A smog vacuum cleaner and other magical city designs | Daan Roosegaarde

131,365 views ใƒป 2017-09-19

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: SeungGyu Min ๊ฒ€ํ† : Tae-Hoon Chung
00:12
Do you remember these glow-in-the-dark little stars
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์–ด๋ฆด ์ , ์ฒœ์žฅ์— ๋งค๋‹ฌ๋ ค ์–ด๋‘  ์†์—์„œ ๋น›๋‚˜๋˜
00:14
which you had on the ceiling when you were a boy or a girl?
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์ž‘์€ ํ˜•๊ด‘๋ณ„ ๊ธฐ์–ตํ•˜์‹œ๋‚˜์š”?
00:17
Yes?
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๊ธฐ์–ต๋‚˜์‹œ์ฃ ?
00:19
It is light.
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๊ทธ๊ฑด ๋น›์ด์—ˆ์Šต๋‹ˆ๋‹ค.
00:20
It is pure light.
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100% ์ˆœ์ˆ˜ํ•œ ๋น›์ด์—ˆ์ฃ .
00:21
I think I stared at them way too long
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์ €๋Š” ์ด๊ฑธ ์•„์ฃผ ์˜ค๋žซ๋™์•ˆ ์ณ๋‹ค๋ณด๊ณค ํ–ˆ๋˜ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.
00:23
when I was a five-year-old, you know?
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5์‚ด ๋•Œ์˜€์ฃ .
00:25
It's so beautiful:
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๋„ˆ๋ฌด๋‚˜๋„ ์•„๋ฆ„๋‹ค์› ์Šต๋‹ˆ๋‹ค.
00:26
no energy bill, no maintenance.
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์ „๊ธฐ์š”๊ธˆ๋„ ์•ˆ๋‚˜์˜ค๊ณ  ๊ด€๋ฆฌํ•˜๋Š๋ผ ๋”ฐ๋กœ ์‹ ๊ฒฝ์“ธ ์ผ๋„ ์—†์—ˆ์ฃ .
00:29
It is there.
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ํ•ญ์ƒ ๊ฑฐ๊ธฐ ์žˆ์—ˆ๊ฑฐ๋“ ์š”.
00:30
So two years ago, we went back to the lab,
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๊ทธ๋ž˜์„œ 2๋…„ ์ „ ์ €ํฌ๋Š” ์—ฐ๊ตฌ์‹ค๋กœ ๋Œ์•„๊ฐ€
00:32
making it more durable, more light-emitting,
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์ „๋ฌธ๊ฐ€๋“ค๊ณผ ํ•จ๊ป˜ ๋” ์˜ค๋ž˜๊ฐ€๊ณ  ๋” ๋งŽ์€ ๋น›์„ ๋‚ด๋„๋ก
00:34
with the experts.
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๋งŒ๋“œ๋Š” ์—ฐ๊ตฌ๋ฅผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
00:36
And at the same time, we got a request from this guy --
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๊ทธ๋Ÿด ์ฆˆ์Œ, ์ €ํฌ๋Š” ์ด ๋‚จ์ž๋กœ๋ถ€ํ„ฐ ์ œ์•ˆ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
00:40
Van Gogh, the famous Van Gogh Foundation --
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๋ฐ˜ ๊ณ ํ˜ธ, ๊ทธ ์œ ๋ช…ํ•œ ๋ฐ˜ ๊ณ ํ˜ธ ์žฌ๋‹จ์—์„œ
00:42
who wanted to celebrate his 125th anniversary in the Netherlands.
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๊ทธ์˜ 125์ฃผ๋…„ ๊ธฐ๋…์ผ์„ ๋„ค๋œ๋ž€๋“œ์—์„œ ๊ธฐ๋…ํ•˜๊ณ  ์‹ถ์–ดํ–ˆ์Šต๋‹ˆ๋‹ค.
00:47
And they came to me and asked,
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๊ทธ๋“ค์ด ์ œ๊ฒŒ ์™€์„œ ๋ถ€ํƒํ–ˆ์ฃ .
00:48
"Can you make a place where he feels more alive again
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"๋„ค๋œ๋ž€๋“œ์— ๋ฐ˜ ๊ณ ํ˜ธ๊ฐ€ ๋‹ค์‹œ ์‚ด๊ณ  ์žˆ๋Š” ๊ฒƒ ๊ฐ™์ด ๋Š๋‚„ ์ˆ˜ ์žˆ๋Š” ๊ทธ๋Ÿฐ ๊ณต๊ฐ„์„
00:52
in the Netherlands?"
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๋งŒ๋“ค์–ด ์ค„ ์ˆ˜ ์žˆ์„๊นŒ์š”?"
00:53
And I liked that question a lot,
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์ €๋Š” ์ด ์š”์ฒญ์ด ๋„ˆ๋ฌด ๋ง˜์— ๋“ค์–ด
00:55
so in way,
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๊ทธ๋ž˜์„œ ๊ทธ ๋ฐฉ๋ฒ•์œผ๋กœ
00:56
we sort of started to connect these two different worlds.
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์™„์ „ํžˆ ๋‹ค๋ฅธ ์ด ๋‘ ์„ธ์ƒ๋ฅผ ์ž‡๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
01:00
This is how my brain works,
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๊ทธ๋‚˜์ €๋‚˜ ์ด๊ฑด ์ œ ๋‡Œ๊ฐ€
01:02
by the way.
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์ผ์„ ํ•˜๋Š” ๋ชจ์Šต์ž…๋‹ˆ๋‹ค.
01:03
(Laughter)
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(์›ƒ์Œ)
01:04
I would love to keep on doing this for an hour,
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1์‹œ๊ฐ„ ๋™์•ˆ ๊ณ„์† ์ด๋ ‡๊ฒŒ ์ผํ•˜๊ณ  ์‹ถ๋„ค์š”.
01:06
but OK --
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ํ•˜์ง€๋งŒ ์ž, ๋‹ค์‹œ
01:07
(Laughter)
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(์›ƒ์Œ)
์ด๊ฒŒ ์ €ํฌ๊ฐ€ ๋งŒ๋“  ๊ฒฐ๊ณผ์ž…๋‹ˆ๋‹ค.
01:08
And this is the result that we made:
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์ž์ „๊ฑฐ ๋„๋กœ. ๋‚ฎ๋™์•ˆ ํƒœ์–‘์œผ๋กœ ์ถฉ์ „๋˜๊ณ 
01:10
a bicycle path which charges at daytime via the sun
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๋ฐค์— ๊ธธ๊ฒŒ๋Š” 8์‹œ๊ฐ„ ๋™์•ˆ ๋น›๋‚˜์ฃ .
01:13
and glows at night, up to eight hours.
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01:15
(Applause)
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(๋ฐ•์ˆ˜)
01:16
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
01:18
... hinting towards a future which should be energy friendly
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์—๋„ˆ์ง€ ์นœํ™”์ ์ผ ๋ฏธ๋ž˜์˜ ํ™˜๊ฒฝ์„ ์ง€ํ–ฅํ•˜๋ฉด์„œ
01:22
and linking up the local grounds
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์ง€์—ญ ์‚ฌํšŒ๋ฅผ ์„œ๋กœ ์ด์–ด์ฃผ๋Š”
01:24
as Van Gogh literally walked and lived there in 1883.
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๋ฐ˜ ๊ณ ํ˜ธ๊ฐ€ ๋ฌธ์ž ๊ทธ๋Œ€๋กœ ๊ฑท๊ณ  ์‚ด์•˜๋˜ 1883๋…„์˜ ๊ทธ ๊ธธ.
01:27
And you can go there every night for free, no ticket needed.
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์—ฌ๋Ÿฌ๋ถ„์€ ๋งค์ผ ๋ฐค ๋ฌด๋ฃŒ๋กœ ์ €๊ณณ์— ๊ฐˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ‘œ๋Š” ํ•„์š” ์—†์–ด์š”.
01:31
People experience the beauty of cycling through the starry night,
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์นœํ™˜๊ฒฝ ์—๋„ˆ์ง€์™€ ์•ˆ์ „์„ ์ƒ๊ฐํ•˜๊ณ  ๋ณ„์ด ๋ฐ˜์ง์ด๋Š” ๋ฐค์„ ๊ฐ€๋ฅด๋ฉฐ ์ž์ „๊ฑฐ๋ฅผ ํƒ€๋Š”
01:34
thinking about green energy and safety.
