How to Write Less but Say More | Jim VandeHei | TED

Translator: Arif Saelan Reviewer: Hafizh Alfarisi

So I've got some tough medicine for you.

Aku punya kenyataan pahit untukmu.

The truth is that everybody in this room

Nyatanya, semua orang di ruangan ini

perlu merombak pemahamannya akan cara berkomunikasi,

needs to radically rethink how you communicate,

especially how you write,

terutama cara menulis,

if you want anything to stick in this distracted digital world.

jika ingin apa pun melekat di dunia digital yang penuh distraksi ini.

I don't care if you're a student, if you're an academic,

Aku tak peduli kau itu pelajar, akademisi, ilmuwan, CEO, atau manajer.

if you're a scientist, you're a CEO, a manager.

I'll tell you what the data told me that your friends won't tell you,

Biar kusampaikan apa yang data katakan kepadaku

yang tak akan diberitahu temanmu,

which is almost nobody listens to or reads most of what you write.

yaitu hampir semua orang tak mendengar atau membaca sebagian besar tulisanmu.

Sebagian besar hal yang kau pikirkan dengan gelisah

Most of the stuff that you agonize thinking about,

they pay no attention to.

tidak diperhatikan orang-orang.

And how do I know this?

Bagaimana aku mengetahuinya?

Well, I learned it the hard way.

Aku belajar dari pengalaman pahit.

Aku mengabdikan seluruh hidupku untuk menuliskan kata secara berlimpah.

I've dedicated my entire life to mass producing words.

Aku dulunya terlatih sebagai wartawan.

I was a journalist by training.

Aku memulai dari Oshkosh Northwestern,

Started at the "Oshkosh Northwestern."

Worked my way up to covering the presidency

lalu naik dengan meliput istana kepresidenan

for "The Washington Post" and the "Wall Street Journal."

untuk The Washington Post dan Wall Street Journal.

Aku merintis dua perusahaan media yang khusus menuliskan kata secara massal,

And I started two media companies, all about mass producing words.

Politico and now Axios.

Politico dan sekarang Axios.

And at my current company,

Di perusahaanku sekarang,

dasar pemikiran perusahaan ini adalah mengajarkan wartawan,

the entire premise of the company

is to teach journalists and then CEOs, academics and others

CEO, akademisi, dan lainnya cara menulis dengan sedikit kata-kata.

how to use far fewer words.

So why?

Kenapa begitu?

Kenapa aku yang mengabdikan hidup untuk menulis banyak kata

Why, if I spent my entire life writing lots of words,

do I want people to use fewer of them?

malah mengajak menggunakan lebih sedikit kata?

Because the data -- and you -- made me.

Karena data dan kau membuatku begitu.

If you actually look at what you're doing --

Andai saja kau mengamati aktivitasmu ...

One of the most interesting things about technology,

salah satu hal paling menarik dari teknologi

dan salah satu hal paling mengerikan dari teknologi

one of the creepiest things about technology is

adalah para pebisnis amat mengenalimu.

businesses know so much about you.

Hal yang kau lakukan, ke mana kau pergi, barang yang kau beli,

What you do, where you go, what you buy.

And in the case of a media company, how you consume information.

dan dalam kasus perusahaan media, caramu mengonsumsi informasi.

Data yang menjelaskan caramu mengonsumsi informasi sangat mengejutkan

And the data about how you consume information is eye-popping.

dan sejujurnya sangat mengerdilkanku.

And to be honest, for me, really humbling.

And led to this journey about,

Hal itu mengantarku ke perjalanan tentang ...

wah, jika aku mengamati data ini

wow, if I'm looking at this data

dan data ini mengatakan kalau kau nyaris tak membaca apa-apa.

and the data basically says: you read almost nothing.

You skim. You might look at a headline.

Kau membaca sekilas.

Kau mungkin melihat judulnya dan baris pertamanya,

You might look at a subject line.

tapi kau sebenarnya tak membaca beritanya, pada kasusku, berita yang kami buat.

But you're basically not reading the stories,

in my case, that we were producing.

