Confessions of a recovering micromanager | Chieh Huang

187,511 views ใƒป 2018-12-21

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Hanwool Chung ๊ฒ€ํ† : Tae Young Choi
00:12
What I'm really here to do today is talk to you about micromanagement
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์ œ๊ฐ€ ์ด ์ž๋ฆฌ์— ์„  ์ด์œ ๋Š” ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ง•์ด ๋ฌด์—‡์ธ์ง€
00:15
and what I learned about micromanagement
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์ง€๋‚œ ๋ช‡ ๋…„ ๋™์•ˆ ๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ €๋กœ ํ–‰๋™ํ•˜๋ฉด์„œ
00:17
by being a micromanager over the last few years of my life.
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๋ฌด์—‡์„ ๋ฐฐ์› ๋Š”์ง€ ์ด์•ผ๊ธฐํ•˜๊ธฐ ์œ„ํ•ด์„œ ์ž…๋‹ˆ๋‹ค.
00:21
But first off, what is micromanagement?
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ํ•˜์ง€๋งŒ ๊ทธ์ „์—, ๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ง•์ด๋ž€ ๋ฌด์—‡์ผ๊นŒ์š”?
00:23
How do we really define it?
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์–ด๋–ป๊ฒŒ ์ •์˜๋ฅผ ๋‚ด๋ฆด ์ˆ˜ ์žˆ์„๊นŒ์š”?
00:25
Well, I posit that it's actually taking great, wonderful, imaginative people --
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์Œ, ์ €๋Š” ์ด๋ ‡๊ฒŒ ์–˜๊ธฐํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ๋ฉ‹์ง€๊ณ , ํ›Œ๋ฅญํ•˜๊ณ , ์ƒ์ƒ๋ ฅ์ด ๋„˜์น˜๋Š”
์—ฌ๋Ÿฌ๋ถ„๊ณผ ๊ฐ™์€ ์‚ฌ๋žŒ๋“ค์„
00:30
like all of you --
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00:31
bringing them in into an organization
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์กฐ์ง์œผ๋กœ ๋ฐ๋ ค์™€์„œ
00:33
and then crushing their souls --
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์˜ํ˜ผ์„ ๋ญ‰๊ฐœ๋ฒ„๋ฆฌ๋Š” ๊ฑฐ์ฃ .
00:34
(Laughter)
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(์›ƒ์Œ)
๋ฌธ์„œ์˜ ๊ธ€์ž ํฌ๊ธฐ๊นŒ์ง€ ์ •ํ•ด์ฃผ๋ฉด์„œ์š”.
00:36
by telling them what font size to use.
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00:37
In the history of mankind,
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์ธ๋ฅ˜ ์—ญ์‚ฌ์ƒ
00:39
has anyone ever said this?
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์ด๋Ÿฐ ๋ง์„ ํ•œ ์‚ฌ๋žŒ์ด ์žˆ์„๊นŒ์š”?
00:41
"John, we were never going to close that deal with Times New Roman,
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"์กด, ๋‹์›€์ฒด๋กœ๋Š” ์šฐ๋ฆฐ ์ ˆ๋Œ€ ๊ณ„์•ฝ์„ ์„ฑ์‚ฌ์‹œํ‚ค์ง€ ๋ชปํ–ˆ์„ ๊ฑฐ์˜ˆ์š”.
00:45
but because you insisted on Helvetica --
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ํ•˜์ง€๋งŒ ๋‹น์‹ ์ด ๋ง‘์€๊ณ ๋”•์ฒด๋ฅผ ๊ณ ์ง‘ํ•œ ๋•๋ถ„์—..
00:48
bam!
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ํŽ‘!
00:50
Dotted line --
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์  ์  ์ ...
00:51
millions of dollars started to flow.
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์ˆ˜ ๋ฐฑ๋งŒ ๋ถˆ์˜ ์ž๊ธˆ์ด ํ๋ฅด๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
๋งˆ์ง€๋ง‰ ์กฐ๊ฐ์ด ๋งž์ถฐ์กŒ์Šต๋‹ˆ๋‹ค!"
00:53
That was the missing piece!"
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์•„๋ฌด๋„ ์ด๋ ‡๊ฒŒ ๋งํ•œ์  ์—†์„ ๊ฑฐ์˜ˆ์š”.
00:54
No one's ever said that, right?
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๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ง•์„ ๊ฒช์„ ๋•Œ ์Šค์Šค๋กœ ๋Š๋‚„ ์ˆ˜ ์žˆ๋Š”
00:56
There's actually physical manifestations that we probably see in ourselves
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์‹ ์ฒด์  ์ง•ํ›„๋“ค์ด ์žˆ์„ ๊ฑฐ์˜ˆ์š”.
00:59
by being micromanaged.
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01:00
Think about the most tired you've ever been in your life, right?
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์ธ์ƒ์—์„œ ๊ฐ€์žฅ ํ”ผ๊ณคํ–ˆ๋˜ ์ˆœ๊ฐ„์„ ๋– ์˜ฌ๋ ค๋ณด์„ธ์š”.
01:03
It probably wasn't when you stayed the latest at work,
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์ง์žฅ์—์„œ ๊ฐ€์žฅ ๋Šฆ๊ฒŒ ํ‡ด๊ทผํ–ˆ์„ ๋•Œ๋Š” ์•„๋‹ ๊ฑฐ์˜ˆ์š”.
01:06
or it wasn't when you came home from a road trip,
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๋˜ ์žฅ๊ฑฐ๋ฆฌ์—ฌํ–‰์„ ๋งˆ์น˜๊ณ  ๋Œ์•„์™”์„ ๋•Œ๋„ ์•„๋‹ˆ์ฃ .
01:09
it was probably when you had someone looking over your shoulder,
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์•„๋งˆ ๊ทธ๊ฑด ์–ด๊นจ๋’ค๋กœ ์–ด๋–ค ์‹œ์„ ์ด ๋Š๊ปด์ง€๋Š” ์ˆœ๊ฐ„์ด์—ˆ์„ ๊ฒ๋‹ˆ๋‹ค.
01:12
watching your each and every move.
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์—ฌ๋Ÿฌ๋ถ„์˜ ์ผ๊ฑฐ์ˆ˜์ผํˆฌ์กฑ์„ ๊ด€์ฐฐํ•˜๋Š” ์‹œ์„ ์ด์š”.
01:16
Kind of like my mother-in-law when she's over right?
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์žฅ๋ชจ๋‹˜์ด ์ง‘์— ์˜ค์…จ์„ ๋•Œ์ฒ˜๋Ÿผ์š”?
01:18
(Laughter)
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(์›ƒ์Œ)
01:19
I'm like, "I got this," you know?
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"์ œ๊ฐ€ ํ• ๊ฒŒ์š”!"
01:21
And so there's actually data to support this.
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๊ทธ๋ฆฌ๊ณ  ์ด๋ฅผ ๋’ท๋ฐ›์นจํ•˜๋Š” ์ž๋ฃŒ๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
01:23
There was a recent study in the UK.
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์˜๊ตญ์—์„œ ์ตœ๊ทผ ํ•œ ์—ฐ๊ตฌ๋ฅผ ์ง„ํ–‰ํ–ˆ๋Š”๋ฐ
01:25
They took 100 hospital employees,
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๊ทธ๋“ค์€ ๋ณ‘์› ์ง์› 100๋ช…์—๊ฒŒ
01:27
put an activity tracker on them
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ํ–‰๋™์ถ”์ ๊ธฐ๋ฅผ ๋‹ฌ๊ฒŒํ•˜๊ณ 
01:29
and then let them go about their next 12-hour shift all alone,
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12์‹œ๊ฐ„์„ ๊ทผ๋ฌดํ•˜๊ฒŒ ํ•ด๋ดค์Šต๋‹ˆ๋‹ค. ํ˜ผ์ž์„œ์š”.
๊ทธ๋ƒฅ ํ‰๋ฒ”ํ•œ 12์‹œ๊ฐ„ ๊ทผ๋ฌด์ž…๋‹ˆ๋‹ค.
01:33
just a regular 12-hour shift.
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๊ทผ๋ฌด๊ฐ€ ๋๋‚œ ํ›„ ๋ฌผ์–ด๋ดค์ฃ . "ํ”ผ๊ณคํ•˜์‹ ๊ฐ€์š”?"
01:35
At the end of the shift, they asked them, "Do you feel fatigued?"
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01:38
And what they found was actually really interesting.
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์—ฌ๊ธฐ์„œ ์ •๋ง ํฅ๋ฏธ๋กœ์šด ๊ฒฐ๊ณผ๊ฐ€ ๋ฐœ๊ฒฌ๋˜๋Š”๋ฐ์š”.
๋ฌด์กฐ๊ฑด ๊ฐ€์žฅ ๋งŽ์ด ์›€์ง์ธ ์‚ฌ๋žŒ์ด
01:41
It wasn't necessarily the people who moved the most
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01:43
that felt the most fatigued,
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๊ฐ€์žฅ ํ”ผ๊ณคํ•ดํ•˜๋Š”๊ฒŒ ์•„๋‹ˆ์—ˆ์Šต๋‹ˆ๋‹ค.
