A guide to collaborative leadership | Lorna Davis

163,121 views ใƒป 2020-02-14

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

00:00
Translator: Ivana Korom Reviewer: Krystian Aparta
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๋ฒˆ์—ญ: Ahyoung Kim ๊ฒ€ํ† : Jungmin Hwang
00:13
It was a fantastic new pink suit
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์•„์ฃผ ํ™”๋ คํ•œ ๋ถ„ํ™์ƒ‰ ์ˆ˜ํŠธ์˜€์–ด์š”.
00:17
with big buttons and shoulder pads.
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ํฐ ๋‹จ์ถ”์™€ ์–ด๊นจ ํŒจ๋“œ๋„ ์žˆ์—ˆ์ฃ .
00:21
It was 1997,
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๋•Œ๋Š” 1997๋…„์ด์—ˆ๊ณ ,
00:23
and I was the new boss of Griffin's Foods,
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์ €๋Š” ๊ทธ๋ฆฌํ•€ํ‘ธ๋“œ์˜ ์ƒˆ๋กœ์šด ์‚ฌ์žฅ์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
00:26
an iconic cookie and snacks company in New Zealand.
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๊ทธ๋ฆฌํ•€ํ‘ธ๋“œ๋Š” ๋‰ด์งˆ๋žœ๋“œ๋ฅผ ๋Œ€ํ‘œํ•˜๋Š” ์ฟ ํ‚ค ๋ฐ ์Šค๋‚ต ํšŒ์‚ฌ์˜€์–ด์š”.
00:30
It was my first time as the leader of a company,
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ํšŒ์‚ฌ๋ฅผ ์ด๋„๋Š” ์ž๋ฆฌ์— ์˜ค๋ฅธ ๊ฒƒ์ด ์ €์—๊ฒŒ๋Š” ์ฒ˜์Œ์ด์—ˆ๊ณ ,
00:32
and I was on the stage to give a big speech
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์—ฐ์„ค์„ ํ•˜๊ณ ์ž ๋ฌด๋Œ€ ์œ„์— ์„ฐ์Šต๋‹ˆ๋‹ค.
00:35
about our ambitious new goals.
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์•ž์œผ๋กœ์˜ ์•ผ์‹ฌ์ฐฌ ๋ชฉํ‘œ์— ๋Œ€ํ•œ ์—ฐ์„ค์ด์—ˆ์ฃ .
00:38
I knew exactly what my call to action was,
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์ €๋Š” ๋ฌด์—‡์„ ํ•ด์•ผ ํ•  ์ง€ ์ •ํ™•ํžˆ ์•Œ์•˜์Šต๋‹ˆ๋‹ค.
00:41
which was "One in every four times a Kiwi eats a snack,
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"ํ‚ค์œ„์ƒˆ๊ฐ€ ๊ฐ„์‹์„ ๋จน์„ ๋•Œ, ๋„ค ๋ฒˆ ์ค‘ ํ•œ ๋ฒˆ์€
00:44
it will be one of ours."
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์šฐ๋ฆฌ ์ œํ’ˆ์„ ๋จน๊ฒŒ ๋  ๊ฒƒ์ด๋‹ค" ์˜€์ฃ .
00:47
I emphasized that we knew how to measure our results
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์ €๋Š” ์šฐ๋ฆฌ๊ฐ€ ๊ฒฐ๊ณผ๋ฅผ ํ‰๊ฐ€ํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ์•Œ๊ณ  ์žˆ๋‹ค๋Š” ์ ,
00:50
and that our future was in our control.
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ์˜ ๋ฏธ๋ž˜๋Š” ์šฐ๋ฆฌ์˜ ์†์— ๋‹ฌ๋ ค ์žˆ๋‹ค๋Š” ์ ์„ ๊ฐ•์กฐํ–ˆ์Šต๋‹ˆ๋‹ค.
00:54
Embarrassingly enough,
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์ •๋ง ๋ถ€๋„๋Ÿฝ๊ฒŒ๋„,
00:55
I finished up with "If not this, what?
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์ €๋Š” ์ด๋Ÿฐ ๋ง๋กœ ์—ฐ์„ค์„ ๋งˆ์ณค์ฃ . "์ด๊ฒŒ ์•„๋‹ˆ๋ผ๋ฉด ๋ญ๊ฐ€ ์žˆ๋‚˜์š”?
00:58
If not us, who?
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"์šฐ๋ฆฌ๊ฐ€ ์•„๋‹ˆ๋ฉด ๋ˆ„๊ฐ€ ํ• ๊นŒ์š”?"
00:59
And if not now, when?"
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"์ง€๊ธˆ์ด ์•„๋‹ˆ๋ฉด ์–ธ์ œ๊ฐ€ ๋ ๊นŒ์š”?"
01:03
I got this huge round of applause
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์ €๋Š” ๋ฐ•์ˆ˜๊ฐˆ์ฑ„๋ฅผ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค
01:04
and I was really, really pleased with myself.
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๊ทธ๋ฆฌ๊ณ  ์ œ ์Šค์Šค๋กœ ๋„ˆ๋ฌด๋‚˜๋„ ๋งŒ์กฑ์Šค๋Ÿฌ์› ์Šต๋‹ˆ๋‹ค.
01:09
I wanted so much to be a good leader.
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์ €๋Š” ์ •๋ง ๋ฉ‹์ง„ ๋ฆฌ๋”๊ฐ€ ๋˜๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค.
01:12
I wanted to be followed by a devoted team,
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ํ—Œ์‹ ์ ์ธ ํŒ€๋“ค์ด ์ž˜ ๋”ฐ๋ผ์™€ ์ฃผ๊ธฐ๋ฅผ ๋ฐ”๋žฌ๊ณ 
01:15
I wanted to be right.
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์ œ๋Œ€๋กœ ์ผํ•˜๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค.
01:17
In short, I wanted to be a hero.
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ํ•œ๋งˆ๋””๋กœ, ์ €๋Š” ์˜์›…์ด ๋˜๊ณ  ์‹ถ์—ˆ๋˜๊ฑฐ์ฃ .
01:21
A hero selling chips and biscuits in a pink suit.
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๋ถ„ํ™์ƒ‰ ์ˆ˜ํŠธ๋ฅผ ์ž…๊ณ  ์นฉ๊ณผ ๋น„์Šคํ‚ท์„ ํŒŒ๋Š” ์˜์›… ๋ง์ด์ฃ .
01:25
(Laughter)
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(์›ƒ์Œ)
01:28
What happened after that speech?
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์—ฐ์„ค ํ›„์— ์–ด๋–ค ์ผ์ด ์ผ์–ด๋‚ฌ์„๊นŒ์š”?
01:31
Nothing.
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์•„๋ฌด์ผ๋„ ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
01:33
All of that applause did not lead to action.
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์ œ๊ฐ€ ๋ฐ›์•˜๋˜ ๋ฐ•์ˆ˜๊ฐˆ์ฑ„๊ฐ€ ํ–‰๋™์œผ๋กœ ์ด์–ด์ง€์ง€ ์•Š์•˜์–ด์š”.
01:36
Nothing changed.
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์•„๋ฌด๊ฒƒ๋„ ๋ณ€ํ•œ ๊ฒƒ์ด ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
01:38
Not because they didn't like me or the message.
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์ฒญ์ค‘๋“ค์ด ์ €๋‚˜ ์ €์˜ ๋ฉ”์„ธ์ง€๋ฅผ ์‹ซ์–ดํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ด ์•„๋‹ˆ๋ผ,
01:40
The problem was that no one knew what they were expected to do.
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์–ด๋Š ๋ˆ„๊ตฌ๋„ ๋ฌด์—‡์„ ํ•ด์•ผ ํ•  ์ง€ ๋ชฐ๋ž๋‹ค๋Š” ๊ฒƒ์ด ๋ฌธ์ œ์˜€์Šต๋‹ˆ๋‹ค.
01:44
And most importantly,
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๋ฌด์—‡๋ณด๋‹ค,
01:45
they didn't know that I needed them.
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์ œ๊ฐ€ ๊ทธ๋“ค์„ ํ•„์š”๋กœ ํ•œ๋‹ค๋Š” ์‚ฌ์‹ค์„ ๊ทธ๋“ค์€ ๋ชฐ๋ž์Šต๋‹ˆ๋‹ค.