And the most humbling moment, the eye-opening, the aha moment for me:

Inilah saat paling mengerdilkan yang membuka mataku dalam momen pencerahan.

I was a journalist, I was at Politico writing columns about President Obama.

Aku dulunya wartawan di Politico yang menulis kolom tentang Presiden Obama.

And we wrote this column, and I looked at the traffic numbers

Kami menulis kolom ini, kulihat jumlah pengunjungnya,

and the White House had to respond to it.

dan Gedung Putih memberi tanggapan.

Wah, aku merasa keren dan pintar

And boy, was I feeling cool and smart ...

until I looked at the data.

hingga kulihat datanya.

Waktu itu, kami harus menomori tiap laman daring.

So back then you had to paginate pages online.

And so, you know, you had to click from one page to the next to keep reading.

Kau harus mengeklik halaman selanjutnya untuk terus membaca.

Aku pun melihat datanya.

And I looked at the data.

This was a 1600-word column

Ini kolomku yang berisi 1.600 kata

that everyone in Washington was talking about,

yang dibicarakan orang-orang Washington hingga membuatku sangat percaya diri.

that had me feeling so confident.

And I realized almost nobody went past the first page.

Aku pun menyadari hampir semuanya berhenti di halaman pertama.

(Laughter)

(Tawa)

It gets worse.

Makin buruk lagi.

On one page, there's only 450 words.

Per satu lamannya, hanya ada 450 kata

And I hid a lot of the good stuff at the end.

dan aku menyimpan banyak hal menarik di akhir.

Ternyata orang-orang menanggapi, membagikan,

And so it turns out that people were responding, sharing,

dan membicarakan berita yang hampir tak dibaca siapa pun.

talking about a story that almost nobody read.

And so it put me on sort of this journey, this discovery.

Hal itu pun membawaku ke perjalanan ini, penemuan ini.

I'm like, really, like, nobody reads anything?

Benarkah tak ada yang membaca?

Is this true everywhere, is it just me, is there something about my writing?

Apa di mana-mana begini; apa hanya aku; adakah yang salah dengan tulisanku?

So I called my friends at the "New York Times."

Lalu, kuhubungi teman-temanku di New York Times.

I called our friends at Facebook.

Kuhubungi teman-teman kami di Facebook.

I started to talk to academics

Aku mulai berbicara dengan akademisi

and try to figure out, well, what's going on here.

dan mencoba memahami apa yang sedang terjadi.

Sebab, aku punya pilihan di titik ini.

Because I had a choice at this point.

I could give up on all of you. I could give up on humanity.

Aku bisa menyerah terhadapmu dan umat manusia.

Aku bisa menyerah terhadap karierku

I could give up on my career.

Or I could do what basically Jeff Bezos would do

atau aku bisa melakukan hal yang dilakukan Jeff Bezos

if he's trying to sell you a shoe or get you to buy a book.

jika dia mau menjual sepatu atau membuatmu membeli buku.

Which is, what is the data telling us?

Apa yang coba dikatakan oleh data itu?

What do you want? What are you doing?

Apa yang kau mau?

Apa yang kau lakukan?

And that data was showing that one,

Data itu menunjukkan bahwa

everybody was getting hit with more information than ever before

semua orang dihantam informasi yang lebih banyak dari sebelumnya

and is perpetually distracted,

dan terus-menerus terdistraksi.

all because of the internet.

Semua karena internet.

You skim. You don't really read.

Kau baca sekilas.

Kau tak benar-benar membaca.

Kau membagikan konten tanpa melihat isinya

And you share stuff without even bothering to see what it actually means

or what the story might say.

atau berita yang mungkin disampaikannya.

And if you think about it,

Jika dipikirkan lagi,

the deeper I dug, the more it actually made sense.

makin dalam aku menggali fakta ini, rasanya makin masuk akal.

For people who are my age or older,

Untuk orang seusiaku atau yang lebih tua,

like once upon a time, the iPhone didn't exist.

seperti pada zaman dahulu, iPhone belum ada.

The Android didn't exist.

Dulu Android belum ada.

There was no Facebook. There was no Google.

