What streaming means for the future of entertainment | Emmett Shear

92,242 views

2019-09-16 ใƒป TED


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What streaming means for the future of entertainment | Emmett Shear

92,242 views ใƒป 2019-09-16

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: H Lee Carlsen ๊ฒ€ํ† : Jihye Hwang
00:12
I am obsessed with forming healthy communities,
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์ €๋Š” ๊ฑด๊ฐ•ํ•œ ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ๋งŒ๋“œ๋Š”๋ฐ ์ง‘์ฐฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
00:16
and that's why I started Twitch --
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๊ทธ๊ฒƒ์ด ํŠธ์œ„์น˜(Twitch)๋ฅผ ์‹œ์ž‘ํ•œ ์ด์œ ์ž…๋‹ˆ๋‹ค.
00:18
to help people watch other people play video games on the internet.
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์ธํ„ฐ๋„ท์—์„œ ๋น„๋””์˜ค ๊ฒŒ์ž„์„ ํ•˜๋Š” ๊ฒƒ์„ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์ด ์‹œ์ฒญํ•  ์ˆ˜ ์žˆ๋„๋ก ๋„์™€์ค๋‹ˆ๋‹ค.
00:22
(Laughter)
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(์›ƒ์Œ)
00:23
Thank you for coming to my TED talk.
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์ œ TED ๊ฐ•์—ฐ์— ์˜ค์‹  ๊ฒƒ์— ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
00:25
(Laughter)
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(์›ƒ์Œ)
00:27
So in seriousness,
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์ง„์ง€ํ•˜๊ฒŒ ๋งํ•˜์ž๋ฉด,
00:29
video games and communities truly are quite related.
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๋น„๋””์˜ค ๊ฒŒ์ž„์€ ์ปค๋ฎค๋‹ˆํ‹ฐ์™€ ์ •๋ง ์—ฐ๊ด€์ด ๊นŠ์Šต๋‹ˆ๋‹ค.
00:33
From our early human history,
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์ธ๋ฅ˜ ์ดˆ๊ธฐ ์—ญ์‚ฌ์—์„œ ๋ณด๋ฉด
00:36
we made our entertainment together in small tribes.
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์šฐ๋ฆฌ๋Š” ์ž‘์€ ๋ถ€์กฑ๋“ค์—์„œ ๋†€์ด๋ฌธํ™”๋ฅผ ๋งŒ๋“ค์–ด ์™”์Šต๋‹ˆ๋‹ค.
00:40
We shared stories around the campfire,
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๋ชจ๋‹ฅ๋ถˆ์— ๋ชจ์—ฌ ์•‰์•„ ์ด์•ผ๊ธฐ๋ฅผ ๋‚˜๋ˆ„์—ˆ๊ณ 
00:42
we sang together, we danced together.
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ํ•จ๊ป˜ ๋…ธ๋ž˜ ๋ถ€๋ฅด๊ณ , ํ•จ๊ป˜ ์ถค ์ถ”์—ˆ์Šต๋‹ˆ๋‹ค.
00:44
Our earliest entertainment was both shared and interactive.
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์šฐ๋ฆฌ์˜ ์ดˆ๊ธฐ ๋†€์ด๋ฌธํ™”๋Š” ๊ณต์œ ํ•˜๊ณ  ์†Œํ†ตํ–ˆ์Šต๋‹ˆ๋‹ค.
00:49
It wasn't until pretty recently on the grand scale of human history
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์ธ๋ฅ˜ ์—ญ์‚ฌ๋ฅผ ํฌ๊ฒŒ ๋ณด๋ฉด ์•„์ฃผ ์ตœ๊ทผ์— ์™€์„œ์•ผ
00:53
that interactivity took a back seat
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์†Œํ†ต์ด ๋’ท์ „์œผ๋กœ ๋ฐ€๋ฆฌ๊ธฐ ์‹œ์ž‘ํ–ˆ๊ณ 
00:56
and broadcast entertainment took over.
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๋ฐฉ์†ก ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ๊ฐ€ ์ ๋ นํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
00:58
Radio and records brought music into our vehicles, into our homes.
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๋ผ๋””์˜ค์™€ ๋ ˆ์ฝ”๋“œํŒ์œผ๋กœ ์ธํ•ด ์Œ์•…์ด ์šฐ๋ฆฌ์˜ ์ฐจ ์•ˆ์œผ๋กœ ๊ฐ€์ •์œผ๋กœ ๋“ค์–ด์™”๋“ฏ์ด
01:04
TV and VHS brought sports and drama into our living rooms.
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TV์™€ ๋น„๋””์˜ค๋Š” ์Šคํฌ์ธ ์™€ ๋“œ๋ผ๋งˆ๋ฅผ ์šฐ๋ฆฌ์˜ ๊ฑฐ์‹ค๋กœ ๊ฐ€์ง€๊ณ  ์™”์Šต๋‹ˆ๋‹ค.
01:09
This access to broadcast entertainment was unprecedented.
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์ด๋Ÿฐ ๋ฐฉ์†ก ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ์˜ ์ ‘๊ทผ์„ฑ์€ ์ „๋ก€ ์—†๋˜ ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
01:14
It gave people amazing content around the globe.
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์ „ ์„ธ๊ณ„์ ์œผ๋กœ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๋ฉ‹์ง„ ์ฝ˜ํ…์ธ ๊ฐ€ ์ œ๊ณต๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
01:17
It created a shared culture for millions of people.
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๋ช‡ ๋ฐฑ๋งŒ์˜ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๊ณตํ†ต์ ์ธ ๋ฌธํ™”๊ฐ€ ์ฐฝ์กฐ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
01:23
And now, if you want to go watch or listen to Mozart,
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์ง€๊ธˆ ํ˜„์žฌ, ๋ชจ์งœ๋ฅดํŠธ๋ฅผ ๋ณด๊ฑฐ๋‚˜ ๋“ฃ๊ณ  ์‹ถ๋‹ค๋ฉด
01:27
you don't have to buy an incredibly expensive ticket and find an orchestra.
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์—„์ฒญ๋‚˜๊ฒŒ ๋น„์‹ผ ํ‹ฐ์ผ“์„ ์‚ฌ๊ฑฐ๋‚˜ ์˜ค์ผ€์ŠคํŠธ๋ผ๋ฅผ ์ฐพ์„ ํ•„์š”๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค.
01:32
And if you like to sing --
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๋…ธ๋ž˜ ๋ถ€๋ฅด๋Š” ๊ฒƒ์„ ์ข‹์•„ํ•œ๋‹ค๋ฉด
01:34
(Sings) I can show you the world --
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(๋…ธ๋ž˜) ์ œ๊ฐ€ ์„ธ์ƒ์„ ๋ณด์—ฌ๋“œ๋ฆฌ์ง€์š”.
01:37
then you have something in common with people around the world.
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๊ทธ๋Ÿผ ์„ธ๊ณ„ ์‚ฌ๋žŒ๋“ค๊ณผ ๊ณตํ†ต์ ์„ ๊ฐ–๊ฒŒ ๋˜์ง€์š”.
01:44
But with this amazing access,
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ํ•˜์ง€๋งŒ ์ด๋Ÿฐ ๋ฉ‹์ง„ ์ ‘๊ทผ์„ฑ์€
01:46
we allowed for a separation between creator and consumer,
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์ฐฝ์กฐ์ž์™€ ์†Œ๋น„์ž ์‚ฌ์ด๋ฅผ ๋ถ„๋ฆฌ ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค.
01:51
and the relationship between the two became much more one-way.
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๊ทธ ๋‘˜์˜ ๊ด€๊ณ„๋Š” ํ›จ์”ฌ ์ผ๋ฐฉ์ ์œผ๋กœ ๋ณ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
01:58
We wound up in a world where we had a smaller class of professional creators
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์šฐ๋ฆฌ๋Š” ์†Œ์ˆ˜์˜ ์ „๋ฌธ ํฌ๋ฆฌ์—์ดํ„ฐ๋“ค์ด ์žˆ๋Š” ์„ธ์ƒ์— ์‚ด๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
02:04
and most of us became spectators,
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์šฐ๋ฆฌ ๋Œ€๋ถ€๋ถ„์€ ๊ตฌ๊ฒฝ๊พผ์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
02:08
and as a result it became far easier for us to enjoy that content alone.