01:49
Now, you may think that this is a classic hero speech,
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์—ฌ๋Ÿฌ๋ถ„์€ ์ด ๊ฐ•์—ฐ์ด ์ „ํ˜•์ ์ธ ์—ฐ์„ค์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜์‹ค ์ˆ˜๋„ ์žˆ๊ฒ ๋„ค์š”.
01:51
where I'm going to tell you that I overcame that obstacle and triumphed.
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์žฅ์• ๋ฌผ์„ ๋”›๊ณ  ์Šน๋ฆฌํ–ˆ๋‹ค๊ณ  ์ด์•ผ๊ธฐํ•˜๋Š” ๊ทธ๋Ÿฐ ์—ฐ์„ค ๋ง์ž…๋‹ˆ๋‹ค.
01:55
Actually, I'm going to tell you
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ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ๋“œ๋ฆฌ๊ณ  ์‹ถ์€ ๋ง์”€์€
01:58
that in a world as complex and interconnected
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์ด๋ ‡๊ฒŒ ์„œ๋กœ ๊ธด๋ฐ€ํ•˜๊ฒŒ ์—ฐ๊ฒฐ๋˜์–ด ์žˆ๋Š”
02:00
as the one we live in,
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์ง€๊ธˆ ์šฐ๋ฆฌ๊ฐ€ ์‚ด๊ณ  ์žˆ๋Š” ๊ทธ๋Ÿฐ ์„ธ์ƒ์—์„œ๋Š”
02:02
the idea that one person has the answer is ludicrous.
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ํ•œ ์‚ฌ๋žŒ๋งŒ์ด ๋‹ต์„ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค๋Š” ์ƒ๊ฐ์€ ์ •๋ง ์šฐ์Šค์šด ์†Œ๋ฆฌ์ž…๋‹ˆ๋‹ค.
02:06
It's not only ineffective, it's dangerous,
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๋น„ํšจ์œจ์ ์ผ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์œ„ํ—˜ํ•˜๊ธฐ๊นŒ์ง€ ํ•ด์š”.
02:10
because it leads us to believe that it's been solved by that hero,
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๋‹ต์„ ๊ฐ€์ง„ ๊ทธ ํ•œ ๋ช…์˜ ์˜์›…์ด ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•ด์ฃผ์—ˆ๋‹ค๊ณ ,
02:14
and we have no role.
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์šฐ๋ฆฌ๊ฐ€ ํ•œ ์—ญํ• ์€ ์•„๋ฌด๊ฒƒ๋„ ์—†๋‹ค๊ณ  ๋ฏฟ๊ฒŒ ๋งŒ๋“ค๊ฑฐ๋“ ์š”.
02:17
We don't need heroes.
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์šฐ๋ฆฌ๋Š” ์˜์›…์ด ํ•„์š” ์—†์Šต๋‹ˆ๋‹ค.
02:18
We need radical interdependence,
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์šฐ๋ฆฌ๋Š” ์ฒ ์ €ํ•œ ์ƒํ˜ธ์˜์กด์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
02:21
which is just another way of saying we need each other.
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์ด๋Š” ์šฐ๋ฆฌ๊ฐ€ ์„œ๋กœ๋ฅผ ํ•„์š”๋กœ ํ•œ๋‹ค๋Š” ๋˜ ๋‹ค๋ฅธ ํ‘œํ˜„์ผ ๋ฟ์ด์ฃ .
02:24
Even though other people can be really difficult, sometimes.
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๊ฐ€๋”์€ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์ด ์–ด๋ ต๊ฒŒ ๋Š๊ปด์งˆ ์ˆ˜ ์žˆ์ง€๋งŒ์š”.
02:30
I spent decades trying to work out how to be a good leader.
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์ €๋Š” ์ข‹์€ ๋ฆฌ๋”๊ฐ€ ๋˜๋Š” ๋ฐฉ๋ฒ•์„ ์ˆ˜์‹ญ๋…„๊ฐ„ ์—ฐ๊ตฌํ–ˆ์Šต๋‹ˆ๋‹ค.
02:33
I've lived in seven countries and five continents.
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5๊ฐœ ๋Œ€๋ฅ™, 7๊ฐœ ๋‚˜๋ผ์—์„œ ์‚ด์•˜์—ˆ๊ณ ์š”.
02:37
And in recent years,
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์ตœ๊ทผ ๋ช‡ ๋…„๋™์•ˆ์€
02:38
I've spent a lot of time with the B Corp community,
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B Corp ์ปค๋ฎค๋‹ˆํ‹ฐ์™€ ๋งŽ์€ ์‹œ๊ฐ„์„ ๋ณด๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
02:41
originally as a corporate participant
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์ดˆ๊ธฐ์—๋Š” ๊ธฐ์—… ์ฐธ๊ฐ€์ž๋กœ ํ•จ๊ป˜ํ–ˆ๊ณ ,
02:43
and more recently as an ambassador.
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์ตœ๊ทผ ๋“ค์–ด์„œ๋Š” ๊ธฐ์—…๋Œ€์‚ฌ๋กœ์„œ ํ•จ๊ป˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
02:47
Now, B Corps are a group of companies
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B Corp๋Š” ์—ฌ๋Ÿฌ ํšŒ์‚ฌ๋“ค์ด ๋ชจ์ธ ๊ทธ๋ฃน์ž…๋‹ˆ๋‹ค.
02:49
who believe in business as a force for good.
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๊ทธ๋“ค์€ ์‚ฌ์—…์˜ ์„ ํ•œ ์˜ํ–ฅ๋ ฅ์„ ๊ตณ๊ฒŒ ๋ฏฟ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
02:52
There's a tough certification with about 250 questions
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250๊ฐœ ์ •๋„์˜ ์งˆ๋ฌธ์ด ์žˆ๋Š” ๊นŒ๋‹ค๋กœ์šด ์ž๊ฒฉ์ฆ์ด ์žˆ๋Š”๋ฐ,
02:56
about your social and environmental performance.
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์‚ฌํšŒ ๋ฐ ํ™˜๊ฒฝ ๋ถ€๋ฌธ์˜ ์„ฑ๊ณผ์— ๋Œ€ํ•œ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค.
03:00
You must legally declare your intention
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์ฃผ์ฃผ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์œ„ํ•ด ์ผํ•˜๊ฒ ๋‹ค๋Š”
03:02
to serve the community as well as your shareholders
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์˜์ง€๋ฅผ ๋ฒ•์ ์œผ๋กœ ์„ ์–ธํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
03:05
and you must sign the declaration of interdependence.
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๋˜, ์ƒํ˜ธ์˜์กด์„ ์–ธ๋ฌธ์— ์„œ๋ช…์„ ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
03:10
Now one of the things that inspires me the most
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์ œ๊ฒŒ ๊ฐ€์žฅ ์ธ์ƒ์ ์ด์—ˆ๋˜ ๋ถ€๋ถ„์€
03:12
about the companies in this movement
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์ด ์šด๋™์— ์ฐธ์—ฌํ•˜๋Š” ํšŒ์‚ฌ๋“ค์—๊ฒŒ ๋ฐ›์€ ์ธ์ƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
03:14
is that they see themselves as part of a whole system.
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๊ทธ๋“ค์€ ์ž์‹ ์„ ์ „์ฒด ์‹œ์Šคํ…œ์˜ ์ผ๋ถ€๋กœ ๋ณธ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:19
It's sort of as if they imagine themselves on a big, flowing river of activity,
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ํ™œ๋™์ด๋ผ๋Š” ํฐ ๊ฐ•์˜ ํ๋ฆ„ ์†์— ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋Š” ๊ฒƒ ๊ฐ™์•„์š”.