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๋ฉ‹๋“ค์–ด์ง„ ๊ฒฝํ—˜์„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
01:36
I want to create places where people feel connected again.
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์ €๋Š” ์‚ฌ๋žŒ๋“ค์ด ๋‹ค์‹œ ์„œ๋กœ ์ด์–ด์ ธ ์žˆ๋‹ค๋Š” ๊ฑธ ๋Š๋‚„ ์ˆ˜ ์žˆ๋Š” ๊ทธ๋Ÿฐ ๊ณณ์„ ๋งŒ๋“ค๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
01:40
And it was somehow great to make these projects happen
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๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฐ ํ”„๋กœ์ ํŠธ๋ฅผ ์‚ฐ์—…์ฒด์™€ ํŠนํžˆ ์‚ฌํšŒ๊ธฐ๋ฐ˜์‹œ์„ค ํšŒ์‚ฌ๋“ค๊ณผ
01:43
with the industry, with the infrastructure companies.
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ํ•จ๊ป˜ ํ•˜๊ฒŒ ๋œ ๊ฒƒ์€ ์–ด์จŒ๊ฑฐ๋‚˜ ์ฐธ์œผ๋กœ ๋Œ€๋‹จํ•œ ์ผ์ด์—ˆ์ฃ .
01:46
So when these sheikhs of Qatar started to call:
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๊ทธ๋žฌ๋”๋‹ˆ ์นดํƒ€๋ฅด์˜ ์ง€๋„์ž ์…ฐ์ดํฌ๋“ค์ด ์ „ํ™”ํ•ด
01:48
"How much for 10 kilometers?"
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"10 km๋ฉด ์–ผ๋งˆ๋‚˜ ๋“ญ๋‹ˆ๊นŒ?" ๋ฌป๊ธฐ ์‹œ์ž‘ํ•˜๋”๊ตฐ์š”.
01:50
(Laughter)
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(์›ƒ์Œ)
01:51
Yeah, really, that's a weird call you're going to get.
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๋„ค, ์ด๋Ÿฐ ์ด์ƒํ•œ ์ „ํ™” ์ง„์งœ ๋ฐ›๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
ํ•˜์ง€๋งŒ ์ด๊ฒŒ ์ผ์ข…์˜
01:54
But it's fascinating
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01:55
that this is not just a sort of one-off, nice-to-have special.
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์ผํšŒ์„ฑ, ๋ณด์—ฌ์ฃผ๊ธฐ์‹์˜ ํŠน๋ณ„ํ•œ ์ผ์ด ์•„๋‹ˆ๋ผ๋Š” ๊ฒŒ ๋ฉ‹์ง„ ๊ฑฐ์ฃ .
01:58
I think this kind of creative thinking, these kinds of connections --
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์ €๋Š” ์ด๋Ÿฌํ•œ ์ฐฝ์˜์ ์ธ ์‚ฌ๊ณ ์™€ ๋„คํŠธ์›Œํฌ์•ผ ๋ง๋กœ
02:02
it's the new economy.
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ํ•˜๋‚˜์˜ ์ƒˆ๋กœ์šด ๊ฒฝ์ œ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
02:03
The World Economic Forum, the think tank in Geneva,
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์Šค์œ„์Šค ์ œ๋„ค๋ฐ”์˜ ์ง€์‹๊ณต๋™์ฒด์ธ ์„ธ๊ณ„๊ฒฝ์ œํฌ๋Ÿผ์€
02:06
did an interview with a lot of smart people
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์ „์„ธ๊ณ„์˜ ์ˆ˜๋งŽ์€ ๋˜‘๋˜‘ํ•œ ์‚ฌ๋žŒ๋“ค๊ณผ
02:08
all around the world,
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์ธํ„ฐ๋ทฐ๋ฅผ ์ง„ํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:09
asking, "What are the top 10 skills you and I need to become successful?"
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"๋‹น์‹ ์ด๋‚˜ ์ œ๊ฐ€ ์„ฑ๊ณตํ•˜๋Š”๋ฐ ํ•„์š”ํ•œ ๊ฐ€์žฅ ์ค‘์š”ํ•œ 10๊ฐ€์ง€ ๊ธฐ์ˆ ์€ ๋ญ˜๊นŒ์š”?"
02:14
And what is interesting, what you see here:
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์—ฌ๊ธฐ์„œ ์—ฌ๋Ÿฌ๋ถ„์ด ํฅ๋ฏธ๋กญ๊ณ  ์ฃผ์˜๊นŠ๊ฒŒ ๋ณด์…”์•ผํ•  ์ ์€ ์ด๊ฒ๋‹ˆ๋‹ค.
02:17
it's not about money
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์ด๊ฒŒ ๋ˆ์— ๊ด€๋ จ๋œ ๊ฒƒ์ด ์•„๋‹ˆ์—ˆ์–ด์š”.
02:19
or being really good in C++,
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C++๋ฅผ ์•„์ฃผ ์ž˜ ํ•˜๋Š” ๊ฒƒ๋„ ์•„๋‹ˆ์—ˆ๊ตฌ์š”.
02:22
although these are great skills to have, I have to admit.
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์ด๊ฒŒ ๋‹ค ๊ฐ€์ง€๊ธฐ๋งŒ ํ•˜๋ฉด ์•„์ฃผ ๋Œ€๋‹จํ•œ ๊ธฐ์ˆ ์ด๋ผ ์ธ์ •์€ ํ•ด๋„
02:25
But look at number three, creativity;
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์‚ฌ๋žŒ๋“ค์ด ๋‹ตํ•œ ๊ฒƒ ์ค‘์— 3๋“ฑ์€ ์ฐฝ์˜์„ฑ์ด๊ณ 
02:27
number two, critical thinking;
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2๋“ฑ์€ ๋น„ํŒ์ ์ธ ์‚ฌ๊ณ 
02:30
number one, complex problem-solving --
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1๋“ฑ์€ ๋ณต์žกํ•œ ๋ฌธ์ œ์˜ ํ•ด๊ฒฐ ๋Šฅ๋ ฅ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
02:33
all the things a robot or a computer is really bad at.
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๋กœ๋ด‡์ด๋‚˜ ์ปดํ“จํ„ฐ๊ฐ€ ์ •๋ง ์ž˜ ๋ชปํ•˜๋Š” ๊ฒƒ๋“ค์ด์ฃ .
02:38
And this makes me very optimistic, very hopeful for the new world,
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๋•๋ถ„์— ์ €๋Š” ์•ž์œผ๋กœ์˜ ์ƒˆ ์„ธ์ƒ์— ๋Œ€ํ•ด ๋‚™๊ด€์ ์ด๊ณ  ํฌ๋ง์ ์ด๊ฒŒ ๋์Šต๋‹ˆ๋‹ค.
02:42
that as we will live in this hyper-technological world,
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์šฐ๋ฆฌ๊ฐ€ ์•ž์œผ๋กœ ์ดˆ๊ณ ๋„ ๊ธฐ์ˆ ์„ธ์ƒ์—์„œ ์‚ด๋ฉด์„œ
02:45
our human skills --
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์šฐ๋ฆฌ ์ธ๊ฐ„์ ์ธ ๋ฉด๋ชจ๋“ค
02:46
our desire for empathy,
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๊ณต๊ฐ์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ์—ด๋ง
02:47
our desire for curiosity,
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ํ˜ธ๊ธฐ์‹ฌ์— ๋Œ€ํ•œ ๊ฐˆ๋ง
02:50
our desire for beauty --
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์•„๋ฆ„๋‹ค์šด์— ๋Œ€ํ•œ ์š•๋ง์ด
02:51
will be more appreciated again,
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๋‹ค์‹œ ๋”์šฑ ๊ฐ€์น˜๋ฅผ ์ธ์ •๋ฐ›๊ณ 
02:53
and we will live in a world where creativity is our true capital.
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์šฐ๋ฆฌ์˜ ์ฐฝ์˜๋ ฅ์ด ๋ฐ”๋กœ ์ž์‚ฐ์ด ๋˜๋Š” ์„ธ๊ณ„์— ์‚ด๊ฒŒ ๋˜๊ฒ ๊ตฌ๋‚˜.
