The Eco-Creators Helping the Climate Through Social Media | Zahra Biabani | TED

55,153 views ・ 2022-07-25

TED


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翻译人员: Xinyun Zheng 校对人员: Violet Yu
00:04
I recently graduated college
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我最近刚从大学毕业。
00:06
where I studied environmental science and environmental sociology.
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我在大学主修环境科学和环境社会学。
00:11
Now during one of my many, many finals week study breaks,
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在我众多期末周中的学习假期,
00:14
I came across something that piqued my interest --
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我遇到了激起我兴趣的一件事,
00:16
and it wasn’t something I was supposed to be studying.
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而且我本不应该研究这件事。
00:19
It was a survey of 10,000 young people
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那是一份针对一万个 来自十个不同国家的年轻人的
00:22
across ten different countries
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00:23
on their feelings regarding the climate crisis.
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关于气候危机看法的调查。
00:27
A survey found that 56 percent of Gen-Zers,
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调查发现, 56% 的九七后,
00:30
the generation that I’m a part of
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也就是和我一代的人
00:31
and the largest age demographic in the world,
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同时也是世界上占比最大的年龄群体,
00:34
believe that because of the climate crisis,
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相信由于气候危机
00:37
humanity is doomed.
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人类前途灰暗。
00:40
This felt like a punch in the gut.
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这对我是个巨大的打击。
00:41
I had just spent four and a half years
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我花了四年半时间 和上万块钱读这门课,
00:43
and tens of thousands of dollars studying these things:
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00:46
countless time organizing on and off campus
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有数不尽的时间在校内校外组织活动,
00:49
and energy getting involved with both local and national groups,
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费精力加入地方、全国的组织,
00:53
yet most of my generation viewed it all as pointless.
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但大部分我这一代人觉得这毫无意义。
00:57
Now if we look at the way that younger generations talk about the climate crisis,
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现在让我们看年轻人 对气候危机的看法,
01:01
these feelings of doom and despair make sense.
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这些消极的悲观和绝望是合理的。
01:03
I mean, we’re drowning in bad climate news.
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我们被淹没在气候方面的坏消息中。
01:07
Headline after headline detail each week’s latest catastrophe.
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一个又一个头条讲述每周新的悲剧。
01:11
“Unprecedented” has taken on a new meaning as each day is unprecedented.
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“史无前例”有了新定义, 即每天都是史无前例的。
01:15
Just count how many times you’ll probably hear it today.
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只需数数你会一天听到它多少次。
01:18
I gave you two ones for free right there.
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我刚刚就提了两遍。
01:21
And everything is amplified on social media
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社交媒体放大了所有事情,
01:23
where there’s a remarkable lack of nuance
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急缺意义的辨别,
01:25
and an oversupply of attention-grabbing rhetoric.
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有充斥着引人注目的修辞。
01:29
Many of us, including myself,
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我们中的许多人,包括我,
01:30
seem to believe that if we just share these awareness posts enough times
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似乎相信如果分享这些帖子足够多次,
01:34
that someone somewhere will finally do something about it.
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就会有人来解决这些问题。
01:38
But unfortunately, Joe Biden probably doesn't follow you on Instagram,
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但不幸的是, 拜登大概率没有关注你的 Instagram ,
01:42
and he doesn’t follow me either -- yet.
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当然啦他也没关注我—— 目前还没关注。
01:45
I’m part of a diverse, 19-person-strong collective
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我是一个名为 EcoTalk , 由 19 人组成的多样化强大组织的一员,
01:48
called EcoTok,
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01:49
and we use social media to share nuanced climate education through infographics,
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我们用社交媒体分享 细致的气候教育,通过信息图片、
01:53
memes
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梗图,
01:54
and you guessed it, TikToks,
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还有你可能猜到了,抖音,
01:55
to our collective audience of over four million people,
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我们的消息分享给至少四百万人,
01:58
most of whom are Gen Z and millennials.
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他们中的大多数是 97 后或零零后。
02:01
And through our work,
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在工作中,
02:02
we’ve picked up on this pattern.
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我们发现了一个规律。
02:04
Our comments sections are filled with people who have given up hope.
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评论区里满是已经放弃希望的人。
02:09
People who say they have weekly anxiety attacks
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他们说他们因为气候问题 每周都有严重的焦虑,
02:11
about the climate crisis.
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02:13
Or that they don’t want to have kids anymore
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或者害怕受苦,而不想要孩子,
02:15
out of fear of adding to the suffering.
