Jamais Cascio: Tools for building a better world

28,841 views ใƒป 2009-01-22

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Jennifer An ๊ฒ€ํ† : J J LEE
00:12
The future that we will create can be a future that we'll be proud of.
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์šฐ๋ฆฌ๊ฐ€ ์ฐฝ์กฐํ•˜๋Š” ๋ฏธ๋ž˜๋Š” ์ž๋ž‘์Šค๋Ÿฌ์›Œํ•  ๋งŒํ•œ ๋ฏธ๋ž˜๊ฐ€ ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
00:17
I think about this every day; it's quite literally my job.
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์ €๋Š” ๋งค์ผ๊ฐ™์ด ์ด๋Ÿฐ ์ƒ๊ฐ์„ ํ•ฉ๋‹ˆ๋‹ค. ์ œ ์ง์—…์ด๊ธฐ๋„ ํ•˜๊ณ ์š”.
00:21
I'm co-founder and senior columnist at Worldchanging.com.
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์ €๋Š” Worldchanging.com ์˜ ๊ณต๋™ ์ฐฝ๋ฆฝ์ž์ด์ž ์„ ์ž„ ์ปฌ๋Ÿผ๋‹ˆ์ŠคํŠธ์ž…๋‹ˆ๋‹ค.
00:27
Alex Steffen and I founded Worldchanging in late 2003,
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์•Œ๋ ‰์Šค ์Šคํ…Œํ”ˆ์”จ์™€ ์ €๋Š” 2003๋…„ ๋ง์— ์›”๋“œ์ฒด์ธ์ง•์„ ์„ค๋ฆฝํ–ˆ๊ณ 
00:30
and since then we and our growing global team of contributors
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๊ทธ ํ›„ ์„ธ๊ณ„์ ์œผ๋กœ ์ฐธ์—ฌํ•˜๋Š” ์ด๋“ค์˜ ์ˆ˜๋ฅผ ๋Š˜๋ ค๊ฐ€๋ฉฐ
00:34
have documented the ever-expanding variety of solutions
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ํ˜„์กดํ•˜๊ฑฐ๋‚˜ ๊ณง ๊ตฌํ˜„๋  ์ˆ˜๋งŽ์€ ์†”๋ฃจ์…˜์„
00:38
that are out there, right now and on the near horizon.
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๊ธฐ๋กํ•ด์˜ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
00:42
In a little over two years, we've written up about 4,000 items --
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2๋…„์ด ์กฐ๊ธˆ ๋„˜๋Š” ์‹œ๊ฐ„ ๋™์•ˆ ์ €ํฌ๋Š” 4000 ๊ฐ€์ง€ ์ด์ƒ์˜
00:48
replicable models, technological tools, emerging ideas --
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์žฌ์ œ ๊ฐ€๋Šฅํ•œ ๋ชจ๋ธ, ๊ธฐ์ˆ ์  ๋„๊ตฌ, ์ƒˆ๋กœ์šด ์•„์ด๋””์–ด ๋“ฑ์„ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.
00:53
all providing a path to a future
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์ด ๋ชจ๋‘๋Š” ๋”์šฑ ์ง€์† ๊ฐ€๋Šฅํ•˜๊ณ 
00:55
that's more sustainable, more equitable and more desirable.
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ํ‰๋“ฑํ•˜๋ฉฐ ๋ฐ”๋žŒ์งํ•œ ๋ฏธ๋ž˜๋กœ์˜ ๊ธธ์„ ์—ด์–ด์ค๋‹ˆ๋‹ค.
01:00
Our emphasis on solutions is quite intentional.
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์†”๋ฃจ์…˜์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ์ฃผ์•ˆ์ ์€ ๋‹ค๋ถ„ํžˆ ์˜๋„์ ์ž…๋‹ˆ๋‹ค.
01:03
There are tons of places to go, online and off,
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๋งŒ์•ฝ ์ฐพ๊ณ ์ž ํ•˜๋Š” ๊ฒƒ์ด ์šฐ๋ฆฌ๊ฐ€ ๊ฐ€์ง„ ๊ฒƒ๋“ค์ด
01:06
if what you want to find is the latest bit of news
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์–ผ๋งˆ๋‚˜ ๋น ๋ฅด๊ฒŒ ์•…ํ™”๋˜๊ณ  ์žˆ๋Š”์ง€์— ๋Œ€ํ•œ ์ตœ์‹ ์˜ ๋‰ด์Šค๋ผ๋ฉด,
01:08
about just how quickly our hell-bound handbasket is moving.
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์˜จ๋ผ์ธ์ด๋“  ์˜คํ”„๋ผ์ธ์ด๋“  ์ถฉ๋ถ„ํ•œ ์ž๋ฃŒ๊ฐ€ ์กด์žฌํ•ฉ๋‹ˆ๋‹ค.
01:13
We want to offer people an idea of what they can do about it.
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์ €ํฌ๋Š” ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๊ทธ์™€ ๊ด€๋ จํ•ด ๋ฌด์—‡์„ ํ•  ์ˆ˜ ์žˆ๋Š”์ง€์— ๋Œ€ํ•œ ์•„์ด๋””์–ด๋ฅผ ์ œ๊ณตํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
01:17
We focus primarily on the planet's environment,
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์ €ํฌ๋Š” ์ฃผ๋กœ ์ง€๊ตฌ ํ™˜๊ฒฝ์— ์ดˆ์ ์„ ๋งž์ถ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
01:21
but we also address issues of global development,
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ํ•˜์ง€๋งŒ ๋”๋ถˆ์–ด ๊ธ€๋กœ๋ฒŒ ๊ฐœ๋ฐœ, ๊ตญ์ œ์  ๊ฐˆ๋“ฑ,
01:24
international conflict, responsible use of emerging technologies,
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์‹ ๊ธฐ์ˆ ์˜ ์ฑ…์ž„๊ฐ ์žˆ๋Š” ํ™œ์šฉ,
01:29
even the rise of the so-called Second Superpower
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๊ทธ๋ฆฌ๊ณ  ์†Œ์œ„ "์ œ 2์˜ ์ŠˆํผํŒŒ์›Œ"์˜ ๋ถ€์ƒ์— ์ด๋ฅด๊ธฐ๊นŒ์ง€
01:32
and much, much more.
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์ˆ˜ ๋งŽ์€ ์‚ฌ์•ˆ๋“ค์„ ๋‹ค๋ฃน๋‹ˆ๋‹ค.
01:34
The scope of solutions that we discuss is actually pretty broad,
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์šฐ๋ฆฌ๊ฐ€ ๋…ผ์˜ํ•˜๋Š” ์†”๋ฃจ์…˜์˜ ๋ฒ”์œ„๋Š” ์‹ค์ œ๋กœ ๊ฝค๋‚˜ ๋ฐฉ๋Œ€ํ•ฉ๋‹ˆ๋‹ค.
01:37
but that reflects both the range of challenges that need to be met
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ํ•˜์ง€๋งŒ ์ด๋Š” ๊ณง ์šฐ๋ฆฌ๊ฐ€ ์ง๋ฉดํ•ด์•ผํ•  ๋„์ „๊ณผ์ œ์˜ ๋ฒ”์œ„์™€
01:41
and the kinds of innovations that will allow us to do so.
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ํ˜์‹ ์˜ ์ข…๋ฅ˜๋„ ๊ทธ๋งŒํผ ๋‹ค์–‘ํ•˜๋‹ค๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค.
01:45
A quick sampling really can barely scratch the surface,
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์ง€๊ธˆ ๋ณด์—ฌ๋“œ๋ฆด ์˜ˆ๋Š” ์ˆ˜๋ฐ• ๊ฒ‰ํ•ฅ๊ธฐ์— ์ง€๋‚˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค๋งŒ
01:48
but to give you a sense of what we cover:
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์ €ํฌ๊ฐ€ ๋‹ค๋ฃจ๋Š” ๊ฒƒ์— ๋Œ€ํ•œ ๋ง›๋ณด๊ธฐ๋กœ ์ƒ๊ฐํ•˜์„ธ์š”.
01:50
tools for rapid disaster relief,
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์‹ ์†ํ•œ ์žฌ๋‚œ ๊ตฌํ˜ธ ํ™œ๋™์„ ์œ„ํ•œ ๋„๊ตฌ์˜ ์˜ˆ๋กœ๋Š”
01:52
such as this inflatable concrete shelter;
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์ด ๊ณต๊ธฐ ์ฃผ์ž…์‹ ์ฝ˜ํฌ๋ฆฌํŠธ ๋ณดํ˜ธ์†Œ๊ฐ€ ์žˆ๊ณ ,
01:54
innovative uses of bioscience,
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์ƒ๋ฌผ ๊ณผํ•™์˜ ํ˜์‹ ์ ์ธ ํ™œ์šฉ์˜ ์˜ˆ๋กœ๋Š”
01:56
such as a flower that changes color in the presence of landmines;
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์ง€๋ขฐ๊ฐ€ ์žˆ๋Š” ๊ณณ์—์„œ ์ƒ‰๊น”์ด ๋ณ€ํ•˜๋Š” ๊ฝƒ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
01:59
ultra high-efficiency designs for homes and offices;
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์ฃผํƒ๊ณผ ์‚ฌ๋ฌด์‹ค์„ ์œ„ํ•œ ์ดˆ๊ณ ํšจ์œจ ๋””์ž์ธ,
02:02
distributed power generation using solar power, wind power,
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ํƒœ์–‘๋ ฅ, ํ’๋ ฅ, ์กฐ๋ ฅ ๋ฐ ๊ธฐํƒ€ ์ฒญ์ • ์—๋„ˆ์ง€์›์„ ํ™œ์šฉํ•œ
02:06
ocean power, other clean energy sources;
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๊ด‘๋ฒ”์œ„ํ•œ ์ „๋ ฅ ์ƒ์‚ฐ,
02:08
ultra, ultra high-efficiency vehicles of the future;
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์ดˆ๊ณ ๋„ ํšจ์œจ์˜ ๋ฏธ๋ž˜ ์ž๋™์ฐจ,
02:11
ultra high-efficiency vehicles you can get right now;
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์ด๋ฏธ ํ˜„์กดํ•˜๋Š” ์ดˆ๊ณ ๋„ ํšจ์œจ์˜ ์ž๋™์ฐจ.
02:13
and better urban design,
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ํ•œํŽธ ํ–ฅ์ƒ๋œ ๋„์‹œ ๊ณ„ํš์€
02:15
so you don't need to drive as much in the first place;
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์•„์˜ˆ ์šด์ „์˜ ํ•„์š”๋ฅผ ์ค„์ผ ์ˆ˜ ์žˆ์ฃ .