Tidak ada Facebook maupun Google.

Jika kau ingin mempelajari hal baru, kau harus membuka ensiklopedia.

If you wanted to learn about something new,

you had to go to an encyclopedia.

You wanted to look up a word, you went to a dictionary.

Kalau mau mencari arti kata, kau membuka kamus.

Jika kau mau mendengar berita,

If you were waiting for news,

you had to wait for the evening news or the morning newspaper.

kau harus menunggu berita sore atau koran pagi.

Lalu, tiba-tiba pada 2007, periode itu tiba.

And then suddenly 2007, that period comes along,

Sekarang, kita semua bisa punya ponsel pintar

and now all of us had the opportunity to have a smartphone

dengan fitur mencengangkan

with astonishing capabilities

to give us access to more information than at any point of humanity.

yang memberi akses ke banyak informasi yang belum pernah kita capai sebelumnya.

Any idea we had, anything we didn't know,

Semua ide yang kita punya, yang kita tidak tahu,

bisa kita cari di Google.

we could Google it.

Any idea we had, no matter how stupid it was,

Semua ide di kepala kita, tak peduli betapa konyolnya,

we could share it.

dapat kita bagikan. (Tawa)

And not only could we share it,

Selain membagikannya, kita juga bisa bertemu orang yang memuji ide kita,

we could find other people who would applaud,

who would follow us, who'd fan us.

yang mau mengikuti kita, yang menggemari kita.

And suddenly, oh my gosh,

Tiba-tiba, astaga,

like, we've got all this access to mass information at scale.

kita punya semua akses ke informasi berlimpah dalam skala besar.

And you could do this for free.

Kau pun dapat memilikinya secara gratis.

Kau memilikinya secara gratis.

You could do this for free.

So suddenly we're getting hit with all this information,

Tiba-tiba saja kita diterjang arus informasi ini.

and I don't think our species was built to keep up with it.

Kupikir spesies kita tak bisa mengimbanginya.

I talked to a guy at the University of Maryland

Aku bicara dengan pihak Universitas Maryland

yang meneliti pelajar sepuluh tahun terakhir.

who's studied students for the last decade,

Intinya, dia memperoleh kesimpulan bahwa saat kau mau membaca sesuatu,

and he basically found that even when you choose to read something,

even when you make the choice that this is important,

meski keputusanmu itu dirasa penting,

kau cuma menghabiskan rata-rata 26 detik untuk membacanya.

you spend on average 26 seconds looking at it.

Review.org dan yang lainnya

Review.org and others

have looked at how many times do you look at your screen in a day.

telah mengamati seberapa lama kau menatap layar gawaimu dalam sehari.

Mereka menemukan bahwa kau memeriksa ponsel setidaknya 250 kali.

They found it's at least 250 times you're checking your phone.

And for those that don't think that's true,

Kalau kau tidak memercayainya,

ingat lagi seberapa sering kau telah atau mau mengeceknya sejak awal aku mengoceh.

think about how many times you've either checked it

or thought about checking it since I started babbling.

(Tawa)

(Laughter)

Our data shows that more often than not,

Data kami menunjukkan bahwa biasanya

if you share a story on social media, you never read it.

saat kau membagikan kabar di media sosial, kau tak pernah membacanya.

Pikirkanlah.

Think about that: like there’s something about a headline or a photo

Ada sesuatu dari judul atau foto

yang membuatmu sangat tergoda untuk membagikannya, seperti lemming kecil.

that got you so jacked up that you're going to share it

like you're a little lemming.

Kita semua melakukan itu karena otak kita dibanjiri informasi.

And we all do it because our brains are being, like,

flooded with information.

And what I thought when I did the discovery,

Yang kupikirkan saat mengetahui ini ialah pastinya otak kita telah diprogram ulang.

I thought, for sure the brain must be getting rewired.

And you hear that often.

Kau sering mendengarnya.

There's very little scientific proof that that's true.

Bukti ilmiah yang membenarkannya sangat sedikit.

