Philip Rosedale: Second Life, where anything is possible

32,211 views ใƒป 2008-12-04

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Hansoo Bae ๊ฒ€ํ† : Jongyeon Ee
00:16
You know, we're going to do things a little differently.
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์Œ, ์šฐ๋ฆฌ๋Š” ๋ญ”๊ฐ€ ์กฐ๊ธˆ ๋‹ค๋ฅด๊ฒŒ ๊ฐ€๋ณด๋ ค๊ณ  ํ•˜๋Š”๋ฐ์š”.
00:19
I'm not going to show you a presentation. I'm going to talk to you.
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ํ”„๋ ˆ์  ํ…Œ์ด์…˜์„ ๋ณด์—ฌ๋“œ๋ฆฌ๊ธฐ ๋ณด๋‹ค๋Š” ์ „ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ์–˜๊ธฐ๋ฅผ ํ•˜๋ ค ํ•ฉ๋‹ˆ๋‹ค.
00:22
And at the same time, we're going to look at just images
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๋™์‹œ์— ์šฐ๋ฆฌ๋Š” ์‚ฌ์ง„์„ ๋ณผ ๊ฑด๋ฐ์š”.
00:27
from a photo stream that is pretty close to live of things that --
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๊ฑฐ์˜ ์‹ค์ œ๋ž‘ ๋น„์Šทํ•œ ์‚ฌ์ง„๋“ค์ด์ฃ .
00:32
snapshots from Second Life. So hopefully this will be fascinating.
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Second Life (SL)์˜ ์Šค๋ƒ…์ƒท์ธ๋ฐ์š”, ๋ฉ‹์ ธ ๋ณด์—ฌ์•ผ ํ• ํ…๋ฐ ๋ง์ด์ฃ .
00:36
You can -- I can compete for your attention with the strange pictures
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์Œ, ์ œ๊ฐ€ ๊ทธ ์ด์ƒํ•œ ์‚ฌ์ง„์œผ๋กœ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ด€์‹ฌ์„ ๋Œ ์ˆ˜ ์žˆ์„ ๊ฒ๋‹ˆ๋‹ค.
00:40
that you see on screen that come from there.
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ํ™”๋ฉด์—์„œ ๋ณด์‹œ๋Š” ์‚ฌ์ง„ ๋ง์ž…๋‹ˆ๋‹ค.
00:42
I thought I'd talk a little bit about some just big ideas about this,
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์ผ๋‹จ ํฐ ์•„์ด๋””์–ด์— ๋Œ€ํ•ด์„œ ์กฐ๊ธˆ ์ด์•ผ๊ธฐํ•˜๊ณ ์š”,
00:47
and then get John back out here so we can talk interactively
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๊ทธ ๋‹ค์Œ์—” ๋’ค์— ์žˆ๋Š” John์„ ๋ถˆ๋Ÿฌ์„œ ๊ฐ™์ด ๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆ ๋ณด๊ณ 
00:51
a little bit more and think and ask questions.
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์—ฌ๋Ÿฌ๋ถ„๋“ค ์งˆ๋ฌธ์— ๊ฐ™์ด ์ƒ๊ฐํ•˜๊ณ  ๋‹ตํ•ด ๋ณด๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.
00:55
You know, I guess the first question is,
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์•„์‹œ๊ฒ ์ง€๋งŒ, ์ œ ์ƒ๊ฐ์— ์ฒซ ๋ฒˆ์งธ ์งˆ๋ฌธ์€
00:58
why build a virtual world at all?
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โ€œ์™œ ๊ฐ€์ƒ ์„ธ๊ณ„๋ฅผ ๋งŒ๋“œ๋Š”๊ฐ€?โ€ ๊ฐ€ ๋  ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค
01:03
And I think the answer to that is always going to be
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๊ทธ๋ฆฌ๊ณ  ์ œ ์ƒ๊ฐ์— ์ด ์งˆ๋ฌธ์— ๋Œ€ํ•œ ๋‹ต์€
01:07
at least driven to a certain extent by the people
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์ ์–ด๋„ ์–ด๋Š ์ •๋„๋Š” ์ด๋Ÿฐ ํ”„๋กœ์ ํŠธ๋ฅผ ์‹œ์ž‘ํ•  ๋งŒํ•œ
01:09
initially crazy enough to start the project, you know.
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์—ด์ •์ ์ธ ์‚ฌ๋žŒ๋“ค์— ๋Œ€ํ•œ ์–˜๊ธฐ์ผ ๊ฒƒ ๊ฐ™๊ตฐ์š”.
01:14
So I can give you a little bit of first background just on me
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๊ทธ๋ž˜์„œ ์—ฌ๋Ÿฌ๋ถ„๊ป˜ ์ผ๋‹จ ์ €์— ๋Œ€ํ•œ ์ด์•ผ๊ธฐ์™€
01:17
and what moved me as a -- really going back as far as a teenager
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๋ญ๊ฐ€ ์›๋™๋ ฅ์ด ๋๋Š”์ง€์— ๋Œ€ํ•ด์„œ ๋ง์”€ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
01:22
and then an adult, to actually try and build this kind of thing.
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๊ฑฐ์˜ ์‹ญ๋Œ€์—์„œ ์–ด๋ฅธ์ด ๋˜๊ณ  ๋‚˜์„œ์˜ ์–˜๊ธฐ๊นŒ์ง€ ๊ฑฐ์Šฌ๋Ÿฌ๊ฐ€๊ฒŒ ๋˜๋„ค์š”.
01:25
I was a very creative kid who read a lot, and got into electronics first,
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์ „ ์–ด๋ฆด ๋•Œ ์ฑ…์„ ๋งŽ์ด ์ฝ๋Š” ๋งค์šฐ ์ฐฝ์˜์ ์ธ ์•„์ด์˜€๊ณ , ์ „์ž์ œํ’ˆ๊ณผ
01:34
and then later, programming computers, when I was really young.
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๊ทธ๋ฆฌ๊ณ  ๋‚˜์ค‘์—” ์ปดํ“จํ„ฐ ํ”„๋กœ๊ทธ๋žจ์— ํ‘น ๋น ์ ธ์žˆ์—ˆ์ฃ . ์ œ๊ฐ€ ์•„์ฃผ ์–ด๋ฆด ๋•Œ
01:38
I was just always trying to make things.
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์ €๋Š” ํ•ญ์ƒ ๋ฌด์–ธ๊ฐ€๋ฅผ ๋งŒ๋“ค๋ ค๊ณ  ํ–ˆ์—ˆ์Šต๋‹ˆ๋‹ค.
01:42
I was just obsessed with taking things apart and building things,
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ํ•ญ์ƒ ๋ฌด์–ธ๊ฐ€๋ฅผ ๋ถ„ํ•ดํ•˜๊ณ  ์กฐ๋ฆฝํ•˜๋Š” ๊ฒƒ์— ๋น ์ ธ ์žˆ์—ˆ์ฃ .
01:46
and just anything I could do with my hands or with wood
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์†์œผ๋กœ ํ•˜๋Š” ๋ญ๋“ ์ง€ ๋ง์ž…๋‹ˆ๋‹ค. ๋ชฉ์žฌ๋“ ,
01:50
or electronics or metal or anything else.
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์ „์ž๋ถ€ํ’ˆ์ด๋‚˜ ๊ธˆ์†์ด ๋๋“  ๋ญ๋“ ์ง€ ๋ง์ด์ฃ .
01:53
And so, for example -- and it's a great Second Life thing -- I had a bedroom.
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๊ทธ๋ž˜์„œ ์˜ˆ๋ฅผ ๋“ค๋ฉด -- ๋ฉ‹์ง„ SL ๊ฐ™์€ ๊ฒƒ์ด์ฃ  -- ์ œ ๋ฐฉ์ด ์žˆ์—ˆ๋Š”๋ฐ์š”.
01:57
And every kid, you know, as a teenager, has got his bedroom he retreats to --
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๋ชจ๋“  ์‹ญ๋Œ€๋“ค์€, ์Œ, ์ž๊ธฐ ๋ฐฉ์„ ์ž์‹ ์˜ ๋„ํ”ผ์ฒ˜๋กœ ์—ฌ๊ธฐ์ฃ .
02:00
but I wanted my door, I thought it would be cool if my door went up
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์ „ ์ œ ๋ฐฉ ๋ฌธ์ด ์œ„๋กœ ์—ด๋ฆฌ๋ฉด ์ฐธ ๋ฉ‹์งˆ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ–ˆ๋Š”๋ฐ์š”.
02:05
rather than opened, like on Star Trek.
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๊ทธ๋ƒฅ ์—ด๋ฆฌ๋Š” ๊ฒƒ๋ณด๋‹จ ์Šคํƒ€ํŠธ๋ ‰ ์ฒ˜๋Ÿผ ๋ง์ด์ฃ .
02:07
I thought it would be neat to do that. And so I got up in the ceiling
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์ €๋Š” ๊ทธ๊ฒŒ ์‚ฐ๋œปํ•  ๊ฒƒ ๊ฐ™๋”๋ผ๊ณ ์š”. ๊ทธ๋ž˜์„œ ์ €๋Š” ์ฒœ์žฅ์œผ๋กœ ์˜ฌ๋ผ๊ฐ€์„œ
02:10
and I cut through the ceiling joists, much to my parents' delight,
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์ฒœ์žฅ์— ๊ตฌ๋ฉ์„ ๋šซ๊ณ , ๋ถ€๋ชจ๋‹˜์ด ์ฐธ ์ข‹์•„์‹œ๊ฒŒ๋„ ๋ง์ด์ฃ ,
02:15
and put the door, you know, being pulled up through the ceiling.
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๋ฌธ์„ ๋‹ฌ์•˜์Šต๋‹ˆ๋‹ค. ์Œ, ์ฒœ์žฅ ์œ„๋กœ ๋Œ์–ด์˜ฌ๋ฆด ์ˆ˜ ์žˆ๋„๋ก ๋ง์ด์ฃ .
02:19
I built -- I put a garage-door opener up in the attic
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์ฐจ๊ณ  ๋ฌธ ๊ฐœํ์žฅ์น˜๋ฅผ ๋‹ค๋ฝ์— ์„ค์น˜ํ•ด์„œ
02:23
that would pull this door up.
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์ด ๋ฌธ์„ ๋Œ์–ด์˜ฌ๋ฆด ์ˆ˜ ์žˆ๋„๋ก ํ–ˆ์ฃ .
02:25
You can imagine the amount of time that it took me to do this to the house
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์ œ๊ฐ€ ๊ทธ ์ง‘์— ์–ผ๋งˆ๋‚˜ ๋งŽ์€ ์‹œ๊ฐ„์„ ๋“ค์˜€๋Š”์ง€,
02:30
and the displeasure of my parents.
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๊ทธ๋ฆฌ๊ณ  ๋ถ€๋ชจ๋‹˜์ด ์–ผ๋งˆ๋‚˜ ํ™”๊ฐ€ ๋‚˜์…จ์„์ง€ ์ƒ์ƒ์ด ๊ฐ€์‹ค๊ฒ๋‹ˆ๋‹ค.
02:32
The thing that was always striking to me was that we as people
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ํ•ญ์ƒ ์ €์˜ ๋‡Œ๋ฆฌ๋ฅผ ์Šค์น˜๋Š” ๊ฒƒ์€ ์‚ฌ๋žŒ๋“ค์ด
02:35
could have so many really amazing ideas about things we'd like to do,
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ํ•ด๋ณด๊ณ  ์‹ถ์€ ๊ธฐ๊ฐ€ ๋ง‰ํžˆ๊ฒŒ ์ข‹์€ ์ƒ๊ฐ๋“ค์„ ๋งŽ์ด ๊ฐ–๊ณ  ์žˆ์ง€๋งŒ,
02:40
but are so often unable, in the real world, to actually do those things --
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๋Œ€๋ถ€๋ถ„ ์‹ค์ œ๋กœ๋Š” ๊ทธ ์ผ์„ ํ•  ์ˆ˜๋Š” ์—†๋‹ค๋Š” ๊ฑฐ์˜€์ฃ .
02:46
to actually cobble together the materials
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์‹ค์ œ ์ด๋Ÿฐ ์ €๋Ÿฐ ์ž์žฌ๋ฅผ ๊ฟฐ๋งž์ถฐ์„œ
02:49
and go through the actual execution phase of building something
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๋ญ”๊ฐ€ ๋งŒ๋“œ๋Š” ์‹คํ–‰ ๋‹จ๊ณ„๋กœ ์ง„ํ–‰์‹œํ‚ค๊ณ 
02:52
that you imagine from a design perspective.
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์‚ฌ๋žŒ๋“ค์ด ์ƒ์ƒํ•˜๋Š” ์„ค๊ณ„ ๊ด€์ ์—์„œ ๋ง์ž…๋‹ˆ๋‹ค.
02:54
And so for me, I know that when the Internet came around
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๊ทธ๋ž˜์„œ ์ €๋Š”์š”, ์ธํ„ฐ๋„ท์ด ๋‚˜์™”์„ ๋•Œ,
02:57
and I was doing computer programming and just, you know,
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์ „ ์ปดํ“จํ„ฐ ํ”„๋กœ๊ทธ๋ž˜๋ฐ์„ ํ•˜๊ณ  ์žˆ์—ˆ๊ณ ,
03:00
just generally trying to run my own little company
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์ œ ์กฐ๊ทธ๋งŒ ํšŒ์‚ฌ๋ฅผ ์šด์˜ํ•˜๋ฉด์„œ
03:03
and figure out what to do with the Internet and with computers,
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์ธํ„ฐ๋„ท๊ณผ ์ปดํ“จํ„ฐ๋กœ ๋ญ˜ ํ•  ์ˆ˜ ์žˆ์„๊นŒ ๊ถ๋ฆฌํ•˜๊ณ  ์žˆ๋‹ค๊ฐ€,
03:06
I was just immediately struck by how the ultimate thing
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๊ฐ‘์ž๊ธฐ ์ด๋Ÿฐ ์ƒ๊ฐ์ด ๋“ค์—ˆ์–ด์š”.
03:12
that you would really want to do with the Internet and with computers
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์ธํ„ฐ๋„ท๊ณผ ์ปดํ“จํ„ฐ๋กœ ์ง„์งœ ํ•˜๊ณ  ์‹ถ์€ ๊ฒƒ๋“ค์ด
03:15
would be to use the Internet and connected computers
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์ธํ„ฐ๋„ท์ด๋ž‘ ์„œ๋กœ ์—ฐ๊ฒฐ๋œ ์ปดํ“จํ„ฐ๋ฅผ ์ด์šฉํ•ด์„œ
03:18
to simulate a world to sort of recreate the laws of physics
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์‹ค์ œ ์„ธ๊ณ„๋ฅผ ์‹œ๋ฎฌ๋ ˆ์ดํŠธ ํ•˜๋Š” ๊ฒƒ์€ ์–ด๋–จ๊นŒ, ๋ฌผ๋ฆฌ ๋ฒ•์น™๊ณผ
03:25
and the rules of how things went together --
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์‚ฌ๋ฌผ์ด ์ด๋ฃจ์–ด์ง€๋Š” ๋ฒ•์น™๊ณผ
03:29
the sort of -- the idea of atoms and how to make things,
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์›์ž์™€ ์‚ฌ๋ฌผ์ด ๊ตฌ์„ฑ๋˜๋Š” ๋ฐฉ์‹ ๋“ฑ์„ ์žฌ๊ตฌ์„ฑํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ ๋ง์ด์ฃ .
03:32
and do that inside a computer so that we could all get in there and make stuff.
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์ด๋Ÿฐ ๊ฒƒ์„ ์ปดํ“จํ„ฐ ์•ˆ์—์„œ ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด์„œ ์šฐ๋ฆฌ ๋ชจ๋‘ ๊ทธ ์•ˆ์— ๋ชจ์—ฌ์„œ ๋ญ”๊ฐ€๋ฅผ ๋งŒ๋“œ๋Š” ๊ฒƒ์ด์ฃ .
03:38
And so for me that was the thing that was so enticing.
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์ €์—๊ฒŒ๋Š” ์ด๋Ÿฐ ๊ฒƒ๋“ค์ด ๋„ˆ๋ฌด๋‚˜ ๋งค๋ ฅ์ ์ด์—ˆ์ฃ .
03:42
I just wanted this place where you could build things.
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์ €๋Š” ๋‹จ์ง€ ๋ญ๋“  ๋งŒ๋“ค ์ˆ˜ ์žˆ๋Š” ๊ทธ๋Ÿฐ ๊ณต๊ฐ„์ด ํ•„์š”ํ–ˆ์–ด์š”.
03:45
And so I think you see that in the genesis
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์Œ, ๊ทธ๋ž˜์„œ์š”, ์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„๋“ค์ด SL ์˜ ํƒ„์ƒ๋ถ€ํ„ฐ ์ผ์–ด๋‚œ
03:48
of what has happened with Second Life, and I think it's important.
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์ผ์„ ๋ณด์…จ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๊ฒŒ ์ค‘์š”ํ•œ ๊ฒƒ์ด์ฃ .
03:52
I also think that more generally, the use of the Internet and technology
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๋” ์ผ๋ฐ˜์ ์œผ๋กœ, ์ฐฝ์˜์„ฑ๊ณผ ๋””์ž์ธ์„ ์œ„ํ•ด์„œ ์ธํ„ฐ๋„ท๊ณผ ๊ธฐ์ˆ ์„ ์‚ฌ์šฉํ•˜๋Š” ๊ฑด,
03:58
as a kind of a space between us for creativity and design is a general trend.
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์„œ๋กœ๊ฐ„์˜ ์ผ์ข…์˜ ๊ณต๊ฐ„์œผ๋กœ์จ ๋ง์ด์ฃ , ๊ทธ๊ฑด ์ผ๋ฐ˜์ ์ธ ํŠธ๋ Œ๋“œ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
04:04
It is a -- sort of a great human progress.
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์ด๊ฒƒ์€ ์ผ์ข…์˜ ๊ต‰์žฅํ•œ ์ธ๋ฅ˜์˜ ์ง„ํ™”์ž…๋‹ˆ๋‹ค.
04:07
Technology is just generally being used to allow us to create
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๊ธฐ์ˆ ์€ ์ผ๋ฐ˜์ ์œผ๋กœ ์šฐ๋ฆฌ์—๊ฒŒ
04:13
in as shared and social a way as possible.
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๊ฐ€๊ธ‰์  ๊ณต๋™์˜ ๊ทธ๋ฆฌ๊ณ  ์‚ฌํšŒ์ ์ธ ๋ฐฉ์‹์œผ๋กœ ๋ญ”๊ฐ€๋ฅผ ๋งŒ๋“ค๊ฒŒ ํ•ด์ฃผ์ฃ .
04:16
And I think that Second Life and virtual worlds more generally
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” SL์™€ ๋” ์ผ๋ฐ˜์ ์œผ๋กœ ๊ฐ€์ƒ ์„ธ๊ณ„๋“ค์ด
04:18
represent the best we can do to achieve that right now.
