Tim Dunn: How we're reducing the climate impact of electronics | In The Green

Transcriber:

Translator: alvin horas Reviewer: Hafizh Alfarisi

Sutradara: TED, Best Buy, Tim Dunn, adegan satu.

Director: TED, Best Buy, Tim Dunn, take one.

Tim Dunn: The climate crisis that we're in can be so daunting to think about,

Krisis iklim yang kita alami bisa terasa sulit diatasi.

it's so systemic.

Kondisinya tergolong sistemis.

How do I, as an individual,

Sebagai individu, bagaimana kita melibatkan diri dan membuat perubahan?

step into this space and make a difference?

Just think of your house or your apartment where you have everything on.

Pikirkanlah rumah atau apartemenmu di mana segalanya menyala.

Kau hidupkan kulkas yang menarik daya besar di rumah.

Plugging your refrigerator in: big energy draw in your house;

plugging your TV in, full family entertainment,

Kau hidupkan TV yang dipenuhi hiburan keluarga

there's another energy draw.

dan daya lainnya terkuras.

You take your stove, your dishwasher,

Kau nyalakan kompor, mesin cuci piring, mesin cuci pakaian, pengering baju.

your clothes washer, your clothes dryer.

If you take those minor things that we do every day

Jika kegiatan sehari-hari yang sepele itu bisa kau pengaruhi,

and you can influence that,

that is the picture that we can draw to say:

itulah gambaran yang bisa kita simpulkan: kita bisa memberi dampak dari sini.

here's where we can have the impact.

[In the Green: The Business of Climate Action]

[Industri Hijau: Bisnis dengan Pelestarian Iklim]

[Presented by: TED Countdown and The Climate Pledge]

[Dipersembahkan oleh TED Countdown dan The Climate Pledge)

[Tim Dunn; Company: Best Buy; Sector: Electronics; Location: USA]

[Tim Dunn; Perusahaan: Best Buy Sektor: Elektronik; Lokasi: AS]

We are a large retailer,

Kami retailer besar yang unik karena kebanyakan barang yang kami jual

unique in a sense that most thing that we sell

plug in, have a battery,

memakai listrik, memiliki baterai, pokoknya mengonsumsi energi.

consume energy in some way.

The use of a product sold is part of our emissions inventory.

Penggunaan daya dari produk yang terjual masuk dalam daftar emisi kami.

Everything we've put out into the market that's plugging in to the electrical grid,

Barang-barang yang kami jual ke pasar, yang tersambung ke jaringan listrik,

we are in some form part of that ownership for that carbon.

tak ayal menjadikan kami bagian dari pemilik karbon tersebut.

When we started putting pen to paper and saw the carbon impact

Ketika kami mulai mencatat dan melihat dampak karbon

of the use of products that we sell,

dari penggunaan produk yang kami jual, jumlahnya 40 kali operasi kami sendiri.

it was 40 times that of our own operation.

So that’s where we set out to say: if you’re plugging in at home,

Kami pun menyatakan, “Jika kau mencolok listrik di rumah,

that has to be part of our goals to reduce it.

kami harus ikut mengurangi dayanya.”

Kami memeriksa mana barang kami yang pelanggan pasang di rumah,

We went through and looked at what items are we putting into customers homes

that do have a significant energy draw.

yang menguras banyak daya.

So it was at that point we started to see the scope of Energy Star.

Saat itulah kami mulai mengamati ruang lingkup Energy Star.

Energy Star adalah kemitraan antara EPA dan Departemen Energi AS

Energy Star is a partnership at the EPA and Department of Energy in the US

to set a standard to develop the most energy efficient product.

yang menetapkan standar untuk mengembangkan produk hemat energi.

How can you make this thing work its best

Bagaimana membuat barang bekerja optimal, tapi menghemat daya dalam prosesnya?

but consume the least amount of energy in that process?

And that became the conversation with our vendors.

Hal itu menjadi diskusi dengan vendor kami.

If we can have an impact on that customer's energy bill,

Jika kami bisa memengaruhi tagihan listrik pelanggan,

helping them live more sustainably,

membantunya hidup lebih hemat,

that's your story, too.

kau pun terlibat di dalamnya.

And so we can go from a customer plugging in a new product,

Kami bisa memulai dari satu pelanggan yang memasang produk baru,

being thrilled with their experience,

yang senang menggunakan produk itu,

to 100 customers, to 1,000 customers.

lalu menjadi 100 hingga 1.000 pelanggan.

Our next step is how sustainable that product is at end of life.

Langkah selanjutnya ialah keberlangsungan dari produk itu di akhir masa pakainya.

Circularity is what we need to get to.

Sikluslah yang kami targetkan.

Kami akan memperhitungkannya.

We're going to account for that.

When a customer brings that product home,

Saat pelanggan membawa pulang produknya, itu hanyalah sebagian interaksi kami.

that's just one part of the interaction.

Once that product has met its end of life for that customer,

Setelah produknya mencapai batas pakai untuk pelanggan itu,

bring us that product back.

kembalikan produk itu pada kami.

We will evaluate that product to say: Is there any use in trade-in?

Kami evaluasi produk itu untuk memastikan masihkah ada gunanya pada tukar tambah?

Jika perlu diperbaiki, produknya masuk ke proses perbaikan.

Does it need to be repaired?

We'll put it through our repair process.

Jika tak bisa lagi digunakan, produknya masuk ke program daur ulang

If it's truly end of life,

we will put it into our recycling programs that have vetted partners,

dengan mitra terverifikasi, berdasarkan standar tertinggi,

held to the highest standards,

that's fulfilling the customer promise end to end,

yang memenuhi janji bagi pelanggan secara menyeluruh

but it's also fulfilling our environmental obligations end to end.

serta memenuhi kewajiban kami pada lingkungan secara menyeluruh.

At the core of it, every single product that we're putting in customers homes,

Intinya, untuk tiap produk kami yang digunakan pelanggan,

kami akan selalu melayani di tiap momen produk itu.

we are there through every single point of that product life.

Global climate change is impacting us on a scale --

Perubahan iklim global berdampak pada kita dalam skala besar,

our stores, our employees our customers --

terhadap toko, karyawan, pelanggan kita.

that not doing something about it is an impact to our business.

Jika kita tak berusaha mengatasinya, bisnis kita akan terdampak.

The time is now to make a difference and accelerate all of our goals

Sekarang waktunya membuat perubahan dan mempercepat semua tujuan kita

serta mewujudkan nol emisi pada 2040.

and get to net-zero by 2040.