The Secret Ingredient of Business Success | Pete Stavros | TED

66,271 views ใƒป 2024-04-26

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืชืจื’ื•ื: hila scherba ืขืจื™ื›ื”: zeeva livshitz
00:04
My first job as an investor was when I was 24 years old,
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ื”ืชืคืงื™ื“ ื”ืจืืฉื•ืŸ ืฉืœื™ ื›ืžืฉืงื™ืข ื”ื™ื” ื›ืฉื”ื™ื™ืชื™ ื‘ืŸ 24,
00:08
and I'm almost 50 today, so that is half a lifetime ago.
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ื•ืื ื™ ื›ืžืขื˜ ื‘ืŸ 50 ื”ื™ื•ื, ืื– ื–ื” ืœืคื ื™ ื—ืฆื™ ื—ื™ื™ื.
00:12
But I still clearly remember the first thing I was asked to do:
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ืื‘ืœ ืื ื™ ืขื“ื™ื™ืŸ ื–ื•ื›ืจ ื‘ื‘ื™ืจื•ืจ ืืช ื”ื“ื‘ืจ ื”ืจืืฉื•ืŸ ืฉื”ืชื‘ืงืฉืชื™ ืœืขืฉื•ืช:
00:15
to oversee wire transfers related to the sale of a business,
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ืœืคืงื— ืขืœ ื”ืขื‘ืจื•ืช ื‘ื ืงืื™ื•ืช ื”ืงืฉื•ืจื•ืช ืœืžื›ื™ืจืช ืขืกืง,
00:19
basically to make sure all the shareholders got their money.
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ื‘ืขืฆื ื›ื“ื™ ืœื•ื•ื“ื ืฉื›ืœ ื‘ืขืœื™ ื”ืžื ื™ื•ืช ืงื™ื‘ืœื• ืืช ื›ืกืคื.
00:23
Any company, large or small, public or private,
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ืœื›ืœ ื—ื‘ืจื”, ื’ื“ื•ืœื” ืื• ืงื˜ื ื”, ืฆื™ื‘ื•ืจื™ืช ืื• ืคืจื˜ื™ืช,
00:25
has shareholders who own the business.
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ื™ืฉ ื‘ืขืœื™ ืžื ื™ื•ืช ืฉื‘ื‘ืขืœื•ืชื ื”ืขืกืง.
00:28
And as the value of the company goes up,
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ื•ื›ื›ืœ ืฉืขืจืš ื”ื—ื‘ืจื” ืขื•ืœื”,
00:30
wealth is created for those who own shares.
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ื ื•ืฆืจ ืขื•ืฉืจ ืœืžื™ ืฉื‘ื‘ืขืœื•ืชื• ืžื ื™ื•ืช.
00:33
Now at this company, ownership among the employees extended
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ื‘ื—ื‘ืจื” ื–ื•, ื”ื‘ืขืœื•ืช ื‘ืงืจื‘ ื”ืขื•ื‘ื“ื™ื ื”ืฉืชืจืขื”
00:36
from the very top position, the CEO,
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ืžื”ืชืคืงื™ื“ ื”ืขืœื™ื•ืŸ ื‘ื™ื•ืชืจ, ื”ืžื ื›"ืœ,
00:39
to some mid-level roles like assistant treasurer.
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ืœื›ืžื” ืชืคืงื™ื“ื™ื ื‘ืจืžื” ื‘ื™ื ื•ื ื™ืช ื›ืžื• ืขื•ื–ืจ ื’ื–ื‘ืจ.
00:42
When I called the CEO to confirm his wire transfer
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ื›ืฉื”ืชืงืฉืจืชื™ ืœืžื ื›โ€œืœ ื›ื“ื™ ืœืืฉืจ ืืช ื”ื”ืขื‘ืจื” ื”ื‘ื ืงืื™ืช ืฉืœื•,
00:45
it was a very matter-of-fact conversation.
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ื–ื• ื”ื™ื™ืชื” ืฉื™ื—ื” ืžืื•ื“ ืขื ื™ื™ื ื™ืช.
00:48
"Got the money, thanks a lot."
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"ืงื™ื‘ืœืชื™ ืืช ื”ื›ืกืฃ, ืชื•ื“ื” ืจื‘ื”."
00:50
Click.
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ื ื™ืชื•ืง.
00:52
Now, when I called the assistant treasurer,
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ืขื›ืฉื™ื•, ื›ืฉื”ืชืงืฉืจืชื™ ืœืขื•ื–ืจ ื”ื’ื–ื‘ืจ,
00:54
who was making a tiny fraction of what the CEO had made,
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ืฉื”ืจื•ื•ื™ื— ื—ืœืง ื–ืขื™ืจ ืžืืฉืจ ื”ื—ืœืง ืฉื”ืžื ื›โ€œืœ ื”ืจื•ื•ื™ื—,
00:57
he was so overcome with emotion, he could barely find the words.
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ื”ื•ื ื”ื™ื” ื›ืœ ื›ืš ื ืจื’ืฉ, ืฉื”ื•ื ื‘ืงื•ืฉื™ ื”ืฆืœื™ื— ืœืžืฆื•ื ืืช ื”ืžื™ืœื™ื.
01:01
And he later explained in a tearful voicemail
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ื•ืžืื•ื—ืจ ื™ื•ืชืจ ื”ื•ื ื”ืกื‘ื™ืจ ื‘ื”ื•ื“ืขื” ืงื•ืœื™ืช ื ืจื’ืฉืช
01:03
that his ownership payout
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ืฉืชืฉืœื•ื ื”ื‘ืขืœื•ืช ืฉืœื•
01:05
literally meant college education for his kids.
