Erin Meezan: What nature can teach us about sustainable business | In The Green
50,943 views ・ 2022-02-14
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翻译人员: Skye Zhang
校对人员: Helen Chang
00:10
Director: Alright,
whenever you’re ready.
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导演:好了,你什么时候准备好了
我们就开始。
00:13
Erin Meezan: There's so much
debate right now
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艾琳·米赞: 现在有很多争论
00:15
about what companies and countries
should be doing on climate.
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关于企业和国家
应该在气候问题上做些什么。
00:19
Nature is actually the best benchmark.
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大自然实际上是最好的基准。
00:23
Why don't we just follow
what it would do?
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为什么我们不跟着做它会做的事呢?
00:26
Nature has 3.8 billion years
of R and D under its belt.
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大自然有38亿年的研发历史。
00:30
So, you know, there's certainly
something nature has
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所以,你知道,大自然肯定有一些东西
00:33
that maybe humans always don't.
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是人类永远不具备的。
00:36
Nature can do complex chemistry,
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大自然可以进行复杂的化学反应,
00:39
really interesting engineering.
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这是非常有趣的工程。
00:41
And so how can we look to nature
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所以我们该如何看待大自然
00:43
and really harness what we know works
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并真正利用我们所知道的方法,
00:46
to provide solutions for business
to be more sustainable?
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为企业提供更可持续发展的解决方案呢?
00:50
[In the Green: The Business
of Climate Action]
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[在绿色中:气候行动的商业]
00:55
[Presented by: TED Countdown
and The Climate Pledge]
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[由:TED倒计时和气候承诺]
00:59
[Erin Meezan; Company: Interface;
Sector: Manufacturing; Location: USA]
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[Erin Meezan;公司:Interface;
产业:制造;地点:美国]
01:02
This is a carpet tile that we make.
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这是我们做的瓷砖地毯。
01:04
We operate in the building
and construction space,
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我们在建筑和建筑领域开展业务,
01:07
which is close to 40 percent
of global carbon emissions.
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这一领域的碳排放量
占全球碳排放量的近40%。
01:10
So in that space,
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所以在这个空间里,
01:12
we’re putting a lot of materials,
like flooring, into buildings.
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我们把很多材料,比如地板,
放进建筑物里。
01:16
When we started
on sustainability as a company,
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当我们作为一家公司
开始致力于可持续发展时,
01:19
most of these products
had a significant impact on the planet.
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大多数产品都对地球产生了重大影响。
01:24
We wasted a lot of resources,
we recycled nothing,
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我们浪费了很多资源,
什么也没有回收,
01:27
and they had a carbon footprint
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而这些碳足迹
01:29
that we had never
even measured or understood.
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我们从来没有测量过或了解过。
01:32
Interface became inspired
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Interface受到启发,
01:33
to take the company
in a more sustainable direction.
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使公司朝着更可持续的方向发展。
01:37
We took our product design team
out in the forest and asked:
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我们把我们的产品设计团队
带到森林里,问:
01:41
How would nature design a floor?
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大自然会如何设计地板?
01:42
What lessons could nature give us
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大自然会给我们上什么样的课
01:45
about moving away
from adhesives in our business?
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关于不再在我们业务中使用粘合剂?
01:48
And that led to an exploration
of gecko's feet
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这导致了对壁虎脚的探索,
01:51
that allowed us to design an innovation
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这让我们能够设计出一种创新,
01:54
that took the company off glue
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让公司摆脱胶水的束缚,
01:57
and really helped us build
a whole new business
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真正帮助我们建立了一个全新的业务,
02:00
by being inspired by nature.
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受到大自然的启发。
02:03
We did things to reduce waste.
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我们采取措施减少浪费。
02:05
We've swapped out
less sustainable materials
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我们取代了不太可持续的材料
02:08
for recycled and bio-based materials.
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转而使用可回收的和生物基的材料。
02:11
And so over 20 years,
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所以在过去的20年里,
02:13
we've been able to innovate
and create something
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我们已经能够创新和创造一些东西,
02:15
that actually stores
more carbon than it emits,
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实际上能够储存比排放更多的碳,
02:19
has a net benefit to the environment.
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对环境有净效益。
02:22
We really challenged ourselves
to say, what's beyond that?
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我们继续挑战自己,问自己,
除此之外还有什么?
02:25
Could we create a factory
that has a positive impact,
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我们能否创建一个
具有积极影响的工厂,
02:28
and what might that look like?
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它会是什么样子?
02:30
Nature, for example, harvests
and collects and purifies rainwater.
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例如,大自然可以收集和净化雨水。
02:35
So what we've done
in some of our factory locations
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所以,我们在一些工厂
02:38
is install rainwater collection devices
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安装了雨水收集设备,
02:40
to be able to take that rainwater out,
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将雨水收集出来,
02:43
use that in our manufacturing operations.
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用于我们的生产操作。
02:45
Nature stores carbon.
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大自然存储碳。
02:47
And so we have opportunities
onsite through planting,
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所以我们有机会在现场种植,
02:53
possibly removal of parking lots,
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可能移除停车场,
02:55
possibly by establishing green roofs,
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可能建立绿色屋顶,
02:58
to store carbon on-site
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就地储存碳,
03:01
and in the buildings within our company.
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在我们公司的建筑中。
03:03
And I'm really excited now
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我现在真的很兴奋,
03:05
that it's not just Interface
trying to figure this out.
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因为不仅仅是Interface
在尝试解决这个问题。
03:09
Other companies started
to hear us talking about it
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其他公司开始听到我们的讨论,
03:12
and got really interested in it.
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并对它产生了兴趣。
03:13
We could share the work that we had done,
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我们可以分享我们所做的工作,
03:16
and other companies
could accelerate their learning,
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其他公司可以加快他们的学习,
03:18
but also they committed to share
what they were doing.
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但他们也承诺分享他们正在做的事情。
03:22
And we're hopeful that this will
continue to pick up momentum.
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我们希望这一势头会继续加快。
03:27
I think the question for everybody is:
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我想每个人的问题是:
03:29
What’s your carbon-negative carpet tile?
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什么是你的碳负极瓷砖?
03:32
It goes from the idea
of a sustainable carpet tile
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从可持续的地砖
03:35
to a sustainable building
to a sustainable city.
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可持续的建筑再到可持续的城市。
03:38
If we're going to meaningfully
address global warming,
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如果我们想要有意义地
解决全球变暖问题,
03:41
we have to imagine not just
these products alone,
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我们不仅要想象这些产品本身,
03:45
but the collective effort
of what we can do together
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还要想象我们共同的努力,
03:48
to have a positive impact
on the environment.
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为环境带来积极的影响。
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