01:44
but it was the folks that didn't have control over their jobs.
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๊ฐ€์žฅ ํ”ผ๊ณคํ•œ ์‚ฌ๋žŒ์€ ์ž๊ธฐ ์ผ์— ๋Œ€ํ•œ ํ†ต์ œ๋ฅผ ๊ฐ€์ง€์ง€ ๋ชปํ•œ ์‚ฌ๋žŒ์ด์—ˆ์ฃ .
01:49
So if we know that micromanagement isn't really effective,
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๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ง•์ด ๋ณ„๋กœ ํšจ๊ณผ์ ์ด์ง€ ์•Š๋‹ค๋Š” ๊ฑธ ์•Œ๊ณ ์žˆ๋‹ค๋ฉด
01:52
why do we do it?
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์šฐ๋ฆฌ๋Š” ์™œ ๊ทธ๋ ‡๊ฒŒ ํ•˜๊ณ  ์žˆ์„๊นŒ์š”?
01:54
Is it that the definition is wrong?
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๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ง•์˜ ์ •์˜๊ฐ€ ์ž˜๋ชป๋œ ๊ฑธ๊นŒ์š”?
์ €๋Š” ๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ง•์ด๋ผ๋Š” ๊ฒŒ
01:56
I posited that micromanagement
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01:58
is just bringing in great, wonderful, imaginative people
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๋ฉ‹์ง€๊ณ , ํ›Œ๋ฅญํ•˜๊ณ , ์ƒ์ƒ๋ ฅ์ด ๋›ฐ์–ด๋‚œ ์‚ฌ๋žŒ๋“ค์„ ๋ฐ๋ ค์™€์„œ
02:01
and then crushing their souls,
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์˜ํ˜ผ์„ ๋ญ‰๊ฐœ๋ฒ„๋ฆฌ๋Š” ๊ฑฐ๋ผ๊ณ  ์–˜๊ธฐํ–ˆ์Šต๋‹ˆ๋‹ค.
02:02
so is it that we actually want to hire --
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๊ทธ๋ ‡๋‹ค๋ฉด ์šฐ๋ฆฌ ๋งˆ์Œ ์† ๊นŠ์€ ๊ณณ์—๋Š”
02:04
deep down inside of us --
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์ด๋Ÿฐ ์ƒ๊ฐ์ด ์ž๋ฆฌ์žก๊ณ  ์žˆ์„๊นŒ์š”?
02:06
dull and unimaginative people?
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"๋‘”ํ•˜๊ณ  ์ƒ์ƒ๋ ฅ์ด ์—†๋Š” ์‚ฌ๋žŒ๋“ค์„ ๋ฝ‘๊ณ ์‹ถ๋‹ค."
๊ธ€์Ž„์š”, ๋ณ„๋กœ ๋ฌผ์–ด๋ณผ ๊ฐ€์น˜๊ฐ€ ์žˆ๋Š” ์งˆ๋ฌธ ๊ฐ™์ง€๋Š” ์•Š์•„๋ณด์ž…๋‹ˆ๋‹ค.
02:09
It's one of those questions you probably don't even need to ask.
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02:12
It's like, "Do you want to get your luggage stolen at the airport?"
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์ด๋Ÿฐ๊ฑฐ์ฃ , "๊ณตํ•ญ์—์„œ ์ง์„ ๋„๋‘‘๋งž์•˜์œผ๋ฉด ์ข‹๊ฒ ์Šต๋‹ˆ๊นŒ?"
์•„๋งˆ ์•„๋‹ˆ๊ฒ ์ฃ ? ํ•˜์ง€๋งŒ ์ฒ˜์Œ ๋“ฃ๋Š” ์งˆ๋ฌธ์ด๋„ค์š”. ๊ทธ๋ ‡์ฃ ?
02:15
Probably not, but I've never been asked, right?
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02:17
So has anyone asked you, as a manager,
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๊ทธ๋Ÿผ ๊ด€๋ฆฌ์ž์ธ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ์ด๋ ‡๊ฒŒ ๋ฌผ์–ด๋ณธ ์ ์ด ์žˆ์—ˆ๋‚˜์š”?
"๋‘”ํ•˜๊ณ  ์ƒ์ƒ๋ ฅ์ด ์—†๋Š” ์‚ฌ๋žŒ์„ ์ฑ„์šฉํ•˜๊ธฐ๋ฅผ ์›ํ•˜์‹ญ๋‹ˆ๊นŒ?"
02:20
"Do you want to hire dull and unimaginative people?"
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02:22
So, I don't know, this is TED, we better back it up with data.
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๊ธ€์Ž„, ์ž˜ ๋ชจ๋ฅด๊ฒ ๋„ค์š”. ์—ฌ๊ธด TED๋‹ˆ๊นŒ ๊ทผ๊ฑฐ ์ž๋ฃŒ๊ฐ€ ํ•„์š”ํ•  ๊ฑฐ์˜ˆ์š”.
02:25
We actually asked hundreds of people around the country --
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์‹ค์ œ๋กœ ์ €ํฌ๋Š” ์ˆ˜ ๋ฐฑ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๋ฌผ์–ด๋ดค์Šต๋‹ˆ๋‹ค.
02:28
hundreds of managers across the country --
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์ „๊ตญ์˜ ์ˆ˜ ๋ฐฑ๋ช…์˜ ๊ด€๋ฆฌ์ž์—๊ฒŒ์š”.
02:30
do you want to hire dull and unimaginative people?
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"๋‘”ํ•˜๊ณ  ์ƒ์ƒ๋ ฅ์ด ์—†๋Š” ์‚ฌ๋žŒ์„ ์ฑ„์šฉํ•˜๊ธฐ๋ฅผ ์›ํ•˜์‹ญ๋‹ˆ๊นŒ?"
๋„ค, ํฅ๋ฏธ๋กœ์šด ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค.
02:34
Alright, it's an interesting question.
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02:35
Well, interesting results as well.
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๋„ค, ๊ฒฐ๊ณผ ๋˜ํ•œ ํฅ๋ฏธ๋กœ์› ์Šต๋‹ˆ๋‹ค.
02:37
So, 94% said no --
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94%๊ฐ€ ์•„๋‹ˆ๋ผ๊ณ  ๋Œ€๋‹ตํ–ˆ์Šต๋‹ˆ๋‹ค.
02:38
(Laughter)
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(์›ƒ์Œ)
์šฐ๋ฆฌ๋Š” ๋‘”ํ•˜๊ณ  ์ƒ์ƒ๋ ฅ์ด ์—†๋Š” ์‚ฌ๋žŒ์„ ๊ณ ์šฉํ•˜๊ณ  ์‹ถ์ง€ ์•Š์•„ํ•ฉ๋‹ˆ๋‹ค.
02:40
we don't want to hire dull and unimaginative people.
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๋‚˜๋จธ์ง€ 6%๋Š” ์•„๋งˆ ์งˆ๋ฌธ์„ ์ž˜๋ชป ์ดํ•ดํ•œ๊ฑธ ๊ฑฐ์˜ˆ์š”.
02:43
Six percent probably didn't understand the question --
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02:45
(Laughter)
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(์›ƒ์Œ)
๋ญ, ๊ทธ๋“ค์—๊ฒ ์•ˆ๋์ง€๋งŒ
02:47
but, bless their hearts,
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02:48
maybe they do just want to hire dull and unimaginative people.
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๋‘”ํ•˜๊ณ  ์ƒ์ƒ๋ ฅ์ด ์—†๋Š” ์‚ฌ๋žŒ์„ ์ฑ„์šฉํ•˜๊ณ  ์‹ถ์–ดํ•  ์ˆ˜๋„ ์žˆ์ฃ .
ํ•˜์ง€๋งŒ 94%๋Š” ๊ทธ๋ ‡์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿผ ์™œ ๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ง•์„ ํ•˜๋Š” ๊ฑธ๊นŒ์š”?
02:51
But 94 percent said they did not, and so why do we do this still then?
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02:55
Well, I posit that it's something really, really simple
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์ €๋Š” ์•„์ฃผ ์•„์ฃผ ๊ฐ„๋‹จํ•œ ์ด์œ ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
02:57
that all of us deep down inside know and have actually felt.
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๋งˆ์Œ ์† ๊นŠ์ˆ™์ด ์šฐ๋ฆฌ ๋ชจ๋‘ ์ด๋ฏธ ์•Œ๊ณ  ์žˆ์„ ๊ฑฐ์˜ˆ์š”.
03:01
So when we get hired into an organization --
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์–ด๋Š ์กฐ์ง์— ๋“ค์–ด๊ฐ€๊ฒŒ ๋˜๋ฉด
03:03
it could be a club, it could be a law firm,
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ํด๋Ÿฝ์ผ ์ˆ˜๋„ ์žˆ๊ณ  ๋กœํŽŒ์ผ ์ˆ˜๋„ ์žˆ๊ณ 
03:05
it could be a school organization, it could be anything --
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ํ•™๊ต๊ธฐ๊ด€์ด๋“  ์–ด๋Š ๊ณณ์ด๋“ 
03:09
no one ever jumps to the top of the totem pole, right?