02:17
bio-mimetic approaches to design that take advantage of
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์ž๋™์ฐจ์™€ ๊ฑด๋ฌผ ๋ชจ๋‘์—์„œ ์ž์—ฐ ๋ชจ๋ธ์˜ ํšจ์œจ์„ฑ์„ ์ด์šฉํ•˜๋Š”
02:20
the efficiencies of natural models in both vehicles and buildings;
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๋””์ž์ธ์— ๋Œ€ํ•œ ์ƒ์ฒด ๋ชจ๋ฐฉ์‹ ์ ‘๊ทผ ๋ฐฉ์‹๊ณผ
02:24
distributed computing projects
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๋ถ„์‚ฐ ์ปดํ“จํŒ… ํ”„๋กœ์ ํŠธ๋Š”
02:26
that will help us model the future of the climate.
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๋ฏธ๋ž˜ ๊ธฐํ›„ ๋ชจ๋ธ์„ ์„ค๊ณ„ํ•˜๋Š”๋ฐ ๋„์›€์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
02:28
Also, a number of the topics that we've been talking about this week
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๋˜ํ•œ ์ด๋ฒˆ ์ฃผ TED ์—์„œ ๊ฑฐ๋ก  ๋˜์—ˆ๋˜ ์ฃผ์ œ์˜ ์ƒ๋‹น ์ˆ˜๋Š”
02:31
at TED are things that we've addressed in the past on Worldchanging:
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์›”๋“œ์ฒด์ธ์ง•์—์„œ ๋‹ค๋ฃจ์—ˆ๋˜ ๋ถ„์•ผ๋“ค์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.
02:35
cradle-to-cradle design, MIT's Fab Labs,
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'์š”๋žŒ์—์„œ ์š”๋žŒ์œผ๋กœ' ๋””์ž์ธ, MIT์˜ ํŒจ๋ธŒ ๋žฉ (Fab Labs)
02:37
the consequences of extreme longevity,
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๊ทน๋‹จ์  ์ˆ˜๋ช… ์—ฐ์žฅ์˜ ํŒŒ์žฅ
02:41
the One Laptop per Child project, even Gapminder.
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'์–ด๋ฆฐ์ด ํ•œ ๋ช…๋‹น ๋…ธํŠธ๋ถ ํ•œ ๋Œ€' ํ”„๋กœ์ ํŠธ์—์„œ ๊ฐญ๋งˆ์ธ๋”(Gapminder)๊นŒ์ง€.
02:45
As a born-in-the-mid-1960s Gen X-er,
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1960๋…„๋Œ€ ์ค‘๋ฐ˜์— ํƒœ์–ด๋‚œ X ์„ธ๋Œ€์˜ ์ผ์›์ด์ž
02:48
hurtling all too quickly to my fortieth birthday,
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๋ถˆํ˜น์„ ๋ฐ”๋ผ๋ณด๊ณ  ์žˆ๋Š” ์ €๋Š” ํƒ€๊ณ ๋‚œ ๋น„๊ด€๋ก ์ž์ž…๋‹ˆ๋‹ค.
02:51
I'm naturally inclined to pessimism. But working at Worldchanging
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ํ•˜์ง€๋งŒ ์›”๋“œ์ฒด์ธ์ง•์—์„œ ์ผํ•˜๋ฉด์„œ
02:56
has convinced me, much to my own surprise,
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๋†€๋ž๊ฒŒ๋„ ์ œ๊ฐ€ ๊นจ๋‹ฌ์€ ์ ์€
02:59
that successful responses to the world's problems
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์„ธ์ƒ์˜ ๋ฌธ์ œ๋“ค์— ๋Œ€ํ•œ ์„ฑ๊ณต์ ์ธ ๋Œ€์‘ ๋ฐฉ์‹์€
03:03
are nonetheless possible.
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ํ•ญ์ƒ ์กด์žฌํ•œ๋‹ค๋Š” ๊ฒ๋‹ˆ๋‹ค.
03:05
Moreover, I've come to realize that focusing only on negative outcomes
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๋”๊ตฐ๋‹ค๋‚˜, ๋ถ€์ •์ ์ธ ๊ฒฐ๊ณผ์—๋งŒ ์‹ ๊ฒฝ์“ฐ๊ฒŒ ๋˜๋ฉด
03:10
can really blind you to the very possibility of success.
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์„ฑ๊ณต์˜ ๊ฐ€๋Šฅ์„ฑ ์กฐ์ฐจ ์ง€๋‚˜์น  ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ๋„ ๊นจ๋‹ฌ์•˜์Šต๋‹ˆ๋‹ค.
03:14
As Norwegian social scientist Evelin Lindner has observed,
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๋…ธ๋ฅด์›จ์ด์˜ ์‚ฌํšŒ๊ณผํ•™ ์ „๋ฌธ๊ฐ€ ์—๋ธ”๋ฆฐ ๋ฆฐ๋“œ๋„ˆ๊ฐ€ ๋งํ–ˆ๋“ฏ
03:17
"Pessimism is a luxury of good times ...
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"๋น„๊ด€๋ก ์€ ์ˆœ์กฐ๋กœ์šด ์‹œ๋Œ€์˜ ์‚ฌ์น˜๋‹ค.
03:20
In difficult times, pessimism is
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์–ด๋ ค์šด ์‹œ๊ธฐ์˜ ๋น„๊ด€๋ก ์€
03:23
a self-fulfilling, self-inflicted death sentence."
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์ž๊ธฐ ์ถฉ์กฑ์ ์ด๊ณ  ์ž์ดˆํ•˜๋Š” ์‚ฌํ˜•์„ ๊ณ " ์ž…๋‹ˆ๋‹ค.
03:27
The truth is, we can build a better world,
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์‚ฌ์‹ค์„ ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด ์šฐ๋ฆฌ๋Š” ๋ณด๋‹ค ๋‚˜์€ ์„ธ์ƒ์„
03:30
and we can do so right now.
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๋ฐ”๋กœ ์ง€๊ธˆ ๊ตฌ์ถ•ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
03:32
We have the tools: we saw a hint of that a moment ago,
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์šฐ๋ฆฌ๋Š” ์ด๋ฅผ ์œ„ํ•ด ํ•„์š”ํ•œ ๋„๊ตฌ๋ฅผ ์ฅ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์กฐ๊ธˆ ์ „
03:34
and we're coming up with new ones all the time.
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๋ช‡ ๊ฐœ๋ฅผ ๋ดค๊ณ  ๋˜ ๊ณ„์†ํ•ด์„œ ์ƒˆ๋กœ์šด ๊ฒƒ์„ ๋งŒ๋“ค์–ด๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
03:36
We have the knowledge,
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ํ•„์š”ํ•œ ์ง€์‹๋„ ๊ฐ–์ถ”๊ณ  ์žˆ์œผ๋ฉฐ
03:38
and our understanding of the planet improves every day.
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์ง€๊ตฌ์— ๋Œ€ํ•œ ์ดํ•ด๋ ฅ์€ ๋‚ ๋กœ ํ–ฅ์ƒ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
03:41
Most importantly, we have the motive:
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๋ฌด์—‡๋ณด๋‹ค๋„ ์šฐ๋ฆฌ์—๊ฒŒ๋Š” ๋™๊ธฐ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
03:43
we have a world that needs fixing, and nobody's going to do it for us.
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์šฐ๋ฆฌ์—๊ฒŒ๋Š” ๋ฐ”๋กœ ์žก์•„์•ผํ•  ์„ธ์ƒ์ด ์žˆ๊ณ , ๋ˆ„๊ตฌ๋„ ๋Œ€์‹  ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•ด ์ฃผ์ง€๋Š” ์•Š์„๊ฒ๋‹ˆ๋‹ค.
03:47
Many of the solutions that I and my colleagues seek out
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์ €์™€ ์ œ ๋™๋ฃŒ๋“ค์ด ๋งค์ผ ์ฐพ์•„ ๊ธฐ๋กํ•˜๋Š” ๋‹ค์ˆ˜์˜ ํ•ด๊ฒฐ์ฑ…๋“ค์—๋Š”
03:51
and write up every day have some important aspects in common:
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๊ณตํ†ต์ ์œผ๋กœ ๋ช‡๊ฐ€์ง€์˜ ์ค‘์š”ํ•œ ์–‘์ƒ์„ ๋ณด์ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
03:56
transparency, collaboration, a willingness to experiment,
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ํˆฌ๋ช…์„ฑ, ํ˜‘๋™์‹ฌ, ์‹คํ—˜์  ํƒœ๋„, ๊ทธ๋ฆฌ๊ณ 
04:00
and an appreciation of science -- or, more appropriately, science!
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๊ณผํ•™์— ๋Œ€ํ•œ ๊ฐํƒ„, ๋˜๋Š” ๋ณด๋‹ค ์ ์ ˆํ•˜๊ฒŒ, '๊ณผํ•™!' ์ž…๋‹ˆ๋‹ค.
04:04
(Laughter)
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(์›ƒ์Œ)
04:05
The majority of models, tools and ideas on Worldchanging
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์›”๋“œ์ฒด์ธ์ง•์—์„œ ๋‹ค๋ฃจ๋Š” ๋ชจ๋ธ ๋ฐ ๋„๊ตฌ, ์•„์ด๋””์–ด๋Š” ๋Œ€๋ถ€๋ถ„
04:09
encompass combinations of these characteristics, so I want to give you
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์ด๋Ÿฌํ•œ ์„ฑ์งˆ์„ ์ง€๋‹ˆ๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์— ์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„๊ป˜ ์–ด๋–ป๊ฒŒ ์ด๋Ÿฐ
04:12
a few concrete examples of how these principles combine
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์„ฑ์งˆ๋“ค์ด ๊ฒฐํ•ฉํ•˜์—ฌ ์„ธ์ƒ์„ ๋ณ€ํ™”์‹œํ‚ค๋Š” ๋ฐฉ๋ฒ•์œผ๋กœ ์—ฎ์–ด๋‚ด๋Š”์ง€
04:16
in world-changing ways.
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๊ตฌ์ฒด์ ์ธ ์˜ˆ๋ฅผ ์†Œ๊ฐœํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.
04:18
We can see world-changing values in the emergence of tools
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์„ธ์ƒ์„ ๋ฐ”๊พธ๋Š” ํž˜์„ ์ง€๋‹ˆ๊ณ  ์žˆ๋Š” ์ƒˆ๋กœ์šด ๋„๊ตฌ์—๋Š”
04:22
to make the invisible visible -- that is,
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๋ณด์ด์ง€ ์•Š๋Š” ๊ฒƒ์„ ๋ณด์ด๊ฒŒํ•˜๋Š” ๋„๊ตฌ, ์ฆ‰
04:25
to make apparent the conditions of the world around us
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์‰ฝ๊ฒŒ ์ง€๋‚˜์น  ์ˆ˜ ์žˆ๋Š” ์šฐ๋ฆฌ ์ฃผ๋ณ€ ํ™˜๊ฒฝ์˜ ์ƒํ™ฉ์„
04:27
that would otherwise be largely imperceptible.
