How conscious investors can turn up the heat and make companies change | Vinay Shandal

57,992 views ใƒป 2018-11-12

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Hanwool Chung ๊ฒ€ํ† : Jihyeon J. Kim
00:13
We love to engage on the issues of the day.
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์šฐ๋ฆฌ๋Š” ๊ทธ๋‚ ๊ทธ๋‚  ๋ฐœ์ƒํ•˜๋Š” ๋ฌธ์ œ์— ์ฐธ๊ฒฌํ•˜๊ธธ ์ข‹์•„ํ•˜์ฃ .
00:16
We love it.
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์—ด๊ด‘ํ•ฉ๋‹ˆ๋‹ค.
00:17
We comment on the news,
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๋‰ด์Šค์— ๋Œ€ํ•ด์„œ ํ•œ ๋งˆ๋””์”ฉ ํ•˜๊ณ ,
00:18
we post our views on social media,
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SNS์— ์˜๊ฒฌ์„ ์˜ฌ๋ฆฌ๊ณ ,
00:21
we march, we protest ...
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์‹œ์œ„ํ•˜๊ณ , ์ €ํ•ญํ•ฉ๋‹ˆ๋‹ค.
00:24
But who among us is working on solutions,
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ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ์ค‘์— ๋ฌธ์ œ์˜ ํ•ด๊ฒฐ์ฑ…์— ์ง‘์ค‘ํ•˜๋Š” ์‚ฌ๋žŒ์ด ์žˆ๋‚˜์š”?
00:27
big solutions to big issues,
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์ค‘์š”ํ•œ ์‚ฌ๊ฑด์— ๋Œ€ํ•œ ์ค‘์š”ํ•œ ํ•ด๊ฒฐ์ฑ…์ด์š”.
00:30
like gun violence,
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์ด๊ธฐ ์‚ฌ๊ฑด ๊ฐ™์€ ๊ฑฐ์š”.
00:32
mistreatment of workers,
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๋…ธ๋™์ž๋“ค์— ๋Œ€ํ•œ ๋ถ€๋‹นํ•œ ์ฒ˜์šฐ,
00:34
flood, famine, drought?
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ํ™์ˆ˜, ๊ตถ์ฃผ๋ฆผ, ๊ฐ€๋ญ„์€์š”?
00:35
Who is on it?
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๋ˆ„๊ฐ€ ์ฒ˜๋ฆฌํ•˜๊ณ  ์žˆ์ฃ ?
00:38
Boom!
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์พ…!
00:40
These guys.
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์ด ๋ถ„๋“ค์ž…๋‹ˆ๋‹ค.
00:42
(Laughter)
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(์›ƒ์Œ)
00:44
What? You were hoping for Peter Parker?
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๋ญ, ์ŠคํŒŒ์ด๋”๋งจ์„ ๊ธฐ๋Œ€ํ•˜์…จ๋‚˜์š”?
00:46
The Avengers?
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์–ด๋ฒค์ ธ์Šค์š”?
00:48
You don't expect this beacon of diversity,
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์ด๋Ÿฐ ๋‹ค์–‘์„ฑ์„ ๊ธฐ๋Œ€ํ•˜์ง„ ์•Š์œผ์…จ์ฃ ?
00:51
these good-looking, nicely dressed dudes just oozing charisma to solve the issues?
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์ด ๋ง๋”ํ•œ, ๊ฒฉ์‹์ฐจ๋ ค ์ž…์€ ์‹ ์‚ฌ๋“ค์ด ์นด๋ฆฌ์Šค๋งˆ๋กœ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•  ๊ฑฐ๋ผ๊ณค์š”?
00:57
Well good, because they're actually not going to solve the issues.
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๋ญ ์ข‹์Šต๋‹ˆ๋‹ค, ์‹ค์ œ๋กœ ์ €๋“ค์€ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜์ง„ ์•Š์„ ๊ฑฐ์˜ˆ์š”.
01:00
But before you dismiss them,
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ํ•˜์ง€๋งŒ ์ด๋“ค์„ ๋’ค๋กœํ•˜๊ธฐ ์ „์—
01:03
let me say, they're not going to solve the issues,
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์ด ๋ง์”€์„ ๋“œ๋ ค์•ผ ํ•  ๊ฒƒ ๊ฐ™์•„์š”. ๊ทธ๋“ค์€ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜์ง„ ์•Š์Šต๋‹ˆ๋‹ค.
01:06
but they will show us how.
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ํ•˜์ง€๋งŒ ๋ฐฉ๋ฒ•์„ ์•Œ๋ ค์ค„ ๊ฑฐ์˜ˆ์š”.
01:09
So who are they?
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๊ทธ๋ž˜์„œ ์ €๋“ค์ด ๋ˆ„๊ตฌ๋ƒ๊ณ ์š”?
01:10
They're activist investors:
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์ €๋“ค์€ ํ–‰๋™์ฃผ์˜ ํˆฌ์ž๊ฐ€๋“ค์ž…๋‹ˆ๋‹ค.
01:12
Carl Icahn, Dan Loeb, Paul Singer, Barry Rosenstein.
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์นผ ์•„์ด์นธ, ๋Œ„ ๋กœ์—ก, ํด ์‹ฑ์–ด, ๋ฐฐ๋ฆฌ ๋กœ์  ์Šคํƒ€์ธ.
01:18
These are the modern-day OGs of Wall Street.
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์ด๋“ค์€ ํ˜„๋Œ€ํŒ ์›”๊ฐ€์˜ ๊นกํŒจ๋“ค์ž…๋‹ˆ๋‹ค.
01:22
(Laughter)
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(์›ƒ์Œ)
01:23
These are scary dudes.
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์•„์ฃผ ๋ฌด์„œ์šด ์‚ฌ๋žŒ๋“ค์ด์ฃ .
01:24
I don't mean Green Goblin scary.
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์ €๋Š” ๋ฌด์„œ์šด ๋„๊นจ๋น„๋ฅผ ์ด์•ผ๊ธฐํ•˜๋Š” ๊ฒŒ ์•„๋‹™๋‹ˆ๋‹ค.
01:26
I mean real scary.
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์ œ ๋ง์€ ์ด๋“ค์€ ์ง„์งœ ๋ฌด์„œ์šด ์‚ฌ๋žŒ๋“ค์ด๋ผ๋Š” ๊ฑฐ์˜ˆ์š”.
01:29
The fear they strike in the hearts of a company's CEO and board
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์ €๋“ค์ด ์–ด๋Š ํšŒ์‚ฌ์˜ ์ฃผ์‹์„ ๋งค์ž…ํ•  ๋•Œ ๊ทธ ํšŒ์‚ฌ์˜ CEO์™€ ์ฃผ์ฃผ๋“ค์ด ๋Š๋ผ๋Š” ๊ณตํฌ๋Š”
01:33
when they enter its stock
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01:35
is the same fear you feel when you hear a bear outside your tent,
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์—ฌ๋Ÿฌ๋ถ„๋“ค์ด ํ…ํŠธ ๋ฐ”๋กœ ๋ฐ”๊นฅ์—์„œ ๊ณฐ์†Œ๋ฆฌ๋ฅผ ๋“ค์—ˆ์„ ๋•Œ ๋Š๋ผ๋Š” ๊ณตํฌ์™€ ๋™์ผํ•ฉ๋‹ˆ๋‹ค.
01:40
and it's dark,
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์–ด๋‘ก๊ณ 
01:41
and you're sitting there with a mouthful of Doritos --
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๊ทธ ์•ˆ์— ์•‰์•„์žˆ๋Š” ์—ฌ๋Ÿฌ๋ถ„ ์ž…์•ˆ์—” ๋„๋ฆฌํ† ์Šค๊ฐ€ ๊ฐ€๋“ํ•˜์ฃ .
01:44
(Laughter)
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(์›ƒ์Œ)
01:45
that just moments ago,
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๋ฐฉ๊ธˆ ์ „์œผ๋กœ ๋Œ์•„๊ฐ€,
01:46
you had snuck out of the tent to pull down from the bear hang,
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์•ˆ์ฃผ๊ฑฐ๋ฆฌ ์กฐ๊ธˆ ๊ฐ–๊ณ  ์žˆ๋‹ค๋Š” ์ด์œ ๋กœ ๊ณฐ์—๊ฒŒ ๋‹นํ•˜์ง€ ์•Š์œผ๋ ค๊ณ 
01:49
because you had the munchies.
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ํ…ํŠธ์—์„œ ๋ชฐ๋ž˜ ๋น ์ ธ๋‚˜์˜ฌ ๋•Œ
01:51
That fear.
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๊ทธ ๊ณตํฌ๊ฐ์ด์š”!
01:53
And in that moment, you are praying,
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๊ทธ ์ˆœ๊ฐ„ ์—ฌ๋Ÿฌ๋ถ„์€ ๊ธฐ๋„ํ•˜๊ฒ ์ฃ .
01:54
"Oh Lord, please let this bear be passing through."
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"์˜ค ์ฃผ์—ฌ, ์ œ๋ฐœ ๊ณฐ์ด ๊ทธ๋ƒฅ ์ง€๋‚˜๊ฐ€๊ฒŒ ํ•ด์ฃผ์„ธ์š”."
01:58
That bear is not passing through!
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๊ทธ ๊ณฐ์€ ์ง€๋‚˜๊ฐ€์ง€ ์•Š์„ ๊ฒ๋‹ˆ๋‹ค.
02:01
That bear made a detour for you.