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02:18
Or that they see no point in taking action
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或者他们觉得任何行为都没有意义,
02:20
when the powers that stand against us are so strong.
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毕竟我们面对的权势是那么强大。
02:24
Our generation and younger generations
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我们这一代,和更年轻的一代,
02:26
need a new way of addressing the climate crisis
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需要从新角度看待气候危机,
02:28
that unshackles us from the cycles of doom and gloom
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来把我们从导致不作为的 悲观的循环中解脱出来,
02:30
that so often lead to inaction,
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02:32
because we cannot play a part in making change
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如果我们不相信改变是有可能的,
02:35
if we do not believe that change is possible.
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我们永远无法做出改变。
02:38
Climate denialism,
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气候变化否定说,
02:39
which for decades has been peddled by oil, gas and other big business interests,
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这个几十年来被汽油 或其他大公司兜售的假说
02:43
has met its rival:
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遇到了敌人:
02:45
climate doomism.
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气候末日论。
02:46
The belief that we cannot save our planet,
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气候末日论认为 既然我们无法拯救地球,
02:48
so why take action?
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那为什么要努力?
02:50
Though they differ in origin,
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虽然这两种说法起源不同,
02:51
both have the ability to paralyze action and prevent progress.
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但都可能阻滞行动、阻碍进程。
02:55
And though things are bad,
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虽然情况不乐观,
02:57
they’re far from over.
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但还远远没到世界毁灭的程度。
02:59
So how do we find hope when things feel hopeless,
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那么,我们要怎么样在事情看上去 绝望的情况下找到希望?
03:01
and how do we communicate
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我们要怎么样传递希望和 行动之间密不可分的联系?
03:02
the inextricable link between hope and action?
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03:06
To answer this,
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为了解答这个问题,
03:07
let me take you back to March of 2020 --
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让我带大家回到 2020 年的 3 月——
03:09
absolutely no one’s first choice of when to time travel to.
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不会有人把这个时间点当作 时空旅行的目的地的首选。
03:14
Many of us were quarantined in our homes,
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我们中的许多当时在家隔离。
03:16
people had stopped going out and socializing,
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人们不再出门,不再社交。
03:18
yet the stream and virality of bad news certainly had not stopped.
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但噩耗并没有停止迅速传播。
03:22
I was finishing up my semester at home,
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我在家中上完了一个学期,
03:25
as well as working to move my activism online
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也把活动工作转移到了线上。
03:28
when I was hit, not only with COVID
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我被击垮了,不但是新冠,
03:30
but also with burnout.
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还有劳累。
03:32
I began to question the efficacy of my work,
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我开始质疑我的工作的意义,
03:35
my passion for environmentalism
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我对环境主义的热爱,
03:37
and the purpose in studying what I was studying.
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以及我在这个专业学习的目的。
03:41
I knew I needed something to inspire me.
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我知道我需要什么来激励我。
03:44
I was scrolling on social media,
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我在刷社交媒体,
03:45
and I saw a friend who had been sharing positive news stories.
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然后我看到了一个朋友 在分享正面的消息故事。
03:49
I paired this with the rise of feel-good dance videos that had really emerged
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我把这些故事和抖音上新流行的 正能量跳舞视频结合在一起,
03:53
on TikTok
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03:54
and started a series called “Weekly Earth Wins.”
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创办了一个叫“每周地球胜利”的系列。
03:57
Here's a look at one of those videos.
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这是那些视频中的其中一个。
04:00
(Music)
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(音乐)
04:13
(Applause)
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(掌声)
04:17
So at first this felt really, really silly.
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刚开始这真的感觉很蠢。
04:19
I mean, what did dancing have to do with climate action?
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毕竟,跳舞和环境行动有什么关系?
04:22
And what good was sharing good news when everything felt so bad?
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而且世界一团糟的时候 分享好消息有什么好?
04:27
But then I began to receive people's feedback.
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但然后我开始收到人们的反馈。
04:30
People told me
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人们告诉我说,
04:31
that these videos really helped mitigate their climate anxiety,
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这些视频大大帮助了 他们减轻环境问题焦虑,
04:34
that they looked forward to these videos week after week
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他们每周都期待这些视频,
04:36
and that these videos helped turn their anger and anxiety into action.
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而且这些视频促进他们把 气愤和焦虑转化为行动。
04:41
So I continued making them.
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因此,我接着做这些视频。
04:43
And in the process of finding good news stories to share,
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在寻找好消息来分享的这个过程中,
04:46
I began to pick up on trends.