02:58
And a creative process like that --
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๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฌํ•œ ์ฐฝ์˜์ ์ธ ๊ณผ์ •์€
03:01
I don't know how it works for you,
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์—ฌ๋Ÿฌ๋ถ„๋“ค์—๊ฒŒ๋Š” ์–ด๋–ป๊ฒŒ ์ž‘๋™ํ•˜๋Š”์ง€ ๋ชจ๋ฅด์ง€๋งŒ
03:02
but in my brain, it always starts with a question:
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์ œ ๋จธ๋ฆฌ์†์—์„œ๋Š” ์–ธ์ œ๋‚˜ ์งˆ๋ฌธ์œผ๋กœ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค.
03:05
Why?
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์™œ?
03:07
Why does a jellyfish emit light?
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์™œ ํ•ดํŒŒ๋ฆฌ๋Š” ๋น›์„ ๋‚ด์ง€?
03:10
Or a firefly?
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๋ฐ˜๋”ง๋ถˆ์ด๋Š” ์™œ?
03:11
Or why do be accept pollution?
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์™œ ์˜ค์—ผ์„ ํ—ˆ์šฉํ•˜์ง€?
03:13
This is from my room in Beijing three years ago.
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์ด๊ฒƒ์€ 3๋…„ ์ „ ๋ฒ ์ด์ง•์˜ ์ œ ๋ฐฉ์—์„œ ๋ณธ ๋ชจ์Šต์ž…๋‹ˆ๋‹ค.
03:16
Left image is a good day -- Saturday.
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์™ผ์ชฝ์˜ ์‚ฌ์ง„์€ ๋ง‘์€ ๋‚ ์ž…๋‹ˆ๋‹ค. ํ† ์š”์ผ์ด์—ˆ๋„ค์š”.
03:18
I can see the cars and the people, the birds;
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์ฐจ๋‚˜ ์‚ฌ๋žŒ๋“ค, ์ƒˆ๋ฅผ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
03:20
life is OK in a dense urban city.
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๋ถ์ ๊ฑฐ๋ฆฌ๋Š” ๋„์‹œ์˜ ์‚ถ์€ ๊ดœ์ฐฎ์ฃ .
03:23
And on the right image --
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์˜ค๋ฅธ์ชฝ ์‚ฌ์ง„์€
03:25
holy moly.
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์„ธ์ƒ์—๋‚˜.
03:26
Pollution -- complete layers.
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๊ณตํ•ด๊ฐ€ -- ์™„๋ฒฝํ•œ ์ธต์„ ์ด๋ฃจ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
03:28
I couldn't even see the other side of the city.
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๋„์‹œ ์ € ๋ฐ˜๋Œ€ ์ชฝ์€ ๋ณผ ์ˆ˜๋„ ์—†์ฃ .
03:31
And this image made me really sad.
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์ด ์‚ฌ์ง„์€ ์ €๋ฅผ ์ •๋ง ์Šฌํ”„๊ฒŒ ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:33
This is not the bright future we envision here at TED --
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์ด๊ฑด ์—ฌ๊ธฐ ํ…Œ๋“œ์—์„œ ์šฐ๋ฆฌ๊ฐ€ ๊ทธ๋ฆฌ๋Š” ๊ทธ๋Ÿฐ ๋ฐ์€ ๋ฏธ๋ž˜๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.
03:36
this is the horror.
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์ด๊ฒƒ์€ ๊ณตํฌ์ฃ .
03:37
We live five to six years shorter;
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์šฐ๋ฆฌ์˜ ์ˆ˜๋ช…์ด 5~6๋…„ ์งง์•„์ง€๊ณ 
03:39
children have lung cancer when they're six years old.
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์•„์ด๋“ค์ด 6์‚ด์— ํ์•”์— ๊ฑธ๋ฆฝ๋‹ˆ๋‹ค.
03:42
And so in a weird, beautiful way,
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๊ทธ๋Ÿฐ๋ฐ ์ด์ƒํ•˜๊ณ  ์•„๋ฆ„๋‹ค์šด ๋ฐฉ์‹์œผ๋กœ
03:45
I, at that moment, became inspired by Beijing smog.
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์ € ์ˆœ๊ฐ„ ์ €๋Š” ๋ฒ ์ด์ง• ์Šค๋ชจ๊ทธ์—์„œ ์˜๊ฐ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
03:49
And the governments all around the world are fighting their war on smog,
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์ „ ์„ธ๊ณ„์—์„œ ์ •๋ถ€๋Š” ์Šค๋ชจ๊ทธ์™€ ์‹ธ์šฐ๊ณ  ์žˆ์ฃ .
03:53
but I wanted to make something within the now.
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ํ•˜์ง€๋งŒ, ์ €๋Š” ์ง€๊ธˆ ๋ฐ”๋กœ ๋ญ”๊ฐ€ ๋งŒ๋“ค๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค.
03:55
So we decided to build the largest smog vacuum cleaner
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๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ์„ธ์ƒ์—์„œ ๊ฐ€์žฅ ํฐ ์Šค๋ชจ๊ทธ ์ง„๊ณต์ฒญ์†Œ๊ธฐ๋ฅผ
03:59
in the world.
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์ œ์ž‘ํ•˜๊ธฐ๋กœ ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:01
It sucks up polluted air, cleans it
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์˜ค์—ผ๋œ ๊ณต๊ธฐ๋ฅผ ๋นจ์•„๋“ค์—ฌ ์ •ํ™”ํ•œ ํ›„
04:03
and then releases it.
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๋Œ€๊ธฐ์ค‘์œผ๋กœ ๋‚ด๋ณด๋‚ด์ฃ .
04:04
And we built the first one.
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ์ฒซ๋ฒˆ์งธ ์ž‘ํ’ˆ์„ ๋งŒ๋“ค์—ˆ์–ด์š”.
04:06
So it sucks up 30,000 cubic meters per hour,
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์‹œ๊ฐ„ ๋‹น ์‚ผ๋งŒ ์„ธ์ œ๊ณฑ ๋ฏธํ„ฐ๋ฅผ ๋นจ์•„๋“ค์—ฌ
04:09
cleans it on the nano level -- the PM2.5, PM10 particles --
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๋‚˜๋…ธ ์ˆ˜์ค€์˜ PM2.5๋‚˜ PM10 ์ž…์ž๋ฅผ ๊นจ๋—ํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
04:13
using very little electricity,
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์ „๋ ฅ์€ ๊ฑฐ์˜ ์†Œ๋น„ํ•˜์ง€ ์•Š๊ณ 
04:15
and then releases the clean air,
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๊ทธ ์ •ํ™”๋œ ๊ณต๊ธฐ๋ฅผ ๋‚ด๋ณด๋‚ด
04:17
so we have parks, playgrounds, which are 55 to 75 percent more clean
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๋„์‹œ ๋‚ด ๋‹ค๋ฅธ ์ง€์—ญ๋ณด๋‹ค 55~75% ๊ณต๊ธฐ๊ฐ€ ๋” ๊นจ๋—ํ•œ
04:23
than the rest of the city.
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๊ณต์›๊ณผ ์šด๋™์žฅ์„ ๋งŒ๋“ค์—ˆ์ฃ .
04:24
(Applause)
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(๋ฐ•์ˆ˜)
04:26
Yes!
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๋„ค!
04:27
(Applause)
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(๋ฐ•์ˆ˜)
๊ทธ๋ฆฌ๊ณ  ๋งค๋‹ฌ ํ•œ ๋ฒˆ ๊ฐ€๋Ÿ‰
04:29
And every month or so,
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04:32
it opens like a spaceship --
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์ด ์ •ํ™”ํƒ‘์€ ์—ด๋ฆฝ๋‹ˆ๋‹ค. ์šฐ์ฃผ์„ ์ฒ˜๋Ÿผ ๋ง์ด์ฃ .
04:36
like a Marilyn Monroe with the -- well, you know what.
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๋งˆ๋ฆด๋ฆฐ ๋จผ๋กœ ์น˜๋งˆ์ฒ˜๋Ÿผ์š”. ๋ญ”์ง€ ์•„์‹œ๊ฒ ์ฃ ?
04:38
Anyway.
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์–ด์ฐŒ๋๋“ ๊ฐ„.
04:40
(Laughter)
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(์›ƒ์Œ)
04:41
So this ...
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์ด๊ฒƒ์ด
04:42
this is the stuff we are capturing.
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์ด๊ฒƒ์ด ์šฐ๋ฆฌ๊ฐ€ ๊ฑธ๋Ÿฌ๋‚ด๋Š” ๋ฌผ์งˆ์ž…๋‹ˆ๋‹ค.
04:45
This is Beijing smog.
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๋ฒ ์ด์ง• ์Šค๋ชจ๊ทธ์ฃ .