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๊ณฐ์€ ๋‹น์‹ ์—๊ฒŒ ๋‹ค์‹œ ๋Œ์•„๊ฐˆ ๊ฑฐ์˜ˆ์š”.
02:04
Bears like Doritos!
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๊ณฐ๋“ค์€ ๋„๋ฆฌํ† ์Šค๋ฅผ ์ข‹์•„ํ•œ๋‹ค๊ณ ์š”!
02:06
(Laughter)
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(์›ƒ์Œ)
02:07
Activists like money.
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ํ–‰๋™๊ฐ€๋“ค์€ ๋ˆ์„ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค.
02:09
Some activists also like Doritos, but they definitely want money.
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์–ด๋–ค ํ–‰๋™๊ฐ€๋“ค์€ ๋„๋ฆฌํ† ์Šค๋„ ์ข‹์•„ํ•˜๊ฒ ์ฃ , ํ•˜์ง€๋งŒ ๊ทธ๋“ค์€ ๋ถ„๋ช…ํžˆ ๋ˆ์„ ์›ํ•ฉ๋‹ˆ๋‹ค.
02:16
And the way they make money, the way they create value,
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๊ทธ๋“ค์ด ๋ˆ์„ ๋ฒ„๋Š” ๋ฐฉ์‹์€, ๊ทธ๋“ค์ด ๊ฐ€์น˜๋ฅผ ์ฐฝ์ถœํ•˜๋Š” ๋ฐฉ์‹์€
02:20
is by getting management of corporations
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ํšŒ์‚ฌ์˜ ๊ฒฝ์˜๊ถŒ์„ ์ทจ๋“ํ•จ์œผ๋กœ์จ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค.
02:23
to make changes.
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๋ณ€ํ™”๋ฅผ ์ฃผ๋Š” ๊ฑฐ์ฃ .
02:26
Now, some will argue that the changes they create,
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์–ด๋–ค ๋ถ„๋“ค์€ ๋ฐ˜๋ฌธํ•˜์‹ค ๊ฒ๋‹ˆ๋‹ค. ๊ทธ๋“ค์ด ๋งŒ๋“œ๋Š” ๋ณ€ํ™”๋Š”
02:29
the value they create, is too short-term in nature.
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๊ทธ๋“ค์ด ๋งŒ๋“œ๋Š” ๊ฐ€์น˜๋Š” ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์•„์ฃผ ์งง์€ ์ˆœ๊ฐ„ ๋™์•ˆ๋งŒ ์œ ์ง€๋œ๋‹ค๊ณ ์š”.
02:32
And others will say the tactics they use are egregious.
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์–ด๋–ค ๋ถ„๋“ค์€ ์ด๋ ‡๊ฒŒ ์–˜๊ธฐํ•  ๊ฑฐ์˜ˆ์š”. ๊ทธ๋“ค์ด ์“ฐ๋Š” ์ „์ˆ ์€ ์ง€๋…ํ•˜๋‹ค๊ณ ์š”.
02:36
I agree.
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๋™์˜ํ•ฉ๋‹ˆ๋‹ค.
02:37
Long, drawn-out lawsuits,
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์˜ค๋ž˜ ์ง€์—ฐ๋˜๋Š” ์†Œ์†ก๋“ค,
02:39
public smear campaigns --
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๊ณต๊ณต์˜ ์ค‘์ƒ๋ชจ๋žต ์ „์ˆ ๋“ค.
02:40
there is no need for that.
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์ด๋Ÿฐ ๊ฒƒ๋“ค์€ ์•„๋ฌด๋„ ํ•„์š”๋กœ ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
02:43
But I must say, there's a small handful of activists,
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ํ•˜์ง€๋งŒ ๋ถ„๋ช…ํžˆ ๋ฐํ˜€๋‘ฌ์•ผํ•  ๊ฑด, ์•„์ฃผ ์ ์€ ํ–‰๋™๊ฐ€๋“ค์€
02:46
very small,
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์•„์ฃผ ์ž‘์€ ๋น„์œจ์€
02:48
that go to great lengths to be constructive and collaborative.
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๊ฑด์„ค์ ์ด๊ณ  ํ˜‘๋™์ ์ด๋ ค๊ณ  ์• ๋ฅผ ์“ฐ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
02:51
And overall, we have to give credit where credit is due.
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๊ทธ๋ฆฌ๊ณ  ์ „๋ฐ˜์ ์œผ๋กœ ์šฐ๋ฆฌ๋Š” ์ž˜ํ•œ ๊ฒƒ์—๋Š” ์นญ์ฐฌ์„ ํ•ด์ค˜์•ผํ•ฉ๋‹ˆ๋‹ค.
02:53
As a group, they have managed to catalyze large-scale change
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๊ทธ๋“ค์€ ํ•˜๋‚˜์˜ ๊ทธ๋ฃน์œผ๋กœ ํฐ ํšŒ์‚ฌ์—์„œ ํฐ ๋ณ€ํ™”๋ฅผ ์ด๋Œ์–ด๋ƒˆ์Šต๋‹ˆ๋‹ค.
02:57
in large corporations,
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02:59
and that's no small feat.
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๊ทธ๊ฑด ๊ฒฐ์ฝ” ์ž‘์€ ์ผ์ด ์•„๋‹™๋‹ˆ๋‹ค.
03:02
Now, imagine a world
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์ด์ œ ํ•œ ๋ฒˆ ์ƒ์ƒํ•ด๋ณด์„ธ์š”.
03:04
where all investors were working with management to make change,
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๋ชจ๋“  ํˆฌ์ž๊ฐ€๋“ค์ด ๋‹จ์ง€ ๋ˆ์„ ์ข‡๋Š”๊ฒŒ ์•„๋‹Œ ํ™˜๊ฒฝ๊ณผ ์‚ฌํšŒ๋ฅผ ๊ฐœ์„ ์‹œํ‚ฌ๋งŒํ•œ
03:07
not just to make more money,
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๋ณ€ํ™”๋ฅผ ๋งŒ๋“ค์–ด ๋‚ด๊ธฐ ์œ„ํ•ด์„œ
03:10
but to improve the environment and society.
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ํšŒ์‚ฌ์˜ ๊ฒฝ์˜์— ํž˜์“ด๋‹ค๊ณ ์š”.
03:13
Imagine what a greener and better world this would be.
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์–ผ๋งˆ๋‚˜ ํ‘ธ๋ฅด๊ณ  ๋‚˜์€ ์„ธ์ƒ์ด ๋  ์ง€ ํ•œ ๋ฒˆ ์ƒ์ƒํ•ด ๋ณด์„ธ์š”.
03:18
Now, why? Why would an investor bother?
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์™œ? ์™œ ํˆฌ์ž๊ฐ€๋“ค์ด ๊ตณ์ด ๋‚˜์„ค๊นŒ์š”?
03:20
And at first, blush I'm with you: Why would an investor care?
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์šฐ์„ , ํˆฌ์ž๊ฐ€๋“ค์€ ์™œ ์—ฌ๊ธฐ ์‹ ๊ฒฝ์“ธ๊นŒ์š”?
03:23
Because if doing well on ESG issues --
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์™œ๋ƒํ•˜๋ฉด ESG๋ฌธ์ œ๋ฅผ ์ž˜ ํ•ด๊ฒฐํ•˜๋Š” ๊ฒƒ์ด,
03:25
environmental, social and governance issues --
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์ฆ‰, ํ™˜๊ฒฝ, ์‚ฌํšŒ, ์ง€๋ฐฐ๊ตฌ์กฐ ๋ฌธ์ œ๋ฅผ ์ž˜ ํ•ด๊ฒฐํ•˜๋Š” ๊ฒƒ์ด
03:28
was just an act of good corporate citizenship,
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๋‹จ์ง€ ์ข‹์€ ๊ธฐ์—…์‹œ๋ฏผ์˜์‹์„ ๋ณด์—ฌ์ฃผ๋Š” ํ•œ ์˜ˆ์˜€๋‹ค๋ฉด
03:32
then I agree, investors would not care.
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์ €๋„ ํˆฌ์ž๊ฐ€๋“ค์ด ๋ณ„ ์‹ ๊ฒฝ์„ ์“ฐ์ง€ ์•Š์„ ๊ฑฐ๋ผ๋Š” ๊ฒƒ์— ๋™์˜ํ•ฉ๋‹ˆ๋‹ค.
03:34
But the good news,
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ํ•˜์ง€๋งŒ ์ข‹์€ ์†Œ์‹์€
03:35
and perhaps the saving grace for our collective futures,
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๊ทธ๋ฆฌ๊ณ  ์•„๋งˆ ๋‹ค๊ฐ€์˜ฌ ์šฐ๋ฆฌ์˜ ๋ฏธ๋ž˜์— ํฌ๋ง์ด ๋  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์€
03:39
is that it's so much more than an act of good corporate citizenship.
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๊ทธ๊ฒƒ์ด ๋‹จ์ˆœํ•œ ๊ธฐ์—…์‹œ๋ฏผ์˜์‹์˜ ์ข‹์€ ์˜ˆ ๊ทธ ์ด์ƒ์ด๋ผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:43
It's good business.
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ESG๋Š” ์ข‹์€ ์‚ฌ์—…์ž…๋‹ˆ๋‹ค.
03:45
There's now enough evidence that shows a clear correlation
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์ด์ œ๋Š” ESG ํ™œ๋™๊ณผ ๊ฒฝ์ œ ํ™œ๋™๊ฐ„์˜ ๋ถ„๋ช…ํ•œ ์ƒ๊ด€๊ด€๊ณ„๋ฅผ
03:48
between ESG performance and financial performance.