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ืคื™ืจื•ืฉื• ืคืฉื•ื˜ื• ื›ืžืฉืžืขื• ื”ืฉื›ืœื” ื‘ืžื›ืœืœื” ืœื™ืœื“ื™ื•.
01:09
So I wondered,
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ืื– ืชื”ื™ืชื™,
01:11
what if everyone in a company had stock ownership,
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ืžื” ืื ืœื›ืœ ืื—ื“ ื‘ื—ื‘ืจื” ื™ืฉ ื‘ืขืœื•ืช ืขืœ ืžื ื™ื•ืช,
01:13
not just to the assistant-treasurer level,
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ืœื ืจืง ืœืจืžืช ืขื•ื–ืจ ื’ื–ื‘ืจ,
01:16
but to the factory floor, distribution centers?
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ืืœื ืœืงื•ืžืช ื”ืžืคืขืœ, ืžืจื›ื–ื™ ื”ื”ืคืฆื”?
01:20
How might employeesโ€™ lives be impacted,
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ื›ื™ืฆื“ ืขืฉื•ื™ื™ื ืœื”ื™ื•ืช ืžื•ืฉืคืขื™ื ื—ื™ื™ ื”ืขื•ื‘ื“ื™ื,
01:23
and how might the company and, in fact, the whole community be impacted?
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ื•ื›ื™ืฆื“ ื ื™ืชืŸ ืœื”ืฉืคื™ืข ืขืœ ื”ื—ื‘ืจื” ื•ืœืžืขืฉื” ืขืœ ื”ืงื”ื™ืœื” ื›ื•ืœื”?
01:27
These questions were not new to me.
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ื”ืฉืืœื•ืช ื”ืืœื” ืœื ื”ื™ื• ื—ื“ืฉื•ืช ืขื‘ื•ืจื™.
01:29
My dad had been asking them for decades.
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ืื‘ื ืฉืœื™ ืฉืืœ ืื•ืชืŸ ื‘ืžืฉืš ืขืฉืจื•ืช ืฉื ื™ื.
01:32
My father operated a road grader for a union construction company
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ืื‘ื™ ื”ืคืขื™ืœ ืžืคืœืกืช ื›ื‘ื™ืฉ ืขื‘ื•ืจ ื—ื‘ืจืช ื‘ื ื™ื™ื” ืžืื•ื—ื“ืช
01:36
in Chicago for 45 years.
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ื‘ืฉื™ืงื’ื• ื‘ืžืฉืš 45 ืฉื ื”.
01:38
This is actually a picture of my dad in his road grader.
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ื–ื• ืœืžืขืฉื” ืชืžื•ื ื” ืฉืœ ืื‘ื ืฉืœื™ ื‘ืžืคืœืกืช ื”ื›ื‘ื™ืฉ ืฉืœื•.
01:41
And my dad dreamt of worker ownership
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ื•ืื‘ื ืฉืœื™ ื—ืœื ืขืœ ื‘ืขืœื•ืช ืฉืœ ืขื•ื‘ื“ื™ื
01:45
to address three things he didn't like about his job.
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ื›ื“ื™ ืœื˜ืคืœ ื‘ืฉืœื•ืฉื” ื“ื‘ืจื™ื ืฉื”ื•ื ืœื ืื”ื‘ ื‘ืขื‘ื•ื“ื” ืฉืœื•.
01:48
First, he couldn't build wealth on 20 dollars an hour.
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ืจืืฉื™ืช, ื”ื•ื ืœื ื™ื›ื•ืœ ื”ื™ื” ืœื‘ื ื•ืช ืขื•ืฉืจ ืขืœ 20 ื“ื•ืœืจ ืœืฉืขื”.
01:52
Second, he had no incentive to care about things an owner would focus on,
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ืฉื ื™ืช, ืœื ื”ื™ื” ืœื• ืชืžืจื™ืฅ ืœื“ืื•ื’ ืœื“ื‘ืจื™ื ืฉื‘ืขืœื™ื ื™ืชืžืงื“ ื‘ื”ื,
01:56
things like productivity.
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ื“ื‘ืจื™ื ื›ืžื• ืคืจื•ื“ื•ืงื˜ื™ื‘ื™ื•ืช.
01:58
So he felt no sense of alignment.
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ืื– ื”ื•ื ืœื ื”ืจื’ื™ืฉ ืฉื•ื ืชื—ื•ืฉืช ื”ื›ื•ื•ื ื”.
02:01
And third, he had no voice.
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ื•ืฉืœื™ืฉื™ืช, ืœื ื”ื™ื” ืœื• ืงื•ืœ.
02:03
Without the right incentives in place,
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ืœืœื ื”ืชืžืจื™ืฆื™ื ื”ื ื›ื•ื ื™ื,
02:05
there was really no reason for management to listen to workers,
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ื‘ืืžืช ืœื ื”ื™ื™ืชื” ืฉื•ื ืกื™ื‘ื” ืœื”ื ื”ืœื” ืœื”ืงืฉื™ื‘ ืœืขื•ื‘ื“ื™ื,
02:08
and they didn't.
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ื•ื”ื ืœื ืขืฉื• ื–ืืช.
02:11
And my dad's experience is certainly not unique.
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ื•ื”ื—ื•ื•ื™ื” ืฉืœ ืื‘ื ืฉืœื™ ื‘ื”ื—ืœื˜ ืœื ื™ื™ื—ื•ื“ื™ืช.
