请双击下面的英文字幕来播放视频。
翻译人员: Sabrina Wang
校对人员: Yip Yan Yeung
00:04
There is this word
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你可能最近经常听到
00:05
that you might have heard
a lot recently, like right now:
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这样一个词,比如现在:
00:08
metaverse.
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元宇宙。
00:10
It's suddenly a huge thing.
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这忽然间成了件大事。
00:12
And while for many people,
it causes a lot of excitement,
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虽然对很多人来说,
它很令人激动,
00:16
I think it also causes other feelings,
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但我认为,它也带来了其他感受,
00:18
like confusion and concern.
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比如困惑和担忧。
00:21
And I think that's fair.
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我觉得这也不难理解。
00:23
And I’ve also felt confused.
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我也曾经感到困惑。
00:25
Metaverse is not really a new thing.
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元宇宙已经不是什么新鲜事物了。
00:27
Many massively multiplayer online games,
for example, can be seen as metaverses.
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比如,许多大型多人在线游戏
也被视为元宇宙。
00:32
And I've certainly also felt concerned,
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我当然也感到担忧,
00:36
especially when people talk
about "the metaverse."
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尤其是当人们谈论“此元宇宙”时。
00:40
That assumes that there's only
one owner of the metaverse,
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那就是在假设元宇宙
只有一个所有者,
00:44
and this owner would get
far too much power and data.
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而这位所有者将拥有
过多的权力和数据。
00:50
It also risks being exclusive.
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它还存在着排他的风险。
00:52
It might not be accessible for everyone,
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它可能不是对每个人都开放,
00:54
and will risk to introduce
many of the inequities
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并且可能会在元宇宙中引入许多
00:57
we see in the real world in the metaverse.
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现实生活中的不公平现象。
01:00
This was pretty sad to me.
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这让我很难过。
01:02
So then you might wonder like,
why am I here talking about the metaverse?
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你可能会想,
我为什么要在这里谈论元宇宙?
01:06
That doesn't make sense.
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这有点讲不通啊。
01:08
Well, the thing is, I'm not.
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嗯,问题是,我没有。
01:11
I'm here to talk about metaverses
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我是要在这里谈论诸多的元宇宙,
01:15
and the vision of how they can provide
a lot of delight to their communities
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以及它们如何为社区带来更多乐趣,
01:19
and even make the real world
a better place.
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甚至让现实世界变得更美好的愿景。
01:22
And here we can learn a lot from games.
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在这里我们可以从游戏里学到很多。
01:25
So what is even a metaverse?
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那究竟什么是元宇宙呢?
01:28
How do we create a delightful,
long-lasting metaverses?
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我们如何创造一个令人愉悦的、
持久性的元宇宙?
01:32
And how can metaverses
make the real world a better place?
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元宇宙如何让现实世界变得更美好?
01:36
And there are, of course,
many answers to these questions,
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当然,这些问题有很多的答案。
01:39
and I cannot give you the answer,
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我无法给你一个标准答案,
01:42
but I can give you one answer.
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但是我可以给你一个答案。
01:46
If, instead of talking
about the metaverse,
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如果我们不是在谈论某个元宇宙,
01:49
we talked about thousands
or millions of metaverses
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而是谈论那些数以千计
或者数以百万计的、
01:52
created by people
from all around the world,
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由世界各地的人们
所创造的元宇宙,
01:55
it would be much more inclusive
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那么它的包容性就会更强,
01:57
and less risk of toxic uses.
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造成有害作用的风险就会更小。
02:00
To me, that sounds quite lovely.
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对我来说,
这听起来相当的美好。
02:03
What I'm showing you right now
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我现在给你们展示的是
02:06
are persistent, endless virtual worlds
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持续性的、无尽的虚拟世界。
02:09
where players can have
lots of fun together.
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在那里,玩家可以
一起享受诸多的乐趣,
02:12
They are worlds that connect people.
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那是可以让人们建立连接的世界。
02:15
Each of these worlds were made
by individuals in Minecraft.
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每一个世界都是由《我的世界》
(Minecraft)中的游戏者们创造出来的。
02:20
By removing and placing
their own virtual building blocks,
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通过移除和放置
他们自己的虚拟构件,
02:24
They could create anything
they can imagine.
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他们可以创造出
任何他们能想象到的东西。
02:28
And to me, these are creative
and delightful examples of metaverses.