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๊ทธ ๊ฒฐ๊ณผ ์šฐ๋ฆฌ๋Š” ์ฝ˜ํ…์ธ ๋ฅผ ํ˜ผ์ž ์ฆ๊ธฐ๋Š” ๊ฒƒ์ด ํ›จ์”ฌ ์‰ฌ์›Œ์กŒ์Šต๋‹ˆ๋‹ค.
02:14
There's a trend counteracting this:
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์ด๊ฒƒ์— ๋ฐ˜๋Œ€๋˜๋Š” ํ๋ฆ„์ด ์žˆ์Šต๋‹ˆ๋‹ค
02:16
scarcity.
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ํฌ์†Œ์„ฑ์ž…๋‹ˆ๋‹ค
02:17
So, Vienna in the 1900s, was famous for its cafรฉ culture.
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1900๋…„๋Œ€ ๋น„์—”๋‚˜์—๋Š” ์นดํŽ˜ ๋ฌธํ™”๊ฐ€ ์œ ๋ช…ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:22
And one of the big drivers of that cafรฉ culture
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์นดํŽ˜ ๋ฌธํ™”๋ฅผ ์„ ๋™ํ–ˆ๋˜ ๊ฐ€์žฅ ํฐ ์ด์œ  ์ค‘ ํ•˜๋‚˜๋Š”
02:26
was expensive newspapers that were hard to get,
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๋น„์‹ผ ์‹ ๋ฌธ์„ ๊ตฌํ•˜๊ธฐ ํž˜๋“ค์—ˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค.
02:29
and as a result,
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๊ทธ ๊ฒฐ๊ณผ
02:30
people would go to the cafรฉ and read the shared copy there.
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์‚ฌ๋žŒ๋“ค์€ ์‹ ๋ฌธ์„ ์–ป์–ด ๋ณด๊ธฐ ์œ„ํ•ด ์นดํŽ˜์— ๊ฐ”์Šต๋‹ˆ๋‹ค.
02:34
And once they're in the cafe,
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์‚ฌ๋žŒ๋“ค์€ ์ผ๋‹จ ์นดํŽ˜์— ๊ฐ€๋ฉด
02:35
they meet the other people also reading the same newspaper,
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๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์„ ๋งŒ๋‚˜๊ณ  ๊ฐ™์€ ์‹ ๋ฌธ์„ ์ฝ์—ˆ์Šต๋‹ˆ๋‹ค.
02:39
they converse, they exchange ideas
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์‚ฌ๋žŒ๋“ค์€ ๋Œ€ํ™”ํ–ˆ๊ณ  ์˜๊ฒฌ์„ ๊ตํ™˜ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:41
and they form a community.
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์ปค๋ฎค๋‹ˆํ‹ฐ๊ฐ€ ํ˜•์„ฑ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
02:44
In a similar way,
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๋น„์Šทํ•œ ๋ฐฉ์‹์œผ๋กœ
02:46
TV and cable used to be more expensive,
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TV์™€ ์ผ€์ด๋ธ”์€ ์˜ˆ์ „์— ๋” ๋น„์ŒŒ์Šต๋‹ˆ๋‹ค.
02:49
and so you might not watch the game at home.
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๊ทธ๋ž˜์„œ ์ง‘์—์„œ ํ˜ผ์ž ๋ณด์ง€๋Š” ์•Š์•˜์Šต๋‹ˆ๋‹ค.
02:51
Instead you'd go to the local bar
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๋Œ€์‹ ์— ๋™๋„ค ์ˆ ์ง‘์— ๊ฐ€์„œ
02:54
and cheer along with your fellow sports fans there.
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๊ทธ๊ณณ์—์„œ ๊ฐ™์€ ์Šคํฌ์ธ  ํŒฌ๋ผ๋ฆฌ ์‘์›ํ•˜๋ฉฐ ๋ณด์•˜์ง€์š”.
02:57
But as the price of media continues to fall over time thanks to technology,
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ํ•˜์ง€๋งŒ ๋ฏธ๋””์–ด์˜ ๊ธฐ์ˆ ์˜ ๋ฐœ์ „ ๋•๋ถ„์— ๊ฐ€๊ฒฉ์ด ๊ณ„์†ํ•ด์„œ ํ•˜๋ฝํ•˜๊ณ 
03:03
this shared necessity that used to bring our communities together falls away.
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๊ณต์œ ํ•ด์•ผ ํ•  ํ•„์š”์„ฑ ๋•Œ๋ฌธ์— ์ปค๋ฎค๋‹ˆํ‹ฐ๊ฐ€ ํ•จ๊ป˜ํ•˜๋˜ ๊ฒƒ์ด ์—†์–ด์กŒ์Šต๋‹ˆ๋‹ค.
03:09
We have so many amazing options for our entertainment,
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์šฐ๋ฆฌ์˜ ๋†€์ด๋ฌธํ™”๋Š” ์„ ํƒ๊ถŒ์ด ๋†€๋ž๋„๋ก ๋งŽ์•„ ์กŒ์Šต๋‹ˆ๋‹ค.
03:14
and yet it's easier than ever for us to wind up consuming those options alone.
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๊ฒŒ๋‹ค๊ฐ€ ์ด๋Ÿฐ ์„ ํƒ๊ถŒ๋“ค์„ ํ˜ผ์ž ์ฆ๊ธฐ๊ธฐ์— ๋” ์—†์ด ์‰ฌ์šด ์ƒํ™ฉ์— ์žˆ์Šต๋‹ˆ๋‹ค.
03:21
Our communities are bearing the consequences.
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์šฐ๋ฆฌ ์ง€์—ญ์‚ฌํšŒ๋Š” ๊ฒฐ๊ณผ๋ฅผ ๊ฐ๋‹นํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
03:24
For example,
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์˜ˆ๋ฅผ ๋“ค๋ฉด
์นœํ•œ ์นœ๊ตฌ์˜ ์ด๋ฆ„์„ ์ตœ์†Œํ•œ 2๋ช… ๋งํ•  ์ˆ˜ ์žˆ๋Š” ์‚ฌ๋žŒ์˜ ์ˆ˜๋Š”
03:25
the number of people who report having at least two close friends
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03:28
is at an all-time low.
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์—ญ๋Œ€ ์ตœ์ € ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.
03:33
I believe that one of the major contributing causes to this
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์ด๊ฒƒ์„ ์ดˆ๋ž˜ํ•œ ๊ฐ€์žฅ ํฐ ์›์ธ ์ค‘ ํ•˜๋‚˜๋Š”
03:38
is that our entertainment today allows us to be separate.
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์˜ค๋Š˜๋‚  ๋†€์ด๋ฌธํ™”๊ฐ€ ์šฐ๋ฆฌ๋ฅผ ๋ถ„๋ฆฌ์‹œ์ผฐ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
03:45
There is one trend reversing this atomization of our society:
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์ด๋Ÿฐ ์ดˆ์†Œํ˜•ํ™”๋œ ์šฐ๋ฆฌ ์‚ฌํšŒ์™€ ๋ฐ˜๋Œ€๋˜๋Š” ํŠธ๋ Œ๋“œ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
03:50
modern multiplayer video games.
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ํ˜„์žฌ์˜ ๋ฉ€ํ‹ฐํ”Œ๋ ˆ์ด์–ด ๋น„๋””์˜ค ๊ฒŒ์ž„์ž…๋‹ˆ๋‹ค.
03:54
Games are like a shared campfire.
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๊ฒŒ์ž„์€ ๋งˆ์น˜ ๋ชจ๋‹ฅ๋ถˆ์— ๋ชจ์—ฌ์•‰๋Š” ๊ฒƒ๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค.
03:58
They're both interactive and connecting.
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๋‘ ๊ฐ€์ง€ ๋ชจ๋‘ ์†Œํ†ตํ•˜๋ฉฐ ์‚ฌ๋žŒ๋“ค์„ ์—ฐ๊ฒฐํ•ฉ๋‹ˆ๋‹ค.
04:01
Now these campfires may have beautiful animations,
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ํ˜„์žฌ์˜ ์ด๋Ÿฐ ๋ชจ๋‹ฅ๋ถˆ๋“ค์€ ์•„๋ฆ„๋‹ค์šด ์• ๋‹ˆ๋ฉ”์ด์…˜์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
04:05
heroic quests,
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์˜์›…์ ์ธ ํ€˜์ŠคํŠธ์™€
04:07
occasionally too many loot boxes,
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๋•Œ๋กœ๋Š” ๋„ˆ๋ฌด ๋งŽ์€ ์•ฝํƒˆ์ด ์žˆ์ง€๋งŒ
04:09
but games today are very different
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์˜ค๋Š˜๋‚  ๊ฒŒ์ž„์€ ๋งŽ์ด ๋‹ค๋ฆ…๋‹ˆ๋‹ค.
