We should aim for perfection -- and stop fearing failure | Jon Bowers

174,986 views ・ 2017-11-30

TED


Please double-click on the English subtitles below to play the video.

00:12
Have you ever heard of typosquatting?
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Well, typosquatting is where companies like Google
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post advertisements on websites that are commonly miskeyed,
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and then they sit back and rake in millions
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banking on the fact that you're visiting something like gmale.com
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or mikerowesoft.com.
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(Laughter)
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It just seems kind of silly, doesn't it?
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How about this?
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On February 28, an engineer at Amazon
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made a similar, seemingly small key error.
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Only I say seemingly small
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because this one little typo on Amazon's supercode
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produced a massive internet slowdown
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that cost the company over 160 million dollars
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in the span of just four hours.
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But this is actually really scary.
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You see, recently, an employee at the New England Compound,
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which is a pharmaceutical manufacturer,
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didn't clean a lab properly
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and now 76 people have died
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and 700 more have contracted meningitis.
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I mean, these examples are crazy, right?
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When did we come to live in a world where these types of typos,
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common errors, this do-your-best attitude or just good enough was acceptable?
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At some point, we've stopped valuing perfection,
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and now, these are the type of results that we get.
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You see, I think that we should all seek perfection,
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all the time,
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and I think we need to get to it quick.
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You see, I run a training facility
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where I'm responsible for the education of professional delivery drivers,
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and in my line of work,
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we have a unique understanding of the cost of failure,
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the cost of just 99 percent,
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because in the world of professional driving,
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just 99 percent of the job means somebody dies.
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Look, a hundred people die every day
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due to vehicular crashes.
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Think about that for a second.
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That's like the equivalent of four commercial airliners
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crashing every week,
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yet we still can't convince ourselves to pay perfect attention behind the wheel.
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So I teach my drivers to value perfection.
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It's why I have them memorize
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our 131-word defensive driving program
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perfectly,
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and then I have them rewrite it.
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One wrong word, one misspelled word, one missing comma, it's a failed test.
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It's why I do uniform inspections daily.
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Undershirts are white or brown only,
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shoes are black or brown polished leather
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and frankly, don't come to my class wrinkled and expect me to let you stay.
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It's why I insist that my drivers are on time.
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Don't be late, not to class, not to break, not to lunch.
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When you're supposed to be somewhere, be there.
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You see, I do this so that my students understand
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that when I'm training them to drive a car and I say,
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"Clear every intersection,"
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they understand that I mean every traffic signal, every cross street,
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every side street, every parking lot, every dirt road, every crosswalk,
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every intersection without fail.
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Now, new students will often ask me
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why my class is so difficult, strict, or uniform,
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and the answer is simple.
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You see, perfectionism is an attitude developed in the small things
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and then applied to the larger job.
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So basically, if you can't get the little things right,
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you're going to fail when it counts,
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and when you're driving a car, it counts.
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A car traveling at 55 miles an hour
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covers the length of an American football field
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in just under four and a half seconds,
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but just so happens to be the same amount of time
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it takes the average person to check a text message.
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So I don't allow my drivers to lose focus,
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and I don't accept anything less than perfection out of them.
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And you know what?
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I'm tired of everybody else accepting 99 percent as good enough.
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I mean, being less than perfect has real consequences, doesn't it?
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Think about it.
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If the makers of our credit cards were only 99.9 percent effective,
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there would be over a million cards in circulation today
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that had the wrong information on the magnetic strip on the back.
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Or, if the Webster's Dictionary was only 99.9 percent accurate,
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it would have 470 misspelled words in it.
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How about this?
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If our doctors were only 99.9 percent correct,
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then every year, 4,453,000 prescriptions would be written incorrectly,
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and probably even scarier,
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11 newborns would be given to the wrong parents every day
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in the United States.
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(Laughter)
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And those are just the odds, thank you.
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(Laughter)
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The reality is that the US government crashed a 1.4-billion-dollar aircraft
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because the maintenance crew only did 99 percent of their job.
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Someone forgot to check a sensor.
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The reality is that 16 people are now dead,
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180 have now been injured,
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and 34 million cars are being recalled
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because the producers of a car airbag produced and distributed a product
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that they thought was, you know, good enough.
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The reality is that medical errors
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are now the third leading cause of death in America.
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250,000 people die each year
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because somebody who probably thought they were doing their job good enough
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messed up.
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And you don't believe me?
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Well, I can certainly understand why.
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You see, it's hard for us to believe anything these days
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when less than 50 percent of what news pundits say
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is actually grounded in fact.
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(Laughter)
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So it comes down to this:
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trying our best is not good enough.
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So how do we change?
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We seek perfection
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and settle for nothing less.
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Now, I know. I need to give you a minute on that,
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because I know what you've been told.
