A Republican mayor's plan to replace partisanship with policy | G.T. Bynum

51,632 views ・ 2018-01-01

TED


请双击下面的英文字幕来播放视频。

翻译人员: Chen Zou 校对人员: Ye Ye
00:12
So last year, I ran for mayor of my hometown, Tulsa, Oklahoma.
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去年,我在我的家乡俄克拉荷马州的 塔尔萨市参加了市长选举。
00:17
And I was the underdog.
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我是处于下风的,
00:18
I was running against a two-term incumbent,
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我需要和一个连任两届 的在职人员竞争,
00:21
and my opponent ran the classic partisan playbook.
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而且我的对手使用了 经典的党派战术。
00:25
He publicized his endorsement of Donald Trump.
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他公开了自己对特朗普的拥护,
00:27
He publicized a letter that he sent to President Obama
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并发表了一封他寄给 奥巴马总统的信,
00:30
protesting Syrian refugees,
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抗议叙利亚难民,
00:32
even though none of them were coming to Tulsa.
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即使这些都没有在 塔尔萨发生。
00:35
(Laughter)
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(观众笑声)
00:37
He ran ads on TV that my kids thought made me look like Voldemort,
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他在电视上放广告,我的孩子觉得 那广告使我看起来像伏地魔,
00:42
and sent out little gems in the mail, like this.
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而且他还在信件中派发 这些小玩意儿,比如这个。
00:48
[America's most liberal labor union has endorsed]
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【全美最自由主义的劳工会已背书】
00:50
Never mind that "America's most liberal labor union,"
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且不要去理会这个“全美 最自由主义的劳工会”的广告
00:53
as defined by this ad, was actually the Tulsa Firefighters Union,
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给出的定义,这实际上是 塔尔萨的消防联合会,
00:58
hardly a famed bastion of liberalism.
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根本就不是一个自由主义的堡垒。
(观众笑声)
01:01
(Laughter)
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01:02
Never mind that while she was running for president
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且不要说一个在竞选总统,
01:05
and he was serving in his final year in that office,
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而一个正值任期的最后一年,
01:08
Hillary, Barack and I could just never find the time to get together
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希拉里, 巴拉克和我从来没能 找到一个时间会面,
01:11
and yuck it up about the Tulsa mayor's race.
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讨论关于塔尔萨的市长选举。
01:14
(Laughter)
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(观众笑声)
01:17
Never mind that I, like my opponent,
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且不要说,我,和我的对手一样,
01:21
am a Republican.
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是一个共和党。
01:22
(Laughter)
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(观众笑声)
01:25
And so when something like this hits you in a campaign,
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所以当这样的事情在竞选中 发生在你身上的时候,
01:30
you have to decide how you're going to respond,
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你必须决定如何去回应,
我们有一个新颖的想法。
01:34
and we had a novel idea.
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01:36
What if, instead of responding with partisanship,
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如果不去以党派之争来回应,
01:41
we responded with a focus on results?
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而是以对结果的 关注来回应呢?
01:43
What if we ran a campaign
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如果我们能够开展一个竞选活动,
01:46
that was not about running against someone,
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不是关于反对某人,
01:50
but was about bringing people together behind a common vision?
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而是将人们带到一个 相同的愿景下呢?
01:53
And so we decided to respond not with a negative ad
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所以我们决定不以 一个消极的广告来回应,
01:58
but with something people find even sexier --
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而是以一些人们觉得 更性感的东西——
02:01
data points.
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数据点。
02:03
(Laughter)
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(观众笑声)
02:05
And so we emphasized things like increasing per capita income in our city,
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我们重点强调了像关于 增加我们市的人均收入,
02:10
increasing our city's population,
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增加城市的人口这样的问题,
02:13
and we stuck to those relentlessly, throughout the campaign,
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而且我们在整个选举过程中 不断强调这些,
02:18
always bringing it back to those things
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总是将关注点带回到 这些问题上,
02:20
by which our voters could measure, in a very transparent way,
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让选民能够以一种 透明的方式可以考量
02:25
how we were doing,
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我们做得如何,
02:26
and hold me accountable if I got elected.