04:47
This is in our lungs right now.
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์ด๊ฒŒ ์šฐ๋ฆฌ ํ ์†์— ์žˆ๋Š” ๊ฒ๋‹ˆ๋‹ค.
04:49
If you live next to a highway, it's the same as 17 cigarettes per day.
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๋งŒ์•ฝ ๊ณ ์†๋„๋กœ ์˜†์— ์‚ฌ์‹œ๋Š” ๊ฑฐ๋ฉด, ํ•˜๋ฃจ ๋‹ด๋ฐฐ 17 ๊ฐœ๋น„๋ฅผ ํ”ผ๋Š” ๊ฒƒ๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค.
04:52
Are we insane?
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์šฐ๋ฆฌ๊ฐ€ ๋ฏธ์นœ ๊ฑด๊ฐ€์š”?
04:53
When did we say yes to that?
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์šฐ๋ฆฌ๊ฐ€ ์–ธ์ œ ์ด๋ž˜๋„ ๋œ๋‹ค๊ณ  ํ–ˆ์ฃ ?
04:55
And we had buckets of this disgusting material
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์ด ํ˜์˜ค์Šค๋Ÿฐ ๋ฌผ์งˆ์ด ๋ช‡ ์–‘๋™์ด์”ฉ ์ œ ์ž‘์—…์‹ค์—
์Œ“์—ฌ ์žˆ์—ˆ๋Š”๋ฐ
04:59
in our studio,
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05:00
and on a Monday morning, we were discussing, we were like,
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์–ด๋Š ์›”์š”์ผ ์•„์นจ ์ €ํฐ ํ† ๋ก ์„ ํ•˜๊ณ  ์žˆ์—ˆ์ฃ . ์ด๋Ÿฐ ์‹์ž…๋‹ˆ๋‹ค.
05:03
"Shit, what should we do with it? Should we throw it away?"
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"์  ์žฅ, ์ด๊ฑธ๋กœ ๋ญ˜ ํ•˜์ง€? ๊ฐ–๋‹ค ๋ฒ„๋ฆด๊นŒ?"
"๋„์™€์ค˜!"๋ž‘ ๋น„์Šทํ–ˆ์ฃ .
05:06
Like, "Help!"
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05:07
And then we realized: no, no, no, no, no --
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ํ•˜์ง€๋งŒ ๊นจ๋‹ฌ์•˜์ฃ . ์•„๋ƒ, ์•„๋ƒ, ์•ˆ ๋ผ, ์•ˆ ๋ผ --
05:09
waste should not exist.
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์“ฐ๋ ˆ๊ธฐ๋Š” ์กด์žฌํ•ด์„  ์•ˆ ๋˜๋Š” ๊ฒ๋‹ˆ๋‹ค.
05:10
Waste for the one should be food for the other.
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๋ˆ„๊ตฐ๊ฐ€์—๊ฒŒ ์“ฐ๋ ˆ๊ธฐ์ธ ๊ฒƒ์ด ๋‹ค๋ฅธ ๋ˆ„๊ตฐ๊ฐ€์—๊ฒŒ๋Š” ์–‘์‹์ด ๋˜์–ด์•ผ์ฃ .
05:14
So, here, maybe show it around.
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์ž, ์—ฌ๊ธฐ, ํ•œ๋ฒˆ ์ฃฝ ๋Œ๋ ค ๋ณด์„ธ์š”.
05:16
Do not put this in your coffee.
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์ปคํ”ผ์—๋Š” ๋„ฃ์ง€ ๋งˆ์‹œ๊ตฌ์š”.
05:18
(Laughter)
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(์›ƒ์Œ)
05:19
And we realized that 42 percent is made out of carbon,
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์ €ํฌ๋Š” ์ด๊ฒŒ 42%๋Š” ํƒ„์†Œ๋กœ ๋งŒ๋“ค์–ด ์กŒ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ์•˜์Šต๋‹ˆ๋‹ค.
05:22
and carbon, of course, under high pressure,
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ํƒ„์†Œ๋Š” ๋ฌผ๋ก  ๋†’์€ ์••๋ ฅ์„ ๊ฐ€ํ•˜๋ฉด
05:24
you get ...
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์—ฌ๋Ÿฌ๋ถ„๋“ค
05:26
diamonds.
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์˜ˆ, ๋‹ค์ด์•„๋ชฌ๋“œ๊ฐ€ ์ƒ๊น๋‹ˆ๋‹ค.
05:28
So, inspired by that, we compress it for 30 minutes --
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์—ฌ๊ธฐ์— ์˜๊ฐ์„ ๋ฐ›์•„ ์ €ํฌ๋Š” 30๋ถ„ ๋™์•ˆ ์••๋ ฅ์„ ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:32
(Cracking sound)
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(๋ถ€์„œ์ง€๋Š” ์†Œ๋ฆฌ)
05:33
and make smog-free rings.
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๊ทธ๋ฆฌ๊ณ  ์Šค๋ชจ๊ทธ ์—†์•ค ๋ฐ˜์ง€๋ฅผ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
05:35
(Laughter)
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(์›ƒ์Œ)
05:36
And so by sharing -- yeah, really!
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๊ทธ๋ฆฌ๊ณ  ์ด ๋ฐ˜์ง€๋ฅผ ๊ณต์œ ํ•œ๋‹ค๋Š” ๊ฑด -- ๋„ค, ์ •๋ง๋กœ์š”!
05:38
And so by sharing a ring,
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๋ฐ˜์ง€๋ฅผ ํ•˜๋‚˜ ๊ณต์œ ํ•œ๋‹ค๋Š” ๊ฑด
05:40
you donate 1,000 cubic meters of clean air
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์ฒœ ์„ธ์ œ๊ณฑ ๋ฏธํ„ฐ์— ํ•ด๋‹นํ•˜๋Š” ๊นจ๋—ํ•œ ๊ณต๊ธฐ๋ฅผ
05:42
to the city the tower is in.
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์ € ๊ณต๊ธฐ์ •ํ™”ํƒ‘์ด ์žˆ๋Š” ๋„์‹œ์— ๊ธฐ๋ถ€ํ•œ ๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
05:44
(Applause)
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(๋ฐ•์ˆ˜)
05:45
I have one here --
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์—ฌ๊ธฐ ํ•˜๋‚˜ ์žˆ์Šต๋‹ˆ๋‹ค.
05:46
(Applause)
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(๋ฐ•์ˆ˜)
05:48
A little floating cube.
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๋ฌผ์— ๋œจ๋Š” ์กฐ๊ทธ๋งˆํ•œ ์œก๋ฉด์ฒด์ฃ .
05:51
I will give one to you.
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๋‹น์‹ ์—๊ฒŒ ํ•˜๋‚˜ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
05:53
I'm not going to propose, don't worry.
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ํ”„๋กœํฌ์ฆˆ๋Š” ์•„๋‹ˆ๋‹ˆ๊นŒ ๊ฑฑ์ •ํ•˜์ง€ ๋งˆ์‹œ๊ตฌ์š”.
05:55
(Laughter)
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(์›ƒ์Œ)
05:56
Are we good?
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๊ดœ์ฐฎ์ฃ ?
05:57
You can show it around.
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์ฃผ์œ„ ๋ถ„๋“ค๊ณผ ๋Œ๋ ค ๋ณด์…”๋„ ๋ฉ๋‹ˆ๋‹ค.
05:59
And we put this online -- Kickstarter campaign, crowdfunding.
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์ €ํฌ๋Š” ์ด๊ฑธ ์˜จ๋ผ์ธ์— ์˜ฌ๋ ธ์Šต๋‹ˆ๋‹ค. ํ‚ฅ์Šคํƒ€ํ„ฐ๋ผ๊ณ  ์‹œ๋ฏผ๊ธฐ๊ธˆ์šด๋™์ด์—ˆ๋Š”๋ฐ
06:02
And people started to preorder it,
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์‚ฌ๋žŒ๋“ค์ด ์„ ์ฃผ๋ฌธํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์ฃ .
06:04
but more importantly, they started to prepay it.
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๋” ์ค‘์š”ํ•œ๊ฒƒ์€ ๊ทธ๋ถ„๋“ค์ด ์„ ๋ถˆ๋กœ ์ง€๋ถˆํ–ˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:07
So the finance we made with the jewelry helped us to realize,
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ์ด ๋ณด์„์œผ๋กœ ๋งŒ๋“  ๋ˆ ๋•๋ถ„์— ์ €ํฌ๋Š” ์ € ์ฒซ๋ฒˆ์งธ ๊ณต๊ธฐ์ •ํ™”ํƒ‘์„
06:10
to build the first tower.