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对我来说,这些都是具有创造性的、
令人愉快的元宇宙的例子。
02:33
And I know the power
and the beauty of these worlds
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我知道这些世界里的力量
和它们的美丽,
02:38
because I have my own
that's more than ten years old.
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因为我有自己的元宇宙空间
已经十多年了。
02:43
This is my world.
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这就是我的世界。
02:46
After many years of playing,
developing, thinking
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经过多年的玩游戏、开发、思考,
02:51
and even dreaming about Minecraft,
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甚至做梦都会梦到《我的世界》。
02:53
I have gained some
experience and learnings.
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我获得了一些经验,
也学习到了不少。
02:56
Watching our community use the game
in so many different ways
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看到我们的社区
以各种不同的方式使用游戏,
03:01
made me realize how powerful
metaverses can be.
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我意识到了元宇宙有多么强大。
03:05
So I would love to, with these learnings,
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因此,如果每个人
都能创造自己的元宇宙,
03:08
paint a different picture
of what metaverses can be
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我想通过
这些学习到的经验,
03:12
if everyone could craft your own.
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描绘出一幅不一样的
元宇宙图景。
03:14
And I hope it's a creative,
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我希望这是一幅富有创造性、
03:17
fun and inclusive picture.
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趣味性和包容性的图景。
03:19
In Minecraft, this is one example of this.
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在《我的世界》中,
就有这么一个例子。
03:22
We give the players tools
and endless worlds
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我们给玩家提供工具、无尽的世界
03:25
and an infinite amount of building blocks
to have fun and tinker with.
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和无限的积木,
让他们摆弄、尝试、尽情开心。
03:30
And with these, the players can craft
their own unique metaverses.
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有了这些,玩家就可以创造
他们自己独特的元宇宙。
03:36
The metaverses, therefore,
belong to the players.
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因此,元宇宙是属于玩家的。
03:38
They do not belong to us, making the game.
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他们不属于我们这些制作游戏的人。
03:42
And like, ah, it’s so fascinating,
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啊,这太吸引人了,
03:44
because the players are so very,
very creative with the metaverses.
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因为玩家们在元宇宙方面
非常有创意。
03:47
Some use them to be like,
big cities, castles,
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有些人把它们建造成了
大城市、城堡,
03:51
or like my five-year-old
daughter's recent project,
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或者像我五岁女儿最近的创作,
03:55
an underwater playground for fishes.
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一个鱼类的水下游乐场。
04:00
And some players are engineers and build
the most complex machines.
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有些玩家是工程师,
制造最复杂的机器。
04:04
It's very, very impressive.
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这令人印象非常深刻。
04:06
And some prefer to just have
a lovely time with their friends.
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有些人更喜欢和他们的朋友
度过美好的时光。
04:10
The possibilities are endless,
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可能性是无限的,
04:12
and it's up to each player
to set their own goals
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每个玩家都可以设定自己的目标,
04:15
and decide if they want
to create their own metaverse
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并决定是想创建自己的元宇宙,
04:18
or join someone else's.
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还是加入其他人的元宇宙。
04:20
And it's easier to be creative and connect
with people when you have fun.
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当你兴致盎然时,更容易发挥创造力
并乐于与他人连接。
04:27
Fun is important.
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乐趣非常重要。
04:29
And what's more fun than games?
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还有什么比游戏更有趣的呢?
04:31
Within games, we've actually
had metaverses for a really long time.
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在游戏领域中,我们实际上
拥有元宇宙有很长一段时间了。
04:35
Long-lasting games like World of Warcraft
or Eve Online could be seen as metaverses.
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像《魔兽世界》
(World of Warcraft)
或《星战前夜》(Eve Online)
这样持久的游戏可以被视为元宇宙。
04:40
And this doesn't surprise me,
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这并不令我感到惊奇,
04:42
because when we humans
spend time together,
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因为当人们花时间相处,
04:46
we want to do it in a fun and joyful way.
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我们会希望以一种有趣和
快乐的方式在一起。
04:49
And this is true when we spend
time together virtually too.
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当我们在虚拟世界中
共度时光时亦是如此。
04:55
Fun means different things
for different individuals.