03:24
where, if they are, for example, soft drinks manufacturers,
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์˜ˆ๋ฅผ ๋“ค์–ด, ๊ทธ๋“ค์ด ํƒ„์‚ฐ์Œ๋ฃŒ ์ œ์กฐ์—…์ฒด๋ผ๋ฉด
03:29
they understand that upstream from them,
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๊ทธ๋“ค๋กœ๋ถ€ํ„ฐ ๊ฑฐ์Šฌ๋Ÿฌ ์˜ฌ๋ผ๊ฐ€๋Š” ํ๋ฆ„์„ ์ดํ•ดํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
03:32
there's water and sugar,
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๊ฑฐ๊ธฐ์—” ์‹์ˆ˜๊ฐ€ ์žˆ๊ณ , ์„คํƒ•๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
03:35
and farmers that grow that sugar,
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๊ทธ ์„คํƒ•์„ ์žฌ๋ฐฐํ•˜๋Š” ๋†๋ถ€๋„ ์žˆ๊ณ ,
03:37
and plastic and metal and glass,
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ํ”Œ๋ผ์Šคํ‹ฑ, ๊ธˆ์†, ์œ ๋ฆฌ๊ฐ€ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:40
all of which flows into this thing
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์ด ๋ชจ๋“  ๊ฒƒ์ด ํ˜๋Ÿฌ๋“ค์–ด๊ฐ€๋Š” ๊ณณ์ด ๋ฐ”๋กœ
03:43
that we call a company which has financial results.
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์žฌ๋ฌด์„ฑ๊ณผ๋ฅผ ๋‚ด๋Š” ํšŒ์‚ฌ์ธ ๊ฒƒ์ด์ฃ .
03:47
And the flowing continues with consequences.
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์ด ํ๋ฆ„์€ ์—ฌ๋Ÿฌ ๊ฒฐ๊ณผ๋ฅผ ๋‚ณ์Šต๋‹ˆ๋‹ค.
03:51
Some of them intended,
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๊ฒฐ๊ณผ ์ค‘ ์ผ๋ถ€๋Š” ์˜๋„๋œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:52
like refreshment and hydration,
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์˜ˆ๋ฅผ ๋“ค์–ด ์ƒ์พŒํ•จ์ด๋‚˜ ์ˆ˜๋ถ„๊ณต๊ธ‰์ฒ˜๋Ÿผ์š”.
03:55
and some unintended,
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๋‹ค๋ฅธ ์ผ๋ถ€๋Š” ์˜๋„ํ•˜์ง€ ์•Š์€ ๊ฒฐ๊ณผ์ž…๋‹ˆ๋‹ค.
03:57
like garbage and obesity.
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์˜ˆ๋ฅผ ๋“ค์–ด, ์“ฐ๋ ˆ๊ธฐ๋‚˜ ๋น„๋งŒ์ฒ˜๋Ÿผ์š”.
04:01
Spending time with leaders in this space
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์ด ๋ฆฌ๋”๋“ค๊ณผ ํ•จ๊ป˜ ์‹œ๊ฐ„์„ ๋ณด๋‚ด๋ฉฐ
04:03
has led me to see that true collaboration is possible,
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์ €๋Š” ์ง„์ •ํ•œ ํ˜‘๋ ฅ์ด ๊ฐ€๋Šฅํ•˜๋‹ค๋Š” ๊ฒƒ์„ ๊นจ๋‹ซ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
04:07
but it's subtle and it's complex.
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ํ•˜์ง€๋งŒ ๊ทธ ๊ณผ์ •์€ ๋ˆˆ์— ์ž˜ ๋„์ง€๋„ ์•Š๊ณ , ๋ณต์žกํ•˜์ฃ .
04:10
And the leaders in this space are doing a few things very differently
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์ด๊ณณ์˜ ๋ฆฌ๋”๋“ค์€ ์ผ์„ ์ฒ˜๋ฆฌํ•  ๋•Œ
04:13
from traditional heroic leaders.
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์ „ํ˜•์ ์ธ ์˜์›…์  ๋ฆฌ๋”์™€๋Š” ๋‹ค๋ฅธ ๋ฐฉ์‹์„ ๊ณ ์ˆ˜ํ•ฉ๋‹ˆ๋‹ค.
04:17
They set goals differently,
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๊ทธ๋“ค์€ ๋ชฉํ‘œ๋ฅผ ์„ธ์šฐ๋Š” ๋ฐฉ๋ฒ•์ด ๋‹ค๋ฅด๊ณ ,
04:19
they announce those goals differently
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๋ชฉํ‘œ๋ฅผ ๋ฐœํ‘œํ•˜๋Š” ๋ฐฉ๋ฒ•๋„ ๋‹ค๋ฆ…๋‹ˆ๋‹ค.
04:21
and they have a very different relationship with other people.
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๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค๊ณผ ํ˜•์„ฑํ•˜๋Š” ๊ด€๊ณ„๋„ ๊ต‰์žฅํžˆ ๋‹ค๋ฆ…๋‹ˆ๋‹ค.
04:25
Let's begin with the first difference.
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์ฒซ ๋ฒˆ์งธ ์ฐจ์ด๋ถ€ํ„ฐ ์‚ดํŽด๋ด…์‹œ๋‹ค.
04:28
A hero sets a goal that can be individually delivered
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์˜์›…์€ ๊ฐœ์ธ์ ์œผ๋กœ ์ด๋ฃฐ ์ˆ˜ ์žˆ๋Š” ๋ชฉํ‘œ๋ฅผ ์„ธ์›๋‹ˆ๋‹ค.
04:33
and neatly measured.
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๊ฐ„๋‹จํ•˜๊ฒŒ ์ธก์ •์ด ๊ฐ€๋Šฅํ•œ ๋ชฉํ‘œ์ฃ .
04:35
You can recognize a heroic goal --
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์˜์›…์ด ์„ธ์šฐ๋Š” ๋ชฉํ‘œ์—์„œ๋Š”
04:37
they use terms like "revenue" and "market share"
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"์ˆ˜์ต", "์‹œ์žฅ์ ์œ ์œจ"๊ณผ ๋น„์Šทํ•œ ์šฉ์–ด๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค.
04:40
and are often competitive.
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๋ณดํ†ต ๋งค์šฐ ๊ฒฝ์Ÿ์ ์ด์ฃ .
04:42
I mean, remember pink-suit day?
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์ œ๊ฐ€ ๋ถ„ํ™์ƒ‰ ์ˆ˜ํŠธ ์ž…์—ˆ๋˜ ๋‚  ๊ธฐ์–ตํ•˜์‹œ์ฃ ?
04:46
Interdependent leaders, on the other hand,
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๋ฐ˜๋ฉด, ์ƒํ˜ธ์˜์กด์ ์ธ ๋ฆฌ๋”๋“ค์€
04:48
start with a goal that's really important,
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์ •๋ง ์ค‘์š”ํ•œ ๋ชฉํ‘œ๋ถ€ํ„ฐ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค.
04:50
but is actually impossible to achieve by one company or one person alone.
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ํ•˜์ง€๋งŒ ์‹ค์ œ๋กœ ํ•œ ํšŒ์‚ฌ๋‚˜ ํ•œ ์‚ฌ๋žŒ๋งŒ์œผ๋กœ๋Š” ์ด๋ฃฐ ์ˆ˜ ์—†๋Š” ๋ชฉํ‘œ์ฃ .
04:57
I want to give you an example from the clothing industry,
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์˜๋ฅ˜์‚ฐ์—…์„ ์˜ˆ๋กœ ๋“ค๊ณ  ์‹ถ์€๋ฐ์š”.
04:59
which produces 92 million tons of waste a year.
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์ด ๋ถ„์•ผ์—์„œ ์ผ ๋…„์— 9200๋งŒ ํ†ค์˜ ์“ฐ๋ ˆ๊ธฐ๊ฐ€ ๋‚˜์˜ต๋‹ˆ๋‹ค.
05:04
Patagonia and Eileen Fisher are clothing manufacturers,
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ํŒŒํƒ€๊ณ ๋‹ˆ์•„์™€ ์—์ผ๋ฆฐํ”ผ์…”๋Š” ์˜๋ฅ˜ ์ œ์กฐ์—…์ฒด์ž…๋‹ˆ๋‹ค.
05:08
both of them B Corps,
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๋‘ ํšŒ์‚ฌ ๋ชจ๋‘ B Corp์†Œ์†์ด์ฃ .
05:10
both of them deeply committed to reducing waste.
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๋‘ ํšŒ์‚ฌ ๋ชจ๋‘ ์“ฐ๋ ˆ๊ธฐ๋ฅผ ์ค„์ด๋Š” ๋ฐ ๊ต‰์žฅํžˆ ์—ด์ •์ ์ž…๋‹ˆ๋‹ค.
