Presentations in English - How to Give a Presentation - Business English

用英语演示介绍 — 怎样做演示 — 商务英语

Hi, I’m Gina.

嗨，我是Gina。

Welcome to Oxford Online English!

欢迎来到Oxford Online English！

In this lesson, you can learn how to make a presentation in English.

在本节课里，您可以学到怎么 用英语做一个介绍。

Do you have to make presentations in English in your job?

在找工作里您是否不得不用 英语做一个介绍？

Imagine you have to give an important presentation in English tomorrow.

想像一下您明天不得不用英语 做一个重要的介绍。

How would you feel about it?

关于那个，您会怎样想？

This lesson will help you learn useful phrases and techniques to introduce yourself and your

这节课会帮助您学习用有用的 短语以及技巧来介绍

topic, keep your ideas organised, deal with problems, and respond to questions from audience

自己和主题、保持您的观点不 散乱、应付问题，

members.

以及回答来自听众的问题。

Imagine you’re standing in front of your colleagues.

想像一下您正站在您的同事面前。

You need to introduce yourself and what your presentation is about.

您要介绍您自己，以及讲述 您的演示介绍与什么有关。

What are some words and phrases you could use?

您可以使用的一些单词和 短语是什么？

If some people in the audience don’t know who you are, you should introduce yourself

如果听众里的一些人不知道您 是谁，您要介绍自己

and your position.

以及您的职位。

In a more formal setting, you could say something like this:

在一个更正式的场合里，您可以说 某些像是这样的：

Good morning everyone.

Good morning everyone.

For those who don’t know me, my name’s Simon, and I work in the marketing department.

For those who don’t know me, my name’s Simon, and I work in the marketing department.

Or: Hello everybody.

或者：Hello everybody.

Before we begin, let me introduce myself briefly: I’m Reese and I’m the head of HR.

Before we begin, let me introduce myself briefly: I’m Reese and I’m the head of HR.

If you work in a more informal company, you could say:

如果您在一家很不正式的公司 工作，您可以说：

Hi guys; if you don’t know me, I’m Sylvia and I work in digital marketing.

Hi guys; if you don’t know me, I’m Sylvia and I work in digital marketing.

Or: Hello!

或者：Hello!

I see some new faces, so I’ll introduce myself first: I’m Julia and I’m one of

I see some new faces, so I’ll introduce myself first: I’m Julia and I’m one of

our customer service team.

our customer service team.

Next, you need to introduce your topic.

接下来，您要介绍您的主题。

If your presentation topic is simpler, you could just say one sentence, like this:

如果您的主题是比较简单的，您 能只说一个句子，像是这个：

Today, I’m going to be talking about our new HR policies and how they affect you.

Today, I’m going to be talking about our new HR policies and how they affect you.

Or: I’d like to talk to you today about quality control and why we’re all responsible

或者：I’d like to talk to you today about quality control and why we’re all responsible

for quality control, whichever department you work in.

for quality control, whichever department you work in.

If your topic is more complex, you might add more detail to break your idea into stages.

如果您的主题是比较复杂的，您也许添加 更多细节来把您的想法分成几个阶段。

For example: I’ll begin by outlining the policies, and

例如： I’ll begin by outlining the policies, and

then I’ll go on to highlight what they mean for you and your working habits.

then I’ll go on to highlight what they mean for you and your working habits.

Finally, I’ll briefly discuss why we feel these new policies are necessary and beneficial

Finally, I’ll briefly discuss why we feel these new policies are necessary and beneficial

for us all.

for us all.

Here’s another example: First of all, I’ll explain why ‘quality

这里是另一个例子： First of all, I’ll explain why ‘quality

control’ has a broader meaning than you might expect.

control’ has a broader meaning than you might expect.

I’ll continue by giving examples of real quality control, and why this matters for

I’ll continue by giving examples of real quality control, and why this matters for

all of us.

all of us.

To finish, I’ll be asking you to think of ways you can incorporate quality control into

To finish, I’ll be asking you to think of ways you can incorporate quality control into

your working habits.

your working habits.

Here, you saw two examples.

在这里，您看到两个例子。

You can use these as templates to begin your presentation:

您可以使用这些当做 模板来开始您的介绍：

I’ll begin by… and then I’ll…

I’ll begin by… and then I’ll…

Finally, I’ll…

Finally, I’ll…

Or: First of all, I’ll…

或者：First of all, I’ll…

I’ll continue by…

I’ll continue by…

To finish, I’ll…

To finish, I’ll…

Okay, now you can practice!