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๋ณด๋‹ค ๋ถ„๋ช…ํ•˜๊ฒŒ ๋ณด์—ฌ์ฃผ๋Š” ๋„๊ตฌ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
04:31
We know that people often change their behavior
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์šฐ๋ฆฌ๋Š” ์‚ฌ๋žŒ๋“ค์ด ์ž์‹ ์˜ ํ–‰๋™์ด ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ๋ณด๊ณ  ์ดํ•ดํ•  ์ˆ˜ ์žˆ์„ ๋•Œ
04:33
when they can see and understand the impact of their actions.
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์ข…์ข… ํ–‰๋™์— ๋ณ€ํ™”๋ฅผ ์ค€๋‹ค๋Š” ์‚ฌ์‹ค์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
04:36
As a small example, many of us have experienced
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์ผ๋ก€๋กœ ์—ฌ๋Ÿฌ๋ถ„์€
04:39
the change in driving behavior that comes from having
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์‹ค์‹œ๊ฐ„ ์ฃผํ–‰ ๊ฑฐ๋ฆฌ ํ‘œ์‹œ๊ฐ€
04:42
a real time display of mileage showing precisely
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์–ด๋–ป๊ฒŒ ์šด์ „์ž์˜ ์Šต๊ด€์ด ์ž๋™์ฐจ์˜ ํšจ์œจ์„ฑ์—
04:44
how one's driving habits affect the vehicle's efficiency.
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์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š”์ง€ ์ง์ ‘ ๊ฒฝํ—˜ํ•ด๋ณด์…จ์„ ๊ฒ๋‹ˆ๋‹ค.
04:47
The last few years have all seen the rise of innovations
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์ง€๋‚œ ๋ช‡ ๋…„๊ฐ„ ์šฐ๋ฆฌ๋Š” ํ˜์‹ ์ ์ธ ๋ฐœ๋ช…์ด ์–ด๋–ป๊ฒŒ
04:50
in how we measure and display aspects of the world
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์„ธ์ƒ์˜ ์ง€๋‚˜์น˜๊ฒŒ ํฌ๊ฑฐ๋‚˜ ํ˜•ํƒœ๊ฐ€ ์—†๊ณ  ์ดํ•ดํ•˜๊ธฐ ํž˜๋“  ๋ถ€๋ถ„์„
04:53
that can be too big, or too intangible, or too slippery to grasp easily.
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์ˆ˜์น˜ํ™”ํ•˜๊ณ  ๋‚ด๋ณด์ด๋Š”์ง€ ์ ์  ๋” ๋งŽ์ด ๋ณด๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
04:58
Simple technologies, like wall-mounted devices
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๊ฐ€๊ตฌ์˜ ์ „๋ ฅ ์†Œ๋น„๋ฅผ ๋‚˜ํƒ€๋‚ด๋Š” ๋ฒฝ๊ฑธ์ด ์žฅ์น˜์™€ ๊ฐ™์€
05:02
that display how much power your household is using,
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๊ฐ„๋‹จํ•œ ๊ธฐ์ˆ ๊ณผ
05:04
and what kind of results you'll get if you turn off a few lights --
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๋ถˆ์„ ๋”์œผ๋กœ์จ ์–ผ๋งˆ๋‚˜ ์ „๊ธฐ๋ฅผ ์•„๋‚„ ์ˆ˜ ์žˆ๋Š”์ง€ ๋ณด์—ฌ์ฃผ๋Š” ๋„๊ตฌ๋Š”
05:07
these can actually have a direct positive impact
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์—ฌ๋Ÿฌ๋ถ„์˜ ์—๋„ˆ์ง€ ๋ฐœ์ž๊ตญ์— ์ง์ ‘์ ์ด๊ณ 
05:09
on your energy footprint.
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๊ธ์ •์ ์ธ ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
05:11
Community tools, like text messaging, that can tell you
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๊ทธ๋ฆฌ๊ณ  ๋ฌธ์ž ๋ฉ”์„ธ์ง€์™€ ๊ฐ™์€ ์‚ฌํšŒ์  ๋„๊ตฌ๋Š”
05:14
when pollen counts are up or smog levels are rising
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๊ณต๊ธฐ ์ค‘ ๊ฝƒ๊ฐ€๋ฃจ๋‚˜ ์Šค๋ชจ๊ทธ ์ˆ˜์น˜ ์ฆ๊ฐ€, ๋˜๋Š”
05:16
or a natural disaster is unfolding,
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์ž์—ฐ ์žฌํ•ด์˜ ์œ„ํ—˜ ๋“ฑ๊ณผ ๊ฐ™์ด ์ฆ‰๊ฐ์  ๋Œ€์‘์— ํ•„์š”ํ•œ
05:19
can give you the information you need to act in a timely fashion.
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์ •๋ณด๋ฅผ ์‹ ์†ํ•˜๊ฒŒ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
05:24
Data-rich displays like maps of campaign contributions,
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์„ ๊ฑฐ ๋ชจ๊ธˆ์•ก ๋ถ„ํฌ๋„๋‚˜ ๊ทน์ง€๋ฐฉ ๋งŒ๋…„์„ค ๊ฐ์†Œ๋ฅผ ๋‚˜ํƒ€๋‚ด๋Š”
05:27
or maps of the disappearing polar ice caps,
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๋ฐ์ดํ„ฐ ์ง‘์ค‘ํ˜• ์ง€๋„๋Š” ๋ชจ๋‘์—๊ฒŒ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š”
05:30
allow us to better understand the context and the flow
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๋ณ€ํ™”์˜ ๋ฒ”์œ„์™€ ์ง„ํ–‰ ์ƒํ™ฉ์„
05:34
of processes that affect us all.
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์ข€ ๋” ์ž˜ ์ดํ•ดํ•˜๋„๋ก ๋„์™€์ค๋‹ˆ๋‹ค.
05:37
We can see world-changing values in research projects
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์šฐ๋ฆฌ๊ฐ€ ์„ธ์ƒ์„ ๋ฐ”๊พธ๋Š” ๊ฐ€์น˜๋ฅผ ์ฐพ์„ ์ˆ˜ ์žˆ๋Š” ๋˜๋‹ค๋ฅธ ๋ถ„์•ผ๋Š”
05:40
that seek to meet the world's medical needs
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์ž์œ ๋กœ์šด ์ •๋ณด ์ ‘๊ทผ๊ณผ ๊ณต์กฐ๋ฅผ ํ†ตํ•ด ์„ธ๊ณ„์ ์œผ๋กœ
05:42
through open access to data and collaborative action.
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์˜๋ฃŒ๋ถ„์•ผ์—์„œ ๋ถ€์กฑํ•œ ๋ถ€๋ถ„์„ ์ถฉ์กฑํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์„ ์—ฐ๊ตฌํ•˜๋Š” ํ”„๋กœ์ ํŠธ์ž…๋‹ˆ๋‹ค.
05:45
Now, some people emphasize the risks of knowledge-enabled dangers,
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์–ด๋–ค ์ด๋“ค์€ ์ง€์‹ ๊ธฐ๋ฐ˜ ์ ‘๊ทผ ๋ฐฉ์‹์˜ ์œ„ํ—˜์„ ๊ฐ•์กฐํ•˜๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค๋งŒ
05:50
but I'm convinced that the benefits of knowledge-enabled solutions
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์ €๋Š” ์ง€์‹ ๊ธฐ๋ฐ˜ ํ•ด๊ฒฐ์ฑ…์˜ ํ˜œํƒ์ด
05:54
are far more important.
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ํ›จ์”ฌ ๋” ์ค‘์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
05:56
For example, open-access journals, like the Public Library of Science,
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์˜ˆ๋ฅผ ๋“ค์–ด ๋ฏธ๊ตญ ๊ณต๊ณต๊ณผํ•™๋„์„œ๊ด€๊ณผ ๊ฐ™์€ ๊ฐœ๋ฐฉํ˜• ์ €๋„์€
06:01
make cutting-edge scientific research free to all --
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์ตœ์ฒจ๋‹จ ๊ณผํ•™ ์—ฐ๊ตฌ์— ๊ด€ํ•œ ์ž๋ฃŒ๋ฅผ ์ „์„ธ๊ณ„ ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์—๊ฒŒ
06:04
everyone in the world.
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๊ฐœ๋ฐฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
06:06
And actually, a growing number of science publishers
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ์‹ค, ์ ์  ๋” ๋งŽ์€ ๊ณผํ•™ ๋ถ„์•ผ์˜ ์ถœํŒ์‚ฌ๋“ค์ด
06:08
are adopting this model.
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์ด ๊ฐœ๋ฐฉํ˜• ๋ชจ๋ธ์„ ์ฑ„ํƒํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
06:10
Last year, hundreds of volunteer biology and chemistry researchers
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์ž‘๋…„์—๋Š” ์ „์„ธ๊ณ„์—์„œ ์ˆ˜๋ฐฑ ๋ช…์˜ ์ƒ๋ฌผํ•™ ๋ฐ ํ™”ํ•™ ์—ฐ๊ตฌ์›์ด
06:14
around the world worked together
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์ž์›ํ•˜์—ฌ ๊ณต๋™ ์—ฐ๊ตฌ๋ฅผ ์ง„ํ–‰ํ–ˆ๋Š”๋ฐ
06:17
to sequence the genome of the parasite responsible
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๊ฐœ๋ฐœ๋„์ƒ๊ตญ์—์„œ ๋ฐœ์ƒํ•˜๋Š” ์ตœ์•…์˜ ์งˆ๋ณ‘์ด๋ผ๊ณ  ํ•  ์ˆ˜ ์žˆ๋Š”
06:20
for some of the developing world's worst diseases:
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์•„ํ”„๋ฆฌ์นด ์ˆ˜๋ฉด๋ณ‘๊ณผ ๋ฆฌ์Šˆ๋งŒํŽธ๋ชจ์ถฉ์ฆ์„ ์˜ฎ๊ธฐ๋Š” ๊ธฐ์ƒ์ถฉ์˜
06:22
African sleeping sickness, leishmaniasis and Chagas disease.
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์œ ์ „์ž์˜ ์—ผ๊ธฐ์„œ์—ด์„ ๋ถ„์„ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:26
That genome data can now be found
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์ด ๊ธฐ์ƒ์ถฉ๋“ค์˜ ์œ ์ „์ž ์ •๋ณด๋Š” ์ด์ œ
06:28
on open-access genetic data banks around the world,
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์ „์„ธ๊ณ„์˜ ๊ฐœ๋ฐฉํ˜• ์œ ์ „์ž ์€ํ–‰์—์„œ ์ฐพ์•„๋ณผ ์ˆ˜ ์žˆ์œผ๋ฉฐ
06:30
and it's an enormous boon to researchers
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์งˆ๋ณ‘ ์น˜๋ฃŒ๋ฅผ ์—ฐ๊ตฌํ•˜๋Š” ์ด๋“ค์—๊ฒŒ
06:32
trying to come up with treatments.