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๋ณด์—ฌ์ฃผ๋Š” ์ฆ๊ฑฐ๋ฅผ ํ”ํžˆ ์ฐพ์•„๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
03:51
Companies that do good for the environment and society
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ํ™˜๊ฒฝ๊ณผ ์‚ฌํšŒ์— ์ข‹์€ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ํšŒ์‚ฌ๋“ค์€
03:54
also do well financially.
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์žฌ์ •์ ์œผ๋กœ๋„ ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋ƒ…๋‹ˆ๋‹ค.
03:57
And some of the best companies are catching on.
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๊ทธ๋“ค ์ค‘ ์ผ๋ถ€๋Š” ์ธ๊ธฐ๋ฅผ ์–ป๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
03:59
Like Adidas:
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์•„๋””๋‹ค์Šค์ฒ˜๋Ÿผ์š”.
04:01
Adidas is cleaning up the ocean and making money in the process.
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์•„๋””๋‹ค์Šค๋Š” ๋ฐ”๋‹ค๋ฅผ ์ฒญ์†Œํ•˜๋ฉด์„œ ๊ทธ๊ฒƒ์œผ๋กœ ์ˆ˜์ต์„ ๋‚ด๊ณ  ์žˆ์ฃ .
04:05
Adidas teamed up with an organization called Parley for the Oceans.
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์•„๋””๋‹ค์Šค๋Š” ๋ฐ”๋‹ค๋ฅผ ์œ„ํ•œ ํ˜‘์ƒ (Parley for the Oceans)์ด๋ผ๋Š” ๋‹จ์ฒด์™€ ํ˜‘๋ ฅํ–ˆ์Šต๋‹ˆ๋‹ค.
04:09
Parley goes out and collects plastic waste from the ocean.
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๋‹จ์ฒด๋Š” ๋ฐ”๋‹ค์— ๋‚˜๊ฐ€ ํ”Œ๋ผ์Šคํ‹ฑ ์“ฐ๋ ˆ๊ธฐ๋ฅผ ํšŒ์ˆ˜ํ•ฉ๋‹ˆ๋‹ค.
04:12
Adidas uses the plastic waste to make shoes.
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์•„๋””๋‹ค์Šค๋Š” ๊ทธ ํ”Œ๋ผ์Šคํ‹ฑ ์“ฐ๋ ˆ๊ธฐ๋กœ ์‹ ๋ฐœ์„ ๋งŒ๋“ค์ฃ .
04:15
Shoes made with plastic from the ocean:
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ํ•ด์–‘ ํ”Œ๋ผ์Šคํ‹ฑ ์“ฐ๋ ˆ๊ธฐ๋กœ ๋งŒ๋“ค์–ด์ง„ ์‹ ๋ฐœ.
04:18
good for the environment and good for business.
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ํ™˜๊ฒฝ์นœํ™”์ ์ด๋ฉด์„œ ๊ธฐ์—…์€ ๋ˆ๋„ ๋ฒŒ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
04:21
Because if you know that rapidly growing consumer segment known as hipsters --
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์—ฌ๋Ÿฌ๋ถ„์ด ํ˜น์‹œ ํž™์Šคํ„ฐ๋ผ๊ณ  ๋ถˆ๋ฆฌ๋Š” ๊ธ‰๊ฒฉํžˆ ์„ฑ์žฅํ•œ ์†Œ๋น„์ธต์„ ์•Œ๊ณ  ์žˆ๋‹ค๋ฉด
04:25
and I know you know hipsters --
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์ด๋ฏธ ์•Œ๊ณ  ๊ณ„์‹ค ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
04:27
then you know that a hipster faced with the choice between a no-name shoe
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์ตœ์‹  ์œ ํ–‰์— ๋ฐ์€ ํž™์Šคํ„ฐ๊ฐ€
๋ธŒ๋žœ๋“œ ์—†๋Š” ์‹ ๋ฐœ๊ณผ ํ•ด์–‘ ํ”Œ๋ผ์Šคํ‹ฑ์œผ๋กœ ๋งŒ๋“  ์•„๋””๋‹ค์Šค ์‹ ๋ฐœ ์ค‘
04:31
and an Adidas made with plastic from the ocean
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04:33
will pick the Adidas every day of the week and twice on Sunday,
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๋งค๋ฒˆ ์•„๋””๋‹ค์Šค ์‹ ๋ฐœ์„ ์„ ํƒํ•  ๊ฑฐ๋ž€ ๊ฑธ ์•„์‹ค ๊ฑฐ์˜ˆ์š”.
04:37
and then walk around like it's no big deal
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์•„๋ฌด์ผ๋„ ์•„๋‹Œ๋“ฏ์ด ๋Œ์•„๋‹ค๋‹ˆ์ง€๋งŒ
04:39
but look for every opportunity to talk about them.
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๊ทธ ์‹ ๋ฐœ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•  ํ‹ˆ์„ ํ˜ธ์‹œํƒํƒ ๋…ธ๋ฆฌ๊ณ ์žˆ์ฃ .
04:43
Like, in an Uber Pool.
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์˜ˆ๋ฅผ ๋“ค๋ฉด ์šฐ๋ฒ„ ์ฐจ๋ฅผ ํƒˆ ๋•Œ ์ฒ˜๋Ÿผ์š”.
04:45
(Laughter)
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(์›ƒ์Œ)
04:46
"Hey, I noticed you looking at my feet."
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"์•„, ํ˜น์‹œ ์ œ ์‹ ๋ฐœ ๋ณด๊ณ  ๊ณ„์‹  ๊ฑฐ์˜ˆ์š”?"
04:49
"What? Dude, no, I'm just making slides. I'm a consultant. I make slides.
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"๋„ค? ์•„๋‡จ, ๊ทธ๋ƒฅ ๋ญ ์ข€ ๋งŒ๋“ค๊ณ  ์žˆ์—ˆ์–ด์š”. ์ œ๊ฐ€ ์ปจ์„คํ„ดํŠธ๊ฑฐ๋“ ์š”.
04:53
I'm making PowerPoint slides, I'm not looking --"
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ํŒŒ์›Œํฌ์ธํŠธ ์Šฌ๋ผ์ด๋“œ ๋งŒ๋“ค์–ด์•ผํ•ด์„œ์š”. ์‹ ๋ฐœ ๋ณธ ๊ฑฐ ์•„๋‹Œ.."
04:55
"No, it's fine.
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"์•„, ๊ดœ์ฐฎ์•„์š”.
04:56
I get why you'd be looking.
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์™œ ๋ณด๊ณ  ๊ณ„์…จ๋Š”์ง€ ์•Œ์•„์š”.
04:58
The plastic on my shoe must be bothering you.
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์ œ ์‹ ๋ฐœ์— ๋‹ฌ๋ฆฐ ํ”Œ๋ผ์Šคํ‹ฑ์ด ์‹ ๊ฒฝ์“ฐ์ด์‹  ๊ฑฐ ๊ฐ™์€๋ฐ
05:00
Well, let me talk about it for the rest of this ride.
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๋„์ฐฉํ•  ๋•Œ๊นŒ์ง€ ๊ทธ ์–˜๊ธฐ ์ข€ ํ•ด๋“œ๋ฆด๊ฒŒ์š”.
05:03
You see, the plastic on my shoe is from the ocean,
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์žˆ์ž–์•„์š”, ์ œ ์‹ ๋ฐœ์˜ ํ”Œ๋ผ์Šคํ‹ฑ์€ ๋ฐ”๋‹ค์—์„œ ์™”์Šต๋‹ˆ๋‹ค.
05:05
on my feet, not in your fish,
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์ œ ๋ฐœ ์œ„์š”, ๋‹น์‹ ์ด ๋จน๋Š” ์ƒ์„  ์†์ด ์•„๋‹ˆ๋ผ,
05:07
being walked on, not being munched on.
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๋•…์„ ๊ฑท๋Š” ๋ฐœ์ด์š”, ๋จน๋Š” ์ƒ์„ ์ด ์•„๋‹ˆ๋ผ.
05:09
Happy feet. Happy fish. Happy ocean.
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ํ–‰๋ณตํ•œ ๋ฐœ. ํ–‰๋ณตํ•œ ์ƒ์„ . ํ–‰๋ณตํ•œ ๋ฐ”๋‹ค.
05:12
Doing my part. I got eco-shoes. I got eco-shoes.
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์ œ๊ฐ€ ํ•  ์ˆ˜ ์žˆ๋Š” ์ผ์„ ํ•˜๋Š” ๊ฑฐ์ฃ . ์นœํ™˜๊ฒฝ์‹ ๋ฐœ์„ ์ƒ€์–ด์š”. ์นœํ™˜๊ฒฝ์‹ ๋ฐœ์ด์š”.
05:14
You need some eco-shoes?"
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์นœํ™˜๊ฒฝ ์‹ ๋ฐœ ํ•„์š”ํ•˜์„ธ์š”? ํ•„์š”ํ•ด์š”?"
05:16
And so on, just cornering him. We've all been there.
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์–ด์ฉŒ๊ณ  ์ €์ฉŒ๊ณ .. ๊ทธ๋ฅผ ๋‚œ์ฒ˜ํ•˜๊ฒŒ ํ•˜๋ฉด์„œ์š”. ์ด๋ฏธ ์šฐ๋ฆฌ ๋ชจ๋‘ ๊ฒช์–ด๋ดค์Šต๋‹ˆ๋‹ค.