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ํ˜„์žฌ ์šฐ๋ฆฌ๊ฐ€ ๋‹ค๋‹ค๋ฅผ ์ˆ˜ ์žˆ๋Š” ์ตœ๊ณ ์˜ ์ˆ˜์ค€์„ ๋ณด์—ฌ์ค€๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
04:23
You know, another way to look at that,
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๋‹ค๋ฅธ ๊ด€์ ์—์„œ
04:25
and related to the content and, you know, thinking about space,
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์ฝ˜ํ…์ธ ์™€ ๊ด€๋ จ์ง€์–ด, ์šฐ์ฃผ๋ฅผ ์ƒ๊ฐํ•ด ๋ณด๋ฉด,
04:28
is to connect sort of virtual worlds to space.
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๊ฐ€์ƒ ์„ธ๊ณ„๋ฅผ ์šฐ์ฃผ์™€ ์—ฐ๊ด€์ง“๋Š” ๊ฒƒ์ด์ฃ .
04:31
I thought that might be a fun thing to talk about for a second.
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์ž ์‹œ ์–˜๊ธฐํ•ด๋ณผ ๋งŒํ•œ ์žฌ๋ฏธ์žˆ๋Š” ์ฃผ์ œ์ธ ๊ฒƒ ๊ฐ™์€๋ฐ์š”.
04:34
If you think about going into space, it's a fascinating thing.
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์—ฌ๋Ÿฌ๋ถ„์ด ์šฐ์ฃผ๋กœ ๊ฐ„๋‹ค๊ณ  ์ƒ๊ฐํ•œ๋‹ค๋ฉด, ์ •๋ง ๋ฉ‹์ง„ ์ผ์ด์ฃ .
04:39
So many movies, so many kids, we all sort of
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์ˆ˜ ๋งŽ์€ ์˜ํ™”์™€ ์•„์ด๋“ค, ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ ๋ชจ๋‘๊ฐ€
04:42
dream about exploring space. Now, why is that?
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์šฐ์ฃผ ์—ฌํ–‰ํ•˜๋Š” ๊ฒƒ์„ ๊ฟˆ๊ฟ” ์™”์Šต๋‹ˆ๋‹ค. ์™œ ๊ทธ๋Ÿด๊นŒ์š”?
04:45
Stop for a moment and ask, why that conceit?
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์ž ๊น ํ•œ๋ฒˆ ์ƒ๊ฐํ•ด๋ณด์ฃ . ์™œ ๊ทธ๋ ‡๊ฒŒ ๋Œ๋ฆฌ๋Š”๊ฑธ๊นŒ์š”?
04:47
Why do we as people want to do that?
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์™œ ์šฐ๋ฆฌ๋Š” ๊ทธ๋Ÿฐ ๊ฑธ ์›ํ• ๊นŒ์š”?
04:51
I think there's a couple of things. It's what we see in the movies --
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์ œ ์ƒ๊ฐ์—” ๋‘๊ฐ€์ง€ ์ด์œ ๊ฐ€ ์žˆ์„ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ์˜ํ™”์—์„œ ๋ณด๋Š” ๊ฒƒ๋“ค์ด์ฃ .
04:53
you know, it's this dream that we all share.
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์•„์‹œ๋‹ค์‹œํ”ผ ์šฐ๋ฆฌ ๋ชจ๋‘๊ฐ€ ๊ณต์œ ํ•˜๋Š” ๊ฟˆ์ž…๋‹ˆ๋‹ค.
04:56
One is that if you went into space you'd be able to begin again.
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ํ•œ๊ฐ€์ง€๋Š” ๋งŒ์•ฝ ์šฐ์ฃผ๋กœ ๊ฐˆ ์ˆ˜ ์žˆ๋‹ค๋ฉด ๋‹ค์‹œ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์ด์ฃ .
05:01
In some sense, you would become someone else in that journey,
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์–ด๋–ค ๋ฉด์—์„œ๋Š” ์—ฌ๋Ÿฌ๋ถ„์€ ๊ทธ ๊ณผ์ •์—์„œ ๋‹ค๋ฅธ ์‚ฌ๋žŒ์ด ๋˜๋Š” ๊ฒ๋‹ˆ๋‹ค.
05:04
because there wouldn't be -- you'd leave society and life as you know it, behind.
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์™œ๋ƒํ•˜๋ฉด ์—ฌ๋Ÿฌ๋ถ„์ด ์•Œ๊ณ  ์žˆ๋˜ ์‚ฌํšŒ์™€ ์ธ์ƒ์„ ๋‹ค ๋‘๊ณ  ๋– ๋‚˜๋Š” ๊ฒƒ์ด๋‹ˆ๊นŒ์š”
05:09
And so inevitably, you would transform yourself --
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(๊ทธ ์—ฌํ–‰์„ ์‹œ์ž‘ํ•˜๋ฉฐ) ์—ฌ๋Ÿฌ๋ถ„์ด ๋ณ€ํ•  ๊ฑฐ๋ผ๋Š” ๊ฑด ๋ป”ํ•œ ๊ฒƒ์ด์ฃ .
05:12
irreversibly, in all likelihood -- as you began this exploration.
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์‹ญ์ค‘ํŒ”๊ตฌ ๋˜๋Œ๋ฆด ์ˆ˜ ์—†์„ ๊ฒ๋‹ˆ๋‹ค.
05:16
And then the second thing is that there's this tangible sense
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๊ทธ๋ฆฌ๊ณ  ๋‘๋ฒˆ์งธ๋Š” ์–ด๋–ค ๋ถ„๋ช…ํ•œ ๋Š๋‚Œ์ด ์žˆ๋‹ค๋Š” ๊ฒƒ์ด์ฃ .
05:20
that if you travel far enough, you can find out there --
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๋งŒ์•ฝ์— ์—ฌ๋Ÿฌ๋ถ„์ด ์•„์ฃผ ๋ฉ€๋ฆฌ ์—ฌํ–‰ํ•˜๊ฒŒ ๋˜๋ฉด, ์—ฌ๋Ÿฌ๋ถ„์€ ๊ฑฐ๊ธฐ์„œ ๋ญ”๊ฐ€๋ฅผ ์ฐพ์„ ์ˆ˜ --
05:26
oh, yeah -- you have no idea what you're going to find
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์•„๋‹ˆ -- ์—ฌ๋Ÿฌ๋ถ„์€ ๋ญ˜ ๋ฐœ๊ฒฌํ•˜๊ฒŒ ๋ ์ง€๋Š” ์ „ํ˜€ ๋ชจ๋ฅด๊ฒ ์ฃ .
05:29
once you get there, into space.
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์ผ๋‹จ ์šฐ์ฃผ๋กœ ๋‚˜๊ฐ€๊ฒŒ ๋˜๋ฉด
05:31
It's going to be different than here.
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์—ฌ๊ธฐ๋ž‘์€ ๋‹ค๋ฅด๊ฒ ์ฃ .
05:33
And in fact, it's going to be so different than what we see here on earth
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์‚ฌ์‹ค ์šฐ๋ฆฌ๊ฐ€ ์—ฌ๊ธฐ ์ง€๊ตฌ์—์„œ ๋ณด๋Š” ๊ฒƒ๊ณผ๋Š” ์™„์ „ํžˆ ๋‹ค๋ฅผ ๊ฒƒ์ž…๋‹ˆ๋‹ค
05:38
that anything is going to be possible.
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๊ทธ๋ž˜์„œ ์–ด๋–ค ๊ฒƒ์ด๋“ ์ง€ ๊ฐ€๋Šฅํ• ๊ฒ๋‹ˆ๋‹ค.
05:41
So that's kind of the idea -- we as humans crave the idea of
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์ด๋Ÿฐ ์ƒ๊ฐ๋“ค์ด์ฃ  --์šฐ๋ฆฌ ์ธ๊ฐ„๋“ค์€ ๊ทธ๋Ÿฐ ์ƒ๊ฐ๋“ค์„ ๊ฐˆ๋งํ•ฉ๋‹ˆ๋‹ค.
05:44
creating a new identity and going into a place where anything is possible.
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์ƒˆ๋กœ์šด ์ •์ฒด์„ฑ์„ ํ˜•์„ฑํ•˜๊ณ  ๋ฌด์—‡์ด๋“  ๊ฐ€๋Šฅํ•œ ๊ทธ๋Ÿฐ ๊ณณ์œผ๋กœ ๊ฐ€๋Š” ๊ฒƒ ๋ง์ด์ฃ .
05:49
And I think that if you really sit and think about it,
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„์ด ์ •๋ง ๊ณฐ๊ณฐ์ด ์ƒ๊ฐํ•ด๋ด์•ผ ํ•œ๋‹ค๊ณ  ๋ด์š”.
05:52
virtual worlds, and where we're going
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์šฐ๋ฆฌ๊ฐ€ ๊ฐ€๊ฒŒ ๋  ๊ฐ€์ƒ ์„ธ๊ณ„๋Š”,
05:56
with more and more computing technology,
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๋” ๋งŽ์€ ์ปดํ“จํ„ฐ ๊ธฐ์ˆ ๋กœ ๊ฐ€๊ฒŒ ๋  ์„ธ๊ณ„์ผ ๊ฑด๋ฐ์š”,
06:00
represent essentially the likely, really tactically possible
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์•„๋งˆ๋„ ๋ณธ์งˆ์ ์œผ๋กœ ๊ฐ€์žฅ ์‹คํ˜„ ๊ฐ€๋Šฅํ•œ
06:06
version of space exploration.
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์šฐ์ฃผ ์—ฌํ–‰์„ ๋ณด์—ฌ์ค„ ์ˆ˜ ์žˆ์„ ๊ฒ๋‹ˆ๋‹ค
06:08
We are moved by the idea of virtual worlds because, like space,
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์ €ํฌ๊ฐ€ ๊ฐ€์ƒ ์„ธ๊ณ„๋ผ๋Š” ์•„์ด๋””์–ด์— ์ด๋Œ๋ฆฐ ์ด์œ ๋Š”, ์šฐ์ฃผ์ฒ˜๋Ÿผ,
06:13
they allow us to reinvent ourselves and they contain anything
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์šฐ๋ฆฌ ์ž์‹ ์„ ์ƒˆ๋กœ ์ฐฝ์กฐํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด์ฃผ๊ณ , ๋ชจ๋“  ๊ฒƒ์„ ๊ฐ–๊ณ  ์žˆ๊ณ ,
06:17
and everything, and probably anything could happen there.
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๊ทธ๋ฆฌ๊ณ  ์–ด๋–ค ์ผ์ด๋“  ์ผ์–ด๋‚  ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
06:19
You know, to give you a size idea about scale, you know,
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์—ฌ๋Ÿฌ๋ถ„๊ป˜ ์–ด๋Š ์ •๋„ ํฌ๊ธฐ์™€ ๊ทœ๋ชจ์ธ์ง€๋ฅผ ์•Œ๋ ค ๋“œ๋ฆฌ๊ธฐ ์œ„ํ•ด์„œ,
06:22
comparing space to Second Life, most people don't realize, kind of --
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์šฐ์ฃผ์™€ SL๋ฅผ ๋น„๊ตํ•ด์„œ์š”. ๋Œ€๋ถ€๋ถ„ ์‚ฌ๋žŒ๋“ค์€ ์ž˜ ๋ชจ๋ฅด์‹œ๋Š”๋ฐ
06:26
and then this is just like the Internet in the early '90s.
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์ด๊ฑด 90๋…„๋Œ€ ์ดˆ๋ฐ˜์˜ ์ธํ„ฐ๋„ท๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค.
06:29
In fact, Second Life virtual worlds are a lot like the Internet in the early '90s today:
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์‚ฌ์‹ค SL ๊ฐ€์ƒ ์„ธ๊ณ„๊ฐ€ 90๋…„๋Œ€์˜ ์ธํ„ฐ๋„ท๊ณผ ๊ฑฐ์˜ ๊ฐ™์€ ๊ฒƒ์ด์ฃ .
06:32
everybody's very excited,
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๋ชจ๋‘๊ฐ€ ๋งค์šฐ ํฅ๋ถ„ํ•˜์ฃ .
06:34
there's a lot of hype and excitement about one idea or the next
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์ด๋Ÿฐ ์ €๋Ÿฐ ์•„์ด๋””์–ด์— ๋Œ€ํ•ด์„œ ๋“ค๋– ์„œ ํฅ๋ถ„ํ•˜๊ธฐ๋„ ํ•˜๊ณ ,
06:37
from moment to moment, and then there's despair
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๋˜ ์–ด๋–ค ๊ฒฝ์šฐ๋Š” ์ ˆ๋ง๋„ ํ•˜๊ณ 
06:40
and everybody thinks the whole thing's not going to work.
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์•„๋ฌด๊ฒƒ๋„ ์•ˆ ๋  ๊ฑฐ๋ผ๊ณ  ๋ชจ๋‘ ์ƒ๊ฐํ•˜๊ธฐ๋„ ํ•˜๊ณ ์š”.
06:42
Everything that's happening with Second Life
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SL์—์„œ ์ผ์–ด๋‚˜๋Š” ๋ชจ๋“  ๊ฒƒ๋“ค์ด
06:44
and more broadly with virtual worlds, all happened in the early '90s.
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๋” ํฌ๊ฒŒ ๋ณด๋ฉด ๊ฐ€์ƒ์„ธ๊ณ„์—์„œ ์ผ์–ด๋‚˜๋Š” ์ผ์€ 90๋…„๋Œ€ ์ดˆ๋ฐ˜์— ์ผ์–ด๋‚ฌ๋˜ ์ผ์ž…๋‹ˆ๋‹ค.
06:47
We always play a game at the office where you can take any article
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์ €ํฌ๋Š” ํ•ญ์ƒ ์‚ฌ๋ฌด์‹ค์—์„œ ์ด๋Ÿฐ์ €๋Ÿฐ ์‹œ๋„๋ฅผ ํ•˜๋Š”๋ฐ, ๋งŒ์•ฝ ์—ฌ๋Ÿฌ๋ถ„์ด
06:50
and find the same article where you just replace the words "Second Life"
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๊ธฐ์‚ฌ๋ฅผ ํ•˜๋‚˜ ๊ฐ–๊ณ  ์™€์„œ ๊ทธ ๊ธฐ์‚ฌ์—์„œ "SL"์„ "์›น"์œผ๋กœ,
06:54
with "Web," and "virtual reality" with "Internet."
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"๊ฐ€์ƒ์„ธ๊ณ„"๋ฅผ "์ธํ„ฐ๋„ท"์œผ๋กœ ๋ฐ”๊พผ๋‹ค๋ฉด
06:59
You can find exactly the same articles
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์•„๋งˆ ๊ฑฐ์˜ ๋˜‘๊ฐ™์€ ๊ธฐ์‚ฌ๋“ค์„ ์ฐพ์„ ์ˆ˜ ์žˆ์„ ๊ฒ๋‹ˆ๋‹ค.
07:01
written about everything that people are observing.
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์‚ฌ๋žŒ๋“ค์ด ์ฃผ์‹œํ•œ ๊ฑฐ์˜ ๋ชจ๋“  ๊ฒƒ์— ๊ด€ํ•ด ๋ง์ด์ฃ .
07:05
To give you an idea of scale, Second Life is about 20,000 CPUs at this point.
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์—ฌ๋Ÿฌ๋ถ„๊ป˜ ๋Œ€๋žต์  ๊ทœ๋ชจ๋ฅผ ๋ง์”€๋“œ๋ฆฌ๋ฉด, SL๋Š” ํ˜„์žฌ 2๋งŒ ๋Œ€์˜ CPU ์ •๋„ ๋ฉ๋‹ˆ๋‹ค.
07:12
It's about 20,000 computers connected together
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2๋งŒ ๋Œ€์˜ ์ปดํ“จํ„ฐ๊ฐ€ ์„œ๋กœ ์—ฐ๊ฒฐ๋œ ๊ฒƒ์ธ๋ฐ
07:14
in three facilities in the United States right now,
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์ง€๊ธˆ ๋ฏธ๊ตญ์˜ 3๊ตฐ๋ฐ ์‹œ์„ค์— ์žˆ์Šต๋‹ˆ๋‹ค.
07:18
that are simulating this virtual space. And the virtual space itself --
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๊ฐ€์ƒ ๊ณต๊ฐ„์„ ์‹œ๋ฎฌ๋ ˆ์ดํŒ… ํ•˜๋ฉด์„œ ๋ง์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ฐ€์ƒ ๊ณต๊ฐ„ ๊ทธ ์ž์ฒด์—๋Š”--
07:22
there's about 250,000 people a day that are wandering around in there,
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ํ•˜๋ฃจ์— ์•ฝ 25๋งŒ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด ๊ทธ ์•ˆ์„ ๋Œ์•„๋‹ค๋‹ˆ๊ณ  ์žˆ๊ตฌ์š”.
07:26
so the kind of, active population is something like a smallish city.
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ์ž‘์€ ๋„์‹œ์˜ ํ™œ๋™์ธ๊ตฌ ์ˆ˜์ค€์ด์ฃ .
07:30
The space itself is about 10 times the size of San Francisco,
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๊ณต๊ฐ„ ์ž์ฒด๋Š” ์ƒŒํ”„๋ž€์‹œ์Šค์ฝ”์˜ 10๋ฐฐ ์ •๋„ ๋˜๊ณ ์š”,
07:34
and it's about as densely built out.
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๊ทธ๋ฆฌ๊ณ  ์กฐ๋ฐ€ํ•˜๊ฒŒ ๊ฐœ๋ฐœ๋˜๊ณ  ์žˆ์ฃ .
07:37
So it gives you an idea of scale. Now, it's expanding very rapidly --
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๋Œ€๋žต์  ๊ทœ๋ชจ๋ฅผ ์•Œ๋ ค๋“œ๋ ธ๋Š”๋ฐ, ์‚ฌ์‹ค ์ง€๊ธˆ๋„ ๋งค์šฐ ๋น ๋ฅด๊ฒŒ ํ™•์žฅ๋˜๊ณ  ์žˆ์ฃ .
07:40
about five percent a month or so right now, in terms of new servers being added.
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์ƒˆ๋กœ์šด ์„œ๋ฒ„๊ฐ€ ์ฆ์„ค๋˜๋Š” ๊ฑธ ๋ดค์„ ๋•Œ ๋Œ€๋žต ์›” 5% ์ •๋„์”ฉ ์ปค์ง€๊ณ  ์žˆ์ฃ .
07:44
And so of course, radically unlike the real world,
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๊ทธ๋ฆฌ๊ณ  ๋ฌผ๋ก  ๊ทผ๋ณธ์ ์œผ๋กœ ์‹ค์ œ ์„ธ๊ณ„์™€๋Š” ์ข€ ๋‹ค๋ฅด๊ฒŒ,
07:47
and like the Internet, the whole thing is expanding
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๋ฐ˜๋ฉด ์ธํ„ฐ๋„ท๊ณผ๋Š” ๋น„์Šทํ•˜๊ฒŒ ๋ง์ด์ฃ , ์ด ๋ชจ๋“  ๊ฒŒ
07:49
very, very quickly, and historically exponentially.
