These companies with no CEO are thriving

286,455 views ・ 2022-09-20

TED-Ed


Please double-click on the English subtitles below to play the video.

00:07
There's a grocery store in Brooklyn, New York,
0
7754
2252
00:10
with sales per square foot 4 times as high as any other grocery store
1
10006
4171
00:14
in the area.
2
14177
1084
00:15
10,000 people work there, and it doesn’t have a CEO.
3
15261
3962
00:19
This place is the Park Slope Food Co-op,
4
19682
2211
00:21
and it’s one of 3 million cooperatives, or co-ops for short, around the world.
5
21893
4462
00:27
Co-ops are a big part of the global economy:
6
27440
2669
00:30
they employ 280 million people— 10% of the world’s workforce
7
30109
4254
00:34
and the equivalent of over $2 trillion flow through their doors every year.
8
34363
4171
00:39
How is it possible that a business with 10,000 workers doesn’t have a CEO?
9
39243
4547
00:45
To answer that, we have to talk about what a co-op is and why they were founded.
10
45083
4212
00:49
Let’s rewind to 1844.
11
49796
2210
00:52
A group of 28 weavers in Rochdale, England
12
52006
3045
00:55
came together to create and co-own a store.
13
55051
3420
00:58
By buying in bulk directly from suppliers, they could negotiate prices,
14
58471
3795
01:02
which allowed all of them to buy stuff they couldn't otherwise afford.
15
62266
3504
01:06
They ran the store collectively and democratically,
16
66145
2670
01:08
which was remarkable at the time.
17
68815
1751
01:11
The Rochdale Society of Equitable Pioneers wasn't the world's first co-op,
18
71234
4212
01:15
but it was the first to publicize its principles—
19
75446
2753
01:18
principles that guide co-ops to this day.
20
78199
2544
01:20
Today, there are all kinds of co-ops:
21
80868
1919
01:22
REI in the US and S-Group in Finland are large consumer co-ops.
22
82787
4087
01:26
Credit unions and mutual insurance companies are financial sector co-ops.
23
86999
3838
01:30
And when farmers or other producers come together, that's a producer co-op.
24
90837
3753
01:35
And then there are worker co-ops,
25
95133
1626
01:36
like Mondragon in Spain or The Cheeseboard in Berkeley, California,
26
96759
3587
01:40
which are founded to provide jobs to people in the community.
27
100346
3003
01:43
Some consumer co-ops, like Park Slope,
28
103766
2044
01:45
require their members to work shifts in the store.
29
105810
2669
01:48
In exchange for their work, members pay 15 to 50% less for groceries,
30
108479
4588
01:53
and they influence what products are— or aren’t— sold there.
31
113192
3295
01:57
Three crucial things to know about co-ops:
32
117572
2168
01:59
first, all co-ops are jointly owned by their members,
33
119740
3587
02:03
whether those members are consumers, producers, workers, or whoever.
34
123327
3295
02:07
Unlike traditional companies, which can have outside shareholders,
35
127123
3503
02:10
all owners of a co-op are also members.
36
130626
2670
02:14
Second, co-ops are not founded to maximize profit.
37
134255
3503
02:17
Many do turn a significant profit, but that’s not their core mission.
38
137758
3754
02:21
So evaluating a co-op purely by traditional business metrics
39
141637
3337
02:24
ignores the most important reason for their existence:
40
144974
3086
02:28
how well do they serve their members?
41
148102
2252
02:30
And third: co-ops are controlled democratically by their members.
42
150813
3921
02:34
But how do decisions get made?
43
154859
2252
02:37
It varies.
44
157111
1043
02:38
At a small worker co-op like The Cheeseboard,
45
158154
2210
02:40
day-to-day operational decisions are just made by the workers.
46
160364
3963
02:44
As co-ops get larger, they do institute some form of leadership or management.
47
164869
4254
02:49
Park Slope has a general manager who leads the 80 or so employees.
48
169457
4045
02:53
And the largest network of worker and consumer co-ops in the world,
49
173502
3212
02:56