04:12
than the solitary activity of 20 years ago.
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20๋…„ ์ „ ๋ฐฉ์—์„œ ํ˜ผ์ž ํ•˜๋˜ ๊ฒŒ์ž„์ด ์•„๋‹™๋‹ˆ๋‹ค.
๊ทธ๊ฒƒ๋“ค์€ ๋งค์šฐ ๋ณต์žกํ•ฉ๋‹ˆ๋‹ค.
04:16
They're deeply complex,
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04:17
they're more intellectually stimulating,
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์ง€์ ์ธ ์ž๊ทน์„ ๋ถˆ๋Ÿฌ ์ผ์œผํ‚ต๋‹ˆ๋‹ค.
04:19
and most of all, they're intrinsically social.
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๋ฌด์—‡๋ณด๋‹ค๋„ ๋ณธ์งˆ์ ์ธ ์‚ฌ๊ต์„ฑ์„ ๊ฐ€์ง‘๋‹ˆ๋‹ค.
04:24
One of the recent breakout genres exemplifying this change
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์ด๋Ÿฐ ๋ณ€ํ™”๋ฅผ ๋ณด์—ฌ์ฃผ๋Š” ์žฅ๋ฅด ์ค‘ ์ตœ๊ทผ์— ๋‚˜์˜จ ๊ฒƒ์€
04:27
is the battle royale.
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๋ฐ”๋กœ ๋ฐฐํ‹€๋กœ์–„์ž…๋‹ˆ๋‹ค.
04:29
100 people parachute onto an island in a last-man-standing competition.
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100๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด ๋‚™ํ•˜์‚ฐ์„ ํƒ€๊ณ  ์„ฌ์œผ๋กœ ์™€์„œ ๋งˆ์ง€๋ง‰์œผ๋กœ ์‚ด์•„๋‚จ๋Š” ์Šน์ž๋ฅผ ๊ฒจ๋ฃน๋‹ˆ๋‹ค.
04:35
Think of it as being kind of like "American Idol,"
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"์•„๋ฉ”๋ฆฌ์นธ ์•„์ด๋Œ" ๊ฐ™์€ ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ•˜์‹œ๋ฉด ๋˜๊ฒ ๋„ค์š”.
04:38
but with a lot more fighting and a lot less Simon Cowell.
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ํ•˜์ง€๋งŒ ์‹ธ์›€์ด ํ›จ์”ฌ ๋งŽ๊ณ  ์‚ฌ์ด๋จผ ๊ฐ™์€ ์‹ฌํŒ์€ ํ›จ์”ฌ ์ ์Šต๋‹ˆ๋‹ค.
04:43
You may have heard of "Fortnite,"
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"ํฌํŠธ๋‚˜์ดํŠธ" ๋“ค์–ด๋ณด์…จ์„ ๊ฒ๋‹ˆ๋‹ค.
04:45
which is a breakout example of the battle royale genre,
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๋ฐฐํ‹€๋กœ์–„ ์žฅ๋ฅด๋ฅผ ๊ฐ€์žฅ ์ž˜ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
04:48
which has been played by more than 250 million people around the world.
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์ „ ์„ธ๊ณ„ 2์–ต 5์ฒœ๋งŒ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด ํ”Œ๋ ˆ์ด ํ•ฉ๋‹ˆ๋‹ค.
04:53
It's everyone from kids in your neighborhood
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๋™๋„ค ์•„์ด๋“ค ๋ถ€ํ„ฐ
04:55
to Drake and Ellen DeGeneres.
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๋“œ๋ ˆ์ดํฌ๋‚˜ ์—˜๋ Œ ๋“œ์ œ๋„ˆ๋Ÿฌ์Šค ๊นŒ์ง€
04:57
2.3 billion people in the world play video games.
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23์–ต ์„ธ๊ณ„ ์ธ๊ตฌ๊ฐ€ ๋น„๋””์˜ค ๊ฒŒ์ž„์„ ํ•ฉ๋‹ˆ๋‹ค.
05:01
Early games like "Tetris" and "Mario" may have been simple puzzles or quests,
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ํ…ŒํŠธ๋ฆฌ์Šค๋‚˜ ๋งˆ๋ฆฌ์˜ค ๊ฐ™์€ ์ดˆ์ฐฝ๊ธฐ ๊ฒŒ์ž„์€ ๋‹จ์ˆœํ•œ ํผ์ฆ ๋˜๋Š” ๋ชจํ—˜ ๊ฐ™์€ ๊ฒƒ์ผ์ง€๋„ ๋ชจ๋ฆ…๋‹ˆ๋‹ค.
05:06
but with the rise of arcades and then internet play,
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ํ•˜์ง€๋งŒ ์•„์ผ€์ด๋“œ ๊ฒŒ์ž„์ด ์ฆ๊ฐ€ํ•˜๊ณ  ๊ทธ ๋‹ค์Œ ์ธํ„ฐ๋„ท ๊ฒŒ์ž„๊ณผ
05:09
and now massively multiplayer games of huge, thriving online communities,
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์ง€๊ธˆ์˜ ์ˆ˜๋งŽ์€ ๋ฉ€ํ‹ฐ ํ”Œ๋ ˆ์ด์–ด ๊ฒŒ์ž„์€ ๊ด‘๋Œ€ํ•œ ์˜จ๋ผ์ธ ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
05:13
games have emerged as the one form of entertainment
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๊ฒŒ์ž„์€ ๋†€์ด๋ฌธํ™”์˜ ํ•œ ํ˜•ํƒœ๋กœ ์ž๋ฆฌ ์žก์•˜์Šต๋‹ˆ๋‹ค.
05:16
where consumption truly requires human connection.
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๊ฒŒ์ž„์„ ํ•˜๋Š” ๊ฒƒ ์ž์ฒด๊ฐ€ ์‚ฌ๋žŒ๋“ค๊ณผ์˜ ๊ด€๊ณ„๋ฅผ ํ•„์š”๋กœ ํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
05:21
So this brings us to streaming.
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์ด๋กœ ์ธํ•ด ์ŠคํŠธ๋ฆฌ๋ฐ์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
05:23
Why do people stream themselves playing video games?
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์™œ ์‚ฌ๋žŒ๋“ค์€ ๋น„๋””์˜ค ๊ฒŒ์ž„์„ ํ•  ๋•Œ ์Šค์Šค๋กœ ์ŠคํŠธ๋ฆฌ๋ฐ์„ ํ• ๊นŒ์š”?
05:27
And why do hundreds of millions of people around the world
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์™œ ์ „ ์„ธ๊ณ„ ์ˆ˜์–ต ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด
05:31
congregate to watch them?
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๊ทธ๋“ค์„ ๋ณด๊ธฐ ์œ„ํ•ด ๋ชจ์˜€์„๊นŒ์š”?
05:34
I want you all the imagine for second --
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์ž ์‹œ ์ƒ์ƒํ•ด ๋ณด์‹œ๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค.
05:37
imagine you land on an alien planet,
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์™ธ๊ณ„ ํ–‰์„ฑ์— ์ฐฉ๋ฅ™ํ–ˆ๋‹ค๊ณ  ์ƒ์ƒํ•ด ๋ณด์„ธ์š”.
05:40
and on this planet, there's a giant green rectangle.
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์ด ํ–‰์„ฑ์—๋Š” ๊ฑฐ๋Œ€ํ•œ ์ดˆ๋ก ์‚ฌ๊ฐํ˜•์ด ์žˆ์Šต๋‹ˆ๋‹ค.
05:43
And in this green rectangle,
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์ด ์ดˆ๋ก์ƒ‰ ์‚ฌ๊ฐํ˜•์—๋Š”
05:45
aliens in matching outfits
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์™ธ๊ณ„์ธ๋“ค์ด ๋˜‘๊ฐ™์€ ์˜ท์„ ์ž…๊ณ 
05:46
are trying to push a checkered sphere between two posts
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๋‘ ๊ธฐ๋‘ฅ ์‚ฌ์ด์— ํ‘๋ฐฑ์˜ ๊ณต ๋ชจ์–‘ ๋ฌผ์ฒด๋ฅผ ๋ฐ€์–ด ๋„ฃ์œผ๋ ค๊ณ  ์• ์”๋‹ˆ๋‹ค.