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๋งค์šฐ ๋นจ๋ฆฌ ๊ทธ๋ฆฌ๊ณ  ์œ ๋ž˜์—†์ด ๊ธฐํ•˜๊ธ‰์ˆ˜์ ์œผ๋กœ ๋Š˜์–ด๋‚˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
07:52
So that sort of space exploration thing is matched up here
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๊ทธ๋ž˜์„œ ์šฐ์ฃผ ์—ฌํ–‰ํ•˜๋Š” ๊ฒƒ๊ณผ ์ด ์•ˆ์— ์žˆ๋Š” ์ฝ˜ํ…์ธ ์˜ ์–‘์ด
07:55
by the amount of content that's in there,
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๋น„๊ต๋  ์ˆ˜ ์žˆ๊ฒ ์ฃ .
07:57
and I think that amount is critical.
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๊ทธ ์–‘์ด ์ค‘์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
07:59
It was critical with the virtual world
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๊ฐ€์ƒ ์„ธ๊ณ„๋ผ๋Š” ๊ฒƒ์ด ์ •๋ง๋กœ ๋ฌดํ•œํ•œ ๊ฐ€๋Šฅ์„ฑ์„ ๊ฐ€์ง„ ๊ณต๊ฐ„์ด
08:01
that it be this space of truly infinite possibility.
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๋œ๋‹ค๋Š” ๊ฒƒ์ด ๋งค์šฐ ์ค‘์š”ํ–ˆ์ฃ .
08:04
We're very sensitive to that as humans.
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์šฐ๋ฆฌ๋Š” ์ธ๊ฐ„์œผ๋กœ์„œ ๊ทธ ์ ์— ๋งค์šฐ ๋ฏผ๊ฐํ•ฉ๋‹ˆ๋‹ค.
08:06
You know, you know when you see it. You know when you can do anything in a space
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๋ณด์‹œ๋ฉด ์•„์‹œ๋‹ค์‹œํ”ผ์š”. ์–ด๋–ค ๊ณต๊ฐ„์—์„œ ๋ฌด์—‡์ด๋“  ํ•  ์ˆ˜ ์žˆ์„ ๋•Œ์™€
08:09
and you know when you can't.
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ํ•  ์ˆ˜ ์—†์„ ๋•Œ๋ฅผ ์—ฌ๋Ÿฌ๋ถ„์€ ์•Œ๊ณ  ์žˆ์ฃ .
08:11
Second Life today is this 20,000 machines,
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์˜ค๋Š˜๋‚ ์˜ SL๋Š” ์ด 2๋งŒ ๋Œ€์˜ ๊ธฐ๊ณ„,
08:13
and it's about 100 million or so user-created objects where, you know,
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ์šฉ์ž๋“ค์ด ๋งŒ๋“  ์•ฝ ์ผ์–ต์—ฌ๊ฐœ์˜ ์ฐฝ์กฐ๋ฌผ๋“ค,
08:17
an object would be something like this, possibly interactive.
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์ด๋Ÿฐ ๊ฒƒ์ด์ฃ , ์•„๋งˆ๋„ ์ƒํ˜ธ์ž‘์šฉ ํ•˜๋Š” ๊ฒƒ๋“ค ๋ง์ž…๋‹ˆ๋‹ค.
08:20
Tens of millions of them are thinking all the time;
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์ˆ˜์ฒœ๋งŒ ๊ฐœ๋‚˜ ๋˜๋Š” ๊ฒƒ๋“ค์ด ํ•ญ์ƒ ์ƒ๊ฐ์„ ํ•˜๊ณ  ์žˆ๋Š” ๊ฑฐ์ฃ .
08:22
they have code attached to them.
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๊ทธ ์•ˆ์— ์ฝ”๋“œ๊ฐ€ ๋“ค์–ด๊ฐ€ ์žˆ๊ฑฐ๋“ ์š”.
08:24
So it's a really large world already, in terms of the amount of stuff that's there
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๊ทธ๋ž˜์„œ ์•ˆ์— ์žˆ๋Š” ๊ฒƒ์˜ ์–‘์„ ๋†“๊ณ  ๋ณผ ๋•Œ ์ด๋ฏธ ์ด๊ฑด ์ •๋ง ํฐ ์„ธ์ƒ์ด์ฃ .
08:27
and that's very important.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฑด ๋งค์šฐ ์ค‘์š”ํ•œ ์ ์ž…๋‹ˆ๋‹ค.
08:29
If anybody plays, like, World of Warcraft,
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๋งŒ์•ฝ ๋ˆ„๊ฐ€.. ์˜ˆ๋ฅผ ๋“ค์–ด World of Warcraft (๊ฒŒ์ž„)๋ฅผ ํ•œ๋‹ค๊ณ  ํ•˜๋ฉด
08:31
World of Warcraft comes on, like, four DVDs.
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World of Warcraft๋Š” ์•„๋งˆ DVD ๋„ค ์žฅ ์ •๋„ ๋ ๊ฒ๋‹ˆ๋‹ค.
08:34
Second Life, by comparison, has about 100 terabytes
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๊ทธ์— ๋น„ํ•ด SL๋Š” 100ํ…Œ๋ผ๋ฐ”์ดํŠธ ์ •๋„์˜
08:38
of user-created data, making it about 25,000 times larger.
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์‚ฌ์šฉ์ž๊ฐ€ ๋งŒ๋“  ๋ฐ์ดํ„ฐ๊ฐ€ ์žˆ๊ณ , ์•ฝ 2๋งŒ 5์ฒœ๋ฐฐ ํฝ๋‹ˆ๋‹ค.
08:43
So again, like the Internet compared to AOL,
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๊ทธ๋ž˜์„œ ๋‹ค์‹œ ๋ง์”€๋“œ๋ฆฌ๋ฉด AOL๊ณผ ๋น„๊ตํ–ˆ์„ ๋•Œ ์ธํ„ฐ๋„ท์ฒ˜๋Ÿผ ๋ง์ด์ฃ ,
08:47
and the sort of chat rooms and content on AOL at the time,
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AOL์— ์žˆ๋Š” ๋Œ€ํ™”๋ฐฉ๋“ค์ด๋‚˜ ์ฝ˜ํ…์ธ  ๊ฐ™์€ ๊ฒƒ ์žˆ์ž–์•„์š”.
08:49
what's happening here is something very different,
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์—ฌ๊ธฐ์„œ ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š” ๊ฒƒ๋“ค์€ ์™„์ „ํžˆ ๋‹ค๋ฅธ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
08:51
because the sheer scale of what people can do
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์™œ๋ƒํ•˜๋ฉด ์‚ฌ๋žŒ๋“ค์ด ๋ญ๋“  ํ•  ์ˆ˜ ์žˆ๋Š” ์—„์ฒญ๋‚œ ๊ทœ๋ชจ,
08:54
when they're enabled to do anything they want is pretty amazing.
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์‚ฌ๋žŒ๋“ค์ด ๋ญ”๊ฐ€ ํ•˜๊ณ  ์‹ถ์€ ๊ฑธ ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•˜๋Š” ๊ทธ ๊ทœ๋ชจ๊ฐ€ ๊ต‰์žฅํžˆ ๋†€๋ผ์šด ๊ฒƒ์ด์ฃ .
08:58
The last big thought is that it is almost certainly true
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๊ทธ๋ฆฌ๊ณ , ๋งˆ์ง€๋ง‰์œผ๋กœ ์—„์ฒญ๋‚œ ์ƒ๊ฐ์€ ์ด๊ฑด๋ฐ์š”.
09:02
that whatever this is going to evolve into
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SL์ด ์–ด๋–ค ์‹์œผ๋กœ ๋ฐœ์ „ํ•ด ๋‚˜๊ฐ€๋“ ์ง€ ์›น ์ž์ฒด์˜ ์ „์ฒด ์‚ฌ์šฉ๋Ÿ‰๋ณด๋‹ค ๋”์šฑ
09:05
is going to be bigger in total usage than the Web itself.
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์ปค์งˆ ๊ฒƒ์ด ๊ธฐ์ • ์‚ฌ์‹ค์ด๋ผ๋Š” ๊ฒƒ์ด์ฃ .
09:09
And let me justify that with two statements.
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๊ทธ๋ฆฌ๊ณ  ์ œ๊ฐ€ ๋‘ ๊ฐ€์ง€๋กœ ๋ง์”€ ๋“œ๋ ค๋ณด์ฃ .
09:12
Generically, what we use the Web for is to organize, exchange,
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์ผ๋ฐ˜์ ์œผ๋กœ ์šฐ๋ฆฌ๊ฐ€ ์›น์„ ์‚ฌ์šฉํ•˜๋Š” ๊ฒƒ์€ ์ •๋ณด๋ฅผ ์กฐ์งํ•˜๊ณ , ๊ตํ™˜ํ•˜๊ณ ,
09:16
create and consume information.
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์ƒ์„ฑํ•˜๊ณ , ์†Œ๋น„ํ•˜๊ธฐ ์œ„ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:18
It's kind of like Irene talking about Google being data-driven.
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์ด๊ฑด ๋งˆ์น˜ Irene์ด ๊ตฌ๊ธ€์ด ๋ฐ์ดํ„ฐ๊ธฐ๋ฐ˜์ด๋ผ๊ณ  ๋งํ•˜๋Š” ๊ฒƒ๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค.
09:22
I'd say I kind of think about the world as being information.
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์ €๋Š” ์„ธ์ƒ์ด ์ •๋ณดํ™”๋˜๋Š” ๊ฑฐ๋ผ๊ณ  ๋ง์”€๋“œ๋ฆฌ๊ณ  ์‹ถ๊ตฐ์š”.
09:25
Everything that we interact with, all the experiences that we have,
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์šฐ๋ฆฌ๊ฐ€ ์ƒํ˜ธ์ž‘์šฉํ•˜๋Š” ๋ชจ๋“  ๊ฒƒ, ์šฐ๋ฆฌ๊ฐ€ ๊ฐ–๋Š” ๋ชจ๋“  ๊ฒฝํ—˜์ด
09:28
is kind of us flowing through a sea of information
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์ •๋ณด์˜ ๋ฐ”๋‹ค์†์— ํ˜๋Ÿฌ๋‹ค๋‹ˆ๊ณ 
09:30
and interacting with it in different ways.
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์—ฌ๋Ÿฌ ๋‹ค๋ฅธ ๋ฐฉ์‹์œผ๋กœ ์ƒํ˜ธ์ž‘์šฉํ•˜๋Š” ์šฐ๋ฆฌ๋“ค์ธ ๊ฒƒ์ด์ฃ .
09:33
The Web puts information in the form of text and images.
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์›น์€ ์ •๋ณด๋ฅผ ๋ฌธ์ž๋‚˜ ์ด๋ฏธ์ง€ ๊ฐ™์€ ํ˜•ํƒœ๋กœ ์˜ฌ๋ ค ๋†“์Šต๋‹ˆ๋‹ค.
09:39
The topology, the geography of the Web is text-to-text links for the most part.
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์›น์€ ๋Œ€๋ถ€๋ถ„ ๋ฌธ์ž ๋Œ€ ๋ฌธ์ž์˜ ๋งํฌ๋กœ ๊ตฌ์„ฑ๋˜์–ด ์žˆ์ฃ .
09:44
That's one way of organizing information,
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๊ทธ๊ฒƒ๋„ ์ •๋ณด๋ฅผ ์กฐ์งํ™” ํ•˜๋Š” ํ•œ ๋ฐฉ๋ฒ•์ด๊ฒ ์ฃ .
09:47
but there are two things about the way you access information in a virtual world
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ํ•˜์ง€๋งŒ ๊ฐ€์ƒ์„ธ๊ณ„์—์„œ๋Š” ์—ฌ๋Ÿฌ๋ถ„์ด ์ •๋ณด์— ์ ‘๊ทผํ•˜๋Š” ๋‘๊ฐ€์ง€ ๋ฐฉ๋ฒ•์ด ์žˆ์Šต๋‹ˆ๋‹ค.
09:52
that I think are the important ways that they're very different
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์ œ ์ƒ๊ฐ์—” ๋งค์šฐ ์ค‘์š”ํ•œ ๋ฐฉ์‹์ธ๋ฐ์š”. ์›น๊ณผ ๋งค์šฐ ๋‹ค๋ฅด๊ณ ,
09:55
and much better than what we've been able to do to date with the Web.
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๊ทธ๋ฆฌ๊ณ  ์›น์œผ๋กœ ํ• ์ˆ˜ ์žˆ์—ˆ๋˜ ๊ฒƒ ๋ณด๋‹ค ํ›จ์”ฌ ์ข‹์€ ๋ฐฉ๋ฒ•์ด์ฃ .
09:59
The first is that, as I said, the --
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์ฒซ๋ฒˆ์งธ๋Š”, ๋ง์”€๋“œ๋ ธ๋“ฏ์ด--
10:03
well, the first difference for virtual worlds is that
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๊ฐ€์ƒ์„ธ๊ณ„๊ฐ€ ๊ฐ€์ง„ ์ฒซ๋ฒˆ์งธ ๋‹ค๋ฅธ ์ ์€
10:06
information is presented to you in the virtual world
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๊ฐ€์ƒ์„ธ๊ณ„์—๋Š” ์ •๋ณด๊ฐ€ ํ‘œํ˜„๋˜๋Š” ๋ฐฉ์‹์€
10:09
using the most powerful iconic symbols
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๊ฐ€์žฅ ๊ฐ•๋ ฅํ•˜๋ฉด์„œ๋„ ๋„์ƒ์ ์ธ ์ƒ์ง•๋“ค์„ ์‚ฌ์šฉํ•œ๋‹ค๋Š” ๊ฒƒ์ด์ฃ .
10:13
that you can possibly use with human beings.
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์šฐ๋ฆฌ๊ฐ€ ๋‹ค๋ฅธ ์–ด๋–ค ์‚ฌ๋žŒ๋“ค๊ณผ๋„ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๊ทธ๋Ÿฐ ์ƒ์ง• ๋ง์ž…๋‹ˆ๋‹ค.
10:15
So for example, C-H-A-I-R is the English word for that,
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์˜ˆ๋ฅผ ๋“ค๋ฉด C-H-A-I-R๋ผ๋Š” ์˜๋‹จ์–ด๋Š” ์˜์ž๋ฅผ ๊ฐ€๋ฆฌํ‚ค๋Š” ๋ง์ด์ฃ .
10:20
but a picture of this is a universal symbol.
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ํ•˜์ง€๋งŒ ์ด๊ฑธ ์˜์ž ์‚ฌ์ง„์œผ๋กœ ๋ณด์—ฌ์ฃผ๋ฉด ๋งŒ๊ตญ ๊ณตํ†ต ์ƒ์ง•์ด๊ฒ ์ฃ .
10:25
Everybody knows what it means. There's no need to translate it.
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๋ชจ๋“  ์‚ฌ๋žŒ์ด ๋ฌด์Šจ ๋œป์ธ์ง€ ์••๋‹ˆ๋‹ค. ํ†ต์—ญํ•  ํ•„์š”๋„ ์—†์–ด์š”.
10:28
It's also more memorable if I show you that picture,
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์•„๋งˆ๋„ ํ›จ์”ฌ ๊ธฐ์–ต์—๋„ ์ž˜ ๋‚จ์„ ๊ฒ๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋งŒ์•ฝ ์˜์ž ์‚ฌ์ง„์„ ๋ณด์—ฌ์ฃผ๊ณ ,
10:31
and I show you C-H-A-I-R on a piece of paper.
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์ข…์ด์— ์“ฐ์—ฌ์ง„ C-H-A-I-R์ด๋ผ๋Š” ๊ธ€์ž๋ฅผ ์—ฌ๋Ÿฌ๋ถ„๊ป˜ ๋ณด์—ฌ์ฃผ๊ณ  ๋‚˜์„œ
10:33
You can do tests that show that you'll remember
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๋ฉฐ์น  ๋’ค์— ์—ฌ๋Ÿฌ๋ถ„์ด ๊ธฐ์–ตํ•˜๋Š”์ง€ ํ…Œ์ŠคํŠธํ•œ๋‹ค๋ฉด์š”,
10:36
that I was talking about a chair a couple of days later a lot better.
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์—ฌ๋Ÿฌ๋ถ„์€ ์•„๋งˆ ์ œ๊ฐ€ ์˜์ž์— ๋Œ€ํ•ด ์–˜๊ธฐํ–ˆ๋‹ค๋Š” ๊ฑธ ๊ธฐ์–ตํ•  ๊ฒ๋‹ˆ๋‹ค.
10:39
So when you organize information using the symbols of our memory,
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๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ ๊ธฐ์–ต ์†์˜ ์ƒ์ง•์„ ๊ฐ–๊ณ  ์ •๋ณด๋ฅผ ๊ตฌ์„ฑํ•œ๋‹ค๋ฉด,
10:43
using the most common symbols that we've been immersed in all our lives,
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์šฐ๋ฆฌ ์‚ถ์—์„œ ํ•ญ์ƒ ์ ‘ํ•˜๋Š” ํ”ํ•œ ์ƒ์ง•์œผ๋กœ ์ •๋ณด๋ฅผ ์กฐ์งํ•œ๋‹ค๋ฉด ๋ง์ด์ฃ ,
10:47
you maximally both excite, stimulate,
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์—ฌ๋Ÿฌ๋ถ„์€ ์ตœ๊ณ ๋กœ ์‹ ๋‚˜๊ณ  ํ™œ๊ธฐ์ฐจ๊ฒŒ
10:51
are able to remember, transfer and manipulate data.
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๋ฐ์ดํ„ฐ๋ฅผ ๊ธฐ์–ตํ•˜๊ณ  ์ „๋‹ฌํ•˜๊ณ  ๋‹ค๋ฃฐ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:53
And so virtual worlds are the best way
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๊ทธ๋ž˜์„œ ๊ฐ€์ƒ ์„ธ๊ณ„๋Š” ์ตœ๊ณ ์˜ ๋ฐฉ๋ฒ•์ด์ฃ .
10:57
for us to essentially organize and experience information.
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์šฐ๋ฆฌ๊ฐ€ ์ •๋ณด๋ฅผ ์กฐ์งํ•˜๊ณ  ๊ฒฝํ—˜ํ•˜๋Š” ๋ฐ ์žˆ์–ด์„œ ๋ง์ž…๋‹ˆ๋‹ค.
11:01
And I think that's something that people have talked about for 20 years --
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๊ทธ๊ฒŒ ์‚ฌ๋žŒ๋“ค์ด 20 ์—ฌ๋…„๊ฐ„ ๋งํ•ด์˜จ ๊ฒƒ,
11:04
you know, that 3D, that lifelike environments
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ, ์‹ค์ œ๊ฐ™์€ ํ™˜๊ฒฝ์˜ 3D ๊ฐ™์€ ๊ฒƒ์ด
11:08
are really important in some magical way to us.