Mondragon, has a president and managers who lead
50
176714
2669
02:59
the roughly 30,000 worker-owners and 50,000 contract workers.
51
179383
4380
03:04
But leadership roles in a co-op are very different than in a traditional company.
52
184055
4087
03:08
The leadership implements policies that its members or worker-owners
53
188601
3462
03:12
have agreed upon, by vote.
54
192063
1877
03:13
And at Mondragon workers, can vote to fire the president.
55
193940
2836
03:17
At a co-op, there’s no single person
56
197860
2169
03:20
with overarching, top-down power over everyone else,
57
200029
3086
03:23
like a CEO would have in a traditional company.
58
203115
2878
03:26
Meanwhile, in both co-ops and traditional companies,
59
206577
2503
03:29
major company-wide decisions are made by voting.
60
209080
3128
03:32
But who votes and how is wildly different.
61
212208
2878
03:35
In a traditional company, voting rights usually come with shares of stock.
62
215419
4129
03:39
The more shares you own, the more votes you have.
63
219548
2420
03:42
Take Alphabet, the parent company of Google:
64
222426
2294
03:44
there are thousands of shareholders,
65
224720
1794
03:46
but the two founders control 51% of the votes
66
226514
2753
03:49
and therefore the direction of the company.
67
229267
2085
03:51
In a co-op, every member has the right to vote,
68
231811
2586
03:54
and in most co-ops, every member gets one vote.
69
234397
2794
03:57
That difference results in radically different policies
70
237400
2627
04:00
than you’d find at traditional companies.
71
240027
2044
04:02
For example, Mondragon limits the salaries of its management
72
242280
3503
04:05
to about 6 times what the lowest paid worker makes.
73
245783
3086
04:09
In Spain, CEOs of traditional companies make, on average,
74
249245
3295
04:12
143 times as much as a typical worker.
75
252540
2961
04:15
At Park Slope, there’s a monthly general meeting,
76
255918
2378
04:18
where any member can show up to vote,
77
258296
1793
04:20
and a motion needs a simple majority to pass.
78
260089
2419
04:22
It then gets taken up by the Board of directors,
79
262550
2252
04:24
which is composed of co-op members, for official approval.
80
264802
3337
04:28
At The Cheeseboard, the worker-owners try to reach consensus on major decisions.
81
268264
4713
04:32
This means that some decisions can take a long time.
82
272977
2961
04:36
For example, in the late 1970s,
83
276147
2169
04:38
the workers debated whether to post a sign outside declaring
84
278316
3253
04:41
that The Cheeseboard was a collective for one and a half years.
85
281569
3920
04:45
But the extensive discussion, and disagreements,
86
285656
2336
04:47
around that decision made it a solid one—
87
287992
2294
04:50
The Cheeseboard still advertises the fact that it’s a collective
88
290536
3212
04:53
almost 50 years later.
89
293748
1793
04:55
And that’s not all that’s working well at co-ops.
90
295875
2419
04:58
Studies in the UK show that co-op start-ups are almost half as likely
91
298544
3545
05:02
to close within five years as traditional businesses.
92
302089
3128
05:05
And in one study, researchers polled 600 workers
93
305676
2586
05:08
at two in-home healthcare businesses:
94
308262
2211
05:10
one was a worker co-op and the other was a traditional company.
95
310473
3295
05:13
The workers did similar work with similar salaries.
96
313768
2669
05:16
The biggest difference?
97
316437
1376
05:17
Co-op workers were about 40% happier with their jobs.
98
317813
3712
About this website

This site will introduce you to YouTube videos that are useful for learning English. You will see English lessons taught by top-notch teachers from around the world. Double-click on the English subtitles displayed on each video page to play the video from there. The subtitles scroll in sync with the video playback. If you have any comments or requests, please contact us using this contact form.

https://forms.gle/WvT1wiN1qDtmnspy7