Beware of nominalizations (AKA zombie nouns) - Helen Sword

1,114,070 views ・ 2012-10-31

TED-Ed


Please double-click on the English subtitles below to play the video.

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Transcriber: tom carter Reviewer: Bedirhan Cinar
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Take an adjective such as "implacable,"
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or a verb like "proliferate,"
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or even another noun, "crony,"
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and add a suffix, such as "-ity," or "-tion," or "-ism."
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You've created a new noun.
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"Implacability," "proliferation," "cronyism."
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Sounds impressive, right?
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Wrong! You've just unleashed a flesh-eating zombie.
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Nouns made from other parts of speech are called nominalizations.
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Academics love them.
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So do lawyers, bureaucrats, business writers.
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I call them zombie nouns, because they consume the living.
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They cannibalize active verbs, they suck the lifeblood from adjectives,
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and they substitute abstract entities for human beings.
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Here's an example.
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"The proliferation of nominalizations in a discursive formation may be an indication
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of a tendency towards pomposity and abstraction." Huh?
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This sentence contains no fewer than seven nominalizations,
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yet it fails to tell us who is doing what.
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When we eliminate, or reanimate, most of the zombie nouns,
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so "tendency" becomes "tend," "abstraction" becomes "abstract,"
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then we add a human subject and some active verbs,
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the sentence springs back to life.
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"Writers who overload their sentences with nominalizations tend to sound pompous and abstract."
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Only one zombie noun -- the key word "nominalizations" --
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has been allowed to remain standing.
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At their best, nominalizations help us express complex ideas,
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perception, intelligence, epistemology.
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At their worst, they impede clear communication.
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To get a feeling for how zombie nouns work, release a few of them into a lively sentence
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and watch them sap all its energy.
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George Orwell played this game in his essay "Politics in the English Language."
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He started with a well-known verse from the book of Ecclesiastes in the Bible.
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It says "I returned and saw under the sun, that the race is not to the swift, nor the battle to the strong,
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neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill;
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but time and chance happeneth to them all."
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Now here's Orwell's modern English version.
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"Objective considerations of contemporary phenomena compel the conclusion that success or failure in competitive activities
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exhibits no tendency to be commensurate with innate capacity, but that a considerable element of the unpredictable
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must invariably be taken into account."
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The Bible passage speaks to our senses and emotions with concrete nouns,
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descriptions of people, and punchy, abstract nouns such as "race,"
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"battle," "riches," "time," "chance."
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Not a zombie among them.
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Orwell's satirical translation, on the other hand, is teeming with nominalizations and other vague abstractions.
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The zombies have taken over, and the humans have fled the village.
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Zombie nouns do their worst damage when they gather in jargon-generating packs
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and swallow every noun, verb and adjective in sight.
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So "globe" becomes "global," becomes "globalize," becomes "globalization."
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The grandfather of all nominalizations, antidisestablishmentarianism,
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contains at least two verbs, three adjectives, and six other nouns
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inside its distended belly.
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A paragraph heavily populated by nominalizations will send your readers straight to sleep.
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Rescue them from the zombie apocalypse with vigorous verb-driven sentences
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that are concrete and clearly structured.
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You want your sentences to live,
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not to join the living dead.
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