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๋งŒ๋“ค ์ˆ˜ ์žˆ์—ˆ๋˜ ๊ฒ๋‹ˆ๋‹ค.
06:12
And that's powerful.
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๊ต‰์žฅํžˆ ์˜๋ฏธ์‹ฌ์žฅํ•˜์ฃ .
06:13
So the waste the activator, it was the enabler.
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ๊ทธ ์“ฐ๋ ˆ๊ธฐ๋Š” ์ด‰๋งค์ œ์ด์ž ์กฐ๋ ฅ์ž์ž…๋‹ˆ๋‹ค.
06:16
Also, the feedback from the community --
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2010
๋˜ํ•œ, ํ›„์›์ž๋กœ๋ถ€ํ„ฐ ๋ฐ›์€ ์˜๊ฒฌ๋„ ์žˆ๋Š”๋ฐ์š” --
์ด๋“ค์€ ์ธ๋„์˜ ์‹ ํ˜ผ ๋ถ€๋ถ€์ž…๋‹ˆ๋‹ค.
06:18
this is a wedding couple from India,
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์‹ ๋ž‘์ด ์‹ ๋ถ€์—๊ฒŒ ์ด ์Šค๋ชจ๊ทธ ์—†์•ค ๋ฐ˜์ง€๋ฅผ ์ฃผ๋ฉฐ ์ฒญํ˜ผํ–ˆ์Šต๋‹ˆ๋‹ค.
06:20
where he proposed to her with the smog-free ring
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06:22
as a sign of true beauty,
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์ง„์ •ํ•œ ์•„๋ฆ„๋‹ค์›€์˜ ์ƒ์ง•์œผ๋กœ
06:24
as a sign of hope.
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๋˜ ํฌ๋ง์˜ ์ƒ์ง•์œผ๋กœ ๋ง์ด์ฃ .
06:26
And she said yes.
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๊ทธ๋ฆฌ๊ณ  ์‹ ๋ถ€๋Š” ์Šน๋‚™ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:27
(Laughter)
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(์›ƒ์Œ)
06:29
I love this image so much for a lot of different reasons.
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์ €๋Š” ์—ฌ๋Ÿฌ ์„œ๋กœ ๋‹ค๋ฅธ ์ด์œ ๋กœ ์ด ์‚ฌ์ง„์„ ์ •๋ง ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค.
06:33
(Laughter)
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(์›ƒ์Œ)
06:34
And right now, the project is touring through China,
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๋ฐ”๋กœ ์ง€๊ธˆ ์ด ํ”„๋กœ์ ํŠธ๋Š” ์ค‘๊ตญ ์ „์—ญ์„ ๋Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
์‹ค์ œ ์ค‘๊ตญ ์ค‘์•™ ์ •๋ถ€์˜ ์ง€์›์„ ๋ฐ›๊ณ  ์žˆ์ฃ .
06:37
actually with the support of China's central government.
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๊ทธ๋ž˜์„œ ์ง€์—ญ์— ๊นจ๋—ํ•œ ๊ณต๊ธฐ๋ฅผ ๊ฐ€์ง„ ๊ณต์›์„ ๋งŒ๋“ค์ž๋Š” ์ฒซ๋ฒˆ์งธ ๋ชฉํ‘œ๋Š”
06:40
So the first goal is to create local clean-air parks,
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06:43
and that works already quite well --
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์ด๋ฏธ ์•„์ฃผ ์ž˜ ์ง„ํ–‰๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
06:45
55, 75 percent more clean.
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55~75%๋‚˜ ๋” ๊นจ๋—ํ•ด์กŒ์ฃ .
06:47
And at the same time,
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๊ทธ๋Ÿฌ๋ฉด์„œ ๋™์‹œ์— ์ €ํฌ๋Š”
06:48
we team up with the NGOs,
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NGO ๋‹จ์ฒด๋“ค๊ณผ
06:50
with the governors,
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๊ฐ ์„ฑ์˜ ์„ฑ์žฅ
06:51
with the students,
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ํ•™์ƒ
06:52
with the tech people,
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๊ธฐ์ˆ ์ž ๋“ฑ๊ณผ ํž˜์„ ํ•ฉ์ณ
06:53
to say, "Hey, what do we need to do to make a whole city smog-free?"
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๋ฌผ์—ˆ์ฃ . "์ „์ฒด ๋„์‹œ๋ฅผ ๋งค์—ฐ์ด ์—†๋Š” ๋„์‹œ๋กœ ๋งŒ๋“ค๋ ค๋ฉด ๋ฌด์—‡์„ ํ•ด์•ผ ํ• ๊นŒ?"
06:57
It's about the dream of clean air.
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์ด๊ฑด ๊นจ๋—ํ•œ ๊ณต๊ธฐ๋ผ๋Š” ๊ฟˆ์— ๋Œ€ํ•œ ๊ฒ๋‹ˆ๋‹ค.
์ €ํฌ๋Š” ์›Œํฌ์ƒต์„ ์ง„ํ–‰ํ•ฉ๋‹ˆ๋‹ค. ์ƒˆ๋กœ์šด ์•„์ด๋””์–ด๊ฐ€ ๋– ์˜ค๋ฆ…๋‹ˆ๋‹ค.
06:59
We do workshops. New ideas pop up.
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07:01
These are smog-free bicycles which -- I'm Dutch, yes? --
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์ด๊ฑด ๋งค์—ฐ์„ ์—†์• ๋Š” ์ž์ „๊ฑฐ์ธ๋ฐ -- ์ œ๊ฐ€ ๋„ค๋œ๋ž€๋“œ ์‚ฌ๋žŒ์ธ๊ฑด ์•„์‹œ์ฃ ?
07:04
I have this "bicycle DNA" inside of me somewhere.
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์ œ ์•ˆ ์–ด๋”˜๊ฐ€์— ๋ฐ”๋กœ ์ด "์ž์ „๊ฑฐDNA"๊ฐ€ ๋“ค์–ด ์žˆ์–ด์š”.
07:06
And so it sucks up polluted air,
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๊ทธ๋ฆฌ๊ณ  ์ด ์ž์ „๊ฑฐ๋Š” ์˜ค์—ผ๋œ ๊ณต๊ธฐ๋ฅผ ๋นจ์•„๋“ค์—ฌ
07:08
it cleans it and releases it,
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์ •ํ™”ํ•ด์„œ ๋‚ด๋ณด๋ƒ…๋‹ˆ๋‹ค.
07:09
in the fight against the car,
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์ž์ „๊ฑฐ๋ฅผ ์‘์›ํ•˜๋ฉฐ ๋ฒŒ์ด๋Š”
07:11
in the celebration of the bicycle.
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์ž๋™์ฐจ์™€์˜ ํ•œํŒ ์Šน๋ถ€์ธ ๊ฑฐ์ฃ .
07:13
And so right now, we're working on a sort of "package deal," so to speak,
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๋ฐ”๋กœ ์ง€๊ธˆ ์ €ํฌ๋Š” ๋งํ•˜์ž๋ฉด ์ผ์ข…์˜ ์†Œ์œ„ "์ผ๊ด„๊ฑฐ๋ž˜"๋ฅผ ์ง„ํ–‰ ์ค‘์ž…๋‹ˆ๋‹ค.
07:17
where we say, "Smog-free towers, smog-free rings."
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ "๋งค์—ฐ ์—†์• ๋Š” ํƒ€์›Œ์— ๋งค์—ฐ ์—†์•ค ๋ฐ˜์ง€๊นŒ์ง€" ํ•œ ๋ฌถ์Œ์ด์ฃ .
07:20
We go to the mayors or the governors of this world,
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์ €ํฌ๋Š” ์ „์„ธ๊ณ„์˜ ๋„์‹œ์˜ ์‹œ์žฅ์ด๋‚˜ ์ฃผ์ง€์‚ฌ๋ฅผ ์ฐพ์•„๊ฐ€์„œ ๋งํ•ฉ๋‹ˆ๋‹ค.
07:23
and say, "We can guarantee a short-term reduction of pollution
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"์ €ํฌ๊ฐ€ ๋‹จ๊ธฐ๊ฐ„ ๋‚ด์— ๊ณตํ•ด๋ฅผ 20์—์„œ 40%๊นŒ์ง€
07:27
between 20 and 40 percent.