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๋ฐ”๋กœ ์กฐ์ง์˜ ๊ผญ๋Œ€๊ธฐ๋กœ ๋›ฐ์–ด์˜ค๋ฅด๋Š” ์‚ฌ๋žŒ์€ ์—†์„๊ฑฐ์˜ˆ์š”. ๊ทธ๋ ‡์ฃ ?
03:12
You start at the very bottom.
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์•„์ฃผ ๋‚ฎ์€ ๊ณณ์—์„œ๋ถ€ํ„ฐ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค.
03:13
Doing what?
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๋ฌด์–ผ ํ•˜์ฃ ?
03:15
Doing work.
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์ผ์„ ํ•ฉ๋‹ˆ๋‹ค.
03:16
You actually do the work, right?
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์‹ค์ œ๋กœ ์ผ์„ ํ•˜์ฃ . ๊ทธ๋ ‡์ฃ ?
03:18
And if you're really good at doing the work,
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๋งก์€ ์ผ์„ ์ •๋ง ์ž˜ ํ•ด๋‚ธ๋‹ค๋ฉด
03:20
what do you get rewarded with?
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์–ด๋–ค ๋ณด์ƒ์„ ๋ฐ›๊ฒŒ๋˜์ฃ ?
03:22
More work, right?
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๋” ๋งŽ์€ ์ผ์ž…๋‹ˆ๋‹ค. ๊ทธ์ตธ?
03:23
Yeah, that's right, you guys are all great micromanagers.
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๊ทธ๋ž˜์š”, ๋งž์Šต๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ๋ถ„๋“ค์€ ๋ชจ๋‘ ํ›Œ๋ฅญํ•œ ๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ €๋“ค์ด์˜ˆ์š”.
03:26
(Laughter)
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(์›ƒ์Œ)
03:27
You do more work,
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์ผ์„ ๋” ๋งŽ์ดํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
03:28
and then pretty soon, if you're really good at it,
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๊ทธ๋ฆฌ๊ณ  ๋จธ์ง€ ์•Š์•„์„œ ์ •๋ง ์ผ์„ ์ž˜ํ•˜๊ฒŒ ๋œ๋‹ค๋ฉด
์—ฌ์ „ํžˆ ์ผ์€ ํ•˜์ง€๋งŒ
03:31
you do a little bit of work still,
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์—ฌ๋Ÿฌ๋ถ„์€ ์ด์ œ ์‚ฌ๋žŒ๋“ค์„ ๊ด€๋ฆฌํ•˜๊ธฐ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค.
03:33
but actually, you start to manage people doing the work.
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03:35
And if you're really good at that, what happens after that?
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฑธ ์ •๋ง๋กœ ์ž˜ํ•ด๋‚ธ๋‹ค๋ฉด ์–ด๋–ค ์ผ์ด ์ผ์–ด๋‚˜๋‚˜์š”?
03:38
You start managing the people who manage the people doing the work,
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์‚ฌ๋žŒ๋“ค์„ ๊ด€๋ฆฌํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์„ ๊ด€๋ฆฌํ•˜๊ธฐ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค.
03:43
and it's at that point in time,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ์‹œ์ ์ด ๋ฐ”๋กœ
03:45
you start to lose control over the output of your job.
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์—ฌ๋Ÿฌ๋ถ„์ด ์ง์žฅ์—์„œ์˜ ์„ฑ๊ณผ๋ฅผ ํ†ต์ œํ•˜์ง€ ๋ชปํ•˜๊ฒŒ ๋˜๋Š” ์‹œ์ ์ž…๋‹ˆ๋‹ค.
03:49
I've actually witnessed this firsthand.
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์ €๋„ ์ง์ ‘ ๊ฒฝํ—˜ํ•ด๋ณด์•˜์Šต๋‹ˆ๋‹ค.
03:51
So, I started a company called Boxed in our garage,
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์ €๋Š” ์ฐจ๊ณ ์—์„œ ๋ฐ•์Šค๋“œ๋ผ๋Š” ํšŒ์‚ฌ๋ฅผ ์šด์˜ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:53
and this was it -- I know it doesn't seem like much --
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์ด๊ฒŒ ๊ทธ ์‚ฌ์ง„์ด๊ณ ์š”. ๋ณ„ ๊ฒƒ ์•„๋‹ˆ์–ด ๋ณด์ด์ฃ ?
03:56
you know, there's a pressure washer in the back --
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๋’ค์— ์••๋ ฅ ํ˜ธ์Šค๊ฐ€ ๋ณด์ด์ฃ ?
03:59
this is "living the dream."
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๋ง๊ทธ๋Œ€๋กœ "๊ฟˆ์„ ์‚ฌ๋Š” ๊ฒƒ"์ด์ฃ .
04:01
And my wife was really proud of me when we started this,
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์ œ๊ฐ€ ํšŒ์‚ฌ๋ฅผ ์ฐจ๋ฆด ๋•Œ ์•„๋‚ด๋Š” ๋งค์šฐ ์ž๋ž‘์Šค๋Ÿฌ์›Œํ–ˆ์Šต๋‹ˆ๋‹ค.
04:04
or that's what she said, she was really proud of me --
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์•„๋‹ˆ๋ฉด ๊ทธ๋ƒฅ ํ•ด๋ณธ ๋ง์ผ ์ˆ˜๋„ ์žˆ๊ฒ ๋„ค์š”. ์ œ๊ฐ€ ์ž๋ž‘์Šค๋Ÿฝ๋‹ค๊ณ .
04:06
and so she would give me a hug, and I'm pretty sure she had her phone up
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์•„๋‚ด๋Š” ์ €๋ฅผ ์•ˆ์•„์คฌ๊ณ , ํ•ธ๋“œํฐ์„ ๋ณด๊ณ  ์žˆ์—ˆ๋˜ ๊ฑฐ ๊ฐ™์•„์š”.
04:10
and she was thinking, "Oh, is John from Harvard still single?"
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๊ทธ๋ฆฌ๊ณค ๊ทธ๋…€๋Š” ์ด๋Ÿฐ ์ƒ๊ฐ์„ ํ–ˆ์ฃ . "ํ•˜๋ฒ„๋“œ ๋‚˜์˜จ ์กด์ด ์•„์ง ๊ฒฐํ˜ผ์„ ๋ชปํ–ˆ๋„ค."
04:13
It was kind of like a lemonade stand gone wrong in the beginning,
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์ฒ˜์Œ๋ถ€ํ„ฐ ๋ญ”๊ฐ€ ์ž˜๋ชป ๋œ ๋ ˆ๋ชจ๋„ค์ด๋“œ ๊ฐ€ํŒ๋Œ€ ๊ฐ™์•˜์–ด์š”.
ํ•˜์ง€๋งŒ ํšŒ์‚ฌ๋Š” ์‹ค์ œ๋กœ ์ž˜ ์šด์˜๋˜์—ˆ๊ณ  ์•ž์œผ๋กœ ๋ชจ๋ฐ”์ผ ์‹œ์žฅ์ด ์ปค์ง€๊ฒ ๋‹ค๊ณ  ํ–ˆ์ฃ .
04:16
but we actually went up and said mobile commerce is going to be big,
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04:19
and actually consumer packaged goods were going to change over time,
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๊ทธ๋ฆฌ๊ณ  ์ ์  ์‚ฌ๋žŒ๋“ค์ด ๊ตฌ๋งคํ•˜๋Š” ํฌ์žฅ์ƒํ’ˆ๋“ค๋„ ๋ณ€ํ™”ํ•˜๊ณ  ์žˆ์—ˆ์ฃ .
04:22
so let's take these big, bulky packs that you don't want to lug home --
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๊ทธ๋ž˜์„œ ์ง‘์œผ๋กœ ์˜ฎ๊ธฐ๊ธฐ ์–ด๋ ค์šด ํฐ, ๋Œ€๋Ÿ‰์˜ ์ƒํ’ˆ๋“ค์„ ๋‹ค๋ค„๋ณด์ž๊ณ  ํ–ˆ๊ณ 
์˜ค๋ ˆ์˜ค์ฟ ํ‚ค 2ํŒฉ์ด ์•„๋‹ˆ๋ผ 24ํŒฉ์„
04:26
so not the two-pack of Oreo cookies but the 24-pack
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04:28
and not the 24-pack of toilet paper but the 48-pack --
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๋‘๋ฃจ๋งˆ๋ฆฌ ํœด์ง€ 24ํŒฉ์ด ์•„๋‹ˆ๋ผ 48ํŒฉ์„
04:31
and let's ship it to you much like a warehouse club would do
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์ฐฝ๊ณ ํ˜• ๋งค์žฅ๋“ค์ด ๊ทธ๋Ÿฌ๋Š” ๊ฒƒ์ฒ˜๋Ÿผ ์†๋‹˜๋“ค์˜ ์ง‘์œผ๋กœ ๋ฐฐ๋‹ฌํ•ด๋ณด๊ธฐ๋กœ ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:34
except they wouldn't ship it to you.
