Esports, Virtual Formula 1 and the New Era of Play | James Hodge | TED

譯者: Lilian Chiu 審譯者: Shelley Tsang 曾雯海

It was Christmas Day, 1995.

在 1995 年的聖誕節，

My brother Rich and I, we're up early,

我和我哥哥李奇很早就起床， 我們很興奮聖誕節到了。

we're excited, it's Christmas.

He rushed into my room

他衝進我房間，

and in there my father had left his IBM ThinkPad and a note.

我爸爸把他的 IBM ThinkPad 筆電留在房間裡，

附上一張字條。

"This is so you don't wake up your mother and me early.

「這是為了讓你們不要一早 就把我和你媽叫醒。

Merry Christmas."

聖誕節快樂。」

Next to it was a present.

旁邊有一個禮物。

It was a video game, a football game, FIFA '96.

是一個電玩遊戲， 足球遊戲《FIFA ’96》。

We tore it open,

我們把它拆開，

put it into that laptop and we huddled around

把它放到筆電裡，我們擠在一起玩了

and played the match to end all matches.

那場終局之戰。

We played so many more matches after that,

之後我們又玩了好多好多場比賽，

but neither of us became professional footballers.

但我們兩人都沒有變成職業足球員。

Richard?

李察？

He's a lawyer.

他當了律師。

Me, I work with data

我？我處理資料

to go and help organizations get that competitive edge and win.

以協助組織找到 有競爭力的優勢並勝出。

Back in '95, that game was just a video game.

1995 年時，

那個遊戲只是個電玩遊戲。

Nothing more.

不過如此。

Little did we know that in the years to come

我們完全沒料想到，多年後，

you’d be able to compete in massive online competitions.

你可以在大型的線上比賽中競技。

More importantly, you’d be able to go and connect with people

更重要的是，你可以和他人連結，

around the world that you've never met before

他們來自全世界，和你素昧謀面，

and have a shared experience.

你們卻能有共同的體驗。

And that's exactly what is happening.

這就是現在發生的狀況。

The lines between the physical and the digital world are blurring.

實體世界和數位世界 之間的界線越來越模糊。

And we're entering into a new world where we can start to dream bigger.

我們即將進入一個新世界， 在那裡，我們可以作更大的夢。

A far cry from the '90s,

和 1990 年代大大不同，

video gaming has overtaken music

電玩已經打敗了音樂，

as the most important aspect of youth culture.

成為年輕人文化中最重要的面向。

I see this with my children.

我的孩子就是如此。

They're much more likely to go and watch the latest video

他們很可能會選擇去看某人玩 《當個創世神》的最新影片，

of someone playing Minecraft or Roblox

或《機器磗塊》，

than look up what the UK latest number one single is.

而不是去查英國最新的單曲排行榜。

And this has led to a shift in how we consume entertainment.

這就導致我們改變了 消費娛樂的方式。

We are no longer consumers of it.

我們不再是娛樂的消費者。

We are now being shared participants in an online experience.

我們現在是線上體驗的共同參與者。

I myself love gaming.

我自己也喜歡玩電玩。

Not particularly good at it, but I love it.

沒特別擅長，但很喜歡。

And I love the Formula 1 game.

我很愛《一級方程式賽車》遊戲。

And that’s because I love real-world Formula 1 racing.

那是因為我很愛真實世界中的 一級方程式賽車。

I'm going to show you a clip why.

讓我用影片說明原因。

So this is Lando Norris,

這是蘭多‧諾里斯，

one of McLaren’s Formula 1 drivers.

麥拉倫車隊的一級方程式賽車車手。

Multiple podium wins last year driving the MCL35M --

去年贏了多場賽車比賽，

開的是 MCL35M——

oh, MCL36, sorry --

喔，是 MCL36 才對，抱歉——

the car for this year in pre-season testing.

今年季前試車用的車型。

Let's have a look at this.

咱們來看看。

(Car engine revving)

（車引擎聲）

Isn't the noise of one of those just incredible?

這噪音實在好棒，不是嗎？

But the atmosphere, the drama,

但那氣氛、戲劇性、懸疑性，

the suspense of going to one of these races

到比賽現場看著那些車 以超過兩百哩的時速狂飆。

and watching those cars go around, over 200 miles an hour,

it's electric.