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我开始关注流行趋势。
04:48
Week after week,
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一周又一周,
04:49
institutions were divesting from fossil fuels.
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机构废除化石燃料。
04:52
Week after week,
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一周又一周,
04:53
land was given back to Indigenous communities.
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原著居民拿回了他们的土地。
04:55
And week after week,
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一周又一周,
04:57
states were implementing renewable energy standards.
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各个州实行了再生能源的标准。
05:01
I never overlooked the scientific projections or data,
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我从没忽略科学数据和预测,
05:05
but rather tuned in
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相反,我关注这些难找的好消息,
05:06
to the hard-to-find good news stories
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05:08
and examples of successful on-the-ground work.
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和成功的实地工作。
05:12
And in the process,
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在这个过程中,
05:13
I uncovered the framework that I had been yearning for:
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我发觉了我一直以来渴望的观点:
05:16
climate optimism.
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气候变化乐观主义
05:19
Climate optimism is a framework based on the idea
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气候变化乐观主义相信,
05:22
that despite the bleak projections and the high stakes,
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虽然前景严峻、风险高,
05:25
we can restore our planet back to health,
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我们仍然可以让 地球恢复到健康的状态。
05:27
and in doing so,
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与此同时,
05:28
protect all that inhabit it.
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我们也可以保护所有 栖息于地球上的生物。
05:31
Climate optimism is what gives us hope when things feel hopeless,
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气候变化乐观主义在事情看似不乐观的 情况下给我们希望,
05:34
is what sustains us in our pursuit of sustainability
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支持我们追求可持续性,
05:37
and is what fuels us in the uphill battle of transitioning away from fossil fuels.
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激励我们坚持 代替化石燃料的艰苦斗争。
05:42
It’s also what gives us the energy to continue fighting for our successes.
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这也给我们能量,继续为胜利而战,
05:47
Virtually, the zero-emissions energy source that nobody talks about.
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表面上, 没人在乎的零排放的能源资源。
05:52
So in this process,
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在这个过程中,
05:54
I realize also that climate optimism is not for everybody.
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我意识到气候乐观主义 并不适用与所有人。
05:58
Climate optimism is not for politicians who have stalled on action
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它不适用于停止行动的政客,
06:02
or corporations who have incessantly pursued profits over people.
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或是只追求利润而不在乎人类的企业。
06:07
To them, my message is clear:
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对他们,我要说的很清楚:
06:09
listen to science and act now.
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听听科学是怎么说的, 并从当下开始行动。
06:11
Stop failing the citizens and people that you have a duty to serve.
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不要再辜负你们 有责任服务的人民。
06:17
Rather, climate optimism is for those of us here today ...
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相对的, 气候乐观主义适用于现在我们中
06:21
that have dedicated our lives
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那些终其一生
06:22
to fighting the greatest battle of our time.
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为当下最重要的斗争而战的人。
06:24
But also to the part-time activists:
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还有那些兼职的活动家:
06:26
those who do what they can, when they can.
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那些做了他们力所能及的事的人。
06:29
And perhaps most significantly,
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可能最重要的是,
06:31
to the marginalized communities and people in the Global South,
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对那些只是没时间陷入悲观循环的 边缘化的群体和南半球的人民,
06:34
who frankly don’t have time to get stuck in the cycles of doom and gloom.
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06:39
The need for climate optimism has never been more urgent.
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气候乐观主义的需求从未如此迫切。
06:42
If we limit our vision of the future to one filled with oil rigs,
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如果我们把对未来的看法局限于 一个只有石油钻机的世界,
06:46
smokestacks
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只有烟囱的世界,
06:47
and suffering,
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只有苦难的世界,
06:48
we limit our capacity
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我们也在局限我们的能力
06:50
and shirk our duty to change the course of humanity for the better.
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和我们改变世界 让人类命运更好的责任。
06:54
By looking for good and working towards the good,
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通过专注于真善美并向其努力,
06:56
we empower ourselves to be agents of good
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在为我们值得的未来而战的过程中, 为自己赋予真善美的力量
06:59
in the fight for the future that we deserve.
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07:02
The alternative --
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另一条路——
07:03
giving up hope --
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放弃希望——
07:04
only relinquishes power
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只会让将我们处于此境的东西
07:06
into the very entities that have gotten us into this mess.
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夺走我们的力量。
07:10
Luckily, I’m not alone in championing this movement.