05:19
"Hey, pass me your cell phone. I'll give you a discount code.
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"์ €๊ธฐ, ํ•ธ๋“œํฐ ์ข€ ์ค˜ ๋ณด์‹ค๋ž˜์š”? ํ• ์ธ ์ฝ”๋“œ ์•Œ๋ ค๋“œ๋ฆด๊ฒŒ์š”.
05:21
Let me give you a discount code."
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ํ• ์ธ ์ฝ”๋“œ ๋ฐ›๊ณ ์‹ถ์ง€ ์•Š์•„์š”?"
05:23
We've all been --
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์šฐ๋ฆฌ ๋ชจ๋‘ ๊ฒช์–ด๋ดค์Šต๋‹ˆ๋‹ค.
05:24
Folks, I have jumped out of moving Uber Pools.
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์—ฌ๋Ÿฌ๋ถ„, ์ €๋Š” ๋‹ฌ๋ฆฌ๋Š” ์šฐ๋ฒ„์ฐจ์—์„œ ๋›ฐ์–ด๋‚ด๋ฆฐ ์  ์žˆ์–ด์š”.
05:26
(Laughter)
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(์›ƒ์Œ)
05:28
Just, moving, highway, I'm out. I'm out.
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๊ทธ๋ƒฅ, ๋‹ฌ๋ฆฌ๋Š” ์ฐจ์—์„œ, ๊ณ ์†๋„๋กœ์—์„œ์š”. ๋์–ด์š”. ๋‚˜๊ฐˆ๋ž˜์š”.
05:32
But we've got to forgive the hipsters, we need to love the hipsters.
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ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๋Š” ํž™์Šคํ„ฐ๋“ค์„ ์šฉ์„œํ•ด์•ผํ•ด์š”. ์šฐ๋ฆฌ๋Š” ๊ทธ๋“ค์„ ์‚ฌ๋ž‘ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
05:35
We need hipsters, and we need companies like Adidas,
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์šฐ๋ฆฌ์—๊ฒ ํž™์Šคํ„ฐ๋“ค์ด ํ•„์š”ํ•˜๊ณ  ์•„๋””๋‹ค์Šค๊ฐ™์€ ๊ธฐ์—…์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
05:38
and what we need most is for investors to convince other companies
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ๊ฐ€์žฅ ํ•„์š”๋กœ ํ•˜๋Š” ๊ฑด ์•„๋””๋‹ค์Šค์ฒ˜๋Ÿผ ๋ณ€ํ•˜๋ผ๊ณ  ๋‹ค๋ฅธ ํšŒ์‚ฌ๋“ค์„
05:41
to behave like Adidas.
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๋‚ฉ๋“์‹œํ‚ค๋Š” ํˆฌ์ž๊ฐ€๋“ค์ž…๋‹ˆ๋‹ค.
05:43
And herein lies the challenge.
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ํž˜๋“  ๋ถ€๋ถ„์ด ์—ฌ๊ธฐ ์žˆ์ฃ .
05:45
There's a growing group of investors, call them "conscious investors."
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์„ฑ์žฅํ•˜๋Š” ํˆฌ์ž๊ฐ€ ๊ทธ๋ฃน์ด ํ•˜๋‚˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋“ค์„ ์˜์‹์  ํˆฌ์ž๊ฐ€๋“ค์ด๋ผ๊ณ  ํ•ด๋ณด์ฃ .
05:49
Conscious investors care about ESG issues.
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์˜์‹์  ํˆฌ์ž๊ฐ€๋“ค์€ ESG ๋ฌธ์ œ๋“ค์— ๊ท€๊ธฐ์šธ์ž…๋‹ˆ๋‹ค.
05:53
And they talk a lot about engaging management on ESG issues.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์€ ESG๋ฌธ์ œ์— ๋Œ€ํ•œ ์˜ฌ๋ฐ”๋ฅธ ๊ฒฝ์˜์— ๋Œ€ํ•ด ๋” ๋งŽ์ด ์ด์•ผ๊ธฐํ•ฉ๋‹ˆ๋‹ค.
05:58
But they don't actually get management to make changes
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ํ•˜์ง€๋งŒ ๊ทธ๋“ค์ด ์‹ค์ œ๋กœ ํ™˜๊ฒฝ๊ณผ ์‚ฌํšŒ๋ฅผ ๊ฐœ์„ ์‹œํ‚ฌ ์ˆ˜ ์žˆ๋Š”
06:00
that will improve the environment and society.
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๋ณ€ํ™”๋ฅผ ๋งŒ๋“ค์–ด๋‚ด๊ธฐ ์œ„ํ•œ ๊ด€๋ฆฌ๊ถŒํ•œ์„ ์–ป์ง„ ์•Š์Šต๋‹ˆ๋‹ค.
06:04
And this is where conscious investors can take a page from the playbook
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์—ฌ๊ธฐ๊ฐ€ ๋ฐ”๋กœ ์˜์‹์  ํˆฌ์ž๊ฐ€๋“ค์ด ํ–‰๋™์ฃผ์˜ ํˆฌ์ž๊ฐ€๋“ค์˜ ์ „์ˆ ์„
06:07
of the activist investors,
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๋”ฐ๋ผํ•ด์•ผ ํ•˜๋Š” ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค.
06:09
because the activist investors have no issues getting management to make changes.
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ํ–‰๋™์ฃผ์˜ ํˆฌ์ž๊ฐ€๋“ค์€ ๊ทธ ๊ถŒํ•œ์„ ์–ป๋Š”๋ฐ ๋ณ„ ๋ฌธ์ œ๋ฅผ ๊ฒช์ง€ ์•Š๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
06:13
They have no issues turning up the heat.
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๊ทธ๋“ค์€ ์•„๋ฌด๋ ‡์ง€ ์•Š๊ฒŒ ๊ธด์žฅ์„ ๋†’์ž…๋‹ˆ๋‹ค.
06:16
Take Paul Singer.
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ํด ์‹ฑ์–ด๋ฅผ ๋ณผ๊นŒ์š”?
06:17
He's an old-school Wall Street OG,
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๊ทธ๋Š” ๋ณด์ˆ˜์ ์ธ ์›”๊ฐ€ ๊ฑฐ๋ฌผ์ž…๋‹ˆ๋‹ค.
06:19
now in his 70s, loves Doritos, loves making money.
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์ง€๊ธˆ์€ 70๋Œ€์— ์ ‘์–ด๋“ค์—ˆ๊ณ , ๋„๋ฆฌํ† ์Šค์™€ ๋ˆ ๋ฒ„๋Š” ๊ฒƒ์„ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค.
06:24
Argentina owed Paul 600 million dollars
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์•„๋ฅดํ—จํ‹ฐ๋‚˜๋Š” ๊ทธ์—๊ฒŒ 6์–ต ๋‹ฌ๋Ÿฌ(์•ฝ 6100์–ต์›)๋ฅผ ๋นš์กŒ์Šต๋‹ˆ๋‹ค.
06:27
and would not pay.
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๊ทธ๋ฆฌ๊ณ  ๊ฐš์ง€ ์•Š์•˜์ฃ .
06:30
Big mistake.
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ํฐ ์‹ค์ˆ˜์˜€์Šต๋‹ˆ๋‹ค.
06:31
You can't take money from an OG and not pay it back.
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์›”๊ฐ€ ๊ฑฐ๋ฌผ์—๊ฒŒ ๋ˆ์„ ๋นŒ๋ฆฌ๊ณ ๋‚˜์„œ ๋‹ค์‹œ ๊ฐš์ง€ ์•Š์„ ์ˆ˜๋Š” ์—†์Šต๋‹ˆ๋‹ค.
06:35
Paul went to war with Argentina.
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ํด์€ ์•„๋ฅดํ—จํ‹ฐ๋‚˜์™€์˜ ์ „์Ÿ์— ๋Œ์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:37
I am not inventing.
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์ง€์–ด๋‚ด๋Š” ๊ฒŒ ์•„๋‹™๋‹ˆ๋‹ค.
06:40
This is big. This was huge.
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์•„์ฃผ ์ปค๋‹ค๋ž€ ์ผ์ด์—ˆ์–ด์š”. ์—„์ฒญ๋‚ฌ์ฃ .
06:41
This was bigger than Tyson vs Holyfield,
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ํƒ€์ด์Šจ๊ณผ ํ™€๋ฆฌํ•„๋“œ์˜ ๊ฒฝ๊ธฐ๋Š” ๋น„ํ•  ๋ฐ”๊ฐ€ ๋ชป๋˜์ฃ .
06:44
Ali vs Foreman.
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์•Œ๋ฆฌ์™€ ํฌ๋งจ์˜ ๊ฒฝ๊ธฐ๋„ ๋งˆ์ฐฌ๊ฐ€์ง‘๋‹ˆ๋‹ค.
06:45
This was man vs country.
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์ด๊ฑด ํ•œ ์‚ฌ๋žŒ๊ณผ ํ•œ ๊ตญ๊ฐ€์˜ ๋Œ€๊ฒฐ์ž…๋‹ˆ๋‹ค.
06:47
Paul Singer started going around the world trying to seize up Argentinian assets.
