Why corporate diversity programs fail -- and how small tweaks can have big impact | Joan C. Williams

45,977 views

2021-05-12 ・ TED


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Why corporate diversity programs fail -- and how small tweaks can have big impact | Joan C. Williams

45,977 views ・ 2021-05-12

TED


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00:00
Transcriber:
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譯者: Lilian Chiu 審譯者: Helen Chang
00:13
In 2018, two Black men went to a Starbucks
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2018 年,
兩名黑人進入一家星巴克,
00:18
to wait for a business associate.
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在那裡等一位同事。
00:21
But when they asked to use the bathroom,
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但當他們想借廁所時,
00:23
the manager ordered them to leave.
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經理要求他們離開。
00:26
They refused.
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他們拒絕了。
00:27
He called the police,
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經理叫了警察,
00:29
and the video went viral.
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這件事的影片被瘋傳。
00:31
Amidst an avalanche of bad publicity,
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面對名聲大崩壞,
00:35
Starbucks closed all stores across the country
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星巴克關閉了全國的店面,
00:38
for four hours of diversity training.
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進行四小時的多樣性訓練。
00:42
And so, baristas were handed workbooks
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店員都拿到了工作手冊,
00:44
with prompts like, "What makes me me and you you?"
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裡面有像這樣的提醒:
「是什麼讓我是我,讓你是你?」
00:50
and, "Understanding our bias: from color-blind to color brave."
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以及「了解我們的偏見:
從色盲到色勇。」
00:56
This made newspapers across the country,
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這件事上了全國的報紙,
00:59
and arguably, that was the goal.
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而這可以說就是星巴克的目標。
01:02
"Look, everyone! We're solving our diversity problem!"
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「大家看過來!我們在解決 我們的多樣性問題!」
01:07
The assumption, though, was that you could address structural racism
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不過,這裡的假設是,
如果你想要處理好結構性種族主義,
01:12
with an earnest conversation about our feelings.
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只要開誠佈公來談我們的感受即可。
01:17
My take:
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我的想法:
01:18
give me a break.
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饒了我吧。
01:20
To address structural racism, you need to change structures.
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要處理好結構性種族主義,
就得要改變結構。
01:26
So in the aftermath of George Floyd's death,
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所以,在喬治佛洛伊德死後,
01:31
my sense is that many companies are feeling pressure
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我覺得,許多公司感受到壓力,
01:35
to actually deliver on their diversity goals,
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要實際去履行其多樣性目標的壓力,
01:39
but they haven't a clue what to do.
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但他們對於該怎麼做, 則完全沒有頭緒。
01:42
And that's because we spent probably close to a billion dollars on diversity.
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因為我們可能花了
近十億美金在多樣性上。
01:49
But the basic tools of the diversity industrial complex,
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但多樣性工業複合體的基本工具
01:53
they just don't work.
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就是沒有用。
01:56
A one-shot bias training --
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一次性的偏見教育訓練—— 行不通的理由很簡單:
01:58
it doesn't work for a really simple reason:
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02:00
doing anything once won't change a company's culture.
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不論什麼事,只做一次 都不可能改變公司的文化。
02:05
And the other basic tools --
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至於其他的基本工具——
02:08
things like an employee resource group or a women's initiative --
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比如員工資源團體
或者女性方案——,
02:13
they're fine,
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它們都很好,
如果問題是出在 女性及有色人種的話。
02:15
if the problem is with the women and the people of color.
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02:19
But it's not.
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但並不是。
02:21
If a company faces challenges surrounding diversity,
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如果公司面臨到多樣性相關的困難,
02:25
typically, it's because subtle and not-so-subtle forms of bias
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通常,是因
為隱約的及沒那麼隱約的偏見形式,
02:31
are constantly being transmitted through their basic business systems --
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經常會透過其基本的 企業制度在傳播——
02:36
through hiring, through performance evaluations,
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透過僱用,透過績效評估,
02:40
through access to opportunities.
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透過機會的可得性。
02:42
So we need to stop trying to fix the women and the people of color.
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所以,我們得要停止 嘗試修復女性和有色人種。
02:48
We need to fix the business systems.