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ํ•˜์ง€๋งŒ ๊ทธ๋“ค์ด ๋ฐฐ๋‹ฌํ•˜์ง€ ์•Š๋Š” ๊ฒƒ๋“ค์„์š”.
04:36
So that's what we basically did.
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๊ทธ๊ฒŒ ๊ธฐ๋ณธ์ ์œผ๋กœ ์ €ํฌ๊ฐ€ ํ•œ ์ผ์ด์—์š”.
04:37
We had a really slow printer
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์ €ํฐ ์•„์ฃผ ๋Š๋ฆฐ ํ”„๋ฆฐํ„ฐ๋ฅผ ๊ฐ€์ง€๊ณ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
04:39
and what we did was actually say, "OK, this printer is taking forever, man.
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์‹ค์ œ๋กœ ์ด๋ ‡๊ฒŒ ๋งํ–ˆ์—ˆ์Šต๋‹ˆ๋‹ค. "์ด ํ”„๋ฆฐํ„ฐ๋กœ๋Š” ํ•˜๋ฃจ์ข…์ผ ๊ฑธ๋ฆฌ๊ฒ ๋‹ค.
๊ทธ๋ƒฅ ์ฒญ๊ตฌ์„œ๋’ค์— ๊ณ ๊ฐ์ด ์ข‹์•„ํ• ๋งŒํ•œ ๋ฌธ๊ตฌ๋ฅผ
04:43
Let's scribble something that would delight the customer
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04:45
on the back of these invoices."
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๋Œ€์ถฉ ์†์œผ๋กœ ๋„์ ์—ฌ๋ณด์ž."
04:47
So we'd say, "Hey, keep smiling," you know?
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๊ทธ๋ž˜์„œ ์ด๋ ‡๊ฒŒ ์ ์—ˆ์–ด์š”. "๋ฏธ์†Œ๋ฅผ ์žƒ์ง€๋งˆ์„ธ์š”!" ์ด๋ ‡๊ฒŒ์š”.
04:49
"Hey, you're awesome,"
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"์—ฌ๋Ÿฌ๋ถ„์€ ๋ฉ‹์ €์š”."๋ผ๋“ ์ง€
04:50
or, "Hey, enjoy the Doritos,"
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"๋„๋ฆฌํ† ์Šค ๋ง›์žˆ๊ฒŒ ๋“œ์„ธ์š”."๋‚˜
04:52
or, "We love Gatorade, too."
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"์šฐ๋ฆฌ๋„ ๊ฒŒํ† ๋ ˆ์ด๋ฅผ ์ข‹์•„ํ•ด์š”."
04:54
Stuff like that.
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๋ญ ์ด๋Ÿฐ ์‹์œผ๋กœ์š”.
04:55
And so it started breaking up the monotony of the job as well
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์ด ์ž‘์—…์€ ์ผ์˜ ๋‹จ์กฐ๋กœ์›€๋„ ์—†์• ์ฃผ๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:00
because I was picking and packing all of the boxes,
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๊ทธ ์ „์—” ๋‹จ์ˆœํžˆ ๋ฐ•์Šค๋ฅผ ๋‚˜๋ฅด๊ณ  ํฌ์žฅํ•˜๋Š” ์ผ๋งŒ ํ–ˆ์—ˆ๊ฑฐ๋“ ์š”.
05:02
and that's all you basically do for eight, nine, 10, 12 hours a day
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ํ•˜๋ฃจ์— 8, 9, 10, 12์‹œ๊ฐ„์”ฉ ๊ทธ ์ž‘์—…๋งŒ ๋ฐ˜๋ณตํ•˜๊ณ  ์žˆ์—ˆ์–ด์š”.
05:05
when you're sitting in the garage.
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์ฐจ๊ณ ์•ˆ์— ์•‰์•„์„œ์š”.
05:07
And so an interesting thing happened.
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๊ทธ๋ฆฌ๊ณ  ํฅ๋ฏธ๋กœ์šด ์ผ์ด ์ƒ๊ฒผ์Šต๋‹ˆ๋‹ค.
05:09
So we actually started to grow.
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ํšŒ์‚ฌ๊ฐ€ ์„ฑ์žฅํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์–ด์š”.
๊ทธ๋ฆฌ๊ณ  ์žˆ์ž–์•„์š”. ๊ทธ ํ›„๋กœ..
05:12
And so, you know, over the last --
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05:14
actually just even 36 months after that,
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๋” ์ •ํ™•ํžˆ๋งํ•˜๋ฉด ๊ทธ๋กœ๋ถ€ํ„ฐ 36๊ฐœ์›” ๋’ค
05:16
we ended up selling hundreds of millions of dollars worth of stuff,
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์ €ํฌ๋Š” ์ˆ˜ ์–ต ๋‹ฌ๋Ÿฌ ์น˜์˜ ๋ฌผ๊ฑด๋“ค์„ ํŒ๋งคํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
์‹ค์ œ๋กœ ์•„์ฃผ ์•„์ฃผ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค.
05:20
and we actually grew really, really quickly.
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05:22
But during that time, my role started to change, too.
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ํ•˜์ง€๋งŒ ๊ทธ๋Ÿฌ๋Š” ๋™์•ˆ ์ œ ์—ญํ• ์—๋„ ๋ณ€ํ™”๊ฐ€ ์™”์Šต๋‹ˆ๋‹ค.
05:25
So, yes, I was the CEO in the garage;
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๋„ค. ์ €๋Š” ์ฐจ๊ณ ์˜ CEO์˜€์ฃ .
05:27
I was picking and packing, doing all the work,
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์ƒํ’ˆ์„ ๋‚˜๋ฅด๊ณ  ํฌ์žฅํ•˜๊ณ , ๋ชจ๋“  ์ผ์„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
๊ทธ๋Ÿฌ๋‹ค๊ฐ€ ๊ฐ‘์ž๊ธฐ ์ง์ฑ…์ด ๋ฐ”๋€Œ์—ˆ์Šต๋‹ˆ๋‹ค.
05:30
but then I graduated
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05:31
to actually managing the people who picked and packed,
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์ƒํ’ˆ์„ ๋‚˜๋ฅด๊ณ  ํฌ์žฅํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์„ ๊ด€๋ฆฌํ•˜๋Š” ์ž๋ฆฌ๋กœ์š”.
๊ทธ๋ฆฌ๊ณ  ๋จธ์ง€์•Š์•„์„œ ์ƒํ’ˆ์„ ๋‚˜๋ฅด๊ณ  ํฌ์žฅํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์„
05:34
and then pretty soon I managed the people
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05:36
who managed the people picking and packing.
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๊ด€๋ฆฌํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์„ ๊ด€๋ฆฌํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
05:38
And even now, I manage the C-staff who manage the departments
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๊ทธ๋ฆฌ๊ณ  ์ง€๊ธˆ๋„ ์ƒํ’ˆ์„ ๋‚˜๋ฅด๊ณ  ํฌ์žฅํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์„ ๊ด€๋ฆฌํ•˜๋Š”
05:41
who manage the people who manage the people picking and packing.
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๋ถ€์„œ๋ฅผ ๊ด€๋ฆฌํ•˜๋Š” ๋ถ€์„œ์žฅ๋“ค์„ ๊ด€๋ฆฌํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
05:44
And it is at that point in time, I lost control.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ์‹œ์ ์—์„œ ์ €๋Š” ํ†ต์ œ๋ฅผ ์žƒ์—ˆ์Šต๋‹ˆ๋‹ค.
05:47
So I thought, OK, we were delighting all of these customers with these notes.
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์ €๋Š” ์ƒ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค. "๊ณ ๊ฐ๋“ค์€ ์šฐ๋ฆฌ์˜ ๋ฉ”๋ชจ์—์„œ ๋งŒ์กฑ๊ฐ์„ ์–ป๊ณ ์žˆ์–ด.
05:51
They loved them, but I can't write these notes anymore,
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๋‹ค๋“ค ์ข‹์•„ํ•ด. ๊ทธ๋Ÿฐ๋ฐ ์ด์   ๋‚ด๊ฐ€ ์ง์ ‘ ์“ฐ์ง„ ๋ชปํ•˜๊ฒ ๋„ค.
05:54
so you know what I'm going to do?
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๊ทธ๋Ÿผ ๋‚ด๊ฐ€ ๋ญ˜ ํ•  ์ค„ ์•Œ์•„?
05:55
I'm going to tell these folks how to write these notes.
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์ด ์‚ฌ๋žŒ๋“คํ•œํ…Œ ์–ด๋–ป๊ฒŒ ๋ฉ”๋ชจ๋ฅผ ์จ์•ผ๋˜๋Š”์ง€ ์•Œ๋ ค์ค„๊ฑฐ์•ผ.
05:58
What pen to use, what color to use, what you should write,
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์–ด๋–ค ํŽœ, ์–ด๋–ค ์ƒ‰๊น”๋กœ ๋ฌด์Šจ ๋‚ด์šฉ์„ ์ ์–ด์•ผํ•˜๋Š” ์ง€
06:02
what font you should use,
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์–ด๋–ค ๊ธ€์”จ์ฒด๋ฅผ ์จ์•ผํ•˜๋Š”์ง€ ๋ง์ด์•ผ.