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์šฐ๋ฆฌ์—๊ฒŒ ๋งคํ˜น์ ์ธ ๋ฐฉ์‹์œผ๋กœ ์ค‘์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
11:10
But the second thing -- and I think this one is less obvious --
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ํ•˜์ง€๋งŒ ๋‘๋ฒˆ์งธ๋Š”์š” -- ์ด๊ฑด ํ™• ๋“œ๋Ÿฌ๋‚˜์ง„ ์•Š์ง€๋งŒ์š” --
11:14
is that the experience of creating, consuming, exploring that information
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์ •๋ณด๋ฅผ ๋งŒ๋“ค๊ณ , ์†Œ๋น„ํ•˜๊ณ , ์‚ดํŽด๋ณด๋Š” ๊ฒฝํ—˜๋“ค์€
11:22
is in the virtual world implicitly and inherently social.
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๊ฐ€์ƒ์„ธ๊ณ„์—์„œ๋Š” ์ž ์žฌ์ ์œผ๋กœ/๋‚ด์žฌ์ ์œผ๋กœ ์‚ฌ๊ต์ ์ธ ๋ฐฉ์‹์ž…๋‹ˆ๋‹ค.
11:27
You are always there with other people.
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์—ฌ๋Ÿฌ๋ถ„์€ ๊ทธ ๊ณณ(SL)์— ํ•ญ์ƒ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค๊ณผ ํ•จ๊ป˜ ์žˆ๊ฑฐ๋“ ์š”.
11:30
And we as humans are social creatures and must, or are aided by,
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋“ค์€ ์‚ฌํšŒ์  ์กด์žฌ์ด๊ธฐ๋„ ํ•˜๊ณ , ๋„์›€๋„ ๋ฐ›๊ณ ,
11:36
or enjoy more, the consumption of information in the presence of others.
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์ •๋ณด ์†Œ๋น„์— ์žˆ์–ด์„œ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๊ณผ ํ•จ๊ป˜ ํ•  ๋•Œ ๋” ์ฆ๊ธฐ๊ฒŒ ๋˜์ฃ .
11:41
It's essential to us. You can't escape it.
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์šฐ๋ฆฌ์—๊ฒŒ ๋ณธ์งˆ์ ์ธ ๋ถ€๋ถ„์ด๋ผ ๋ฒ—์–ด๋‚  ์ˆ˜ ์—†๋Š” ๊ฑฐ์ฃ .
11:44
When you're on Amazon.com and you're looking for digital cameras or whatever,
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์—ฌ๋Ÿฌ๋ถ„์ด Amazon ์‚ฌ์ดํŠธ์—์„œ ๋””์ง€ํ„ธ ์นด๋ฉ”๋ผ ๊ฐ™์€ ๊ฒƒ์„ ์ฐพ์„ ๋•Œ
11:49
you're on there right now, when you're on the site, with like 5,000 other people,
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์—ฌ๋Ÿฌ๋ถ„์€ ๊ทธ ์‚ฌ์ดํŠธ์— ๋‹ค๋ฅธ ํ•œ 5์ฒœ ๋ช…๊ณผ ํ•จ๊ป˜ ์žˆ๋Š” ๊ฒƒ์ด์ฃ .
11:55
but you can't talk to them.
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ํ•˜์ง€๋งŒ ๊ทธ๋“ค๊ณผ ์–˜๊ธฐํ•  ์ˆœ ์—†์–ด์š”.
11:57
You can't just turn to the people that are browsing digital cameras
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๋””์ง€ํƒˆ ์นด๋ฉ”๋ผ๋ฅผ ๊ฐ™์€ ํŽ˜์ด์ง€์—์„œ ๋ณด๊ณ  ์žˆ๋Š” ์‚ฌ๋žŒํ•œํ…Œ ๋ฌผ์–ด๋ณผ ์ˆ˜ ์—†์ฃ .
12:01
on the same page as you, and ask them,
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๊ฐ™์€ ์‚ฌ์ดํŠธ์— ์žˆ๋Š” ์‚ฌ๋žŒํ•œํ…Œ,
12:04
"Hey, have you seen one of these before? Because I'm thinking about buying it."
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"์ € ์ด๊ฑฐ ์‚ฌ๊ณ  ์‹ถ์€๋ฐ ์˜ˆ์ „์— ์ด ๋ฌผ๊ฑด ๋ณด์‹  ์  ์žˆ์œผ์„ธ์š”?" ๋ผ๊ณ  ๋ฌผ์„ ์ˆ˜ ์—†์ฃ .
12:07
That experience of like, shopping together, just as a simple example,
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๊ฐ„๋‹จํ•œ ์˜ˆ์ง€๋งŒ, ๊ฐ™์ด ์‡ผํ•‘ํ•˜๋Š” ๊ฒƒ ๊ฐ™์€ ๊ทธ๋Ÿฐ ๊ฒฝํ—˜์ด
12:11
is an example of how as social creatures
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์šฐ๋ฆฌ๊ฐ€ ์‚ฌํšŒ์  ์กด์žฌ๋กœ์„œ ๊ทธ๋Ÿฐ ์‹์œผ๋กœ
12:13
we want to experience information in that way.
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ํ•จ๊ป˜ ์ •๋ณด๋ฅผ ๊ฒฝํ—˜ํ•˜๊ณ  ์‹ถ์–ดํ•œ๋‹ค๋Š” ๊ฑธ ๋ณด์—ฌ์ฃผ๋Š” ์˜ˆ์ฃ .
12:15
So that second point, that we inherently experience information together
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๊ทธ๋ž˜์„œ ๋‘๋ฒˆ์งธ ํฌ์ธํŠธ๋Š”์š”, ์šฐ๋ฆฌ๊ฐ€ ๋‚ด์žฌ์ ์œผ๋กœ ์ •๋ณด๋ฅผ ํ•จ๊ป˜ ๊ฒฝํ—˜ํ•˜๊ฑฐ๋‚˜
12:21
or want to experience it together,
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ํ˜น์€ ํ•จ๊ป˜ ๊ฒฝํ—˜ํ•˜๊ธฐ๋ฅผ ์›ํ•œ๋‹ค๋Š” ๊ฑด๋ฐ์š”.
12:23
is critical to essentially, kind of,
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๊ทธ๊ฒŒ ๋ฐ”๋กœ ๋ณธ์งˆ์ ์œผ๋กœ ์ค‘์š”ํ•œ ๊ฒ๋‹ˆ๋‹ค.
12:26
this trend of where we're going to use technology to connect us.
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์„œ๋กœ๋ฅผ ์—ฐ๊ฒฐ์‹œํ‚ค๊ธฐ๋Š” ๊ธฐ์ˆ ์„ ์‚ฌ์šฉํ•˜๋Š” ๊ทธ ํŠธ๋ Œ๋“œ์— ์žˆ์–ด์„œ ๋ง์ด์ฃ .
12:31
And so I think, again, that it's likely that in the next decade or so
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๊ทธ๋ž˜์„œ ์ œ ์ƒ๊ฐ์—” ์•ž์œผ๋กœ ์•ฝ ์‹ญ ๋…„ ๋™์•ˆ
12:36
these virtual worlds are going to be the most common way as human beings
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์ด๋Ÿฐ ๊ฐ€์ƒ์„ธ๊ณ„๊ฐ€ ๊ฐ€์žฅ ๋ณดํŽธ์ ์ธ ๋ฐฉ์‹์ด ๋  ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค
12:41
that we kind of use the electronics of the Internet, if you will,
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์‚ฌ๋žŒ๋“ค์ด ์ธํ„ฐ๋„ท์„ ์‚ฌ์šฉํ•˜๋Š”๋ฐ ์žˆ์–ด์„œ ๋ง์ด์ฃ .
12:46
to be together, to consume information.
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์šฐ๋ฆฌ๊ฐ€ ํ•จ๊ป˜ํ•˜๊ณ , ์ •๋ณด๋ฅผ ์†Œ๋น„ํ•˜๊ธฐ ์œ„ํ•ด ๋ง์ž…๋‹ˆ๋‹ค.
12:50
You know, mapping in India -- that's such a great example.
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์ธ๋„์—์„œ ์ง€๋„๋ฅผ ์ œ์ž‘ํ•œ๋‹ค๊ณ  ํ•˜๋ฉด -- ์ข‹์€ ์˜ˆ์ธ๋ฐ์š”.
12:52
Maybe the solution there involves talking to other people in real time.
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์•„๋งˆ๋„ ์ข‹์€ ๋ฐฉ์‹์€ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค๊ณผ ์‹ค์‹œ๊ฐ„์œผ๋กœ ์–˜๊ธฐํ•˜๊ณ 
12:57
Asking for advice, rather than any possible way
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์กฐ์–ธ์„ ๊ตฌํ•˜๊ณ  ํ•˜๋Š” ๊ฒƒ์ด๊ฒ ์ฃ .
13:02
that you could just statically organize a map.
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๊ทธ๋ƒฅ ํ†ต๊ณ„์ ์œผ๋กœ ์ง€๋„๋ฅผ ์ œ์ž‘ํ•˜๋Š” ๊ฒƒ๊ณผ ๋‹ฌ๋ฆฌ ๋ง์ด์ฃ .
13:06
So I think that's another big point.
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๊ทธ๋ž˜์„œ ์ €๋Š” ๊ทธ๊ฒŒ ๋˜ ๋‹ค๋ฅธ ์ค‘์š”ํ•œ ์ ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
13:08
I think that wherever this is all going,
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์ด๋Ÿฐ ๊ฒƒ์ด ์–ด๋””๋กœ ํ˜๋Ÿฌ๊ฐ€๋“ ์ง€
13:10
whether it's Second Life or its descendants, or something broader
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SL์ด๋“  ๊ทธ ํ›„์†์ž‘์ด๋“  ๋˜๋Š” ๊ด‘๋ฒ”์œ„ํ•˜๊ฒŒ
13:15
that happens all around the world at a lot of different points --
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๋‹ค๋ฅธ ๋ฐฉ์‹์œผ๋กœ ์ „์„ธ๊ณ„์ ์œผ๋กœ ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š” ๋ฌด์–ธ๊ฐ€๋“  --
13:18
this is what we're going to see the Internet used for,
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์ด๊ฑด ์ธํ„ฐ๋„ท์ด ์–ด๋–ป๊ฒŒ ์‚ฌ์šฉ๋  ๊ฒƒ์ธ์ง€ ๋ณด๊ฒŒ ๋˜๋Š” ๊ฒƒ์ด๊ณ 
13:21
and total traffic and total unique users is going to invert,
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์ „์ฒด์ ์ธ ์ •๋ณด ์ทจ๊ธ‰๋Ÿ‰๊ณผ ๋Œ€๋ถ€๋ถ„์˜ ์‚ฌ์šฉ์ž๋“ค์ด ์ „๋„๋˜๋Š” ๊ฒƒ์ด๊ณ ,
13:25
so that the Web and its bibliographic set of text and graphical information
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๊ทธ๋ž˜์„œ ์›น๊ณผ ๊ทธ ํ…์ŠคํŠธ์™€ ๊ทธ๋ž˜ํ”ฝ ์ •๋ณด์˜ ์ง‘ํ•ฉ์€
13:30
is going to become a tool or a part of that consumption pattern,
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๊ทธ๋Ÿฐ ์†Œ๋น„ ํŒจํ„ด์˜ ๋„๊ตฌ๋‚˜ ์ผ๋ถ€๊ฐ€ ๋ ๊ฒ๋‹ˆ๋‹ค.
13:33
but the pattern itself is going to happen mostly in this type of an environment.
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ํ•˜์ง€๋งŒ ๊ทธ ํŒจํ„ด ์ž์ฒด๋Š” ์ด๋Ÿฐ ํ˜•ํƒœ์˜ ํ™˜๊ฒฝ์—์„œ ์ผ์–ด๋‚˜๊ฒŒ ๋ ๊ฒ๋‹ˆ๋‹ค.
13:37
Big idea, but I think highly defensible.
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๊ตฌ์ƒ์ด๊ฒ ์ง€๋งŒ, ์ œ ์ƒ๊ฐ์—๋Š” ๋งค์šฐ ๊ฐ€๋Šฅ์„ฑ์žˆ์ฃ .
13:41
So let me stop there and bring John back,
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์ž, ์ „ ์—ฌ๊ธฐ์„œ ์ด๋งŒ ํ•˜๊ณ ์š”. John์„ ๋‹ค์‹œ ๋ถˆ๋Ÿฌ๋ณด์ฃ .
13:44
and maybe we can just have a longer conversation.
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๊ทธ๋ฆฌ๊ณ  ๋Œ€ํ™”๋ฅผ ๋” ๋‚˜๋ˆ ๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.
13:47
Thank you. John. That's great.
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๊ณ ๋ง™์Šต๋‹ˆ๋‹ค. (John) ๋ฉ‹์กŒ์–ด์š”.
13:49
(Applause)
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(๋ฐ•์ˆ˜)
13:54
John Hockenberry: Why is the creation, the impulse to create Second Life,
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John Hockenberry(JH): ์™œ SL๋ฅผ ๋งŒ๋“  ๊ณ„๊ธฐ๊ฐ€,
13:58
not a utopian impulse?
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์œ ํ† ํ”ผ์•„์ ์ธ ๊ณ„๊ธฐ๊ฐ€ ์•„๋‹ˆ์—ˆ์ฃ ?
14:01
Like for example, in the 19th century,
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์˜ˆ๋ฅผ ๋“ค์–ด, 19์„ธ๊ธฐ์—
14:03
any number of works of literature that imagined alternative worlds
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๋ฌธํ•™ ์†์— ๋‚˜ํƒ€๋‚œ ๋Œ€์•ˆ์ ์ธ ์„ธ์ƒ์€
14:07
were explicitly utopian.
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๋ช…๋ฐฑํ•˜๊ฒŒ ์œ ํ† ํ”ผ์•„์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
14:09
Philip Rosedale: I think that's great. That's such a deep question. Yeah.
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Philip Rosedale(PR): ๋ฉ‹์ง€๊ตฐ์š”. ์‹ฌ์˜คํ•œ ์งˆ๋ฌธ์ธ๋ฐ์š”.
14:13
Is a virtual world likely to be a utopia, would be one way I'd say it.
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๊ฐ€์ƒ์„ธ๊ณ„๊ฐ€ ์œ ํ† ํ”ผ์•„์ฒ˜๋Ÿผ ๋  ์ˆ˜ ์žˆ๋ƒ๋Š” ๊ฑด๋ฐ์š”. ์–ด๋–ค ๋ฉด์—์„œ๋Š”์š”.
14:18
The answer is no, and I think the reason why is because
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์ œ ๋‹ต์€ ์•„๋‹ˆ๋ผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ œ ์ƒ๊ฐ์— ๊ทธ ์ด์œ ๋Š”,
14:22
the Web itself as a good example is profoundly bottoms-up.
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์›น ์ž์ฒด๊ฐ€ ์ข‹์€ ์˜ˆ๊ฐ€ ๋˜๋Š”๋ฐ ์™„์ „ํžˆ ์ƒํ–ฅ์‹ ๋ฐœ์ƒ์ด๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
14:25
That idea of infinite possibility, that magic of anything can happen,
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๋ฌดํ•œํ•œ ๊ฐ€๋Šฅ์„ฑ์˜ ๋ฐœ์ƒ์ด๋ž€, ๋งˆ์ˆ ์ฒ˜๋Ÿผ ๋ญ๋“  ์ƒ๊ธด๋‹ค๋Š” ๊ทธ๋Ÿฐ ๊ฒƒ์€,
14:30
only happens in an environment
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์˜ค์ง ์ด๋Ÿฐ ํ™˜๊ฒฝ์—์„œ๋งŒ ๊ฐ€๋Šฅํ•˜์ฃ .
14:32
where you really know that there's a fundamental freedom
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๋‹น์‹ ์ด ๊ทผ๋ณธ์ ์ธ ์ž์œ ๊ฐ€ ์žˆ๋‹ค๋Š” ๊ฑธ ์ธ์‹ํ•˜๋Š” ๊ทธ๋Ÿฐ ํ™˜๊ฒฝ๋ง์ด์ฃ .
14:35
at the level of the individual actor, at the level of the Lego blocks,
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๊ฐœ์ธ์  ์ฐจ์›์—์„œ๋“ , ๋ ˆ๊ณ  ๋ธ”๋Ÿญ ์ฐจ์›์—์„œ๋“  ๋ง์ž…๋‹ˆ๋‹ค.
14:39
if you will, that make up the virtual world.
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๋งŒ์•ฝ ๋‹น์‹ ์ด ๊ทธ๊ฑธ ์•ˆ๋‹ค๋ฉด ๋ง์ด์ฃ , ๊ทธ๊ฒŒ ๊ฐ€์ƒ์„ธ๊ณ„๋ฅผ ๊ตฌ์„ฑํ•˜๋Š” ๊ฒƒ์ด์ฃ .
14:41
You have to have that level of freedom, and so I'm often asked that,
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๊ทธ๋Ÿฐ ์ •๋„์˜ ์ž์œ ๊ฐ€ ์žˆ์–ด์•ผ๋งŒ ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ฐ€๋” ์งˆ๋ฌธ ๋ฐ›๋Š”๋ฐ
14:44
you know, is there a, kind of, utopian or,
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์œ ํ† ํ”ผ์•„ ๊ฐ™์€ ๊ทธ๋Ÿฐ, ํ˜น์€,
14:46
is there a utopian tendency to Second Life and things like it,
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์œ ํ† ํ”ผ์•„์ ์ธ ์„ฑํ–ฅ์ด๋‚˜ ๊ทธ๋Ÿฐ ๊ฒƒ๋“ค์ด SL์— ์žˆ๋Š”์ง€,
14:49
that you would create a world that has a grand scheme to it?
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์–ด๋–ค ์ปค๋‹ค๋ž€ ์˜๋„๋ฅผ ๊ฐ€์ง„ ๊ทธ๋Ÿฐ ์„ธ์ƒ์„ ๋งŒ๋“ค์—ˆ๋Š”๊ฐ€ ํ•˜๋Š๋ƒ๋Š” ๊ฒƒ์ด์ฃ 
14:52
Those top-down schemes are alienating to just about everybody,
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๊ทธ๋Ÿฐ ํ•˜ํ–ฅ์‹ ๊ณ„ํš์€ ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์„ ์„œ๋กœ ๋ฉ€์–ด์ง€๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
14:56
even if you mean well when you build them.
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์•„๋ฌด๋ฆฌ ์ข‹์€ ์˜๋„์˜€๋‹ค๊ณ  ํ•ด๋„์š”.
