The Secret to Telling a Great Story — in Less Than 60 Seconds | Jenny Hoyos | TED
55,160 views ・ 2025-01-30
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譯者: 麗玲 辛
審譯者: Yanyan Hong
00:04
Have you ever wondered how much
ice cream you can get for a dollar?
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你有沒有想過,
用一美元可以買多少冰淇淋?
00:07
Or what's the cheapest
thing in an airport?
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或者機場裡最便宜的東西是什麼?
00:09
Or if it's faster to go inside
or a drive-through?
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是進店裡買餐點比較快,
還是走得來速?
00:12
Probably not.
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也許你從未思考過,
00:14
But somehow, answering
these weird questions
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但不知道為什麼,回答這些奇怪的問題
00:16
and sharing those experiences
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並分享那些經驗已成為我日常的工作。
00:18
have become my life's work.
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00:20
Now even though I only have five minutes
to share my viral storytelling framework,
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雖然我只有五分鐘
來分享我說故事的暴紅框架,
00:24
great stories should be told
in less than 60 seconds.
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好故事其實應該在 60 秒內說完。
00:28
And it's not just about becoming
a viral social media star.
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這不僅僅是如何成為網紅,
00:31
It's about making
your conversations better,
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而是讓你更會與人對話,
00:33
whether you’re with friends, family
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無論是和朋友、家人,
00:35
or trying to convince
your boss for a raise.
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還是試圖說服老闆加薪。
00:38
So here's how to make every second count.
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以下告訴你如何讓每一秒
都變得有價值的方法。
00:41
Many great stories start with a question,
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好故事大多以問題開始,
00:43
because it will make people stick
until the end to find out the answer.
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因為人們會為了想知道答案,
一直聽到結尾。
00:48
And remember, you want to get
your audience's attention immediately,
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記住,你要一開始
就抓住觀眾的注意力,
00:51
so you want to start
by asking something shocking.
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所以你要先問一些驚人的問題。
00:53
And one of the things I've always wondered
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一件我一直很好奇的事情是,
速食是否真的像店家說的那樣快速。
00:56
was if fast food was really
as fast as they say.
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所以我用一個影片回答了這個問題,
00:58
So I answered just this in a video
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獲得了超過四千五百萬的觀看次數。
01:00
and got over 45 million views.
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01:01
Let's check out how I hooked my viewers.
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讓我們來看看我如何吸引觀眾。
01:04
(Video) Can I have a burger?
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(影片)可以給我一個漢堡嗎?
01:05
Can you put cheese, lettuce and tomatoes?
This thing's not hot enough.
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可以加起司、生菜和番茄嗎?
這鍋子不夠熱。
01:08
(Laughter)
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(笑聲)
01:09
(Stage) That thing
really wasn't hot enough.
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那鍋子真的不夠熱。
但正如你所見,
我非常認真地對待這個問題。
01:13
But as you can see,
I took this question very seriously.
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吸引到觀眾之後,
你要帶他們進入一段旅程,
01:17
And after you've hooked your audience,
you want to take them on a journey,
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01:20
building up to your answer,
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逐步驅近你的答案,
01:21
where you want them
to feel constant progression,
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你希望聽眾一直感受到進展,
01:24
so we're moving closer
and closer to our answer
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越來越接近答案,
01:27
so we feel like we can't stop listening.
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這樣,我們就不會想停下來。
01:30
And in my case, I did just this by saying
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在我的例子裏,我藉由說
01:33
that I’ll be adding tomatoes, lettuce
and cheese to the burger,
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要把番茄、生菜和起司
加到漢堡上,而做到這一點,
01:36
so now we know how close I am to finishing
the competition, thus the video.
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現在我們知道我離完成比賽
有多近,影片也是。
但如果一切順利,沒有人會在乎,
01:42
But if everything is smooth sailing,
then nobody cares,
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01:46
which is why we need to add conflict
before getting to our answer.
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所以在得到答案之前,
我們需要加入衝突。
01:50
So here's how I did that.
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我是這樣做的。
01:51
(Video) Yes, please. And cheese.
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(影片)好的,請給我加起司。
01:53
Mother: There's smoke in here.
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母親:在冒煙了。
01:54
Jenny Hoyos: This thing is still raw.
