Can the Metaverse Bring Us Closer to Wildlife? | Gautam Shah | TED

46,811 views ・ 2023-01-04

TED


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I'm a total wildlife nerd.
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But I’m also a career technologist,
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and it took me 20 years to figure out how to combine the two
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towards wildlife conservation.
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But I think I finally got it.
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Technology has come so far in that time in generating data
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about our planet and its other non-human inhabitants.
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For example, there's a satellite in space
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that's dedicated to tracking the movements of hundreds of species.
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We can pluck DNA samples from rivers, soil and dung
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to identify individual animals.
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And whales and seals are swimming around right now with sensors on,
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collecting ocean data for us.
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Now, this data is incredibly valuable to the science of protecting the planet.
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But I think it could be even more valuable.
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What if we use that data to give wild animals
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a unique digital identity that's recognizable by humans?
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Now why would we do this?
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Well, most of us have a digital identity that we use to communicate
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and socialize with each other.
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But Albert in St. Louis, for example,
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has no way to create a connection with an orangutan in Borneo.
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How can we expect him to empathize with its protection?
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If we want to preserve all life on Earth,
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we need to create relationships with all life on Earth.
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And relationships are built upon recognizing someone's unique identity.
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So maybe giving one to that orangutan could create a bond with Albert
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that helps them both in the real world.
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Now, this is not as far-fetched as it seems.
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The technology and the data exist to do it.
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But it's not enough to just create the identities.
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They need a place to come alive and be found by humans.
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Somewhere that creates an immersive and active way
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to stay engaged.
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Well, if current predictions come true,
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most of our socializing, work and play will shift to games,
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virtual spaces and yes, the metaverse.
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And that's where stories will be told and relationships built.
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So for every human avatar
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that is interacting or consuming in these spaces,
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let’s have the same for Mweituria the elephant,
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Ataia the Jaguar, Fio the orangutan
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and hundreds of thousands more.
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And the events of their lives, as supported by the data,
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can be recreated digitally.
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That might be the health of Fio,
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the migration of Mweituria,
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a newborn cub to Ataia.
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And these events, and others,
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create the moments
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for people to feel the space to feel emotionally bonded.
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Not because they all of a sudden want to,
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but because they now have access that they never did before.
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Some will use that space to connect directly
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with orangutan researchers in Borneo.
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Others will identify new patterns in elephant movements.
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Some will learn about deforestation by actually witnessing it.
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And we’ll monetize this soon-to-be-trillion-dollar sector
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to help finance further science and habitat protection.
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Which means that virtual worlds can directly benefit the real world
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as opposed to being detached from it.
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And we've been experimenting with this
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using the real data of animals like Fio and others.
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And we found that
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while our vision is still many years away from being realized,
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the platforms to make it happen already exist.
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Microsoft's Flight Simulator,
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it includes two trillion of the world's trees.
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It could include all the world's wildlife.
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Adidas recently included five GPS-tracked animals as athletes in its fitness app
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for its users to compete against.
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It could include thousands more.
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And Fortnite recently held a virtual concert ... with Travis Scott.
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They transported over 27 million of their users
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to a fictional world to witness that concert.
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Let's hold the next one in the Amazon rainforest.
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Imagine if Ataia the Jaguar walks by during the show.
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Now, I'll admit I have fears that some of what I'm advocating
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could create a greater divide between people and the natural world.
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If I could, I'd just pick everybody up,
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I’d plop them in Borneo, and I’d have them spend an hour with Fio instead.
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But Fio's natural world is literally dying in front of our eyes.
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We need a seismic shift in how we create relationships with other species.
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Otherwise, yeah, the next 100 years of wildlife conservation
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will continue to be an uphill, losing battle.
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It's only a matter of time before some version of the metaverse
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changes the way we spend our time and engage with each other.
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And however you may feel about that,
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we have to make sure that Mweituria, Ataia, Fio
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and millions more animals are included,
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play a role and benefit.
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And not get left behind.
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Thank you.
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(Applause)
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