14:59
And what's more, human society, when it's controlled,
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๋”์šฑ์ด ์ธ๊ฐ„ ์‚ฌํšŒ๋Š”, ํ†ต์ œ๋˜์–ด ์งˆ ๋•Œ๋‚˜,
15:03
when you set out a grand scheme of rules,
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์œผ๋ฆฌ์œผ๋ฆฌํ•œ ๊ทœ์น™ ์ฒด๊ณ„๋ฅผ ๊ทœ์ •์ง€์–ด ๋†“์„ ๋•Œ,
15:05
a new way of people interacting, or a new way of laying out a city, or whatever,
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์‚ฌ๋žŒ๋“ค์ด ์ƒํ˜ธ์ž‘์šฉํ•˜๋Š” ์ƒˆ๋กœ์šด ๋ฐฉ์‹, ํ˜น์€ ๋„์‹œ๋ฅผ ์„ธ์šฐ๋Š” ์ƒˆ๋กœ์šด ๋ฐฉ์‹์ด๋“  ๋ญ๋“ ,
15:09
that stuff historically has never scaled much beyond,
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๊ทธ๋Ÿฐ ๊ฒƒ๋“ค์€ ์—ญ์‚ฌ์ ์œผ๋กœ ๊ทธ ์ด์ƒ์„ ๋ชป ๋ฒ—์–ด๋‚ฌ์ฃ .
15:12
you know -- I always laughingly say -- the Mall of America, you know,
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-- ์ œ๊ฐ€ ์šฐ์Šค๊ฐœ ์†Œ๋ฆฌ๋กœ ํ•ญ์ƒ ํ•˜๋Š”๋ฐ -- Mall of America ๋ผ๊ณ ์š” (๋ฏธ๋„ค์†Œํƒ€์ฃผ์— ์œ„์น˜ํ•œ ์‡ผํ•‘๋ชฐ)
15:15
which is like, the largest piece of centrally designed architecture
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๊ทธ ๊ฑด๋ฌผ์ด ์ค‘์•™์ง‘์ค‘ํ˜•์œผ๋กœ ์„ค๊ณ„๋œ ๊ฑด์ถ•์˜ ๊ฐ€์žฅ ํฐ ๊ฑด๋ฌผ์ผ ๊ฑฐ๋ผ๊ณ ์š”.
15:18
that, you know, has been built.
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์ง€๊ธˆ๊นŒ์ง€ ๋งŒ๋“ค์–ด์ง„ ๊ฒƒ ์ค‘ ๋ง์ด์ฃ .
15:20
JH: The Kremlin was pretty big.
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JH: ํฌ๋ ˆ๋ฏˆ๋ฆฐ๊ถ๋„ ๊ฝค ์ปธ๋Š”๋ฐ์š”.
15:22
PR: The Kremlin, yeah. That's true. The whole complex.
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PR: ํฌ๋ ˆ๋ฌผ๋ฆฐ๊ถ์ด์š”. ๋„ค ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค. ๋ณตํ•ฉ ๋‹จ์ง€์ฃ .
15:25
JH: Give me a story of a tool you created at the beginning
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JH: ์–˜๊ธฐ ์ข€ ํ•ด์ฃผ์‹œ์ฃ . SL์ดˆ๊ธฐ์— ๋‹น์‹ ์ด ๋งŒ๋“  ๋„๊ตฌ ์ค‘์—์„œ
15:29
in Second Life that you were pretty sure people would want to use
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์‚ฌ๋žŒ๋“ค์ด ์ •๋ง ์“ฐ๊ณ  ์‹ถ์–ดํ•  ๊ฒƒ์ด๋‹ค๋ผ๊ณ  ์ƒ๊ฐํ•œ ๊ฒƒ๋“ค ๋ง์ž…๋‹ˆ๋‹ค.
15:32
in the creation of their avatars or in communicating
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์•„๋ฐ”ํƒ€๋ฅผ ๋งŒ๋“ค ๋•Œ๋‚˜, ์˜์‚ฌ์†Œํ†ต์„ ํ•  ๋•Œ๋‚˜ ์“ฐ๋Š” ๊ฒƒ๋“ค ๋ง์ด์ฃ .
15:35
that people actually in practice said, no, I'm not interested in that at all,
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๋˜๋Š” ์‹ค์ œ๋กœ ์‚ฌ๋žŒ๋“ค์ด "๋ณ„๋กœ ๊ด€์‹ฌ ์—†๋‹ค"๊ณ  ํ•œ ๊ฒƒ๋“ค,
15:39
and name something that you didn't come up with
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๊ทธ๋ฆฌ๊ณ  ๋‹น์‹ ์€ ๋ฏธ์ฒ˜ ์ƒ๊ฐํ•˜์ง€ ๋ชป ํ–ˆ๋Š”๋ฐ
15:44
that almost immediately people began to demand.
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์‚ฌ๋žŒ๋“ค์ด ์š”๊ตฌํ•˜๊ธฐ ์‹œ์ž‘ํ•œ ๊ฒƒ๋“ค์— ๋Œ€ํ•ด์„œ ๋ง์”€ํ•ด์ฃผ์‹œ์ฃ .
15:47
PR: I'm sure I can think of multiple examples of both of those.
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PR: ์•„๋งˆ๋„ ๋งŽ์€ ์˜ˆ๋ฅผ ์ƒ๊ฐํ•ด ๋‚ผ ์ˆ˜ ์žˆ์„ ๊ฒƒ ๊ฐ™๋„ค์š”.
15:50
One of my favorites. I had this feature that I built into Second Life --
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์ œ๊ฐ€ ์ข‹์•„ํ•˜๋Š” ๊ฒƒ ์ค‘ ํ•˜๋‚œ๋ฐ์š”, SL์— ๋งŒ๋“ค์–ด ๋„ฃ์€ ์–ด๋–ค ๊ธฐ๋Šฅ์ด ์žˆ์—ˆ๋Š”๋ฐ
15:53
I was really passionate about it.
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์ €๋Š” ์ •๋ง ๊ฑฐ๊ธฐ์— ์—ด์ •์ ์ด์—ˆ์ฃ .
15:55
It was an ability to kind of walk up close to somebody
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๊ทธ๊ฒŒ ๋ญ๋ƒ๋ฉด, ๋‹ค๋ฅธ ์‚ฌ๋žŒํ•œํ…Œ ๊ฐ€๊นŒ์ด ๊ฑธ์–ด๊ฐ€์„œ
15:58
and have a more private conversation,
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์ข€ ๋” ๊ฐœ์ธ์ ์ธ ๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆŒ ์ˆ˜ ์žˆ๋Š” ๊ทธ๋Ÿฐ ๊ธฐ๋Šฅ์ด์—ˆ์ฃ .
16:00
but it wasn't instant messaging because you had to sort of befriend somebody.
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ํ•˜์ง€๋งŒ ๊ทธ๊ฑด ์ธ์Šคํ„ดํŠธ ๋ฉ”์‹œ์ง€๋Š” ์•„๋‹ˆ์—ˆ๊ณ ์š”. ๊ทธ๋Ÿฌ๋ ค๋ฉด ์นœ๊ตฌ๋กœ ๋“ฑ๋กํ•ด์•ผ ํ•˜๊ฑฐ๋“ ์š”.
16:03
It was just this idea that you could kind of have a private chat.
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์ด๊ฑด ๊ทธ๋ƒฅ ๊ฐœ์ธ์ ์ธ ๋Œ€ํ™”๋ฅผ ํ•  ์ˆ˜๊ฒŒ ํ•ด๋ณด์ž, ๊ทธ๋Ÿฐ ๋ฐœ์ƒ์ด์—ˆ์ฃ .
16:06
I just remember it was one of those examples of data-driven design.
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์ œ ๊ธฐ์–ต์— ์ด๊ฑด ๋ฐ์ดํ„ฐ ๊ธฐ๋ฐ˜ ์„ค๊ณ„์˜ ์‹ค๋ก€ ์ค‘์— ํ•˜๋‚˜์˜€์Šต๋‹ˆ๋‹ค.
16:09
I thought it was such a good idea from my perspective,
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์ œ๊ฐ€ ๋ณด๊ธฐ์—” ์ด๊ฑด ์ •๋ง ์ข‹์€ ์•„์ด๋””์–ด์˜€์ฃ .
16:11
and it was just absolutely never used, and we ultimately --
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๊ทธ๋Ÿฐ๋ฐ ๊ทธ ๊ธฐ๋Šฅ์€ ํ•œ ๋ฒˆ๋„ ์‚ฌ์šฉ๋˜์ง€ ์•Š์•˜๊ณ  ์šฐ๋ฆฌ๋Š” ๊ฒฐ๊ตญ--
16:14
I think we've now turned it off, if I remember.
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์ง€๊ธˆ์€ ๊ทธ ๊ธฐ๋Šฅ์„ ์ œ๊ฑฐํ•œ ๊ฑธ๋กœ ๊ธฐ์–ตํ•ฉ๋‹ˆ๋‹ค.
16:16
We finally gave up, took it out of the code.
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๊ฒฐ๊ตญ ํฌ๊ธฐํ•˜๊ณ  ์ฝ”๋“œ์—์„œ ์ œ๊ฑฐํ•ด ๋ฒ„๋ ธ์ฃ .
16:19
But more generally, you know, one other example I think about this,
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์ข€ ๋” ์ผ๋ฐ˜์ ์œผ๋กœ, ์Œ... ๋‹ค๋ฅธ ์˜ˆ๊ฐ€ ์žˆ๋Š”๋ฐ์š”,
16:23
which is great relative to the utopian idea.
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์œ ํ† ํ”ผ์•„์ ์ธ ์•„์ด๋””์–ด์™€ ๋ฐ€์ ‘ํ•˜๊ฒŒ ๊ด€๋ จ๋œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
16:26
Second Life originally had 16 simulators. It now has 20,000.
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SL์€ ์›๋ž˜ 16๊ฐœ์˜ ์‹œ๋ฎฌ๋ ˆ์ดํ„ฐ๊ฐ€ ์žˆ์—ˆ์ฃ . ์ง€๊ธˆ์€ 2๋งŒ ๊ฐœ๊ณ ์š”.
16:31
So when it only had 16,
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์–ด์จŒ๋“ , 16๊ฐœ๊ฐ€ ์žˆ๋˜ ์‹œ์ ˆ์—
16:33
it was only about as big as this college campus.
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๊ทธ ๊ทœ๋ชจ๋Š” ๋Œ€ํ•™ ์บ ํผ์Šค ์ •๋„ ๋งŒํ•œ ํฌ๊ธฐ์˜€์Šต๋‹ˆ๋‹ค.
16:36
And we had -- we zoned it, you know: we put a nightclub,
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์šฐ๋ฆฌ๋Š” ๊ตฌ์—ญ์„ ๋‚˜๋ˆ„์—ˆ์ฃ . ์Œ... ๋‚˜์ดํŠธํด๋Ÿฝ๋„ ์„ธ์šฐ๊ณ ,
16:40
we put a disco where you could dance,
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์‚ฌ๋žŒ๋“ค์ด ์ถค ์ถœ ์ˆ˜ ์žˆ๊ฒŒ ๋””์Šค์ฝ”๋„ ์„ค์น˜ํ•˜๊ณ 
16:42
and then we had a place where you could fight with guns if you wanted to,
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๋งŒ์•ฝ ์›ํ•œ๋‹ค๋ฉด ์ด ๋“ค๊ณ  ์‹ธ์šธ ์ˆ˜ ์žˆ๋Š” ๊ณณ๋„ ๋งŒ๋“ค์—ˆ์ฃ .
16:46
and we had another place that was like a boardwalk, kind of a Coney Island.
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๊ทธ๋ฆฌ๊ณ  ์ฝ”๋‹ˆ์•„์ผ๋žœ๋“œ์— ์žˆ๋Š” ๊ฒƒ ๊ฐ™์€ ํŒ์ž๊ธธ๋„ ๋†“์•˜๊ณ ์š”.
16:50
And we laid out the zoning, but of course,
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๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๋Š” ๊ตฌ์—ญ์„ ์ •ํ•ด๋†จ์ฃ . ํ•˜์ง€๋งŒ ๋ฌผ๋ก ,
16:53
people could build all around it however they wanted to.
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์‚ฌ๋žŒ๋“ค์€ ์ž๊ธฐ๋“ค์ด ์›ํ•˜๋Š” ์–ด๋–ค ์‹์œผ๋กœ๋“  ์•„๋ฌด๋ฐ๋‚˜ ๋งŒ๋“ค ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
16:56
And what was so amazing right from the start was that the idea
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๊ทธ๋ฆฌ๊ณ  ๋†€๋ผ์šด ๊ฒƒ์€ ์‹œ์ž‘ํ•˜์ž๋งˆ์ž ์šฐ๋ฆฌ๊ฐ€ ์ •ํ•ด ๋†“์€
17:00
that we had put out in the zoning concept, basically,
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๊ธฐ๋ณธ์ ์œผ๋กœ, ๊ตฌ์—ญ ๊ฐ™์€ ๋ฐœ์ƒ์€
17:04
was instantly and thoroughly ignored,
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์™„์ „ํ•˜๊ฒŒ ์ฆ‰๊ฐ์ ์œผ๋กœ ๋ฌด์‹œ๋˜์—ˆ๊ณ ์š”,
17:06
and like, two months into the whole thing,
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๋‘ ๋‹ฌ ์ •๋„ ์ง€๋‚ฌ์„ ๋•Œ
17:09
-- which is really a small amount of time, even in Second Life time --
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--SL์‹œ๊ฐ„์œผ๋กœ ์น˜๋”๋ผ๋„ ์ •๋ง ์งง์€ ์‹œ๊ฐ„์ด์ฃ --
17:12
I remember the users, the people who were then using Second Life,
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์ œ ๊ธฐ์–ต์— SL๋ฅผ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค์ด ์™€์„œ๋Š”
17:16
the residents came to me and said, we want to buy the disco --
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๋””์Šค์ฝ”๋ฅผ ์‚ฌ๊ณ  ์‹ถ๋‹ค๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
17:20
because I had built it -- we want to buy that land and raze it
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--์™œ๋ƒํ•˜๋ฉด ์ œ๊ฐ€ ๊ทธ๊ฑธ ๋งŒ๋“ค์—ˆ์ž–์•„์š”-- ์ž๊ธฐ๋„ค๋“ค์ด ๋•…์„ ์‚ฌ์„œ๋Š” ๊ทธ๊ฑธ ์“ธ์–ด๋ฒ„๋ฆฌ๊ณ 
17:24
and put houses on it. And I sold it to them --
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์ง‘์„ ์ง“๊ฒ ๋‹ค๋Š” ๊ฒƒ์ด์ฃ . ๊ทธ๋ž˜์„œ ์ „ ๊ทธ๋ถ„๋“ค๊ป˜ ํŒ”์•˜์Šต๋‹ˆ๋‹ค.
17:27
I mean, we transferred ownership and they had a big party
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์ €๋Š” ์†Œ์œ ๊ถŒ์„ ๋„˜๊ฒผ๊ณ  ๊ทธ ์‚ฌ๋žŒ๋“ค์€ ํฐ ํŒŒํ‹ฐ๋ฅผ ์—ด๋”๋‹ˆ
17:29
and blew up the entire building.
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์ „์ฒด ๊ฑด๋ฌผ์„ ๋‚ ๋ ค๋ฒ„๋ฆฌ๋”๋ผ๊ณ ์š”.
17:31
And I remember that that was just so telling, you know,
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์ œ ๊ธฐ์–ต์— ๊ทธ ์ผ์ด ๊ทธ๊ฑธ ๋งํ•ด์ฃผ๋Š” ๊ฒƒ ๊ฐ™์•„์š”.
17:35
that you didn't know exactly what was going to happen.
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๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚ ์ง€ ์ •ํ™•ํ•˜๊ฒŒ ์•Œ ์ˆ˜ ์—†๋‹ค๋Š” ๊ฒƒ ๋ง์ด์ฃ .
17:37
When you think about stuff that people have built that's popular --
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์‚ฌ๋žŒ๋“ค์ด ๋งŒ๋“  ์œ ๋ช…ํ•œ ๊ฒƒ๋“ค์„ ์ƒ๊ฐํ•ด ๋ณด๋ฉด --
17:40
JH: CBGB's has to close eventually, you know. That's the rule.
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CBGB (๋‰ด์š•์— ์žˆ๋˜ ์Œ์•…ํด๋Ÿฝ)๋Š” ๊ฒฐ๊ตญ ๋‹ซ์•„์•ผ๋งŒ ํ–ˆ์ฃ . ๊ทธ๊ฒŒ ๊ทœ์น™์ด์ฃ .
17:43
PR: Exactly. And it -- but it closed on day one, basically, in Internet time.
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๋งž์•„์š”. ํ•˜์ง€๋งŒ ๊ทธ๊ฑด ์ธํ„ฐ๋„ท ์‹œ๊ฐ„์œผ๋กœ ์น˜์ž๋ฉด ์ฒซ ๋‚  ๋ฌธ ๋‹ซ์€ ๊ฑฐ์ฃ .
17:49
You know, an example of something -- pregnancy.
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์Œ, ์ž„์‹ ๊ฐ™์€ ์˜ˆ๋ฅผ ๋“ค์–ด๋ณด์ฃ .
17:52
You can have a baby in Second Life.
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SL์—์„œ๋„ ์•„์ด๋ฅผ ๊ฐ€์งˆ ์ˆ˜ ์žˆ์ฃ .
17:55
This is done entirely using, kind of, the tools that are built into Second Life,
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์ด๊ฑด ์ˆœ์ „ํžˆ SL์— ๋งŒ๋“ค์–ด์ ธ ์žˆ๋Š” ๋‚ด์žฅ๋œ ๋„๊ตฌ๋ฅผ ์ด์šฉํ•˜๋Š” ๊ฑด๋ฐ์š”,
18:01
so the innate concept of becoming pregnant and having a baby, of course --
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๋ฌผ๋ก  ์›๋ž˜ ์ž„์‹ ์„ ํ•˜๊ฒŒ ๋˜๊ณ  ์•„์ด๋ฅผ ๊ฐ–๊ฒŒ ๋˜๋Š” ๋ณธ์งˆ์  ๊ฐœ๋…์€--
18:05
Second Life is, at the platform level, at the level of the company -- at Linden Lab --
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SL๋Š” ํ”Œ๋žซํผ ๋‹จ๊ณ„์—์„œ๋‚˜ ํšŒ์‚ฌ ์ฐจ์›์—์„œ --Linden ์—ฐ๊ตฌ์†Œ ๋ง์ž…๋‹ˆ๋‹ค--
18:10
Second Life has no game properties to it whatsoever.
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SL๋Š” ์–ด๋–ค ์‹์œผ๋กœ๋“  ๊ทธ๋Ÿฐ ์„ค์ •์„ ๊ฐ€์ง€๊ณ  ์žˆ์ง€ ์•Š๊ฑฐ๋“ ์š”.
18:13
There is no attempt to structure the experience,
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๊ทธ๋Ÿฐ ๊ฒฝํ—˜์„ ๊ตฌ์„ฑํ•˜๋ ค๊ณ  ํ•œ ์‹œ๋„๋„ ์—†์—ˆ์ฃ .
18:15
to make it utopian in that sense that we put into it.
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์œ ํ† ํ”ผ์•„๋ฅผ ๋งŒ๋“ค๋ ค๋Š”, ๊ทธ๋ž˜์„œ ๊ทธ๋Ÿฐ ๊ฒฝํ—˜๋“ค์„ ์‹คํ–‰์‹œํ‚ฌ ์‹œ๋„ ๋ง์ž…๋‹ˆ๋‹ค.