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我們需要修復的是企業制度。
02:51
And if you think about it, this makes sense,
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仔細想想,這是合理的,
02:54
because if a company was facing challenges with sales,
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因為,如果公司面臨業績上的困難,
02:58
it wouldn't respond by holding a series of sincere conversations
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因應方式不會是進行
一連串誠摯的談話,
03:04
about how much we all value sales
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談我們有多重視業績,
03:07
and put on programming for "National Celebrate Sales Month"
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播放《全國業績慶祝月》的節目,
03:11
and expect sales to improve.
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然後就預期業績會改善。
03:15
But that's a lot of what we're doing in the diversity context.
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但換成是多樣性, 我們卻幾乎都是這麼做。
03:19
If we really want to tackle diversity effectively,
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如果我們真的想要 有效地處理好多樣性,
03:23
we need to use the same tools businesses use to tackle any business problem --
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我們需要用的是企業在處理
任何企業問題時所使用的工具——
03:30
evidence and metrics.
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證據以及衡量標準。
03:33
And, you know, I suspect this will come as a relief
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且,我猜,很多執行長 會覺得鬆了一口氣,
03:36
to a lot of CEOs who feel far more comfortable using those tools
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他們能舒服自在地運用這類工具,
03:41
than they do with trying to lead a deep conversation
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反而不那麼擅長 帶領大家進行深度對談,
03:46
about the inner workings of social inequality.
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談社會不平等的內部運作方式。
03:51
The first step
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第一步,
03:54
is for us to understand what bias looks like on the ground.
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我們得要了解
一般人的偏見會以什麼樣子呈現。
03:59
And I and my team at WorkLife Law,
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我和我在「工作生活法律」的團隊,
04:03
we have been studying how bias plays out in everyday workplace interactions
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我們一直在研究
在日常工作場所的互動中, 偏見會如何展現,
04:09
for well over a decade.
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至少研究了十年以上。
04:11
And what we find is that the same patterns of bias,
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我們的發現是,
有相同的偏見模式存在,
04:17
the same five patterns,
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有五種相同的模式,
04:19
they emerge over and over again.
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都會一而再再而三地出現。
04:21
So here's what the evidence looks like.
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以下是證據。
04:24
The first pattern we call "prove it again."
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我們把第一種模式稱為 「再次證明」。
04:28
Some groups have to prove themselves more than others.
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有些族群會比其他族群 更需要證明自己。
04:32
This is triggered by lots of different things.
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這個現象的觸發因子很多。
04:34
It's triggered by race and gender,
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會觸發它的原因包括種族、性別、
04:38
age, disability, LGBTQ status,
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年齡、身心障礙、
LGBTQ 的身分,
04:42
even social class.
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甚至社會階級。
04:45
So one study, for example,
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比如,有一項研究
04:48
looked at callbacks offered to white men with identical qualifications
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在探討白人男性投履歷後 得到回電的狀況,
他們的資格完全相同,
04:54
but different hobbies.
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但嗜好不同。
04:56
One résumé listed things like sailing and polo,
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一張履歷上的嗜好包括航海與馬球,
05:01
and the other résumé listed things like
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另一張履歷則有列出
05:04
counseling first-generation college students
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輔導第一代大學生
05:08
and country music.
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以及鄉村音樂。
05:09
And, if you can believe it, Mr. Polo --
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如果你能相信的話,馬球先生——
05:13
he got 12 times the number of callbacks as Mr. Country Music.
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他得到回電的數目, 是鄉村音樂先生的十二倍。
05:19
Too often when we talk about privilege, we forget about class.
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我們在談特權時,常常漏了階級。
05:25
The second pattern is called "the tightrope,"
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第二種模式叫做「走鋼絲」,
05:28
and it reflects the fact that a certain in-group of white men
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它所反映的事實是, 白種男人族群當中的人
05:32
just need to be authoritative and ambitious in order to succeed.
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只要有權威性、有野心
就可以成功。
05:38
But women walk a tightrope,
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但女性則是在走鋼絲,
05:41
where they may be seen as abrasive if they're authoritative
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她們若是有權威性, 可能會招人討厭,
05:46
but unqualified if they're not.
