Esports, Virtual Formula 1 and the New Era of Play | James Hodge | TED

翻译人员: Alvin Lee 校对人员: Yip Yan Yeung

It was Christmas Day, 1995.

那是 1995 年的圣诞节。

My brother Rich and I, we're up early,

我和我的兄弟里奇 （Rich）很早就起床了，

we're excited, it's Christmas.

因为是圣诞节，我们都很兴奋。

He rushed into my room

他冲进我房间，

发现父亲留下的 IBM 笔记本 和一张纸条。

and in there my father had left his IBM ThinkPad and a note.

"This is so you don't wake up your mother and me early.

“这样你们就不用早早地 把我和你妈妈叫醒了。

圣诞快乐！”

Merry Christmas."

Next to it was a present.

在纸条旁边有一个礼物。

It was a video game, a football game, FIFA '96.

那是一个电子游戏， 一个足球游戏，叫 FIFA ’96。

We tore it open,

我们打开盒子，

put it into that laptop and we huddled around

把游戏盘放进笔记本电脑，

and played the match to end all matches.

围在一起， 踢了一场史上最伟大的比赛。

We played so many more matches after that,

在那之后，我们又玩了很多场比赛，

but neither of us became professional footballers.

但我俩都没有成为职业足球运动员。

Richard?

理查德（Richard）？

He's a lawyer.

他现在是位律师。

Me, I work with data

而我在跟数据打交道，

to go and help organizations get that competitive edge and win.

帮助组织增加竞争力并获得成功。

Back in '95, that game was just a video game.

在 95 年，那个游戏 仅仅是个电子游戏而已，

Nothing more.

没什么特别的。

Little did we know that in the years to come

我们也不会知道 在接下来的日子里，

you’d be able to compete in massive online competitions.

你可以在大型网络比赛中 与别人比赛。

More importantly, you’d be able to go and connect with people

更重要的是，你能够在这里

around the world that you've never met before

与世界各地素未谋面的人产生连接，

and have a shared experience.

拥有共同的经历。

And that's exactly what is happening.

这正是如今正在发生的事情。

The lines between the physical and the digital world are blurring.

现实和数字世界的边界 正在逐渐模糊。

And we're entering into a new world where we can start to dream bigger.

我们正在进入一个新的世界， 在那里我们可以有更伟大的梦想。

与 90 年代大为不同的是，

A far cry from the '90s,

video gaming has overtaken music

电子游戏已经取代音乐

as the most important aspect of youth culture.

成为青年文化中最重要的一部分。

I see this with my children.

这一点从我的孩子们身上 就能看出来。

They're much more likely to go and watch the latest video

他们更有可能去看别人玩 《我的世界》（Minecraft）

of someone playing Minecraft or Roblox

或者《罗布乐思》 （Roblox）的最新视频，

than look up what the UK latest number one single is.

而对英国单曲排行榜第一毫不关心。

And this has led to a shift in how we consume entertainment.

这也导致了我们娱乐消费方式的转变。

We are no longer consumers of it.

我们不再单纯是消费者。

We are now being shared participants in an online experience.

我们现在是在线体验的共享参与者。

我自己就喜欢打游戏。

I myself love gaming.

Not particularly good at it, but I love it.

虽然并不非常擅长，但我喜欢。

And I love the Formula 1 game.

我喜欢《F1 方程式》 （Formula 1）这款游戏。

And that’s because I love real-world Formula 1 racing.

因为我喜欢现实生活中的 F1 比赛。

I'm going to show you a clip why.

我会放一段视频来解释原因。

So this is Lando Norris,

这是兰多·诺里斯 （Lando Norris），

one of McLaren’s Formula 1 drivers.

迈凯伦车队（McLaren）的 一名 F1 车手。

Multiple podium wins last year driving the MCL35M --

去年他驾驶 MCL35M， 多次登上领奖台，

oh, MCL36, sorry --

噢抱歉，是MCL36，

the car for this year in pre-season testing.

这辆车目前正处于 今年的季前测试阶段。

Let's have a look at this.

让我们来看一下。

(Car engine revving)

（汽车引擎响声）

Isn't the noise of one of those just incredible?