06:04
don't mess up the margins,
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๊ฐ€์žฅ์ž๋ฆฌ๋Š” ๋‚จ๊ฒจ๋‘๊ณ 
06:05
this has to be this big, this has to be that big.
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์ด๊ฑด ์ด๋งŒํผ ์ปค์•ผํ•˜๊ณ  ์ด๊ฑด ์ด๋งŒํผ ์ปค์•ผํ•ด."
๊ทธ๋ฆฌ๊ณ  ์–ผ๋งˆ ์ง€๋‚˜์ง€ ์•Š์•„์„œ ์ผ์˜ ๋‹จ์กฐ๋กœ์›€์„ ํƒ€ํŒŒํ•˜๋ฉด์„œ
06:08
And pretty soon this goal of raising morale
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06:10
by breaking up the monotony in the fulfillment center
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์ฃผ๋ฌธ์ฒ˜๋ฆฌ์„ผํ„ฐ์˜ ์‚ฌ๊ธฐ๋ฅผ๋„ ๋†’์ด๋˜ ํ–‰์œ„๋Š”
06:13
actually became micromanagement, and people started complaining to HR.
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๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ง•์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์‚ฌ๋žŒ๋“ค์€ ์ธ์‚ฌ๋ถ€์— ๋ถˆํ‰ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์–ด์š”.
06:16
It's like, "Dude, this CEO guy has got to get out of my hair, OK?
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์ด๋ ‡๊ฒŒ์š”. "์žˆ์ž–์•„์š”. ์ด ์‚ฌ์žฅ์ด๋ผ๋Š” ์‚ฌ๋žŒ๋•Œ๋ฌธ์— ๋จธ๋ฆฌ๊ฐ€ ๋‹ค ๋น ์งˆ๊ฑฐ๊ฐ™์•„์š”.
์ €๋„ ๋ฉ”๋ชจ ๋‚˜๋ถ€๋žญ์ด๋Š” ์“ธ ์ค„ ์•Œ๊ฑฐ๋“ ์š”."
06:19
I know how to write a damn note."
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06:21
(Laughter)
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(์›ƒ์Œ)
06:22
So it was at that point in time, we said, "OK, you know?
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๊ทธ ๋•Œ ์šฐ๋ฆฐ ์ด๋ ‡๊ฒŒ ๋ฐ˜์‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
"์ข‹์•„์š”."
06:25
We hired these great, wonderful people,
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"์šฐ๋ฆฌ๋Š” ๋ฉ‹์ง€๊ณ  ํ›Œ๋ฅญํ•œ ์‚ฌ๋žŒ๋“ค์„ ์ฑ„์šฉํ–ˆ์Šต๋‹ˆ๋‹ค.
06:28
let's give them the mission that's 'delight the customer,'
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๊ทธ๋“ค์—๊ฒŒ ํ•œ ๋ฒˆ ๋งก๊ฒจ๋ณด์ฃ . ๊ณ ๊ฐ์„ ์ฆ๊ฒ๊ฒŒ ํ•˜๋„๋ก์š”.
06:31
let's give them the tool to do so, and that's these notes -- have at it."
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๊ทธ๋Ÿด ์ˆ˜ ์žˆ๋Š” ๋„๊ตฌ๋ฅผ ์ฅ์–ด์ฃผ๊ณ ์š”. ์—ฌ๊ธฐ ๋ฉ”๋ชจ์ง€๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•ด๋ณด์„ธ์š”."
06:35
And so what we found was actually pretty startling.
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์šฐ๋ฆฌ๋Š” ๋†€๋ž์Šต๋‹ˆ๋‹ค.
06:37
Some folks actually took the notes
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์‚ฌ๋žŒ๋“ค์ด ๋ฌธ๊ตฌ๋ฅผ ์ ์—ˆ๊ณ 
06:39
and actually started drawing these really ornate minimurals on them.
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์•„์ฃผ ํ™”๋ คํ•œ ๊ทธ๋ฆผ์„ ๊ทธ๋ฆฌ๊ธฐ ์‹œ์ž‘ํ–ˆ์–ด์š”. ์ž‘์€ ๋ฒฝํ™”์ฒ˜๋Ÿผ์š”.
06:43
When folks ordered diapers, you'd get really fun notes like this:
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์‚ฌ๋žŒ๋“ค์ด ๊ธฐ์ €๊ท€๋ฅผ ์ฃผ๋ฌธํ•˜๋ฉด ์ด๋Ÿฐ ์žฌ๋ฏธ์žˆ๋Š” ๋ฉ”๋ชจ๊ฐ€ ํ•จ๊ป˜ ๊ฐ‘๋‹ˆ๋‹ค.
06:46
"Say 'hi' to the baby for us!"
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"์•„๊ธฐ์—๊ฒŒ ์•ˆ๋ถ€ ์ข€ ์ „ํ•ด์ฃผ์„ธ์š”!"
06:48
And you know, the next size up, if they bought a bigger size,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ์ดํ›„์— ๋” ํฐ ์‚ฌ์ด์ฆˆ๋ฅผ ์ฃผ๋ฌธํ•˜๋ฉด
06:51
they'd write, "Growing up so fast."
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์ด๋ ‡๊ฒŒ ์ ์Šต๋‹ˆ๋‹ค. "์—„์ฒญ ๋นจ๋ฆฌ ํฌ๋„ค์š”!"
06:53
And so people really, really took to it.
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๊ณ ๊ฐ๋“ค์€ ์•„์ฃผ ์ข‹์•„ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:57
But it was at that time that it also went off the rails a few times.
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ํ•˜์ง€๋งŒ ๋™์‹œ์— ์—‡๋‚˜๊ฐ€๋Š” ๊ฒฝ์šฐ๋„ ์ข…์ข… ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
07:00
And so we had someone just writing, "Thx, thx," all the time,
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๋งค๋ฒˆ "๊ฐ์‚ฌ. ๊ฐ์‚ฌ."๋ผ๊ณ ๋งŒ ์“ฐ๋Š” ์‚ฌ๋žŒ๋“ค๋„ ์žˆ์—ˆ์ฃ .
07:03
and it's like, "Alright, dude, my boss used to write that to me,"
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"์žˆ์ž–์•„์š”, ์‚ฌ์žฅ๋‹˜์ด ์ œ๊ฒŒ ๊ทธ๋ ‡๊ฒŒ ์“ฐ๊ณค ํ•˜์…จ์–ด์š”."๋ผ๋ฉด์„œ์š”.
07:06
so, let's not write "Thx" anymore.
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๋” ์ด์ƒ "๊ฐ์‚ฌ"๋ผ๊ณ ๋Š” ์“ฐ์ง€ ๋ง์ž๊ณ  ํ–ˆ์ฃ .
๋ฐ˜๋ฉด์— ํฅ๋ฏธ๋กœ์šด ์‚ฌ๊ฑด๋“ค๋„ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
07:09
But you also had interesting things on the other side.
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07:11
People got a little too creative.
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์–ด๋–ค ์ด๋“ค์€ ์กฐ๊ธˆ ๊ณผํ•˜๊ฒŒ ์ฐฝ์˜์ ์ด์—ˆ์ฃ .
07:13
And so, like I said before, we sell everything in bulk:
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์ œ๊ฐ€ ์•ž์„œ ๋งํ–ˆ๋“ฏ์ด ์ €ํฌ๋Š” ๋Œ€๋Ÿ‰ํŒ๋งค๋ฅผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:17
the big packs of diapers, big packs of toilet paper,
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๋Œ€๋Ÿ‰์˜ ๊ธฐ์ €๊ท€, ๋Œ€๋Ÿ‰์˜ ๋‘๋ฃจ๋งˆ๋ฆฌ ํœด์ง€,
07:19
the big packs of Doritos and Oreo cookies.
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๋Œ€๋Ÿ‰์˜ ๋„๋ฆฌํ† ์Šค์™€ ์˜ค๋ ˆ์˜ค์ฟ ํ‚ค ๊ฐ™์€ ๊ฒƒ๋“ค์ด์š”.
์ €ํฌ๋Š” ๋˜ํ•œ ๋Œ€๋Ÿ‰์˜ ํ”ผ์ž„๊ธฐ๊ตฌ๋„ ํŒ๋งคํ–ˆ์Šต๋‹ˆ๋‹ค.
07:23
We also sell the big packs of contraception,
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07:26
and so --
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ..
07:27
this is getting a little hairy.
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์กฐ๊ธˆ ์• ๋งคํ•˜๋„ค์š”.
07:29
(Laughter)
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(์›ƒ์Œ)
07:30
So we sell the 40-pack of condoms, right?
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์ €ํฌ๋Š” 40ํŒฉ ๋“ค์ด ์ฝ˜๋”์„ ํŒ๋งคํ–ˆ์Šต๋‹ˆ๋‹ค.
07:34
We're all adults in this room -- 40-pack of condoms.
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์—ฌ๊ธฐ ๊ณ„์‹ ๋ถ„๋“ค ์ „๋ถ€ ์–ด๋ฅธ์ด์ž–์•„์š”? 40ํŒฉ์˜ ์ฝ˜๋”์„ ํŒ”์•˜์–ด์š”.