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以及如果我赢得了选举, 如何让我负责到底。
02:28
And a funny thing happened when we did that.
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在这之后, 一件有趣的事情发生了。
02:31
Tulsa is home to one of the most vibrant
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塔尔萨是这个国家最具活力的
02:33
young professional populations in the country,
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年轻专业人士聚集的城市,
02:35
and they took notice of this approach.
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这个方式引起了这些年轻人的注意。
02:39
We have in our culture in our city,
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在我们的文化和城市中
02:41
an ethos where our business leaders don't just run companies,
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存在这样的社会思潮, 即商业领袖不仅仅经营公司,
02:45
they run philanthropic institutions and nonprofits,
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同时还经营慈善机构 和非营利性组织,
02:49
and those folks took notice.
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这些人也注意到了我们的作为。
02:51
We have parents who are willing to sacrifice today
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有很多父母愿意牺牲自己的今天,
02:55
so that their kids can have a better future,
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去为他们的孩子换取更好的未来。
02:57
and those people took notice, too.
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这些人也注意到了。
03:00
And so on election day,
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所以在选举的那天,
03:02
I, G.T. Bynum,
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我,G.T. Bynum,
03:04
a guy whose name reminds people of a circus promoter ...
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一个名字总是让人们想起 马戏团营销员的人——
(观众笑声)
03:08
(Laughter)
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03:09
a guy with the raw animal magnetism of a young Orville Redenbacher ...
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一个有着年轻奥威尔·瑞登巴可那般 初生牛犊不怕虎精神的人——
03:14
(Laughter)
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(观众笑声)
03:17
I won the election by 17 points.
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我以 17 个百分点的优势赢得了选举。
03:21
(Applause)
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(观众掌声)
03:26
And we did it with the support of Republicans and Democrats.
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我们共和党人和民主党人的 共同支持下赢得了选举。
03:31
Now, why is that story and that approach so novel?
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那么,为什么那个故事 和那个方式如此新颖?
03:36
Why do we always allow ourselves
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为什么我们总是让自己
回落到最终会导致分裂的
03:38
to fall back on philosophical disagreements
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03:41
that ultimately lead to division?
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思维分歧上?
03:46
I believe it is because politicians
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我认为,这是因为政治家们
03:48
find it easier to throw the red meat out to the base
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发现相比起创新, 向底层人民施舍一些好处
03:51
than to innovate.
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要更加容易。
03:53
The conventional wisdom is that to win an election,
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传统的智慧是, 要想赢得一个选举,
03:55
you have to dumb it down
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你必须深入到基层,
03:57
and play to your constituencies' basest, divisive instincts.
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把玩你选区内最基本的、 分裂的直觉。
04:03
And when somebody wins an election like that,
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当人们以那样的方式赢得了选举时,
04:06
they win, that's true,
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他们赢了,毋庸置疑,
04:09
but the rest of us lose.
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但其他人就输了。
04:12
And so what we need to do is think about how can we change that dynamic.
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所以我们需要想一想 如何改变那个局面。
04:16
How can we move in a direction
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我们如何朝着一个
04:20
where partisanship is replaced with policy?
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用政策取代党派之争的方向前进?
04:23
And fortunately, there's a growing bipartisan movement across this country
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幸运的是,有一个不断壮大的 两党运动正在全国范围内
04:27
that is doing just that.
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实践这一策略。
04:29
One of its heroes is a guy named Mitch Daniels.
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其中的一个英雄 是一个叫米奇·丹尼尔斯的人。
04:32
Mitch Daniels served as George W. Bush's budget director,
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米奇·丹尼尔斯曾经是 小布什的预算主管,
04:36
and during that time,
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在任职期间,
04:37
he created what was called the PART tool.
