Tim Dunn: How we're reducing the climate impact of electronics | In The Green

Transcriber:

翻译人员: Nancy Fu 校对人员: Helen Chang

Director: TED, Best Buy, Tim Dunn, take one.

导演：TED、百思买、 提姆·邓恩，第一幕

Tim Dunn: The climate crisis that we're in can be so daunting to think about,

提姆·邓恩：衡量我们现在经历的 气候危机是件吓人的事

it's so systemic.

它非常系统化

How do I, as an individual,

我个人该如何介入

step into this space and make a difference?

并产生影响呢

Just think of your house or your apartment where you have everything on.

试想你在房子或公寓里 将所有物件通上电

Plugging your refrigerator in: big energy draw in your house;

给你的冰箱通上电： 大功率能源就会吸入你的房子

plugging your TV in, full family entertainment,

给你的电视通上电，供全家娱乐

there's another energy draw.

又是大功率能源的吸入

You take your stove, your dishwasher,

算上你的厨灶、洗碗机

your clothes washer, your clothes dryer.

洗衣机、烘干机

If you take those minor things that we do every day

如果算上这些我们每天都使用的小物件

and you can influence that,

你能够对此入手并施以影响

that is the picture that we can draw to say:

那么我们就能得出结论

here's where we can have the impact.

这就是我们能够施加影响的地方

[In the Green: The Business of Climate Action]

[绿色家园： 商业中的气候行动]

[Presented by: TED Countdown and The Climate Pledge]

[由 TED，COUNTDOWN THE CLIMATE PLEDGE 共同呈现]

[Tim Dunn; Company: Best Buy; Sector: Electronics; Location: USA]

[提姆·邓恩；企业：百思买； 部门：电子； 地点：美国]

我们是一家大型零售公司

We are a large retailer,

特别之处就在于 我们所销售的大部分商品

unique in a sense that most thing that we sell

plug in, have a battery,

需要插电，配有电池

consume energy in some way.

以某种方式消耗能源

The use of a product sold is part of our emissions inventory.

使用每一件售出的产品 都会排放碳

Everything we've put out into the market that's plugging in to the electrical grid,

每一件上市、接入输电网的产品

we are in some form part of that ownership for that carbon.

在某种形式上 我们担负部分的碳责任

When we started putting pen to paper and saw the carbon impact

下笔计算时我们发现

使用中的产品所带来的碳影响

of the use of products that we sell,

it was 40 times that of our own operation.

是我们整个公司运转 所产生的碳影响的40倍

So that’s where we set out to say: if you’re plugging in at home,

所以从此我们决定：如果在你家中插电

that has to be part of our goals to reduce it.

那就必须保护在我们的减碳目标里

We went through and looked at what items are we putting into customers homes

我们实地考察并研究 顾客家中的哪些产品

that do have a significant energy draw.

是非常耗能的

So it was at that point we started to see the scope of Energy Star.

所以自那个时候起 我们看到了能源之星的规模

能源之星是美国环保署 和美国能源部的合作伙伴

Energy Star is a partnership at the EPA and Department of Energy in the US

to set a standard to develop the most energy efficient product.

它为最节省能源的产品设立了标准

How can you make this thing work its best

如何才能让产品达到最优的运行效果

but consume the least amount of energy in that process?

但在运行过程中消耗最少的能源呢？

And that became the conversation with our vendors.

这就是我们卖方要进行的谈话了

If we can have an impact on that customer's energy bill,

如果我们能够影响顾客的能源账单

helping them live more sustainably,

让他们的生活更加可持续化

that's your story, too.

就也与你相干

And so we can go from a customer plugging in a new product,

所以我们从顾客给新产品通上电

being thrilled with their experience,

为顾客的产品使用经历而激动

to 100 customers, to 1,000 customers.

到有100位顾客，再到有1000位顾客

Our next step is how sustainable that product is at end of life.

下一步就是看产品 到使用末期时的可持续性

Circularity is what we need to get to.

我们要达到循环这个目标

We're going to account for that.

我们会为这个目标负起责任

When a customer brings that product home,

顾客将产品带回家

that's just one part of the interaction.

这只是交互的一部分

Once that product has met its end of life for that customer,

当产品的使用寿命已尽时

bring us that product back.

把产品返还给我们

We will evaluate that product to say: Is there any use in trade-in?

我们会对产品进行评估： 以旧换新能行吗

Does it need to be repaired?

需要修复吗

We'll put it through our repair process.

我们将会把它放入修复流程

If it's truly end of life,

如果其使用寿命确实已尽

we will put it into our recycling programs that have vetted partners,

我们会将其投入可回收项目 这个项目有着审查的合作伙伴

held to the highest standards,

有着最高的标准

that's fulfilling the customer promise end to end,

能够从头到尾实现对顾客的承诺

but it's also fulfilling our environmental obligations end to end.

但同时也能够尽到我们保护环境的义务

At the core of it, every single product that we're putting in customers homes,

方案的核心在于 每一件投入顾客家中的产品

we are there through every single point of that product life.

它的每一个使用寿命节点我们都在

Global climate change is impacting us on a scale --

全球气候变化正大规模地影响着我们

our stores, our employees our customers --

我们的商店，员工，顾客

that not doing something about it is an impact to our business.

无动于衷就会对我们的商务造成影响

The time is now to make a difference and accelerate all of our goals

施加影响，加速 实现目标的时机正是现在

and get to net-zero by 2040.

在2040年之前实现净零