What happened and what we think is happening

Yang kita pikir telah dan sedang terjadi

is, as a species, we've always been prone to distraction.

adalah, sebagai spesies, kita selalu rentan terhadap distraksi.

We think we're good multitaskers. Almost nobody is.

Kita pikir kita bisa multitasking.

Tidak semuanya begitu.

We're good at doing one thing if you're focused on it.

Kita mahir mengerjakan satu hal jika fokus melakukannya.

The University of California, Irvine, studied this.

Universitas California, Irvine, meneliti seberapa mudahnya kita terdistraksi.

They studied our distractibility

and found that if you get distracted on something,

Mereka menemukan bahwa jika kau terdistraksi oleh sesuatu,

it takes you 20 minutes to truly refocus.

kau perlu 20 menit untuk kembali fokus.

Now think about your day.

Pikirkanlah keseharianmu.

Hari-harimu dibanjiri oleh distraksi.

It's just awash in distraction.

Dibanjiri oleh kata-kata, baik di twit, SMS, Discord, surel.

Awash in words: tweeted words, texted words, Slacked words, email words.

Words, words, words.

Kata, kata, kata.

And then you peck at your little computer looking for more.

Lalu, kau mengetik di komputer kecilmu dan mencari lagi.

So no wonder nobody's paying attention to almost anything you're saying or doing.

Wajar bila tak ada yang memperhatikan apa pun yang kau katakan atau lakukan.

Wajar bila sulit membuat orang-orang memperhatikan apa pun.

No wonder it's so hard to get people to pay attention to anything.

So at Axios, as we thought about this,

Jadi, dengan pemikiran itu di Axios,

kami berkata, “Jika pelanggan menginginkan lebih banyak informasi dalam waktu singkat

we said, listen, if the consumer’s saying they want more information quicker

and they're not going to spend that much time

dan enggan membuang banyak waktu, tapi kau ingin tetap jadi wartawan,

and you want to stay in journalism,

apa yang akan kau lakukan?”

what would you do? What would you do?

And our solution was what we call Smart Brevity,

Kami memiliki solusi bernama Smart Brevity

that people want smart content, essential content.

yang menjawab minat orang akan konten pintar dan paling penting.

But they want it delivered efficiently, as fast as humanly possible.

Namun, mereka mau kontennya disampaikan secara efisien dan secepat mungkin.

And we saw it in how people were getting our information,

Kami melihat itu dari cara pembaca menyerap informasi dari kami

how they were getting it elsewhere.

dan cara mereka menyerapnya dari tempat lain.

And so we built a whole company around it to teach journalists how to do it.

Kami pun membangun perusahaan yang bertumpu pada konten itu

dan mengajari wartawan cara membuatnya.

And journalists kind of adapted right away.

Para wartawan bisa segera mengadaptasinya.

And suddenly we had awesome readership almost overnight,

Kami tiba-tiba punya banyak pembaca dalam waktu semalam.

people in the White House, CEOs, tech leaders.

Orang-orang di Gedung Putih, CEO, pemuka teknologi.

And then two interesting things happened after that.

Lalu, dua hal menarik terjadi setelah itu.

Aku mulai mendapatkan tidak hanya 10 atau 20,

I started to get not ten or 20,

literally hundreds of notes from readers saying,

tetapi ratusan komentar dari pembaca yang mengatakan,

"Thank you, you're trying to save me time. I can tell."

“Terima kasih. Jelas sekali kau berusaha menghemat waktuku.”

I never asked for a thank you, especially when you cover politics,

Aku tak mengharap terima kasih, apalagi saat meliput politik.

you're lucky not to get hit by a shoe,

Tak dilempari sepatu sudah untung,

apalagi diberi terima kasih oleh orang karena tulisanmu.

much less actually have someone thank you for it.

But I was like, "Oh, that is interesting."

Kupikir, “Oh, ini menarik.”