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他创造了一个叫 PART 的工具。
04:40
The PART tool allowed people to evaluate a broad range of federal programs
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这个工具允许人们去评估 一个大范围内的联邦项目,
04:46
and apply numerical scoring for them
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并且将数字打分制
04:49
on things like program management and project results.
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运用在比如项目管理 和项目结果这样的事情上。
04:52
And using this, they evaluated over a thousand federal programs.
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利用这个工具,他们评估了 超过 1000 个联邦项目。
04:57
Over 150 programs had their funding reduced
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超过 150 个项目 被削减了经费。
05:01
because they could not demonstrate success.
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因为他们不能够 证明项目是成功的。
05:05
But unfortunately, there wasn't ever a well-publicized increase in funding
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但遗憾的是,在那些被证明 成功了的项目中,
05:09
for those programs that did demonstrate success,
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我们没有看到公开的经费增长。
05:12
and because of this, the program was never really popular with Congress,
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正因如此,这类项目 一直没有受到国会的重视,
05:15
and was eventually shuttered.
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最终被关闭了。
05:17
But the spirit of that program lived on.
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但是那些项目的精神还在流传。
05:20
Mitch Daniels went home to Indiana,
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米奇·丹尼尔斯回到了 家乡印第安纳州,
05:22
ran for governor, got elected,
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参加了州长选举,并成功当选,
05:24
and applied the same premise to state programs,
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然后将同样的原理 运用到了州项目上,
05:27
reducing funding for those programs that could not demonstrate success,
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削减了那些不能被证明 行之有效的项目的经费。
05:32
but this time, he very publicly increased funding for those programs
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但这一次,他非常公开地 为那些成功的项目
05:37
that could demonstrate success,
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增加了经费,
05:39
things like increasing the number of state troopers
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比如增加了必需的
05:42
that they needed to have,
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州警员的数量,
05:43
reducing wait times at the DMV --
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缩短了民众在车管所的等待时间——
05:46
and today, Mitch Daniels is the president of Purdue University,
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现在, 米奇·丹尼尔斯 是普渡大学的校长。
05:49
applying yet again the same principles,
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正在将同样的理念
05:52
this time at the higher ed level,
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应用到高等教育上,
这样做是为了保证学生的 学费在五年时间内
05:54
and he's done that in order to keep tuition levels for students there flat
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05:58
for half a decade.
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维持稳定。
06:00
Now, while Mitch Daniels applied this at the federal level,
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现在,米奇·丹尼尔斯将这个策略 应用在了联邦层面和
06:03
the state level, and in higher ed,
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州层面,以及高等教育界,
06:05
the guy that really cracked the code for cities
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而民主党人,马丁·奥马利,
06:08
is a Democrat, Martin O'Malley,
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在他作为巴尔的摩市长的执政期间
06:11
during his time as Mayor of Baltimore.
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真正使这个做法 在城市实现了突破。
06:14
Now, when Mayor O'Malley took office,
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市长奥马利上任的时候,
06:15
he was a big fan of what they'd been able to do in New York City
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当涉及到打击犯罪,他很热衷于尝试
06:19
when it came to fighting crime.
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他们曾经在纽约市所采取的策略。
06:21
When Rudy Giuliani first became Mayor of New York,
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当鲁迪·朱利安尼第一次 担任纽约市长的时候,
06:24
crime statistics were collected on a monthly, even an annual basis,
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犯罪数据是按月, 甚至按年来收集的,
06:29
and then police resources would be allocated based on those statistics.
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警力资源会依据 这些数据来调配。
06:34
Giuliani shrunk that time frame, so that crime statistics
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朱利安尼压缩了这一时间框架, 使得犯罪数据
06:37
would be collected on a daily, even hourly basis,
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会按照每日,甚至是每小时更新,
06:41
and then police resources would be allocated
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然后警力资源会被快速调配到
06:44
to those areas quickly where crimes were occurring today
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当天发生犯罪的地区,
06:48
rather than where they were occurring last quarter.