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乐趣对于不同的人来说,
意味着不同的东西。
04:58
Maybe not all of you
want to build fish playgrounds,
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并不是所有人都想建造鱼类游乐场,
05:01
even though that clearly is very fun.
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尽管它非常有趣。
05:04
But this is another reason to why
there should be many different metaverses.
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但这也是为什么应该有
众多不同的元宇宙的另一个原因。
05:09
My dream is that there will be a huge
and diverse set of metaverses.
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我的梦想是,将有一个庞大的、
多样化的元宇宙集合体。
05:13
Having millions of metaverses
with different strengths and focuses
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拥有数以百万计的具有不同
优势和焦点的元宇宙,
05:18
enables everyone to find
virtual places they love,
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使每个人都能找到
他们热爱的、
05:21
feel welcome in
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可以感到自己受欢迎的、
05:23
and just can have so much fun in.
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并在其中享有很多乐趣的
虚拟场所。
05:26
We live in a time where almost everything
seems to depend on statistics,
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我们生活在一个几乎所有事情
都依赖于统计数据、
05:30
metrics and diagrams,
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模型和图表的时代,
05:31
and we can for sure learn a lot from this.
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我们肯定可以从中学到很多东西。
05:34
But I feel there is a risk
we forget the pure human side,
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但我觉得我们可能忽略了
纯粹人性的一面,
05:38
the things that excite us,
the things that make us passionate.
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那些让我们兴奋、
充满激情的东西。
05:41
I don't think Tolkien used
metrics and stats
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我不认为托尔金(Tolkien)
在撰写《指环王》时
05:43
when he wrote "Lord of the Rings."
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使用了参数和数据。
05:45
He crafted a universe based on passion,
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他在激情、愿景和
取悦读者的基础上,
05:49
vision and delighting his readers.
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精心打造了一个宇宙。
05:52
And that’s what metaverse
developers shoul do too.
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这也是元宇宙的开发人员应该做的。
05:55
We should bring smiles to our place.
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我们应该给我们的空间带来微笑。
05:57
We should develop features
to give this excited,
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我们应该开发一些功能
06:01
butterfly-in-the-stomach feeling.
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带来这种兴奋的、
心潮澎湃的感觉。
06:04
And I hope this is the case
for anyone building metaverses.
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我希望所有建设元宇宙的人
都能做到这一点。
06:09
But I must confess, I am a bit worried
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但我必须承认,我有点担心,
06:13
that the main question people will ask
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当人们在构建未来元宇宙时
06:15
when they build future metaverses will be,
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会问的主要问题是:
06:18
"How can we profit from this?"
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“我们如何从中获利?”
06:21
That's the wrong question.
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这是个错误的问题。
06:22
Instead, we should ask
how will our metaverses benefit the users.
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相反,我们应该问的是,
我们的元宇宙将如何使用户受益。
06:29
And of course,
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当然,
06:30
I know that money is important
in this real world we live in.
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我知道金钱在我们生活的
现实世界中很重要。
06:34
But the thing is, if players
are super happy long-term,
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但问题是,
如果玩家能长期保持超级快乐,
06:37
that's very likely also related to money.
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这就很有可能会牵涉到金钱。
06:40
So everyone can be happy.
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这样所有人都会开心。
06:42
We must focus on taking care
of our communities
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我们必须专注于照顾我们的社区,
06:45
instead of taking from our communities.
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而不是从我们的社区索取。
06:48
And that goes hand-in-hand
with player trust and thinking long-term.
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这与玩家的信任
和长远的想法是相辅相成的。
06:53
Because if you know
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因为如果你知道
06:54
that you can trust that your beloved
metaverse will be around
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你可以相信你所爱的元宇宙
就在你身边,
06:58
and be very much alive for a lifetime,
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并且会伴随你的一生,
07:00
you feel safe to spend all this time
and all this love on it.
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你就会觉得在它身上
倾注时间和爱是有安全感的。
07:07
Look at this amazing world.
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看看这个神奇的世界。
07:09
It started as a small family project,
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一开始只是一个小小的家庭项目,
07:13
and now, ten years later,
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而现在,十年之后,
07:15
the family still plays
together in this world.
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这家人仍然在那个世界里一起玩耍。
07:18
I think this is a great example
of why you should be able to trust
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我认为这是一个很好的例子,
说明了为什么你应该能够相信
07:22
that your metaverse will be around
and work very well for a lifetime.