好了，现在您可以练习了！

We’d like you to do two things.

我们想要您去做两件事情。

First, practice introducing yourself informally, and explaining your topic in a simple way,

首先，练习非正式地介绍您自己， 并用一个句子以简单的

with one sentence.

方式解释您的主题。

Then, practice introducing yourself formally, and explaining your topic in a more detailed

然后，练习正式地介绍您自己， 并用更详细的方式解释

way.

您的主题。

Pause the video and practice speaking.

暂停视屏，现在开始练习讲。

All the language you need is in this section.

您需要的所有讲法已经在本单元里。

Ready?

准备好了吗？

Let’s move on!

我们继续！

I’m sure that in your life, you’ve heard good speakers and bad speakers.

我确信在您的生活里，您有听到过 讲得好的人和讲得糟糕的人。

Good speakers grab your attention and don’t let go.

讲得好的人会吸引您的注意力， 不会让您分心。

You want to hear what they have to say.

您想听听他们怎么说。

You feel interested and energised by listening to them.

听他们讲，您会感到 有兴趣并充满活力。

Bad speakers are the opposite.

讲得糟糕的则是相反。

Even if you try to make yourself listen, you find that your attention drifts away.

即使您试着让您自己去听， 您发现您的注意力会移开。

Your eyelids feel heavy, and you have to struggle to stay awake.

您的眼皮感到很重，您不得不 挣扎着保持清醒。

So, here’s a question: what’s the difference between good speakers and bad speakers?

所以，这里是问题：讲得好的人与 讲得糟糕的人之间的区别是什么？

And, how can you make sure you speak effectively when you make your presentation in English?

以及，当您用英语做您的介绍时， 您怎么确保您有效率地讲？

Here’s one way to think about it: bad speakers don’t think they have to earn your attention.

这里是考虑它的一种方式：讲得糟糕的 人不认为他们必须赢得您的注意力。

Good speakers understand that no one has to listen to them, so they work hard to make

讲得好的人理解没人必须听 他们讲，所以他们努力工作

you want to pay attention.

来让您想注意。

What does this mean for you, and your presentation?

这对您和您的介绍来说意味着什么？

Getting people’s attention starts from the beginning.

从开始得到人们的注意。

You need to make it clear what people should expect from your presentation, and why they

您需要弄清人们应当要从您的 介绍里期盼什么东西，以及为什么

should care about what you have to say.

他们要留意您必须说的东西。

Sounds like a nice idea, but how do you do this?

听起来像一个好的主意， 但是您怎样做这个？

Here are three techniques you can use.

这里有三个技巧您可以用。

One: establish a problem which many people in your audience have.

一：确定一个您的听众里许多人 都遇到过的问题。

Then, establish that you have a solution to their problem.

然后，确立您对他们的问题 有一个解决方案。

For example:

例如：

Have you ever felt unfairly treated at work, or felt that the work you do isn’t appreciated?

Have you ever felt unfairly treated at work, or felt that the work you do isn’t appreciated?

We’ve been working to design new HR policies that will make sure all staff get fair recognition

We’ve been working to design new HR policies that will make sure all staff get fair recognition

for their contribution to the company.

for their contribution to the company.

In this way, you take a boring-sounding topic like HR policies, and you make it more relevant

用这种方式，您挑了一个听起来很 无聊的话题，比如人力资源政策，

to your audience.

然后让它变得与您的听众更相关。

How?

怎样做？

By connecting it with their experiences and feelings.

把它与他们的经验和 感受相连接。

The second technique?

第二个技巧？

Mention an interesting fact, or a surprising statistic to get people’s attention.

提及一个有趣的事实，或者一个 令人吃惊的统计来得到人们的注意。

For example:

例如：

Did you know that the average office worker spends eight hours a day at work, but only

Did you know that the average office worker spends eight hours a day at work, but only

does four hours of productive, useful work?

does four hours of productive, useful work?

I’m here to tell you about ‘quality control’, and how you can use this idea to make better

I’m here to tell you about ‘quality control’, and how you can use this idea to make better

use of your time.

use of your time.