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์—„์ฒญ๋‚œ ๋„์›€์ด ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
06:34
But my favorite example has to be the global response
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๊ทธ๋Ÿฌ๋‚˜ ์ œ๊ฐ€ ๊ฐ€์žฅ ์ข‹์•„ํ•˜๋Š” ์˜ˆ๋Š” 2003, 2004๋…„
06:37
to the SARS epidemic in 2003, 2004, which relied on
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์‚ฌ์Šค(SARS)๊ฐ€ ์œ ํ–‰ํ–ˆ์„ ๋‹น์‹œ ์„ธ๊ณ„๊ฐ€ ๋ณด์—ฌ์ค€ ๋Œ€์‘ ๋ฐฉ์‹์ธ๋ฐ์š”,
06:41
worldwide access to the full gene sequence of the SARS virus.
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์‚ฌ์Šค ๋ฐ”์ด๋Ÿฌ์Šค์˜ ์œ ์ „์ž ์—ผ๊ธฐ์„œ์—ด์„ ์ „์ ์œผ๋กœ ๊ณต๊ฐœํ•จ์œผ๋กœ์จ ๋Œ€์ฒ˜ํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
06:45
The U.S. National Research Council
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๋ฏธ๊ตญ ๊ตญ๋ฆฝ์—ฐ๊ตฌ์œ„์›ํšŒ(NRC)๋Š” ์‚ฌ์Šค ๋ฐœ๋ณ‘ ์ดํ›„
06:47
in its follow-up report on the outbreak specifically
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๋ฐœํ‘œํ•œ ํ›„์† ๋ณด๊ณ ์„œ์—์„œ ๊ตฌ์ฒด์ ์œผ๋กœ ์ด ์œ ์ „์ž ์ •๋ณด์˜ ๊ณต๊ฐœ๋ฅผ
06:50
cited this open availability of the sequence as a key reason
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์‚ฌ์Šค ์น˜๋ฃŒ์•ฝ์„ ์‹ ์†ํžˆ ๊ฐœ๋ฐœํ•  ์ˆ˜ ์žˆ์—ˆ๋˜
06:54
why the treatment for SARS could be developed so quickly.
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ํ•ต์‹ฌ์ ์ธ ์ด์œ ๋กœ ๊ผฝ์•˜์Šต๋‹ˆ๋‹ค.
06:57
And we can see world-changing values
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์„ธ์ƒ์„ ๋ณ€ํ™”ํ•˜๋Š” ๊ฐ€์น˜๋Š” ๋˜ํ•œ
06:59
in something as humble as a cell phone.
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ํœด๋Œ€์ „ํ™”์™€ ๊ฐ™์ด ์ž‘์€ ๊ฒƒ์—์„œ๋„ ์ฐพ์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
07:02
I can probably count on my fingers the number of people in this room
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์ด ๋ฐฉ์— ๊ณ„์‹  ๋ถ„๋“ค ์ค‘์— ํœด๋Œ€์ „ํ™”๋ฅผ ์‚ฌ์šฉํ•˜์ง€ ์•Š๋Š” ์‚ฌ๋žŒ์€ ์•„๋งˆ
07:05
who do not use a mobile phone --
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์†์— ๊ผฝ์„ ์ˆ˜ ์žˆ์„ ์ •๋„์ผ ๊ฒ๋‹ˆ๋‹ค.
07:07
and where is Aubrey, because I know he doesn't?
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์˜ค๋ธŒ๋ฆฌ์”จ ์–ด๋”” ๊ณ„์‹œ์ฃ ? ๊ทธ ์‚ฌ๋žŒ์€ ํ•ธ๋“œํฐ์ด ์—†๋Š” ๊ฑธ ์ œ๊ฐ€ ์•Œ๊ฑฐ๋“ ์š”.
07:09
(Laughter)
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(์›ƒ์Œ)
07:11
For many of us, cell phones have really become
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๋Œ€๋ถ€๋ถ„์˜ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์žˆ์–ด ํœด๋Œ€์ „ํ™”๋Š” ๊ฑฐ์˜
07:14
almost an extension of ourselves,
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๋ชธ์˜ ์ผ๋ถ€๊ฐ€ ๋˜์—ˆ๋‹ค๊ณ ๋„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
07:16
and we're really now beginning to see the social changes
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๊ทธ๋ฆฌ๊ณ  ์ด์ œ ์šฐ๋ฆฌ๋Š” ๋ณธ๊ฒฉ์ ์œผ๋กœ ํœด๋Œ€์ „ํ™”๊ฐ€ ์•ผ๊ธฐํ•˜๋Š”
07:18
that mobile phones can bring about.
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์‚ฌํšŒ์  ๋ณ€ํ™”๋ฅผ ๋ชฉ๊ฒฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
07:21
You may already know some of the big-picture aspects:
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์—ฌ๋Ÿฌ๋ถ„์€ ์ด๋ฏธ ํฐ ๊ทธ๋ฆผ์— ์•Œ๊ณ  ๊ณ„์‹ค์ง€๋„ ๋ชจ๋ฆ…๋‹ˆ๋‹ค.
07:23
globally, more camera phones were sold last year
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์ž‘๋…„์—๋Š” ์„ธ๊ณ„์ ์œผ๋กœ ์นด๋ฉ”๋ผํฐ์˜ ํŒ๋งค ๋Œ€์ˆ˜๊ฐ€
07:25
than any other kind of camera,
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๊ทธ ์–ด๋–ค ์นด๋ฉ”๋ผ ํŒ๋งค๋Ÿ‰๋„ ๋Šฅ๊ฐ€ํ–ˆ๊ณ 
07:27
and a growing number of people live lives mediated through the lens,
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์ ์  ๋” ๋งŽ์€ ์ด๋“ค์˜ ์‚ถ์ด ๋ Œ์ฆˆ์™€ ๋„คํŠธ์›Œํฌ ์ƒ์— ๊ณต๊ฐœ ๋˜์–ด
07:30
and over the network -- and sometimes enter history books.
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๋•Œ๋กœ๋Š” ์—ญ์‚ฌ์ฑ…์— ๊ธฐ๋ก๋˜๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.
07:34
In the developing world, mobile phones have become economic drivers.
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๊ฐœ๋ฐœ๋„์ƒ๊ตญ์—์„œ๋Š” ํœด๋Œ€์ „ํ™”๊ฐ€ ๊ฒฝ์ œ์˜ ์„ฑ์žฅ ๋™๋ ฅ์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
07:38
A study last year showed a direct correlation
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์ž‘๋…„์— ํ–‰ํ•ด์ง„ ์—ฐ๊ตฌ๋ฅผ ํ†ตํ•ด ํœด๋Œ€์ „ํ™” ์‚ฌ์šฉ๋Ÿ‰ ์ฆ๊ฐ€์™€
07:41
between the growth of mobile phone use
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๊ทธ์— ๋”ฐ๋ฅธ ์•„ํ”„๋ฆฌ์นด ์ „์—ญ์˜ GDP ์ƒ์Šน ๊ฐ„์—
07:43
and subsequent GDP increases across Africa.
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์ง์ ‘์ ์ธ ์ƒ๊ด€๊ด€๊ณ„๊ฐ€ ์กด์žฌํ•จ์ด ๋ฐํ˜€์กŒ์Šต๋‹ˆ๋‹ค.
07:46
In Kenya, mobile phone minutes
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์ผ€๋ƒ์—์„œ๋Š” ํœด๋Œ€์ „ํ™” ์‚ฌ์šฉ ์‹œ๊ฐ„์ด
07:48
have actually become an alternative currency.
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์‹ค์ œ๋กœ ๋Œ€์•ˆ ํ†ตํ™”(้€š่ฒจ)๊ฐ€ ๋˜๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:50
The political aspects of mobile phones can't be ignored either,
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ํ•ธ๋“œํฐ์˜ ์ •์น˜์ ์ธ ๋ฉด ๋˜ํ•œ ์žŠ์–ด์„œ๋Š” ์•ˆ๋ฉ๋‹ˆ๋‹ค.
07:53
from text message swarms in Korea helping to bring down a government,
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ํ•œ๊ตญ์—์„œ ์ •๋ถ€ ํ‡ด์ถœ์„ ์š”๊ตฌํ•˜๋Š” ๋ฌธ์ž ๋ฉ”์„ธ์ง€ ํŒŒ์žฅ์—์„œ๋ถ€ํ„ฐ
07:56
to the Blairwatch Project in the UK,
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๋ธ”๋ ˆ์–ด ์ด๋ฆฌ์˜ ํ™œ๋™์„ ๋ณด๋„ํ•˜๋Š” ์˜๊ตญ์˜ ๋ธ”๋ ˆ์–ด์™€์น˜ ํ”„๋กœ์ ํŠธ์— ์ด๋ฅด๊ธฐ๊นŒ์ง€
07:59
keeping tabs on politicians who try to avoid the press.
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์–ธ๋ก ์„ ํ”ผํ•˜๋ ค๋Š” ์ •์น˜์ธ์„ ๊ฐ์‹œํ•˜๋Š” ์—ญํ• ์„ ํ•˜๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.
08:01
(Laughter)
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(์›ƒ์Œ)
08:04
And it's just going to get more wild.
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์•ž์œผ๋กœ์˜ ๋ณ€ํ™”๋Š” ๋”์šฑ ํŒŒ๊ฒฉ์ ์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
08:06
Pervasive, always-on networks, high quality sound and video,
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ํŽธ์žฌ์ ์ด๋ฉฐ ์–ธ์ œ๋‚˜ ์ ‘๊ทผ ๊ฐ€๋Šฅํ•œ ๋„คํŠธ์›Œํฌ, ๊ณ ํ™”์งˆ, ๊ณ ๊ธ‰ ์Œํ–ฅ ๋™์˜์ƒ๊ณผ
08:08
even devices made to be worn instead of carried in the pocket,
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์ฃผ๋จธ๋‹ˆ์— ๋„ฃ๋Š” ๋Œ€์‹  ์ž…๋Š” ์žฅ์น˜๋Š” ๋ชจ๋‘
08:11
will transform how we live on a scale that few really appreciate.
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์šฐ๋ฆฌ์˜ ์‚ถ์— ์ƒ์ƒ์„ ์ดˆ์›”ํ•˜๋Š” ๋ณ€ํ™”๋ฅผ ์ค„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
08:15
It's no exaggeration to say that the mobile phone
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ํœด๋Œ€์ „ํ™”๋Š” ์„ธ์ƒ์—์„œ ๊ฐ€์žฅ ์ค‘์š”ํ•œ
08:17
may be among the world's most important technologies.
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๊ธฐ์ˆ ์ด๋ผ๊ณ  ํ•ด๋„ ๊ฒฐ์ฝ” ๊ณผ์–ธ์ด ์•„๋‹ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
08:21
And in this rapidly evolving context,
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๊ทธ๋ฆฌ๊ณ  ์ด๋ ‡๊ฒŒ ๋น ๋ฅด๊ฒŒ ๋ณ€ํ™”ํ•˜๋Š” ํ™˜๊ฒฝ์„ ๊ฐ์•ˆํ•  ๋•Œ
08:23
it's possible to imagine a world in which the mobile phone becomes
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์šฐ๋ฆฌ๋Š” ํœด๋Œ€์ „ํ™”๊ฐ€ ์‚ฌํšŒ์  ๊ต๋ฅ˜๋ฅผ ์œ„ํ•œ ๋„๊ตฌ
08:26
something far more than a medium for social interaction.