这引擎声是不是非常美妙？

But the atmosphere, the drama,

但还有现场气氛、戏剧性、

the suspense of going to one of these races

比赛中的悬念，

and watching those cars go around, over 200 miles an hour,

看着这些赛车 以超过 320 公里的时速绕圈，

it's electric.

太刺激了。

But few of us will ever get to sit in one of those cars,

但很少有人有机会坐到那些车子里，

let alone be one of those drivers on the grid.

更别说成为驰骋赛道的车手了。

And that’s because in Formula 1, there are only 20 professional drivers.

因为 F1 总共只有 20 名职业车手。

There are ten teams with two drivers per team.

一共有 10 支车队， 每队 2 名车手。

It's perhaps the most inaccessible sport in the world.

这可能是世界上 准入门槛最高的运动了。

Suffice to say, there are going to be so many people with dreams,

可以说，有很多拥有 梦想、天赋和雄心壮志的人，

talent and ambition to get there who will never be able to make it.

渴望来到这个赛场， 但是他们最终都无法成功。

I'm going to introduce you to someone called Rudy.

我要向你们介绍一个叫 鲁迪（Rudy）的人。

鲁迪·范布伦 （Rudy Van Buren）。

Rudy Van Buren.

He grew up in the Netherlands, next to a go-karting track.

他在荷兰长大， 家旁边就有一条卡丁车赛道。

At the age of eight,

在他 8 岁的时候，

he got given a birthday present, a go-cart.

他收到了一份生日礼物—— 一辆卡丁车。

他速度很快。

He was fast.

He was so fast, that in 2003,

在 2003 年的时候，

Rudy won the Dutch national championships.

他就成为了荷兰全国冠军。

He had dreams and aspirations

他有着成为 F1 车手的

of becoming a professional Formula 1 driver.

理想和抱负。

Then at 16,

在他 16 岁那年，

like so many people that are trying to make that next step in the sport,

像很多试图在这项运动中 再往前走一步的人一样，

it just became too expensive.

这项运动变得 对他来说太昂贵了。

And that dream for Rudy was over.

鲁迪的赛车梦终结了。

I'm going to come back to Rudy later.

稍后我们会继续说鲁迪。

Times change, and so does technology.

时代变了，科技也是。

Dreams are being fulfilled in a world of online gaming,

梦想正在在线游戏世界中实现，

especially in this class of competition called esports.

尤其是在这种被称为 电子竞技（eSport）的竞赛中。

Esports, at its simplest, is digital competition

简单来说，电竞是一种数字化的竞赛，

where you can get real-world and virtual prizes, fame and glory.

你可以从中获得现实和虚拟的 奖品、名誉以及荣耀，

在爆满的体育场里，

There will always be spectators,

in filling stadiums with spectators,

永远都会有观众、

athletes, fans.

运动员和粉丝。

But now there are arenas filled with die-hard fans

而现在的运动场里 坐着的是铁杆粉丝，

with gaming rigs

带着游戏装备 和新一代的精英参赛选手。

and a new class of elite competitor.

Most importantly, it's accessible.

最关键的是，这是可以实现的。

Any one of us with a PlayStation, an Xbox,

每个拥有 PlayStation、Xbox、

a PC with a 100-dollar steering wheel

电脑的人，再插上一个 价值 100 美元方向盘，

can go and get involved in the thrill of competition.

就能享受比赛的快感。

More importantly, you can go and connect with people

更重要的是，你可以和别人产生连接，

and share an online experience.

分享在线游戏体验。

There are so many different types of games.

游戏的类型有非常多。

Battle games, strategy games,

对战游戏、策略游戏、

足球游戏，或者赛车游戏。

football games -- soccer -- or racing games.

The reason why I like racing so much, it's unique.

我喜欢赛车游戏，因为它很独特。

It is the only digital sport that represents the real world so much.

它是唯一一种能最大程度 表现现实世界的游戏。

It is almost an exact twin of the physical world.

几乎是物理世界的翻版。

As part of my day job,

我日常工作的一部分，

是与世界各地的公司一起工作。

I work with organizations around the world.

I work for a software company specialized in data.

我为一家专做数据的 软件公司工作。

My favorite organization I work with at the moment is McLaren Racing.

目前我最喜欢的合作方 是迈凯伦车队。

McLaren, founded in 1963 by the New Zealander Bruce McLaren.