05:49
using only their feet.
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๋ฐœ๋งŒ ์‚ฌ์šฉํ•ด์„œ์š”.
05:50
It's pretty evenly matched,
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๊ฝค ํŒฝํŒฝํ•œ ๊ฒฝ๊ธฐ์ž…๋‹ˆ๋‹ค.
05:51
so the ball is just going back and forth,
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๊ณต์€ ๊ทธ์ € ์™”๋‹ค ๊ฐ”๋‹ค ํ•  ๋ฟ์ž…๋‹ˆ๋‹ค.
05:54
but there's hundreds of millions of people watching from home anyway,
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์ˆ˜๋ฐฑ๋งŒ์˜ ์‚ฌ๋žŒ๋“ค์€ ์ง‘์—์„œ ์ง€์ผœ๋ณด๊ธฐ ๋งŒ ํ•  ๋ฟ์ž…๋‹ˆ๋‹ค.
05:58
and cheering and getting excited and engaged right along with them.
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๊ทธ๋“ค๊ณผ ํ•จ๊ป˜ ์‘์›ํ•˜๊ณ  ํฅ๋ถ„ํ•˜๊ณ  ์‚ฌ๋กœ ์žกํ˜€ ์žˆ์Šต๋‹ˆ๋‹ค.
06:02
Now I grew up watching sports with my dad,
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์ €๋Š” ์–ด๋ ธ์„ ์  ์•„๋ฒ„์ง€์™€ ํ•จ๊ป˜ ์Šคํฌ์ธ ๋ฅผ ๊ด€๋žŒํ–ˆ์Šต๋‹ˆ๋‹ค.
06:05
so I get why soccer is entertaining and engaging.
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๊ทธ๋ž˜์„œ ์ €๋Š” ์ถ•๊ตฌ๊ฐ€ ์™œ ์žฌ๋ฐŒ๊ณ  ์‚ฌ๋žŒ๋“ค์„ ์‚ฌ๋กœ์žก๋Š”์ง€ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
06:09
But if you don't watch sports,
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ํ•˜์ง€๋งŒ ์Šคํฌ์ธ ๋ฅผ ์•ˆ ๋ดค๋‹ค๋ฉด
06:12
maybe you like watching "Dancing with the Stars"
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์•„๋งˆ๋„ "๋Œ„์‹ฑ ์œ„๋“œ ๋” ์Šคํƒ€"๊ฐ™์€ ์‡ผ๋‚˜
06:15
or you enjoy "Top Chef."
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"ํƒ‘ ์‰ํ”„"๋ฅผ ์ฆ๊ฒผ๊ฒ ์ฃ .
06:17
Regardless, the principle is the same.
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๊ทธ์™€ ์ƒ๊ด€์—†์ด ์š”์ ์€ ๊ฐ™์Šต๋‹ˆ๋‹ค.
06:20
If there is an activity that you really enjoy,
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์—ฌ๋Ÿฌ๋ถ„์ด ์ข‹์•„ํ•˜๋Š” ๊ฒŒ ์žˆ๋‹ค๋ฉด
06:24
you're probably going to like watching other people do it
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๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค๊ณผ ํ•จ๊ป˜ ๋ณด๋Š” ๊ฒƒ์„ ์ข‹์•„ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:27
with skill and panache.
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๊ทธ๋“ค์˜ ๊ธฐ์ˆ ๊ณผ ์œ„ํ’๋‹น๋‹นํ•จ์„์š”.
06:30
It might be perplexing to an alien,
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์™ธ๊ณ„์ธ๋“ค์„ ์˜๋ฌธ์— ๋น ๋œจ๋ฆด ๊ฒ๋‹ˆ๋‹ค.
06:33
but bonding over shared passion is a human universal.
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์—ด์ •์„ ๊ณต์œ ํ•˜๋ฉฐ ์œ ๋Œ€๊ฐ์„ ๊ฐ™๋Š” ๊ฒƒ์€ ์ธ๋ฅ˜์˜ ๋ณดํŽธ์„ฑ ์ž…๋‹ˆ๋‹ค.
06:36
So gamers grew up expecting this live, interactive entertainment,
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๊ฒŒ์ด๋จธ๋“ค์€ ์•ž์œผ๋กœ ์ƒ๋ฐฉ์†ก์œผ๋กœ ์†Œํ†ตํ•˜๋Š” ๋†€์ด๋ฌธํ™”์— ์ต์ˆ™ํ•ด์ ธ์„œ
06:43
and passive consumption just doesn't feel as fulfilling.
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์ˆ˜๋™์ ์œผ๋กœ ์†Œ๋น„ํ•˜๋Š” ๊ฒƒ์œผ๋กœ๋Š” ๋งŒ์กฑ๊ฐ์„ ์–ป์ง€ ๋ชปํ•ฉ๋‹ˆ๋‹ค.
06:46
That's why livestreaming has taken off with video games.
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๊ทธ๋ ‡๊ธฐ ๋•Œ๋ฌธ์— ์ธํ„ฐ๋„ท ์ƒ๋ฐฉ์†ก์€ ๋น„๋””์˜ค ๊ฒŒ์ž„์œผ๋กœ ์ธํ•ด ํ™œ๋ฐœํ•ด์ง„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:51
Because livestreaming offers that same kind of interactive feeling.
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์ธํ„ฐ๋„ท ์ƒ๋ฐฉ์†ก์„ ํ†ตํ•ด ์†Œํ†ต๊ณผ ๊ฐ™์€ ๋Š๋‚Œ์„ ๊ฐ€์ง‘๋‹ˆ๋‹ค.
06:59
So when you imagine what's happening on Twitch,
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ํŠธ์œ„์น˜์—์„œ ์ผ์–ด๋‚˜๋Š” ์ผ์„ ์ƒ์ƒํ•ด ๋ณด์‹ ๋‹ค๋ฉด
07:03
I don't want you to think of a million livestreams of video games.
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์ €๋Š” ๋น„๋””์˜ค ๊ฒŒ์ž„ ์ธํ„ฐ๋„ท ์ƒ๋ฐฉ์†ก ์ˆ˜๋ฐฑ๋งŒ ๊ฐœ๋ฅผ ๋งํ•˜๋Š” ๊ฒŒ ์•„๋‹™๋‹ˆ๋‹ค.
07:09
Instead, what I want you to picture is millions of campfires.
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๋Œ€์‹ ์— ์ˆ˜๋ฐฑ๋งŒ ๊ฐœ์˜ ๋ชจ๋‹ฅ๋ถˆ์„ ์ƒ์ƒํ•ด ๋ณด์‹œ๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค.
07:16
Some of them are bonfires --
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๊ทธ ์ค‘ ์ผ๋ถ€๋Š” ์บ ํ”„ํŒŒ์ด์–ด๊ณ 
07:18
huge, roaring bonfires with hundreds of thousands of people around them.
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์—„์ฒญ๋‚˜๊ฒŒ ํฌ๊ฒŒ ํƒ€์˜ค๋ฅด๋Š” ์บ ํ”„ํŒŒ์ด์–ด ์ฃผ๋ณ€์œผ๋กœ ์ˆ˜์‹ญ ๋งŒ์˜ ์‚ฌ๋žŒ๋“ค์ด ๋ชจ์—ฌ๋“ญ๋‹ˆ๋‹ค.
07:22
Some of them are smaller, more intimate community gatherings
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์ผ๋ถ€๋Š” ์ž‘์€ ๋ชจ๋‹ฅ๋ถˆ์ž…๋‹ˆ๋‹ค ์นœํ•œ ์‚ฌ๋žŒ๋“ค ๊ฐ„์˜ ์ปค๋ฎค๋‹ˆํ‹ฐ ๋ชจ์ž„์ด๊ฒ ์ง€์š”.
07:25
where everyone knows your name.
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์„œ๋กœ ์ด๋ฆ„์„ ์•Œ๊ณ  ์žˆ๋Š” ๊ทธ๋Ÿฐ ๊ณณ์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
07:28
Let's try taking a seat by one of those campfires right now.