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๊ฐ์†Œ์‹œ์ผœ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
07:29
Please sign here right now."
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๋‹น์žฅ ์—ฌ๊ธฐ์— ์‹ธ์ธํ•˜์„ธ์š”."
07:31
Yes?
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์–ด๋•Œ์š”?
07:32
(Applause)
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(๋ฐ•์ˆ˜)
07:34
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
07:35
(Applause)
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(๋ฐ•์ˆ˜)
07:37
So it's all about connecting new technology with creative thinking.
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ์ด๊ฑด ์‹ ๊ธฐ์ˆ ๊ณผ ์ฐฝ์˜์  ์‚ฌ๊ณ ๋ฅผ ๊ฒฐํ•ฉํ•˜๋Š” ๋ฌธ์ œ์ž…๋‹ˆ๋‹ค.
07:42
And if you start thinking about that,
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๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„๋“ค์ด ์ด ๋ฌธ์ œ์— ๋Œ€ํ•ด ์ƒ๊ฐํ•˜๊ธฐ ์‹œ์ž‘ํ•˜๋ฉด,
07:44
there is so much you can imagine,
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์—ฌ๋Ÿฌ๋ถ„๋“ค์ด ์ƒ์ƒํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ๋“ค์ด ๋„ˆ๋ฌด๋„ ๋งŽ๊ณ 
07:46
so much more you can do.
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์—ฌ๋Ÿฌ๋ถ„๋“ค์ด ํ•  ์ˆ˜ ์žˆ๋Š” ์ผ์€ ๋” ๋งŽ์Šต๋‹ˆ๋‹ค.
07:48
We worked on dance floors which produce electricity
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์—ฌ๋Ÿฌ๋ถ„๋“ค์ด ์ถค์„ ์ถ”๋Š” ๋™์•ˆ ์ „๊ธฐ๊ฐ€ ์ƒ์‚ฐ๋˜๋Š”
07:51
when you dance on them.
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๋ฌด๋„์žฅ ๋ฐ”๋‹ฅ๋„ ๋งŒ๋“ค์—ˆ์ฃ .
07:52
We did the design for that -- 2008.
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์ด ์„ค๊ณ„๋ฅผ 2008๋…„์— ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:55
So it moves eight or nine millimeters,
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๊ทธ๊ฒƒ์ด 8์—์„œ 9mm ์›€์ง์ด๋ฉด
07:57
produces 25 watts.
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25์™€ํŠธ์˜ ์ „๊ธฐ๊ฐ€ ์ƒ์‚ฐ๋ฉ๋‹ˆ๋‹ค.
07:58
The electricity that we generate is used for the lighting or the DJ booth.
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์ด๋ ‡๊ฒŒ ๋งŒ๋“  ์ „๊ธฐ๋Š” ์กฐ๋ช…์ด๋‚˜ DJ ๋ถ€์Šค์—์„œ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค.
08:02
So some of the sustainability is about doing more,
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ์–ด๋–ค ์ง€์†๊ฐ€๋Šฅ์„ฑ์€ ๋” ๋งŽ์€ ์ผ์„ ํ•˜๋Š” ๊ฒ๋‹ˆ๋‹ค.
08:05
not about doing less.
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๋” ์ ๊ฒŒ ํ•˜๋Š” ๊ฒƒ์ด ์•„๋‹ˆ์ฃ .
08:07
But also on a larger scale,
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ํ•˜์ง€๋งŒ ์ข€ ๋” ํฐ ๊ทœ๋ชจ๋กœ ๊ฐ€ ๋ณด๋ฉด,
08:08
the Netherlands, where I'm from, we live below sea level.
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์ œ ๊ณ ํ–ฅ์ธ ๋„ค๋œ๋ž€๋“œ๋Š” ํ•ด์ˆ˜๋ฉด ์•„๋ž˜์— ์žˆ์ฃ .
08:12
So because of these beauties --
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๊ทธ๋ž˜์„œ 1932๋…„์— ๋งจ์†์œผ๋กœ ๋งŒ๋“  32 km์งœ๋ฆฌ
08:14
the Afsluitdijk: 32 kilometers, built by hand in 1932 --
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์•„ํ”„์Šฌ๋ฃจ์ดํŠธ๋ฑ[๋Œ]๊ฐ™์€ ์•„๋ฆ„๋‹ค์šด ๊ฑด์ถ•๋ฌผ๋“ค ๋•๋ถ„์—
์ €ํฌ๋Š” ๋ฌผ๊ณผ ํ•จ๊ป˜ ์ƒํ™œํ•˜๊ณ 
08:20
we live with the water,
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08:21
we fight with the water,
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๋˜ ๋ฌผ๊ณผ ์‹ธ์šฐ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
08:23
we try to find harmony,
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์กฐํ™”๋ฅผ ์ฐพ์œผ๋ ค ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์ง€๋งŒ
08:25
but sometimes we forget.
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๋•Œ๋•Œ๋กœ ๋ง๊ฐํ•˜์ฃ .
08:27
And therefore, we made "Waterlicht,"
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๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” "๋ฐ”ํ„ฐ๋ฆฌํžˆํŠธ"๋ฅผ
08:29
a combination of LEDs and lenses,
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LED์™€ ๋ Œ์ฆˆ๋ฅผ ํ•ฉ์ณ ๋งŒ๋“ค์—ˆ๋Š”๋ฐ
08:32
which show how high the water level would be --
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๋งŒ์•ฝ ์šฐ๋ฆฌ๊ฐ€ ์ง€๊ตฌ์˜จ๋‚œํ™”์— ๋Œ€ํ•œ ๋…ธ๋ ฅ์„ ์ค‘๋‹จํ•˜๋ฉด
08:34
global change --
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ํ•ด์ˆ˜๋ฉด์˜ ๋†’์ด๊ฐ€ ์–ผ๋งˆ๊ฐ€ ๋ ์ง€
08:36
if we stop.
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์•Œ๋ ค ์ค๋‹ˆ๋‹ค.
08:38
If, today, we all go home and we say,
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์šฐ๋ฆฌ ๋ชจ๋‘ ์˜ค๋Š˜ ์ง‘์— ๊ฐ€์„œ
08:40
"Oh, whatever, somebody else will do it for us,"
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"์–ด์ฐŒ ๋๊ฑด ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์ด ์šฐ๋ฆฌ ๋Œ€์‹  ํ•˜๊ฒ ์ง€"๋ผ๊ณ  ํ•˜๊ฑฐ๋‚˜
08:43
or we'll wait for government or whomever.
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์•„๋‹ˆ๋ฉด ์ •๋ถ€๋‚˜ ๋ˆ„๊ฐ€ ๋๊ฑด ํ•ด ์ฃผ๊ธธ ๊ธฐ๋‹ค๋ฆด ๊ฑฐ๋ผ๋ฉด
08:45
You know, we're not going to do that.
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์•„์‹œ๋‹ค์‹œํ”ผ ์šฐ๋ฆฌ ๋ˆ„๊ตฌ๋„ ๊ทธ๋Ÿฐ ์ผ์€ ํ•˜์ง€ ์•Š์„ ๊ฒƒ์ด๊ณ 
08:47
It goes wrong.
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๋ฌธ์ œ๊ฐ€ ๋  ๊ฒ๋‹ˆ๋‹ค.
๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ์ „์„ธ๊ณ„ ์—ฌ๋Ÿฌ ๊ณต๊ณต์žฅ์†Œ์— ์ด๊ฑธ ์„ค์น˜ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:48
And we placed this in public spaces all around the world.
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08:51
Thousands of people showed up.
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์ˆ˜์ฒœ ๋ช…์ด ์™€์„œ ๋ณด์…จ์ฃ .
08:52
(Applause)
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(๋ฐ•์ˆ˜)
08:54
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
08:55
You're too nice, you're too nice. That's not good for a designer.
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์—ฌ๋Ÿฌ๋ถ„๋“ค ๋‹ค๋“ค ๋„ˆ๋ฌด ๋„ˆ๋ฌด ๋ฉ‹์ง€์‹œ๋„ค์š”. ์ด๊ฒŒ ์˜ˆ์ˆ ๊ฐ€์—๊ฒŒ๋Š” ์ข‹์„ ๊ฒŒ ์—†๋Š”๋ฐ.
08:59
So thousands of people showed up,
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๊ทธ๋ž˜์„œ ์ˆ˜์ฒœ ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด ์™€์„œ ๊ตฌ๊ฒฝํ–ˆ์Šต๋‹ˆ๋‹ค.