Finally, you can engage people by telling a short story and connecting it to your topic.

最后，您可以用讲一个小故事来 吸引人们，并将其与您的主题联系起来。

Stories are powerful, and they can add an emotional dimension to your topic if you do

故事是有力的，如果您做得好的话， 他们可以为您的主题增加

it well.

一个情感维度。

For example:

例如：

I once met a young salesman—I won’t mention his name.

I once met a young salesman—I won’t mention his name.

He spent several weeks building a relationship with a potential client.

He spent several weeks building a relationship with a potential client.

He worked overtime, and he was working so hard that he was under severe stress, which

He worked overtime, and he was working so hard that he was under severe stress, which

started to affect his personal life.

started to affect his personal life.

In the end, he didn’t close the deal—the clients signed with another firm.

In the end, he didn’t close the deal—the clients signed with another firm.

Today, I’m going to talk about confidence as a sales tool, and how you can avoid the

Today, I’m going to talk about confidence as a sales tool, and how you can avoid the

traps that this young man fell into.

traps that this young man fell into.

Use one of these three techniques in your introduction to connect with your audience

在您的介绍里使用这三个技巧 中的一个来和您的听众做连接，

and show them why they should be interested in what you have to say.

并告诉他们为什么他们应当 对您要说的东西感兴趣。

Here’s a question for you: which technique would you prefer to use, and why?

这里有一个问题问您：哪一种技巧 您会偏爱使用，以及为什么？

Okay, now you’ve introduced your topic and you have everyone’s attention.

好，现在您介绍了您的主题， 您有了每一个人的注意。

What next?

接下来呢？

There’s a famous quote about making presentations:

有一句关于做介绍的名言：

“Tell the audience what you’re going to say; say it, and then tell them what you’ve

“Tell the audience what you’re going to say; say it, and then tell them what you’ve

said.”

said.”

Have you heard this before?

您之前有听过这个吗？

Do you know who said it?

您知道是谁说的吗？

This comes from Dale Carnegie, a very successful American salesman and writer.

这出自于Dale Carnegie，一个非常 成功的美国销售员和作家。

He lived a long time ago, but his advice is still relevant today.

他生活在很久以前，但是他的 建议仍然与今日相关。

So, here’s a question: what does the quote mean?

那么，这里是一个问题：名言 意思是什么？

It means that your presentation shouldn’t just give information.

它意思是您的介绍不应当 只是给出信息。

You also need to show people how your information is organized.

您也需要告诉人们您的信息 是有组织的。

To do this, you need signposting language.

要做到这个，您需要标示语言。

Let me give you an example to explain.

我来给您一个事例来做解释。

Imagine you go to a website.

想像您访问一个网页。

The website is full of really useful, interesting information.

网页充满了真的有用、有趣的信息。

But, the information is all on one page.

但是，信息全部在一页里。

There’s no organization, and you have to scroll up and down, up and down this huge

没有组织，您不得不卷上和卷下 这幅巨大的网页，试着

page, trying to find what you need.

找出您需要的东西。

Would you stay on that website?

您要停留在那页吗？

Probably not.

有可能不会。

You’ll find a website which makes it easier for you to find the information you need.

您会找一个让您找需要的 信息更容易的网页。

What’s the point here?

这里重点是什么？

The point is that having interesting or relevant information is not enough.

重点是含有有趣和相关的 信息是不够的。

How you structure and organize your information is equally important.

您怎么构建和组织您的信息 是相当重要的。

If you don’t structure your presentation clearly, people won’t pay attention, just

如果您没有清晰地构建您的介绍， 人们不会注意，就像如果您

like you won’t stay on a website if you can’t find the information you want.

不能找到您要的信息，您不会 停留在一个网页。

So, how can you do this?

那么，您要怎么做这个？

You use signposting language.

您使用标示语言。

This means using words and phrases to show the audience where your points begin and end,

这意思是使用单词和短语来告诉听众 您的重点在哪里开始以及在

to show what’s coming next, and to remind them about things you talked about before.

哪里结束，来表明接下来会是什么， 以及提醒他们您之前谈过的事情。

For example:

例如：

Okay, that covers the new policies.

Okay, that covers the new policies.

Next, I’d like to move on and discuss what these policies mean for you.

Next, I’d like to move on and discuss what these policies mean for you.