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์ง€๊ธˆ ์—ฌ๋Ÿฌ๋ถ„๊ณผ ๋‹ค๊ฐ™์ด ๋ชจ๋‹ฅ๋ถˆ ์ค‘ ํ•œ ๊ณณ์— ์ž๋ฆฌ๋ฅผ ์žก๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.
07:34
Hey Cohh, how's it going?
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ํ—ค์ด ์ปค, ์ž˜ ์ง€๋ƒˆ์–ด?
07:36
Cohh: Hey, how's it going, Emmett?
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์ปค: ์•ˆ๋…• ์—๋ฐ‹ ๋ณ„์ผ ์—†์ง€?
07:38
ES: So I'm here at TED with about 1,000 of my closest friends,
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์ง€๊ธˆ TED์— ์™€ ์žˆ๋Š”๋ฐ ์ฒœ ๋ช… ์ •๋„ ์•„๋Š” ์‚ฌ๋žŒ๋“ค ๋ชจ์—ฌ์žˆ์–ด.
07:41
and we thought we'd come and join you guys for a little stream.
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๊ทธ๋ž˜์„œ ๋„ˆํฌ ์ŠคํŠธ๋ฆฌ๋ฐ ํ•˜๋Š”๋ฐ ์ž ๊น ํ•จ๊ป˜ ํ•˜๋ ค๊ณ 
07:46
Cohh: Awesome! It's great to hear from you guys.
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์ปค: ์ž˜๋๋„ค! ์†Œ์‹ ๋“ค์–ด์„œ ๋ฐ˜๊ฐ€์›Œ.
07:48
ES: So Cohh, can you share with the TED audience here --
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์ง€๊ธˆ TED ๋ฐฉ์ฒญ๊ฐ๋“ค์—๊ฒŒ ์„ค ๋ช… ์ข€ ํ•ด์ค˜.
07:52
what have you learned about your community on Twitch?
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ํŠธ์œ„์น˜์—์„œ ๋„ˆํฌ ์ปค๋ฎค๋‹ˆํ‹ฐ๊ฐ€ ๋ญ˜ ์•Œ๊ฒŒ ๋๋Š”์ง€.
07:56
Cohh: Ah, man, where to begin?
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์ปค: ์•„ ์–ด๋””์„œ ๋ถ€ํ„ฐ ์‹œ์ž‘ํ•ด์•ผ ํ•˜์ง€?
07:58
I've been doing this for over five years now,
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์ง€๊ธˆ 5๋…„์งธ ์—ฌ๊ธฐ์„œ ํ™œ๋™ํ•˜๊ณ  ์žˆ๋Š”๋ฐ
08:00
and if there's one thing that doesn't cease to impress me on the daily,
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๋†€๋ผ์šด ์ผ์ด ์—†์—ˆ๋˜ ํ•˜๋ฃจ๊ฐ€ ์—†์ง€.
08:05
it's just kind of how incredible this whole thing is for communication.
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์„œ๋กœ ๋Œ€ํ™”๋ฅผ ํ•˜๋Š” ๊ฑฐ ์ž์ฒด๊ฐ€ ๊ทธ์ € ๋†€๋ผ์šธ ๋ฟ์ด์•ผ.
08:09
I've been playing games for 20 years of my life,
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๋‚ด๊ฐ€ 20๋…„ ๋™์•ˆ ๊ฒŒ์ž„์„ ํ•ด์™”๋Š”๋ฐ
08:12
I've led online MMO guilds for over 10,
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์˜จ๋ผ์ธ MMO ๊ธธ๋“œ๋Š” 10๋…„ ๋„˜๊ฒŒ ํ•ด์˜ค๊ณ 
08:15
and it's the kind of thing where there's very few places in life
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๊ทธ๋Ÿฐ ์ข…๋ฅ˜๋Š” ์‚ด๋ฉด์„œ ๋ช‡ ๊ตฐ๋ฐ ๋ฐ–์— ์—†์—ˆ์–ด.
08:20
where you can go to meet so many people with similar interests.
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๋น„์Šทํ•œ ๊ด€์‹ฌ์‚ฌ๋ฅผ ๊ฐ€์ง„ ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์„ ๋งŒ๋‚  ์ˆ˜ ์žˆ๋Š” ๊ณณ
08:23
I was listening in a bit earlier;
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๋‚ด๊ฐ€ ์•„๊นŒ ๋“ค์€ ๊ฒƒ์ค‘์—
08:25
I love the campfire analogy, I actually use a similar one.
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๋ชจ๋‹ฅ๋ถˆ ์ด์•ผ๊ธฐ ์ •๋ง ์ข‹์•„ํ•ด. ์‹ค์ œ๋กœ ๋น„์Šทํ•œ ๊ฑธ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์–ด.
08:28
I see it all as a bunch of people on a big couch
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ํฐ ์†ŒํŒŒ์— ์—ฌ๋Ÿฌ ์‚ฌ๋žŒ๋“ค์ด ๋‘˜๋Ÿฌ์•‰์•„ ์žˆ๋Š” ๊ฒƒ์ด์•ผ.
08:30
but only one person has the controller.
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ํ•˜์ง€๋งŒ ํ•œ ๋ช…๋งŒ ์ปจํŠธ๋กคํ•  ์ˆ˜ ์žˆ์ง€.
08:32
So it's kind of like a "Pass the snack!" situation, you know?
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"๊ฑฐ๊ธฐ ์Œ์‹ ์ข€ ๊ฐ”๋‹ค์ค˜" ์ด๋Ÿฐ ์ƒํ™ฉ
08:35
700 people that way --
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700๋ช…์ด ๋ชจ์—ฌ ์žˆ๋Š”๊ฑฐ์•ผ.
08:36
but it's great and really it's just --
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ํ•˜์ง€๋งŒ ์ •๋ง ๋ฉ‹์ง€๊ณ 
08:39
ES: So Cohh, what is going on in chat right now?
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์ปค, ์ง€๊ธˆ ์ฑ„ํŒ…์ฐฝ์—์„œ ๋ฌด์Šจ ์ด์•ผ๊ธฐ ํ•˜๋Š” ๊ฑฐ์•ผ?
08:43
Can you explain that a little bit to us?
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์šฐ๋ฆฌํ•œํ…Œ ์„ค๋ช… ์ข€ ํ•ด์ค„ ์ˆ˜ ์žˆ์–ด?
08:45
Because my eyesight isn't that good but I see a lot of emotes.
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๋‚ด๊ฐ€ ์ง€๊ธˆ ์ž˜ ์•ˆ๋ณด์ด๋Š”๋ฐ ์ด๋ชจํ‹ฐ์ฝ˜ ์ •๋ง ๋งŽ์€๊ฑฐ ๋ฐ–์— ์•ˆ๋ณด์—ฌ.
08:49
Cohh: So this is my community; this is the Cohhilition.
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์ด๊ฒŒ ๋‚ด ์ปค๋ฎค๋‹ˆํ‹ฐ์•ผ. ์ฝ”ํž๋ฆฌ์…˜(Cohhilition)์ด๋ผ๊ณ  ํ•ด
08:52
I stream every single day.
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๋‚˜๋Š” ํ•˜๋ฃจ๋„ ๋น ์ง์—†์ด ์ŠคํŠธ๋ฆฌ๋ฐ ํ•ด.
08:53
I actually just wrapped up a 2,000-day challenge,
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์‚ฌ์‹ค ๋ฐฉ๊ธˆ 2,000์ผ ์—ฐ์† ์ŠคํŠธ๋ฆฌ๋ฐ์„ ๋งˆ์ณค์–ด.
08:56
and as such, we have developed a pretty incredible community
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๊ทธ ์ดํ›„๋กœ ๊ต‰์žฅํžˆ ๋ฉ‹์ง„ ์ปค๋ฎค๋‹ˆํ‹ฐ๊ฐ€ ํ˜•์„ฑ๋์ง€.
09:00
here in the channel.
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์—ฌ๊ธฐ ์ฑ„๋„์„ ๋ณด๋ฉด
09:01
Right now we have about 6200 people with us.
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ํ˜„์žฌ 6,200๋ช…์ด ํ•จ๊ป˜ ํ•˜๊ณ  ์žˆ๊ณ 
09:03
What you're seeing is a spam of "Hello, TED" good-vibe emotes,
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์ง€๊ธˆ ๋ณด์ด๋Š” ๊ฑด "์•ˆ๋…• ํ…Œ๋“œ" ๋ถ„์œ„๊ธฐ ์ข‹์€ ์ด๋ชจํ‹ฐ์ฝ˜๋“ค์ด์•ผ.