07:37
So, someone ordered four 40-packs of condoms --
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๊ทธ๋Ÿฐ๋ฐ ์–ด๋–ค ์‚ฌ๋žŒ์ด 4๋ฌถ์Œ์˜ 40ํŒฉ๋“ค์ด ์ฝ˜๋”์„ ์ฃผ๋ฌธํ–ˆ์Šต๋‹ˆ๋‹ค.
07:41
(Laughter)
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(์›ƒ์Œ)
07:42
And that's all they ordered,
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๊ทธ๊ฒŒ ์ฃผ๋ฌธ์˜ ์ „๋ถ€์˜€์ฃ .
07:44
so, 160 condoms,
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ 160ํŒฉ์˜ ์ฝ˜๋”์ด์ฃ .
07:46
the packer was like, "I know how to delight the customer."
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ํฌ์žฅ ์ง์›์€ ์ƒ๊ฐํ–ˆ์ฃ . "๋‚˜๋Š” ์ด ์†๋‹˜์„ ์ฆ๊ฒ๊ฒŒ ํ•ด์ค„ ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์„ ์•Œ๊ณ  ์žˆ์–ด."
07:49
(Laughter)
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(์›ƒ์Œ)
์ด ์ง์›์€
07:51
"This guy ..."
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07:52
This is what they wrote:
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์ด๊ฒŒ ๊ทธ ์ง์›์ด ์ ์€ ๋ฌธ๊ตฌ์ž…๋‹ˆ๋‹ค.
07:54
[Everyone loves an optimist]
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[๋ˆ„๊ตฌ๋‚˜ ๋‚™์ฒœ์ฃผ์˜์ž๋ฅผ ์ข‹์•„ํ•˜์ฃ .]
07:56
(Laughter)
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(์›ƒ์Œ)
07:57
(Applause)
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(๋ฐ•์ˆ˜)
08:01
We didn't know whether to fire him or to promote him, but he's still there.
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๊ทธ๋ฅผ ํ•ด๊ณ ํ•ด์•ผํ•  ์ง€ ์Šน์ง„์‹œ์ผœ์•ผํ•  ์ง€ ๊ณ ๋ฏผํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹คํ–‰ํžˆ ์•„์ง ์ผํ•˜๊ณ  ์žˆ์–ด์š”.
08:04
So, "Everyone loves an optimist."
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๋„ค, ๋ˆ„๊ตฌ๋‚˜ ๋‚™์ฒœ์ฃผ์˜์ž๋ฅผ ์ข‹์•„ํ•˜์ฃ .
08:06
But here is where it went a little bit off the rails
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ํ•˜์ง€๋งŒ ์ด ๊ฒฝ์šฐ๋„ ์‚ด์ง ์—‡๋‚˜๊ฐ„ ๊ฒƒ ๊ฐ™๋„ค์š”.
08:11
and I felt a little bit conflicted in all of this.
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๊ทธ๋ฆฌ๊ณ  ์ด ๊ณผ์ •์—์„œ ์ €๋Š” ์•ฝ๊ฐ„์˜ ๊ฐˆ๋“ฑ์„ ๋Š๊ผˆ์Šต๋‹ˆ๋‹ค.
08:14
And --
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๊ทธ๋ฆฌ๊ณ 
08:16
oh, there's a really bad typo --
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์•„, ์Šคํฌ๋ฆฐ์— ์˜คํƒ€๊ฐ€ ์žˆ๋„ค์š”.
08:17
so if there was only a red T-E-D on stage that I counted on being here,
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ํ•˜์ง€๋งŒ ๋งŒ์•ฝ ์—ฌ๊ธฐ์— ์ œ ์˜ˆ์ƒ๋Œ€๋กœ ๋นจ๊ฐ„ TED๋ผ๋Š” ๊ธ€์ž๊ฐ€ ์žˆ๋‹ค๋ฉด
08:22
it wouldn't be a typo, right?
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์˜คํƒ€๊ฐ€ ์•„๋‹ˆ๊ฒ ์ฃ ?
08:24
(Laughter)
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(์›ƒ์Œ)
08:25
(Applause)
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(๋ฐ•์ˆ˜)
08:26
I promised you I had a really bad sense of humor,
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์ œ ์œ ๋จธ๊ฐ๊ฐ์ด ์•„์ฃผ ํ˜•ํŽธ์—†๋‹ค๊ณ  ํ–ˆ๋Š”๋ฐ
08:29
and now I'm gratifying that.
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์ด์ œ ์ฆ๋ช…ํ•˜๊ฒŒ ๋˜์—ˆ๋„ค์š”.
08:30
So I told you. But I really was conflicted, right?
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๋„ค ํ•˜์ง€๋งŒ ์ €๋Š” ๋ง์”€๋“œ๋ฆฐ ๊ฒƒ์ฒ˜๋Ÿผ ์ •๋ง์ด์ง€ ๊ฐˆ๋“ฑ์„ ๊ฒช์—ˆ์Šต๋‹ˆ๋‹ค.
08:33
At this point in time, we started doing things
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์ด ์‹œ์ ์— ์šฐ๋ฆฌ๋Š” ํ•ต์‹ฌ ๋ชฉํ‘œ๊ฐ€ ์•„๋‹Œ
08:35
that actually weren't part of our core mission
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๋ฌด์–ธ๊ฐ€๋ฅผ ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ๊ณ 
08:37
and people started failing at it.
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์‚ฌ๋žŒ๋“ค์€ ์‹คํŒจ๋ฅผ ๊ฒฝํ—˜ํ•˜๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
08:39
And so, I thought, should we let them fail?
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์ €ํฌ๋Š” ์ƒ๊ฐํ–ˆ์ฃ . "๊ทธ๋ƒฅ ์ด๋Œ€๋กœ ๋†”๋‘์–ด๋„ ๋ ๊นŒ?"
"๊ณ„์† ์ด๋Œ€๋กœ ๋ฐฉ์น˜ํ•ด๋„ ๋ ๊นŒ?"
08:43
Should we continue to let them do this?
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08:45
I don't know --
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๊ธ€์Ž„์š”.
08:46
I didn't know at that moment,
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๊ทธ๋•Œ๋Š” ๋ชฐ๋ž์–ด์š”.
08:48
but I thought this:
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ํ•˜์ง€๋งŒ ์ด๋Ÿฐ ์ƒ๊ฐ์„ ํ–ˆ์ฃ .
08:50
Is failure really that bad?
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์‹คํŒจ๊ฐ€ ๊ทธ๋ ‡๊ฒŒ ๋‚˜์œ ๊ฒƒ์ธ๊ฐ€?
08:53
I'm not saying we should celebrate failure.
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์‹คํŒจ๋ฅผ ์ถ•ํ•˜ํ•ด์•ผ ํ•œ๋‹ค๋Š” ๋ง์ด ์•„๋‹™๋‹ˆ๋‹ค.
08:55
There's a lot of talk in Silicon Valley that says, "Let's celebrate failure."
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์‹ค๋ฆฌ์ฝ˜๋ฐธ๋ฆฌ์—์„  ๋งŽ์ด๋“ค ์–˜๊ธฐํ•˜์ฃ . "์‹คํŒจ๋ฅผ ์ถ•ํ•˜ํ•ฉ์‹œ๋‹ค."
08:59
No, I don't know if we would go all the way there,
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๋ญ, ๊ทธ๋ ‡๊ฒŒ๊นŒ์ง€ ํ•  ์ผ์ธ์ง€๋Š” ๋ชจ๋ฅด๊ฒ ์–ด์š”.
09:01
because like, in our board meetings,
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์™œ๋ƒํ•˜๋ฉด ์ €ํฌ ์ด์‚ฌํšŒ๋Š”, ์šฐ๋ฆฌ ์ด์‚ฌํšŒ ๋ฉค๋ฒ„๋“ค์€ ์ ˆ๋Œ€
09:03
our board members are never like, "Hey, Chieh, you failed last quarter,
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"์ €๊ธฐ ์ฒด ์‚ฌ์žฅ๋‹˜ ์ž‘๋…„ ๋งˆ์ง€๋ง‰ ๋ถ„๊ธฐ์— ์‹คํŒจํ–ˆ๋„ค์š”.
09:06
keep doing that, buddy, OK?"
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์•ž์œผ๋กœ๋„ ๊ณ„์† ๊ทธ๋ ‡๊ฒŒ ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์•Œ๊ฒ ์ฃ ?"
09:08
No one's ever said that.
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์ ˆ๋Œ€๋กœ ์ด๋ ‡๊ฒŒ ๋งํ•˜์ง€ ์•Š์„ ๊ฑฐ์˜ˆ์š”.
09:09
If you're part of an organization like that,
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๋งŒ์•ฝ ๊ทธ๋Ÿฐ ์กฐ์ง์— ๋ชธ๋‹ด๊ณ  ๊ณ„์‹œ๋‹ค๋ฉด
09:11
give me a call, I want to sit in on that meeting.
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์ „ํ™”์ฃผ์„ธ์š”. ๊ทธ ํšŒ์‚ฌ๋กœ ์ด์งํ•˜๊ฒŒ์š”.