05:14
They don't see that their responsibility ends
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๊ทธ๋“ค์€ ๊ทธ๋“ค์˜ ์ฑ…์ž„์ด ๊ณ ๊ฐ์ด ์˜ท์„ ์‚ด ๋•Œ
05:18
when a customer buys their clothes.
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๋๋‚œ๋‹ค๊ณ  ์ƒ๊ฐํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
05:21
Patagonia encourages you not to buy new clothes from them,
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ํŒŒํƒ€๊ณ ๋‹ˆ์•„๋Š” ์ž๊ธฐ ํšŒ์‚ฌ์˜ ์‹ ์ƒ ์˜ท์„ ์‚ฌ์ง€ ๋ง๋ผ๊ณ  ํ•˜๋ฉฐ
05:24
and will repair your old clothes for free.
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์˜ค๋ž˜๋œ ์˜ท์„ ๋ฌด์ƒ์œผ๋กœ ์ˆ˜์„ ํ•ด์ค๋‹ˆ๋‹ค.
05:27
Eileen Fisher will pay you when you bring back your clothes,
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์—์ผ๋ฆฐํ”ผ์…”๋Š” ๊ณ ๊ฐ์ด ์˜ท์„ ๊ฐ–๊ณ  ์˜ค๋ฉด ๋ˆ์œผ๋กœ ๊ตํ™˜ํ•ด ์ค๋‹ˆ๋‹ค.
05:31
and either sell them on or turn them into other clothes.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ์˜ท์„ ํŒ”๋˜์ง€ ๋‹ค๋ฅธ ์˜ท์œผ๋กœ ๋ฐ”๊พธ๋˜์ง€ ํ•ฉ๋‹ˆ๋‹ค.
05:36
While these two companies are competitive in some ways,
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์ด ๋‘ ํšŒ์‚ฌ๊ฐ€ ์–ด๋–ป๊ฒŒ ๋ณด๋ฉด ์„œ๋กœ ๊ฒฝ์Ÿ ๊ด€๊ณ„์— ์žˆ์ง€๋งŒ,
05:39
they work together and with others in the industry
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๊ทธ๋“ค์€ ์„œ๋กœ ์‚ฐ์—… ๊ด€๊ณ„์ž๋“ค๊ณผ ํ•จ๊ป˜ ์ผํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
05:42
to solve shared problems.
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๊ณตํ†ต๋œ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜๊ธฐ ์œ„ํ•ด์„œ์ฃ .
05:45
They take responsibility for things that happen upstream as well.
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๊ทธ๋“ค์€ ํšŒ์‚ฌ ์ด์ „ ๋‹จ๊ณ„์—์„œ ๋ฐœ์ƒํ•˜๋Š” ๋ฌธ์ œ์— ๋Œ€ํ•ด์„œ๋„ ์ฑ…์ž„์„ ์ง‘๋‹ˆ๋‹ค.
05:49
Around the world,
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์ „ ์„ธ๊ณ„์ ์œผ๋กœ,
05:50
there are around 300 million people who work from home in this industry,
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์˜๋ฅ˜์—…๊ณ„์—๋Š” ์ž๊ฐ€๊ทผ๋ฌด๋ฅผ ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์ด ๋Œ€๋žต 3์–ต ๋ช… ์ •๋„ ๋ฉ๋‹ˆ๋‹ค.
05:55
most of them women,
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๋Œ€๋ถ€๋ถ„์€ ์—ฌ์„ฑ์ด๊ณ ,
05:56
many of them in very difficult circumstances
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๊ต‰์žฅํžˆ ์–ด๋ ค์šด ํ™˜๊ฒฝ ์†์— ์žˆ์Šต๋‹ˆ๋‹ค.
05:59
with poor lighting,
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์กฐ๋ช…๋„ ์•ฝํ•œ ๊ณณ์—์„œ,
06:01
sewing on buttons and doing detailed stitching.
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๋‹จ์ถ”๋ฅผ ๊ฟฐ๋งค๊ฑฐ๋‚˜ ์„ฌ์„ธํ•œ ๋ฐ”๋Š์งˆ์„ ํ•ฉ๋‹ˆ๋‹ค.
06:05
Until 2014, there was no protection for these workers.
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2014๋…„๊นŒ์ง€๋Š” ์ด๋Ÿฌํ•œ ๋…ธ๋™์ž๋“ค์— ๋Œ€ํ•œ ๋ณดํ˜ธ๊ฐ€ ์ „ํ˜€ ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
06:10
A group of companies got together with a not-for-profit called Nest
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์—ฌ๋Ÿฌ ํšŒ์‚ฌ๊ฐ€ ๋น„์˜๋ฆฌ๋‹จ์ฒด ๋„ค์ŠคํŠธ์™€ ํ•จ๊ป˜ ๋ชจ์—ฌ
06:14
to create a set of standards
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๊ธฐ์ค€๋“ค์„ ๋งŒ๋“ค๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
06:16
that's now been adopted by the whole industry.
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๊ทธ๋ ‡๊ฒŒ ๋งŒ๋“ค์–ด์ง„ ๊ธฐ์ค€์ด ํ˜„์žฌ ์ „ ์‚ฐ์—…์—์„œ ์ด์šฉ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
06:19
Once you've seen problems like this, you can't unsee them,
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์ด๋Ÿฌํ•œ ๋ฌธ์ œ๋ฅผ ๋ฐœ๊ฒฌํ–ˆ๋‹ค๋ฉด, ๋ชป ๋ณธ ์ฒ™ ํ•  ์ˆ˜ ์—†๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
06:23
so you have to ask others to help you to solve them.
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๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์ด ์ƒํ™ฉ์— ๋Œ€ํ•œ ๋„์›€์„ ์š”์ฒญํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
06:26
These folks take interdependence as a given,
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์ด ์‚ฌ๋žŒ๋“ค์€ ์ƒํ˜ธ์˜์กด์„ ๋‹น์—ฐํ•˜๊ฒŒ ์—ฌ๊น๋‹ˆ๋‹ค.
06:29
and said to me,
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์ €์—๊ฒŒ ์ด๋ ‡๊ฒŒ ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
06:30
"We don't compete on human rights."
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"์šฐ๋ฆฌ๋Š” ์ธ๊ฐ„์˜ ๊ถŒ๋ฆฌ์— ๋Œ€ํ•ด ๊ฒฝ์Ÿํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค."
06:34
The second big difference for collaborators
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ํ˜‘๋ ฅํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์ด ๊ฐ€์ง„ ๋‘ ๋ฒˆ์งธ ํฐ ์ฐจ์ด๋Š”
06:36
is their willingness to declare their goals before they have a plan.
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๊ณ„ํš์„ ์„ธ์šฐ๊ธฐ ์ „์— ๋ชฉํ‘œ๋ฅผ ์„ ์–ธํ•œ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:41
Now the hero only reveals their carefully crafted goal
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์˜์›… ๋ฆฌ๋”๋“ค์€ ์‹ฌํ˜ˆ์„ ๊ธฐ์šธ์ธ ๊ณ„ํš๋งŒ ๊ณต๊ฐœํ•ฉ๋‹ˆ๋‹ค.
06:46
when the path to achieve it is clear.
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๋ชฉํ‘œ๋ฅผ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ๋Š” ๊ธธ์ด ๋ช…ํ™•ํ•  ๋•Œ ๋ง์ด์ฃ .
06:48
In fact, the role of the hero announcement is to set the stage for the big win.
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์˜์›…์˜ ๋ฐœํ‘œ๋Š” ํฐ ์„ฑ๊ณผ๋ฅผ ์œ„ํ•œ ๋ฌด๋Œ€ ์žฅ์น˜์ธ ์…ˆ์ด์ฃ .
06:54
Hero announcements are full of triumph.
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์˜์›…์˜ ๋ฐœํ‘œ์—๋Š” ์Šน๋ฆฌ๋งŒ ๊ฐ€๋“ํ•ฉ๋‹ˆ๋‹ค.
