The Rise of Virtual Humans — and What They Mean for the Future | Sara Giusto | TED

譯者: Lilian Chiu

Hi everyone.

大家好。

I’m Sara, and I’m a talent manager.

我是莎拉，我是經紀人。

Who do I manage?

誰的經紀人？

A girl named imma.

一個叫做伊瑪的女孩。

She's a fashionista that lives in Tokyo.

她是居住在東京的時尚達人。

She posts about her life and her outfits

她會分享她的生活和服裝，

on social media platforms like Instagram,

貼在社群媒體平台上，

比如 IG、抖音，和 X。

TikTok and X.

She has a younger brother named Zinn

她有個弟弟，叫做辛， 這對姐弟總是在打架。

that she always gets in a fight with,

a little dog named Einstein that she takes for walks.

她養了隻小狗，叫做愛因斯坦， 她會帶牠去散步。

Her favorite food is yakitori,

她最愛的食物是日式串燒，

在時裝秀上她總坐在第一排，

and she sits first row at fashion shows and dances to TikTok videos.

也會看著抖音影片跳舞。

Yep, just a normal girl online.

是的，只是網路上的一個普通女孩。

Except she doesn't exist.

只是她不存在。

She’s a virtual human, made from CGI, born in 2017.

她是虛擬人類，

在 2017 年用 CGI 創造出來。

In other words,

換句話說，

她是用 3D 軟體做出來的虛構角色，

she's a fictional character made from 3D softwares,

a unique blend of softwares like Maya

採用 Maya 及 Unreal Engine 等軟體的獨特組合創造的。

and Unreal Engine and a bit more.

She's not a mimic or copy of anyone that's existing in real life.

她並不是任何真實世界 人物的仿造品或複製品，

她是完全原創的角色。

She's a complete original character.

These are some of her Instagram posts.

這些是她在 IG 上的貼文。

中間的是她在虛擬環境中刷牙。

The middle one is her brushing her teeth when she's virtual.

The other one says hashtag

另一則寫著，

「#我認為我是 CGI，

"I think I'm CGI, but these dogs are real."

但這些狗是真的。」

This one goes, "I cut half my bangs off.

這一則則寫著「我剪掉了一半瀏海，

Is it going to grow back even though I'm virtual?"

即使我是虛擬的，也會長回來嗎？」

These are some of her other TikTok videos.

這些是她的抖音影片。

Oh, and that brother that she has.

哦，至於她的那個弟弟，

Yep, you guessed it.

是的，各位猜到了。

He's not real either.

他也不是真實的。

不過我希望他是真實的。

I wish he was though.

(Laughter)

（笑聲）

We manage him and dozens of other virtual humans around the world.

我們管理他們以及世界各地 數十名虛擬人類。

And in the near future, we’re integrating them with AI

在不久的將來，我們會 把他們與人工智慧整合，

so that they become autonomous virtual humans

讓他們成為有自主性的虛擬人類。

that you can have a conversation with.

你可以跟他們交談。

This is a little demo video.

這是一支小小的示範影片。

(Video) imma: Nice to meet you, John.

（影片）伊瑪：很高興認識你， 約翰。有任何問題隨時問我。

Feel free to ask me anything.

John: Nice to meet you too.

約翰：我也很高興認識你。你好嗎？

How are you?

imma: Nice to meet you.

伊瑪：很高興認識你。 我今天感覺很好。

I'm feeling good today.

How about you?

你呢？

John: How does it actually feel to be fused with AI?

約翰：和人工智能融合 究竟是什麼樣的感覺？

Sara Giusto: Yes, they exist in the virtual world,

講者：是的，他們 存在於虛擬世界中，

but these virtual humans have an impact in our real world too.

但這些虛擬人類對我們的 現實世界也會造成影響。

imma has repeatedly shared her opinions on real-world issues,

伊瑪不斷分享她對於 真實世界議題的意見，

including climate change and Black Lives Matter.

包括氣候變遷以及黑命貴。

She initiated a community get-together in the virtual world during COVID

在新冠肺炎疫情期間 她發起了一個社群聚會活動，

for people who were feeling lonely and isolated.

對象是感到寂寞和孤獨的人。

She also shares about her Japanese culture

她還把她的日本文化及子文化 分享給她在世界各地的觀眾。

and subculture to her global audience.

For these actions,

因為這些作為，

she was actually chosen

她還真的被選為 富比士年度女性之一——

as one of the Forbes Woman of the Year --

(Laughter)

（笑聲）

Right beside the likes of climate change activist Greta Thunberg

和氣候變遷活動家葛蕾塔‧桑伯格

and former US First Lady Michelle Obama.

及前美國第一夫人 蜜雪兒‧歐巴馬齊名。

她還在 2020 年東京 帕奧的閉幕典禮上亮相，

She’s also been featured in Tokyo 2020 Paralympics,

in the closing ceremony,

and has been awarded an award from the Government of Japan

日本政府還頒獎給她，

for her actions in going to Cambodia

表揚她在柬埔寨的作為，

and voicing about its domestic violence issues.