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你的元宇宙会一直存在,
并陪伴你一辈子。
07:27
It would be devastating for this family
if they lost this project
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如果他们失去了这个
他们共同拥有的项目,
07:30
they have together
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07:32
and all the dreams
they still hope to fulfill
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失去了希望能够在他们创造的
元宇宙里实现的所有梦想,
07:35
in this creative metaverse of theirs.
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那对这个家庭会是打击巨大的。
07:38
As metaverse developers,
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作为元宇宙的开发者,
07:40
we have a responsibility to keep
people's memories and dreams safe.
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我们有责任确保人们记忆
和梦想的安全。
07:46
And there's one more thing.
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还有一件事,
07:48
The virtual worlds
can't reach their full potential
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如果虚拟世界
不能代表和包括每一个人,
07:51
on making the real world a better place
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那它就不能充分发挥所有的潜力,
07:54
if they don't represent
and include everyone.
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使现实世界变得更好。
07:57
Also, everyone deserves
the joy and inspiration
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此外,每个人都应该
有权享受由亲切友善的元宇宙
08:01
a lovely designed metaverse can give.
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所带来的快乐和灵感。
08:03
Therefore, there need to be metaverses
available and accessible for everyone.
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因此,必须要有每个人都可以
使用和访问的元宇宙空间。
08:10
Each person that wants to,
I will not force anyone,
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我不会强迫任何人,
每一个愿意的人都应该能够创造出
他们梦想中的元宇宙空间,
08:13
should be able to craft
the metaverse of their dreams
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08:17
independent of their situation
in the real world.
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无关乎他们现实世界中的处境。
08:22
The in-metaverse economy
should not mirror the inequities
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元宇宙里的经济模式不应该反映出
08:25
we see in the real world.
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现实世界中的不平等。
08:27
And it’s much more
delightful and inclusive
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它会更加令人愉快和包容,
08:30
if the resources in the metaverse
are part of a fun and fair game system
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如果元宇宙的资源是一个
有趣而公平的游戏系统的一部分,
08:35
instead of a system
introducing artificial scarcity.
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而不是一个引入人为稀缺性的系统。
08:40
We also need a variety of metaverses,
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我们还需要各种各样的元宇宙,
08:42
including ones that don't require
expensive devices.
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包括那些不需要昂贵设备的元宇宙。
08:47
So when we then have all these, like,
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所以,当我们有了这些
08:49
beautifully designed
metaverses for everyone,
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为每个人设计的精美的元宇宙,
08:52
I mean, on top of all
the joy they will bring,
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我的意思是,
除了它们将带来的所有欢乐,
08:54
we also get many more opportunities
on making the real world a better place.
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我们也有了更多的机会
让现实世界变得更美好。
08:59
And I have seen so many beautiful examples
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我已经看到了很多美丽的例子,
09:02
of how people do that
with their metaverses.
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展现了人们是如何用元宇宙
做到这些的。
09:06
One that's very dear to me
is the dad who created a minecraft server
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我很喜欢的一个例子是,一位父亲
创建了一个《我的世界》服务器,
09:11
to be a safe and welcoming place
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为他的儿子和其他自闭症儿童
09:13
for his son and other children
on the autism spectrum.
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提供了一个安全舒适的地方,
09:16
This kind of community-created world
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这种由社区共建的世界
09:19
is a great role model
for future metaverses.
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是未来元宇宙的一个很好的榜样。
09:22
It's a world that welcomes players
that maybe don't always feel welcome
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这是一个欢迎那些在现实世界中
可能不受欢迎的玩家的世界,
09:26
in the real world,
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09:27
and it's a world
that enables these players
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也是一个让这些玩家能够
09:30
to express themselves in their own ways.
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以自己的方式表达自己的世界。
09:33
Family members have witnessed
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家人们在现实世界中见证了
09:35
how these amazing children
use communication skills
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这些了不起的孩子们
09:39
they learned in the metaverse
in the real world.
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在元宇宙里学到的沟通技巧。
09:43
And metaverses can help
charities reach new audiences
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元宇宙可以帮助
慈善机构获得新的受众,
09:47
and make it more fun and easy
to participate in charity events.
