What it takes to make change | Jacqueline Novogratz

52,016 views ・ 2020-09-29

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A few years ago, I found myself in Kigali, Rwanda
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presenting a plan to bring off-grid solar electricity
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to 10 million low-income East Africans.
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As I waited to speak to the president and his ministers,
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I thought about how I'd arrived in that same place 30 years before.
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A 25-year-old who left her career in banking
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to cofound the nation's first microfinance bank
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with a small group of Rwandan women.
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And that happened just a few months after women had gained the right
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to open a bank account without their husband's signature.
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Just before I got on stage,
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a young woman approached me.
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"Ms. Novogratz," she said,
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"I think you knew my auntie."
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"Really?
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What was her name?"
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She said, "Felicula."
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I could feel tears well.
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One of the first women parliamentarians in the country,
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Felicula was a cofounder,
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but soon after we'd established the bank,
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Felicula was killed in a mysterious hit-and-run accident.
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Some associated her death to a policy she had sponsored
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to abolish bride price,
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or the practice of paying a man for the hand of his daughter in marriage.
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I was devastated by her death.
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And then a few years after that,
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after I'd left the country,
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Rwanda exploded in genocide.
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And I have to admit there were times
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when I thought about all the work so many had done,
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and I wondered what it had amounted to.
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I turned back to the woman.
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"I'm sorry, would you tell me who you are again?"
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She said, "Yes, my name is Monique,
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and I'm the deputy governor of Rwanda's National Bank."
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If you had told me when we were just getting started
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that within a single generation,
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a young woman will go on to help lead her nation's financial sector,
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I'm not sure I would have believed you.
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And I understood that I was back in that same place
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to continue work Felicula had started but could not complete in her lifetime.
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And that it was to me to recommit
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to dreams so big I might not complete them in mine.
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That night I decided to write a letter to the next generation
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because so many have passed on their wisdom and knowledge to me,
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because I feel a growing sense of urgency
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that I might not finish the work I came to do,
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and because I want to pass that forward
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to everyone who wants to create change in this world
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in ways that only they can do.
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That generation is in the streets.
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They are crying urgently for wholesale change
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against racial injustice,
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religious and ethnic persecution,
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catastrophic climate change
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and the cruel inequality that has left us more divided
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and divisive than ever in my lifetime.
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But what would I say to them?
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I'm a builder, so I started by focusing on technical fixes,
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but our problems are too interdependent,
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too entangled.
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We need more than a system shift.
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We need a mind shift.
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Plato wrote that a country cultivates what it honors.
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For too long, we have defined success based on money, power and fame.
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Now we have to start the hard, long work of moral revolution.
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By that I mean putting our shared humanity
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and the sustainability of the earth at the center of our systems,
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and prioritizing the collective we,
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not the individual I.
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What if each of us gave more to the world than we took from it?
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Everything would change.
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Now cynics might say that sounds too idealistic,
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but cynics don't create the future.
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And though I've learned the folly of unbridled optimism,
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I stand with those who hold to hard-edged hope.
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I know that change is possible.
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The entrepreneurs and change agents with whom my team and I have worked
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have impacted more than 300 million low-income people,
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and sometimes reshaped entire sectors to include the poor.
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But you can't really talk about moral revolution
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without grounding it in practicality and meaning,
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and that requires an entirely new set of operating principles.
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Let me share just three.
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The first is moral imagination.
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Too often we use the lens only of our own imagination,
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even when designing solutions
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for people whose lives are completely different from our own.
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Moral imagination starts by seeing others as equal to ourselves,
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neither above nor below us,
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neither idealizing nor victimizing.
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It requires immersing in the lives of others,
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understanding the structures that get in their way
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and being honest about where they might be holding themselves back.
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That requires deep listening from a place of inquiry,
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not certainty.
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Several years ago I sat with a group of women weavers
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outside in a rural village in Pakistan.
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The day was hot ...
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over 120 degrees in the shade.
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I wanted to tell the women about a company my organization had invested in
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that was bringing solar light to millions of people across India and East Africa,
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and I had seen the transformative power of that light
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to allow people to do things so many of us just take for granted.
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"We have this light" I said,
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"costs about seven dollars.
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People say it's amazing.
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If we could convince the company to bring those products to Pakistan,
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would you all be interested?"
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The women stared,
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and then a big woman whose hands knew hard work looked at me,
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wiped the sweat off her face and said,
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"We don't want a light.
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We're hot.
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Bring us a fan."
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"Fan," I said.
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"We don't have a fan.
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We have a light.
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But if you had this light, your kids can study at night,
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you can work more -- "
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She cut me off.
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"We work enough. We're hot.
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Bring us a fan."
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That straight-talking conversation deepened my moral imagination.
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And I remember lying --
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sweltering in my bed in my tiny guest house that night,
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so grateful for the clickety-clack of the fan overhead.
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And I thought, "Of course.
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Electricity.
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A fan.
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Dignity."