18:18
So of course, we never would have put a mechanism for having babies or, you know,
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๋ฌผ๋ก  ์•„๊ธฐ๋ฅผ ๊ฐ–๊ธฐ ์œ„ํ•œ ๋ฉ”์ปค๋‹ˆ์ฆ˜๋„ ๋„ฃ์ง€ ์•Š์•˜์ฃ .
18:21
taking two avatars and merging them, or something.
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๋‘ ๊ฐœ์˜ ์•„๋ฐ”ํƒ€๋ฅผ ๋ฐ๋ ค๋‹ค๊ฐ€ ํ•ฉ์น˜๊ฑฐ๋‚˜ ํ•˜๋Š” ๊ทธ๋Ÿฐ ์‹์˜ ๊ฒƒ ๋ง์ด์ฃ .
18:24
But people built the ability to have babies and care for babies
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ํ•˜์ง€๋งŒ ์‚ฌ๋žŒ๋“ค์€ ์•„์ด๋ฅผ ๊ฐ–๊ณ  ๋Œ๋ณด๋Š” ๊ธฐ๋Šฅ์„ ๋งŒ๋“ค์—ˆ์ฃ .
18:29
as a purchasable experience that you can have in Second Life and so --
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SL์—์„œ ๋ˆ„๋ฆฌ๋Š” ์–ด๋–ค ๊ตฌ๋งค ๊ฐ€๋Šฅํ•œ ๊ฒฝํ—˜์œผ๋กœ์„œ ๋ง์ด์ฃ .(SL Market Place ์—์„œ ๊ฑฐ๋ž˜ํ•จ)
18:33
I mean, that's a pretty fascinating example of, you know,
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์ œ ๋ง์€, ๊ทธ๊ฑด ๊ฝค ๋ฉ‹์ง„ ์˜ˆ๋ผ๋Š” ๊ฒƒ์ด์ฃ .
18:36
what goes on in the overall economy.
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์ „๋ฐ˜์ ์ธ ๊ฒฝ์ œ๊ฐ€ ์–ด๋–ป๊ฒŒ ๋Œ์•„๊ฐ€๋Š”์ง€ ๋ณด์—ฌ์ฃผ๋Š” ์˜ˆ ๋ง์ž…๋‹ˆ๋‹ค.
18:38
And of course, the existence of an economy is another idea.
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๊ทธ๋ฆฌ๊ณ  ๋ฌผ๋ก  ์–ด๋–ค ๊ฒฝ์ œ์˜ ์กด์žฌ๋Š” ๋˜ ๋‹ค๋ฅธ ์•„์ด๋””์–ด์ด๊ธฐ๋„ ํ•˜์ฃ .
18:40
I didn't talk about it, but it's a critical feature.
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๋ง์”€๋“œ๋ฆฌ์ง„ ์•Š์•˜์ง€๋งŒ, ์ค‘์š”ํ•œ ๊ธฐ๋Šฅ ์ž…๋‹ˆ๋‹ค.
18:43
When people are given the opportunity to create in the world,
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๊ทธ ์„ธ์ƒ์—์„œ ์‚ฌ๋žŒ๋“ค์ด ๋ฌด์–ธ๊ฐ€๋ฅผ ์ฐฝ์กฐํ•  ๊ธฐํšŒ๋ฅผ ๊ฐ–๋Š”๋‹ค๋ฉด,
18:46
there's really two things they want.
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๊ทธ๋“ค์ด ์›ํ•˜๋Š” ๊ฒƒ์€ ๋‘ ๊ฐ€์ง€์ฃ .
18:48
One is fair ownership of the things they create.
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ํ•˜๋‚˜๋Š” ์ž๊ธฐ๊ฐ€ ๋งŒ๋“  ๊ฒƒ์— ๋Œ€ํ•œ ๊ณต์ •ํ•œ ์†Œ์œ ๊ถŒ์ด๊ณ ์š”,
18:51
And then the second one is -- if they feel like it,
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๊ทธ๋ฆฌ๊ณ  ๋‘๋ฒˆ์งธ๋Š” --๋งŒ์•ฝ ๊ทธ๋Ÿฌ๊ณ  ์‹ถ๋‹ค๋ฉด,
18:53
and they're not going to do it in every case, but in many they are --
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๋ชจ๋“  ๊ฒฝ์šฐ์— ๊ทธ๋Ÿฌ์ง„ ์•Š๊ฒ ์ง€๋งŒ ๋งŽ์€ ๊ฒฝ์šฐ์—์„œ ๋ง์ด์ฃ --
18:55
they want to actually be able to sell that creation
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์‚ฌ๋žŒ๋“ค์€ ์ž๊ธฐ๊ฐ€ ๋งŒ๋“  ์ฐฝ์กฐ๋ฌผ์„ ํŒ” ๊ธธ ์›ํ•ฉ๋‹ˆ๋‹ค.
18:59
as a way of providing for their own livelihood.
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์ƒ๊ณ„์ˆ˜๋‹จ์œผ๋กœ์จ ๋ง์ž…๋‹ˆ๋‹ค.
19:01
True on the Web -- also true in Second Life.
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์›น์—์„œ ์‚ฌ์‹ค์ธ ๊ฒƒ์€ SL ์—์„œ๋„ ์‚ฌ์‹ค์ด์ฃ .
19:04
And so the existence of an economy is critical.
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๊ทธ๋ž˜์„œ ๊ฒฝ์ œ์˜ ์กด์žฌ๋Š” ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.
19:06
JH: Questions for Philip Rosedale? Right here.
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JH: Philip Rosedale์”จ์—๊ฒŒ ์งˆ๋ฌธํ•˜์‹ค ๋ถ„? ์—ฌ๊ธฐ์š”.
19:10
(Audience: Well, first an observation, which is that you look like a character.)
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(๊ด€๊ฐ: ์•„ ์ผ๋‹จ ํ•œ๊ฐ€์ง€ ํ‰ํ•˜์ž๋ฉด (SL์˜ ๋ณธ์ธ) ์บ๋ฆญํ„ฐ์™€ ๋‹ฎ์•˜๋„ค์š”.)
19:13
JH: The observation is, Philip has been accused of looking like a character,
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JH: ๋ง์”€ํ•˜์‹ ๊ฒŒ Philip์ด ์บ๋ฆญํ„ฐ๋ฅผ ๋‹ฎ์•˜๋‹ค๊ณ  ํ•˜์‹œ๋Š”๊ตฐ์š”.
19:18
an avatar, in Second Life.
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SL์˜ ์•„๋ฐ”ํƒ€ ๋ง์ž…๋‹ˆ๋‹ค.
19:20
Respond, and then we'll get the rest of your question.
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๋‹ต๋ณ€์„ ํ•˜์‹œ๊ณ  ๋‚˜๋จธ์ง€ ์งˆ๋ฌธ์„ ๋“ค์–ด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.
19:22
PR: But I don't look like my avatar.
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PR: ํ•˜์ง€๋งŒ ์ „ ์ œ ์•„๋ฐ”ํƒ€๋ฅผ ์•ˆ ๋‹ฎ์•˜๋Š”๋ฐ์š”.
19:24
(Laughter)
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(์›ƒ์Œ)
19:26
How many people here know what my avatar looks like?
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์–ผ๋งˆ๋‚˜ ๋งŽ์€ ๋ถ„๋“ค์ด ์ œ ์•„๋ฐ”ํƒ€๊ฐ€ ์–ด๋–ป๊ฒŒ ์ƒ๊ฒผ๋Š”์ง€ ์•Œ๊ณ  ๊ณ„์‹ ๊ฐ€์š”?
19:28
That's probably not very many.
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์•„๋งˆ๋„ ๋งŽ์ง€ ์•Š์„ ๊ฒ๋‹ˆ๋‹ค.
19:30
JH: Are you ripping off somebody else's avatar with that, sort of --
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JH: ๋‹ค๋ฅธ ์‚ฌ๋žŒ ์•„๋ฐ”ํƒ€๋ฅผ ๋„์šฉํ•˜์‹œ๋Š” ๊ฑด๊ฐ€์š”?
19:32
PR: No, no. I didn't. One of the other guys at work had a fantastic avatar --
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์•„๋‹ˆ์š”, ์•„๋‹ˆ์—์š”. ์ €ํฌ ํšŒ์‚ฌ์— ์ง์› ์ค‘ ํ•œ ๋ช…์€ ์ •๋ง ๋ฉ‹์ง„ ์•„๋ฐ”ํƒ€๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์ฃ .
19:35
a female avatar -- that I used to be once in a while.
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๊ฐ€๋” ์ œ๊ฐ€ ์ด์šฉํ•˜๊ธฐ๋„ ํ–ˆ๋˜ ์—ฌ์„ฑ ์•„๋ฐ”ํƒ€์ฃ .
19:38
But my avatar is a guy wearing chaps.
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ํ•˜์ง€๋งŒ ์ œ ์•„๋ฐ”ํƒ€๋Š” ์นด์šฐ๋ณด์ด ๊ฐ€์ฃฝ๋ฐ”์ง€๋ฅผ ์ž…์€ ๋‚จ์ž์ž…๋‹ˆ๋‹ค.
19:45
Spiky hair -- spikier than this. Kind of orange hair.
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๋พฐ์กฑ๋พฐ์กฑํ•œ ๋จธ๋ฆฌ, ์ด๊ฒƒ๋ณด๋‹ค ๋” ๋พฐ์กฑ๋พฐ์กฑํ•˜์ฃ . ์˜ค๋ Œ์ง€ ์ƒ‰ ๋จธ๋ฆฌ์นด๋ฝ์ด๊ตฌ์š”.
19:48
Handlebar mustache. Kind of a Village People sort of a character.
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ํŒ”์ž์ˆ˜์—ผ์ด ์žˆ๊ตฌ์š”. ๋งˆ์„ ์‚ฌ๋žŒ ๊ฐ™์€ ์ข…๋ฅ˜์˜ ์บ๋ฆญํ„ฐ์ฃ .
19:53
So, very cool.
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ... ๋งค์šฐ ๋ฉ‹์ง€์ฃ .
19:55
JH: And your question?
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JH: ์งˆ๋ฌธ์€์š”?
19:57
(Audience: [Unclear].)
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(๊ด€๊ฐ: ์ž˜ ์•ˆ ๋“ค๋ฆผ)
20:00
JH: The question is, there appears to be a lack of cultural fine-tuning in Second Life.
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JH: ์งˆ๋ฌธ์ด SL์—๋Š” ๋ฌธํ™”์ ์ธ ์„ธ์‹ฌํ•œ ์กฐ์œจ์ด ๋ถ€์กฑํ•˜๋‹ค๋Š” ๊ฒƒ์ธ๋ฐ์š”.
20:06
It doesn't seem to have its own culture,
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์ž์ฒด์˜ ๊ณ ์œ ํ•œ ๋ฌธํ™”๊ฐ€ ์—†๋Š” ๊ฒƒ ๊ฐ™๊ณ ,
20:08
and the sort of differences that exist in the real world
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์‹ค์ œ ์„ธ์ƒ์—์„œ ์กด์žฌํ•˜๋Š” ์ฐจ์ด์  ๊ฐ™์€ ๊ฒƒ๋“ค์ด
20:10
aren't translated into the Second Life map.
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SL์˜ ์„ค๊ณ„์—๋Š” ๋‚˜ํƒ€๋‚˜์ง€ ์•Š๋Š”๋‹ค๋Š” ๊ฒƒ์ด์ฃ .
20:13
PR: Well, first of all, we're very early,
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PR: ๊ธ€์Ž„์š”, ๋จผ์ € ์šฐ๋ฆฌ๋Š” ์•„์ง ์‹œ์ž‘ ๋‹จ๊ณ„๊ณ ์š”.
20:15
so this has only been going on for a few years.
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์ด์ œ ์‹œ์ž‘ํ•œ ์ง€ ๋ช‡ ๋…„ ๋ฐ–์— ๋˜์ง€ ์•Š์•˜์ž–์•„์š”.
20:18
And so part of what we see is the same evolution of human behavior
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๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๊ฐ€ ๋ณด๊ณ  ์žˆ๋Š” ๋ถ€๋ถ„์€ ์ธ๊ฐ„ ํ–‰๋™์˜ ์ง„ํ™”์™€ ๋™์ผํ•ฉ๋‹ˆ๋‹ค.
20:21
that you see in emerging societies.
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์ƒˆ๋กœ ์ƒ๊ฒจ๋‚˜๋Š” ์‚ฌํšŒ์—์„œ ์—ฌ๋Ÿฌ๋ถ„์ด ๋ณด์‹ค ์ˆ˜ ์žˆ๋Š” ๊ทธ๋Ÿฐ ํ–‰๋™ ๋ง์ž…๋‹ˆ๋‹ค.
20:23
So a fair criticism -- is what it is -- of Second Life today is that
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์˜ค๋Š˜๋‚ ์˜ SL์— ๋Œ€ํ•ด์„œ ๊ณต์ •ํ•˜๊ฒŒ ํ‰๊ฐ€ํ•˜์ž๋ฉด
20:27
it's more like the Wild West than it is like Rome, from a cultural standpoint.
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๋ฌธํ™”์  ๊ด€์ ์—์„œ ๋ณธ๋‹ค๋ฉด ๋กœ๋งˆ๋ณด๋‹ค๋Š” ์„œ๋ถ€ ์‹œ๋Œ€์— ๊ฐ€๊น๊ณ ์š”.
20:32
That said, the evolution of, and the nuanced interaction that creates culture,
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๋‹ค์‹œ ๋งํ•ด, ๋ฌธํ™”๋ฅผ ํ˜•์„ฑํ•ด ๊ฐ€๋Š”, ๊ทธ ์ง„ํ™”์™€ ๋ฏธ๋ฌ˜ํ•œ ์ƒํ˜ธ์ž‘์šฉ์ด
20:38
is happening at 10 times the speed of the real world,
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์‹ค์ œ ์„ธ์ƒ๋ณด๋‹ค ์—ด ๋ฐฐ ์ •๋„ ๋น ๋ฅด๊ฒŒ ์ผ์–ด๋‚˜๊ณ  ์žˆ๊ณ 
20:41
and in an environment where, if you walk into a bar in Second Life,
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์ด๋Ÿฐ ํ™˜๊ฒฝ์—์„œ, ์—ฌ๋Ÿฌ๋ถ„์ด ๋งŒ์•ฝ SL์•ˆ์— ์žˆ๋Š” ์ˆ ์ง‘์— ๊ฐ„๋‹ค๋ฉด
20:46
65 percent of the people there are not in the United States,
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๊ฑฐ๊ธฐ ์žˆ๋Š” 65%์˜ ์‚ฌ๋žŒ๋“ค์€ ๋ฏธ๊ตญ์— ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค์ด ์•„๋‹™๋‹ˆ๋‹ค.
20:49
and in fact are speaking their, you know, various and different languages.
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์‚ฌ์‹ค ๊ทธ๋“ค์€ ์—ฌ๋Ÿฌ๊ฐ€์ง€ ๋‹ค์–‘ํ•œ ์ž๊ธฐ๋“ค ์–ธ์–ด๋กœ ์–˜๊ธฐํ•˜์ฃ .
20:54
In fact, one of the ways to make money in Second Life
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์‹ค์ œ๋กœ SL์—์„œ ๋ˆ์„ ๋ฒ„๋Š” ๋ฐฉ๋ฒ• ์ค‘์— ํ•˜๋‚˜๋Š”
20:56
is to make really cool translators that you drag onto your body
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์ง„์งœ ๋ฉ‹์ง„ ๋ฒˆ์—ญ๊ธฐ๋ฅผ ๋งŒ๋“œ๋Š”๊ฑฐ์ฃ . ๋ชธ์— ๋Œ์–ด๋‹ค ๋†“์œผ๋ฉด
21:01
and they basically, kind of, pop up on your screen
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ํ™”๋ฉด์ƒ์— ํŒ์—…์ฐฝ์ด ๋‚˜์˜ค๋ฉด์„œ
21:03
and allow you to use Google or Babel Fish
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Google์ด๋‚˜ Babelfish ๊ฐ™์€ ์˜จ๋ผ์ธ ๋ฒˆ์—ญ๊ธฐ๋ฅผ ๋ฐ”๋กœ
21:06
or one of the other online text translators to on-the-fly
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์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด์ฃผ๋Š”๊ฑฐ์ฃ .
21:09
translate spoken -- I'm sorry -- typed text between individuals.
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์„œ๋กœ๊ฐ„์— ์ด์•ผ๊ธฐํ•˜๋Š”, ์•„๋‹ˆ, ์ž…๋ ฅ๋œ ๋ฌธ์žฅ๋“ค์„ ๋ฒˆ์—ญํ•˜๋Š” ๊ฒƒ์ด์ฃ .
21:14
And so, the multicultural nature and the sort of cultural melting pot
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๋‹ค๋ฌธํ™”์ ์ธ ์„ฑํ–ฅ๊ณผ ๋ฌธํ™” ์šฉ๊ด‘๋กœ ๊ฐ™์€,
21:18
that's happening inside Second Life is quite --
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SL ์•ˆ์—์„œ ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š” ๊ฒƒ๋“ค์€ ๊ฝค--
21:21
I think, quite remarkable relative to what in real human terms
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์ œ ์ƒ๊ฐ์—๋Š” ๋†€๋ž„ ๋งŒํผ ์‹ค์ œ ์ธ๊ฐ„ ์„ธ๊ณ„์˜ ์ธก๋ฉด๊ณผ ๊ด€๋ จ ์žˆ๋‹ค๋Š” ๊ฒ๋‹ˆ๋‹ค.
21:26
in the real world we've ever been able to achieve.
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์šฐ๋ฆฌ๊ฐ€ ์ด๋ค„๋‚ผ ์ˆ˜ ์žˆ์—ˆ๋˜ ํ˜„์‹ค ์„ธ๊ณ„ ๋ง์ž…๋‹ˆ๋‹ค.
21:28
So, I think that culture will fine-tune, it will emerge,
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๊ทธ๋ž˜์„œ ์ œ ์ƒ๊ฐ์€ ๊ทธ๋Ÿฐ ๋ฌธํ™”๊ฐ€ ์ž˜ ์กฐ์œจ๋˜๊ณ  ์–ธ์  ๊ฐ€ ๋‚˜ํƒ€๋‚  ๊ฒƒ์ด๋ผ๋Š” ๊ฒ๋‹ˆ๋‹ค.
21:31
but we still have some years to wait while that happens,
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ํ•˜์ง€๋งŒ ๊ทธ๋Ÿฌ๊ธฐ๊นŒ์ง€ ๋ช‡ ๋…„ ์ •๋„ ๊ธฐ๋‹ค๋ ค์•ผ๊ฒ ์ฃ .
21:35
as you would naturally expect.
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์•„๋งˆ๋„ ์˜ˆ์ƒํ•˜์‹œ๋“ฏ ๋ง์ด์ฃ .
21:37
JH: Other questions? Right here.