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幸运的是, 我并不是唯一支持这一运动的人。
07:13
My friends at EcoTok provide a great example
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我在 EcoTalk 的朋友们提供了 一个很好的有各种背景、
07:15
of a diverse set of backgrounds,
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07:17
experiences
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07:18
and voices coming together to encourage this generation and the next.
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声音汇聚在一起鼓舞 这一代和下一代人的例子。
07:22
Here's a look at some of our work.
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让我们来看看其中一些我们的作品。
07:25
(Video) Doria Brown: Canada is banning six types of plastics.
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(视频)Doria Brown: 加拿大将禁止六类塑料制品。
07:29
The plastics include grocery bags,
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这些塑料制品包括食品袋,
07:32
stir sticks,
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搅拌棒、
07:33
six-pack rings,
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塑料提扣、
07:34
reusable food containers,
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可重复利用食物容器,
07:36
straws and utensils.
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吸管和餐具。
07:38
Now hopefully they put some systems in place
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现在,他们有希望制定一些规定,
07:40
for some people who need those things for accessibility purposes,
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给那些出于无障碍目的 需要这些东西的人,
07:43
but this is a step in the right direction,
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但这总归是迈向正确方向的一步,
07:45
and I’m excited.
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所以我还是激动的。
07:48
Gabrielle Langhorn: From desertification to bountiful vegetation,
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Gabrielle Langborn:从荒漠化到茂盛的植被,
07:51
a community in Cearà, Brazil has been able to rehabilitate their landscape
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一巴西塞阿拉的社区,已通过出色的集体行动 和 FUNCEME 的资金恢复其地形。
07:55
using amazing collective action and funding from FUNCEME.
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07:59
Water is flowing,
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水在流动,
08:00
crops are growing
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农作物在生长,
08:01
and you can truly see a difference.
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你能真切看到改变。
08:05
(Music)
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(音乐)
08:06
Carissa Cabrera: [Good Blue News!!]
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Carissa Cabrera:[来自海洋的好消息!!]
08:08
[The endangered Hawaiian Monk seal population is up to ...
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[濒危的僧海豹数量已经达到……
08:12
over 1,500!]
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超过 1500 只!]
08:16
[This is the highest it’s been in decades!]
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[这是这几十年来最高的数量!]
08:22
Henry Ferland: Welcome back, it is me, Trash Boy.
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Henry Ferland: 欢迎回来,是我,垃圾男孩。
08:24
Every time I step outside I see trash and litter on the ground, and I hate it!
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每次我走出门我都能看到 地上有垃圾,我讨厌这样!
08:28
So let’s clean some up!
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那么,让我们来清理干净!
08:29
I got my trash bag and gloves, let’s go.
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我带上了我的垃圾袋和手套, 咱们走吧。
08:31
One, two, three, four, five.
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一,二,三,四,五。
08:33
And all this trash in this grate, too.
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和所有这个下水道上的垃圾。
08:36
Much better.
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好多了。
08:37
Storm grates like that is exactly how trash enters the ocean,
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这样的下水道是 垃圾进入海洋的罪魁祸首,
08:40
and we don’t want that.
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我们不想要这样。
08:42
There are already over 5.25 trillion pieces of trash in our oceans.
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我们的海洋里已经 有超过 5.25 兆的垃圾了。
08:46
Let’s not let in any more.
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我们不要再让垃圾进入海洋了。
08:50
(Applause and cheers)
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(掌声和欢呼声)
08:57
ZB: We’re not naive.
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我们不是天真。
08:58
We know the details and the data
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我们知道 支撑环境危机恶化的细节和数据,
09:00
that speak to the devastation of the climate crisis
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09:02
like the back of our hands
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完全知道,
09:03
because it's our future to inherit.
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因为这是我们会继承的未来。
09:06
But we also know that the future we deserve cannot be built
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但我们同时知道 我们应得的未来不该建立在
09:10
on the unstable foundations of fear and anxiety.
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恐惧和焦虑组成的摇摇欲坠的基础上。
09:14
It must be built
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必须由这个有限的世界 少数几个无限的资源建成:
09:15
with one of the few infinite resources that we have on this finite planet:
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09:19
hope.
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希望。
09:20
So we choose climate optimism.
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所以,我们选择气候乐观主义。
09:22
We choose to fight for the future that we deserve.
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我们选择去为了 我们应得的未来而奋斗。
09:25
And I hope you will, too.
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并且,我希望你也这么做。
09:26
Thank you.
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谢谢。
09:27
(Applause)
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(鼓掌)
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