02:15
Only a tiny percentage of workers are granted stock ownership
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ืจืง ืื—ื•ื– ื–ืขื™ืจ ืžื”ืขื•ื‘ื“ื™ื ืžืงื‘ืœื™ื ื‘ืขืœื•ืช ืขืœ ืžื ื™ื•ืช
02:19
in their companies, and most workers have no wealth,
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ื‘ื—ื‘ืจื•ืช ืฉืœื”ื, ื•ืœืจื•ื‘ ื”ืขื•ื‘ื“ื™ื ืื™ืŸ ืขื•ืฉืจ,
02:22
and it is in fact stock ownership or the lack of it
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ื•ืœืžืขืฉื” ื‘ืขืœื•ืช ืขืœ ืžื ื™ื•ืช ืื• ื”ื™ืขื“ืจื”
02:27
that is by a mile the biggest driver of wealth inequality.
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ื”ื ื”ืžื ื™ืข ื”ื’ื“ื•ืœ ื‘ื™ื•ืชืจ ืœืื™-ืฉื•ื•ื™ื•ืŸ ื‘ืขื•ืฉืจ.
02:32
Most employees feel their opinions don't count.
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ืจื•ื‘ ื”ืขื•ื‘ื“ื™ื ืžืจื’ื™ืฉื™ื ืฉื“ืขื•ืชื™ื”ื ืœื ื ื—ืฉื‘ื•ืช.
02:34
If you look at Gallup surveys,
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ืื ืžืกืชื›ืœื™ื ืขืœ ืกืงืจื™ ื’ืืœื•ืค,
02:36
77 percent of employees globally are disengaged on the job.
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77% ืžื”ืขื•ื‘ื“ื™ื ื‘ืจื—ื‘ื™ ื”ืขื•ืœื ืื™ื ื ืžืขื•ืจื‘ื™ื ื‘ืขื‘ื•ื“ื”.
02:42
18 percent literally hate the company that they work for.
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18 ืื—ื•ื–ื™ื ืžืžืฉ ืฉื•ื ืื™ื ืืช ื”ื—ื‘ืจื” ืฉื”ื ืขื•ื‘ื“ื™ื ื‘ื”.
02:45
They're throwing the wrenches in the machines.
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ื”ื ืžื›ื ื™ืกื™ื ืžืงืœื•ืช ื‘ื’ืœื’ืœื™ื.
02:49
Today, I'm going to try to convince you that broadening employee stock ownership
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ื”ื™ื•ื, ืื ืกื” ืœืฉื›ื ืข ืืชื›ื ืฉื”ืจื—ื‘ืช ื”ื‘ืขืœื•ืช ืขืœ ืžื ื™ื•ืช ื”ืขื•ื‘ื“ื™ื
02:53
is the single most important thing that we can do to lift up workers
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ื”ื™ื ื”ื“ื‘ืจ ื”ื—ืฉื•ื‘ ื‘ื™ื•ืชืจ ืฉืื ื• ื™ื›ื•ืœื™ื ืœืขืฉื•ืช ื›ื“ื™ ืœื”ืจื™ื ืขื•ื‘ื“ื™ื
02:56
and to make companies stronger, too.
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ื•ืœื—ื–ืง ื’ื ื—ื‘ืจื•ืช.
02:59
It could give us a form of capitalism that is actually inclusive
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ื–ื” ื™ื›ื•ืœ ืœืชืช ืœื ื• ืฆื•ืจื” ืฉืœ ืงืคื™ื˜ืœื™ื–ื ืฉืชื”ื™ื” ืœืžืขืฉื” ืžื›ืœื™ืœื”
03:03
and sustainable.
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ื•ื‘ืจืช ืงื™ื™ืžื.
03:05
And I believe it could literally change the economy.
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ื•ืื ื™ ืžืืžื™ืŸ ืฉื–ื” ืžืžืฉ ื™ื›ื•ืœ ืœืฉื ื•ืช ืืช ื”ื›ืœื›ืœื”.
03:10
I've been pursuing this idea most of my adult life.
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ื—ื™ืคืฉืชื™ ืืช ื”ืจืขื™ื•ืŸ ื”ื–ื” ืจื•ื‘ ื—ื™ื™ ื”ื‘ื•ื’ืจื™ื.
03:13
25 years ago, as a graduate school student,
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ืœืคื ื™ 25 ืฉื ื”, ื›ืกื˜ื•ื“ื ื˜ ืœืชื•ืืจ ืฉื ื™,
03:15
I dove into the history of employee ownership,
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ืฆืœืœืชื™ ื‘ื”ื™ืกื˜ื•ืจื™ื” ืฉืœ ื‘ืขืœื•ืช ืขื•ื‘ื“ื™ื,
03:17
and I published a paper on the topic in 2002.
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ื•ืคืจืกืžืชื™ ืžืืžืจ ื‘ื ื•ืฉื ื‘ืฉื ืช 2002.
03:21
Then, a handful of years later,
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ื•ืื–, ืงื•ืžืฅ ืฉื ื™ื ืœืื—ืจ ืžื›ืŸ,
03:22
I got my first real leadership position at the company I still work for, KKR.
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ืงื™ื‘ืœืชื™ ืืช ืชืคืงื™ื“ ื”ื”ื ื”ื’ื” ื”ืืžื™ืชื™ ื”ืจืืฉื•ืŸ ืฉืœื™ ื‘ื—ื‘ืจื” ืฉื‘ื” ืื ื™ ืขื“ื™ื™ืŸ ืขื•ื‘ื“, KKR.
03:28
And I was put in charge of investing in and improving industrial companies,
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ื•ื”ื™ื™ืชื™ ืื—ืจืื™ ืขืœ ื”ืฉืงืขื” ื•ืฉื™ืคื•ืจ ื—ื‘ืจื•ืช ืชืขืฉื™ื™ืชื™ื•ืช,
03:33
mostly manufacturing businesses.