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JH: ๋‹ค๋ฅธ ์งˆ๋ฌธ ์—†๋‚˜์š”? ์—ฌ๊ธฐ ์žˆ๊ตฐ์š”.
21:40
(Audience: What's your demographic?)
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(๊ด€๊ฐ: ์‚ฌ์šฉ์ž ์ •๋ณด๋Š” ์–ด๋–ป๊ฒŒ ๋˜๋‚˜์š”?)
21:42
JH: What's your demographic?
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JH: ์‚ฌ์šฉ์ž ์ •๋ณด๊ฐ€ ์–ด๋–ป๊ฒŒ ๋˜์ฃ ?
21:44
PR: So, the question is, what's the demographic.
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PR: ์•„ ์งˆ๋ฌธ์€ ์‚ฌ์šฉ์ž ์ •๋ณด์— ๊ด€ํ•œ ๊ฑด๋ฐ์š”.
21:46
So, the average age of a person in Second Life is 32,
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SL ์‚ฌ์šฉ์ž ํ‰๊ท  ์—ฐ๋ น์€ 32์„ธ ์ž…๋‹ˆ๋‹ค.
21:51
however, the use of Second Life increases dramatically
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ํ•˜์ง€๋งŒ SL ์‚ฌ์šฉ์€ ๊ธ‰๊ฒฉํžˆ ์ฆ๊ฐ€ํ•˜๋”๊ตฐ์š”.
21:56
as your physical age increases. So as you go from age 30 to age 60 --
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์‹ค์ œ ๋‚˜์ด๊ฐ€ ์ฆ๊ฐ€๋˜๋ฉด ๋  ์ˆ˜๋ก ๋ง์ด์ฃ . ๊ทธ๋Ÿฌ๋‹ˆ๊นŒ 30์„ธ์—์„œ 60์„ธ๋กœ ๊ฐ€๋ฉด์š”--
22:01
and there are many people in their sixties using Second Life --
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SL์— 60๋Œ€ ์‚ฌ์šฉ์ž๋„ ๋งŽ์ด ์žˆ์Šต๋‹ˆ๋‹ค--
22:03
this is also not a sharp curve -- it's very, very distributed --
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์ด๊ฒƒ๋„ ๊ฐ€ํŒŒ๋Š” ๊ณก์„ ์€ ์•„๋‹™๋‹ˆ๋‹ค --๋งค์šฐ ๋ถ„์‚ฐ๋˜์–ด ์žˆ์ฃ --
22:08
usage goes up in terms of, like, hours per week by 40 percent
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์ฃผ๋‹น ์‚ฌ์šฉ์‹œ๊ฐ„์œผ๋กœ ๋ณด๋ฉด ํ•œ 40ํผ์„ผํŠธ ์ •๋„ ์‚ฌ์šฉ๋Ÿ‰์ด ๋งŽ์•„์ง‘๋‹ˆ๋‹ค.
22:12
as you go from age 30 to age 60 in real life, so there's not --
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์‹ค์ œ ๋‚˜์ด๋กœ 30๋Œ€์—์„œ 60๋Œ€๋กœ ๊ฐˆ์ˆ˜๋ก ๋ง์ด์ฃ . ๊ทธ๋Ÿฌ๋‹ˆ๊นŒ--
22:16
many people make the mistake of believing that Second Life
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SL๊ฐ€ ํ•˜๋‚˜์˜ ์˜จ๋ผ์ธ ๊ฒŒ์ž„์ด๋ผ๊ณ  ์ž˜๋ชป ์ƒ๊ฐํ•˜๋Š” ๋ถ„๋“ค์ด ์žˆ๋Š”๋ฐ์š”.
22:18
is some kind of an online game. Actually it's generally unappealing --
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์‚ฌ์‹ค (SL์ด ๊ฒŒ์ž„ ์œ ์ €์—๊ฒ) ๊ทธ๋ ‡๊ฒŒ ๋งค๋ ฅ์ ์ด์ง„ ์•Š์ฃ  --
22:23
I'm just speaking broadly and critically --
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์ „ ๋‹ค๋งŒ ๋„“์€ ์˜๋ฏธ๋กœ, ๋น„ํŒ์ ์œผ๋กœ ๋ง์”€๋“œ๋ฆฌ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค--
22:26
it's not very appealing to people that play online video games,
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์˜จ๋ผ์ธ ๋น„๋””์˜ค ๊ฒŒ์ž„์„ ํ•˜๋Š” ์‚ฌ๋žŒ์—๊ฒ SL๊ฐ€ ๊ทธ๋ฆฌ ๋งค๋ ฅ์ ์ด์ง„ ์•Š์•„์š”
22:28
because the graphics are not yet equivalent to --
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๊ทธ๋ž˜ํ”ฝ๋„ (์˜จ๋ผ์ธ ๊ฒŒ์ž„์˜) ๋™๊ธ‰๋„ ์•ˆ ๋˜๊ณ ,
22:32
I mean, these are very nice pictures,
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๊ทผ๋ฐ ์ด๊ฑด ๋ฉ‹์ง„ ๊ทธ๋ฆผ๋“ค์ด์ง€๋งŒ์š”,
22:33
but in general the graphics are not quite equivalent
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๊ทธ๋ž˜ํ”ฝ์€ ์ „๋ฐ˜์ ์œผ๋กœ ์•„์ง Grand Theft Auto 4๊ฐ™์€๋ฐ์„œ ๋ณด์—ฌ์ฃผ๋Š”
22:35
to the fine-tuned graphics that you see in a Grand Theft Auto 4.
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์ž˜ ๊ตฌ์„ฑ๋œ ๊ทธ๋ž˜ํ”ฝ์—๋Š” ๋ฏธ์น˜์ง€ ๋ชป ํ•˜์ฃ .
22:39
So average age: 32. I mentioned
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์–ด์จŒ๋“ , ํ‰๊ท ์—ฐ๋ น์€ ๋ง์”€๋“œ๋ ธ๋“ฏ์ด 32์„ธ๊ณ ์š”,
22:42
65 percent of the users are not in the United States.
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65%์˜ ์‚ฌ์šฉ์ž๋Š” ๋ฏธ๊ตญ์— ์žˆ์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
22:44
The distribution amongst countries is extremely broad.
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๊ตญ๊ฐ€ ๋ถ„ํฌ๋Š” ์ข€ ๊ด‘๋ฒ”์œ„ํ•œ ํŽธ์ด๊ณ ์š”.
22:47
There's users from, you know, virtually every country in the world now in Second Life.
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๋ง ๊ทธ๋Œ€๋กœ ๊ฑฐ์˜ ๋ชจ๋“  ๋‚˜๋ผ ์‚ฌ๋žŒ๋“ค์ด SL์— ์žˆ์ฃ .
22:50
The dominant ones are -- if you take the UK and Europe,
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๊ฐ€์žฅ ๋งŽ์ด ์‚ฌ์šฉํ•˜๋Š” ๊ณณ์€ -- ์˜๊ตญ๊ณผ ์œ ๋Ÿฝ ๊ฒฝ์šฐ,
22:54
together they make up about 55 percent of the usage base in Second Life.
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ํ•ฉ์ณ์„œ SL ์‚ฌ์šฉ์ž์˜ ์•ฝ 55% ์ •๋„ ๋ ๊ฒ๋‹ˆ๋‹ค.
22:58
In terms of psychographic --
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์‹ฌ๋ฆฌ์  ๊ด€์ ์—์„œ ๋ณด๋ฉด --
23:00
oh, men and women: men and women are almost equally matched in Second Life,
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์•„, ๋‚จ๋…€ ๋น„์œจ์€์š”, SL์—์„œ ๋‚จ๋…€ ๋น„์œจ์€ ๊ฑฐ์˜ ๋ฐ˜๋ฐ˜์ด๊ณ ์š”,
23:05
so about 45 percent of the people online right now on Second Life are women.
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SL์— ์ ‘์†ํ•œ ์‚ฌ๋žŒ๋“ค ์ค‘์— 45% ์ •๋„๊ฐ€ ์—ฌ์„ฑ์ž…๋‹ˆ๋‹ค.
23:10
Women use Second Life, though,
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ํ•˜์ง€๋งŒ ์—ฌ์„ฑ๋“ค์€ ๋‚จ์„ฑ๋“ค๋ณด๋‹ค
23:12
about 30 to 40 percent more, on an hours basis, than men do,
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์‹œ๊ฐ„ ๋‹จ์œ„์—์„œ ๋ณด๋ฉด 30-40% ์ •๋„ ๋” SL๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค.
23:15
meaning that more men sign up than women,
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ๋‚จ์ž๋“ค์ด ์—ฌ์ž๋“ค๋ณด๋‹ค ๋” ๋งŽ์ด ๊ฐ€์ž…ํ•˜์ง€๋งŒ
23:17
and more women stay and use it than men.
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์—ฌ์ž๋“ค์ด ๋‚จ์ž๋“ค ๋ณด๋‹ค ๋” ๋งŽ์ด ์‚ฌ์šฉํ•˜๋Š” ๊ฒƒ์ด๊ฒ ์ฃ .
23:20
So that's another demographic fact.
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์Œ, ๊ทธ๊ฒŒ ๋˜ ๋‹ค๋ฅธ ์‚ฌ์šฉ์ž ์ •๋ณด๊ณ ์š”.
23:22
In terms of psychographic, you know, the people in Second Life
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์‹ฌ๋ฆฌํ•™์  ๊ด€์ ์—์„œ๋Š” SL ์‚ฌ๋žŒ๋“ค์€
23:27
are remarkably dissimilar relative to what you might think,
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์—ฌ๋Ÿฌ๋ถ„์ด ์ƒ๊ฐํ•˜์‹œ๋Š” ๊ฒƒ๊ณผ๋Š” ์‚ฌ๋ญ‡ ๋‹ค๋ฆ…๋‹ˆ๋‹ค.
23:31
when you go in and talk to them and meet them, and I would, you know,
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๋“ค์–ด๊ฐ€์„œ ์–˜๊ธฐํ•˜๊ณ  ๋งŒ๋‚˜๋ณด๋ฉด ์•„์‹ค ๊ฑฐ์—์š”. ์Œ... ์ €๋Š”,
23:33
challenge you to just do this and find out.
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๊ทธ๋ƒฅ ์—ฌ๋Ÿฌ๋ถ„์ด ์ง์ ‘ ํ•ด๋ณด์‹œ๊ณ  ์•Œ์•„ ๋ณด์‹œ๋ผ๊ณ  ํ•˜๊ณ  ์‹ถ๊ตฐ์š”.
23:35
But it's not a bunch of programmers.
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์˜จํ†ต ํ”„๋กœ๊ทธ๋ž˜๋จธ๋“ค๋งŒ ์žˆ๋Š” ๊ฑด ์•„๋‹ˆ๊ณ ์š”.
23:38
It's not easy to describe as a demographic.
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์‚ฌ์šฉ์ž์ •๋ณด๋ฅผ ์„ค๋ช…ํ•˜๋Š” ๊ฒŒ ์‰ฝ์ง€๊ฐ€ ์•Š๋„ค์š”.
23:42
If I had to just sort of paint a broad picture, I'd say, remember the people
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์ผ๋‹จ ์ข€ ํฌ๊ฒŒ ๋ณด์ž๋ฉด, ์ฒ˜์Œ eBay๊ฐ€ ์ƒ๊ธฐ๊ณ  ๋ช‡๋…„๊ฐ„
23:46
who were really getting into eBay in the first few years of eBay?
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๋ˆ„๊ฐ€ eBay๋ฅผ ์‹ค์ œ ์‚ฌ์šฉํ–ˆ์—ˆ๋Š”์ง€ ๊ธฐ์–ตํ•ด๋ณด๋ฉด
23:50
Maybe a little bit like that: in other words, people who are early adopters.
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์•„๋งˆ๋„ ๋น„์Šทํ•˜์ง€ ์•Š์„๊นŒ์š”. ๋‹ค์‹œ ์–˜๊ธฐํ•˜๋ฉด ์–ผ๋ฆฌ ์–ด๋‹ตํ„ฐ๋“ค์ด์ฃ .
23:53
They tend to be creative. They tend to be entrepreneurial.
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์ฐฝ์˜์ ์ด๊ณ , ๋ชจํ—˜๋„ ์ฆ๊ธฐ๋Š” ์„ฑํ–ฅ์˜ ์‚ฌ๋žŒ๋“ค ๋ง์ž…๋‹ˆ๋‹ค.
23:56
A lot of them -- about 55,000 people so far -- are cash-flow positive:
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๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด --์ง€๊ธˆ๊นŒ์ง€ ์•ฝ 5๋งŒ 5์ฒœ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด -- ํ‘์ž๋ฅผ ๋ณด์•˜์ฃ .
24:00
they're making money from what -- I mean, real-world money --
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๊ทธ ์‚ฌ๋žŒ๋“ค์€ ์ •๋ง ๋ˆ์„ ๋ฒŒ์ฃ , ์ œ ๋ง์€, ์ง„์งœ ํ˜„์‹ค ์„ธ๊ณ„ ๋ˆ์ด์š”.
24:03
from what they're doing in Second Life, so it's a very build --
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SL์—์„œ ํ•˜๋Š” ๊ฒƒ๋“ค๋กœ๋ถ€ํ„ฐ ์ •๋ง ๋ˆ์„ ๋ฒ•๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ์ด๊ฑด ์ •๋ง๋กœ --
24:07
still a creative, building things, build-your-own-business
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์—ฌ์ „ํžˆ ์ฐฝ์˜์ ์ด๊ณ , ๋ญ”๊ฐ€ ๋งŒ๋“ค์–ด๋‚ด๊ณ , ์ž๊ธฐ ์‚ฌ์—…์„ ํ•˜๊ณ ,
24:10
type of an orientation. So, that's it.
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๋ญ, ์ด๋Ÿฐ ์‹์ด์ฃ . ์ž, ์—ฌ๊ธฐ ๊นŒ์ง€๊ณ ์š”.
24:12
JH: You describe yourself, Philip, as someone who was really creative
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JH: Philip, ๋ณธ์ธ ์Šค์Šค๋กœ ์ž์‹ ์„ ์–ด๋ ธ์„ ๋•Œ ๋งค์šฐ ์ฐฝ์˜์ ์ด์—ˆ๊ณ ,
24:14
when you were young and, you know, liked to make things.
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๋ญ”๊ฐ€ ๋งŒ๋“œ๋Š” ๊ฒƒ์„ ์ข‹์•„ํ•œ๋‹ค๊ณ  ํ–ˆ๋Š”๋ฐ
24:18
I mean, it's not often that you hear somebody
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์Œ, ์ด๊ฒŒ ํ”ํžˆ ๋“ฃ๋Š” ๊ฒŒ ์•„๋‹ˆ๊ฑฐ๋“ ์š”.
24:21
describe themselves as really creative.
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๋ˆ„๊ฐ€ ์ž๊ธฐ๋ฅผ ์ •๋ง๋กœ ์ฐฝ์˜์ ์ด๋ผ๊ณ  ๋งํ•˜๋Š” ๊ฑฐ์š”.
24:23
I suspect that's possibly a euphemism for C student
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์ œ ์ƒ๊ฐ์—” C ๋ฐ›๋Š” ํ•™์ƒ์„ ์ข‹๊ฒŒ ๋Œ๋ ค๋งํ•˜๋Š”๊ฒƒ ๊ฐ™์€๋ฐ์š”,
24:27
who spent a lot of time in his room? Is it possible?
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์ž๊ธฐ ๋ฐฉ์—๋งŒ ์žˆ๋Š” ๊ทธ๋Ÿฐ ํ•™์ƒ์ด์š”. ์–ด๋–ค๊ฐ€์š”?
24:30
(Laughter)
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(์›ƒ์Œ)
24:31
PR: I was a -- there were times I was a C student. You know, it's funny.
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PR: ์ €๋Š” -- ์ œ๊ฐ€ C ์ •๋„ ๋ฐ›๋Š” ์ˆ˜์ค€์˜ ํ•™์ƒ์ด์—ˆ๋˜ ์ ์ด ์žˆ์ฃ . ๋ญ, ์žฌ๋ฐŒ๋„ค์š”.
24:35
When I got to college -- I studied physics in college --
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์ œ๊ฐ€ ๋Œ€ํ•™์„ ๊ฐ”์„ ๋•Œ -- ์ „ ๋Œ€ํ•™์—์„œ ๋ฌผ๋ฆฌํ•™์„ ๊ณต๋ถ€ํ–ˆ์Šต๋‹ˆ๋‹ค. --
24:37
and I got really -- it was funny,
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์ „ ์ •๋ง -- ์ด๊ฑฐ ์žฌ๋ฏธ์žˆ๊ตฐ์š”,
24:39
because I was definitely a more antisocial kid. I read all the time.
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์ „ ์ •๋ง ์‚ฌ๊ต์ ์ด์ง€ ๋ชปํ•œ ํ•™์ƒ์ด์—ˆ์ฃ . ๋งจ๋‚  ์ฑ…๋งŒ ๋ดค๊ณ ์š”.
24:44
I was shy. I don't seem like it now, but I was very shy.
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์ˆ˜์ค์Œ๋„ ๋งŽ์•˜๊ณ ์š”. ์ง€๊ธˆ์€ ๊ทธ๋Ÿฐ ๊ฒƒ ๊ฐ™์ง„ ์•Š์€๋ฐ ๋งค์šฐ ์ˆซ๊ธฐ๊ฐ€ ์—†์—ˆ์ฃ .
24:49
Moved around a bunch -- had that experience too.
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๊ทธ๋ž˜๋„ ์นœ๊ตฌ๋“ค๊ณผ ๋–ผ๋กœ ๋ญ‰์ณ ๋‹ค๋‹ˆ๊ณ -- ๊ทธ๋Ÿฐ ๊ฒฝํ—˜๋„ ์žˆ์–ด์š”.
24:51
So I did, kind of, I think, live in my own world,
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ์ „ ๋ญ ์ œ ์ƒ๊ฐ์—” ์ €๋งŒ์˜ ์„ธ์ƒ์— ์‚ด์•˜์Šต๋‹ˆ๋‹ค.
24:54
and obviously that helps, you know, engage your real interest in something.
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์‚ฌ์‹ค ๊ทธ๊ฑด ์ •๋ง ์ข‹์•„ํ•˜๋Š” ๋ญ”๊ฐ€๋ฅผ ํ•˜๋Š”๋ฐ ๋ถ„๋ช…ํžˆ ๋„์›€ ๋˜๊ฑฐ๋“ ์š”.
24:57
JH: So you're on your fifth life at this point?
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JH: ์•„ ๊ทธ๋Ÿผ ์ง€๊ธˆ ํ•œ 5๋ฒˆ์งธ ์‚ถ ์ •๋„ ์‚ด๊ณ  ๊ณ„์‹ ๊ฑด๊ฐ€์š”?
25:00
PR: If you count, yeah, cities. So -- but I did --
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PR: ๋ญ ๊ตณ์ด ์„ธ์‹ ๋‹ค๋ฉด, ํ•˜์ง€๋งŒ ์ „--
25:06
and I didn't do -- I think I didn't do as well in school as I could have. I think you're right.