Dalam satu setengah tahun, kami mendapat panggilan dari banyak perusahaan,

And then about a year and a half in, we started to get calls from companies,

from the NBA, from startups,

dari NBA, dari perusahaan rintisan.

and almost all were saying the same thing:

Hampir semua mengatakan hal yang sama:

"Hey, our executives, our people, they're reading Smart Brevity,

“Hei, eksekutif kami, orang-orang kami, mereka membaca Smart Brevity,

but they won't read anything that we do internally.

tapi mereka tak mau membaca apa pun soal aktivitas internal kami.”

This led me on another journey to figure out why people can't get people

Hal ini membuatku mencari tahu mengapa penulis tak bisa menarik orang-orang

to read about things that are happening at their company

untuk membaca topik seputar perusahaan, sekolah,

or happening at their school or happening at their startup.

atau perusahaan rintisan mereka sendiri.

Ternyata, para penulis membombardir banyak kata untuk tempat-tempat ini

And it turned out that basically

people were vomiting so many words in all these places

that nobody was paying attention to it.

sehingga tidak ada yang memperhatikannya.

And that's where we thought,

Di situlah kami berpikir,

oh, Smart Brevity could work in almost any setting.

“Oh, Smart Brevity dapat diterapkan di hampir semua situasi.”

Kami bahkan mendapat panggilan dari pimpinan CIA.

So we get a call from the CIA, the head of the CIA.

They call us, and they say,

Mereka berkata kepada kami,

"Listen, can you guys come in and talk to our team

“Bisakah kalian kemari dan berbicara dengan tim kami

about how spies can essentially give a much more crisper explanation

mengenai cara mata-mata dapat memberi penjelasan yang jauh lebih padat

dari yang ada di lapangan, seperti apa ancamannya?

of what they're seeing on the ground?

Like, what are the threats?

Mereka bukan pembicara yang andal.

They're not great communicators. These messages are meandering."

Ucapan mereka berbelit-belit.”

So my partner goes in, talks to the CIA,

Rekanku pun berbicara dengan pihak CIA.

explains the tricks and tips I’m going to give you in a second.

Dia menjelaskan tips dan trik yang akan kutunjukkan nanti.

And in the audience is a guy who writes the Presidential Daily Brief,

Salah seorang pembacanya adalah penulis Buletin Harian Presiden.

and this was under Donald Trump,

Dia bekerja untuk Donald Trump.

Dia menuliskan buletin itu untuk diterangkan kepadanya.

and he would write it, go in, and they would brief him.

And he was so enamored with this idea of communicating more effectively

Dia terpukau dengan ide berkomunikasi kami yang lebih efektif hingga dia keluar

that he quit and now works for us,

dan bekerja untuk kami, mengajarkan cara berkomunikasi yang lebih efektif.

teaching other people how to communicate more effectively.

(Tawa) Bukan salah Trump.

(Laughter)

I'm not blaming Trump. It's because of us, because of Axios.

Itu karena kami, karena Axios.

Around the same time, Jamie Dimon,

Sekitar waktu itu, Jamie Dimon, salah satu CEO paling ternama di generasi kita,

one of the most famous CEOs of our generation,

menulis laporan tahunannya.

he writes his annual letter.

It's 32,000 words long,

Laporannya sepanjang 32.000 kata

about his observations on banking and on the world.

dan berisi pengamatannya mengenai perbankan dan dunia.

32,000 words is basically a book.

Jumlah 32.000 kata sama saja dengan sebuah buku.

So he's probably lucky if even his family members read it.

Syukur-syukur anggota keluarganya mau membacanya.

So his staff calls us, and they say,

Jadi stafnya menelepon dan berkata,

"Hey, listen. It seems like you guys are good

“Hei, sepertinya kalian mahir membuat informasi yang memikat.

at getting people to pay attention to information.

Apa kalian bisa buatkan versi Smart Brevity-nya?”

Could you do a Smart Brevity version of it?"

Kami pun mengambil poin terpenting,

So we took his most important points, turned 32,000 words into a couple hundred,

memangkas 32.000 kata ke beberapa ratus kata, dan voila.

and voila, they got much more engagement,

Laporannya menarik lebih banyak interaksi dan traksi

much more traction in people seeing what's important,

karena orang melihat hal yang penting, mengingat hal yang penting.

remembering what's important.