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而不是上一个季度发生犯罪的地区。
06:52
Well, O'Malley loved that approach, and he applied it in Baltimore.
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奥马利热衷于使用那个策略, 于是将它应用到了巴尔的摩
06:55
And he applied it to the two areas that were most problematic for Baltimore
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从打击罪犯的角度来说
07:01
from a crime-fighting standpoint.
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最多问题的两个地区。
07:03
We call these the kidneys of death.
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我们把这些地区叫作“死亡之肾”。
07:05
[Baltimore homicides and shootings, 1999]
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【1999 年巴尔的摩谋杀和枪击事件】
07:07
So there they are, the kidneys.
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这就是那两个“肾”。
07:09
Now watch this.
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现在看这个——
07:11
Watch what happens when you apply data in real time
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如果你实时更新数据,
07:14
and deploy resources quickly.
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然后迅速调配资源会发生什么。
07:19
In a decade, they reduced violent crime in Baltimore
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利用这个策略,在十年之内, 他们使巴尔的摩的
07:21
by almost 50 percent, using this approach,
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暴力犯罪率下降了 50%。
07:24
but the genius of what O'Malley did
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但是奥马利真正厉害的地方在于,
07:27
was not that he just did what some other city was doing.
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他并没有单纯模仿其它城市的做法——
07:29
Lots of us mayors do that.
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虽然很多我们的市长们 都是那样做的。
07:31
(Laughter)
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(观众笑声)
07:33
He realized that the same approach could be used to all of the problems
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他意识到了同样的策略 可以被应用到这个城市所面临的
07:37
that his city faced.
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所有问题上。
07:39
And so they applied it to issue after issue in Baltimore,
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所以,他们将它应用到了 巴尔的摩的一个又一个问题上,
07:41
and today, it's being used by mayors across the country
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现在,全国的很多市长 都在用该策略
07:45
to deal with some of our greatest challenges.
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去应对一些我们最大的挑战。
整体说来,这个方式 是很简单的——
07:48
And the overall approach is a very simple one --
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07:51
identify the goal that you want to achieve;
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确认你想要达到的目标;
07:54
identify a measurement by which you can track progress
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确认一个测量方式, 通过它可以跟踪
07:57
toward that goal;
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实现目标的进度;
07:59
identify a way of testing that measurement cheaply and quickly;
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确认一个低成本而且快速的 测试衡量标准的方法,
08:05
and then deploy whatever strategies you think would work,
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然后调配一切 你认为有效的策略,
08:09
test them,
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检测它们,
08:11
reduce funding for the strategies that don't work,
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减少没有实际用处的 策略的经费,
08:14
and put your money into those strategies that do.
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然后将你们的资金投放在 有实际用处的策略上。
08:17
Today, Atlanta is using this to address housing issues
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现今,亚特兰大正在使用 这个方式解决无家可归人群的
08:20
for their homeless population.
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住房问题。
08:22
Philadelphia has used this to reduce their crime rates
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费城利用这一策略将犯罪率降低到了
08:25
to levels not enjoyed since the 1960s.
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上世纪 60 年代以来的最低水平。
08:28
Louisville has used this not just for their city
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路易斯维尔不仅在他们的城市中 使用了这种方法,
08:32
but in a community-wide effort bringing resources together
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而且通过社区群体的努力 将资源整合在一起,
08:35
to address vacant and abandoned properties.
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以解决空置和废弃房产的问题。
08:39
And I am using this approach in Tulsa.
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现在,我在塔尔萨 也使用了这个策略。
08:41
I want Tulsa to be a world-class city,
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我想要塔尔萨成为 一个世界级的城市,
08:45
and we cannot do that if we aren't clear in what our goals are
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如果我们不清楚我们的目标,
08:49
and we don't use evidence and evaluation to accomplish them.