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์ œ๊ฐ€ ํ•  ์ˆ˜ ์žˆ์—ˆ๋˜ ๊ฒƒ ๋งŒํผ ํ•™๊ต ์ƒํ™œ์„ ์ž˜ ํ–ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜์ง„ ์•Š์•„์š”. ๋งž๋Š” ๋ง์”€ ๊ฐ™๋„ค์š”.
25:10
I wasn't, like, an obsessed -- you know, get A's kind of guy.
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์ „ ์•„์‹œ๊ฒ ์ง€๋งŒ A๋ฅผ ๋ชป ๋ฐ›์•„์„œ ์•ˆ๋‹ฌ๋‚˜์ง„ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
25:14
I was going to say, I had a great social experience
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์ œ๊ฐ€ ๋งํ•˜๋ ค๋˜ ๊ฒƒ์€, ๊ทธ๋ž˜๋„ ํ›Œ๋ฅญํ•œ ์‚ฌํšŒ ๊ฒฝํ—˜์„ ํ–ˆ๋‹ค๋Š” ๊ฒƒ์ด์ฃ .
25:16
when I went to college that I hadn't had before,
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๋Œ€ํ•™ ๋‹ค๋‹ˆ๊ธฐ ์ „์—๋Š” ํ•ด๋ณผ ์ˆ˜ ์—†์—ˆ๋˜ ๊ทธ๋Ÿฐ ๊ฒฝํ—˜ ๋ง์ด์ฃ .
25:18
a more fraternal experience, where I met six or seven other guys
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๊ทธ๋ฆฌ๊ณ  ์ข€ ๋” ํ˜•์ œ์• ์ ์ธ ๊ฒฝํ—˜์žˆ์ž–์•„์š”, ์ „ ์˜ˆ๋‹๊ณฑ ๋ช…์˜ ์นœ๊ตฌ๋“ค๊ณผ ์–ด์šธ๋ ธ๋Š”๋ฐ
25:21
who I studied physics with, and I was very competitive with them,
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๋ฌผ๋ฆฌํ•™ ์ „๊ณตํ•˜๋Š” ์นœ๊ตฌ๋“ค์ธ๋ฐ, ๊ทธ ์นœ๊ตฌ๋“ค๊ณผ ๊ฒฝ์Ÿ์„ ํ–ˆ์ฃ .
25:24
so then I started to get A's. But you're right: I wasn't an A student.
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๊ทธ๋ฆฌ๊ณ ๋‚˜์„œ A๋ฅผ ๋ฐ›๊ธฐ ์‹œ์ž‘ํ–ˆ์ฃ . ํ•˜์ง€๋งŒ ๋งž์•„์š”, ์ „ A๋งŒ ๋ฐ›๋Š” ํ•™์ƒ์€ ์•„๋‹ˆ์—ˆ์ฃ .
25:28
JH: Last question. Right here.
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JH: ๋งˆ์ง€๋ง‰ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค. ๋„ค, ์—ฌ๊ธฐ์š”.
25:30
(Audience: In the pamphlet, there's a statement -- )
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(๊ด€๊ฐ: ํŒœํ”Œ๋ ›์— ๋ณด๋ฉด ์ด๋Ÿฐ ๋ง์ด ์žˆ๋Š”๋ฐ --)
25:33
JH: You want to paraphrase that?
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JH: ๋‹ค์‹œ ์ข€ ๋ง์”€ํ•ด ์ฃผ์‹œ๊ฒ ์–ด์š”?
25:35
PR: Yeah, so let me restate that.
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PR: ๋„ค, ์ œ๊ฐ€ ์ข€ ํ’€์–ด์„œ ์–˜๊ธฐํ•˜์ฃ .
25:37
So, you're saying that in the pamphlet there's a statement
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ๋ง์”€ํ•˜์‹œ๋Š”๊ฒŒ ํŒœํ”Œ๋ ›์— ์ด๋Ÿฐ ๋ง์ด ์žˆ๋‹ค๋Š” ๊ฑฐ์ž–์•„์š”.
25:40
that we may come to prefer our digital selves to our real ones --
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์šฐ๋ฆฐ ์‹ค์ œ ์ž์‹ ๋ณด๋‹ค ๋””์ง€ํ„ธ ์„ธ๊ณ„์˜ ์ž์•„๋ฅผ ๋” ์ข‹์•„ํ•˜๊ฒŒ ๋  ์ง€๋„ ๋ชจ๋ฅธ๋‹ค,
25:44
our more malleable or manageable digital identities to our real identities --
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์‹ค์ œ ์ž์•„๋ณด๋‹ค ์ข€ ๋” ์œ ๋™์ ์ด๊ณ  ๋ณ€ํ™”๊ฐ€๋Šฅํ•œ ๋””์ง€ํ„ธ ์„ธ๊ณ„ ์ž์•„๊ฐ€ ๋” ์ข‹๋‹ค--
25:48
and that in fact, much of human life and human experience
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ์‹ค ์‚ฌ๋žŒ๋“ค์˜ ์ธ์ƒ๊ณผ ๊ฒฝํ—˜์˜ ๋งŽ์€ ๋ถ€๋ถ„์ด
25:51
may move into the digital realm.
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๋””์ง€ํ„ธ ๊ณต๊ฐ„์œผ๋กœ ์˜ฎ๊ฒจ์งˆ ์ˆ˜ ์žˆ๋‹ค๋“ ์ง€ ๊ทธ๋Ÿฐ ๊ฒƒ๋“ค ๋ง์ด์ฃ .
25:54
And then that's kind of a horrifying thought, of course.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฑด ๋ฌผ๋ก  ์ข€ ๋ฌด์„œ์šด ์ƒ๊ฐ์ด๊ฒ ์ฃ .
25:57
That's a frightening change, frightening disruption.
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๋‘๋ ค์šด ๋ณ€ํ™”์™€ ํ˜ผ๋ž€์ผ์ง€๋„ ๋ชจ๋ฆ…๋‹ˆ๋‹ค.
26:01
I guess, and you're asking, what do I think about that? How do I --
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ์—ฌ๊ธฐ์— ๋Œ€ํ•ด์„œ ์ œ๊ฐ€ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜๋ƒ๋Š” ๋ง์”€์ด์‹œ์ฃ ? ์ œ๊ฐ€ ์–ด๋–ป๊ฒŒ --
26:04
JH: What's your response to the people who would say, that's horrifying?
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JH: ์‚ฌ๋žŒ๋“ค์ด ๋งŒ์•ฝ ๊ทธ๊ฒŒ ์†Œ๋ฆ„๋ผ์นœ๋‹ค๊ณ  ํ•œ๋‹ค๋ฉด ๋ญ๋ผ๊ณ  ํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?
26:06
(Audience: If someone would say to you, I find that disturbing,
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(๊ด€๊ฐ: ์–ด๋–ค ์‚ฌ๋žŒ์ด ๊ทธ๋Ÿฐ ๊ฒƒ๋“ค์ด ํ˜ผ๋ž€์Šค๋Ÿฝ๋‹ค๊ณ  ํ•œ๋‹ค๋ฉด,
26:08
what would be your response?)
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๋ญ๋ผ๊ณ  ๋‹ตํ•˜์‹œ๊ฒ ์–ด์š”?)
26:10
PR: Well, I'd say a couple of things.
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PR: ๊ธ€์Ž„, ์ „ ๋‘ ๊ฐ€์ง€ ์ •๋„ ์–˜๊ธฐํ•  ๊ฒ๋‹ˆ๋‹ค.
26:13
One is, it's disturbing like the Internet or electricity was.
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ํ•˜๋‚˜๋Š” ๊ทธ๊ฑด ์ธํ„ฐ๋„ท์ด๋‚˜ ์ „๊ธฐ๊ฐ€ ์ถฉ๊ฒฉ์ ์ด์—ˆ๋˜ ๊ฒƒ๊ณผ ๋น„์Šทํ•˜๋‹ค๋Š” ๊ฒƒ์ด๊ณ ์š”.
26:16
That is to say, it's a big change, but it isn't avoidable.
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๊ทธ๊ฑด ์—„์ฒญ๋‚œ ๋ณ€ํ™”์ง€๋งŒ ํ”ผํ•  ์ˆ˜๋„ ์—†๋‹ค๋Š” ๊ฑฐ์ฃ .
26:20
So, no amount of backpedaling or intentional behavior
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์—ญํ–‰ํ•˜๊ฑฐ๋‚˜, ๊ณ ์˜์ ์ธ ํ–‰๋™์„ ํ•œ๋‹ค๊ฑฐ๋‚˜,
26:25
or political behavior is going to keep these technology changes
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์ •์น˜์ ์ธ ํ–‰์œ„, ์–ด๋–ค ๊ฒƒ๋„ ์ด๋Ÿฐ ๊ธฐ์ˆ ์˜ ๋ณ€ํ™”๊ฐ€
26:28
from connecting us together,
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์šฐ๋ฆฌ๋ฅผ ์„œ๋กœ ์—ฐ๊ฒฐ์‹œ์ผœ์ฃผ๋Š” ๊ฑธ ๋ง‰์„ ์ˆ˜๋Š” ์—†์ฃ .
26:30
because the basic motive that people have --
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์™œ๋ƒํ•˜๋ฉด ์‚ฌ๋žŒ๋“ค์ด ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ๊ธฐ๋ณธ์  ์˜๋„๊ฐ€--
26:32
to be creative and entrepreneurial -- is going to drive energy
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์ฐฝ์˜์ ์ด๊ณ  ๋ชจํ—˜์ ์ด์—ˆ๊ณ ์š”-- ์ด๋Ÿฐ ๊ฒƒ๋“ค์ด
26:36
into these virtual worlds in the same way that it has with the Web.
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์›น์—์„œ ๊ทธ๋žฌ๋˜ ๊ฒƒ์ฒ˜๋Ÿผ ๊ฐ€์ƒ ์„ธ๊ณ„์— ์—๋„ˆ์ง€๋ฅผ ๋ถˆ๋Ÿฌ์ผ์œผํ‚ฌ ๊ฒ๋‹ˆ๋‹ค.
26:39
So this change, I believe, is a huge disruptive change.
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๊ทธ๋ž˜์„œ ์ด๋Ÿฐ ๋ณ€ํ™”๋Š” ์ œ ์ƒ๊ฐ์—” ์•„์ฃผ ํฐ ํŒŒ์žฅ์ด ๋  ๊ฒ๋‹ˆ๋‹ค.
26:44
Obviously, I'm the optimist and a big believer in what's going on here,
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๋ถ„๋ช…ํžˆ, ์ „ ์—ฌ๊ธฐ์„œ ์ผ์–ด๋‚˜๋Š” ๊ฒƒ์— ๋Œ€ํ•ด์„œ ๊ธ์ •์ ์ด๊ณ  ๊ฐ•ํ•œ ๋ฏฟ์Œ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
26:48
but I think that as -- even a sober, you know, the most sober,
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ํ•˜์ง€๋งŒ ์ œ ์ƒ๊ฐ์— ์•„์ฃผ ๋ƒ‰์ฒ ํ•œ ์‚ฌ๋žŒ์—๊ฒŒ ๋งˆ์ €,
26:52
disconnected thinker about this, looking at it from the side,
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์ด๋Ÿฐ ๊ฒƒ๊ณผ ๋™ ๋–จ์–ด์ง„ ๋ƒ‰์ฒ ํ•œ ์‚ฌ๋žŒ์ด ๋‹ค๋ฅธ ๊ด€์ ์—์„œ ๋ณธ๋‹ค๊ณ  ํ•ด๋„
26:55
has to conclude, based on the data,
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๋ฐ์ดํ„ฐ๋ฅผ ๊ธฐ๋ณธ์œผ๋กœํ•ด์„œ ์ด๋ ‡๊ฒŒ ๊ฒฐ๋ก ๋‚ด๋ฆด ์ˆ˜ ๋ฐ–์— ์—†์Šต๋‹ˆ๋‹ค.
26:57
that with those kinds of economic forces at play,
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๊ทธ๋Ÿฐ ์‹์˜ ๊ฒฝ์ œ ์š”์ธ๋“ค์ด ์ž‘์šฉ๋˜๊ณ  ์žˆ๊ณ ,
26:59
there is definitely going to be a sea change,
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๋ถ„๋ช…ํžˆ ์ปค๋‹ค๋ž€ ๋ณ€ํ™”๊ฐ€ ์˜ฌ ๊ฒƒ์ด๊ณ 
27:02
and that change is going to be intensely disruptive
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋Ÿฐ ๋ณ€ํ™”๋Š” ๊ทน์‹ฌํ•˜๊ฒŒ ํ˜ผ๋ž€์Šค๋Ÿฝ๊ณ ,
27:05
relative to our concept of our very lives and being,
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์šฐ๋ฆฌ ์‚ถ๊ณผ ์กด์žฌ์— ๋Œ€ํ•œ ๊ฐœ๋…,
27:09
and our identities, as well.
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์šฐ๋ฆฌ ์ •์ฒด์„ฑ์— ๋ชจ๋‘ ๊ด€๋ จ์žˆ์„ ๊ฑฐ๋ผ๊ณ  ๋ง์ž…๋‹ˆ๋‹ค.
27:11
I don't think we can get away from those changes.
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์ „ ์šฐ๋ฆฌ๊ฐ€ ์ด๋Ÿฐ ๋ณ€ํ™”๋“ค์„ ํ”ผํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
27:13
I think generally, we were talking about this --
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์ผ๋ฐ˜์ ์œผ๋กœ ์šฐ๋ฆฌ๊ฐ€ ์ด์•ผ๊ธฐ ํ•˜๊ณ  ์žˆ๋Š” ์ด๊ฒƒ --
27:16
I think that generally being present in a virtual world and being challenged by it,
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๊ฐ€์ƒ ์„ธ๊ณ„์— ์กด์žฌํ•˜๊ณ  ๊ทธ ์•ˆ์—์„œ ๋„์ „์„ ๋ฐ›๊ณ 
27:22
being -- surviving there, having a good life there, so to speak,
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๊ฑฐ๊ธฐ์„œ ์ƒ์กดํ•˜๊ณ , ์ข‹์€ ์ธ์ƒ์„ ์‚ด๊ณ  ํ•˜๋Š” ๊ฒƒ๋“ค์ด, ๋งํ•˜์ž๋ฉด
27:26
is a challenge because of the multiculturality of it,
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๋‹ค๋ฌธํ™”์ ์ธ ์†์„ฑ ๋•Œ๋ฌธ์—์„œ ์˜ค๋Š” ์–ด๋ ค์›€์ด๋ผ๋ฉด,
27:29
because of the languages, because of the entrepreneurial richness of it,
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๋˜๋Š” ์–ธ์–ด์—์„œ ์˜ค๋Š” ์–ด๋ ค์›€์ด๋ผ๋ฉด,
27:34
the sort of flea market nature, if you will, of the virtual world today.
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์˜ค๋Š˜๋‚  ๊ฐ€์ƒ์„ธ๊ณ„์˜ ๋ฒผ๋ฃฉ์‹œ์žฅ ๊ฐ™์€ ์†์„ฑ ๊ฐ™์€ ๊ฒƒ์ด๊ฒ ์ฃ .
27:37
It puts challenges on us to rise to. We must be better than ourselves, in many ways.
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๊ทธ๋Ÿฐ ๊ฒƒ์ด ์šฐ๋ฆฌ๊ฐ€ ๊ฒฌ๋ŽŒ์•ผ ํ•  ๋„์ „์„ ๋˜์ ธ์ฃผ์ฃ . ๋งŽ์€ ๋ฉด์—์„œ ์šฐ๋ฆฐ ์‹ค์ œ ๋ชจ์Šต๋ณด๋‹ค ๋‚˜์•„์ง€๋ ค ํ•ฉ๋‹ˆ๋‹ค.
27:43
We must learn things and, you know, be more tolerant,
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๋” ๋งŽ์„ ๊ฒƒ์„ ๋ฐฐ์šฐ๊ณ , ๋” ๋งŽ์ด ์ฐธ๊ณ 
27:46
and be smarter and learn faster and be more creative, perhaps,
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๋” ๋˜‘๋˜‘ํ•ด์ง€๊ณ , ๋” ๋นจ๋ฆฌ ๋ฐฐ์šฐ๊ณ  ๋” ์ฐฝ์˜์ ์œผ๋กœ ๋˜์–ด์•ผ๊ฒ ์ฃ .
27:52
than we are typically in our real lives.
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์šฐ๋ฆฌ ์‹ค์ œ ์‚ถ์—์„œ๋ณด๋‹จ ๋ง์ด์ฃ .
27:54
And I think that if that is true of virtual worlds,
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๋งŒ์•ฝ ๊ฐ€์ƒ์„ธ๊ณ„์˜ ๊ทธ๋Ÿฐ ๊ฒƒ๋“ค์ด ์‚ฌ์‹ค์ด๋ผ๋ฉด
27:56
then these changes, though scary -- and, I say, inevitable --
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๊ทธ๋Ÿฌ๋ฉด ์ด๋Ÿฐ ๋ณ€ํ™”๊ฐ€ ๋ฌด์„ญ๊ธด ํ•˜์ง€๋งŒ -- ๊ทธ๋ฆฌ๊ณ  ํ•„์—ฐ์ ์ด๊ฒ ์ง€๋งŒ --
28:00
are ultimately for the better,
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๊ฒฐ๊ตญ์€ ๋” ๋‚˜์€ ๊ฒƒ์„ ์œ„ํ•˜๋Š” ๊ฒƒ์ด๊ณ 
28:02
and therefore something that we should ride out.
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๊ทธ๋Ÿฌ๋ฏ€๋กœ ๊ฒฐ๊ตญ์€ ์šฐ๋ฆฌ๊ฐ€ ์ž˜ ํ—ค์ณ๋‚˜๊ฐ€์•ผ ํ•  ๊ฒƒ์ผ ๊ฒ๋‹ˆ๋‹ค.
28:05
But I would say that -- and many other authors and speakers about this,
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์ด๋ ‡๊ฒŒ ๋ง์”€๋“œ๋ฆฌ์ฃ . -- ์ € ์•„๋‹Œ ๋งŽ์€ ๋‹ค๋ฅธ ์ž‘๊ฐ€๋‚˜ ๊ฐ•์—ฐ์ž๋“ค๋„
28:09
other than me, have said, you know, fasten your seat belts
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์•ˆ์ „๋ฒจํŠธ๋ฅผ ๋‹จ๋‹จํžˆ ์ฐฉ์šฉํ•˜๋ผ๊ณ  ๋ง์”€๋“œ๋ ธ์ฃ .
28:12
because the change is coming. There are going to be big changes.
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๋ณ€ํ™”๊ฐ€ ๋‹ค๊ฐ€์˜ค๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ์—„์ฒญ๋‚œ ๋ณ€ํ™”๊ฐ€ ๋  ๊ฒ๋‹ˆ๋‹ค.
28:15
JH: Philip Rosedale, thank you very much.
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JH: Philip Rosedale ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๋Œ€๋‹จํžˆ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
28:17
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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