09:01
and some, actually, were scared.
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์–ด๋–ค ๋ถ„๋“ค์€ ์‹ค์ œ ๊ฒ์„ ๋จน๊ณ  ๋Œ์•„๊ฐ”๋Š”๋ฐ
09:03
And they left; they experienced the floods in 1953.
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์ด๋ถ„๋“ค์€ 1953๋…„ ๋Œ€ํ™์ˆ˜๋ฅผ ๊ฒช์—ˆ๋˜ ๋ถ„๋“ค์ด์—ˆ์–ด์š”.
09:06
And others were mesmerized.
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๋‹ค๋ฅธ ๋ถ„๋“ค์€ ๋งคํ˜น๋์Šต๋‹ˆ๋‹ค.
09:08
Can we make floating cities?
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์ˆ˜์ƒ ๋„์‹œ๋ฅผ ๋งŒ๋“ค ์ˆ˜๋Š” ์—†์„๊นŒ?
09:09
Can we generate electricity from the change in tides?
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์กฐ์ˆ˜๊ฐ„๋งŒ์˜ ์ฐจ๋ฅผ ์ด์šฉํ•ด ์ „๊ธฐ๋ฅผ ๋งŒ๋“ค ์ˆ˜๋Š” ์—†์„๊นŒ?
09:13
So I think it's so important to make experiences --
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๊ทธ๋ž˜์„œ ์ €๋Š” ๊ฒฝํ—˜ํ•˜๊ฒŒ ํ•˜๋Š” ๊ฒƒ์ด ์•„์ฃผ ์ค‘์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
09:16
collective experiences --
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ํŠนํžˆ ์‚ฌ๋žŒ๋“ค์ด ๋ฏธ๋ž˜์— ๋Œ€ํ•œ ๋น„์ „๊ณผ
09:18
where people feel connected with a vision, with a future
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์„œ๋กœ ์—ฐ๊ฒฐ๋˜์–ด ์žˆ๋‹ค๊ณ  ๋Š๋ผ๊ฒŒ๋” ํ•˜๋Š”
09:22
and trigger what is possible.
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์ง‘๋‹จ์ ์ธ ๊ฒฝํ—˜์ด ์ค‘์š”ํ•˜์ฃ .
09:24
At the same time,
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๋™์‹œ์—,
09:26
you know, these kinds of things -- they're not easy, yes?
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์•„์‹œ๋‹ค์‹œํ”ผ, ์ด๋Ÿฐ ์ผ์€ ์‰ฝ์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์•„์‹œ์ฃ ?
09:30
It's a struggle.
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์ด๊ฑด ์ƒ๊ณ ์ƒ์ด๊ฑฐ๋“ ์š”.
09:31
And what I experienced in my life
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์ œ๊ฐ€ ์ธ์ƒ์—์„œ ๋ฐฐ์šด ๊ฑด
09:33
is that a lot of people say they want innovation,
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๋งŽ์€ ์ด๋“ค์ด ํ˜์‹ ๊ณผ
09:35
and they want the next and the new, the future.
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๊ทธ ๋‹ค์Œ ๊ฒƒ, ๊ทธ๋ฆฌ๊ณ  ์ƒˆ ๊ฒƒ, ๋ฏธ๋ž˜ ์ด๋Ÿฐ ๊ฒƒ์— ๋Œ€ํ•ด ์–˜๊ธฐํ•˜์ง€๋งŒ
09:38
But the moment you present a new idea,
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๊ทธ๋Ÿฌ๋‚˜ ์—ฌ๋Ÿฌ๋ถ„์ด ์ƒˆ๋กœ์šด ์ƒ๊ฐ์„ ์ œ์‹œํ•˜๋Š” ์ˆœ๊ฐ„
09:41
there's this weird tendency to reply to every new idea
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์ƒˆ๋กœ์šด ์ฐฉ์ƒ์— ์—ฌ์ง€์—†์ด ๋“œ๋Ÿฌ๋‚˜๋Š” ์ •๋ง ์ด์ƒํ•œ ์Šต๊ด€์  ๋ฐ˜์‘์ด ์žˆ๋Š”๋ฐ
09:46
starting with two words.
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๋‘ ๋‹จ์–ด๋กœ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค.
09:49
Which are?
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๋ญ˜๊นŒ์š”?
09:50
(Audience guesses)
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(์ฒญ์ค‘๋“ค ์ถ”์ธก)
09:51
No, not "How much?" It's more annoying.
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์•„๋‡จ, "์–ผ๋งˆ์ฃ ?" ์•„๋‹™๋‹ˆ๋‹ค. ๊ทธ๊ฑด ๋” ์งœ์ฆ๋‚˜๋Š” ๋ง์ด๊ณ ์š”.
09:54
(Laughter)
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(์›ƒ์Œ)
09:55
What is it, guys?
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๋ญ˜๊นŒ์š”, ์—ฌ๋Ÿฌ๋ถ„?
09:56
Or you're really blessed people? That's really good.
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์•„๋‹ˆ๋ฉด ์—ฌ๋Ÿฌ๋ถ„๋“ค์€ ์ •๋ง ์ถ•๋ณต๋ฐ›์€ ๋ถ„๋“ค์ธ๊ฐ€์š”? ๊ทธ๋ ‡๋‹ด ์ •๋ง ๋‹คํ–‰์ด๊ตฌ์š”.
09:58
"Yes, but." Very good.
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"๋„ค, ํ•˜์ง€๋งŒ." ์˜ˆ, ๋ฐ”๋กœ ๊ทธ๊ฒ๋‹ˆ๋‹ค.
10:00
"Yes, but: it's too expensive, it's too cheap, it's too fast, it's too slow,
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"์˜ˆ, ํ•˜์ง€๋งŒ .. ๋„ˆ๋ฌด ๋น„์‹ธ๊ณ , ๋„ˆ๋ฌด ์‹ธ๊ณ , ๋„ˆ๋ฌด ๋น ๋ฅด๊ณ , ๋„ˆ๋ฌด ๋Š๋ฆฌ๊ณ ,
10:03
it's too beautiful, it's too ugly, it cannot be done, it already exists."
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๋„ˆ๋ฌด ์ด์˜๊ณ , ๋„ˆ๋ฌด ๋ชป๋‚ฌ๊ณ , ๋ถˆ๊ฐ€๋Šฅํ•˜๊ณ , ์ด๋ฏธ ์กด์žฌํ•˜์ฃ ."
์ €๋Š” ๊ฐ™์€ ์ฃผ์— ์ง„ํ–‰๋˜๋Š” ๋˜‘๊ฐ™์€ ํ”„๋กœ์ ํŠธ์— ๋Œ€ํ•ด
10:07
I heard everything about the same project
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10:09
in the same week.
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์ด ๋ชจ๋“  ๋ง์„ ๋“ค์–ด ๋ดค์Šต๋‹ˆ๋‹ค.
10:10
And I got really, really annoyed.
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๊ทธ๋Ÿฌ๋ฉด ์ •๋ง ์ •๋ง ์งœ์ฆ์ด ๋‚ฉ๋‹ˆ๋‹ค
10:12
I got a bit of gray hair, started to dress in black like a true architect.
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ํฐ๋จธ๋ฆฌ๋„ ์ƒ๊ธฐ๊ณ , ์ง„์งœ ๊ฑด์ถ•๊ฐ€์ฒ˜๋Ÿผ ๊ฒ€์€์ƒ‰ ์˜ท๋„ ์ž…๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
10:16
(Laughter)
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(์›ƒ์Œ)
10:19
And one morning I woke up and I said, "Daan, stop.
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์–ด๋Š ๋‚  ์•„์นจ ๊นจ์–ด๋‚˜์„œ ๋งํ–ˆ์ฃ . "๋‹จ, ๊ทธ๋งŒ.
10:22
This is dragging you down.
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์ด๊ฒƒ ๋•Œ๋ฌธ์— ์ฒ˜์ง€๊ณ  ์žˆ์–ด.
10:24
You have to do something with this.
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๋ญ”๊ฐ€ ๋Œ€์ฑ…์ด ํ•„์š”ํ•ด.
10:25
You have to use it as an ingredient, as a component."
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๊ทธ๊ฑธ ๊ทธ๋ƒฅ ์žฌ๋ฃŒ๋‚˜ ์•„๋‹ˆ๋ฉด ๋ถ€ํ’ˆ ์ •๋„๋กœ ์ƒ๊ฐํ•ด์•ผ ํ•œ๋‹ค๊ตฌ."