09:07
love emotes,
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"์‚ฌ๋ž‘ํ•ด" ์ด๋ชจํ‹ฐ์ฝ˜
09:09
"this is awesome,"
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"์ตœ๊ณ ์•ผ"
09:10
"Hi, guys," "Hi, everyone."
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"์•ˆ๋…•"
09:11
Basically just a huge collection of people --
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ํ•œ ๋งˆ๋””๋กœ ์—„์ฒญ๋‚œ ์ˆ˜์˜ ์ง‘ํ•ฉ์ฒด
09:14
huge collection of gamers
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๊ฒŒ์ด๋จธ๋“ค ์ง‘๋‹จ์ด์•ผ.
09:15
that are all just experiencing a positive event together.
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๋ชจ๋‘ ํ•จ๊ป˜ ๊ธ์ •์ ์ธ ์ด๋ฒคํŠธ๋ฅผ ๊ฒฝํ—˜ํ•˜๊ณ  ์žˆ์ง€
09:18
ES: So is there anything that -- can we poll chat?
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์šฐ๋ฆฌ ์ฑ„ํŒ…์ฐฝ์—์„œ ์„ค๋ฌธ์กฐ์‚ฌ ํ•˜๋‚˜ ํ•  ์ˆ˜ ์žˆ์„๊นŒ?
09:21
I want ask chat a question.
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์งˆ๋ฌธ ํ•˜๋‚˜ ํ•˜๊ณ  ์‹ถ์€๋ฐ
09:23
Is there anything that chat would like the world,
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์ฑ„ํŒ…์—์„œ ์„ธ์ƒ์— ์•Œ๋ฆฌ๊ณ  ์‹ถ์€ ๊ฒŒ ์žˆ๋‹ค๋ฉด?
09:26
and particularly these people here with me at TED right now,
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ํŠนํžˆ ์ง€๊ธˆ ๋‚˜์™€ ํ•จ๊ป˜ TED์— ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค์—๊ฒŒ
09:29
to know about what they get out of playing video games
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๋น„๋””์˜ค ๊ฒŒ์ž„์„ ํ•˜๋Š”๊ฑฐ์— ๋Œ€ํ•ด ์ข‹์€ ์ ์ด ์žˆ๋‹ค๋ฉด?
09:33
and being part of this community?
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์ปค๋ฎค๋‹ˆํ‹ฐ์—์„œ ํ•จ๊ป˜ ํ•˜๋Š”๊ฒŒ ์™œ ์ข‹์€์ง€?
09:36
Cohh: Oh, wow.
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์ปค: ์™€
09:38
I am already starting to see a lot of answers here.
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๋ฒŒ์จ ๋งŽ์€ ๋‹ต๋ณ€๋“ค์ด ์˜ฌ๋ผ ์˜ค๊ณ  ์žˆ๋„ค.
09:42
"I like the good vibes."
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"๋ถ„์œ„๊ธฐ๊ฐ€ ์ข‹์•„์š”"
09:46
"Best communities are on Twitch."
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"ํŠธ์œ„์น˜ ์ตœ๊ณ ์˜ ์ปค๋ฎค๋‹ˆํ‹ฐ"
09:49
(Laughter)
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(์›ƒ์Œ)
09:51
"They get us through the rough patches in life."
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"๋„ˆ๋œ๋„ˆ๋œํ•ด์ง„ ์ผ์ƒ์„ ์ด๊ฒจ๋‚˜๊ฐ€๋Š” ํž˜"
09:54
Oh, that's a message I definitely see a lot on Twitch,
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์ด๊ฒŒ ์ •๋ง ํŠธ์œ„์น˜์—์„œ ๋งŽ์ด ๋ณด๋Š” ๋ฉ˜ํŠธ์•ผ.
09:57
which is very good.
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์ •๋ง ์ข‹์€ ๊ฒƒ์ด์ง€.
09:59
"A very positive community,"
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"๋„ˆ๋ฌด๋‚˜ ๊ธ์ •์ ์ธ ์ปค๋ฎค๋‹ˆํ‹ฐ"
10:01
"a lot of positivity,"
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"๊ธ์ •์˜ ํž˜"
10:03
which is pretty great.
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์ด๊ฒƒ๋„ ์ •๋ง ๋ฉ‹์ ธ.
10:05
ES: So Cohh, before I get back to my TED talk,
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์ปค! ๋‚ด๊ฐ€ TED ๊ฐ•์—ฐ์œผ๋กœ ๋Œ์•„๊ฐ€๊ธฐ ์ „์— ๋งˆ์ง€๋ง‰์œผ๋กœ,
10:09
which I actually should probably get back to doing at some point --
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TED ๊ฐ•์—ฐ์œผ๋กœ ๊ณง ๋Œ์•„๊ฐ€์•ผ ๋  ๊ฒƒ ๊ฐ™์•„.
10:12
(Laughter)
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(์›ƒ์Œ)
10:13
Do you have anything else that you want to share with me
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๋งˆ์ง€๋ง‰์œผ๋กœ ์šฐ๋ฆฌ์—๊ฒŒ ๋ณด์—ฌ์ค„ ๊ฒƒ์ด ์žˆ์„๊นŒ?
10:16
or any question you wanted to ask,
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๋˜๋Š” ์งˆ๋ฌธํ•  ๊ฑด?
10:18
you've always wanted to get out there before an audience?
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ํ•ญ์ƒ ๋ฐฉ์ฒญ๊ฐ๋ณด๋‹ค ํ•ญ์ƒ ๋” ๋นจ๋ฆฌ ๋‚˜๊ฐ€๊ณ  ์‹ถ์–ด ํ•˜์ง€.
10:21
Cohh: Honestly, not too much.
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์ปค: ์†”์งํžˆ ๋ณ„๋กœ ์—†์–ด.
10:23
I mean, I absolutely love what you're doing right now.
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๋‚ด ๋ง์€ ์ง€๊ธˆ ํ˜„์žฌ๋กœ ์•„์ฃผ ๋งŒ์กฑํ•ด.
10:25
I think that the interactive streaming
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์ŠคํŠธ๋ฆฌ๋ฐ ํ•˜๋ฉฐ ์†Œํ†ตํ•˜๋Š” ๊ฒƒ์€
10:27
is the big unexplored frontier of the future in entertainment,
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๋†€์ด๋ฌธํ™”์˜ ๋ฏธ๋ž˜์— ํฐ ๊ฐ€๋Šฅ์„ฑ์ด์•ผ.
10:31
and thank you for doing everything you're doing up there.
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์ด๊ฒŒ ๋ชจ๋‘ ๋„ค๊ฐ€ ํŠธ์œ„์น˜๋ฅผ ๋งŒ๋“  ๋•๋ถ„์ด์•ผ.
10:33
The more people that hear about what you do, the better --
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์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๋งŽ์ด ์•Œ๋ ค์งˆ ์ˆ˜๋ก
์—ฌ๊ธฐ ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๋” ์ข‹์€ ๊ณณ์ด ๋  ๊ฑฐ์•ผ.
10:36
for everyone on here.
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10:37
ES: Awesome, Cohh. Thanks so much.
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์ง„์งœ ๊ณ ๋งˆ์›Œ. ์ปค
10:39
I'm going to get back to giving this talk now,
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์ด์ œ ํ…Œ๋“œ ํ†ก ์ด์–ด์„œ ํ• ๊ฒŒ.
๋‹ค์Œ์— ๋งŒ๋‚˜์„œ ๋งˆ์ € ์ด์•ผ๊ธฐํ•˜์ž.
10:41
but we should catch up later.
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์ปค: ๋‹น์—ฐํ•˜์ง€!
10:43
Cohh: Sounds great!
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(๋ฐ•์ˆ˜)
10:44
(Applause)
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10:48
ES: So that was a new way to interact.
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์ด๊ฒƒ์€ ์†Œํ†ตํ•˜๋Š” ์ƒˆ๋กœ์šด ๋ฐฉ์‹์ด์—ˆ์Šต๋‹ˆ๋‹ค.