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๊ทธ ์ด์ƒ์ด ๋˜๋Š” ์„ธ์ƒ์„ ์ƒ์ƒํ•ด ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
08:30
I've long admired the Witness project,
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์ €๋Š” ์˜ค๋žซ๋™์•ˆ ์œ„ํŠธ๋‹ˆ์Šค ํ”„๋กœ์ ํŠธ๋ฅผ ๋™๊ฒฝ ํ•ด์™”์Šต๋‹ˆ๋‹ค.
08:32
and Peter Gabriel told us more details about it on Wednesday,
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์ˆ˜์š”์ผ์— ํ”ผํ„ฐ ๊ฐ€๋ธŒ๋ฆฌ์—˜์”จ๊ฐ€ ์•„์ฃผ ๊ฐ๋ช… ๊นŠ์€ ํ”„๋ฆฌ์  ํ…Œ์ด์…˜์„ ํ†ตํ•ด
08:36
in his profoundly moving presentation.
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๊ทธ ํ”„๋กœ์ ํŠธ๋ฅผ ์ž์„ธํžˆ ์„ค๋ช… ํ•ด ์ฃผ์…จ๋Š”๋ฐ์š”.
08:39
And I'm just incredibly happy to see the news
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์œ„ํŠธ๋‹ˆ์Šค๊ฐ€ ํฌํ„ธ ์‚ฌ์ดํŠธ๋ฅผ ๊ฐœ์„คํ•˜์—ฌ
08:42
that Witness is going to be opening up a Web portal
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์ง์ ‘ ๋น„๋””์˜ค ํ…Œ์ดํ”„๋ฅผ ๋ฐฐ๋‹ฌํ•˜๋Š” ๋Œ€์‹ 
08:45
to enable users of digital cameras and camera phones
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๋””์ง€ํ„ธ ์นด๋ฉ”๋ผ์™€ ์นด๋ฉ”๋ผ ํฐ์œผ๋กœ ์ฐ์€ ๋™์˜์ƒ์„
08:47
to send in their recordings over the Internet,
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์ธํ„ฐ๋„ท์— ๊ฒŒ์‹œํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•œ๋‹ค๋Š” ์†Œ์‹์„ ๋“ฃ๊ณ 
08:50
rather than just hand-carrying the videotape.
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์ •๋ง ๊ธฐ๋ปค์Šต๋‹ˆ๋‹ค.
08:52
Not only does this add a new and potentially safer avenue
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์ด๋Š” ํญ๋ ฅ์ด๋‚˜ ๋‚จ์šฉ์„ ๊ธฐ๋กํ•˜๊ธฐ ์œ„ํ•œ ์ข€ ๋” ์•ˆ์ „ํ•œ
08:56
for documenting abuses,
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๊ฒฝ๋กœ๋ฅผ ์ œ๊ณตํ•  ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ,
08:58
it opens up the program to the growing global digital generation.
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์ฆ๊ฐ€ํ•˜๋Š” ๊ธ€๋กœ๋ฒŒ ๋””์ง€ํ„ธ ์„ธ๋Œ€๊ฐ€ ํ”„๋กœ๊ทธ๋žจ์„ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์ค๋‹ˆ๋‹ค.
09:02
Now, imagine a similar model for networking environmentalists.
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๊ทธ๋Ÿฌ๋ฉด ์ด์ œ ํ™˜๊ฒฝ์šด๋™๊ฐ€๋“ค์˜ ๋„คํŠธ์›Œํ‚น์„ ์œ„ํ•œ ๋น„์Šทํ•œ ๋ชจ๋ธ์„ ์ƒ๊ฐ ํ•ด๋ณด์‹ญ์‹œ์˜ค.
09:07
Imagine a Web portal collecting recordings and evidence
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๊ทธ๋ฆฌ๊ณ  ์ง€๊ตฌ์— ์ผ์–ด๋‚˜๋Š” ๋ณ€ํ™”์˜ ์ฆ๊ฑฐ์™€ ๋™์˜์ƒ์„ ๋ชจ์œผ๋Š”
09:10
of what's happening to the planet:
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์˜จ๋ผ์ธ ํฌํ„ธ ์‚ฌ์ดํŠธ๋ฅผ ์ƒ๊ฐ ํ•ด๋ณด์‹ญ์‹œ์˜ค.
09:12
putting news and data at the fingertips of people of all kinds,
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์ด๋ฅผ ํ†ตํ•ด ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์ด ๋‰ด์Šค์™€ ์ •๋ณด๋ฅผ ์–ป์„ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:15
from activists and researchers
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์šด๋™๊ฐ€์™€ ์—ฐ๊ตฌ์›์—์„œ๋ถ€ํ„ฐ
09:17
to businesspeople and political figures.
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๊ฒฝ์ œ์ธ๊ณผ ์ •์น˜์ธ์— ์ด๋ฅด๊ธฐ๊นŒ์ง€.
09:19
It would highlight the changes that are underway,
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์ด ์‚ฌ์ดํŠธ๋Š” ์ด๋ฏธ ์ง„ํ–‰๋˜๊ณ  ์žˆ๋Š” ๋ณ€ํ™”๋ฅผ ๋ถ„๋ช…ํ•˜๊ฒŒ ๋ณด์—ฌ์ค„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:21
but would more importantly give voice
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๊ทธ๋Ÿฌ๋‚˜ ๊ทธ๋ณด๋‹ค๋„ ์ค‘์š”ํ•œ ๊ฒƒ์€,
09:23
to the people who are willing to work
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์ƒˆ๋กœ์šด ์„ธ์ƒ, ๋ณด๋‹ค ๋‚˜์€ ์„ธ์ƒ์„ ์œ„ํ•ด
09:25
to see a new world, a better world, come about.
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๋…ธ๋ ฅํ•˜๊ณ ์ž ํ•˜๋Š” ์ด๋“ค์˜ ๋ชฉ์†Œ๋ฆฌ๊ฐ€ ๋˜์–ด์ค„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:28
It would give everyday citizens
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๊ทธ๋ฆฌ๊ณ  ์ผ๋ฐ˜์ธ๋“ค์—๊ฒŒ๋„
09:30
a chance to play a role in the protection of the planet.
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์ง€๊ตฌ๋ฅผ ๋ณดํ˜ธํ•˜๊ธฐ ์œ„ํ•ด ๋ญ”๊ฐ€๋ฅผ ํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ๋ฅผ ์ค„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:33
It would be, in essence, an "Earth Witness" project.
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๋‹ค์‹œ ๋งํ•˜์ž๋ฉด, '์–ด์Šค ์œ„ํŠธ๋‹ˆ์Šค (Earth Witness)' ํ”„๋กœ์ ํŠธ๊ฐ€ ๋˜๋Š” ๊ฒƒ์ด์ฃ .
09:37
Now, just to be clear, in this talk I'm using the name "Earth Witness"
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๋ถ„๋ช…ํžˆ ๋ง์”€๋“œ๋ฆฌ์ง€๋งŒ ์ œ๊ฐ€ '์–ด์Šค ์œ„ํŠธ๋‹ˆ์Šค'๋ผ๋Š” ๋ช…์นญ์„ ์‚ฌ์šฉํ•˜๋Š” ๊ฒƒ์€
09:40
as part of the scenario, simply as a shorthand,
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๋‹จ์ˆœํžˆ ์ œ ์•„์ด๋””์–ด๋ฅผ ์„ค๋ช…ํ•˜๊ธฐ ์œ„ํ•ด,
09:42
for what this imaginary project could aspire to,
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์ด ์ƒ์ƒ์˜ ํ”„๋กœ์ ํŠธ๊ฐ€ ์ด๋ฃจ์–ด๋‚ผ ์ˆ˜ ์žˆ๋Š” ์„ฑ๊ณผ๋ฅผ ์„ค๋ช…ํ•˜๊ธฐ ์œ„ํ•จ์ด์ง€,
09:45
not to piggyback on the wonderful work of the Witness organization.
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์œ„ํŠธ๋‹ˆ์Šค ๋‹จ์ฒด์˜ ๋Œ€๋‹จํ•œ ์—…์ ์— ๋ฌป์–ด๊ฐ€๋ ค๋Š” ์ „๋žต์€ ๊ฒฐ์ฝ” ์•„๋‹™๋‹ˆ๋‹ค.
09:50
It could just as easily be called, "Environmental Transparency Project,"
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'ํ™˜๊ฒฝ ํˆฌ๋ช…์„ฑ ํ”„๋กœ์ ํŠธ' ํ˜น์€
09:54
"Smart Mobs for Natural Security" --
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'์ž์—ฐ ์•ˆ๋ณด๋ฅผ ์œ„ํ•œ ์Šค๋งˆํŠธ๋ชน' ์ด๋ผ ๋ถˆ๋Ÿฌ๋„ ๋˜๊ฒ ์ง€๋งŒ,
09:58
but Earth Witness is a lot easier to say.
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'์–ด์Šค ์œ„ํŠธ๋‹ˆ์Šค'๊ฐ€ ๋ฐœ์Œํ•˜๊ธฐ ํ›จ์”ฌ ์‰ฝ์ง€ ์•Š์Šต๋‹ˆ๊นŒ.
10:01
Now, many of the people who participate in Earth Witness
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์–ด์Šค ์œ„ํŠธ๋‹ˆ์Šค์— ์ฐธ์—ฌํ•˜๋Š” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์€
10:03
would focus on ecological problems, human-caused or otherwise,
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์ธ๊ฐ„์ด ์ดˆ๋ž˜ํ–ˆ๋“  ์•„๋‹ˆ๋“ , ์ƒํƒœ๊ณ„ ๋ฌธ์ œ์™€
10:07
especially environmental crimes
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ํŠนํžˆ ํ™˜๊ฒฝ ๋ฒ”์ฃ„์™€
10:09
and significant sources of greenhouse gases and emissions.
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์‹ฌ๊ฐํ•œ ์˜จ์‹ค๊ฐ€์Šค ๋ฐ ๋Œ€๊ธฐ์˜ค์—ผ์›์„ ์ง‘์ค‘์ ์œผ๋กœ ๋‹ค๋ฃฐ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:13
That's understandable and important.
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์ด๋Š” ์ถฉ๋ถ„ํžˆ ๋‚ฉ๋“ ๊ฐ€๋Šฅํ•˜๊ณ  ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.
10:15
We need better documentation of what's happening to the planet
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๊ทธ๋Ÿฌ๋‚˜ ์ด๋ฏธ ์†์ƒ๋œ ๋ถ€๋ถ„์„ ํšŒ๋ณตํ•˜๋ ค๋ฉด
10:17
if we're ever going to have a chance of repairing the damage.