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ํด ์‹ฑ์–ด๋Š” ์„ธ๊ณ„ ๊ณณ๊ณณ์˜ ์•„๋ฅดํ—จํ‹ฐ๋‚˜์˜ ์ž์‚ฐ์„ ๋ฐœ ๋ฌถ๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:52
At one point, he tried to seize an Argentinian navy vessel
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ํ•œ๋ฒˆ์€, ๊ฐ€๋‚˜ ํ•ด์•ˆ์— ์ฃผ๋‘”ํ•œ ์•„๋ฅดํ—จํ‹ฐ๋‚˜ ํ•ด๊ตฐ ํ•จ์ •์„
06:57
off the coast of Ghana.
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๋ฌถ์–ด๋‘๋ ค๊ณ  ํ–ˆ์–ด์š”.
06:58
He tried to take over a 350-foot ship
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์•ฝ 100m ํฌ๊ธฐ์˜ ํ•จ์ •์„ ์ ๋ นํ•˜๋ ค๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:01
while big navy officers with big guns were on the ship.
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ํ•ด๊ตฐ์žฅ๊ต๋“ค์ด ์—„์ฒญ๋‚œ ๋ฌด๊ธฐ๋ฅผ ๋“ค๊ณ  ๋ฐฐ์— ํƒ€์žˆ๋Š”๋ฐ๋„์š”.
07:05
He got the police in Ghana to show up with a crane
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๊ทธ๋Š” ๊ฐ€๋‚˜ ๊ฒฝ์ฐฐ์„ ๋ฐ๋ฆฌ๊ณ  ํฌ๋ ˆ์ธ๊ณผ ํ•จ๊ป˜ ๋‚˜ํƒ€๋‚ฌ์Šต๋‹ˆ๋‹ค.
07:09
and threaten to board the ship,
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๊ทธ๋ฆฌ๊ณ  ๋ฐฐ์— ์˜ค๋ฅด๋ ค๊ณ  ํ–ˆ์ฃ .
07:10
and it wasn't until the navy officers drew their weapons
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์ด ์ž‘์ „์„ ์ค‘์ง€ํ•˜๊ธฐ ์ „๊นŒ์ง€
07:15
that they called off the operation.
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ํ•ด๊ตฐ์€ ๋ฌด๊ธฐ๋ฅผ ๋‚ด๋ ค๋†“์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
07:17
That's what I call turning up the heat.
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๊ธด์žฅ์„ ๋†’์ธ๋‹ค๋Š” ๊ฑด ์ด๋Ÿฐ ๊ฑธ ๋งํ•˜๋Š” ๊ฒ๋‹ˆ๋‹ค.
07:20
Now, you may say
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์ด์ œ ์ด๋ ‡๊ฒŒ ๋ง์”€ํ•˜์‹ค ๊ฒ๋‹ˆ๋‹ค.
07:22
Paul lost the battle.
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ํด์ด ์ „ํˆฌ์—์„œ ์กŒ์ž–์•„์š”.
07:24
And I'll say, Paul won the war,
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๊ทธ๋Ÿผ ์ „ ์ด๋ ‡๊ฒŒ ๋ง์”€๋“œ๋ฆด ๊ฑฐ์˜ˆ์š”. ํด์€ ์ „์Ÿ์—์„œ ์ด๊ฒผ์Šต๋‹ˆ๋‹ค.
07:26
because Paul didn't get paid one time,
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๊ทธ๋Š” ์›๊ธˆ๋งŒ ๋Œ๋ ค๋ฐ›์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
07:28
he got paid 20 times his original investment.
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ํˆฌ์žํ•œ ๊ธˆ์•ก์˜ 20๋ฐฐ๋ฅผ ๋Œ๋ ค๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
07:32
Then you have Barry Rosenstein.
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๋‹ค์Œ์€ ๋ฐฐ๋ฆฌ ๋กœ์  ์Šคํƒ€์ธ์ž…๋‹ˆ๋‹ค.
07:34
His fund, Jana Partners,
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๊ทธ๊ฐ€ ์šด์˜ํ•˜๋Š” ๊ธฐ๊ธˆ์ธ ์ž๋‚˜ํŒŒํŠธ๋„ˆ์Šค๋Š”
07:35
started stealth-mode buying up stock in Whole Foods,
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ํ™€ํ‘ธ๋“œ์˜ ์ฃผ์‹์„ ๋ชฐ๋ž˜ ์‚ฌ๋ชจ์œผ๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:38
at a time when Whole Foods was struggling.
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ํ™€ํ‘ธ๋“œ๊ฐ€ ์žฌ์ •์ ์œผ๋กœ ํž˜๋“  ์‹œ๊ธฐ์˜€์ฃ .
07:40
They got to eight percent, came out,
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8%์˜ ์ฃผ์‹์„ ๋ชจ์œผ๊ณ ๋‚˜์„œ
07:42
and pushed Whole Foods to sell itself to Amazon,
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ํ™€ํ‘ธ๋“œ์—๊ฒŒ ํšŒ์‚ฌ๋ฅผ ์•„๋งˆ์กด์— ๋งค๊ฐํ•˜๋„๋ก ์••๋ฐ•ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:45
and not because Barry wanted same-day delivery of his organic Doritos.
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๊ทธ๊ฑด ๋ฐฐ๋ฆฌ๊ฐ€ ์œ ๊ธฐ๋† ๋„๋ฆฌํ† ์Šค์˜ ๋‹น์ผ๋ฐฐ์†ก์„ ์›ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ด ์•„๋‹ˆ์—ˆ์Šต๋‹ˆ๋‹ค.
07:49
(Laughter)
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(์›ƒ์Œ)
07:50
He wanted to make some money.
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๊ทธ๋Š” ๋ˆ์„ ์ข€ ๋ฒŒ๊ณ  ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค.
07:53
Now, the CEO of Whole Foods, John Mackey, and the board
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ํ™€ํ‘ธ๋“œ์˜ CEO์ธ ์กด ๋งฅํ‚ค์™€ ํ™€ํ‘ธ๋“œ์˜ ์ด์‚ฌํšŒ๋Š”
07:55
did not want to sell themselves to Amazon,
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๊ทธ๋“ค์˜ ํšŒ์‚ฌ๋ฅผ ์•„๋งˆ์กด์— ๋„˜๊ฒจ์ฃผ๊ณ  ์‹ถ์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
08:00
because that would be the prime example of selling out.
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์™œ๋ƒ๋ฉด ๊ทธ๋“ค์ด ํšŒ์‚ฌ ๋งค๊ฐ์˜ ๋Œ€ํ‘œ์ ์ธ ์˜ˆ๊ฐ€ ๋  ๊ฒƒ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
08:03
But in the end, they caved.
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ํ•˜์ง€๋งŒ ๊ฒฐ๊ตญ ๊ทธ๋“ค์€ ํ•ญ๋ณตํ–ˆ์Šต๋‹ˆ๋‹ค.
08:05
Why? Because Barry turned up the heat,
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์™œ๋ƒ๊ณ ์š”? ์™œ๋ƒํ•˜๋ฉด ๋ฐฐ๋ฆฌ๊ฐ€ ๊ธด์žฅ์„ ๋†’์˜€๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
08:08
and he made 300 million dollars in the process.
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๊ทธ๋ฆฌ๊ณ  ๋ฐฐ๋ฆฌ๋Š” ๊ทธ๋กœ ์ธํ•ด 3์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ๋ฒŒ์—ˆ์Šต๋‹ˆ๋‹ค.
08:11
And he did not leave a very nice impression on John.
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๊ทธ๋ฆฌ๊ณ  ๋ฐฐ๋ฆฌ๋Š” ์กด์—๊ฒŒ ์•„์ฃผ ์ข‹์€ ์ธ์ƒ์„ ๋‚จ๊ธฐ์ง„ ์•Š์•˜์ฃ .
08:15
You're not going to see John and Barry just hugging it out
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์กด๊ณผ ๋ฐฐ๋ฆฌ๊ฐ€ ํ™€ํ‘ธ๋“œ ์นดํŽ˜์—์„œ
08:18
at the Whole Foods cafรฉ.
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ํ™”ํ•ดํ•˜๋Š” ๊ฑธ ๋ณด์ง„ ๋ชปํ•  ๊ฒ๋‹ˆ๋‹ค.
08:20
Let's take a very different example now:
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์•„์ฃผ ๋‹ค๋ฅธ ์˜ˆ๋ฅผ ํ•˜๋‚˜ ๋“ค์–ด๋ณผ๊ฒŒ์š”.
08:23
the Chicago Teachers' Pension Fund,
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์‹œ์นด๊ณ  ๊ต์œก์ž ์—ฐ๊ธˆ ๊ธฐ๊ธˆ.
08:26
a $10 billion conscious investor.
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๊ทธ๋“ค์€ 100์–ต ๋‹ฌ๋Ÿฌ ๊ทœ๋ชจ์˜ ์˜์‹์  ํˆฌ์ž๊ฐ€์ž…๋‹ˆ๋‹ค.
08:29
They recently came out hard against private prisons in the US,
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๊ทธ๋“ค์€ ์ตœ๊ทผ ๋ฏธ๊ตญ ๋‚ด ๋ฏผ์˜๊ต๋„์†Œ์— ๋ฐ˜๋Œ€ํ•˜๊ณ  ๋‚˜์„ฐ์Šต๋‹ˆ๋‹ค.
08:32
and good for them.
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๊ทธ๋“ค์—๊ฒŒ ์ข‹์€ ์ผ์ด์ฃ .