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ื‘ืขื™ืงืจ ืขืกืงื™ื ื‘ื™ื™ืฆื•ืจ.
03:35
And that was a great opportunity to start experimenting
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ื•ื–ื• ื”ื™ื™ืชื” ื”ื–ื“ืžื ื•ืช ื ื”ื“ืจืช ืœื”ืชื—ื™ืœ ืœื”ืชื ืกื•ืช
03:37
with different ways of sharing stock ownership with all employees.
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ื‘ื“ืจื›ื™ื ืฉื•ื ื•ืช ื‘ื—ืœื•ืงื” ืฉืœ ื‘ืขืœื•ืช ืขืœ ืžื ื™ื•ืช ืขื ื›ืœ ื”ืขื•ื‘ื“ื™ื.
03:42
Something we've now done with 44 different companies
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ืžืฉื”ื• ืฉืขืฉื™ื ื• ืขื›ืฉื™ื• ืขื 44 ื—ื‘ืจื•ืช ืฉื•ื ื•ืช
03:44
over the past 15 years.
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ื‘ืžื”ืœืš 15 ื”ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช.
03:47
In our early efforts,
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ื‘ืžืืžืฆื™ื ื”ืžื•ืงื“ืžื™ื ืฉืœื ื•,
03:49
we had some success, but we made a lot of mistakes.
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ื”ื™ื™ืชื” ืœื ื• ื”ืฆืœื—ื” ืžืกื•ื™ืžืช, ืื‘ืœ ืขืฉื™ื ื• ื”ืจื‘ื” ื˜ืขื•ื™ื•ืช.
03:52
The most important thing we got right
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ื”ื“ื‘ืจ ื”ื—ืฉื•ื‘ ื‘ื™ื•ืชืจ ืฉืขืฉื™ื ื• ื ื›ื•ืŸ
03:54
was making sure that stock ownership was free
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ื”ื™ื” ืœื•ื•ื“ื ืฉื”ื‘ืขืœื•ืช ืขืœ ื”ืžื ื™ื•ืช ืชื”ื™ื” ื—ื•ืคืฉื™ืช
03:57
and incremental for workers,
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ื•ืžืฆื˜ื‘ืจืช ืœืขื•ื‘ื“ื™ื,
03:58
not a trade for wages or other benefits.
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ืœื ืกื—ืจ ื‘ืฉื›ืจ ืื• ื”ื˜ื‘ื•ืช ืื—ืจื•ืช.
04:01
This could not be about shifting risk onto the workforce.
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ื–ื” ืœื ื™ื›ื•ืœ ืœื”ื™ื•ืช ืขืœ ื”ืขื‘ืจืช ื”ืกื™ื›ื•ืŸ ืœื›ื•ื— ื”ืขื‘ื•ื“ื”.
04:04
But we got plenty of things wrong.
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ืื‘ืœ ืขืฉื™ื ื• ื”ืจื‘ื” ื“ื‘ืจื™ื ืœื ื‘ืกื“ืจ.
04:07
We didn't communicate well.
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ืœื ืชืงืฉืจื ื• ื˜ื•ื‘.
04:08
So if I said something like,
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ืื– ืื ื”ื™ื™ืชื™ ืื•ืžืจ ืžืฉื”ื• ื›ืžื•,
04:10
"We'd hope to sell a business in five years,"
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โ€œืื ื—ื ื• ืžืงื•ื•ื™ื ืœืžื›ื•ืจ ืขืกืง ื‘ืขื•ื“ ื—ืžืฉ ืฉื ื™ืโ€œ,
04:13
that often led to employees literally counting the days
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ื–ื” ื”ื•ื‘ื™ืœ ืœืขืชื™ื ืงืจื•ื‘ื•ืช ืœืขื•ื‘ื“ื™ื ืคืฉื•ื˜ื• ื›ืžืฉืžืขื• ืœืกืคื•ืจ ืืช ื”ื™ืžื™ื
04:16
or growing suspicious if things took longer.
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ืื• ืœื—ืฉื•ื“ ืื ื”ื“ื‘ืจื™ื ื™ื™ืžืฉื›ื• ื–ืžืŸ ืจื‘ ื™ื•ืชืจ.
04:19
We didn't share our financial information
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ืœื ืฉื™ืชืคื ื• ืืช ื”ืžื™ื“ืข ื”ืคื™ื ื ืกื™ ืฉืœื ื•
04:21
so people didn't know how the business was doing,
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ื›ืš ืฉืื ืฉื™ื ืœื ื™ื“ืขื• ืื™ืš ื”ืขืกืง ืžืกืชื“ืจ,
04:23
nor did we ask them how they would run the business better.
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ื•ื’ื ืœื ืฉืืœื ื• ืื•ืชื ืื™ืš ื”ื ื™ื ื”ืœื• ืืช ื”ืขืกืง ื˜ื•ื‘ ื™ื•ืชืจ.
04:27
You see, ownership is about a lot more than just giving out stock.
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ืืชื ืžื‘ื™ื ื™ื, ื‘ืขืœื•ืช ื”ื™ื ื”ืจื‘ื” ื™ื•ืชืจ ืžืกืชื ื—ืœื•ืงืช ืžื ื™ื•ืช.
04:31
It's about trying to create a whole different type of culture,
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ืžื“ื•ื‘ืจ ื‘ื ื™ืกื™ื•ืŸ ืœื™ืฆื•ืจ ืกื•ื’ ืื—ืจ ืœื’ืžืจื™ ืฉืœ ืชืจื‘ื•ืช,
04:34
an ownership culture.
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ืชืจื‘ื•ืช ื‘ืขืœื•ืช.