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์ง€๊ตฌ์— ์ผ์–ด๋‚˜๋Š” ์ผ์„ ๊ธฐ๋กํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
10:20
But the Earth Witness project wouldn't need to be limited to problems.
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๊ทธ๋ ‡์ง€๋งŒ ์–ด์Šค ์œ„ํŠธ๋‹ˆ์Šค ํ”„๋กœ์ ํŠธ๊ฐ€ ๋ฌธ์ œ์—๋งŒ ๊ตญํ•œ๋˜์–ด์•ผ ํ•˜๋Š” ๊ฒƒ์€ ์•„๋‹™๋‹ˆ๋‹ค.
10:24
In the best Worldchanging tradition,
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์›”๋“œ์ฒด์ธ์ง• ์ตœ๊ณ ์˜ ์ „ํ†ต์— ๋”ฐ๋ผ
10:26
it might also serve as a showcase for good ideas, successful projects
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์ข‹์€ ์•„์ด๋””์–ด์™€ ์„ฑ๊ณต์ ์ธ ํ”„๋กœ์ ํŠธ, ๊ทธ๋ฆฌ๊ณ  ํ›จ์”ฌ ๋” ๋งŽ์€ ์ฃผ๋ชฉ์„ ๋ฐ›์•„์•ผ ํ• 
10:31
and efforts to make a difference that deserve much more visibility.
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๋ณ€ํ™”๋ฅผ ์œ„ํ•œ ๋…ธ๋ ฅ์— ๋Œ€ํ•œ ์ข‹์€ ๋ณธ๋ณด๊ธฐ๊ฐ€ ๋  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:35
Earth Witness would show us two worlds:
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์–ด์Šค ์œ„ํŠธ๋‹ˆ์Šค๋Š” ์šฐ๋ฆฌ์—๊ฒŒ ๋‘ ๊ฐœ์˜ ์„œ๋กœ ๋‹ค๋ฅธ ์„ธ์ƒ์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.
10:37
the world we're leaving behind,
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ํ›„์†์—๊ฒŒ ๋‚จ๊ธธ ์„ธ์ƒ๊ณผ
10:39
and the world we're building for generations to come.
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์ˆ˜ ์„ธ๋Œ€์— ๊ฑธ์ณ ๊ตฌ์ถ•ํ•ด๋‚˜๊ฐˆ ์ƒˆ๋กœ์šด ์„ธ์ƒ์ž…๋‹ˆ๋‹ค.
10:42
And what makes this scenario particularly appealing to me is
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์ œ๊ฐ€ ์ด ์‹œ๋‚˜๋ฆฌ์˜ค์— ํŠน๋ณ„ํžˆ ๊ด€์‹ฌ์„ ๊ฐ–๋Š” ์ด์œ ๋Š”
10:44
we could do it today.
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๋ฐ”๋กœ ์˜ค๋Š˜ ์‹คํ˜„ํ•  ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
10:46
The key components are already widely available.
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ํ•„์š”ํ•œ ํ•ต์‹ฌ ์š”์†Œ๋“ค์€ ์ด๋ฏธ ์‰ฝ๊ฒŒ ๊ตฌํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
10:48
Camera phones, of course, would be fundamental to the project.
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๋ฌผ๋ก  ์นด๋ฉ”๋ผํฐ์€ ์ด ํ”„๋กœ์ ํŠธ์— ํ•„์ˆ˜์ ์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:51
And for a lot of us, they're as close as we have yet
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๊ทธ๋ฆฌ๊ณ  ๋Œ€๋ถ€๋ถ„ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์žˆ์–ด ์นด๋ฉ”๋ผํฐ์€ ํ•ญ์ƒ ์ผœ์ ธ์žˆ๊ณ 
10:55
to always-on, widely available information tools.
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์‰ฝ๊ฒŒ ๊ตฌํ•  ์ˆ˜ ์žˆ๋Š” ์ •๋ณด ๋„๊ตฌ์— ๊ฐ€์žฅ ๊ทผ์ ‘ํ•œ ์žฅ๋น„์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:58
We may not remember to bring our digital cameras with us
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์ง‘์„ ๋‚˜์„ค ๋•Œ ๋””์ง€ํ„ธ ์นด๋ฉ”๋ผ๋ฅผ ์ฑ™๊ธฐ๋Š” ๊ฒƒ์„ ์žŠ๋Š” ์‚ฌ๋žŒ์€ ์žˆ์–ด๋„
11:00
wherever we go, but very few of us forget our phones.
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์–ด๋””๋ฅผ ๊ฐ€๋“  ํœด๋Œ€์ „ํ™”๋ฅผ ์žŠ์–ด๋ฒ„๋ฆฌ๊ณ  ๊ฐ€๋Š” ์‚ฌ๋žŒ์€ ๋“œ๋ฌผ์ฃ .
11:04
You could even imagine a version of this scenario
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์ด ์‹œ๋‚˜๋ฆฌ์˜ค๋ฅผ ๋ฐœ์ „์‹œ์ผœ ์‚ฌ๋žŒ๋“ค์ด ์ž๊ธฐ๋งŒ์˜ ํœด๋Œ€์ „ํ™”๋ฅผ
11:08
in which people actually build their own phones.
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๋งŒ๋“ค๊ณ  ๊ฐœ์กฐํ•˜๋Š” ์ƒํ™ฉ์„ ์ƒ๊ฐํ•ด ๋ณผ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
11:10
Over the course of last year, open-source hardware hackers
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์ง€๋‚œ 1๋…„ ๋™์•ˆ ์˜คํ”ˆ ์†Œ์Šค ํ•˜๋“œ์›จ์–ด ํ•ด์ปค๋“ค์€
11:13
have come up with multiple models
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์‚ฌ์šฉ ๊ฐ€๋Šฅํ•œ ๋ฆฌ๋ˆ…์Šค ๊ธฐ๋ฐ˜ํ˜• ํœด๋Œ€์ „ํ™” ๋ชจ๋ธ
11:15
for usable, Linux-based mobile phones,
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์—ฌ๋Ÿฌ ๊ฐœ๋ฅผ ๊ฐœ๋ฐœํ–ˆ๋Š”๋ฐ์š”,
11:18
and the Earth Phone could spin off from this kind of project.
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์ด๋Ÿฐ ํ”„๋กœ์ ํŠธ๋กœ๋ถ€ํ„ฐ '์–ด์Šค ํฐ (Earth Phone)'์ด ๋ฐœ์ „ํ•  ์ˆ˜๋„ ์žˆ๊ฒ ์ฃ .
11:22
At the other end of the network, there'd be
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๋„คํŠธ์›Œํฌ ์ €ํŽธ์—๋Š” ์‚ฌ๋žŒ๋“ค์ด
11:24
a server for people to send photos and messages to,
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์ธํ„ฐ๋„ท์œผ๋กœ ์‚ฌ์ง„๊ณผ ๋ฉ”์‹œ์ง€๋ฅผ ๋ณด๋‚ผ ์ˆ˜ ์žˆ๋Š” ์„œ๋ฒ„๊ฐ€ ์„ค์น˜๋˜์–ด ์žˆ์–ด
11:27
accessible over the Web, combining a photo-sharing service,
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์‚ฌ์ง„ ๊ณต์œ , ์†Œ์…œ ๋„คํŠธ์›Œํ‚น, ๊ทธ๋ฆฌ๊ณ  ๋‹ค์ค‘ ํ•„ํ„ฐ๋ง ์‹œ์Šคํ…œ์„
11:31
social networking platforms and a collaborative filtering system.
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ํ•œ ๋ฐ๋กœ ํ†ตํ•ฉํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
11:36
Now, you Web 2.0 folks in the audience know what I'm talking about,
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๊ด€์ค‘์— ๊ณ„์‹  ์›น 2.0 ์„ธ๋Œ€ ์‚ฌ๋žŒ๋“ค์€ ์ œ ์–˜๊ธฐ๋ฅผ ๋‹ค ์ดํ•ดํ•˜์‹œ๊ฒ ์ง€๋งŒ
11:39
but for those of you for whom that last sentence
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์ข€ ์ „์— ์ œ๊ฐ€ ํ•œ ๋ง์ด ์™ธ๊ณ„์–ด์ฒ˜๋Ÿผ ๋“ค๋ฆฌ๋Š” ๋ถ„๋“ค์„ ์œ„ํ•ด
11:41
was in a crazy moon language, I mean simply this:
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๊ฐ„๋‹จํ•˜๊ฒŒ ์ •๋ฆฌ ํ•ด ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
11:46
the online part of the Earth Witness project
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์–ด์Šค ์œ„ํŠธ๋‹ˆ์Šค ํ”„๋กœ์ ํŠธ์˜ ์˜จ๋ผ์ธ ๋ถ€๋ถ„์€
11:49
would be created by the users, working together and working openly.
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์‚ฌ์šฉ์ž๋“ค์ด ํ•จ๊ป˜, ๋ชจ๋“  ๊ฒƒ์„ ๊ณต์œ ํ•˜๋ฉฐ ๊ตฌ์ถ•๋  ๊ฒƒ์ด๋ผ๋Š” ๋ง์ž…๋‹ˆ๋‹ค.
11:54
That's enough right there to start to build a compelling chronicle
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๊ทธ๋Ÿฐ ์‹œ์Šคํ…œ์„ ํ†ตํ•ด ๋ฐ”๋กœ ์ง€๊ธˆ๋ถ€ํ„ฐ ์šฐ๋ฆฌ ์ง€๊ตฌ์— ์ผ์–ด๋‚˜๋Š” ์ผ์„
11:59
of what's now happening to our planet, but we could do more.
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์ƒ์„ธํ•˜๊ฒŒ ๊ธฐ๋กํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ ‡์ง€๋งŒ ๊ทธ๊ฒƒ๋งŒ์œผ๋กœ๋Š” ๋ถ€์กฑํ•ฉ๋‹ˆ๋‹ค.
12:03
An Earth Witness site could also serve as a collection spot
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์–ด์Šค ์œ„ํŠธ๋‹ˆ์Šค ํ™ˆํŽ˜์ด์ง€๋Š” ํœด๋Œ€์ „ํ™”์— ์žฅ์ฐฉ๋œ ํ™˜๊ฒฝ ๊ฐ์ง€๊ธฐ๋ฅผ ํ†ตํ•ด
12:06
for all sorts of data about conditions around the planet
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์ง€๊ตฌ์˜ ํ™˜๊ฒฝ์— ๋Œ€ํ•œ ์˜จ๊ฐ– ์ •๋ณด๋ฅผ
12:09
picked up by environmental sensors that attach to your cell phone.