以及為該國國內暴力議題發聲。

She's also in real campaigns.

她也參加了真實的廣告。

She's worked with brands from Amazon, Porsche, BMW,

她合作過的品牌包括 亞馬遜、保時捷、

寶馬、護膚品牌 SK-II、

skincare brand SK-II,

IKEA and more.

宜家等等。

Right now, you can actually see an ad of her all over the world

現在，在世界各地其實 就可以看到她的一個廣告，

with her campaign with Coach, right beside co-star Lil Nas X.

她和蔻馳合作的廣告，

一同參與的還有納斯小子。

She's also in real magazines, on the covers,

她也有登上真實雜誌， 且是在封面上，

from Harper's Bazaar, Voce and Wonderland.

包括《哈潑時尚》、 《Voce》，及《Wonderland》。

Yes, she doesn't technically exist,

是的，技術上，她並不存在。

but the younger generation of Gen Z don't care.

但較年輕的 Z 世代 並不在乎這一點。

Gen Zs love her because they feel a real connection to her.

Z 世代愛她，因為他們覺得 能與她產生真正的連結。

For them, there's not much of a difference

對他們來說，這兩者 沒有太大的差別：

between someone that is real-life, breathing

會在 IG 上貼文且會呼吸的真人

that's doing Instagram

and a virtual human like imma.

以及像伊瑪這樣的虛擬人類。

For example, I know a lot of Gen Zs love Kylie Jenner,

例如，我知道 Z 世代 有很多人喜愛凱莉‧詹納，

and even if they've never met her before,

即使他們以前從未見過她，

they feel like they know everything about her.

他們覺得他們知道她的一切。

From where she takes her family to vacation,

從她帶家人去哪裡渡假、

her aspirations

她的熱望，

and to even what she eats for breakfast.

甚至到她早餐吃什麼。

Why?

為什麼？

Because she posts these things online,

因為她會在網路上貼出這些內容，

and people feel a real connection to her.

大家就覺得和她有真實的連結。

Same thing with imma.

伊瑪也是一樣的。

She posts about her life online,

她在線上貼文分享她的生活，

and people feel a real connection.

大家就感覺到真實的連結。

She posts an outfit picture,

當她貼出一張服裝照片，

and people would ask, "Where is that dress from?"

大家就會問：「那件衣服哪來的？」

She gets a lot of questions about her perfectly cut bob hair, too.

也有很多人問到她那 完美的鮑伯頭髮型。

People want to know who's the famous hairstylist

大家想知道是哪位知名的髮型 設計師負責保持她髮型的完美。

that's keeping it perfectly cut.

He or she doesn't exist because the hair is not real.

這個髮型設計師不存在， 因為頭髮不是真的。

Like this, people love interacting with her,

大家喜歡像這樣跟她互動，

sharing about their life to her

跟她分享他們的生活，

and even giving her real-life advice when she needs it.

甚至在她需要時 給她真實人生的建議。

And I mean, I think we've all caught up by now,

我想現在大家都會這樣做了，

scrolling through Instagram, TikTok or a live.

滑手機看 IG、抖音， 或某人的生活。

What's really real in the virtual world anyways?

在虛擬世界裡，到底什麼是真實的？

Now does all of this scare any of you?

這一切會讓各位感到害怕嗎？

也許會。

Maybe it does.

But I promise,

但我保證，

I'm not a scary AI evil virtual human scientist.

我不是一個可怕的人工智慧 邪惡虛擬人類科學家。

I'm actually quite the opposite.

我實際上完全相反。

I'm a human lover.

我很愛人類。

And I truly believe that this virtual human technology

我真心相信這種虛擬人類技術

會讓我們的世界更好，

will better our world

and make the treasures that we have as humans --

並讓我們人類擁有的寶藏——

our love, our connection and our self-expressions -- way better.

我們的愛、我們的連結， 及我們的自我表達——

變得更好許多。

Before all of this, I used to be an artist.

在這一切之前，我曾是個藝術家。

I still am at heart.

我心中仍然是個藝術家， 但和大部分藝術家一樣，

But like most artists, all my life,

我一直在尋找美麗和意義。

I've been searching for something beautiful and meaningful.

I felt like I found it, the beautiful and meaningful,

而我覺得我找到了，

我初次看到伊瑪時， 我在她身上看到美麗與意義。

in imma when I first laid eyes on her.

Well, actually, not going to lie,

說實話，實際上，

我初次見到她的時候，心想，

when I first first saw her, I was like, what the heck is this?

這是什麼鬼東西？

But the more I thought about it

但我越去思考，

and thought about the real connections

思考靠著這項技術

that people were having with this piece of technology,

讓人可以擁有的連結，

I was amazed.

我反而感到驚訝。

I thought it was revolutionary because all my life,

我以為它是項大變革，

因為我一生中都認為 技術是有用的東西，

technology to me has been something useful,

我每天使用的東西，

something I use every day,

but it was never personal to me.

