Tim Dunn: How we're reducing the climate impact of electronics | In The Green

Transcriber:

譯者: peixuan chen 審譯者: Helen Chang

Director: TED, Best Buy, Tim Dunn, take one.

導演：TED、Best Buy、 Tim Dumn，第一鏡。

Tim Dunn: The climate crisis that we're in can be so daunting to think about,

Tim Dumn: 我們所處的氣候危機 光想就令人生畏

it's so systemic.

它是如此地系統化。

How do I, as an individual,

我這個體，要如何

step into this space and make a difference?

踏進這個空間並有所作為呢？

Just think of your house or your apartment where you have everything on.

想想你的房子或你的公寓 那一切開著電的地方。

Plugging your refrigerator in: big energy draw in your house;

插上冰箱的插頭： 在你的房子裡消耗大量的能量；

plugging your TV in, full family entertainment,

插上電視的插頭， 全家人的娛樂活動，

there's another energy draw.

這是另一個能量的消耗。

You take your stove, your dishwasher,

你使用你的爐子，你的洗碗機，

your clothes washer, your clothes dryer.

你的洗衣機，你的烘衣機。

If you take those minor things that we do every day

如果拿這些我們每天做的小事，

and you can influence that,

並且你能影響它，

that is the picture that we can draw to say:

那我們可以想像並說：

here's where we can have the impact.

這就是我們可以產生影響的地方。

[In the Green: The Business of Climate Action]

［在綠色中：氣候行動的業務］

[Presented by: TED Countdown and The Climate Pledge]

［呈獻者：TED Countdown The Climate Pledge］

[Tim Dunn; Company: Best Buy; Sector: Electronics; Location: USA]

[Tim Dunn；企業: Best Buy； 部門：電子；地點：美國]

我們是一家大型的零售商，

We are a large retailer,

unique in a sense that most thing that we sell

在某種意義上是獨一無二的， 我們銷售的大多東西

plug in, have a battery,

是插電式的或電池式的，

consume energy in some way.

以某種方式來消耗能量。

The use of a product sold is part of our emissions inventory.

所售產品的使用 是我們排放清單的一部分。

Everything we've put out into the market that's plugging in to the electrical grid,

我們投放進市場的所有產品 接入電網，

we are in some form part of that ownership for that carbon.

我們是該碳的所有權 某種形式的一部分。

When we started putting pen to paper and saw the carbon impact

我們開始紀錄並看碳影響，

of the use of products that we sell,

來自使用我們所販售的產品，

it was 40 times that of our own operation.

是我們自己運營的 40 倍。

So that’s where we set out to say: if you’re plugging in at home,

所以這就是我們要說的： 如果你在家裡插電，

that has to be part of our goals to reduce it.

那必須是我們減碳目標的一部分。

We went through and looked at what items are we putting into customers homes

我們瀏覽並查看了 哪些是我們放進顧客的家，

that do have a significant energy draw.

確實顯著地消耗能源。

So it was at that point we started to see the scope of Energy Star.

就在那時我們開始了 查看「能源之星」的範圍。

Energy Star is a partnership at the EPA and Department of Energy in the US

能源之星是和 EPA 和美國能源部的合作夥伴

to set a standard to develop the most energy efficient product.

來制定發展標準最節能的產品。

How can you make this thing work its best

你怎樣讓這件事發揮它最大的作用，

but consume the least amount of energy in that process?

但在那個過程中消耗最少的能量？

And that became the conversation with our vendors.

這成了與我們的供應商的對話。

If we can have an impact on that customer's energy bill,

如果我們能在那個客戶的 能源帳單上產生影響，

helping them live more sustainably,

幫助他們更加持續地生活，

that's your story, too.

就也和你相關。

And so we can go from a customer plugging in a new product,

所以我們可以從一個客戶出發 加入一個新產品，

being thrilled with their experience,

對於他們的體驗感到興奮，

to 100 customers, to 1,000 customers.

給100位客戶、給1000位客戶。

Our next step is how sustainable that product is at end of life.

我們的下一步是 如何持續到該產品報廢。

Circularity is what we need to get to.

循環是我們需要去達到的。

We're going to account for that.

我們要考慮到這一點。

When a customer brings that product home,

當顧客把該產品帶回家時，

that's just one part of the interaction.

這只是互動的一部分。

Once that product has met its end of life for that customer,

一旦該產品達到 該客戶認為的生命週期結束，

bring us that product back.

把那個產品帶回來給我們。

We will evaluate that product to say: Is there any use in trade-in?

我們將會評估該產品： 有什麼是可以用來以舊換新的嗎？

Does it need to be repaired?

它需要修理嗎？

We'll put it through our repair process.

我們將會把它放進我們的修復過程。

If it's truly end of life,

如果真的是到達它生命的盡頭，

we will put it into our recycling programs that have vetted partners,

我們會將其納入經過我們審查的 合作夥伴的回收計劃，

held to the highest standards,

遵守最高標準，

that's fulfilling the customer promise end to end,

這滿足了對客戶承諾直到最後，

but it's also fulfilling our environmental obligations end to end.

但它也實現了 我們的環境義務直到最後。

At the core of it, every single product that we're putting in customers homes,

在它的核心，每一個 我們放在客戶家中的產品，

we are there through every single point of that product life.

我們置身在產品壽命的每一點。

Global climate change is impacting us on a scale --

全球氣候變化正在 大規模地影響我們 --

our stores, our employees our customers --

我們的商店、員工、顧客 --

that not doing something about it is an impact to our business.

無所作為 對我們的業務產生影響。

The time is now to make a difference and accelerate all of our goals

現在是做出改變、加快實現 我們所有目標的時候了，

and get to net-zero by 2040.

以在 2040 年實現淨零排放。