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若沒有權威性,又變得不夠格。
05:49
And people of color who behave assertively often are written off
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有色人種若表現得很果斷,
通常反而會被貶低,
05:55
as angry if they're Black,
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黑人會被當作是憤怒,
05:59
even hotheaded if they're Latinx
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拉丁裔甚至會被當作暴躁,
06:02
and sometimes as untrustworthy if they're Asian American.
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亞裔美國人有時則會 被當作是不值得信任。
06:07
The next pattern we call the "tug-of-war,"
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下一種模式叫做「拔河」,
06:11
and it reflects the fact that sometimes bias against a group
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它所反映出的事實是,
有時,針對某個族群的偏見,
06:16
fuels conflict within the group.
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會刺激該族群中的衝突。
06:20
So, for example, if there's room for only one woman or person of color,
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比如,
如果只有留給一位女性 或有色人種的空間,
06:25
it's entirely predictable:
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就完全可以預料:
06:27
women are going to be supercompetitive with other women,
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女性在面對其他女性時 會變得超級有競爭性,
06:30
and people of color, competitive with other people of color.
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有色人種則會與其他有色人種競爭。
06:35
The fourth pattern of bias is actually the strongest form of gender bias,
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第四種偏見模式 是性別偏見的最強形式,
06:39
called "the maternal wall."
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它叫做「母職牆」。
06:41
And it reflects assumptions that mothers aren't committed,
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它反應出的假設是, 母親無法全心投入工作,
06:45
probably shouldn't be
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可能也不應該全心投入工作,
06:48
and aren't competent --
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且沒有能力——
06:50
think "pregnancy brain."
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我們還會用「懷孕腦」來形容健忘。
06:52
So mothers often find they have to prove themselves yet again
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所以,母親產假結束返回工作之後,
06:55
when they return from maternity leave.
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通常都還得再次證明自己。
06:58
And if they do, they may be seen as bad mothers and so as bad people
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如果她們證明了自己, 可能反而會被視為壞母親,
因此被視為壞人,
07:03
and disliked.
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而被討厭。
07:06
The final pattern consists of racial stereotypes.
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最後一種模式是由 種族刻板印象所組成。
07:10
So, Asian Americans again and again report
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不時就會聽說有亞裔美國人
07:13
that they're seen as a great match for technical skills,
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被視為是在技術技能上的強力對手,
07:17
but lacking in leadership potential.
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卻缺乏領導潛力。
07:19
And our studies show that Black professionals, again and again,
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且,我們的研究指出,
不斷發生黑人專業人員
07:24
report really high levels of isolation
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受到嚴重的孤立,
07:28
and often startling forms of disrespect.
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通常還會受到各種 驚人形式的無禮對待。
07:32
And an Asian American professional may be seen as too emotional
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在討論當中,專業人員 若是亞裔美國人,
他們的言行舉止會被視為太情緒化,
07:38
in a discussion where, you know what,
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07:40
a white man behaving exactly the same way
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但若由白人男性做出 完全一樣的言行舉止,
07:43
would be seen as having a career-enhancing passion for the business.
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則會被視為對此事務具有熱情, 能提升他的職涯。
07:49
And so what we find is that white women report four patterns of bias.
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我們的發現是,
白人女性會遇到四種偏見模式。
07:55
Men of color also report four.
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有色人種男性也是四種。
07:58
Women of color report all five in very substantial proportions.
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有色人種女性則是 五種全部都會遇到,
且機率都不低。
08:05
And among women of color,
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且,在有色人種女性當中,
08:07
Black women report the most bias as a group.
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遇到最多偏見的族群是黑人女性。
08:12
But the bottom line, really, is that the experience of white men as a group
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但,結果就是,
白種男性族群的經歷
08:17
differs from that of every other group.
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和所有其他族群的經歷都不相同。
08:21
If a white man is a first-generation professional or LGBTQ,
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如果有一名白種男性是
第一代專業人員或 LGBTQ,
08:28
he may encounter bias.
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他可能會遇到偏見。
08:30
But but most aren't.
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但大部分並不會。
08:33
These biases can have really serious negative effects.
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這些偏見可能會造成 嚴重的負面影響。
08:37
There's a ton of research.
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有非常多相關研究。
08:39
But here's a story that really says it all.