太震撼了。

But few of us will ever get to sit in one of those cars,

但沒有幾個人能坐進那些賽車裡面，

let alone be one of those drivers on the grid.

更不用說成為那些賽車手了。

And that’s because in Formula 1, there are only 20 professional drivers.

那是因為，只有二十名職業的 一級方程式賽車車手。

There are ten teams with two drivers per team.

有十個車隊，每隊兩個車手。

It's perhaps the most inaccessible sport in the world.

這可能是世界上最難進入的運動。

Suffice to say, there are going to be so many people with dreams,

這樣說就夠了：

有好多人都有夢想、才華， 和野心要走這條路，

talent and ambition to get there who will never be able to make it.

卻永遠無法達成。

I'm going to introduce you to someone called Rudy.

我要介紹一個人給大家，魯迪。

Rudy Van Buren.

魯迪‧范‧比倫。

He grew up in the Netherlands, next to a go-karting track.

他在荷蘭長大， 旁邊就是卡丁車賽道。

At the age of eight,

八歲時，

he got given a birthday present, a go-cart.

他得到一個生日禮，一台卡丁車。

He was fast.

他好快，快到在 2003 年，

He was so fast, that in 2003,

Rudy won the Dutch national championships.

魯迪贏了荷蘭國家冠軍賽。

He had dreams and aspirations

他有夢想，有熱望，想成為 一級方程式賽車的車手。

of becoming a professional Formula 1 driver.

Then at 16,

十六歲時，

like so many people that are trying to make that next step in the sport,

和這個運動領域中許多 試圖踏出下一步的人一樣，

it just became too expensive.

一切變得太貴了。

And that dream for Rudy was over.

魯迪的那個夢想就結束了。

I'm going to come back to Rudy later.

我等下會再回來談魯迪。

Times change, and so does technology.

時代在變，科技也在變。

Dreams are being fulfilled in a world of online gaming,

夢想開始在線上遊戲中實現，

especially in this class of competition called esports.

特別是在「電競」這個競賽類別中。

Esports, at its simplest, is digital competition

用最簡單的話來說， 電競就是數位競賽，

where you can get real-world and virtual prizes, fame and glory.

你可以從中得到 真實世界和虛擬的獎品、

名氣，及榮耀。

There will always be spectators,

一定都會有觀眾，

in filling stadiums with spectators,

體育場一定都會有觀眾、

athletes, fans.

運動員、粉絲。

But now there are arenas filled with die-hard fans

但現在也有些競技場

滿是死忠粉絲，

with gaming rigs

遊戲的設備，

and a new class of elite competitor.

和全新類型的菁英競賽者。

Most importantly, it's accessible.

最重要的，

它的門對大家開放。

Any one of us with a PlayStation, an Xbox,

我們任何人，只要有 PlayStation、Xbox、電腦，

a PC with a 100-dollar steering wheel

加上一百美金的方向盤，

can go and get involved in the thrill of competition.

就能參與競賽的興奮感。

More importantly, you can go and connect with people

更重要的是，你可以去和大家連結，

and share an online experience.

擁有共同的線上體驗。

There are so many different types of games.

遊戲的類型好多。 對戰遊戲、策略遊戲、

Battle games, strategy games,

football games -- soccer -- or racing games.

足球遊戲——英式的—— 或賽車遊戲。

The reason why I like racing so much, it's unique.

我這麼愛賽車的理由 是因為它獨一無二。

It is the only digital sport that represents the real world so much.

只有這一種數位運動，

如此能夠代表真實的世界。

It is almost an exact twin of the physical world.

它幾乎就像是實體世界的雙胞胎。

As part of my day job,

我正職工作的一部分，

I work with organizations around the world.

是和世界各地的組織合作。

I work for a software company specialized in data.

我所屬的軟體公司專精資料。

My favorite organization I work with at the moment is McLaren Racing.

目前我合作過的組織中， 我最喜歡的是麥拉倫車隊。

McLaren, founded in 1963 by the New Zealander Bruce McLaren.