10:52
We could influence what happened on the stream,
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์ŠคํŠธ๋ฆฌ๋ฐ ์ƒ์— ์ผ์–ด๋‚˜๋Š” ์ผ๋“ค์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ 
10:55
we could cocreate the experience along with him,
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๊ทธ์™€ ํ•จ๊ป˜ ๊ฒฝํ—˜ํ•˜๋ฉฐ ๋™์‹œ์— ์ฐฝ์กฐํ•ด ๊ฐ‘๋‹ˆ๋‹ค.
11:00
and we really had a multiplayer experience with chat and with Cohh.
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์ปค์™€ ์ฑ„ํŒ…์ฐฝ์— ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค๊ณผ ๋ฉ€ํ‹ฐํ”Œ๋ ˆ์ด์–ด ๊ฒฝํ—˜์„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
11:07
At Twitch, we've started calling this,
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ํŠธ์œ„์น˜์—์„œ ์ด๊ฑธ ์‹œ์ž‘ํ•˜๊ฒŒ ๋˜์—ˆ๊ณ  ๊ทธ ๊ฒฐ๊ณผ
11:10
as a result, "multiplayer entertainment."
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"๋ฉ€ํ‹ฐํ”Œ๋ ˆ์ด์–ด ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ"๊ฐ€ ์ƒ๊ฒผ์Šต๋‹ˆ๋‹ค
11:14
Because going from watching a video alone to watching a live interactive stream
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ํ‹ฐ๋น„๋ฅผ ํ˜ผ์ž ๋ณด๋Š” ๊ฒƒ๊ณผ ์ธํ„ฐ๋„ท ์ƒ์ค‘๊ฐœ๋ฅผ ํ˜ผ์ž ๋ณด๋Š” ๊ฒƒ์€ ๋งˆ์น˜
11:20
is similar to the difference between going from playing a single-player game
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ํ˜ผ์ž ๊ฒŒ์ž„์„ ํ•˜๋Š” ๊ฒƒ๊ณผ ๋น„์Šทํ•˜๋ฉฐ
11:26
to playing a multiplayer game.
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๋ฉ€ํ‹ฐ ํ”Œ๋ ˆ์ด์–ด ๊ฒŒ์ž„์„ ํ•˜๋Š” ๊ฒƒ๊ณผ ํฐ ์ฐจ์ด๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
11:30
Gamers are often as the forefront of exploration in new technology.
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๊ฒŒ์ด๋จธ๋“ค์€ ๋Œ€๊ฐœ ์ƒˆ๋กœ์šด ํ…Œํฌ๋†€๋กœ์ง€ ํƒํ—˜์— ์„ ๋‘์ฃผ์ž์ž…๋‹ˆ๋‹ค.
11:37
Microcomputers, for example, were used early on for video games,
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์˜ˆ๋ฅผ ๋“ค์–ด ๋งˆ์ดํฌ๋กœ์ปดํ“จํ„ฐ๋Š” ์ดˆ์ฐฝ๊ธฐ ๋น„๋””์˜ค ๊ฒŒ์ž„์— ์‚ฌ์šฉ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
11:43
and the very first handheld, digital mass-market devices weren't cell phones,
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์†์œผ๋กœ ๋“ค ์ˆ˜ ์žˆ๋Š” ์ตœ์ดˆ์˜ ๋Œ€์ค‘์ ์ธ ๋””์ง€ํ„ธ ๊ธฐ๊ธฐ๋Š” ํœด๋Œ€ํฐ์ด ์•„๋‹ˆ์—ˆ์Šต๋‹ˆ๋‹ค.
11:49
they were Gameboys ...
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๊ฒŒ์ž„๋ณด์ด์˜€์Šต๋‹ˆ๋‹ค.
11:51
for video games.
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๋น„๋””์˜ค ๊ฒŒ์ž„ ํ”Œ๋ ˆ์ด์–ด์˜€์ฃ .
11:53
And as a result,
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๊ทธ๋กœ ์ธํ•ด
11:56
one way that you can get a hint of what the future might hold
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๋ฏธ๋ž˜์— ์šฐ๋ฆฌ์—๊ฒŒ ์ฃผ์–ด์งˆ ๊ฒƒ์— ํžŒํŠธ๋ฅผ ์–ป๋Š” ๋ฐฉ๋ฒ•์œผ๋กœ๋Š”
12:01
is to look to this fun, interactive sandbox of video games
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๋น„๋””์˜ค ๊ฒŒ์ž„์˜ ์žฌ๋ฐŒ๊ณ  ์ƒํ˜ธ์ž‘์šฉํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ๋ณด๋ฉฐ
12:06
and ask yourself,
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์šฐ๋ฆฌ์—๊ฒŒ ์งˆ๋ฌธ์„ ํ•˜๋Š” ๊ฒ๋‹ˆ๋‹ค
12:08
"what are these gamers doing today?"
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"๊ฒŒ์ด๋จธ๋“ค์ด ์ง€๊ธˆ ๋ญํ•˜๊ณ  ์žˆ์ง€?"
12:10
And that might give you a hint as to what the future is going to hold
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๊ทธ๋“ค์ด ํžŒํŠธ๋ฅผ ์ค„ ๊ฒƒ ์ž…๋‹ˆ๋‹ค.
๋ฏธ๋ž˜์— ์šฐ๋ฆฌ ๋ชจ๋‘์—๊ฒŒ ์ผ์–ด๋‚  ์ผ์„์š”.
12:13
for all of us.
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12:16
One of the things we're already seeing on Twitch
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ํŠธ์œ„์น˜์— ์ด๋ฏธ ๋‚˜ํƒ€๋‚˜๊ณ  ์žˆ๋Š” ํ•œ ๊ฐ€์ง€๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
12:19
is multiplayer entertainment coming to sports.
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๋ฉ€ํ‹ฐํ”Œ๋ ˆ์ด์–ด ๋†€์ด๋ฌธํ™”๊ฐ€ ์Šคํฌ์ธ ์— ์ ์šฉ๋์Šต๋‹ˆ๋‹ค.
12:21
So, Twitch and the NFL teamed up to offer livestreaming football,
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ํŠธ์œ„์น˜์™€ NFL ํŒ€์ด ํ’‹๋ณผ ์ƒ์ค‘๊ณ„๋ฅผ ํ•จ๊ป˜ ํ•ฉ๋‹ˆ๋‹ค.
12:26
but instead of network announcers in suits streaming the game,
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์•„๋‚˜์šด์„œ ์ค‘๊ณ„ ๋Œ€์‹ ์— ๊ฒŒ์ž„ ์ŠคํŠธ๋ฆฌ๋ฐ์— ๊ฑธ๋งž๋Š”
12:30
we got Twitch users to come in
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ํŠธ์œ„์น˜ ์œ ์ €๋“ค์„ ๋ถˆ๋Ÿฌ์™”์Šต๋‹ˆ๋‹ค.
12:33
and stream it themselves on their own channel
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๊ฐ์ž์˜ ์ฑ„๋„์—์„œ ๊ทธ๋“ค ๋‚˜๋ฆ„์˜ ์ƒ์ค‘๊ณ„๋ฅผ ํ•ฉ๋‹ˆ๋‹ค.
12:36
and interact with their community
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๊ฐ๊ฐ์˜ ์ปค๋ฎค๋‹ˆํ‹ฐ์—์„œ ์†Œํ†ตํ•ฉ๋‹ˆ๋‹ค.
12:38
and make it a real multiplayer experience.
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์ด๋กœ์„œ ์ง„์ •ํ•œ ๋ฉ€ํ‹ฐํ”Œ๋ ˆ์ด์–ด๋ฅผ ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
12:42
So I actually think that if you look out into the future --
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์—ฌ๋Ÿฌ๋ถ„์ด ์ง„์ •์œผ๋กœ ๋ฏธ๋ž˜๋ฅผ ๋ณด๊ณ ์ž ํ•œ๋‹ค๋ฉด
12:47
only hundreds of people today get to be sports announcers.
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์ˆ˜ ๋ฐฑ๋ช…์˜ ์‚ฌ๋žŒ๋“ค๋งŒ์ด ์šด๋™๊ฒฝ๊ธฐ ์ค‘๊ณ„์ž๊ฐ€ ๋  ์ˆ˜ ์žˆ๋Š” ์˜ค๋Š˜๋‚ 
12:53
It's a tiny, tiny number of people who have that opportunity.