06:58
Interdependent leaders, on the other hand,
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๋ฐ˜๋ฉด, ์ƒํ˜ธ์˜์กด์ ์ธ ๋ฆฌ๋”๋Š”
07:01
want other people to help them,
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๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์ด ์ž์‹ ์„ ๋„์™€์ฃผ๊ธธ ๋ฐ”๋ผ๊ณ 
07:02
so their announcements are often an invitation for co-creation,
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๊ทธ๋ ‡๊ธฐ ๋•Œ๋ฌธ์— ๋ชฉํ‘œ ์„ ์–ธ์€ ํ•จ๊ป˜ ๋งŒ๋“ค์–ด๊ฐ€๋Š” ๊ณผ์ •์˜ ์ดˆ๋Œ€์žฅ์ž…๋‹ˆ๋‹ค.
07:07
and sometimes, they're a call for help.
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๋•Œ๋กœ๋Š” ๋„์›€ ์š”์ฒญ์ด๊ธฐ๋„ ํ•˜๊ณ ์š”.
07:11
At the North American division of the French food company Danone,
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ํ”„๋ž‘์Šค ์‹ํ’ˆํšŒ์‚ฌ ๋‹ค๋†์˜ ๋ถ๋ฏธ ๋ถ€์„œ์—์„œ,
07:15
I announced that we wanted to become a B Corp.
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์ €๋Š” ์šฐ๋ฆฌ๊ฐ€ B Corp์˜ ์ผ์›์ด ๋˜๊ณ  ์‹ถ๋‹ค๊ณ  ๋ฐœํ‘œํ–ˆ์Šต๋‹ˆ๋‹ค.
07:18
And unlike pink-suit day,
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๋ถ„ํ™ ์ˆ˜ํŠธ๋ฅผ ์ž…์—ˆ๋˜ ๋‚ ๊ณผ๋Š” ๋‹ฌ๋ฆฌ,
07:20
I had no plan to get there.
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์ €๋Š” ์ด์— ๋Œ€ํ•ด ์•„๋ฌด๋Ÿฐ ๊ณ„ํš๋„ ์—†์—ˆ์–ด์š”.
07:24
I remember the day really clearly.
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์ €๋Š” ๊ทธ ๋‚ ์„ ์„ ๋ช…ํ•˜๊ฒŒ ๊ธฐ์–ตํ•ฉ๋‹ˆ๋‹ค.
07:26
Everybody in the room gasped,
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๊ทธ ๋ฐฉ์— ์žˆ๋˜ ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์˜ ๋ง๋ฌธ์ด ๋ง‰ํ˜”์—ˆ์ฃ .
07:28
because they knew we didn't have a plan.
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์šฐ๋ฆฌ์—๊ฒŒ ์•„๋ฌด ๊ณ„ํš์ด ์—†๋‹จ ๊ฑธ ์•Œ์•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
07:32
But they also knew that we had seen our role
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ํ•˜์ง€๋งŒ, ๋™์‹œ์— ์ด๋ฏธ ์šฐ๋ฆฌ์˜ ์—ญํ• ์ด ๋ฌด์—‡์ธ์ง€ ๋‹ค๋“ค ์•Œ๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
07:37
in the river that is the food system,
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์‹ํ’ˆ์ฒด๊ณ„ ๊ฐ•์—์„œ์˜ ์—ญํ•  ๋ง์ด์ฃ .
07:39
and we wanted to make a change.
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ๋ณ€ํ™”๋ฅผ ์ฃผ๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค.
07:42
Making that declaration without a plan
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์•„๋ฌด ๊ณ„ํš ์—†์ด ์ด ์„ ์–ธ์„ ํ•œ๋‹ค๋Š” ๊ฒƒ์€
07:45
meant that so many young people in our company
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์šฐ๋ฆฌ ํšŒ์‚ฌ์˜ ๋งŽ์€ ์ Š์€ ์ธ์žฌ๋“ค์ด
07:48
stepped up to help us,
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์šฐ๋ฆฌ๋ฅผ ๋„์™€์ฃผ๊ธฐ ์œ„ํ•ด ๋‚˜์„  ๊ฒƒ์„ ์˜๋ฏธํ–ˆ์Šต๋‹ˆ๋‹ค.
07:50
and B Corps around us all rallied around.
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์šฐ๋ฆฌ ์ฃผ๋ณ€์— ์žˆ๋˜ B Corp๋„ ๋„์™€์ฃผ์—ˆ์Šต๋‹ˆ๋‹ค.
07:54
And the day we became a B Corp
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๊ทธ๋ ‡๊ฒŒ ์šฐ๋ฆฌ๊ฐ€ B Corp๊ฐ€ ๋˜์—ˆ๋˜ ๋‚ ์€
07:56
wasn't just a self-congratulatory moment of a hero company --
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ํ•œ ์˜์›…์˜ ํšŒ์‚ฌ๋ฅผ ์ž์ถ•ํ•˜๊ธฐ ์œ„ํ•œ ์ˆœ๊ฐ„์ด ์•„๋‹ˆ์—ˆ์Šต๋‹ˆ๋‹ค.
08:00
it was more like a community celebration.
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๋ชจ๋‘ ํ•จ๊ป˜ํ•˜๋Š” ๊ณต๋™์ฒด ์ฐจ์›์˜ ์ถ•ํ•˜์˜€์–ด์š”.
08:05
Now when you gave goals that you can't achieve alone,
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ํ˜ผ์ž ์ด๋ฃฐ ์ˆ˜ ์—†๋Š” ๋ชฉํ‘œ๋ฅผ ์„ธ์šฐ๊ณ 
08:09
and you've told everyone about them,
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๊ทธ๊ฒƒ์„ ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์ด์•ผ๊ธฐ ํ–ˆ์„ ๋•Œ,
08:11
inevitably, you'll end up at the third big difference,
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์„ธ ๋ฒˆ์งธ ์ฐจ๋ณ„์ ๊ณผ ๋งˆ์ฃผํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
08:16
which is how you see other people,
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๋ฐ”๋กœ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์„ ๋ฐ”๋ผ๋ณด๋Š” ๊ด€์ ์ž…๋‹ˆ๋‹ค.
08:18
inside your company and outside.
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ํšŒ์‚ฌ ์•ˆํŒŽ์˜ ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค ๋ง์ด์ฃ .
08:22
Heroes see everyone as a competitor or a follower.
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์˜์›…์€ ๋ชจ๋“  ์‚ฌ๋žŒ์„ ๊ฒฝ์Ÿ์ž ๋˜๋Š” ์ถ”์ข…์ž๋กœ ๋ด…๋‹ˆ๋‹ค.
08:28
Heroes don't want input,
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์˜์›…์€ ์กฐ์–ธ์„ ๋ฐ”๋ผ์ง€ ์•Š์•„์š”.
08:30
because they want to control everything because they want the credit.
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๋ชจ๋“  ๊ฒƒ์„ ํ†ต์ œํ•˜๊ณ  ์‹ถ์–ดํ•˜๊ณ , ๊ทธ ๊ณต๋กœ๋ฅผ ์›ํ•˜๋‹ˆ๊นŒ์š”.
08:34
And you can see this in a typical hero meeting.
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์—ฌ๋Ÿฌ๋ถ„์€ ์ด๋Ÿฐ ๋ชจ์Šต์„ ์ „ํ˜•์ ์ธ ์˜์›…์˜ ํšŒ์˜์—์„œ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
08:38
Heroes like making speeches.
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์˜์›…์€ ์—ฐ์„คํ•˜๊ธฐ๋ฅผ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค.
08:41
People lean back in their chairs,
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์‚ฌ๋žŒ๋“ค์€ ์˜์ž์— ๋“ฑ์„ ๊ธฐ๋Œ€๊ณ  ์•‰์•„์„œ
08:44
maybe impressed but not engaged.
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์—ฐ์„ค์ด ์ธ์ƒ๊นŠ๋‹ค๊ณ  ์ƒ๊ฐํ•  ์ง„ ๋ชจ๋ฅด์ง€๋งŒ ๋น ์ ธ๋“ค์–ด ์žˆ์ง„ ์•Š์ฃ .
08:48
Interdependent leaders, on the other hand,
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๋ฐ˜๋ฉด, ์ƒํ˜ธ์˜์กด์ ์ธ ๋ฆฌ๋”๋“ค์€
08:50
understand that they need other people.