但對我來說從來不是私人的。

For example, I would ask Siri, what's the weather like?

比如，我會問 Siri：「天氣如何？」

And it would say, “It’s 11 Celsius today.”

它會說：「今天是攝氏十一度。」

And that was it.

就這樣。

I didn't really have a connection or relationship with it.

我和它沒有什麼連結或關係。

But humans are innately emotional creatures,

但人類天生就是情感的生物，

and our world moves with what moves our hearts.

什麼能打動我們的心， 我們的世界就會隨著它運轉。

So what if we can get that same feeling from technology?

如果我們能從技術中 獲得相同的感覺呢？

What if we can create relationships

如果我們能創造關係，

like we do with friends, family, coworkers

類似和朋友、家人、 同事創造的關係，

and even with our alternative selves through virtual humans?

甚至是和我們另一個自我的關係，

但是是透過虛擬人類來做到？

What if we can have a positive impact in different industries from medical,

如果我們能在不同的產業 產生正面的影響呢？

比如醫療、教育，和娛樂產業——

educational and entertainment --

這些產業都需要利用 人與技術之間的深刻連結。

all leveraging on the deep connection between humans and technology?

imma is the first example of so much more to come.

伊瑪只是第一個例子， 後續還會有很多很多。

If there was a book of virtual human history,

如果有《虛擬人類史》這本書存在，

we're barely on page one.

我們才剛進入第一頁而已。

And who's better to tell you all of that than Imma herself?

要跟各位談這些， 最適當的人選就是伊瑪本尊。

現在請她從東京直播連線加入我們。

We're going to be joining with her live from Tokyo.

Hi, imma.

嗨，伊瑪。

伊瑪：哈囉，嗨，莎拉。

imma: Hello, hi, Sara.

SG: Hi, imma.

講者：嗨，伊瑪。

imma: And hi, everyone.

伊瑪：嗨，大家好。

Wow, look at the audience.

哇，看看這些觀眾。

Being the TED stage,

登上 TED 舞台，

I can't believe it.

我無法置信。

I have to pinch myself.

我得捏自己一下確定不是夢。

Oh, wait, I can't, I am virtual.

哦，等等，我不能，我是虛擬的。

(Laughter)

（笑聲）

Well, sometimes we all forget, right?

嗯，有時候我們都會忘掉，對吧？

Anyways, my name is imma, and it’s a pleasure to meet you all.

總之，我是伊瑪。

很高興見到大家。

I'm joining you all the way from Japan.

我是從日本跟各位連線的。

Konnichiwa.

你好（日語）。

SG: Konnichiwa.

講者：你好（日語）。

How’s the weather like in Tokyo today?

今天東京的天氣如何？

imma: Well, I think it rained a little bit this morning, but it’s quite sunny,

伊瑪：嗯，我想 今天早上下了一點雨，

但天氣相當晴朗，

and you should get ready for the summer when you get there, Sara.

莎拉，你到那裡時 應該準備好迎接夏天。

SG: Nice.

講者：讚。

Vancouver is ...

溫哥華很……

It's beautiful here.

這裡很美。我可以看到海和山。

I can see the ocean, the mountains.

And I think it's around 11 Celsius right now.

我想現在氣溫大概是攝氏十一度。

imma: Wow, sounds freezing.

伊瑪：哇，聽起來超冷。

Well, anyways, even though I'm in Tokyo right now,

嗯，總之，

雖然我現在在東京，

I can technically go anywhere, so a special invite.

技術上，我可以去任何地方，

所以，特別邀請各位：

I love making friends.

我喜歡交朋友。

If you feel like connecting,

如果你想要聯繫我，

I’ll wait for your DMs, or whatever.

我等你私訊，或其他的，

Just don't send anything weird, OK?

不要寄奇怪的東西給我就好，行嗎？

Was that good, Sara?

那樣行嗎？莎拉？

SG: That was great, thanks for popping by.

講者：很棒，謝謝你抽空來， 幫我們跟觀眾說再見。

And say bye to the audience for us.

imma: Bye. Good luck, Sara.

伊瑪：拜拜。祝好運，莎拉。

SG: Thank you, imma.

講者：謝謝你，伊瑪。

So that was imma.

那就是伊瑪。

(Applause)

（掌聲）

How I want to conclude is,

讓我總結一下，

we shouldn't get caught up in the topic of what's real

我們不該執著在什麼是真實的 什麼不是這種話題上，因為，

and what's not real,

because, I mean, what's really real, anyways?

什麼才是真實的呢？

We should get away from the dystopian narrative

我們應該擺脫用反烏托邦的方式 來敘述我們擁有的虛擬世界，

of the virtual world that we have

and seize possibilities for human connection

抓住人類連結的機會，

and possibilities for human expression.

以及人類表達的機會。

Because human possibility is the same as technology:

因為人類的可能性和技術一樣，

it’s limitless.

都是無限的。

Thank you

謝謝。

(Applause)

(掌聲)