08:34
As a new parent, I tell you, I am troubled by devastating images
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์ด์ œ ๋ง‰ ๋ถ€๋ชจ๊ฐ€ ๋œ ์ž…์žฅ์—์„œ ๋ง์”€๋“œ๋ฆฌ๋ฉด ์ €๋Š” ๋ฏธ๊ตญ ๊ตญ๊ฒฝ์—์„œ ์•„์ด๋“ค์ด
08:37
of young children being ripped out of the arms of their parents
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๋ถ€๋ชจ์˜ ํ’ˆ ๋ฐ–์œผ๋กœ ๋–จ์–ด์ ธ๋‚˜๊ฐ€๊ฒŒ๋˜๋Š” ์ถฉ๊ฒฉ์ ์ธ ๊ด‘๊ฒฝ์„
08:40
at the US border
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๋ชฉ๊ฒฉํ•˜๊ณ  ๊ณ ํ†ต์Šค๋Ÿฌ์› ์Šต๋‹ˆ๋‹ค.
08:42
and being placed in private detention facilities that did too little
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ์•„์ด๋“ค๊ณผ ๋ถ€๋ชจ๊ฐ€ ์—ฐ๋ฝ์ด ๋Š๊ธฐ์ง€ ์•Š๋„๋ก
08:45
to help the kids maintain contact with their parents.
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์ „ํ˜€ ๋…ธ๋ ฅํ•˜์ง€ ์•Š๋Š” ๋ฏผ์˜๊ตฌ๊ธˆ์‹œ์„ค์— ๋ณด๋‚ด์ง€๋Š” ๊ฒƒ๋„์š”.
08:49
So what did the Chicago teachers do?
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๊ทธ๋Ÿผ ์‹œ์นด๊ณ  ๊ต์‚ฌ๋“ค์ด ๋ฌด์—‡์„ ํ–ˆ์„๊นŒ์š”?
08:52
Did they get management to make changes?
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๋ณ€ํ™”๋ฅผ ์œ„ํ•œ ๊ฒฝ์˜๊ถŒ์„ ์–ป์—ˆ์„๊นŒ์š”?
08:55
Did they turn up the heat?
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๊ธด์žฅ์„ ๋†’์˜€์„๊นŒ์š”?
08:56
Did they look management in the eye and say,
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๊ทธ๋“ค์ด ๊ฒฝ์˜์ง„์„ ๋ณด๊ณ  ์ด๋ ‡๊ฒŒ ์–˜๊ธฐ ํ–ˆ์„๊นŒ์š”?
08:58
"This is no way to run a business.
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"์ด๊ฑด ์‚ฌ์—…์„ ์ œ๋Œ€๋กœ ์šด์˜ํ•˜๋Š” ๋ฐฉ์‹์ด ์•„๋‹ˆ์—์š”.
09:01
There's a different way to do things. Let me show you"?
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์ผ์„ ์ฒ˜๋ฆฌํ•˜๋Š” ๋‹ค๋ฅธ ๋ฐฉ๋ฒ•์ด ์žˆ์Šต๋‹ˆ๋‹ค. ์–ด๋–ป๊ฒŒ ํ•˜๋ฉด ๋˜๋Š”์ง€ ์•Œ๋ ค๋“œ๋ฆด๊ฒŒ์š”."
09:03
No. They just sold their stock.
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์•„๋‡จ. ๊ทธ๋“ค์€ ๋‹จ์ง€ ๊ฐ€์ง„ ์ฃผ์‹์„ ํŒ”์•˜์Šต๋‹ˆ๋‹ค.
09:07
Selling did nothing.
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๊ทธ๋ƒฅ ์ฃผ์‹์„ ํŒŒ๋Š” ๊ฑด ์•„๋ฌด๊ฒƒ๋„ ํ•˜์ง€ ๋ชปํ•ฉ๋‹ˆ๋‹ค.
09:09
It's not like management woke up the next day
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๊ทธ๊ฑธ๋กœ ๊ฒฝ์˜์ง„์ด ๋‹ค์Œ ๋‚  ์•„์นจ์— ์ผ์–ด๋‚˜
09:11
and had an epiphany and said,
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๊นจ๋‹ฌ์Œ์„ ์–ป๊ณ  ์ด๋ ‡๊ฒŒ ์ด์•ผ๊ธฐํ•˜์ง€ ์•Š์•„์š”.
09:13
"Gosh, the teachers sold their stock. We'd better be nice to the kids."
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"์ด๋Ÿฐ, ์„ ์ƒ๋‹˜๋“ค์ด ์ฃผ์‹์„ ํŒ”์•˜์–ด. ์•ž์œผ๋กœ ์•„์ด๋“ค์—๊ฒŒ ๋” ์ž˜ํ•ด์ค˜์•ผ๊ฒ ๋‹ค."
09:16
No. That didn't happen.
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๋„ค. ๊ทธ๋Ÿฐ ์ผ์€ ์ผ์–ด๋‚˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
09:18
And despite a decade of several high-profile divestitures
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๋ฏธ๊ตญ ๋‚ด์—์„œ ์„ธ๊ฐ„์˜ ์ฃผ๋ชฉ์„ ๋ฐ›์œผ๋ฉฐ ์‹ญ ๋…„์— ๊ฑธ์ณ์„œ ์ˆ˜ ์ฐจ๋ก€ ์ด๋ค„์ง„
09:22
in private prison stock in the US,
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๋ฏผ์˜๊ต๋„์†Œ ์ฃผ์‹์˜ ๋งค๊ฐ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ 
09:24
the stock has continued to climb.
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์ฃผ๊ฐ€๋Š” ๊ณ„์† ์ƒ์Šนํ–ˆ์Šต๋‹ˆ๋‹ค.
09:26
The stock over that same period has outperformed the market.
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๊ฐ™์€ ๊ธฐ๊ฐ„ ๋™์•ˆ ์ฃผ๊ฐ€๋Š” ์‹œ์žฅ ์ƒํ™ฉ์„ ๋Šฅ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
09:31
And the biggest issue is,
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๊ทธ๋ฆฌ๊ณ  ๊ฐ€์žฅ ํฐ ๋ฌธ์ œ๋Š”
09:33
we went from a set of conscious investors owning the stock
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๊ทธ ์ฃผ์‹์ด ์˜์‹์  ํˆฌ์ž๊ฐ€๋“ค์˜ ์†์—์„œ
09:36
to it potentially being owned by investors who don't care about these issues
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์ด๋Ÿฐ ๋ฌธ์ œ๋“ค์— ๋ฌด๊ด€์‹ฌํ•œ ํˆฌ์ž๊ฐ€๋“ค์˜ ์†, ์—ฌ๋Ÿฌ๋ถ„์˜ ์ƒ๊ฐ์— ๊ด€์‹ฌ์ด ์—†๋Š” ํˆฌ์ž๊ฐ€๋“ค์˜
09:41
and don't care what you think about these issues.
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์†์œผ๋กœ ์˜ฎ๊ฒจ์กŒ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:44
And this is my issue with conscious investors.
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์ด ์ œ๊ฐ€ ์˜์‹์  ํˆฌ์ž๊ฐ€๋“ค์— ๋Œ€ํ•ด ๊ฐ€์ง„ ๋ถˆ๋งŒ์ž…๋‹ˆ๋‹ค.
09:47
Their MO is to divest
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๊ทธ๋“ค์ด ์ผ์„ ํ•˜๋Š” ๋ฐฉ์‹์€ ๋งค๊ฐํ•˜๋Š” ๊ฒƒ์ด๋‚˜
09:49
or divert money into ESG-focused funds.
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์ž๊ธˆ์„ ESG ๋ชฉ์ ์œผ๋กœ ๋Œ๋ฆฌ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:52
You can't divest your way to a greener world.
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์—ฌ๋Ÿฌ๋ถ„์˜ ๊ธธ์„ ์ฒ˜๋ถ„ํ•ด ์„ธ์ƒ์„ ํ‘ธ๋ฅด๊ฒŒ ๋ฐ”๊ฟ€ ์ˆœ ์—†์Šต๋‹ˆ๋‹ค.
09:57
You can divest your way to a greener portfolio,
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์—ฌ๋Ÿฌ๋ถ„์˜ ๊ธธ์„ ์ฒ˜๋ถ„ํ•ด ํฌํŠธํด๋ฆฌ์˜ค๋ฅผ ํ‘ธ๋ฅด๊ฒŒ ๋ฐ”๊ฟ€ ์ˆœ ์žˆ์Šต๋‹ˆ๋‹ค.
09:59
not to a greener world.
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ํ•˜์ง€๋งŒ ํ‘ธ๋ฅธ ์„ธ์ƒ์€ ์•„๋‹™๋‹ˆ๋‹ค.
10:02
So what's it going to take?
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๊ทธ๋Ÿฌ๋ฉด ์–ด๋–ค ๋Œ€๊ฐ€๋ฅผ ์น˜๋Ÿฌ์•ผ ํ• ๊นŒ์š”?
10:04
What's it going to take to flip the script,
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์‹œ๋‚˜๋ฆฌ์˜ค๋ฅผ ๋’ค์ง‘์œผ๋Ÿฌ๋ฉด ์–ด๋–ป๊ฒŒ ํ•ด์•ผํ• ๊นŒ์š”?