Good thing there's a line.
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珍妮·奧約斯:這肉還沒熟。
好在有人在排隊。
01:57
Oh my goodness.
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哦,天啊。
母親:你在幹什麼?你別把車燒了!
01:59
Mother: What are you doing?
You're going to burn that car.
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02:01
JH: I'll cut the tomatoes
while this cooks.
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JH:我要來切番茄,一邊煮這個。
母親:我可不想吃。
02:03
Mother: I hope I don't have to eat that.
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JH:這番茄看來很醜。叫他們慢點。
02:05
JH: Tell them to slow down.
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02:07
Mother: You're doing all this
for one subscriber?
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母親:你做這些就為了多一個訂閱者?
你會把車子弄得一團糟。
02:09
You're going to make a mess.
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02:11
JH: Put the ketchup on the buns.
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JH:把番茄醬放在麵包上。
02:14
(Stage) As you saw, without conflict,
the audience just isn’t as invested,
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正如你所見,如果沒有衝突,
觀眾就不會那麼投入,
02:20
which is why I used my mom as the B plot.
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這就是為什麼我把我媽設為情節分支。
02:22
So you’re now not only invested
in the competition
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這樣,你不僅關注這個比賽,
02:25
but also curious to see what's going
to happen between my mom and I.
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還會好奇我和我媽之間後續的發展。
02:30
And after enough buildup,
we finally need our answers.
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在足夠的積累之後,
我們終於要來揭曉答案。
02:36
Will I cook the burger faster?
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我煮漢堡會比較快嗎?
02:38
Will I accidentally
set my mom’s car on fire?
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我會不小心就把我媽的車燒了嗎?
02:41
The key here is to build tension
by making the answer feel uncertain
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關鍵在於讓答案的不確定性
來建立緊張感,
02:45
to make a satisfying ending.
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帶來令人滿意的結局。
02:47
Here's how I did just that.
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看一下我怎麼做的。
02:49
(Video) We’re one person away.
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(影片)差一個人,就到我們了。
02:50
We just need the burger to cook faster.
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我要這漢堡快點煮好,快點。
02:52
Mother: We're moving, we're moving.
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母親:我們在前進了,往前了。
02:54
JH: No, my burger is not done yet.
You're driving too crazy.
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JH:不,我的漢堡還沒熟。
你開得太快了。
02:58
It needs to cook faster.
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趕快啊!快點!
03:00
Mother: We're next.
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母親:我們是下一個了。
03:02
(Music)
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(音樂)
03:04
JH: We're pulling up to the window.
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JH:我們快到窗口了。
03:06
(Music)
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(音樂)
03:07
And, oh my goodness!
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天啊!
03:08
(Music)
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(音樂)
03:13
We cooked faster and better.
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我們煮得比較快,還更好吃。
03:16
(Laughter)
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(笑聲)
03:18
(Applause)
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(掌聲)
03:20
And that's it. We cooked faster
than the drive-through.
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就是這樣。我比得來速煮得快。
03:22
Does it matter that my burger
was basically raw?
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就算我的漢堡基本上沒熟,
又有什麼關係?
03:25
Absolutely not.
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完全沒有。
03:27
Because the viewers wanted an answer,
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因為觀眾想要一個答案,
03:28
so I gave it to them quickly
and concisely, in an engaging way,
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所以我很快地用簡潔、
有趣的方式給了他們,
03:32
which led our video to getting
over 45 million views.
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這使得我們的影片觀看次數
超過了 4500 萬。
03:36
And you might be impressed to know
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你可能會感到驚訝,
03:38
that instead of telling this talk in five
minutes, I actually did it in four,
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這個五分鐘的演講,
我其實只用了四分鐘,
03:42
so you now have an extra minute
to practice your 60-second story.
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所以現在,你有額外的一分鐘時間
來練習說你的 60 秒故事。
03:46
(Laughter)
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(笑聲)
03:47
Because if it takes longer to tell
your story than it does to make a burger,
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因為如果說故事花的時間
比煮漢堡還久,
那兩者你可能都煮過頭了。
03:51
then you're probably overcooking both.
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03:53
(Laughter)
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(笑聲)
03:54
Thank you.
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謝謝大家。
03:55
(Cheers and applause)
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(歡呼和掌聲)
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