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์ž์‹ ์—๊ฒŒ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์ด ํ•„์š”ํ•จ์„ ์ž˜ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
08:53
They know that meetings are not just mindless calendar fillers.
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ํšŒ์˜๋Š” ์˜๋ฏธ ์—†์ด ๋‹ฌ๋ ฅ์— ํ‘œ์‹œ๋œ ๋‚ ์งœ๊ฐ€ ์•„๋‹ˆ๋ผ
08:57
These are the most precious things you have.
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๋ชจ๋‘๊ฐ€ ๊ฐ–๊ฒŒ ๋˜๋Š” ์†Œ์ค‘ํ•œ ์ž๋ฆฌ์ž…๋‹ˆ๋‹ค.
08:59
It's where people collaborate and communicate
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์‚ฌ๋žŒ๋“ค์ด ํ˜‘๋ ฅํ•˜๊ณ  ์†Œํ†ตํ•˜๋ฉฐ
09:02
and share ideas.
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์•„์ด๋””์–ด๋ฅผ ๋‚˜๋ˆ„๋Š” ํ™œ๋™์ด์ฃ .
09:04
People lean forward in meetings like this,
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์ด๋Ÿฐ ํšŒ์˜์—์„œ๋Š” ์‚ฌ๋žŒ๋“ค์ด ๋ชธ์„ ์•ž์œผ๋กœ ๊ธฐ์šธ์ธ ์ฑ„
09:07
wondering where they might fit in.
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์–ด๋–ค ์—ญํ• ์„ ๋งก์„ ์ˆ˜ ์žˆ๋Š”์ง€ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
09:12
When I was in Shanghai in China,
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์ œ๊ฐ€ ์ค‘๊ตญ ์ƒํ•ด์— ์žˆ์—ˆ์„ ๋•Œ,
09:14
where I lived for six years, running the Kraft Foods business,
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6๋…„๋™์•ˆ ์‚ด๋ฉด์„œ ํฌ๋ž˜ํ”„ํŠธํ‘ธ๋“œ ์‚ฌ์—…์„ ์šด์˜ํ•˜๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
09:17
selling, amongst other things, Oreo cookies,
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๊ฐ€์žฅ ์ฃผ๋œ ์‚ฌ์—…์€ ์˜ค๋ ˆ์˜ค ์ฟ ํ‚ค๋ฅผ ํŒŒ๋Š” ์ผ์ด์—ˆ๋Š”๋ฐ์š”.
09:21
we had a problem with hero culture.
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์˜์›… ๋ฌธํ™” ๋•Œ๋ฌธ์— ๋ฌธ์ œ๊ฐ€ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
09:25
We kept on launching new products that failed.
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์šฐ๋ฆฌ๋Š” ์‹คํŒจํ•œ ์‹ ์ƒํ’ˆ์„ ๊ณ„์† ์ถœ์‹œํ•˜๊ณ  ์žˆ์—ˆ์–ด์š”.
09:28
And we would find out afterwards
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์ดํ›„์— ์•Œ๊ฒŒ ๋œ ๊ฒƒ์ด
09:29
that everyone in the company knew they were going to fail,
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ํšŒ์‚ฌ์— ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์ด ์‹คํŒจํ•  ๊ฒƒ์„ ์•Œ์•˜๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
09:32
they just didn't feel free to tell us.
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๋‹จ์ง€ ์šฐ๋ฆฌ์—๊ฒŒ ๋งํ•˜๊ธฐ๊ฐ€ ํŽธ์น˜ ์•Š์•˜๋˜ ๊ฑฐ์ฃ .
09:34
So we changed the way we ran our innovation and planning meetings
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๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ํ˜์‹  ๋ฐ ๊ธฐํšํšŒ์˜๋ฅผ ์šด์˜ํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ๋ฐ”๊พธ์—ˆ์Šต๋‹ˆ๋‹ค.
09:38
in two important ways.
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๋‘ ๊ฐ€์ง€ ์ค‘์š”ํ•œ ๋ฐฉ๋ฒ•์œผ๋กœ์š”.
09:39
First of all, language went back to Chinese.
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์šฐ์„ , ์šฐ๋ฆฌ๊ฐ€ ์“ฐ๋Š” ์–ธ์–ด๋ฅผ ์ค‘๊ตญ์–ด๋กœ ๋‹ค์‹œ ๋ฐ”๊พธ์—ˆ์Šต๋‹ˆ๋‹ค.
09:43
Because even though everyone spoke great English,
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์™œ๋ƒํ•˜๋ฉด ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์ด ์˜์–ด๋ฅผ ์ž˜ ํ–ˆ์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ 
09:46
when I was in the room and the meeting was in English,
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์ œ๊ฐ€ ์˜์–ด๋กœ ์ง„ํ–‰๋˜๋Š” ํšŒ์˜์— ์ฐธ๊ฐ€ํ–ˆ์„ ๋•Œ
09:49
they focused on me.
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์‚ฌ๋žŒ๋“ค์ด ์ €์—๊ฒŒ ์ง‘์ค‘์„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
09:50
And I was the foreigner, and I was the boss
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์ œ๊ฐ€ ์™ธ๊ตญ์ธ์ด์—ˆ๊ณ , ์‚ฌ์žฅ์ด์—ˆ๊ณ ,
09:52
and I apparently had that intimidating hero look.
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์ œ๊ฐ€ ์‚ฌ๋žŒ๋“ค์„ ๊ฒ๋จน๊ฒŒ ํ•˜๋Š” ์˜์›…์˜ ๋ชจ์Šต์„ ํ•˜๊ณ  ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
09:56
The second thing
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๋‘ ๋ฒˆ์งธ๋กœ,
09:57
is we asked every single person in the meeting their opinion.
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ํšŒ์˜์— ์ฐธ์„ํ•˜๋Š” ํ•œ ๋ช… ํ•œ ๋ช…์—๊ฒŒ ๊ทธ๋“ค์˜ ์˜๊ฒฌ์„ ๋‚ผ ๊ฒƒ์„ ์š”๊ตฌํ–ˆ์Šต๋‹ˆ๋‹ค.
10:02
And our understanding of the subtleties of the differences
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๊ทธ๋Ÿฌ๋ฉด์„œ, ๋ฏธ์„ธํ•œ ์ฐจ์ด๋“ค์ด ๋“œ๋Ÿฌ๋‚˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
10:06
between American taste and Chinese taste, in this case,
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๋ฏธ๊ตญ์˜ ์ทจํ–ฅ๊ณผ ์ค‘๊ตญ์˜ ์ทจํ–ฅ ์ฐจ์ด๋ฅผ
10:09
really improved,
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๋” ๊นŠ์ด ์ดํ•ดํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
10:11
and our new product success rate radically turned around
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๊ทธ๋ ‡๊ฒŒ ์ €ํฌ ์‹ ์ƒํ’ˆ์˜ ์„ฑ๊ณต๋ฅ ์ด ๊ธ‰๊ฒฉํ•˜๊ฒŒ ํšŒ๋ณต๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
10:14
and we launched a lot of winners,
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๋งŽ์€ ์„ฑ๊ณต์ž‘์„ ์ถœ์‹œํ–ˆ๊ณ ์š”.
10:16
including the now famous green-tea-flavored Oreos.
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์ง€๊ธˆ ์œ ๋ช…ํ•œ ๋…น์ฐจ๋ง› ์˜ค๋ ˆ์˜ค๊ฐ€ ๊ทธ ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค.
10:22
Hero culture sneaks in everywhere.
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์˜์›…๋ฌธํ™”๋Š” ์–ด๋Š ๊ณณ์—๋‚˜ ๋ฌผ๋“ค์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
10:24
At Danone, we had a lot of great stuff happening
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๋‹ค๋†์—์„œ ์ข‹์€ ์ผ๋“ค๋„ ๋งŽ์ด ์žˆ์—ˆ์–ด์š”.
10:28
in one part of the world,
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์„ธ์ƒ์˜ ํ•œ ๋ถ€๋ถ„์—์„œ ์ผ์–ด๋‚œ ์ข‹์€ ์ผ์ด์—ˆ์ฃ .
10:29
and we wanted it to spread to another part of the world.