04:37
Now let me share a story
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ืขื›ืฉื™ื• ืื ื™ ืืฉืชืฃ ืกื™ืคื•ืจ
04:38
of what this can look like when it's done well.
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ืขืœ ืื™ืš ื–ื” ื™ื›ื•ืœ ืœื”ื™ืจืื•ืช ื›ืฉื–ื” ื ืขืฉื” ื˜ื•ื‘.
04:41
In 2015, we invested in a company called CHI Overhead Doors.
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ื‘ืฉื ืช 2015 ื”ืฉืงืขื ื• ื‘ื—ื‘ืจื” ื‘ืฉื CHI ื“ืœืชื•ืช ืชืงื•ืจื”.
04:47
CHI is based in central Illinois, in Amish country,
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CHI ืžืžื•ืงืžืช ื‘ืžืจื›ื– ืื™ืœื™ื ื•ื™, ื‘ืžื“ื™ื ืช ื”ืืžื™ืฉ,
04:50
and the company makes overhead garage doors,
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ื•ื”ื—ื‘ืจื” ืžื™ื™ืฆืจืช ื“ืœืชื•ืช ืžื•ืกืš ืขื™ืœื™ื•ืช,
04:53
like the one you see here in this picture.
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ื›ืžื• ื–ื• ืฉืืชื ืจื•ืื™ื ื›ืืŸ ื‘ืชืžื•ื ื” ื–ื•.
04:56
And CHI was a good business.
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ื•- CHI ื”ื™ื” ืขืกืง ื˜ื•ื‘.
04:58
But from a worker morale standpoint,
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ืื‘ืœ ืžื ืงื•ื“ืช ืžื‘ื˜ ืฉืœ ืžื•ืจืœ ืขื•ื‘ื“ื™ื,
05:00
it was very reminiscent of what I saw with my dad.
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ื–ื” ื”ื–ื›ื™ืจ ืžืื•ื“ ืืช ืžื” ืฉืจืื™ืชื™ ืขื ืื‘ื ืฉืœื™.
05:03
Out of 800 employees, only 18 had stock ownership.
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ืžืชื•ืš 800 ืขื•ื‘ื“ื™ื, ืจืง 18 ื”ื™ื• ื‘ืขืœื™ ืžื ื™ื•ืช.
05:07
So that means when we bought the business,
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ืื– ื–ื” ืื•ืžืจ ืฉื›ืฉืงื ื™ื ื• ืืช ื”ืขืกืง,
05:09
most people got nothing and just went back to work,
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ืจื•ื‘ ื”ืื ืฉื™ื ืœื ืงื™ื‘ืœื• ื›ืœื•ื ื•ืคืฉื•ื˜ ื—ื–ืจื• ืœืขื‘ื•ื“,
05:12
and a small handful made many millions of dollars.
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ื•ืงื•ืžืฅ ืงื˜ืŸ ื”ืจื•ื•ื™ื— ืžื™ืœื™ื•ื ื™ ื“ื•ืœืจื™ื ืจื‘ื™ื.
05:15
Employee engagement scores were absolutely dismal.
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ืฆื™ื•ื ื™ ืžืขื•ืจื‘ื•ืช ื”ืขื•ื‘ื“ื™ื ื”ื™ื• ืขื’ื•ืžื™ื ืœื—ืœื•ื˜ื™ืŸ.
05:18
Most people didn't even bother to respond to surveys.
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ืจื•ื‘ ื”ืื ืฉื™ื ืืคื™ืœื• ืœื ื˜ืจื—ื• ืœื”ื’ื™ื‘ ืœืกืงืจื™ื.
05:21
And this lack of alignment and engagement,
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ื•ืืช ื—ื•ืกืจ ื”ืชื™ืื•ื ื•ื”ืžืขื•ืจื‘ื•ืช ื”ื–ื”,
05:25
you could see it in the business.
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ืืชื ื™ื›ื•ืœื™ื ืœืจืื•ืช ืืช ื–ื” ื‘ืขืกืง.
05:27
It showed up in things like productivity, quality, scrap.
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ื–ื” ื”ื•ืคื™ืข ื‘ื“ื‘ืจื™ื ื›ืžื• ืคืจื•ื“ื•ืงื˜ื™ื‘ื™ื•ืช, ืื™ื›ื•ืช, ื’ืจื•ื˜ืื•ืช.
05:31
People didn't always try to do their best.
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ืื ืฉื™ื ืœื ืชืžื™ื“ ื ื™ืกื• ืœืขืฉื•ืช ื›ืžื™ื˜ื‘ ื™ื›ื•ืœืชื.
05:34
It took us a long time to change the culture,
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ืœืงื— ืœื ื• ื”ืจื‘ื” ื–ืžืŸ ืœืฉื ื•ืช ืืช ื”ืชืจื‘ื•ืช,
05:37
eight years.
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ืฉืžื•ื ื” ืฉื ื™ื.
05:38
And it started with stock ownership.
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ื•ื–ื” ื”ืชื—ื™ืœ ื‘ื‘ืขืœื•ืช ืขืœ ืžื ื™ื•ืช.
05:40
So day one, all 800 employees were granted stock ownership
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ืื– ื‘ื™ื•ื ื”ืจืืฉื•ืŸ, ื›ืœ 800 ื”ืขื•ื‘ื“ื™ื ืงื™ื‘ืœื• ื‘ืขืœื•ืช ืขืœ ืžื ื™ื•ืช
05:44
so they would participate.
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ื›ื“ื™ ืฉื”ื ื™ืฉืชืชืคื•.