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但,以下這個故事 真的是說明了一切。
08:42
We were working with one company, and we spoke to a woman engineer
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我們和一家公司合作時, 曾與一名女工程師談,
08:47
who had found a mistake in one of the calculations
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她發現了一個計算上的錯誤,
08:51
of a male colleague,
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犯錯的是一名男同事, 而她點出了錯誤。
08:52
and she pointed it out.
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08:55
When she pointed it out,
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當她點出錯誤時,
08:57
she was violating an unwritten rule.
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她就違反了潛規則。
09:00
The good woman is seen as modest, self-effacing and nice,
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好女性被認為是要 端莊、自我謙遜、體貼,
09:05
not a mission-driven expert.
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而不是任務導向的專家。
09:08
That's why male experts in meetings exert more influence.
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那就是為什麼在會議中, 男性專家的影響力會比較大。
09:13
But you know what?
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但,你知道嗎?其實,女性專家
09:14
Female experts, they actually exert less influence than female nonexperts do.
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產生的影響力比女性非專家還要低。
09:21
And so when this engineer pointed out the mistake in calculation, she told us,
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當這名工程師點出了計算錯誤之後,
她告訴我們,
09:28
the response of her department was so massively negative that, she said,
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她的部門做出極負面的反應,
她說:
09:33
"Now I'm just smiling a lot and bringing in cupcakes."
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「現在我做的就只是經常微笑,
帶杯子蛋糕給大家吃。」
09:38
This company, by allowing gender bias to go unchecked,
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這間公司允許放任性別偏見,
09:43
was literally jeopardizing their mission.
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結果真的危害到他們的任務。
09:49
So what's the solution?
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那麼,要怎麼解決?
解決方案就是使用阻斷偏見的工具,
09:51
The solution is to use bias interrupters,
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09:55
new tools my team has developed
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我的團隊開發出來的新工具,
09:58
that are evidence-based and metrics-driven.
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這些工具以證據為基礎, 且是衡量標準導向。
10:01
And I've just told you about a lot of the evidence.
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我剛才已經提到許多證據。
10:05
Metrics are also superimportant
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衡量標準也超級重要,
10:07
because they help you pinpoint where things are going wrong.
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因為它們能協助你精準找出 出錯的點在哪裡。
10:11
So if a company has challenges with hiring,
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所以,如果一間公司 遇到僱用方面的困難,
10:14
they should be keeping track of who is in the original pool of candidates
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他們應該要追蹤
最原始的候選人有誰,
10:20
and who survives résumé review
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誰通過履歷審核,
10:24
and who gets called to interview
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誰被通知前來面試,
10:26
and who survives the interview.
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以及誰通過面試。
10:28
And the reason that's important is because the fix,
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這麼做之所以很重要是因為
10:32
if you have a nondiverse original pool,
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如果原始的人選本來就缺乏多樣性,
10:35
is totally different than the fix if no woman ever survives the interview
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這樣的情況完全不同於
所有女性都沒有通過面試,
10:42
because every woman is either too witchy
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只因為她們若不是太妖
10:45
or too meek.
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就是太軟弱。
10:49
Metrics are also superimportant for another reason:
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衡量標準這麼重要,還有一個理由:
10:53
to establish baselines
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為了建立基線
10:56
and measure progress.
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和測量進步。
10:59
If you use evidence and metrics,
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如果你能使用證據和衡量標準,
11:01
what we have found is that small tweaks can have really big effects.
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我們發現,
小小的調整也能有大大的效應。
11:07
So we've worked with one company, for example,
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比如,我們曾經和一間公司合作過,
11:11
who asked us to look at their performance evaluations.
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該公司請我們去看他們的績效評估。
11:14
And when we did,
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看了之後,我們發現
11:16
we found that only 9.5 percent of the people of color
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只有 9.5% 的有色人種
11:22
had leadership mentioned in their performance evaluations.
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在他們的績效評估中 有提及領導能力。
11:26
That was 70 points lower than white women.
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比白種女性低了 70%。
11:31
And that was superimportant because, as you can imagine,
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這點非常重要,因為,不難想像,
11:34
mentions of leadership predicted advancement.
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提及領導能力就表示有晉升機會。
11:38
And so we worked with them to do two simple things.
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於是,我們和他們合作 進行兩件非常簡單的事。
11:42
First, we redesigned the performance evaluations form.