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๊ทธ๊ฒƒ์„ ์„ธ์ƒ์˜ ๋‹ค๋ฅธ ๋ถ€๋ถ„์—๋„ ์ „ํŒŒํ•˜๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค.
10:33
But when you put a person in business gear
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ํ•˜์ง€๋งŒ ํ•œ ์‚ฌ๋žŒ์ด ์‚ฌ์—…์ด๋ผ๋Š” ๊ธฐ์–ด๋ฅผ ํ˜ผ์ž ์ œ์–ดํ•˜๊ธฐ ์‹œ์ž‘ํ•˜๋ฉด,
10:36
up in front of a group of people with PowerPoint,
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ํŒŒ์›Œํฌ์ธํŠธ๋ฅผ ์“ฐ๋ฉด์„œ ์‚ฌ๋žŒ๋“ค ์•ž์— ์„œ๊ฒŒ ๋œ๋‹ค๋ฉด,
10:39
they have the urge to become sort of heroic.
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๊ทธ ํ™˜๊ฒฝ์—์„œ๋Š” ์˜์›…์‹ฌ๋ฆฌ๊ฐ€ ์ƒ˜์†Ÿ๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
10:42
And they make everything look super shiny
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๊ทธ๋ฆฌ๊ณ  ๋ชจ๋“  ๊ฒƒ์ด ์•„์ฃผ ์™„๋ฒฝํ•œ ๊ฒƒ์ฒ˜๋Ÿผ ๋ณด์ด๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
10:44
and they don't tell the truth.
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์ง„์‹ค์€ ๊ฐ์ถฐ๋‘๊ณ ์š”.
10:46
And it's not compelling and it's not even interesting.
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์ด๋ ‡๊ฒŒ ๋˜๋ฉด ์„ค๋“๋ ฅ๋„ ์—†๊ณ , ํฅ๋ฏธ๋กญ์ง€๋„ ์•Š์ฃ .
10:50
So, we changed it
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๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ๋ณ€ํ™”๋ฅผ ์ฃผ์—ˆ์Šต๋‹ˆ๋‹ค.
10:51
and we created these full-day marketplaces,
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ํ•˜๋ฃจ์ข…์ผ ์—ด๋ฆฌ๋Š” ๋Œ€ํ˜• ๋ฐ”์žํšŒ ๊ฐ™์€
10:55
kind of like a big bazaar.
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์‹œ์žฅ์„ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
10:57
And everybody was dressed up in costume,
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๋ชจ๋‘ ์˜์ƒ์„ ๊ฐ–์ถฐ์ž…๊ณ ,
10:59
some people a little, some people a lot.
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์‚ด์ง๋งŒ ์ฐจ๋ ค์ž…์€ ์‚ฌ๋žŒ๋„ ์žˆ๊ณ , ์ข€ ํž˜์„ ์ค€ ์‚ฌ๋žŒ๋„ ์žˆ์—ˆ์ฃ .
11:01
And sellers had to man their stalls
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ํŒ๋งค์ž๋“ค์€ ๊ฐ€ํŒ๋Œ€์— ์ธ์›์„ ๋ฐฐ์น˜ํ•˜๊ณ 
11:04
and sell their ideas as persuasively as possible,
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์ตœ๋Œ€ํ•œ ์„ค๋“๋ ฅ ์žˆ๊ฒŒ ์•„์ด๋””์–ด๋ฅผ ํŒ”์•„์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
11:07
and people who were convinced bought them with fake check books.
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์„ค๋“๋‹นํ•œ ์‚ฌ๋žŒ๋“ค์ด ๊ฐ€์งœ ์ˆ˜ํ‘œ์žฅ์„ ๊ฐ–๊ณ  ์•„์ด๋””์–ด๋ฅผ ์‚ฌ๋Š” ๊ฑฐ์ฃ .
11:10
Creating just a bit of silliness with the environment
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๊ทธ๋ ‡๊ฒŒ ์กฐ๊ธˆ ๋ฐ”๋ณด๊ฐ™์€ ํ™˜๊ฒฝ์„ ๋งŒ๋“ค์–ด
11:13
and a hat or a scarf
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๋ชจ์ž๋‚˜ ์Šค์นดํ”„๋ฅผ ์“ด ์ฑ„ ๋Œ€ํ™”ํ•ด๋ณด๋‹ˆ
11:14
drops people's guard and causes ideas to spread like wildfire.
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์‚ฌ๋žŒ๋“ค์˜ ๊ฒฝ๊ณ„๊ฐ€ ํ—ˆ๋ฌผ์–ด์ง€๊ณ  ์•„์ด๋””์–ด๋Š” ์ˆœ์‹๊ฐ„์— ํผ์ง€๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
11:20
There's no recipe here,
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์–ด๋–ค ๋น„๋ฒ•์ด ์žˆ๋Š” ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค.
11:22
but time together has to be carefully curated and created
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ํ•˜์ง€๋งŒ ํ•จ๊ป˜ ๋ณด๋‚ด๋Š” ์‹œ๊ฐ„์€ ์‹ ์ค‘ํ•˜๊ฒŒ ๊ณ„ํš๋˜์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
11:27
so that people know that their time is valuable and important,
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์‚ฌ๋žŒ๋“ค์ด ๊ทธ๋“ค์˜ ์‹œ๊ฐ„์ด ๊ฐ€์น˜์žˆ๊ณ  ์ค‘์š”ํ•˜๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ 
11:32
and they can bring their best selves to the table.
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๊ฐ์ž ์ตœ๊ณ ์˜ ๋ชจ์Šต์„ ์„ ๋ณด์ผ ์ˆ˜ ์žˆ๋„๋ก ๋ง์ด์ฃ .
11:37
Hero culture is present right here in TED.
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์˜์›…๋ฌธํ™”๋Š” ์ด๊ณณ ํ…Œ๋“œ์—๋„ ์กด์žฌํ•ฉ๋‹ˆ๋‹ค.
11:40
This whole process makes it look like I think I'm a hero.
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์ด ๋ชจ๋“  ๊ณผ์ •์ด ๋งˆ์น˜ ์ œ๊ฐ€ ์˜์›…์ธ ๊ฒƒ์ฒ˜๋Ÿผ ๋ณด์ด๊ฒŒ ๋งŒ๋“ค์ž–์•„์š”.
11:46
So just in case there's any doubt about the point that I'm trying to make,
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์ œ๊ฐ€ ๋งํ•˜๋ ค๋Š” ์š”์ง€์— ์˜๊ตฌ์‹ฌ์ด ๋“ค๊นŒ๋ด ๋ง์”€๋“œ๋ฆฌ์ž๋ฉด,
11:50
I want to apply these ideas
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์ €๋Š” ์ด ์•„์ด๋””์–ด๋ฅผ
11:53
in an area in which I have zero credibility
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์ œ ์‹ ๋ขฐ๋„๊ฐ€ ์—†๊ณ 
11:56
and zero experience.
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์ „ํ˜€ ๊ฒฝํ—˜์ด ์—†๋Š” ๋ถ„์•ผ์— ์ ์šฉํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
11:58
I'm originally South African,
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์ €๋Š” ์›๋ž˜ ๋‚จ์•„ํ”„๋ฆฌ์นด ์‚ฌ๋žŒ์ž…๋‹ˆ๋‹ค.
12:00
and I'm deeply passionate about wildlife conservation,
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์•ผ์ƒ๋ณด์กด์— ๊ต‰์žฅํ•œ ์—ด์ •์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
12:03
most particularly rhinos.
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ํŠนํžˆ ์ฝ”๋ฟ”์†Œ์— ๊ด€์‹ฌ์ด ๋งŽ์Šต๋‹ˆ๋‹ค.
12:05
Those majestic creatures with big horns.
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ํฐ ๋ฟ”์ด ๋‹ฌ๋ฆฐ ์œ„ํ’๋‹น๋‹นํ•œ ๋™๋ฌผ ๋ง์ž…๋‹ˆ๋‹ค.