Or: Now that you’ve heard a bit about what not to do, let’s focus on positive advice

或者：Now that you’ve heard a bit about what not to do, let’s focus on positive advice

to help you be more effective salespeople and close more of your leads.

to help you be more effective salespeople and close more of your leads.

When you say something like this, you aren’t giving people information about the topic

当您说某些像这样的，您没给 人们与您介绍的

of your presentation.

主题有关的信息。

Instead, you’re showing people where you are, and where you’re going next.

取代的是，您在告诉人们您在哪里， 以及接下来您要去哪里。

It’s a kind of signpost.

那是一种标示。

You don’t need signposts to travel from one place to another, but they can make it

您不需要标示来从一个地方旅行 到另一个地方，但是它们

easier.

会让它更容易。

What else can you use signposting language for?

您还可以使用标示语言 做什么其他的？

You can use signposting language to move from one point to the next.

您可以使用标示语言来从一个 观点移动到下一个。

For example:

例如：

Next, I’d like to talk about…

Next, I’d like to talk about…

Let’s move on and discuss…

Let’s move on and discuss…

Or: At this point, I’d like to turn to…

或者：At this point, I’d like to turn to…

You can use signposting language to add detail to an idea:

您可以使用标示语言来给 一个想法添加细节：

Let me go into some more detail about…

Let me go into some more detail about…

Let’s examine … in more depth.

Let’s examine … in more depth.

Or: I’d like to elaborate on…

或者： I’d like to elaborate on…

You can use signposting language to show that you’ve finished your main points, and you’ve

您可以使用标示语言来表明 您已经讲完您的主要观点，

reached your conclusion:

您得出了您的总结：

To wrap up, let’s remind ourselves of why this should matter to everyone here.

To wrap up, let’s remind ourselves of why this should matter to everyone here.

Let’s review the key points from this session.

Let’s review the key points from this session.

So, you’ve heard what I have to say.

所以，您已经听到我要说的话了。

What conclusions can you take away from this?

您能从中得出什么结论？

If you have an important presentation in English, practice using signposting language.

如果您有一个重要的英语介绍， 练习使用标示语言。

Use signposting language to move between points, to show when you’re giving a summary or

使用标示语言来在重点之间移动， 来表示您什么时候要给出

going into more detail, and to signal that you’ve reached your conclusion.

一个总结或要进入更多的细节， 以及要标示您已经得出的结论。

Okay, but things don’t always go so smoothly in real life.

好，但是，现实生活里，事情 不会总是很顺利的。

We know that!

我们知道那个！

Let’s look at some advice and language for dealing with problems during your presentation.

我们来看看在您演示介绍期间来 处理问题的一些建议和说法。

Imagine you’re making your presentation in English.

想像您正在用英语做演示。

What could go wrong?

什么可能出错？

What problems could you have?

您可能有什么问题？

There are many common problems:

有很多常见的问题：

You might forget where you were, or forget an important word.

您也许忘记您说到哪里了，或者 忘记一个重要的单词。

You might realise that you said something wrong, or you didn’t explain something clearly.

您也许意识到您讲错了某些事情， 或者您能没有清楚地解释某些事情。

You might forget to mention something important.

您也许忘记提及某些重要的事情。

Or, someone might ask you an awkward question, which you have no idea how to answer.

或者，某人也许问您一个尴尬的 您不知道怎么回答的问题。

Of course, there are other possibilities!

当然，有其他的可能性！

Let’s think about these problems.

我们来想想这些问题。

What can you do, and more importantly, what can you say in these situations?

您可以做什么？更重要的是，在 这些情形之下，您可以说什么？

First of all, it’s a good idea to make a cue card with key points, as well as any important

首先，制作一张有关键重点以及 任何您需要的重要词汇的

vocabulary you need.

提示卡是个好主意。

If you lose your place, or you forget a word, it could help.

如果您忘记您讲到哪里了，或者您 忘记了一个单词，那卡片能帮到您。

However, you can’t prepare for everything.

然而，您不能准备好任何事情。

So, it’s useful to learn some phrases to deal with problems smoothly.

所以，学一些顺利处理 问题的短语是有用的。

If you lose your place, and can’t remember what to say next, you can use a filler phrase

如果您忘记您讲到哪里了，不记得 接下来要讲什么，您可以使用

like:

一个填充短语，像是：

Where was I?