紐西蘭人布魯斯‧麥拉倫 在 1963 年成立麥拉倫車隊。

They’ve got an IndyCar team, they have an extreme e-team.

他們有個印地賽車團隊，

他們有個極限 e 團隊。

They have my personal favorite, the Formula 1 team.

他們有我個人最愛的

一級方程式賽車團隊， 看看那塗裝，我覺得好棒。

Just look at that livery over there, I think it's incredible.

But Bruce was an innovator.

但，布魯斯是個創新者。

In 1963, Bruce would have never imagined

1963 年時，

布魯斯絕對想像不到

that there would be a professional gaming team,

會有一個職業的遊戲團隊，

the McLaren Shadow esports team,

麥拉倫影子電競團隊。

That's their car.

那是他們的車。

These two cars are almost indistinguishable from each other.

這兩台車幾乎一模一樣。

They're mirroring each other in the physical

它們是在實體運動世界 和數位運動世界的對應。

and the digital world of sports.

I spent time with Lando,

我花了些時間和其中一位 車手蘭多談玩遊戲。

one of those drivers, talking about gaming.

Lando is saying that the game,

蘭多說，遊戲，不是指 麥拉倫的先進模擬器，

not the state-of-the-art simulators that the McLaren have,

the game,

遊戲好寫實，

is so realistic that he can tell if a bump in the road is out of place.

寫實到讓他可以分辨出 路面凸塊的位置是否正確。

The only thing that he feels is missing is the wind.

他只覺得少了一樣東西：風。

Lando is one of these digital natives, a new class of gamer,

蘭多是數位原住民， 新型的遊戲玩家，

where he drives in both the physical world and the digital world

他在實體世界開賽車，

也在共享社群的數位世界開賽車。

in that shared community.

The difference in Formula 1 between coming first and second

在一級方程式賽車中， 第一名和第二名的差別

is a fraction of a second.

連一秒鐘都不到。

When you have elite people, those 20 people in that car,

那二十名菁英車手在賽車中時，

the only way they can go and get better is by data.

他們唯一的進步方式是靠資料。

It's the only way they can differentiate themselves,

他們能讓自己與別人不同的 唯一方式就是靠資料來進步。

using data to improve.

This is exactly the same as esports.

電競也一模一樣。

There are team managers, there are coaches, even psychologists,

電競也有車隊經理、 教練，甚至心理學家，

but most importantly, data analysts.

但，最重要的是，也有資料分析師。

In the racing game, the PC game,

在電腦的賽車遊戲中，

they hit out around 300 different data points in real time

他們會丟出三百個 不同的即時資料點，

for you to analyze and improve what you do.

讓你可以分析要如何改善你的表現。

Not real F1.

不是真的 F1，是遊戲。

This is the game.

Things like tire temperature, brakes, acceleration,

資料包括輪胎溫度、煞車、加速，

it's absolutely incredible.

非常驚人。

It's also incredibly realistic.

此外，寫實感也很驚人。

Look at this.

看看這個。

Sometimes you can look at this and think that could be real life.

有時，你看著這畫面， 會覺得有可能是真實的。

It's an immersive experience.

這是種沉浸式體驗。

When you're going down that, kind of the back straight,

當你開上那直線賽道時，

you're traveling about 293 feet per second.

你的行進速度是每秒 293 英呎。

The difference between making that corner

你會不會成功過彎，

and dropping back and not being in the lead

還是把領先的位子拱手讓人， 差別甚至不到一秒鐘。

is a mere fraction of a second.

You want to know: Are your tires at the right temperature?

你會想知道你的輪胎溫度對不對？

You want to be able to know:

你會想知道：你有沒有在 對的時機點踩煞車、轉彎？

Are you hitting the brakes at the right moment,

turning at that right moment?

They're using data to improve again and again.

他們會用資料來不斷改進。

Here's Lando playing.

這是蘭多在玩遊戲。

Lando would be playing again over lockdown.

在封城期間蘭多會再次比賽。

There was no Formula 1.

那段時間沒有 F1。

Lando ended up gaming.