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让参与慈善活动
变得更有趣、更容易。
09:52
The World of Warcraft
community, for example,
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例如,《魔兽世界》社区
09:54
raised more than one million dollars
[for] Doctors Without Borders
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为无国界医生组织筹集了
超过一百万美元的资金,
09:57
to be able to make a difference
in the global response to COVID-19.
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以便能够在全球应对
新冠疫情方面有所作为。
10:02
In the metaverses,
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在元宇宙中,
10:03
charities can meet people where they are.
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慈善机构可以抵达
人们的所在之处。
10:06
And metaverses can help us communicate
in a common language,
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元宇宙还可以帮助我们
用一种共同的语言——
10:11
a language of play, creativity and fun.
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一种充满娱乐、创造力
和乐趣的语言交流。
10:14
There is an organization
called Games for Peace
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有一个组织叫做“游戏和平促进协会”
(Games for Peace),
10:17
that uses games and their metaverses
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它在游戏及其元宇宙空间
10:20
as a neutral playground
to create dialogue,
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提供了一个中立的空间,
10:22
friendships and trust between
young people in conflict zones.
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在易起冲突的年轻人之间
建立对话、友谊和信任。
10:27
It wouldn’t even be possible
to bring these young people together
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如果没有一个可以会面的元宇宙,
10:31
if not for a metaverse they can meet in.
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甚至没有办法
把这些年轻人聚在一起。
10:34
And metaverses can help amplify voices.
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元宇宙还可以帮助扩大影响力。
10:38
Kids in Kosovo used the metaverse
to build their dream neighborhood area.
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科索沃的孩子们利用元宇宙
建造了他们的梦想社区。
10:45
By giving the kids millions
of virtual building blocks
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通过给孩子们提供
数以百万计的虚拟积木
10:48
and endless space to build
and collaborate in,
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和无尽的空间来建造和合作,
10:50
they could explore and visualize
their ideas in a fun and accessible way.
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孩子们能以一种有趣又可触及的方式
来探索和可视化他们的构想。
10:55
Young people aren't typically
involved in planning spaces,
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年轻人通常不会参与空间规划,
10:59
but this time it was the kids
who were the experts.
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但这次孩子们成为了专家。
11:03
Just imagine all the joy, confidence
and creative ideas that leads to.
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试想一下,由此产生的所有快乐、
充满自信和创造性的想法。
11:09
And the very lovely thing here
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令人非常欣慰的是,
11:11
is that their vision was built
in the real world.
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他们的愿景在现实世界中
被建造了出来。
11:15
Their ideas from the metaverse
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他们在元宇宙里产生的想法
11:17
became a safe and open meeting area
in their neighborhood.
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变成了社区里一个既安全
又开放的活动区。
11:21
(Applause)
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(鼓掌)
11:28
One of the kids summarized the joy
and confidence this brought
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一个孩子总结了
这其中的喜悦和自信,
11:33
in such a lovely way when she said,
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她用了一种可爱的方式说:
11:36
"Being heard and listened to
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“被人听见和聆听
11:39
is one of the best feelings you can feel."
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是你能感受到的最美好的感觉之一。”
11:43
Anytime we can include
new voices in processes
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任何时候,只要我们能在
可能会忽略一些意见的过程中
11:46
where they have typically been left out,
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聆听新的声音,
11:48
we shift dynamics, which ultimately
builds a better world.
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我们就能改变局势,
最终建立一个更美好的世界。
11:52
If we, in the future, have even more
metaverses on different platforms,
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如果我们在未来,能在不同的平台上
有更多的元宇宙,
11:56
beautiful examples like these ones
can happen even more.
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像这样美好的案例会发生得更多。
12:00
I hope and believe that these learnings
from the game industry
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我希望并相信,这些从游戏产业
12:04
and from the metaverses
the communities created
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和社区共建的元宇宙中学到的经验,
12:06
truly can help us all
make better metaverses in the future.
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能够帮助我们在未来
创造出完更善的元宇宙。
12:10
A challenge for all of us
that will design and build metaverses
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对于我们所有设计和构建
元宇宙的人来说,有一个挑战是
12:15
is to ensure that we use them
for creativity,
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确保我们将它们用于创造力、
12:20
fun, inclusivity,
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乐趣、包容性,
12:22
and ultimately to build
a better real world.
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并最终建立一个
更美好的现实世界。
12:26
Thank you so much.
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非常感谢你们。
12:27
(Applause)
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(鼓掌)
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