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์ง‘ํ•ฉํ•˜๋Š” ์žฅ์†Œ๊ฐ€ ๋  ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
12:12
Now, you don't see these devices as add-ons for phones yet,
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์•„์ง๊นŒ์ง€๋Š” ์ด๋Ÿฐ ์žฅ์น˜๊ฐ€ ํœด๋Œ€์ „ํ™” ์• ๋“œ์˜จ ํ”„๋กœ๊ทธ๋žจ์œผ๋กœ ์กด์žฌํ•˜์ง€ ์•Š์ง€๋งŒ
12:15
but students and engineers around the world
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์„ธ๊ณ„ ๊ณณ๊ณณ์˜ ํ•™์ƒ๊ณผ ์—”์ง€๋‹ˆ์–ด๋“ค์€
12:17
have attached atmospheric sensors to bicycles and handheld computers
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์ž์ „๊ฑฐ, ํ•ธ๋“œํ—ฌ๋“œ (์ดˆ์†Œํ˜•) ์ปดํ“จํ„ฐ, ์ €๋ ดํ•œ ๋กœ๋ณดํŠธ์™€
12:20
and cheap robots and the backs of pigeons --
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๋น„๋‘˜๊ธฐ ๋“ฑ์—๋„ ๋Œ€๊ธฐ ํ™˜๊ฒฝ ๊ฐ์ง€๊ธฐ๋ฅผ ์žฅ์ฐฉ ํ–ˆ์Šต๋‹ˆ๋‹ค.
12:24
that being a project that's actually underway right now at U.C. Irvine,
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์‚ฌ์‹ค UC ์–ด๋ฐ”์ธ (Irvine) ๋Œ€ํ•™์—์„œ ํ˜„์žฌ ์ด๋ ‡๊ฒŒ
12:27
using bird-mounted sensors
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์ƒˆ์— ๊ฐ์ง€๊ธฐ๋ฅผ ๋‹ฌ์•„ ์Šค๋ชจ๊ทธ์˜ ์›์ธ์ด ๋˜๋Š”
12:29
as a way of measuring smog-forming pollution.
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์˜ค์—ผ ๋ฌผ์งˆ์˜ ์ˆ˜์น˜๋ฅผ ์žฌ๋Š” ์—ฐ๊ตฌ๋ฅผ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
12:32
It's hardly a stretch to imagine putting the same thing
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์ด๋Ÿฐ ๊ฐ์ง€๊ธฐ๋ฅผ ํœด๋Œ€์ „ํ™”์— ํƒ‘์žฌํ•˜๋Š” ๊ฒƒ์„ ์ƒ์ƒํ•˜๋Š” ๊ฒƒ์€
12:34
on a phone carried by a person.
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๊ฒฐ์ฝ” ์–ด๋ ต์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
12:37
Now, the idea of connecting a sensor to your phone is not new:
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์„ผ์„œ๋ฅผ ํœด๋Œ€์ „ํ™”์— ์žฅ์ฐฉํ•˜๋Š” ๋ฐœ์ƒ์€ ์ƒˆ๋กœ์šด ์•„์ด๋””์–ด๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.
12:41
phone-makers around the world offer phones that sniff for bad breath,
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์„ธ๊ณ„์˜ ํœด๋Œ€์ „ํ™” ๊ฐœ๋ฐœ์—…์ฒด๋Š” ์ž…๋ƒ„์ƒˆ๋ฅผ ๊ฐ์ง€ํ•˜๊ฑฐ๋‚˜
12:44
or tell you to worry about too much sun exposure.
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์ž์™ธ์„  ๊ฒฝ๋ณด๋ฅผ ์šธ๋ฆฌ๋Š” ํœด๋Œ€์ „ํ™”๋ฅผ ๊ฐœ๋ฐœ ํ•  ์ˆ˜๋„ ์žˆ๊ฒ ์ฃ .
12:47
Swedish firm Uppsala Biomedical, more seriously, makes
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๊ทธ ์ค‘์—์„œ๋„ ์Šค์›จ๋ด์˜ ์—…์‚ด๋ผ ๋ฐ”์ด์˜ค๋ฉ”๋””์ปฌ์ด๋ผ๋Š” ๊ฐœ๋ฐœ์—…์ฒด๋Š”
12:51
a mobile phone add-on that can process blood tests in the field,
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ํ˜„์žฅ์—์„œ ํ˜ˆ์•ก์„ ๋ถ„์„ํ•˜์—ฌ ์ •๋ณด์™€ ๊ฒฐ๊ณผ๋ฅผ ์—…๋กœ๋“œํ•˜๋Š”
12:55
uploading the data, displaying the results.
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๋ชจ๋ฐ”์ผํฐ ์• ๋“œ์˜จ์„ ์ƒ์‚ฐํ•ฉ๋‹ˆ๋‹ค.
12:57
Even the Lawrence Livermore National Labs have gotten into the act,
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๋กœ๋ Œ์Šค ๋ฆฌ๋ฒ„๋ชจ์–ด ๊ตญ๋ฆฝ์—ฐ๊ตฌ์†Œ๋„ ๋™์ฐธํ•˜์—ฌ
13:01
designing a prototype phone
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๋ฐฉ์‚ฌ๋Šฅ ์„ผ์„œ๋ฅผ ํ†ตํ•ด ํญ๋ฐœ๋ฌผ์„ ํƒ์ง€ํ•˜๋Š”
13:03
that has radiation sensors to find dirty bombs.
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ํœด๋Œ€์ „ํ™” ์‹œ์ œํ’ˆ์„ ์„ค๊ณ„ ํ•˜๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
13:06
Now, there's an enormous variety of tiny, inexpensive sensors
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์ง€๊ธˆ ์‹œ์ค‘์—๋Š” ์ž‘๊ณ  ์ €๋ ดํ•œ ์„ผ์„œ๋“ค์ด ์ˆ˜๋„ ์—†์ด ์กด์žฌํ•˜๋Š”๋ฐ
13:09
on the market, and you can easily imagine someone putting together
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๋ˆ„๊ฐ€ ์ด๋Ÿฐ ์„ผ์„œ๋“ค์„ ๋ชจ์•„ ์˜จ๋„, ์ด์‚ฐํ™”ํƒ„์†Œ๋‚˜ ๋ฉ”ํƒ„ ์ˆ˜์น˜,
13:13
a phone that could measure temperature, CO2 or methane levels,
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์ƒ๋ฌผ ๋…์†Œ์˜ ์กด์žฌ ์—ฌ๋ถ€๋‚˜ ์–ด์ฉŒ๋ฉด ๋ช‡ ๋…„ ํ›„์—๋Š”
13:16
the presence of some biotoxins --
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H5N1 ์กฐ๋ฅ˜ ๋…๊ฐ ๋ฐ”์ด๋Ÿฌ์Šค๋„ ํƒ์ง€ํ•˜๋Š”
13:18
potentially, in a few years, maybe even H5N1 avian flu virus.
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ํœด๋Œ€์ „ํ™”๋ฅผ ๊ฐœ๋ฐœํ•˜๋Š” ์‚ฌ๋žŒ์ด ๋‚˜์˜ค๊ฒ ์ฃ .
13:24
You could see that some kind of system like this
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๋ณด์‹œ๋Š” ๊ฒƒ์ฒ˜๋Ÿผ, ์ด๋Ÿฐ ์‹œ์Šคํ…œ์€
13:26
would actually be a really good fit
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๋ž˜๋ฆฌ ๋ธŒ๋ฆด๋ฆฌ์–ธํŠธ์˜ InSTEDD ํ”„๋กœ์ ํŠธ์—
13:28
with Larry Brilliant's InSTEDD project.
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๋งค์šฐ ์œ ์šฉํ•˜๊ฒŒ ์“ฐ์ผ ์ˆ˜ ์žˆ์„ ๊ฒ๋‹ˆ๋‹ค.
13:31
Now, all of this data could be tagged with geographic information
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์ด ๋ชจ๋“  ๋ฐ์ดํ„ฐ๋Š” ์ง€๋ฆฌ์  ์ •๋ณด ๋ฐ ์˜จ๋ผ์ธ ์ง€๋„์™€ ๊ฒฐํ•ฉํ•˜์—ฌ
13:34
and mashed up with online maps for easy viewing and analysis.
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์ฝ๊ณ  ๋ถ„์„ํ•˜๊ธฐ ์‰ฝ๊ฒŒ ๋งŒ๋“ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
13:38
And that's worth noting in particular.
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์ด๊ฑด ํŠนํžˆ ์ฃผ๋ชฉํ•  ๋งŒ ํ•œ๋ฐ์š”,
13:40
The impact of open-access online maps over the last year or two
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์ง€๋‚œ 1-2๋…„ ์‚ฌ์ด์— ์˜จ๋ผ์ธ ์˜คํ”ˆ์•ก์„ธ์Šค ์ง€๋„์˜ ์˜ํ–ฅ์€
13:43
has been simply phenomenal.
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๊ฐ€ํžˆ ๊ฒฝ์ด๋กœ์› ์Šต๋‹ˆ๋‹ค.
13:45
Developers around the world have come up with
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์ „ ์„ธ๊ณ„์˜ ๊ฐœ๋ฐœ์—…์ž๋“ค์€
13:47
an amazing variety of ways to layer useful data on top of the maps,
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์œ ์šฉํ•œ ์ •๋ณด๋ฅผ ์ง€๋„์— ๋ฐ˜์˜ํ•˜๋Š” ์•„์ฃผ ๋‹ค์–‘ํ•œ ๋ฐฉ๋ฒ•์„ ๊ณ ์•ˆ ํ•ด๋ƒˆ์Šต๋‹ˆ๋‹ค.
13:50
from bus routes and crime statistics
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๋ฒ„์Šค ๋…ธ์„ ๊ณผ ๋ฒ”์ฃ„ ํ†ต๊ณ„์—์„œ๋ถ€ํ„ฐ
13:52
to the global progress of avian flu.
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์กฐ๋ฅ˜ ๋…๊ฐ์˜ ๊ตญ์ œ์  ์ง„ํ–‰ ์ƒํ™ฉ๋„ ๋ณผ ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
13:55
Earth Witness would take this further, linking what you see
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์—ฌ๊ธฐ์— ๋”ํ•˜์—ฌ ์–ด์Šค ์œ„ํŠธ๋‹ˆ์Šค๋Š” ๋‹น์‹ ์ด ๋ณด๊ณ  ์žˆ๋Š” ๊ฒƒ๊ณผ
13:58
with what thousands or millions of other people see around the world.
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์„ธ์ƒ์˜ ์ˆ˜๋ฐฑ๋งŒ ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด ๋ณด๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ์—ฐ๊ฒฐ ์‹œ์ผœ์ค„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
14:02
It's kind of exciting to think about what might be accomplished
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์ด๋Ÿฐ ๊ฒŒ ์‹ค์ œ๋กœ ์กด์žฌํ•  ๋•Œ ์ด๋ฃฐ ์ˆ˜ ์žˆ๋Š” ๊ฒƒ๋“ค์„ ์ƒ๊ฐํ•˜๋ฉด
14:05
if something like this ever existed.
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์ •๋ง ๊ธฐ๋Œ€๋˜์ง€ ์•Š์Šต๋‹ˆ๊นŒ?