最後蘭多去玩遊戲。

The most empowering part about this,

這個方法最有助益的部分， 不只是他能用遊戲來練習技巧。

it wasn't just he was using this to practice his skill.

It was he was connecting with an online community,

還有和線上社群的連結。

an absolutely unprecedented access to Lando, the sports person.

前所未見，第一次，大家能接觸到

蘭多，這個運動員。

Something you don't normally get.

一般來說是不可能的。

Over lockdown, there was no sport.

封城期間沒有運動賽事。

Journalists started writing about esports.

記者開始報導電競。

Mainstream broadcasters started broadcasting esports on primary channels.

主流電台開始在主要頻道轉播電競。

We started looking at esports in the millions.

看電競的人數開始上看數百萬人。

It was sport.

它是種運動。

It was the only sport.

那時唯一的運動。

People under 20

二十歲以下的人看／ 開始看電競的可能性遠高於

are much more likely to start to watch esports or watch esports,

than go and have a look at traditional sports.

去看傳統運動。

The Commonwealth Games this summer

今年夏天的大英國協運動會

is going to have esports alongside traditional sports.

除了傳統運動之外，還會有電競。

The Asian Games later this year are going to have it as a medal event

今年接下來的亞洲運動會， 除了傳統運動之外，

alongside traditional sports.

也會有電競，且有獎牌。

The gaming industry is three times bigger than the music industry.

遊戲產業是音樂產業的三倍大。

It's going to double by 2025.

到 2025 年還會再翻倍。

The most important part about it

最重要的是，

is it's redefining our notion of what is sports and competition

就是遊戲重新定義了我們 對於運動和競賽的觀念，

and how we get into that accessible world of fun,

及我們如何進入這個 府門大開的世界，

趣味、與人連結， 以及享受自己的世界。

of connecting with people and enjoying ourselves.

Now, I mentioned Rudy earlier.

我先前提到魯迪。

For Rudy, his dream hit a wall.

魯迪的夢想遇到阻礙。

He started gaming.

他開始玩遊戲。

He really enjoyed it.

他很享受。

Then when he was 25, he saw a competition:

二十五歲時，他看到一個比賽：

World's Fastest Gamer.

世界上最快的遊戲玩家。

30,000 people entered this.

三萬人參加這個比賽。

Rudy won.

魯迪贏了。

Rudy got a professional contract with the McLaren simulator team.

魯迪和麥拉倫模擬團隊 簽下了職業合約。

This led on to Rudy getting a contract for Huber racing

後來讓魯迪和 Huber Racing 簽下合約，

in the Porsche Carrera Cup Germany and the Super GT Cup.

參與德國保時捷卡萊拉盃 以及超級 GT 盃。

Rudy is winning some of the most difficult competitions in the world.

魯迪贏了一些世界上最困難的比賽。

Just like he did in the virtual world.

和他在虛擬世界中一樣。

Play gives us new possibilities.

「玩」給了我們新的可能性。

The technology is closing the gap

科技讓我們的熱望

between our aspirations and our access to that opportunity.

能更接近實現的機會。

It's closing down barriers,

科技破除了阻礙，

geographic barriers, social barriers,

地理阻礙、社會阻礙、

economic barriers.

經濟阻礙，科技讓魯迪 能實現他的夢想。

It enabled Rudy to go and live his dream.

We all have dreams

我們都有夢，

and this is allowing us to go and fulfill our dreams.

而這讓我們能夠去圓夢。

A new generation of people is starting to understand

新一代的人

開始真正了解身在、生活在

what it really means to go and live in a world augmented by technology.

科技擴增的世界中是什麼意義。

The relevance of it, the context of it,

它的重要性、它的情境，

what it actually means to go and connect with people

去與人連結且科技無所不在的真締。

and technology being part of everything.

They are able to go and reimagine the world around them.

他們能夠重新建構他們身邊的世界。

They’re more data literate than ever.

他們的資料素養比以往都還要高。

They're ready to go and create that next wave of innovation.

他們已經準備好要去 創造下一波的創新。

This really is the new era for play.

這真的是「玩」的新紀元。

And it's open to everyone.

而且大門為所有人而開。

Thank you.

謝謝。

(Applause)

（掌聲）