09:13
In private, I don't think many people celebrate failure,
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๊ฐœ์ธ์ ์œผ๋ก  ๋ณ„๋กœ ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ์‹คํŒจ๋ฅผ ์ž์ถ•ํ• ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
09:16
but failure, I posit, is actually pretty necessary
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ํ•˜์ง€๋งŒ ์ œ ์ƒ๊ฐ์— ์‹คํŒจ๋Š” ํ™•์‹คํžˆ ํ•„์š”ํ•˜๊ธด ํ•ฉ๋‹ˆ๋‹ค.
09:19
for the folks truly in the long-term,
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์žฅ๊ธฐ์ ์œผ๋กœ ๋ณด๊ณ  ๋‚˜์•„๊ฐ€๋Š” ์‚ฌ๋žŒ๋“ค์—๊ฒŒ๋Š”์š”.
09:21
for the smart and imaginative people
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๋˜‘๋˜‘ํ•˜๊ณ  ์ฐฝ์˜๋ ฅ ๋„˜์น˜๋Š” ์‚ฌ๋žŒ๋“ค์—๊ฒŒ๋Š”,
09:23
truly trying to fulfill the mission that you give them at hand.
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์ฃผ์–ด์ง„ ์‚ฌ๋ช…์„ ์ตœ๋Œ€ํ•œ ์ดํ–‰ํ•˜๋ ค๊ณ  ์ง„์‹ค๋กœ ๋…ธ๋ ฅํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์—๊ฒŒ๋Š”์š”.
09:27
And so failure can actually be seen as a milestone
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์‹คํŒจ๋Š” ์ด์ •ํ‘œ๋กœ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ์„ ๊ฑฐ์˜ˆ์š”.
09:30
along that mission towards success.
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์„ฑ๊ณต์„ ํ–ฅํ•ด ๋‚˜์•„๊ฐ€๋Š” ๊ธธ์œ„์—์„œ์š”.
09:33
And if the downside of not micromanaging
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๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ง•ํ•˜์ง€ ์•Š๋Š” ๊ฒƒ์˜ ๋‚˜์œ ์ ์ด
09:35
is potentially this perceived notion that you might fail more often,
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์ž ์žฌ์ ์œผ๋กœ ๋” ๋งŽ์€ ์‹คํŒจ๊ฐ€ ๋ฐœ์ƒํ•  ๊ฑฐ๋ผ๋Š” ์ƒ๊ฐ ๋ฟ์ด๋ผ๋ฉด
09:38
and if it's really not that bad,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์ด ์ƒ๊ฐ๋งŒํผ ๋‚˜์˜์ง€ ์•Š๋‹ค๋ฉด
09:41
what is the upside?
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๋ฐ˜๋Œ€๋กœ ์ข‹์€์ ์—” ๋ฌด์—‡์ด ์žˆ์„๊นŒ์š”?
09:42
Well, we saw the upside and it's pretty great.
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์—ฌ๋Ÿฌ๋ถ„์€ ์ด๋ฏธ ๋ณด์…จ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ฝค ๊ต‰์žฅํ–ˆ์ฃ ?
09:44
We tasked our engineers and said,
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์ €ํฌ ๊ธฐ์ˆ ์ž๋“ค์—๊ฒŒ ์ผ์„ ๋˜์ ธ์ฃผ๊ณ  ์ด์•ผ๊ธฐํ–ˆ์Šต๋‹ˆ๋‹ค.
09:46
"Hey, some of our fulfillment centers cost millions of dollars to build,
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"์—ฌ๋Ÿฌ๋ถ„, ์ €ํฌ ์ฃผ๋ฌธ์ฒ˜๋ฆฌ์„ผํ„ฐ์ค‘ ๋ช‡๋ช‡์€ ์ˆ˜ ๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ๋“ค์—ฌ ์ง€์—ˆ์Šต๋‹ˆ๋‹ค.
09:49
there's miles and miles of conveyor,
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๊ทธ ์„ผํ„ฐ ๋“ค์—๋Š” ์ˆ˜ ๋งˆ์ผ์˜ ์ปจ๋ฒ ์ด์–ด๋ฒจํŠธ๊ฐ€ ์žˆ๋Š”๋ฐ
09:51
and so, can you do the same thing,
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๊ทธ๊ฒƒ๋“ค์„ ๋Œ€์ฒดํ•  ์ˆ˜ ์žˆ๊ฒ ์Šต๋‹ˆ๊นŒ?
09:53
can you make them efficient without spending millions of dollars?"
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์ˆ˜ ๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ์˜ ๋น„์šฉ์„ ๋“ค์ด์ง€ ์•Š์œผ๋ฉด์„œ ๋” ํšจ์œจ์ ์œผ๋กœ ๋งŒ๋“ค ์ˆ˜ ์žˆ๊ฒ ์–ด์š”?"
09:56
So, they got to work:
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๊ทธ๋“ค์€ ์ผ์„ ํ•˜๋Ÿฌ ๊ฐ”์ฃ .
๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์€ ํ•ด๋ƒˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฑด ํฌํ† ์ƒตํ•œ ์‚ฌ์ง„์ด ์•„๋‹™๋‹ˆ๋‹ค.
09:58
they actually did this -- this is not photoshopped,
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10:00
the guy is really grinding.
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์ด ์ง์›์€ ์‹ค์ œ๋กœ ๊ทธ๋ผ์ธ๋”๋ฅผ ์“ฐ๊ณ ์žˆ์Šต๋‹ˆ๋‹ค.
๊ทธ๋“ค์€ ์ž์œจ์ฃผํ–‰์นดํŠธ๋ฅผ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
10:02
They built an autonomous guided vehicle.
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์ €ํฌ๋Š” ๊ทธ๋“ค์—๊ฒŒ ๋ฌด์—‡์„ ๋งŒ๋“ค์ง€ ์–ด๋–ค ํ˜•์‹์„ ๊ฐ–์ถฐ์•ผํ• ์ง€ ์ด์•ผ๊ธฐํ•˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
10:04
We didn't tell them what to build, what format it needed to be.
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๊ทธ๋ฆฌ๊ณ  90์ผ๋งŒ์— ์ฒซ ์‹œ์ œํ’ˆ์ด ์™„์„ฑ๋์Šต๋‹ˆ๋‹ค.
10:07
In 90 days they produced the first prototype:
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10:09
powered off Tesla batteries, stereoscopic cameras, lidar systems.
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ํ…Œ์Šฌ๋ผ ํ•ญ๊ณต๋ฐฐํ„ฐ๋ฆฌ, ์ž…์ฒด์นด๋ฉ”๋ผ, ๋ผ์ด๋‹ค์‹œ์Šคํ…œ ๋“ฑ
10:12
It basically replicates the efficiency of a conveyor belt
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๊ทธ๋“ค์€ ์ปจ๋ฒ ์ด์–ด ๋ฒจํŠธ ์„ค๋น„ ์—†์ด
๊ทธ๋งŒํผ์˜ ํšจ์œจ์„ฑ์„ ๋”ฐ๋ผ ์žก์•˜์Šต๋‹ˆ๋‹ค.
10:15
without the actual capex of a conveyor belt.
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10:18
So it doesn't actually just stop with engineers.
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๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ์—ฌ๊ธฐ์„œ ๋๋‚ด์ง€ ์•Š์•˜์ฃ .
10:20
Our marketing department --
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๋งˆ์ผ€ํŒ…๋ถ€์„œ๋กœ ๋„˜์–ด๊ฐ”์Šต๋‹ˆ๋‹ค.
๊ทธ๋“ค์—๊ฒŒ "์—ฌ๋Ÿฌ๋ถ„, ๋ฌธ๊ตฌ๋ฅผ ๋– ์˜ฌ๋ฆฌ์„ธ์š”. ์˜ฌ๋ฐ”๋ฅธ ์ผ์„ ํ•ฉ์‹œ๋‹ค." ๋ผ๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
10:22
we told them, "Hey, get the word out; do the right thing."
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10:25
We have this wonderful lady, Nitasha, on the marketing team.
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์ €ํฌ ๋งˆ์ผ€ํŒ…ํŒ€์€ ๋‹ˆํƒ€์ƒค๋ผ๋Š” ํ›Œ๋ฅญํ•œ ์—ฌ์ง์›์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
10:28
She stopped me in the morning,
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๋‹ˆํƒ€์ƒค๋Š” ์˜ค์ „์— ์ €๋ฅผ ๋ฉˆ์ถฐ์„ธ์šฐ๊ณ 
10:29
she's like, "Chieh, what are we doing about the pink tax?"
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"์‚ฌ์žฅ๋‹˜, ํ•‘ํฌํƒ์Šค๋Š” ์–ด๋–ป๊ฒŒ ํ•  ์ƒ๊ฐ์ด์—์š”?"
์ปคํ”ผ๋ฅผ ๊ฐ€์ง€๊ณ  ๊ทธ ์•ž์— ์•‰์•˜์Šต๋‹ˆ๋‹ค.