Where was I?

So, what was I saying?

So, what was I saying?

What’s the word in English again?

What’s the word in English again?

If you still can’t remember, look at your cue card with your main points.

如果您仍然不记得，看您的有 主要重点的提示卡片。

Of course, forgetting something isn’t ideal.

当然，忘记某些事情并不理想。

But, if you do, it’s better to keep talking, rather than just standing there in silence.

但是，如果您有做，继续讲要比 只是站在那里保持沉默要更好。

What if you make a mistake, or you realise that you didn’t explain something well?

如果您犯了一个错，或者您意识到 您没有解释某些事情很好呢？

You could say:

您可以说：

Let me rephrase that.

Let me rephrase that.

Actually, what I meant to say is…

Actually, what I meant to say is…

To clarify, I wanted to say that…

To clarify, I wanted to say that…

In this way, you can correct yourself without admitting that you made a mistake!

用这种方式，您不必承认您犯了 一个错误就可以自我纠正！

What if you realise that you forgot to mention something important?

如果您意识到您忘记提及 某些重要的事情呢？

Use a phrase like this:

使用一个短语，像是：

Let me just add one more thing:…

Let me just add one more thing:…

I’d like to add something to a point we discussed earlier.

I’d like to add something to a point we discussed earlier.

Let me return to an earlier point briefly.

Let me return to an earlier point briefly.

Again, this allows you to correct your mistake in a confident way, so you look like you’re

同样，这允许您用一个自信的方式 去纠正您的错误，所以，您看起来像是

in control.

一切都在您的掌控之中。

Finally, what do you do if someone asks you a difficult question, which you can’t answer?

最后，如果某人问您一个您 不能回答的难题，您要做什么？

You have a few options.

您有极少的选择。

First, you can delay giving an answer.

首先，您可以延迟给出一个答案。

For example:

例如：

I’ve allocated time for questions at the end of this session, so we’ll address your

I’ve allocated time for questions at the end of this session, so we’ll address your

idea later.

idea later.

Or: I’m not in a position to answer that right now, but I’ll get back to you later

或者： I’m not in a position to answer that right now, but I’ll get back to you later

this week.

this week.

This gives you time to think of an answer and do some research if you have to!

这给您时间去考虑一个答案以及 做一些研究，如果您必须做的话！

Next, you can deflect the question, by asking a question back, or maybe by asking other

接下来，您可以通过反问或问另 一个听众成员他们怎么认为的

audience members what they think.

来转移问题。

For example:

例如：

That’s an interesting question.

That’s an interesting question.

Before I answer, I’d like to know: what’s your take on this?

Before I answer, I’d like to know: what’s your take on this?

Or: You’ve raised an important point there.

或者：You’ve raised an important point there.

What does everyone else think about this?

What does everyone else think about this?

Finally, if the question is irrelevant, you can dismiss the question and move on.

最后，如果问题是不相关的， 您可以忽略问题并继续。

For example:

例如：

Thanks for your input, but I don’t see how that’s connected to what I’m saying.

Thanks for your input, but I don’t see how that’s connected to what I’m saying.

I don’t mean to be blunt, but I don’t think that’s relevant to today’s discussion.

I don’t mean to be blunt, but I don’t think that’s relevant to today’s discussion.

Notice how you can use phrases like thanks for your input, but… or I don’t mean to

注意您可以怎样使用短语像是 “thanks for your input, but… ”或者

be blunt, but… to make your language more indirect and polite.

“I don’t mean to be blunt, but… ” 来让您的讲法更间接并有礼貌。

So, for dealing with difficult questions, just remember the three d’s: delay, deflect,

所以，来应付难题，只要记住三个“D”： delay、deflect、

dismiss!

dismiss！

Finally, we want to ask you something.

最后，我们想问您某些事情。

Do you have any advice for giving good presentations, in English or any language?

您对给出好的英语或任何语言的 演示介绍有任何建议吗？

We’d love to hear your ideas!

我们想听到您的想法！

Please leave a comment and tell us what you think.

请写下评论，告诉我们您怎么想的。

Remember to visit our website for more free English lessons: Oxford Online English dot

要看更多的免费英语课程，记得 访问我们的网站：

com.

Oxford Online English dot com.

Thanks for watching!

感谢观看！

See you next time!

下次见！