Jadi, aku akan memberimu beberapa tips dasar.

So what I want to leave you with are what are some of the basic tips.

Because you probably know, you're frazzled, you're distracted,

Karena seperti yang kau sadari kalau kau kewalahan dan terdistraksi.

you can see it.

Terasa sekali.

Ketika hendak mengirim suatu pesan,

When you're trying to send a message,

apa yang bisa kau lakukan dengan cara berbeda mulai hari ini

what are the things that you could do differently, starting today,

to become a vastly more effective communicator?

agar bisa menyampaikan pesan yang jauh lebih efektif?

Number one, stop being selfish.

Nomor satu, berhenti bersikap egois.

Stop being selfish.

Berhenti bersikap egois.

Apa maksudnya?

What do I mean by that?

So much of writing is self-indulgent.

Kebanyakan tulisan mengikuti keinginan sendiri.

We write about what we care about,

Kita menulis hal yang kita pedulikan.

Kita menulis panjang lebar mengenai hal yang kita ingin tulis.

and we write at the length that we want to write about.

We don't think about the whole purpose of it,

Kita tidak memikirkan tujuan utamanya,

which is what is the person that I'm writing this for, or talking to,

yaitu untuk siapa tulisan ini atau kepada siapa aku bicara,

what do they actually need to know?

apa yang sebenarnya mereka ingin tahu,

dan apa yang sebenarnya mereka pedulikan.

What do they actually care about?

Reverse the way you think about communicating.

Putar balikkan pemikiranmu tentang komunikasi.

At our company, the first two words of our manifesto are: "Audience first."

Di perusahaan kami, dua kata pertama dari misi kami adalah “utamakan pembaca”.

How do you serve the people that you're trying to reach?

Bagaimana kau melayani orang yang kau coba jangkau?

The Holy Father himself has blessed this concept indirectly.

Bapa Suci sendiri memberkati konsep ini secara tak langsung.

So Pope Francis just gave a speech recently

Paus Fransiskus belum lama ini membawakan ceramah

di Slovakia, tempat dia berbicara kepada para pendeta

in Slovakia, where he was talking to priests

about the homilies that they're giving.

tentang pidato yang mereka berikan.

And he said, “You have to stop giving 30 and 40 minute homilies,

Dia mengatakan, “Jangan lagi membawakan khotbah 30 hingga 40 menit.

and they should be 10 minutes.

Harusnya 10 menit saja karena tidak ada yang mendengarmu.

Because no one’s listening to you.

Kau kehilangan jemaat.

You’re losing them. People don’t pay attention that long.”

Orang tidak mengamati selama itu.”

And he joked when he made the announcement

Dan dia bercanda ketika mengatakan

that the loudest applause came from the nuns

bahwa biarawatilah yang bertepuk tangan paling kencang

because, in his words, they're the ones

karena telah bebas dari derita khotbahmu yang menjemukan.

who have to suffer through your long-windedness.

(Tawa)

(Laughter)

So point two is: grab me.

Poin kedua, pikat aku.

Kapan pun kau berkomunikasi ...

Whenever you're communicating --

again, I don't care if it's in an email, if it's a tweet, if it's a note,

tak peduli jika lewat surel, twit, catatan, memo untuk teman,

if it's a memo to a friend, grab me.

pikat aku.

What is the most important thing, the reason you're writing?

Apa hal terpenting yang jadi alasanmu menulis?

Apa hal pentingnya jika cuma ada 26 detik seperti kusebutkan tadi?

What is that one thing, if you only had that 26 seconds I mentioned,

what is the one thing you want me to remember about it?

Apa hal penting yang kau ingin kuingat?

Which is related to tip three, which is: just keep it simple.

Pertanyaan ini berkaitan dengan tips ketiga, yaitu buat sesimpel mungkin.

Keep it simple.

Buat sesimpel mungkin.

Pikirkanlah satu kalimat.

Like think of that one sentence,

Satu kalimat lebih baik dari dua kalimat.

one sentence is better than two sentences.

Satu paragraf lebih baik dari dua paragraf.

One paragraph is better than two paragraphs.