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It probably goes something like, perfection is impossible for humans,
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so therefore, seeking perfection will not only ruin your self-esteem
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but it will render you a failure.
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But there's the irony.
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See, today we're all so afraid of that word failure,
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but the truth is, we need to fail.
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Failure is a natural stepping stone towards perfection,
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but at some point, because we became so afraid of that idea of failure
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and so afraid of that idea of perfection,
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we dismissed it because of what might happen to our egos when we fall short.
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I mean, do you really think that failure's going to ruin you?
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Or is that just the easy answer that gets us slow websites,
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scary healthcare and dangerous roads?
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I mean, are you ready to make perfection the bad guy in all this?
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Look, failure and imperfection are basically the same thing.
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We all know that imperfection exists all around us.
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Nothing and nobody is perfect.
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But at some point, because it was too difficult or too painful,
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we decided to dismiss our natural ability to deal with failure
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and replace it with a lower acceptance level.
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And now we're all forced to sit back
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and just accept this new norm or good-enough attitude
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and the results that come with it.
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So even with all that said,
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people will still tell me, you know,
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"Didn't the medical staff, the maintenance crew, the engineer,
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didn't they try their best, and isn't that good enough?"
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Well, truthfully, not for me and especially not in these examples.
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Yeah, but, you know, trying to be perfect is so stressful, right?
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And, you know, Oprah talked about it, universities study it,
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I bet your high school counselor even warned you about it.
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Stress is bad for us, isn't it?
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Well, maybe,
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but to say that seeking perfection is too stressful
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is like saying that exercise is too exhausting.
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In both cases, if you want the results, you've got to endure the pain.
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So truthfully, saying that seeking perfection is too stressful
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is just an excuse to be lazy.
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But here's the really scary part.
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Today, doctors, therapists
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and the nearly 10-billion- dollar-a-year self-help industry
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are all advocating against the idea of perfection
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under this guise that somehow not trying to be perfect
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will save your self-esteem and protect your ego.
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But, see, it's not working,
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because the self-help industry today has a higher recidivism rate
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because it's more focused on teaching you how to accept being a failure
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and lower your acceptance level
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than it is about pushing you to be perfect.
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See, these doctors, therapists and self-help gurus
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are all focused on a symptom and not the illness.
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The true illness in our society today is our unwillingness to confront failure.
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See, we're more comfortable resting on our efforts
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than we are with focusing on our results.
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Like at Dublin Jerome High School in Ohio,
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where they name 30 percent of a graduating class valedictorian.
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I mean, come on, right?
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Somebody had the highest GPA.
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I guarantee you it wasn't a 72-way tie.
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(Laughter)
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But, see, we're more comfortable offering up an equal outcome
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than we are with confronting the failure, the loser or the underachiever.
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And when everybody gets a prize, everybody advances,
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or everybody gets a pay raise despite results,
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the perfectionist in all of us is left to wonder,
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what do I have to do to get better?
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How do I raise above the crowd?
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And see, if we continue to cultivate this culture,
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where nobody fails or nobody is told that they will fail,
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then nobody's going to reach their potential, either.
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Failure and loss are necessary for success.
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It's the acceptance of failure that's not.
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Michelangelo is credited with saying that the greatest danger for most of us
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is not that our aim is too high and we miss it,
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but it's too low and we reach it.
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Failure should be a motivating force,
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not some type of pathetic excuse to give up.
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So I have an idea.
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Instead of defining perfectionism as a destructive intolerance for failure,
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why don't we try giving it a new definition?
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Why don't we try defining perfectionism as a willingness to do what is difficult
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to achieve what is right?
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You see, then we can agree
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that failure is a good thing in our quest for perfection,
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and when we seek perfection without fear of failure,
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just think about what we can accomplish.
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Like NBA superstar Steph Curry:
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he hit 77 three-point shots in a row.
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Think about that.
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The guy was able to accurately deliver a nine-and-a-half inch ball
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through an 18-inch rim that's suspended 10 feet in the air
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from nearly 24 feet away
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almost 80 times without failure.
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Or like the computer programmers
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at the aerospace giant Lockheed Martin,
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who have now written a program
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that uses 420,000 lines of near-flawless code
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to control every aspect of igniting four million pounds of rocket fuel
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and putting a 120-ton spaceship into orbit.
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Or maybe like the researchers
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at the Children's Mercy Hospital in Kansas City, Missouri,
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who have now developed a device
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that can complete human genome coding in just 26 hours.
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So this device is able to diagnose genetic diseases
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in babies and newborns sooner,
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giving doctors an opportunity to start treatments earlier
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and potentially save the baby's life.
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See, that's what happens when we seek perfection.
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So maybe we should be more like the professional athlete,
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or we should be more like that tireless programmer,
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or like that passionate researcher.
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Then we could stop fearing failure
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and we could stop living in a world filled with the consequences
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of good enough.
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Thank you.
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(Applause)
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