10:32
I went and got my coffee, I sat down,
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"์ข‹์•„์š”, ๋‹ˆํƒ€์ƒค, ๊ทธ ํ•‘ํฌํƒ์Šค๋ผ๋Š”๊ฒŒ ๋ญ์˜ˆ์š”?"
10:34
I said, "OK, Nitasha, what is this pink tax?"
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๋‹ˆํƒ€์ƒค๊ฐ€ ์„ค๋ช…ํ•ด์ค€ ๋‚ด์šฉ์€ ํฅ๋ฏธ๋กœ์› ์Šต๋‹ˆ๋‹ค.
10:36
And so she told me, it's really interesting.
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๋ช‡๋ช‡ ๋ถ„๋“ค์€ ์ด๋ฏธ ์•„์‹คํ…๋ฐ ๋ฏธ๊ตญ ์ „์—ญ์˜ 32๊ฐœ ์ฃผ์—์„œ ์‹ค์ œ๋กœ
10:38
So, some of you might know that in 32 states across America,
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์—ฌ์„ฑ์šฉํ’ˆ์— ์‚ฌ์น˜์„ธ๋ฅผ ๋งค๊ธฐ๊ณ  ์žˆ๋‹ค๋Š” ๊ฒ๋‹ˆ๋‹ค.
10:41
we actually charge a luxury goods tax on women's products
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์—ฌ์„ฑ์ „์šฉ ๊ด€๋ฆฌ์šฉํ’ˆ ๊ฐ™์€ ๊ฒƒ์—์š”.
10:44
like feminine care products,
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ์ƒ๋ฆฌ๋Œ€์— ์‚ฌ์น˜ํ’ˆ์— ๋งค๊ฒจ์ง€๋Š” ๊ฒƒ๊ณผ ๊ฐ™์€ ์„ธ๊ธˆ์ด ๋ถ€๊ณผ๋œ๋‹ค๋Š” ๊ฒ๋‹ˆ๋‹ค.
10:46
so tampons and pads are taxed like luxury goods items.
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10:48
So I would never dare call my wife --
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๊ทธ๋ ‡๋‹ค๊ณ  ์•„๋‚ด์—๊ฒŒ ๋ฌผ์–ด๋ณผ ์ˆ˜๋Š” ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
10:50
or if she called me and said, "Hey, hon, bring some pads on the way home,"
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์•„๋‹ˆ๋ฉด ์•„๋‚ด๊ฐ€ ์ „ํ™”๋กœ "์—ฌ๋ณด, ์ง‘์— ์˜ค๋Š” ๊ธธ์— ์ƒ๋ฆฌ๋Œ€์ข€ ์‚ฌ์™€."๋ผ๊ณ  ํ–ˆ์„ ๋•Œ
์ œ๊ฐ€ " ์—ฌ๋ณด, ์•Œ์ž–์•„ ์š”์ƒˆ ๋ฌด์—ญ์ „์Ÿ์žˆ๋Š”๊ฑฐ
10:54
and I said, "Babe, you know, there's a trade war going on,
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10:56
the economy's not that good,
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์š”์ƒˆ ๊ฒฝ๊ธฐ๊ฐ€ ๋‚˜๋น ์„œ
์ด๋ฒˆ ๋‹ฌ์— ์‚ฌ์น˜ ๋ถ€๋ฆฌ๊ธฐ๋Š” ์–ด๋ ค์šธ ๊ฒƒ ๊ฐ™์•„. ๋‹ค์Œ๋‹ฌ์—๋Š”..
10:58
so no luxury goods this month but next month I promise --
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(์›ƒ์Œ)
ํ•œ๋ฒˆ ๋‘˜๋Ÿฌ๋ณผ๊ฒŒ. ์•ฝ์†ํ•ด."๋ผ๊ณ  ํ•œ๋‹ค๋ฉด
11:01
(Laughter)
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11:02
I'll take a look at it."
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์ €๋Š” ๋น ๋ฅด๊ฒŒ ๋‹ค์‹œ ์‹ฑ๊ธ€์ด ๋  ๊ฒ๋‹ˆ๋‹ค.
11:03
I'd be single pretty quickly, right?
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ํ•˜์ง€๋งŒ ์ง€๊ธˆ ์ด ์ƒํ™ฉ์—์„œ ๊ฐ€์žฅ ํฅ๋ฏธ๋กœ์šด ๊ฑด
11:05
But what's super interesting is now --
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11:07
we didn't tell them what to do --
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์ €ํฌ๊ฐ€ ์ง์›๋“ค์—๊ฒŒ ๋ฐฉ๋ฒ•์„ ์ด์•ผ๊ธฐํ•˜์ง€ ์•Š์•˜๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
ํ•˜์ง€๋งŒ ๊ทธ๋“ค์ด ์—ด์‹ฌํžˆ ํž˜์“ด ๊ฒฐ๊ณผ๋กœ ๊ทธ๋™์•ˆ ๋ถˆํ•ฉ๋ฆฌํ•˜๊ฒŒ ๊ฑท์–ด์™”๋˜
11:09
but now, working with finance, they rebate the tax
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11:11
back to customers all around the country that we unfairly have to collect.
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๊ทธ ์„ธ๊ธˆ์„ ์ „์„ธ๊ณ„์˜ ์†Œ๋น„์ž๋“ค์—๊ฒŒ ๋Œ๋ ค์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
11:15
And so at this point in time, you might be thinking,
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์ด์ฏค๋˜๋ฉด ์ƒ๊ฐํ•˜์‹ค ๊ฑฐ์˜ˆ์š”.
11:17
"OK, what is the real, real upside of not micromanaging?"
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"๊ทธ๋ž˜. ๊ทธ๋ž˜์„œ ๋งํ•˜๊ณ  ์‹ถ์€ ์ง„์งœ ์žฅ์ ์€ ๋ญ”๋ฐ?"
11:21
and it's this:
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฑด
11:23
I didn't do any of these projects.
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์ €๋Š” ์ „ํ˜€ ์ด๋Ÿฐ ํ”„๋กœ์ ํŠธ๋ฅผ ์ง€์‹œํ•œ ์ ์ด ์—†์Šต๋‹ˆ๋‹ค.
์ €๋Š” ์ž์œจ์ฃผํ–‰์นดํŠธ๋ฅผ ๋งŒ๋“ค์ง€๋„ ์•Š์•˜๊ณ 
11:25
I didn't make the AGV.
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11:26
I didn't do the "Rethink the Pink Tax" campaign.
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๋ฐ˜ ํ•‘ํฌํƒ์Šค ์บ ํŽ˜์ธ๋„ ํ•˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
11:28
I didn't do any of this,
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์ €๋Š” ํ•˜๋‚˜๋„ ํ•œ ๊ฒŒ ์—†์–ด์š”.
11:30
but I'm standing here on a TED stage taking all the credit for it.
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ํ•˜์ง€๋งŒ ์ €๋Š” ์ด ๋ฌด๋Œ€์— ์„œ์„œ ๋ชจ๋“  ๊ณต๋กœ๋ฅผ ์ธ์ •๋ฐ›๊ณ  ์žˆ์ฃ .
11:33
(Laughter)
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(์›ƒ์Œ)
11:36
"This guy does nothing and takes all the credit for it.
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"์ด ์‚ฌ๋žŒ ์•„๋ฌด๊ฒƒ๋„ ์•ˆํ–ˆ์œผ๋ฉด์„œ ์ƒ์ƒ‰์€ ์—„์ฒญ ๋‚ด์ž–์•„.
11:39
He's a real CEO, this guy. He's really got it down."
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์ด ์‚ฌ๋žŒ ํƒ€๊ณ ๋‚œ CEO๋„ค ์•„์ฃผ ์ œ๋Œ€๋กœ์•ผ."
(์›ƒ์Œ)
11:42
(Laughter)
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ํ•˜์ง€๋งŒ ์‚ฌ์‹ค์€ ์ด๋ ‡์Šต๋‹ˆ๋‹ค..
11:43
But the reality is this.
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์ €๋Š” 100% ์™„๋ฒฝํ•œ CEO๋Š” ์•„๋‹ˆ์ง€๋งŒ
11:45
I don't have the CEO thing down 100 percent pat,
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11:47
but I've actually learned the most fundamentally challenging lesson
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๊ฐ€์žฅ ์–ด๋ ต๊ณ  ๊ฐ’์ง„ ๊ตํ›ˆ์„ ํ•˜๋‚˜ ๋ฐฐ์› ์Šต๋‹ˆ๋‹ค.
11:52
I've ever had to learn,
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์ง„์ž‘์— ์•Œ์•˜์–ด์•ผ ํ–ˆ์ฃ .
11:54
and that's this.
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์—ฌ๋Ÿฌ๋ถ„.
11:56
There is only one solution to micromanagement ...
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๋งˆ์ดํฌ๋กœ๋งค๋‹ˆ์ง•์˜ ํ•ด๊ฒฐ์ฑ…์€ ๋”ฑ ํ•œ๊ฐ€์ง€์ž…๋‹ˆ๋‹ค.
11:59
and that's to trust.
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๋ฐ”๋กœ ๋ฏฟ์Œ์ด์ฃ .
12:01
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
12:02
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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