Use simple, strong words.

Gunakan kata-kata yang simpel dan mengena.

There's a reason you're taught a simple sentence structure

Ada alasan kau diajari struktur kalimat yang sederhana waktu kecil.

when you're a little kid.

It still works effectively today.

Cara itu masih efektif sekarang.

It still works effectively. Keep it simple.

Masih tetap efektif.

Buat sesimpel mungkin.

If you're going to write about a banana,

Jika mau menulis tentang pisang,

kau tidak akan menyebutnya buah kuning yang panjang.

you're not going to call it an elongated yellow piece of fruit.

Kau akan menyebutnya pisang.

You're going to call it a banana.

If you're going to talk about someone lying,

Jika kau membicarakan pembohong,

kau tak akan menyebutnya mengelak, melainkan berbohong.

you're not going to say prevaricate, you're going to say lie.

Buat sesimpel mungkin.

Keep it simple.

Which relates as well to point four,

Hal ini pun berhubungan dengan poin keempat, yaitu jadilah manusia.

which is: be human.

Menulislah layaknya manusia.

Write like a human.

I see this in journalism all the time.

Aku selalu melihatnya dalam jurnalisme.

I don't understand what happened to our species

Aku tidak mengerti apa yang terjadi pada spesies kita.

Ketika kita memegang pena atau menghadap keyboard,

that when you put a pen in our hand or a keyboard in front of us,

we suddenly stiffen up,

kita tiba-tiba saja menjadi kaku.

think we're a Harvard professor or we're Walt Whitman,

Kita merasa seperti dosen Harvard atau Walt Whitman

and we try to show off in our writing.

dan kita mencoba pamer lewat tulisan kita.

Like, if I was talking to you in the bar,

Jika aku mengobrol denganmu di bar,

I'm not going to use SAT words, I'm not going to talk in acronyms.

aku tidak akan menggunakan kata dari soal ujian atau menggunakan akronim.

I'm not going to use wordy clauses.

Aku tak akan memakai klausa bertele-tele.

I'm going to talk like I'm talking to you now.

Aku akan berbicara seperti sekarang, layaknya manusia.

I'm going to talk like a human.

Jadi, berhentilah menggunakan istilah sulit.

So stop, stop using those big terms.

Kau pikir akan dirika pintar kalau menggunakannya? Tidak.

You think that people think you're smart when you use them? They don't.

Yang ada kau malah dilempari sepatu.

They just want to throw a shoe at you.

(Tawa)

(Laughter)

Ini mengantarku ke poin kelima, yaitu berhentilah.

Which leads me to point five, which is just stop.

Just stop.

Berhentilah.

The greatest gift that you can give yourself and others

Hadiah terbesar yang dapat kau berikan pada diri sendiri dan orang lain

in this cluttered world

dalam dunia yang berantakan ini

adalah waktu luang mereka dan waktu luangmu.

is their time back and is your time back.

Use as few words, as few sentences as humanly possible

Gunakan sesedikit mungkin kata, sesedikit mungkin kalimat.

so that that person gets the message you want

Pembaca pun bisa mendapat pesan yang ingin kau sampaikan

dan kedua pihak mendapat waktu luang yang pantas didapatkan.

and you both get the time back that you deserve.

Aku bisa bilang kalau aku pernah menyaksikannya.

And I can tell you this, I've seen it in my own life.

If you just start to think about the efficiency of communication,

Jika kau mulai memedulikan komunikasi yang efisien

if you put into practice a couple of the tips that I just talked about,

dan menerapkan beberapa tips yang baru saja kusebutkan,

you will see in your own mind that you start to think more clearly,

kau nantinya akan menyadari bahwa kau mulai berpikir lebih jernih,

talk more clearly, write more clearly.

berbicara dan menulis lebih jelas.

Pada akhirnya, kau pun akan melihat bahwa hal itu baik bagi dirimu sendiri

And you'll see ultimately that it's selfishly good for you

because you'll be heard again.

karena kau akan didengar kembali.

Thank you.

Terima kasih.

(Tepuk tangan)

(Applause)