05:46
As the value of the company went up, through dividends along the way,
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ื›ื›ืœ ืฉืขืจืš ื”ื—ื‘ืจื” ืขืœื”, ื‘ืืžืฆืขื•ืช ื“ื™ื‘ื™ื“ื ื“ื™ื ืœืื•ืจืš ื”ื“ืจืš,
05:49
and then at the end, when the business was sold.
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ื•ืื– ื‘ืกื•ืฃ, ื›ืืฉืจ ื”ืขืกืง ื ืžื›ืจ.
05:52
When we announced this program,
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ื›ืฉื”ื›ืจื–ื ื• ืขืœ ื”ืชื•ื›ื ื™ืช ื”ื–ื•,
05:54
the employees were so excited, they gave me a gift.
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ื”ืขื•ื‘ื“ื™ื ื”ื™ื• ื›ืœ ื›ืš ื ืจื’ืฉื™ื ืฉื”ื ื ืชื ื• ืœื™ ืžืชื ื”.
05:57
Which was a live chicken.
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ืฉื”ื™ืชื” ืชืจื ื’ื•ืœืช ื—ื™ื”.
05:59
(Laughter)
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(ืฆื—ื•ืง)
06:04
Literally two guys on the factory floor came up and handed me a chicken.
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ืžื™ืœื•ืœื™ืช, ืฉื ื™ ื‘ื—ื•ืจื™ื ื‘ืงื•ืžืช ื”ืžืคืขืœ ื ื™ื’ืฉื• ื•ื”ื‘ื™ืื• ืœื™ ืชืจื ื’ื•ืœืช.
06:08
(Laughter)
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(ืฆื—ื•ืง)
06:11
I awkwardly joked that I didn't have a crate,
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ื”ืชื‘ื“ื—ืชื™ ื‘ืžื‘ื•ื›ื” ืฉืื™ืŸ ืœื™ ืืจื’ื–,
06:13
and I wasn't sure I could carry a chicken on my flight back to New York.
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ื•ืœื ื”ื™ื™ืชื™ ื‘ื˜ื•ื— ืฉืื•ื›ืœ ืœืฉืืช ืชืจื ื’ื•ืœืช ื‘ื˜ื™ืกื” ืฉืœื™ ื—ื–ืจื” ืœื ื™ื• ื™ื•ืจืง.
06:18
But this was about much more than just stock ownership.
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ืื‘ืœ ื–ื” ื”ื™ื” ื”ืจื‘ื” ื™ื•ืชืจ ืžืกืชื ื‘ืขืœื•ืช ืขืœ ืžื ื™ื•ืช.
06:22
Employees were educated about the business,
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ื”ืขื•ื‘ื“ื™ื ื—ื•ื ื›ื• ืขืœ ื”ืขืกืง,
06:24
they were kept informed.
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ื”ื ืขื•ื“ื›ื ื•.
06:26
Once a quarter we got everyone together and we talked openly
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ืคืขื ื‘ืจื‘ืขื•ืŸ ืื™ื’ื“ื ื• ืืช ื›ื•ืœื ื™ื—ื“ ื•ื“ื™ื‘ืจื ื• ื‘ื’ืœื•ื™
06:29
about what was working and what was not
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ืขืœ ืžื” ืขื•ื‘ื“ ื•ืžื” ืœื
06:31
and where the business was headed,
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ื•ืœืืŸ ื”ืขืกืง ืคื•ื ื”,
06:33
and we shared our financial information transparently.
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ื•ืฉื™ืชืคื ื• ืืช ื”ืžื™ื“ืข ื”ืคื™ื ื ืกื™ ืฉืœื ื• ื‘ืฉืงื™ืคื•ืช.
06:36
All 800 employee owners were given a voice.
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ื›ืœ 800 ื”ืขื•ื‘ื“ื™ื ื”ื‘ืขืœื™ื ืงื™ื‘ืœื• ืงื•ืœ.
06:39
As one example,
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ื›ื“ื•ื’ืžื” ืื—ืช,
06:41
they were provided with a million dollars annual budget
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ื”ื ืงื™ื‘ืœื• ืชืงืฆื™ื‘ ืฉื ืชื™ ืฉืœ ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ
06:43
to invest in their workplace any way they saw fit.
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ืœื”ืฉืงื™ืข ื‘ืžืงื•ื ื”ืขื‘ื•ื“ื” ืฉืœื”ื ื‘ื›ืœ ื“ืจืš ืฉื”ื ืจื•ืื™ื ืœื ื›ื•ืŸ.
06:46
They came up with the ideas,
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ื”ื ื”ืขืœื• ืืช ื”ืจืขื™ื•ื ื•ืช,
06:47
they decided where the money went.
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ื”ื ื”ื—ืœื™ื˜ื• ืœืืŸ ื”ื›ืกืฃ ื”ื•ืœืš.
06:49
And over the course of several years,
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ื•ื‘ืžื”ืœืš ืžืกืคืจ ืฉื ื™ื,
06:51
they voted in things like air conditioning for the manufacturing plant.
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ื”ื ื”ืฆื‘ื™ืขื• ื‘ื“ื‘ืจื™ื ื›ืžื• ืžื™ื–ื•ื’ ืื•ื•ื™ืจ ืœืžืคืขืœ ื”ื™ื™ืฆื•ืจ.
06:56
One year they voted for new break rooms.
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ืฉื ื” ืื—ืช ื”ื ื”ืฆื‘ื™ืขื• ืœื—ื“ืจื™ ืžื ื•ื—ื” ื—ื“ืฉื™ื.
07:00
Another year, they wanted an on-site health clinic built.
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ืฉื ื” ื ื•ืกืคืช, ื”ื ืจืฆื• ืœื‘ื ื•ืช ืžืจืคืืช ื‘ืจื™ืื•ืช ื‘ืืชืจ.