迈凯伦，1996 年由新西兰人 布鲁斯·迈凯伦（Bruce McLaren） 建立。

They’ve got an IndyCar team, they have an extreme e-team.

他们拥有一支印地赛车（IndyCar）车队， 一支 Extreme E 车队。

They have my personal favorite, the Formula 1 team.

他们还拥有我个人最喜欢的， 一支 F1 车队。

Just look at that livery over there, I think it's incredible.

看看它们的配色，我认为非常惊艳。

But Bruce was an innovator.

然而布鲁斯是一位创新者。

In 1963, Bruce would have never imagined

1963 年，布鲁斯无法想象

that there would be a professional gaming team,

未来将会有一支专业的游戏队伍，

迈凯伦“影子”（Shadow） 电子竞技战队，

the McLaren Shadow esports team,

That's their car.

这是他们的车。

These two cars are almost indistinguishable from each other.

这两辆车几乎很难分清彼此。

They're mirroring each other in the physical

它们互为镜像， 在体育的实体世界

and the digital world of sports.

和电子世界。

I spent time with Lando,

我和兰多（Lando）聊了一会，

one of those drivers, talking about gaming.

他是车手之一，我们聊了聊游戏。

Lando is saying that the game,

兰多告诉我，这个游戏，

not the state-of-the-art simulators that the McLaren have,

并不是迈凯伦车队 拥有的顶尖模拟器，

这个游戏，

the game,

它如此真实，甚至可以分辨 路上的一个坑洼是否在正确位置。

is so realistic that he can tell if a bump in the road is out of place.

The only thing that he feels is missing is the wind.

他觉得唯一缺失的一点就是风。

Lando is one of these digital natives, a new class of gamer,

兰多属于电子原住民，新的游戏者，

where he drives in both the physical world and the digital world

他在现实世界和虚拟世界都是车手，

in that shared community.

在共同的社区里风驰电掣。

The difference in Formula 1 between coming first and second

F1 冠亚军之间的差距

is a fraction of a second.

只有零点几秒。

当 20 位精英车手在驾驶的时候，

When you have elite people, those 20 people in that car,

the only way they can go and get better is by data.

只有数据能帮助他们越来越好，

利用数据来进步，

It's the only way they can differentiate themselves,

using data to improve.

是唯一能将他们区别开来的方式。

This is exactly the same as esports.

电子竞技也是如此。

There are team managers, there are coaches, even psychologists,

有战队经理，有教练， 甚至有心理学家，

but most importantly, data analysts.

但最重要的是，数据分析师。

In the racing game, the PC game,

在赛车比赛中，我指的是电脑游戏中，

they hit out around 300 different data points in real time

他们能实时记录 300 个左右的数据点

for you to analyze and improve what you do.

供你分析，提高你的水平。

Not real F1.

我说的不是真的 F1。

This is the game.

而是游戏。

Things like tire temperature, brakes, acceleration,

比如胎温、刹车、加速度等数据，

it's absolutely incredible.

实在太厉害了。

It's also incredibly realistic.

而且还非常真实。

Look at this.

大家看看。

Sometimes you can look at this and think that could be real life.

有时候你会看着这画面， 觉得这就是真实的。

It's an immersive experience.

这是一种沉浸式的体验。

When you're going down that, kind of the back straight,

当你往这个方向开，到后面的直道，

you're traveling about 293 feet per second.

你的速度可以达到 差不多每秒 90 米。

The difference between making that corner

当你开过这个弯道，

and dropping back and not being in the lead

降速，丢掉领先位置，

is a mere fraction of a second.

就是零点几秒的事。

You want to know: Are your tires at the right temperature?

你会想：轮胎温度正常吗？

You want to be able to know:

你还会想知道：

踩刹车的时机正确吗？

Are you hitting the brakes at the right moment,

打方向的时机正确吗？

turning at that right moment?

They're using data to improve again and again.

他们会利用数据一次次取得进步。

Here's Lando playing.

现在是兰多驾驶的场景。

Lando would be playing again over lockdown.

兰多也许会在疫情封控 结束后重返赛场。

There was no Formula 1.

F1 车赛停摆了。

Lando ended up gaming.

兰多只得去玩游戏。

这件事最令人振奋的是，

The most empowering part about this,

it wasn't just he was using this to practice his skill.