10:28
And so we decided to build,
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๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ๊ทธ ์œ ๋ช…ํ•˜๋‹ค๋Š”
10:30
to realize the famous "Yes, but" chair.
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"์‘, ๊ทธ์น˜๋งŒ" ์˜์ž๋ฅผ ๋งŒ๋“ค๊ธฐ๋กœ ํ–ˆ์ฃ .
10:34
(Laughter)
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(์›ƒ์Œ)
10:38
And this is an existing chair by Friso Kramer, a Dutch design.
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์ด๊ฒƒ์€ ๋„ค๋œ๋ž€๋“œ ๋””์ž์ด๋„ˆ ํ”„๋ฆฌ์†Œ ํฌ๋ผ๋จธ์˜ ์ž‘ํ’ˆ์ž…๋‹ˆ๋‹ค.
10:41
But we gave it a little "update,"
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์ €ํฌ๋Š” ์ด๊ฑธ ์•ฝ๊ฐ„ "์ˆ˜์ •"ํ–ˆ์ฃ .
10:44
a little "hack," so to speak.
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๋งํ•˜์ž๋ฉด ์•ฝ๊ฐ„ "ํ•ดํ‚น"ํ•œ ๊ฑด๋ฐ
10:46
We placed a little voice-recognition element right here.
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๋ฐ”๋กœ ์—ฌ๊ธฐ์— ์Œ์„ฑ์ธ์‹์žฅ์น˜๋ฅผ ์„ค์น˜ํ–ˆ์Šต๋‹ˆ๋‹ค.
10:50
So the moment you sit on that chair,
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๊ทธ๋ž˜์„œ ์—ฌ๋Ÿฌ๋ถ„์ด ์ € ์˜์ž์— ์•‰์•„
10:53
and you say those two horrible,
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์ € ๋‘ ๋”์ฐํ•˜๊ณ 
10:57
creative-destructive, annoying little words --
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์ฐฝ์˜๋ ฅ์„ ํŒŒ๊ดดํ•˜๋Š” ์งœ์ฆ์Šค๋Ÿฌ์šด ๋‹จ์–ด๋ฅผ ๋งํ•˜๋ฉด
11:01
(Laughter)
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(์›ƒ์Œ)
11:02
you get a short --
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์•„์ฃผ ์งง์ง€๋งŒ --
11:04
(Laughter)
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(์›ƒ์Œ)
11:05
but pretty intense
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๊ฝค ๊ฐ•๋ ฌํ•œ
11:07
little shock on the back side of your bottom.
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์ž‘์€ ์ถฉ๊ฒฉ์„ ์—‰๋ฉ์ด ๋’ค์ชฝ์— ๋ฐ›๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
11:10
(Laughter)
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(์›ƒ์Œ)
11:11
(Applause)
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(๋ฐ•์ˆ˜)
11:12
And --
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๊ทธ๋žฌ๋”๋‹ˆ --
11:14
(Applause)
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(๋ฐ•์ˆ˜)
11:15
and that works; yeah, that works.
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๋˜๋”๋ผ๊ตฌ์š”. ๋„ค ์ •๋ง์ด์š”.
11:17
Some clients have left us, they got really mad.
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๋ช‡๋ช‡ ์˜๋ขฐ์ธ๋“ค์€ ์ •๋ง ํ™”๊ฐ€ ๋‚˜์„œ ์ €ํฌ์™€ ๊ฑฐ๋ž˜๋ฅผ ๋Š์–ด๋ฒ„๋ ธ์Šต๋‹ˆ๋‹ค.
11:19
Fortunately, the good ones have stayed.
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๋‹คํ–‰ํžˆ ๋„ˆ๊ทธ๋Ÿฌ์šฐ์‹  ๋ถ„๋“ค์€ ๋‚จ์•˜๊ตฌ์š”.
11:21
And, of course, we also apply it to ourselves.
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๋ฌผ๋ก , ์ €ํฌ๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
11:24
But ladies and gentlemen, let's not be afraid.
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ํ•˜์ง€๋งŒ, ์‹ ์‚ฌ์ˆ™๋…€ ์—ฌ๋Ÿฌ๋ถ„, ๋„ˆ๋ฌด ๋ฌด์„œ์›Œ ํ•˜์ง€ ๋งˆ์„ธ์š”.
11:27
Let's be curious, yes?
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ํ˜ธ๊ธฐ์‹ฌ์„ ๊ฐ€์ง€์„ธ์š”. ์•„์…จ์ฃ ?
11:29
And, you know, walking through TED in these days
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๊ทธ๋ฆฌ๊ณ , ์•„์‹œ๋‹ค์‹œํ”ผ ์š”์ฆ˜ ํ…Œ๋“œ๋ฅผ ํ†ตํ•ด์„œ
11:31
and hearing the other speakers
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๋‹ค๋ฅธ ๊ฐ•์—ฐ์ž๋“ค์˜ ๊ฐ•์—ฐ์„ ๋“ฃ๊ณ 
11:33
and feeling the energy of the crowd,
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์ฒญ์ค‘ ์—ฌ๋Ÿฌ๋ถ„์˜ ์—๋„ˆ์ง€๋„ ๋Š๋ผ๋ฉด์„œ,
11:35
I was remembering this quote of the Canadian author, Marshall McLuhan,
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์ €๋Š” ์บ๋‚˜๋‹ค ์ž‘๊ฐ€์ธ ๋งˆ์…œ ๋งฅ๋ฃจํ•œ์˜ ํ•œ๋•Œ ์œ ๋ช…ํ–ˆ์—ˆ๋˜
11:40
who once famously said,
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์ด ๋ฌธ๊ตฌ๋ฅผ ๋– ์˜ฌ๋ฆฝ๋‹ˆ๋‹ค.
11:42
"On spacecraft earth,
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"์ง€๊ตฌ๋ผ๋Š” ์šฐ์ฃผ์„ ์—
11:44
there are no passengers.
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์Šน๊ฐ์€ ์—†๋‹ค.
11:45
We are all crew."
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์šฐ๋ฆฌ๋Š” ๋ชจ๋‘ ์Šน๋ฌด์›์ผ๋ฟ."
11:48
And I think this so beautiful.
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์ด ๋ฌธ๊ตฌ๋Š” ๋„ˆ๋ฌด ์•„๋ฆ„๋‹ต์Šต๋‹ˆ๋‹ค.
11:51
This is so beautiful!
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๋„ˆ๋ฌด ์•„๋ฆ„๋‹ค์›Œ์š”!
11:52
We're not just consumers; we're makers:
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์šฐ๋ฆฌ๋Š” ๊ทธ์ € ์†Œ๋น„์ž์ด๊ธฐ๋งŒ ํ•œ ๊ฒŒ ์•„๋‹™๋‹ˆ๋‹ค. ์šฐ๋ฆฐ ์ƒ์‚ฐ์ž์ž…๋‹ˆ๋‹ค.
11:54
we make decisions,
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์šฐ๋ฆฌ๋Š” ๊ฒฐ์ •์„ ๋‚ด๋ฆฌ๊ณ 
11:56
we make new inventions,
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์ƒˆ๋กœ์šด ๋ฐœ๋ช…ํ’ˆ์„ ๋งŒ๋“ค๊ณ 
11:57
we make new dreams.
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์ƒˆ๋กœ์šด ๊ฟˆ์„ ๋งŒ๋“ญ๋‹ˆ๋‹ค.
11:58
And I think
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๊ทธ๋ฆฌ๊ณ  ์ œ ์ƒ๊ฐ์—
12:00
if we start implementing that kind of thinking even more
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๋งŒ์•ฝ ์šฐ๋ฆฌ๊ฐ€ ์ด๋Ÿฌํ•œ ์ƒ๊ฐ์„ ์˜ค๋Š˜ ์ง€๊ธˆ ๋” ๋งŽ์ด
12:04
within today,
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์‹คํ–‰์— ์˜ฎ๊ธด๋‹ค๋ฉด
12:06
there's still a whole new world to be explored.
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์™„์ „ํžˆ ์ƒˆ๋กœ์šด ์„ธ๊ณ„๊ฐ€ ์—ฌ์ „ํžˆ ํŽผ์ณ์งˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
12:10
All right, thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
12:11
(Applause)
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(๋ฐ•์ˆ˜)
12:13
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
12:15
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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