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And when I now visit our companies
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who've reached over 100 million people with light and electricity
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and it's a really hot place,
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and if there's a rooftop system,
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there is also a fan.
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But moral imagination is also needed to rebuild and heal our countries.
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My nation is roiling as it finally confronts
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what it's not wanted to see.
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It would be impossible to deny the legacy of American slavery
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if all of us truly immersed in the lives of Black people.
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Every nation begins the process of healing
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when its people begin to see each other
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and to understand that it is in that work that are planted the seeds
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of our individual and collective transformation.
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Now that requires acknowledging the light and shadow,
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the good and evil that exist in every human being.
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In our world we have to learn to partner with those
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even whom we consider our adversaries.
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This leads to the second principle:
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holding opposing values in tension.
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Too many of our leaders today stand on one corner or the other,
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shouting.
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Moral leaders reject the wall of either-or.
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They're willing to acknowledge a truth or even a partial truth
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in what the other side believes.
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And they gain trust by making principled decisions
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in service of other people,
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not themselves.
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To succeed in my work has required holding the tension
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between the power of markets to enable innovation and prosperity
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and their peril to allow for exclusion
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and sometimes exploitation.
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Those who see the sole purpose of business as profit
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are not comfortable with that tension,
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nor are those who have no trust in business at all.
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But standing on either side negates the creative, generative potential
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of learning to use markets without being seduced by them.
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Take chocolate.
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It's a hundred-billion-dollar industry
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dependent on the labor of about five million smallholder farming families
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who receive only a tiny fraction of that 100 billion.
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In fact, 90 percent of them make under two dollars a day.
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But there's a generation of new entrepreneurs
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that is trying to change that.
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They start by understanding the production costs of the farmers.
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They agree to a price that allows the farmers to actually earn income
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in a way that will sustain their lives.
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Sometimes including revenue-share and ownership models,
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building a community of trust.
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Now are these companies as profitable
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as those that focus solely on shareholder value?
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Possibly not in the short term.
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But these entrepreneurs are focused on solving problems.
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They're tired of easy slogans like "doing well by doing good."
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They know they have to be financially sustainable,
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and they are insisting on including the poor and the vulnerable
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in their definition of success.
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And that brings me to the third principle:
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accompaniment.
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It's actually a Jesuit term that means to walk alongside:
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I'll hold a mirror to you, help you see your potential,
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maybe more than you see it yourself.
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I'll take on your problem but I can't solve it for you --
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that you have to learn to do.
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For example, in Harlem there's an organization
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called City Health Works
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that hires local residents
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with no previous health care experience,
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trains them to work with other residents
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so that they can better control chronic diseases like gout,
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hypertension, diabetes.
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I had the great pleasure of meeting Destini Belton,
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one of the health workers,
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who explained her job to me.
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She said that she checks in on clients,
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checks their vital signs,
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takes them grocery shopping,
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goes on long walks,
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has conversations.
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She told me, "I let them know somebody has their back."
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And the results have been astounding.
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Patients are healthier, hospitals less burdened.
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As for Destini,
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she tells me her family and she are healthier.
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"And," she adds, "I love that I get to contribute to my community."
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All of us yearn to be seen,
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to count.
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The work of change,
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of moral revolution,
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is hard.
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But we don't change in the easy times.
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We change in the difficult times.
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In fact, I've come to see discomfort as a proxy for progress.
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But there's one more thing.
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There's something I wish I'd known when I was just starting out
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so many years ago.
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No matter how hard it gets,
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there's always beauty to be found.
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I remember now what seems a long time ago,
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spending an entire day talking to woman after woman
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in the Mathare Valley slum in Nairobi, Kenya.
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I listened to their stories of struggle and survival
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as they talked about losing children,
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of fighting violence and hunger,
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sometimes feeling like they wouldn't even survive.
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And right before I left,
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a huge rainstorm poured down.
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And I was sitting in my little car as the wheels stuck in the mud
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thinking, "I'm never getting out of here,"
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when suddenly there was a tap on my window --
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a woman who was beckoning me to follow her,
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and I did.
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Jumped out through the rainstorm,
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we went down this little muddy path,
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through a rickety metal door,
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inside a shack
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where a group of women were dancing with abandon.
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I jumped in and found myself lost in the rhythm and the color and the smiles
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and suddenly I realized:
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this is what we do as human beings.
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When we're broken,
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when we feel that we are failing or are in despair,
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we dance.
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We sing.
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We pray.
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Beauty resides too in showing up,
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in paying attention,
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in being kind when we feel like being anything but kind.
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Look at the explosion of art and music and poetry
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in this moment of our collective crisis.
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It is in the darkest times
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that we have the chance to find our deepest beauty.
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So let this be our moment
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to move forward
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with the fierce urgency of a new generation
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fortified with our most profound and collective wisdom.
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And ask yourself:
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what can you do with the rest of today
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and the rest of your life
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to give back more to the world than you take?
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Thank you.
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