他不仅可以通过游戏 来磨练自己的技术。

It was he was connecting with an online community,

而是他可以和线上社区连接在一起，

an absolutely unprecedented access to Lando, the sports person.

这是一种前所未有的， 和运动员兰多产生连接的方式。

Something you don't normally get.

一般情况下你是做不到的。

Over lockdown, there was no sport.

在封控期间，体育赛事停摆。

Journalists started writing about esports.

记者们开始报道电子竞技。

Mainstream broadcasters started broadcasting esports on primary channels.

主流媒体开始 在主要频道转播电子竞技。

We started looking at esports in the millions.

我们开始关注数以百万计的电竞比赛。

It was sport.

它就是运动。

It was the only sport.

是唯一的运动。

People under 20

20 岁以下的人们

are much more likely to start to watch esports or watch esports,

更有可能开始观看电竞比赛，

than go and have a look at traditional sports.

而不是去看传统的体育赛事。

The Commonwealth Games this summer

今年夏天的英联邦运动会

is going to have esports alongside traditional sports.

将电子竞技和传统赛事同期举行。

The Asian Games later this year are going to have it as a medal event

而今年晚些时候的亚运会 已经将电子竞技

alongside traditional sports.

列为了正式比赛项目。

The gaming industry is three times bigger than the music industry.

游戏产业已经 比音乐产业大了 3 倍。

It's going to double by 2025.

到 2025 年还会再翻一番。

The most important part about it

这其中最重要的部分是，

is it's redefining our notion of what is sports and competition

它重新定义了 我们对于体育和竞赛的概念，

and how we get into that accessible world of fun,

以及我们如何进入 这个有趣又易于接触到的、

of connecting with people and enjoying ourselves.

与人产生连接并乐在其中的世界。

Now, I mentioned Rudy earlier.

我刚刚有提到过的鲁迪。

For Rudy, his dream hit a wall.

他的梦想遇到了阻碍。

He started gaming.

于是他开始玩游戏。

He really enjoyed it.

他真的很享受。

Then when he was 25, he saw a competition:

在 25 岁那年， 他了解到了一场赛事：

World's Fastest Gamer.

世界最快游戏车手 （World’s Fastest Gamer）。

30,000 people entered this.

有 3 万人参赛。

Rudy won.

鲁迪赢了。

Rudy got a professional contract with the McLaren simulator team.

他获得了一份迈凯伦 模拟器车队的职业合同。

This led on to Rudy getting a contract for Huber racing

这使得鲁迪获得了胡伯（Huber）车队

in the Porsche Carrera Cup Germany and the Super GT Cup.

在德国保时捷卡雷拉（Porsche Carrera）杯 和超级 GT 杯的比赛合同。

Rudy is winning some of the most difficult competitions in the world.

鲁迪正在赢得世界上最难的比赛。

Just like he did in the virtual world.

就如同他在虚拟世界所做的一样。

玩游戏给了我们新的可能性。

Play gives us new possibilities.

The technology is closing the gap

技术正在缩小

between our aspirations and our access to that opportunity.

我们的愿望和 我们获得的机会之间的差距。

It's closing down barriers,

技术在推翻障碍，

geographic barriers, social barriers,

地理障碍，社交障碍，

economic barriers.

经济障碍。

It enabled Rudy to go and live his dream.

它让鲁迪实现了梦想。

We all have dreams

我们都有梦想，

and this is allowing us to go and fulfill our dreams.

技术让我们不断前进，实现梦想。

A new generation of people is starting to understand

新一代的人们开始理解

what it really means to go and live in a world augmented by technology.

生活在一个由技术增强的世界 真正意味着什么。

The relevance of it, the context of it,

其中的相关性，它的背景，

what it actually means to go and connect with people

与人连接到底意味着什么，

and technology being part of everything.

万物皆与技术相关。

They are able to go and reimagine the world around them.

他们可以重新想象身处的世界。

They’re more data literate than ever.

他们比以往任何时候都更懂数据。

They're ready to go and create that next wave of innovation.

他们已经准备好 去创造下一波创新浪潮。

This really is the new era for play.

这真是游戏的新纪元。

And it's open to everyone.

它欢迎每一个人。

Thank you.

谢谢大家。

(Applause)

（掌声）