10:06
to get conscious investors to go from divesting to engaging,
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์˜์‹์  ํˆฌ์ž๊ฐ€๋“ค์˜ ํƒœ๋„๋ฅผ ์ฒ˜๋ถ„์—์„œ ๊ด€์—ฌ๋กœ ๋ฐ”๊พธ๊ณ ,
10:09
to go from talking about engaging to actually working with management
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๊ด€์—ฌ์— ๋Œ€ํ•ด์„œ ์ด์•ผ๊ธฐํ•˜๋Š” ๊ฒƒ์—์„œ ์‹ค์ œ๋กœ ESG ์„ฑ๊ณผ๋ฅผ ํ‚ค์šฐ๊ธฐ ์œ„ํ•ด์„œ
10:12
to make changes that will improve their ESG performance?
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์‹ค์ œ ํ–‰๋™์— ์˜ฎ๊ฒจ ํž˜์“ฐ๋Š” ๊ฒƒ์œผ๋กœ์š”.
10:17
Because there's a lot suggesting they should and they could.
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๊ทธ๊ฒƒ์„ ํ•ด์•ผํ•˜๊ณ , ํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ๋งŽ์€ ์ฆ๊ฑฐ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
๊ทธ๋“ค์€ ํ•ด์•ผํ•ฉ๋‹ˆ๋‹ค. ESG ์„ฑ๊ณผ์™€ ์žฌ์ •์  ์„ฑ๊ณผ๊ฐ€
10:20
They should, given the clear correlation between ESG performance
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๋ถ„๋ช…ํ•œ ์ƒ๊ด€๊ด€๊ณ„๋ฅผ ๊ฐ–๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
10:23
and financial performance.
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10:25
They could because the activists have shown us they could.
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๊ทธ๋“ค์€ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ–‰๋™์ฃผ์˜ ํˆฌ์ž๊ฐ€๋“ค์ด ์ด๋ฏธ ๋ณด์—ฌ์ค€ ๊ฒƒ์ฒ˜๋Ÿผ์š”.
10:29
A shareholder can drive change in a company.
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์ฃผ์ฃผ๋“ค์€ ํšŒ์‚ฌ์— ๋ณ€ํ™”๋ฅผ ์ด๋Œ์–ด ๋‚ผ ์ˆ˜ ์žˆ์–ด์š”.
10:31
The difference is, Paul and Barry do what they do to make money.
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๋‹ค๋ฅธ ์ ์€ ํด๊ณผ ๋ฐฐ๋ฆฌ๋Š” ๋ˆ์„ ๋ฒŒ๊ธฐ ์œ„ํ•ด ํˆฌ์žํ–ˆ๋‹ค๋Š” ๊ฒƒ์ด์ฃ .
10:36
The conscious investors would do it to improve society and the environment
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์˜์‹์  ํˆฌ์ž๊ฐ€๋“ค์€ ์‚ฌํšŒ์™€ ํ™˜๊ฒฝ์˜ ๊ฐœ์„ ์„ ์œ„ํ•ด ํˆฌ์žํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:41
and make money in the process
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๊ทธ๋Ÿฌ๋ฉด์„œ ๋ˆ๋„ ๋ฒŒ ์ˆ˜ ์žˆ๊ฒ ์ฃ .
10:43
and do it a little more collaboratively and constructively.
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๊ทธ๋ฆฌ๊ณ  ์กฐ๊ธˆ ๋” ํ˜‘๋ ฅ์ ์ด๊ณ  ๊ฑด์„ค์ ์ธ ๋ฐฉํ–ฅ์œผ๋กœ ์ง„ํ–‰ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:47
And they have the backing of the some of the largest investors.
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๊ทธ๋“ค์€ ์†์ด ํฐ ํˆฌ์ž๊ฐ€๋“ค์˜ ๋„์›€์„ ๋ฐ›์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:50
Vanguard and BlackRock -- together, they manage trillions.
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๋ฐด๊ฐ€๋“œ์™€ ๋ธ”๋ž™๋ฝ์€ 1์กฐ ๋‹ฌ๋Ÿฌ๋ฅผ ์šด์˜ํ•ฉ๋‹ˆ๋‹ค.
10:53
They've been increasingly vocal about the importance of ESG.
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๊ทธ๋“ค์€ ESG์˜ ์ค‘์š”์„ฑ์— ๋Œ€ํ•ด ๊พธ์ค€ํžˆ ๋ชฉ์†Œ๋ฆฌ๋ฅผ ๋†’์—ฌ์™”์Šต๋‹ˆ๋‹ค.
10:57
The CEO of BlackRock has been increasingly vocal in his annual letters
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๋ธ”๋ž™๋ฝ์˜ CEO๋Š” ์—ฐ๋ก€ ์„œ์‹ ์—์„œ ์ด ๋ฌธ์ œ์— ๋Œ€ํ•ด
11:01
about this issue.
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๊พธ์ค€ํžˆ ์ด์•ผ๊ธฐํ•ด ์™”์Šต๋‹ˆ๋‹ค.
11:03
Even Jana Partners, the same OGs that John called "greedy bastards,"
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์‹ฌ์ง€์–ด, ์กด์ด "์š•์‹ฌ์Ÿ์ด ๋†ˆ" ์ด๋ผ๊ณ  ํ•œ ์ž๋‚˜ ํŒŒํŠธ๋„ˆ์Šค๋„
11:08
recently co-wrote an open letter to the board of Apple,
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์ตœ๊ทผ ์• ํ”Œ์˜ ์ด์‚ฌํšŒ์— ํŽธ์ง€๋ฅผ ํ•จ๊ป˜ ์จ ๋ณด๋ƒˆ์Šต๋‹ˆ๋‹ค.
11:10
saying, "Hey, your smartphones are addictive for children.
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"๋‹น์‹  ํšŒ์‚ฌ์˜ ์Šค๋งˆํŠธํฐ์€ ์•„์ด๋“ค์—๊ฒŒ ์ค‘๋…์„ฑ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
11:14
Fix it."
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๋ฐ”๋กœ์žก์œผ์„ธ์š”."
11:16
Apple is working on it.
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์• ํ”Œ์€ ๋ฐฉ์•ˆ์„ ์ฐพ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
11:19
So what it's going to take is some pressure.
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ํ•„์š”ํ•œ ๊ฒƒ์€ ์••๋ฐ•์ด์—์š”.
11:22
It's going to take some pressure on conscious investors
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์˜์‹์  ํˆฌ์ž๊ฐ€๋“ค์— ๋Œ€ํ•œ ์••๋ฐ•์ด ํ•„์š”ํ•  ๊ฒ๋‹ˆ๋‹ค.
11:25
to, in turn, put some pressure on management
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ํ™˜๊ฒฝ๊ณผ ์‚ฌํšŒ๋ฅผ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•œ ๋ณ€ํ™”๋ฅผ ์ฃผ๋„๋ก
11:28
to make changes that will improve the environment and society.
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๊ฒฝ์˜์ง„์— ์••๋ ฅ์„ ํ–‰์‚ฌํ•˜๊ธฐ ์œ„ํ•œ ๊ฐ„์ ‘์ ์ธ ์ˆ˜๋‹จ์œผ๋กœ์š”.
11:33
And where do they start?
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๊ทธ๋Ÿผ ๊ทธ๋“ค์€ ์–ด๋””์„œ๋ถ€ํ„ฐ ์‹œ์ž‘ํ• ๊นŒ์š”?
11:34
They start by picking an issue that matters to them
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์šฐ์„  ๊ทธ๋“ค์€ ์ค‘์š”ํ•œ ๋ฌธ์ œ๋“ค์„ ๊ณ ๋ฆ…๋‹ˆ๋‹ค.
11:37
and taking a stand on it.
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๊ทธ๋ฆฌ๊ณ  ์ž…์žฅ์„ ๊ฐ€์ง€๊ฒŒ ๋˜์ฃ .
11:39
Take a stand on an issue that lines up with your purpose:
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์—ฌ๋Ÿฌ๋ถ„์˜ ๋ชฉ์ ์— ๋งž๋Š” ์ž…์žฅ์— ์„œ๊ฒŒ๋ฉ๋‹ˆ๋‹ค.
11:43
water preservation, labor rights, diversity.
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์ˆ˜์ž์›์˜ ๋ณด์กด, ๋…ธ๋™์ž์˜ ๊ถŒ๋ฆฌ, ๋‹ค์–‘์„ฑ ๋“ฑ
11:45
As long as it lines up with your purpose, you are golden.
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์—ฌ๋Ÿฌ๋ถ„๊ณผ ๊ฐ™์€ ๋ชฉ์ ์ด๋ผ๋ฉด ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ๋Š” ํ–‰์šด์ž…๋‹ˆ๋‹ค.
11:49
And the biggest unlock?
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๊ฐ€์žฅ ์ข‹์€ ๋ฐฉ๋ฒ•์€ ๋ฌด์—‡์ผ๊นŒ์š”?
11:51
Get the senior-most investment professionals focused on this.
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๊ณ ์œ„์˜ ํˆฌ์ž ์ „๋ฌธ๊ฐ€๋“ค์ด ์—ฌ๊ธฐ์— ๊ด€์‹ฌ์„ ๊ฐ–๊ฒŒ๋” ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
11:56
Today, when an activist shows up to a campaign,
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ํ•œ ํ–‰๋™์ฃผ์˜์ž๊ฐ€ ์–ด๋–ค ํ–‰์‚ฌ์— ๋ชจ์Šต์„ ๋“œ๋Ÿฌ๋‚ธ๋‹ค๋ฉด
11:58
it's the senior investment professional talking to the CEO and the board
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๊ทธ๊ฑด ํšŒ์‚ฌ์˜ CEO, ์ด์‚ฌํšŒ์™€ ๋Œ€ํ™”ํ•˜๋Š” ์„ ์ž„ ํˆฌ์ž ์ „๋ฌธ๊ฐ€์ž…๋‹ˆ๋‹ค.