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第一,我們重新設計了 績效評估表格。
11:47
And second, we help them develop a simple one-hour workshop that,
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第二,
我們協助他們發展出 很簡單的一小時研討會,
其功能包括
11:53
among other things,
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11:54
projected actual comments from the prior year's performance evaluations,
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把前一年績效評估中的評註 投影出來給大家看,
11:59
and asked people a simple question:
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問大家一個很簡單的問題:
12:03
Which of the five patterns of bias does this represent,
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在這段評註中能看到 五種偏見模式的哪一種?
12:07
or is it no bias?
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或者沒有任何偏見?
12:09
Just doing that, we found in year two,
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光是這樣做,我們就發現在第二年時
12:12
100 percent of the people of color had leadership mentioned
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所有有色人種的績效評估都提及了
12:16
in their performance evaluations.
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領導能力。
12:19
At this company, white women, they had a different problem.
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在這間公司裡, 白種女性有不同的問題。
12:24
Almost 20 percent had comments in their performance evaluations
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在她們的績效評估中, 有近 20% 的評註
12:28
that they didn't really want to make partner --
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都說她們實際上並不想 成為合夥人——
12:31
this was a partnership.
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這是間合夥公司。
12:33
And we suspected the women hadn't actually said that.
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而我們懷疑女性其實並沒有這麼說。
12:37
It was just assumptions.
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那只是假設。
12:38
And so in that one-hour workshop, we told people,
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於是,在那一小時的研討會中, 我們告訴大家:「嘿,
12:41
"Hey, don't say this unless you've actually had a conversation,
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別這麼說,除非你真的 有跟對方談過這件事,
12:46
and someone has told you they don't want to make partner."
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且對方真的有告訴你 她們並不想要成為合夥人。」
12:51
In year two, only one woman got that comment --
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在第二年,只有一名女性 得到那樣的評註——
12:54
one woman in the entire company.
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全公司只有一名女性。
12:59
And so what we find is that we have helped over 100 companies
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我們的發現是,
我們已經協助了超過一百間公司
13:06
actually make progress towards their diversity goals.
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能夠真正有所進展, 朝其多樣性目標邁進。
13:10
And there's growing evidence that these bias interrupters work.
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有越來越多證據顯示
這些阻斷偏見的工具行得通。
13:16
And the best thing about them is that they help every single group.
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這些工具最棒的一點就在於 它們能協助每一個族群。
13:21
So in this company I've been talking about,
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所以,在我剛才談的這間公司裡,
13:24
in year two, people of color got wildly more constructive feedback --
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在第二年,有色人種得到更多更多
有建設性的回饋——跳升了約三成。
13:29
it was like a 30-percent jump.
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13:32
But white women, they got more constructive feedback, too,
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白人女性也得到了 比較有建設性的回饋,
13:36
and so did white men.
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白人男性也一樣。
13:38
If you design your systems based on evidence,
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如果你能根據證據來設計制度,
13:42
it's going to help every single group.
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就能協助每一個族群。
13:45
So the bottom line, if you think about it, your systems and your culture,
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結果就是,想想看,
你的制度和你的文化
13:51
they reflect the people you've already hired.
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反映出的是你已經僱用的人。
13:54
So if you want to replicate that workforce into the future,
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如果你未來也想要有 像目前這樣的全體員工,
13:59
definitely keep on doing exactly what you're doing.
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那就一定要持續你目前的做法。
14:03
But if you don't,
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如果你不想要這樣,
14:05
if you actually want to make progress
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如果你真的想要改善多樣性、
14:07
on diversity, equity and inclusion -- what we call DEI --
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平等、包容——
我們所謂的 DEI——
14:13
my message to CEOs is reassuring:
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那麼我要對執行長說的是, 我要再次向你保證:
14:17
you already know what to do.
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你已經知道該怎麼做了。
14:19
Use standard business tools,
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用標準的商業工具,
14:21
start from the evidence,
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從證據開始著手,
14:24
gather metrics to establish baselines and measure progress
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收集衡量標準,來建立基線 及測量進步程度,
14:29
and keep at it until you achieve your goals.
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持之以恆一直做下去, 直到達成你的目標。
14:33
That's the new DEI playbook.
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那是新的 DEI 劇本。
14:36
And it works.
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且它是有用的。
14:39
Thank you.
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謝謝。
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