07:04
And another, an on-site cafeteria with healthy food options.
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ื•ืขื•ื“, ืงืคื™ื˜ืจื™ื” ื‘ืืชืจ ืขื ืืคืฉืจื•ื™ื•ืช ืœืื•ื›ืœ ื‘ืจื™ื.
07:08
We found this was a great way to engage with employees
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ืžืฆืื ื• ืฉื–ื• ื“ืจืš ื ื”ื“ืจืช ืœื™ืฆื•ืจ ืงืฉืจ ืขื ืขื•ื‘ื“ื™ื
07:11
because not only were you giving them a voice
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ื›ื™ ืœื ืจืง ืฉื ืชืชื ืœื”ื ืงื•ืœ
07:14
but they could see their voice physically manifested in the workplace.
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ืืœื ืฉื”ื ื™ื›ืœื• ืœืจืื•ืช ืืช ื”ืงื•ืœ ืฉืœื”ื ื‘ื ืœื™ื“ื™ ื‘ื™ื˜ื•ื™ ืคื™ื–ื™ืช ื‘ืžืงื•ื ื”ืขื‘ื•ื“ื”.
07:19
Employees were also provided free financial coaching
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ื”ืขื•ื‘ื“ื™ื ืงื™ื‘ืœื• ื’ื ืื™ืžื•ืŸ ืคื™ื ื ืกื™ ื‘ื—ื™ื ื,
07:22
so that as they received money,
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ื›ืš ืฉื›ื›ืœ ืฉืงื™ื‘ืœื• ื›ืกืฃ,
07:24
they could save and invest effectively.
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ื”ื ื™ื•ื›ืœื• ืœื—ืกื•ืš ื•ืœื”ืฉืงื™ืข ื‘ื™ืขื™ืœื•ืช.
07:27
And I want to be very clear,
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ื•ืื ื™ ืจื•ืฆื” ืœื”ื™ื•ืช ื‘ืจื•ืจ ืžืื•ื“,
07:29
all of this benefited the company too.
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ื›ืœ ื–ื” ื”ื•ืขื™ืœ ื’ื ืœื—ื‘ืจื”.
07:31
It's not like this was only good for workers.
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ื–ื” ืœื ืฉื–ื” ื”ื™ื” ื˜ื•ื‘ ืจืง ืœืขื•ื‘ื“ื™ื.
07:33
We saw quality improve, scrap went down, productivity boomed.
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ืจืื™ื ื• ืฉื”ืื™ื›ื•ืช ื”ืฉืชืคืจื”, ื”ืคืกื•ืœืช ื™ืจื“ื”, ื”ืคืจื•ื“ื•ืงื˜ื™ื‘ื™ื•ืช ื’ื“ืœื”.
07:37
We became more responsive to customer demands,
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ื ืขืฉื™ื ื• ืงืฉื•ื‘ื™ื ื™ื•ืชืจ ืœื“ืจื™ืฉื•ืช ื”ืœืงื•ื—ื•ืช,
07:40
and we gained market share as a result.
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ื•ื›ืชื•ืฆืื” ืžื›ืš ืฆื‘ืจื ื• ื ืชื— ืฉื•ืง.
07:44
In fact, by the end of the journey,
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ืœืžืขืฉื”, ื‘ืกื•ืฃ ื”ืžืกืข,
07:45
the financial results had improved so enormously
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ื”ืชื•ืฆืื•ืช ื”ื›ืกืคื™ื•ืช ื”ืฉืชืคืจื• ื‘ืฆื•ืจื” ื›ื” ืขืฆื•ืžื”
07:49
the company was worth ten times what it had been worth in 2015.
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ืฉื”ื—ื‘ืจื” ื”ื™ื™ืชื” ืฉื•ื•ื” ืคื™ ืขืฉืจื” ืžืžื” ืฉื”ื™ื™ืชื” ืฉื•ื•ื” ื‘ืฉื ืช 2015.
07:53
And to put that in perspective,
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ื•ื›ื“ื™ ืœืฉื™ื ืืช ื–ื” ื‘ืคืจืกืคืงื˜ื™ื‘ื”,
07:55
this was the single best investment for us at KKR since the 1980s.
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ื–ื• ื”ื™ื™ืชื” ื”ื”ืฉืงืขื” ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ ืขื‘ื•ืจื ื• ื‘- KKR ืžืื– ืฉื ื•ืช ื”ืฉืžื•ื ื™ื.
07:59
And this is with a company making garage doors.
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ื•ื–ื” ืขื ื—ื‘ืจื” ืฉืžื™ื™ืฆืจืช ื“ืœืชื•ืช ืžื•ืกืš.
08:01
This is not like a high-flying technology business.
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ื–ื” ืœื ื›ืžื• ืขืกืง ื˜ื›ื ื•ืœื•ื’ื™ ื’ื‘ื•ื”.
08:06
When the company was sold,
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ื›ืฉื”ื—ื‘ืจื” ื ืžื›ืจื”,
08:07
we gathered everyone in our main manufacturing plant in central Illinois.
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ืืกืคื ื• ืืช ื›ื•ืœื ื‘ืžืคืขืœ ื”ื™ื™ืฆื•ืจ ื”ืจืืฉื™ ืฉืœื ื• ื‘ืžืจื›ื– ืื™ืœื™ื ื•ื™.
08:11
We told them their jobs were safe,
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ืืžืจื ื• ืœื”ื ืฉืขื‘ื•ื“ืชื ื‘ื˜ื•ื—ื”,
08:12
and it was time for each of them to learn what they had earned from their ownership.