12:02
and everyone hears about it.
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๋ชจ๋‘๊ฐ€ ๊ทธ ๋ง์„ ๊ท€๋‹ด์•„ ๋“ฃ์ฃ .
12:03
When a conscious investor shows up to talk about an ESG issue,
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๋งŒ์•ฝ ์˜์‹์  ํˆฌ์ž๊ฐ€๊ฐ€ ๋‚˜ํƒ€๋‚˜ ESG๋ฌธ์ œ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•œ๋‹ค๋ฉด
12:07
it's some junior person in the risk department
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๊ทธ๊ฑด ์œ„๊ธฐ๊ด€๋ฆฌ๋ถ€์„œ์˜ ํ•˜๊ธ‰ ์ง์› ์ค‘ ํ•˜๋‚˜์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
12:09
talking to some junior person in the investor relations department,
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๊ทธ๋Š” ๊ด€๋ จ์žˆ๋Š” ๋‹ค๋ฅธ ๋ถ€์„œ์˜ ํ•˜๊ธ‰ ์ง์›๊ณผ ์ด์•ผ๊ธฐ ํ•˜๊ฒ ์ฃ .
12:13
and nobody hears about it, and that needs to change.
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์—ฌ๊ธฐ์—” ์•„๋ฌด๋„ ๊ท€๊ธฐ์šธ์ด์ง€ ์•Š๊ณ  ์ด๋Ÿฐ ํ–‰ํƒœ๋Š” ๋ณ€ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
12:15
And it's not some massive leap.
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์ด๊ฒƒ์€ ํฐ ๋„์•ฝ์ด ์•„๋‹ˆ์—์š”.
12:17
Today, when a company underperforms financially,
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๋‹น์žฅ ํšŒ์‚ฌ๊ฐ€ ๊ฒฝ์ œ์ ์œผ๋กœ ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋‚ด์ง€ ๋ชปํ•œ๋‹ค๋ฉด
12:19
who is on the hook?
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๋ˆ„๊ตฌ๊ฐ€ ๊ณค๋ž€ํ•ด์ง€๊ฒ ์Šต๋‹ˆ๊นŒ?
12:20
The senior investment professional.
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์„ ์ž„ ํˆฌ์ž ์ „๋ฌธ๊ฐ€๋“ค์ž…๋‹ˆ๋‹ค.
12:22
So what do they do?
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๊ทธ๋“ค์ด ๋ฌด์—‡์„ ํ•˜๋ƒ๊ณ ์š”?
12:23
They drop everything and work with management,
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๋ชจ๋“  ๊ฒƒ์„ ๋‚ด๋ ค๋†“๊ณ  ํ˜‘๋™์ ์ด๊ณ  ๊ฑด์„ค์ ์œผ๋กœ
12:26
collaboratively and constructively,
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๊ฒฝ์˜์ง„๊ณผ ํ•จ๊ป˜ ๊ณ ๋ฏผํ•ฉ๋‹ˆ๋‹ค.
12:27
to make changes to improve the company's financial performance.
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๊ฒฝ์ œ์  ์„ฑ๊ณผ๋ฅผ ๊ฐœ์„ ํ•˜๊ธฐ์œ„ํ•œ ๋ณ€ํ™”๋ฅผ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด์„œ์š”.
12:31
The same should be true when the company underperforms on ESG issues.
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ESG๋ฌธ์ œ๋“ค์— ๋Œ€ํ•ด์„œ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€ ์ž์„ธ์—ฌ์•ผ ํ•ฉ๋‹ˆ๋‹ค.
12:34
And yes, that requires standardization on how we measure ESG,
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๋„ค, ESG ๋ฌธ์ œ๋ฅผ ์–ด๋–ป๊ฒŒ ๊ณ„๋Ÿ‰ํ•  ์ˆ˜ ์žˆ๋Š”์ง€ ๊ทธ ํ‘œ์ค€์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
12:38
but we're on it.
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์•„์ง ์—ฐ๊ตฌ์ค‘์ž…๋‹ˆ๋‹ค.
12:41
So folks, here's my call to action:
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๊ทธ๋ž˜์„œ ์—ฌ๋Ÿฌ๋ถ„, ์—ฌ๊ธฐ ์ œ๊ฐ€ ๋“œ๋ฆด ๋™๊ธฐ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
12:43
it's your money.
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๊ทธ๊ฑด ์—ฌ๋Ÿฌ๋ถ„์˜ ๋ˆ์ž…๋‹ˆ๋‹ค.
12:45
It's your pension fund,
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๊ทธ๊ฑด ์—ฌ๋Ÿฌ๋ถ„์˜ ์—ฐ๊ธˆ์ด์—์š”.
12:46
it's your sovereign wealth fund.
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๊ทธ๊ฑด ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ตญ๋ถ€ํŽ€๋“œ์ž…๋‹ˆ๋‹ค.
12:48
it's your university's endowment.
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๊ทธ๊ฑด ์—ฌ๋Ÿฌ๋ถ„์˜ ๋Œ€ํ•™๊ธฐ๋ถ€๊ธˆ์ด์—์š”.
12:50
It's your money.
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์—ฌ๋Ÿฌ๋ถ„๋“ค์˜ ๋ˆ์ž…๋‹ˆ๋‹ค.
12:51
And it's your right to have your money managed in line with your values.
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์—ฌ๋Ÿฌ๋ถ„์˜ ๋ˆ์ด ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐ€์น˜๊ด€์— ๋งž๊ฒŒ ๊ด€๋ฆฌ๋ผ์•ผํ•˜๋Š” ๊ฒƒ์€ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ถŒ๋ฆฌ์ž…๋‹ˆ๋‹ค.
12:55
So use your voice
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์—ฌ๋Ÿฌ๋ถ„์˜ ๋ชฉ์†Œ๋ฆฌ๋ฅผ ์ด์šฉํ•˜์„ธ์š”.
12:57
and trust that it matters.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒŒ ์ค‘์š”ํ•˜๋‹ค๊ณ  ๋ฏฟ์œผ์„ธ์š”.
12:59
It was your voice that got the investors more conscious in the first place.
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ํˆฌ์ž๊ฐ€๋“ค์„ ๋” ๊นจ์–ด์žˆ๊ฒŒ ํ•˜๋Š” ๊ฑด ์• ์ดˆ์— ์—ฌ๋Ÿฌ๋ถ„์˜ ๋ชฉ์†Œ๋ฆฌ์˜€์Šต๋‹ˆ๋‹ค.
13:03
You protested for years,
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์—ฌ๋Ÿฌ๋ถ„์€ ์ˆ˜ ๋…„์— ๊ฑธ์ณ ์ €ํ•ญํ–ˆ์Šต๋‹ˆ๋‹ค.
13:05
because you didn't feel right about your money being invested
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์—ฌ๋Ÿฌ๋ถ„๊ณผ ๋งž์ง€ ์•Š๋Š” ๊ฐ€์น˜๋ฅผ ์ถ”๊ตฌํ•˜๋Š” ํšŒ์‚ฌ๋“ค์—
13:08
in companies whose values don't line up with yours.
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์—ฌ๋Ÿฌ๋ถ„๋“ค์˜ ๋ˆ์ด ํˆฌ์ž๋˜๋Š” ๊ฒƒ์ด ์˜ณ์ง€ ์•Š๋‹ค๊ณ  ๋Š๊ผˆ๊ธฐ ๋•Œ๋ฌธ์ด์—์š”.
13:11
It's time to use that voice again.
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ํ•œ ๋ฒˆ ๋” ํฐ ๋ชฉ์†Œ๋ฆฌ๋ฅผ ๋‚ด์•ผ ํ•  ์‹œ๊ฐ„์ž…๋‹ˆ๋‹ค.
13:13
But this time, instead of pushing them to divest,
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ํ•˜์ง€๋งŒ ์ด๋ฒˆ์—”, ๊ถŒํ•œ์„ ์ฒ˜๋ถ„ํ•˜๋„๋ก ์••๋ฐ•ํ•˜๊ธฐ ๋ณด๋‹ค๋Š”
13:15
push them to engage, truly engage, truly work with management
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๋” ๊ด€์—ฌํ•˜๊ณ , ์ง„์‹ฌ์œผ๋กœ ๊ด€์—ฌํ•˜๊ณ  ๊ฒฝ์˜์— ํž˜์“ฐ๋„๋ก
13:19
to make changes that will improve their ESG performance.
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ESG ์„ฑ๊ณผ๋ฅผ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•œ ๋ณ€ํ™”๋ฅผ ๋งŒ๋“ค์–ด๋‚ด๋„๋ก ์••๋ฐ•ํ•ด์•ผํ•ฉ๋‹ˆ๋‹ค.
13:24
You made them aware of the issues.
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์—ฌ๋Ÿฌ๋ถ„์€ ๊ทธ๋“ค์„ ๊นจ์šฐ์น˜๊ฒŒ ํ–ˆ์Šต๋‹ˆ๋‹ค.
13:26
You can now focus them on fixing them.
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์—ฌ๋Ÿฌ๋ถ„์€ ๊ทธ๋“ค์ด ๊ฐœ์„ ํ•˜๋„๋ก ์ง‘์ค‘ํ•˜๊ฒŒ ๋งŒ๋“ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
13:29
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
13:30
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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