12:09
Every day, three rhinos are killed,
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๋งค์ผ ์„ธ ๋งˆ๋ฆฌ์˜ ์ฝ”๋ฟ”์†Œ๊ฐ€ ์ฃฝ๋Š”๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
12:12
because there are people who think that those horns are valuable,
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๊ทธ ๋ฟ”์ด ๊ฐ€์น˜์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋Š” ์‚ฌ๋žŒ๋“ค ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
12:16
even though they're just made of the same stuff
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์‚ฌ์‹ค ๊ทธ ๋ฟ”์€ ๋จธ๋ฆฌ์นด๋ฝ์ด๋‚˜ ์†ํ†ฑ๊ณผ
12:18
as hair and fingernails.
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๊ฐ™์€ ์„ฑ๋ถ„์ธ๋ฐ๋„ ๋ง์ด์ฃ .
12:21
It breaks my heart.
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์ œ ๊ฐ€์Šด์€ ์ฐข์–ด์ง‘๋‹ˆ๋‹ค.
12:25
Like all good recovering heroes,
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์–ด๋ ค์›€์„ ์ด๊ฒจ๋‚ธ ํ›Œ๋ฅญํ•œ ์˜์›…์ฒ˜๋Ÿผ,
12:27
I did everything I could to reduce this goal
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์ €๋Š” ํ˜ผ์ž ์ด๋ฃฐ ์ˆ˜ ์žˆ๋Š” ๋ชฉํ‘œ๋ฅผ ์„ธ์šฐ๊ธฐ ํ•ด
12:31
to something that I could do by myself.
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์ œ๊ฐ€ ํ•  ์ˆ˜ ์žˆ๋Š” ๋ชจ๋“  ๋…ธ๋ ฅ์„ ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
12:35
But clearly, stopping rhino poaching is a goal way too big for me.
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ํ•˜์ง€๋งŒ, ์ฝ”๋ฟ”์†Œ ํฌํš์„ ๋ง‰๋Š” ์ผ์€ ์ €์—๊ฒŒ๋Š” ๋„ˆ๋ฌด ํฐ ๋ชฉํ‘œ์˜€์Šต๋‹ˆ๋‹ค.
12:40
So I'm immediately in interdependence land.
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๊ทธ๋ž˜์„œ ๋ฐ”๋กœ ์ƒํ˜ธ์˜์กด์˜ ์˜์—ญ์— ๋“ค์–ด์˜ค๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
12:44
I'm declaring my goal on this stage.
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์ด ๋ฌด๋Œ€์—์„œ ์ €๋Š” ์ œ ๋ชฉํ‘œ๋ฅผ ์„ ์–ธํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
12:48
I found other people as passionate as I am
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์ €๋งŒํผ ์—ด์ •์ ์ธ ์‚ฌ๋žŒ๋“ค์„ ์ฐพ์•˜๊ณ ,
12:50
and I've asked if I could join them.
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์ œ๊ฐ€ ํ•จ๊ป˜ํ•ด๋„ ๋ ์ง€ ๋ฌผ์–ด๋ณด์•˜์Šต๋‹ˆ๋‹ค.
12:52
And after today, there may be more.
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์˜ค๋Š˜ ์ดํ›„, ๋” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ์ƒ๊ธธ ์ˆ˜๋„ ์žˆ๊ฒ ์ฃ .
12:55
And we're now in the complex but inspiring process
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์šฐ๋ฆฌ๋Š” ์ง€๊ธˆ ๋ณต์žกํ•˜์ง€๋งŒ ํฅ๋ฏธ๋กœ์šด ๊ณผ์ • ์†์— ์žˆ์Šต๋‹ˆ๋‹ค.
12:58
of learning how to work together.
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ํ•จ๊ป˜ ์ผํ•˜๋Š” ๋ฒ•์„ ๋ฐฐ์šฐ๋Š” ๊ณผ์ •์ด์ฃ .
13:01
My dream is that one day, someone will stand on this stage
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์ œ ๊ฟˆ์€, ๋‚˜์ค‘์— ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ์ด ๋ฌด๋Œ€์— ์„œ์„œ
13:04
and tell you how radical interdependence saved my beloved rhinos.
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์–ด๋–ป๊ฒŒ ์™„์ „ํ•œ ์ƒํ˜ธ์˜์กด์„ ํ†ตํ•ด ์ฝ”๋ฟ”์†Œ๋ฅผ ๊ตฌํ–ˆ๋Š”์ง€ ๊ฐ•์—ฐํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
13:10
Why does hero culture persist,
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์™œ ์˜์›…๋ฌธํ™”๋Š” ์‚ฌ๋ผ์ง€์ง€ ์•Š๊ณ ,
13:12
and why don't we work together more?
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์™œ ์šฐ๋ฆฌ๋Š” ๋” ํ•จ๊ป˜ ์ผํ•˜์ง€ ์•Š์„๊นŒ์š”?
13:15
Well, I don't know why everyone else does it,
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์™œ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์ด ์ƒํ˜ธ์˜์กด์„ ํ•˜๋Š”์ง€๋Š” ๋ชจ๋ฅด๊ฒ ์ง€๋งŒ,
13:17
but I can tell you why I did it.
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์™œ ์ œ๊ฐ€ ํ–ˆ๋Š”์ง€๋Š” ๋ง์”€๋“œ๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
13:20
Interdependence is a lot harder than being a hero.
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์ƒํ˜ธ์˜์กด์€ ์˜์›…์ด ๋˜๋Š” ๊ฒƒ๋ณด๋‹ค ํ›จ์”ฌ ์–ด๋ ต์Šต๋‹ˆ๋‹ค.
13:24
It requires us to be open and transparent and vulnerable,
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๋” ๊ฐœ๋ฐฉ์ ์ด๊ณ , ํˆฌ๋ช…ํ•˜๊ณ , ์•ฝํ•ด์ ธ์•ผ ํ•˜๋Š”๋ฐ,
13:28
and that's not what traditional leaders have been trained to do.
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์ด๋Ÿฐ ๋ชจ์Šต์€ ์ „ํ†ต์ ์ธ ๋ฆฌ๋”๋“ค์ด ๋ฐฐ์šด ๊ฒƒ์ด ์•„๋‹ˆ๊ฑฐ๋“ ์š”.
13:33
I thought being a hero would keep me safe.
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์˜์›…์ด ๋œ๋‹ค๋ฉด ์ €๋Š” ์•ˆ์ „ํ•œ ์œ„์น˜์— ์žˆ์„ ์ˆ˜ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค.
13:37
I thought that in the elevation
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์ €๋Š” ์Šน์ง„์˜ ๊ณผ์ •๊ณผ
13:39
and separation that comes from heroic leadership,
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์˜์›…์ ์ธ ๋ฆฌ๋”์‹ญ์— ๋”ธ๋ ค ๋‚˜์˜ค๋Š” ๋ถ„๋ฆฌ์˜ ๊ณผ์ •์„ ํ†ตํ•ด
13:42
that I would be untouchable.
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์ œ๊ฐ€ ๊ฑด๋“ค ์ˆ˜ ์—†๋Š” ์กด์žฌ๊ฐ€ ๋  ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ–ˆ์–ด์š”.
13:46
This is an illusion.
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์ด๊ฒƒ์€ ํ™˜์ƒ์ž…๋‹ˆ๋‹ค.
13:48
The joy and success that comes from interdependence and vulnerability
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์ƒํ˜ธ์˜์กด๊ณผ ์—ฐ์•ฝํ•จ์—์„œ ๋‚˜์˜ค๋Š” ๊ธฐ์จ๊ณผ ์„ฑ๊ณต์ด
13:52
is worth the effort and the risk.
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๊ทธ ๋…ธ๋ ฅ๊ณผ ์œ„ํ—˜๋งŒํผ ๊ฐ€์น˜๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
13:56
And if we're going to solve the challenges that the world is facing today,
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์šฐ๋ฆฌ๊ฐ€ ์˜ค๋Š˜๋‚  ์„ธ์ƒ์ด ์ง๋ฉดํ•˜๊ณ  ์žˆ๋Š” ์–ด๋ ค์›€์„ ํ•ด๊ฒฐํ•˜๋ ค๋ฉด,
14:00
we have no alternative,
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๋‹ค๋ฅธ ๋ฐฉ๋ฒ•์€ ์—†์Šต๋‹ˆ๋‹ค.
14:01
so we had better start getting good at it.
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์ƒํ˜ธ์˜์กด์„ ์ž˜ ํ•˜๊ธฐ ์‹œ์ž‘ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
14:05
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
14:06
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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