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而且也不使用证据和评估 去达成目标,一切就只是空谈。
08:54
Now, what's interesting, and we've found in implementing this,
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有趣的是,我们在 推行的过程中发现,
08:58
a lot of people, when you talk about data,
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当你说到数据的时候,
09:01
people think of that as a contrast to creativity.
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很多人会认为这不是创造力。
09:05
What we've found is actually quite the opposite.
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而我们发现,事实截然相反。
09:07
We've found it to be an engine for creative problem-solving,
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我们发现数据可以推动 创造性的解决问题,
09:10
because when you're focused on a goal,
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因为当你关注在一个目标上,
09:14
and you can test different strategies quickly,
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而且你可以快速地测试 不同策略的时候,
09:16
the sky's the limit on the different things that you can test out.
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你可以检测的对象就是无限的。
09:20
You can come up with any strategy that you can come up with
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你可以提出任何你想到的策略,
09:23
and utilize and try and test it
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然后使用、尝试和检测它们,
09:25
until you find something that works, and then you double down on that.
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直到你发现可行的方式, 然后在该方式上付出双倍的努力。
09:28
The other area that we've found that it lends itself to creativity
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我们发现的另一个 具有创新潜能的领域是,
09:32
is that it breaks down those old silos of ownership
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它打破了我们在政府中经常遇到的
09:35
that we run into so often in government.
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旧的所有权壁垒。
09:38
It allows you to draw all the stakeholders in your community
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它使得你可以在社区中 将所有的利益相关人,
09:42
that care about homelessness or crime-fighting or education
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那些关注无家可归问题、 打击罪犯、教育
09:47
or vacant and abandoned properties,
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或者空缺和弃置房产的人
09:50
and bring those people to the table
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聚集在一起,
09:52
so you can work together to address your common goal.
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你们可以通过合作 达成你们共同的目标。
09:56
Now, in Tulsa, we're applying this
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在塔尔萨,我们正在将该策略
09:58
to things that are common city initiatives,
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应用到一些常见的城市计划中,
10:02
things like, as you've heard now repeatedly,
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就像你经常听到的,
10:04
public safety -- that's an obvious one;
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公共安全——这个很明显;
10:07
improving our employee morale at the city --
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提高城市工作人员的士气——
10:09
we don't think you could do good things unless you've got happy employees;
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如果没有快乐的员工,我不认为 你可以实现任何改善;
10:14
improving the overall street quality throughout our community.
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以及改善整个社区的整体街道质量。
10:18
But we're also applying it to things that are not so traditional
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但是我们也将该策略应用在了 不那么传统的事情上——
10:22
when you think about what cities are responsible for,
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从城市责任的角度出发,
10:25
things like increasing per capita income,
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比如增加人均收入,
10:28
increasing our population,
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增加人口,
10:29
improving our high school graduation rates,
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提高中学毕业率,
10:32
and perhaps the greatest challenge that we face as a city.
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也许还包含我们作为城市 所面对的最大的挑战。
10:38
At the dawn of the 1920s,
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20 世纪 20 年代初,
10:40
Tulsa was home to the most vibrant African American community in the country.
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塔尔萨拥有全国最活跃的 非裔美国人社区。
10:44
The Greenwood section of our city was known as Black Wall Street.
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我们城市的格林伍德区域 以“黑色华尔街”闻名。
10:49
In 1921, in one night,
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在1921年的一个晚上,
10:52
Tulsa experienced the worst race riot in American history.
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塔尔萨经历了整个美国历史上 最恶劣的种族暴乱。
10:56
Black Wall Street was burned to the ground,
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“黑色华尔街”被夷为平地。
11:00
and today, a child that is born
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今天,一个在我们城市中
11:02
in the most predominantly African American part of our city
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最主要的非裔美国人 聚居地出生的小孩,
11:05
is expected to live 11 years less than a kid that's born elsewhere in Tulsa.