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์ด๋Ÿฐ ๊ทน ์†Œ์ˆ˜์˜ ์‚ฌ๋žŒ๋“ค๋งŒ์ด ๊ธฐํšŒ๋ฅผ ๊ฐ€์งˆ ์ˆ˜ ์žˆ๋‹ค๋ฉด
12:56
But sports are about to go multiplayer,
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์Šคํฌ์ธ ๋Š” ๋ฉ€ํ‹ฐํ”Œ๋ ˆ์ด์–ด์˜ ๊ธธ๋กœ ๋“ค์–ด์„œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
13:00
and that means that anyone who wants to around the world
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์ด ๋ง์€ ์„ธ๊ณ„ ๊ณณ๊ณณ์— ์žˆ๋Š” ๋ˆ„๊ตฌ๋‚˜
13:03
is going to get the opportunity to become a sports announcer,
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์Šคํฌ์ธ  ์ค‘๊ณ„์ž๊ฐ€ ๋  ๊ธฐํšŒ๊ฐ€ ์žˆ๋‹ค๋Š” ๋œป์ž…๋‹ˆ๋‹ค.
13:08
to give it a shot.
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ํ•œ๋ฒˆ ๋„์ „ํ•ด ๋ณด๋Š” ๊ฑฐ์ง€์š”.
13:09
And I think that's going to unlock incredible amounts of new talent
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์ œ ์ƒ๊ฐ์—๋Š” ์žฌ๋Šฅ์„ ๊ฐ€์ง„ ์—„์ฒญ๋‚œ ์ˆ˜์˜ ์‚ฌ๋žŒ๋“ค์ด ๋“ฑ์žฅํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
13:12
for all of us.
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์šฐ๋ฆฌ ๋ชจ๋‘๋ฅผ ์œ„ํ•ด์„œ์š”.
13:14
And we're not going to be asking, "Did you catch the game?"
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์šฐ๋ฆฌ๋Š” ์ด์ œ ์ด๋ ‡๊ฒŒ ๋ฌป์ง€ ์•Š์„ ๊ฒ๋‹ˆ๋‹ค. "๊ทธ ๊ฒฝ๊ธฐ ๋ดค์–ด?"
13:17
Instead, we're going to be asking,
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๋Œ€์‹ ์—, ์ด๋ ‡๊ฒŒ ๋งํ•˜๊ฒ ์ง€์š”.
13:19
"Whose channel did you catch the game on?"
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"๊ทธ ๊ฒฝ๊ธฐ ๋ˆ„๊ตฌ ์ฑ„๋„์—์„œ ๋ดค์–ด?"
13:24
We already see this happening with cooking, with singing --
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์ด๋ฏธ ์šฐ๋ฆฌ๋Š” ์š”๋ฆฌ๋‚˜, ๋…ธ๋ž˜๊ฒฝ์—ฐ์—์„œ ๋ณด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
13:28
we even see people streaming welding.
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์šฉ์ ‘ํ•˜๋Š” ์ŠคํŠธ๋ฆฌ๋ฐ์„ ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
13:32
And all of this stuff is going to happen around the metaphorical campfire.
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๊ทธ๋ฆฌ๊ณ  ์ด ๋ชจ๋“  ๊ฒƒ๋“ค์ด ์ƒ์ƒ์˜ ๋ชจ๋‹ฅ๋ถˆ ์ฃผ๋ณ€์—์„œ ์ผ์–ด๋‚  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
13:37
There's going to be millions of these campfires lit
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์ˆ˜๋ฐฑ๋งŒ์˜ ๋ชจ๋‹ฅ๋ถˆ์ด ํ”ผ์–ด์˜ค๋ฅผ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
13:40
over the next few years.
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ํ–ฅํ›„ ๋ช‡ ๋…„ ์‚ฌ์ด ์ผ์–ด๋‚  ์ผ ์ž…๋‹ˆ๋‹ค.
13:41
And on every topic,
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์–ด๋–ค ์ฃผ์ œ ๊ฑด ๊ฐ„์—
13:45
you're going to be able to find a campfire
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๋ชจ๋‹ฅ๋ถˆ์„ ์ฐพ์„ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
13:47
that will allow you to bond with your people around the world.
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์ „ ์„ธ๊ณ„ ์‚ฌ๋žŒ๋“ค๊ณผ ์œ ๋Œ€๊ฐ์„ ํ˜•์„ฑํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
13:51
For most of human history,
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์ธ๋ฅ˜ ์—ญ์‚ฌ ๋Œ€๋ถ€๋ถ„์˜
13:52
entertainment was simply multiplayer.
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๋†€์ด๋ฌธํ™”๊ฐ€ ๋ฉ€ํ‹ฐ ํ”Œ๋ ˆ์ด์–ด์˜€๋˜ ๊ฒƒ ์ฒ˜๋Ÿผ์ด์š”.
13:55
We sang together in person,
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๋งŒ๋‚˜์„œ ํ•จ๊ป˜ ๋…ธ๋ž˜ ๋ถ€๋ฅด๊ณ 
13:58
we shared news together in the town square in person,
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๋งˆ์„ ๊ด‘์žฅ์— ๋ชจ์—ฌ ๋‰ด์Šค๋ฅผ ๊ณต์œ ํ•˜๊ณ 
14:02
and somewhere along the way,
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๊ทธ ๊ธธ ์–ด๋”˜๊ฐ€์—์„œ
14:04
that two-way conversation turned into a one-way transmission.
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์–‘๋ฐฉํ–ฅ์˜ ๋Œ€ํ™”๋Š” ์ผ๋ฐฉ์ ์ธ ์ „๋‹ฌ๋กœ ๋ณ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
14:10
As someone who cares about communities,
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์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์†Œ์ค‘ํžˆ ์ƒ๊ฐํ•˜๋Š” ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ์žˆ๋‹ค๋ฉด
14:12
I am excited for a world
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์ €๋Š” ๊ทธ๋Ÿฐ ์„ธ์ƒ์ด ์˜ฌ ๊ฒƒ์„ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค.
14:14
where our entertainment could connect us instead of isolating us.
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๋†€์ด๋ฌธํ™”๊ฐ€ ์‚ฌ๋žŒ๋“ค์„ ์—ฐ๊ฒฐ์‹œํ‚ค๊ธฐ๋Š” ์„ธ์ƒ, ๊ณ ๋ฆฝ์ด ์•„๋‹ˆ๋ผ์š”
14:21
A world where we can bond with each other over our shared interests
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ํ•จ๊ป˜ ํ•˜๋Š” ๊ด€์‹ฌ์‚ฌ๋ฅผ ํ†ตํ•ด ์œ ๋Œ€๊ฐ์„ ํ˜•์„ฑํ•˜๋Š” ์„ธ์ƒ
14:26
and create real, strong communities.
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๊ทธ๊ณณ์€ ๋‹จ๋‹จํ•œ ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ๋งŒ๋“ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
14:30
Games, streams and the interactions they encourage,
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๊ฒŒ์ž„, ์ŠคํŠธ๋ฆฌ๋ฐ ๊ทธ๋ฆฌ๊ณ  ์†Œํ†ต์„ ํ•จ๊ป˜ ํ•˜๋Š” ๊ฑด
14:33
are only just beginning to turn the wheel back
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์‹œ๊ฐ„์„ ๋˜๋Œ๋ฆฌ๋Š” ์‹œ์ž‘์— ๋ถˆ๊ณผํ•ฉ๋‹ˆ๋‹ค.
14:37
to our interactive, community-rich, multiplayer past.
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์†Œํ†ตํ•˜๊ณ  ์ปค๋ฎค๋‹ˆํ‹ฐ๋กœ ๊ฐ€๋“ํ•œ ๋ฉ€ํ‹ฐ ํ”Œ๋ ˆ์ด์–ด์˜ ๊ณผ๊ฑฐ๋กœ ๋˜๋Œ๋ฆฌ๋Š” ๊ธธ์ž…๋‹ˆ๋‹ค.
14:43
Thank you all for sharing this experience here with me,
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์ €์™€ ์ด ๊ฒฝํ—˜์„ ํ•จ๊ป˜ํ•ด ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
14:46
and may you all find your best campfire.
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์—ฌ๋Ÿฌ๋ถ„ ๋งŒ์˜ ์ตœ๊ณ ์˜ ๋ชจ๋‹ฅ๋ถˆ์„ ์ฐพ๊ธฐ๋ฅผ ๋ฐ”๋ž๋‹ˆ๋‹ค.
14:48
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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