14:08
We'd have a far better -- far better knowledge
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์ง€๊ตฌ์˜ ํ™˜๊ฒฝ์— ์ผ์–ด๋‚˜๋Š” ํ˜„์ƒ์— ๋Œ€ํ•˜์—ฌ
14:10
of what's happening on our planet environmentally
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์œ„์„ฑ๊ณผ ๋ช‡ ๋ช‡ ์ •๋ถ€ ๊ฐ์ง€ ์žฅ์น˜๋ฅผ ํ†ตํ•ด
14:12
than could be gathered with satellites
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์ทจ๋“ํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ๋ณด๋‹ค ํ›จ์”ฌ ๋” ๋งŽ์€
14:14
and a handful of government sensor nets alone.
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์ •๋ณด๋ฅผ ์–ป์„ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
14:17
It would be a collaborative, bottom-up approach
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ํ™˜๊ฒฝ ์ธ์‹๊ณผ ๋ณดํ˜ธ์— ๋Œ€ํ•œ
14:19
to environmental awareness and protection,
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๊ณต๋™์˜, ์•„๋ž˜๋กœ๋ถ€ํ„ฐ์˜ ์ ‘๊ทผ ๋ฐฉ์‹์„ ํ†ตํ•˜์—ฌ
14:22
able to respond to emerging concerns in a smart mobs kind of way --
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์ƒˆ๋กœ์šด ๋ฌธ์ œ์— ์Šค๋งˆํŠธ๋ชน๊ณผ ๊ฐ™์€ ๋ฐฉ์‹์œผ๋กœ ๋Œ€์ฒ˜ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
14:25
and if you need greater sensor density, just have more people show up.
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๊ทธ๋ฆฌ๊ณ  ๊ฐ์ง€๊ธฐ์˜ ์ง‘์•ฝ๋„๋ฅผ ๋†’์ด๊ณ ์ž ํ•œ๋‹ค๋ฉด ๋‹จ์ˆœํžˆ
14:28
And most important,
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๋” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์„ ๋ถ€๋ฅด๋ฉด ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ๋ฌด์—‡๋ณด๋‹ค๋„
14:31
you can't ignore how important mobile phones are to global youth.
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์„ธ์ƒ์˜ ์ฒญ์†Œ๋…„์—๊ฒŒ ์žˆ์–ด ๋ชจ๋ฐ”์ผํฐ์˜ ์ค‘์š”์„ฑ์€ ์ ˆ๋Œ€๋กœ ๋ฌด์‹œํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.
14:35
This is a system that could put the next generation
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์ด ์‹œ์Šคํ…œ์€ ๋‹ค์Œ ์„ธ๋Œ€๊ฐ€ ํ™˜๊ฒฝ ์ •๋ณด ์ˆ˜์ง‘์˜
14:38
at the front lines of gathering environmental data.
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์ผ์„ ์— ๋‚˜์„ค ์ˆ˜ ์žˆ๊ฒŒ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
14:41
And as we work to figure out ways to mitigate
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์ง€๊ธˆ์ฒ˜๋Ÿผ ํ˜„์žฌ ๊ธฐํ›„ ์ด๋ณ€์˜ ์ตœ์•…์˜ ๊ฒฐ๊ณผ๋ฅผ ์™„ํ™”ํ•˜๊ธฐ ์œ„ํ•ด
14:44
the worst effects of climate disruption,
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๋…ธ๋ ฅํ•˜๋Š” ๊ฐ€์šด๋ฐ, ์•„๋ฌด๋ฆฌ ์ž‘์€ ์ •๋ณด๋ผ๋„
14:46
every little bit of information matters.
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ํฐ ๋„์›€์ด ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
14:49
A system like Earth Witness would be a tool for all of us
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์–ด์Šค ์œ„ํŠธ๋‹ˆ์Šค์™€ ๊ฐ™์€ ์‹œ์Šคํ…œ์€ ์šฐ๋ฆฌ ๋ชจ๋‘๊ฐ€
14:53
to participate in the improvement of our knowledge and, ultimately,
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์ง€์‹์„ ๊ฐœ๋ฐœํ•˜๊ณ  ๊ฒฐ๊ตญ์—๋Š” ์ง€๊ตฌ๋ฅผ ๊ฐœ์„  ์‹œํ‚ค๋Š” ๋ฐ์—
14:57
the improvement of the planet itself.
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์ฐธ์—ฌํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์ฃผ๋Š” ๋„๊ตฌ๊ฐ€ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
14:59
Now, as I suggested at the outset,
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์ œ๊ฐ€ ์•ž์„œ ๋ง์”€ ๋“œ๋ ธ๋“ฏ์ด
15:01
there are thousands upon thousands of good ideas out there,
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์„ธ์ƒ์—๋Š” ์ด๋ฏธ ์ˆ˜์ฒœ ๊ฐœ์˜ ์ข‹์€ ์•„์ด๋””์–ด๋“ค์ด ์กด์žฌํ•ฉ๋‹ˆ๋‹ค.
15:04
so why have I spent the bulk of my time
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๊ทธ๋Ÿฐ๋ฐ ์™œ ์ง€๊ธˆ ์กด์žฌํ•˜์ง€๋„ ์•Š๋Š” ์•„์ด๋””์–ด๋ฅผ ์„ค๋ช…ํ•˜๋Š”๋ฐ์—
15:06
telling you about something that doesn't exist?
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์ด๋ ‡๊ฒŒ ๋งŽ์€ ์‹œ๊ฐ„์„ ๋ณด๋ƒˆ๋Š”์ง€ ๊ถ๊ธˆํ•˜์‹ค ๊ฒ๋‹ˆ๋‹ค.
15:09
Because this is what tomorrow could look like:
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๊ทธ๊ฒƒ์€ ๋ฐ”๋กœ ์ด๊ฒƒ์ด ๋ฏธ๋ž˜์˜ ๋ชจ์Šต์ด ๋  ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
15:12
bottom-up, technology-enabled global collaboration
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์•„๋ž˜๋กœ๋ถ€ํ„ฐ์˜, ๊ธฐ์ˆ ์„ ํ†ตํ•œ ๊ตญ์ œ์  ํ˜‘๋ ฅ์„ ํ†ตํ•ด
15:17
to handle the biggest crisis our civilization has ever faced.
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์ธ๋ฅ˜๊ฐ€ ์ง๋ฉดํ•œ ์ตœ๋Œ€์˜ ์œ„๊ธฐ์— ๋Œ€์ฒ˜ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
15:21
We can save the planet, but we can't do it alone -- we need each other.
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์šฐ๋ฆฌ๋Š” ์ง€๊ตฌ๋ฅผ ๊ตฌํ•  ์ˆ˜ ์žˆ์ง€๋งŒ, ํ˜ผ์ž์„œ๋Š” ํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค. ์„œ๋กœ๊ฐ€ ์žˆ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
15:25
Nobody's going to fix the world for us, but working together,
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์„ธ์ƒ์„ ๋Œ€์‹ ํ•ด์„œ ๊ณ ์ณ ์ค„ ์‚ฌ๋žŒ์€ ์—†์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ณต์กฐ๋ฅผ ํ†ตํ•ด, ๊ทธ๋ฆฌ๊ณ 
15:29
making use of technological innovations and human communities alike,
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๊ธฐ์ˆ ์  ํ˜์‹ ๊ณผ ์‚ฌ๋žŒ์˜ ๊ณต๋™์ฒด๋ฅผ ํ™œ์šฉํ•œ๋‹ค๋ฉด
15:32
we might just be able to fix it ourselves.
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์šฐ๋ฆฌ๊ฐ€ ์ง์ ‘ ์„ธ์ƒ์˜ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•  ์ˆ˜ ์žˆ์„์ง€๋„ ๋ชจ๋ฆ…๋‹ˆ๋‹ค.
15:36
We have at our fingertips a cornucopia of compelling models,
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๋ฐ”๋กœ ์† ๋‹ฟ๋Š” ๊ฑฐ๋ฆฌ์— ๊ฐ€๋Šฅ์„ฑ ์žˆ๋Š” ๋ชจ๋ธ, ๊ฐ•๋ ฅํ•œ ๋„๊ตฌ์™€
15:39
powerful tools, and innovative ideas
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ํ˜์‹ ์ ์ธ ์•„์ด๋””์–ด๊ฐ€ ์ˆ˜๋„ ์—†์ด ์กด์žฌํ•ฉ๋‹ˆ๋‹ค.
15:42
that can make a meaningful difference in our planet's future.
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๊ทธ๋ฆฌ๊ณ  ์ด๋ฅผ ํ™œ์šฉํ•˜์—ฌ ์ง€๊ตฌ์˜ ๋ฏธ๋ž˜์— ์˜๋ฏธ์žˆ๋Š” ๋ณ€ํ™”๋ฅผ ๊ฐ€์ ธ์˜ฌ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
15:44
We don't need to wait for a magic bullet to save us all;
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์„ธ๊ณ„๋ฅผ ๊ตฌํ•  ์š”์ˆ  ์ง€ํŒก์ด๋ฅผ ๊ธฐ๋‹ค๋ฆด ํ•„์š”๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค.
15:48
we already have an arsenal of solutions just waiting to be used.
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์ˆ˜๋งŽ์€ ํ•ด๊ฒฐ์ฑ…์ด ์‚ฌ์šฉ๋˜๊ธฐ๋งŒ์„ ๊ธฐ๋‹ค๋ฆฌ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
15:52
There's a staggering array of wonders out there,
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์„ธ์ƒ์€ ์ •๋ง ๊ฒฝ์ด๋กœ์šด ๊ฒƒ์œผ๋กœ ๊ฐ€๋“ ์ฐจ์žˆ์Šต๋‹ˆ๋‹ค.
15:54
across diverse disciplines, all telling us the same thing:
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๋ถ„์•ผ๋ฅผ ๋ง‰๋ก ํ•˜๊ณ  ์ด๋“ค์€ ๋ชจ๋‘ ๊ฐ™์€ ๋ฉ”์„ธ์ง€๋ฅผ ๋ณด๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
15:57
success can be ours if we're willing to try.
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์‹œ๋„ํ•˜๋ ค๋Š” ์˜์ง€๋งŒ ์žˆ๋‹ค๋ฉด ์„ฑ๊ณต์€ ๊ฐ€๋Šฅํ•˜๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
16:00
And as we say at Worldchanging,
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์ €ํฌ ์›”๋“œ์ฒด์ธ์ง•์—์„œ ๋งํ•˜๋Š” ๋ฐ”์™€ ๊ฐ™์ด,
16:02
another world isn't just possible; another world is here.
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๋‹ค๋ฅธ ์„ธ์ƒ์€ ๊ฐ€๋Šฅํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ์„ธ์ƒ์€ ์—ฌ๊ธฐ ์กด์žฌํ•ฉ๋‹ˆ๋‹ค.
16:06
We just need to open our eyes. Thank you very much.
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์šฐ๋ฆฌ๋Š” ๊ทธ ์„ธ์ƒ์— ๋ˆˆ์„ ๋œจ๊ธฐ๋งŒ ํ•˜๋ฉด ๋ฉ๋‹ˆ๋‹ค. ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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