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预计比在塔尔萨其它地区 出生的小孩寿命要短 11 年。
11:11
Now, for us, this is a unifying issue.
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对我们来说, 这是一个共同的问题。
11:15
Four years from now, we will recognize
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在未来四年,我们将迎来
11:18
the 100th commemoration of that awful event,
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那个可怕事件的 100 周年。
11:22
and in Tulsa, we are bringing every tool that we can
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在塔尔萨,我们将竭尽全力
11:27
to address that life-expectancy disparity,
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去缩短预计寿命的差异。
11:29
and we're not checking party registration cards
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我们不会在会议大厅门口
查看党派注册卡。
11:32
at the door to the meetings.
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11:34
We don't care who you voted for for president
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如果你想帮助这些孩子
11:36
if you want to help restore the decade of life
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找回失去的十年生命,
11:39
that's being stolen from these kids right now.
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我们不关心你给 哪位总统候选人投了票。
11:42
And so we've got white folks and black folks,
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我们需要白人和黑人,
11:46
Hispanic folks and Native American folks,
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拉丁裔美国人和美国原住民,
11:48
we've got members of Congress, members of the city council,
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国会成员和市议会成员,
商业领导者和宗教领导者,
11:51
business leaders, religious leaders,
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11:52
Trump people and Hillary people,
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支持特朗普的人和支持希拉里的人,
11:55
all joined by one common belief,
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都在一个共同的信仰下 集合在一起,
11:58
and that is that a kid should have an equal shot at a good life in our city,
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那就是在我们的城市,每个孩子拥有 美好生活的机会应该是均等的,
12:02
regardless of what part of town they happen to be born in.
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无论他们在城市的哪个地区出生。
12:07
Now, how do we go forward with that?
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那么,我们如何实现这个目标?
12:10
Is that easy to accomplish?
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这是容易完成的事情吗?
12:12
Of course not!
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当然不是。
12:14
If it were easy to accomplish,
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如果很容易就完成,
有人就已经在我们之前做到了。
12:16
somebody would have already done it before us.
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12:19
But what I love about city government
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但是我认为,城市政府 最吸引人的地方在于,
12:21
is that the citizens can create
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市民可以创造
12:23
whatever kind of city they're willing to build,
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任何他们想要建造的城市。
12:25
and in Tulsa, we have decided to build a city
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在塔尔萨,我们决定 建造这样一个城市,
12:29
where Republicans and Democrats use evidence, data and evaluation
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在这个城市中,共和党和民主党 使用事实,数据和评估
12:34
to solve our greatest challenges together.
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去一起解决我们最大的挑战。
12:38
And if we can do this,
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如果我们可以做到,
12:40
if we can set partisanship aside
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如果我们能在全国唯一一个
12:42
in the only state in the whole country where Barack Obama never carried
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奥巴马从未拿下过一个县的州
12:47
a single county,
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抛开党派之争,
12:49
then you can do it in your town, too.
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那么你也可以在你的城镇做到。
12:51
(Laughter)
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(观众笑声)
12:53
Your cities can be saved or squandered
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你的城市在一代人的时间之内
12:56
in one generation.
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就可以被拯救,或是摧毁。
12:59
So let's agree to set aside our philosophical disagreements
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所以让我们共同努力, 将思想分歧放在一边,
13:05
and focus on those aspirations that unite us.
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关注那些将我们 团结在一起的愿景。
13:09
Let's grasp the opportunity that is presented by innovation
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让我们抓住创新带来的机遇,
13:13
to build better communities for our neighbors.
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为我们的邻居建造 更好的社区。
13:16
Let's replace a focus on partisan division
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让我们关注结果,
13:20
with a focus on results.
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而不是党派分裂,
13:23
That is the path to a better future for us all.
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这才是带领我们所有人 通向更美好未来的道路。
13:27
Thank you for your time.
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谢谢。
13:28
(Applause)
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(观众掌声)
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