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ื•ื”ื’ื™ืข ื”ื–ืžืŸ ืฉื›ืœ ืื—ื“ ืžื”ื ื™ืœืžื“ ืžื” ื”ื•ื ื”ืจื•ื•ื™ื— ืžื‘ืขืœื•ืชื•.
08:17
The payouts were scaled based on length of employment.
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ื”ืชืฉืœื•ืžื™ื ื ืงื‘ืขื• ื‘ื”ื“ืจื’ื” ื‘ื”ืชื‘ืกืก ืขืœ ืžืฉืš ื”ืขื‘ื•ื“ื”.
08:20
With our most tenured factory workers
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ื›ืฉืขื•ื‘ื“ื™ ื”ืžืคืขืœ ื”ื•ืชื™ืงื™ื ื‘ื™ื•ืชืจ ืฉืœื ื•
08:23
earning six-and-a-half times their annual income,
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ืžืจื•ื•ื™ื—ื™ื ืคื™ ืฉื™ืฉื” ื•ื—ืฆื™ ืžื”ื”ื›ื ืกื” ื”ืฉื ืชื™ืช ืฉืœื”ื,
08:26
or a half a million dollars.
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ืื• ื—ืฆื™ ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ.
08:28
We had truck drivers make 800,000 dollars.
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ื ื”ื’ื™ ืžืฉืื™ื•ืช ื”ื™ื• ืžืจื•ื•ื™ื—ื™ื 800,000 ื“ื•ืœืจ.
08:31
So this was life-impacting amounts of money.
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ืื– ืืœื” ื”ื™ื• ืกื›ื•ืžื™ ื›ืกืฃ ื”ืžืฉืคื™ืขื™ื ืขืœ ื”ื—ื™ื™ื.
08:35
And I could talk to you about it all day,
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ื•ืื ื™ ื™ื›ื•ืœ ืœื“ื‘ืจ ืื™ืชื›ื ืขืœ ื–ื” ื›ืœ ื”ื™ื•ื,
08:37
but I won't get it across as well as the workers can themselves.
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ืื‘ืœ ืื ื™ ืœื ืืกื‘ื™ืจ ืืช ื–ื” ื›ืžื• ืฉื”ืขื•ื‘ื“ื™ื ื™ื›ื•ืœื™ื ื‘ืขืฆืžื.
08:41
(Video) Person 1: He started out at 20,000,
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(ื•ื™ื“ืื•) ืื“ื 1: ื”ื•ื ื”ืชื—ื™ืœ ื‘-20,000,
08:43
and then he went to the next amount and the next amount,
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ื•ืื– ื”ื•ื ื”ืœืš ืœืกื›ื•ื ื”ื‘ื ื•ืœืกื›ื•ื ื”ื‘ื,
08:46
and he kept going.
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ื•ื”ื•ื ื”ืžืฉื™ืš ืœืœื›ืช.
08:47
Person 2: I'm like, whoa!
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ืื“ื 2: ืื ื™ ื›ืื™ืœื•, ื•ื•ืื•!
08:48
Person 3: Holy smokes!
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ืื“ื 3: ืฉึถืื›ึธึผื›ึธื” ื™ึดื”ึฐื™ึถื” ืœึดื™ ื˜ื•ึนื‘
08:49
Person 4: Where is this going to lead?
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ืื“ื 4: ืœืืŸ ื–ื” ื™ื•ื‘ื™ืœ?
08:51
PS: 40,000 dollars, 70,000 dollars.
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ื .ื‘.: 40,000 ื“ื•ืœืจ, 70,000 ื“ื•ืœืจ.
08:53
Two-and-a-half times your annual pay.
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ืคื™ ืฉื ื™ื™ื ื•ื—ืฆื™ ืžื”ืฉื›ืจ ื”ืฉื ืชื™ ืฉืœืš.
08:55
Three-and-a-half times, four-and-a-half times,
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ืฉืœื•ืฉ ื•ื—ืฆื™ ืคืขืžื™ื, ืืจื‘ืข ื•ื—ืฆื™ ืคืขืžื™ื,
08:57
five-and-a-half times your annual pay.
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ืคื™ ื—ืžืฉ ื•ื—ืฆื™ ืžื”ืฉื›ืจ ื”ืฉื ืชื™ ืฉืœืš.
09:00
Six-and-a-half times.
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ืฉืฉ ื•ื—ืฆื™ ืคืขืžื™ื.
09:03
Person 4: I just kept looking around at all the people around me
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ืื“ื 4: ืคืฉื•ื˜ ื”ืžืฉื›ืชื™ ืœื”ืกืชื›ืœ ืกื‘ื™ื‘ ืขืœ ื›ืœ ื”ืื ืฉื™ื ืกื‘ื™ื‘ื™
09:06
thinking how much this was going to change everyone's lives.
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ื•ื—ืฉื‘ืชื™ ื›ืžื” ื–ื” ื”ื•ืœืš ืœืฉื ื•ืช ืืช ื—ื™ื™ื”ื ืฉืœ ื›ื•ืœื.
09:09
Person 2: You sit there and you struggle, like, how am I going to pay for this?
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ืื“ื 2: ืืชื” ื™ื•ืฉื‘ ืฉื ื•ืืชื” ื ืื‘ืง, ื›ืื™ืœื•, ืื™ืš ืื ื™ ื”ื•ืœืš ืœืฉืœื ืขืœ ื–ื”?
09:13
Person 6: Just think about what this means for this area.
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ืื“ื 6: ืจืง ืชื—ืฉื•ื‘ ืžื” ื–ื” ืื•ืžืจ ืขื‘ื•ืจ ื”ืื–ื•ืจ ื”ื–ื”.
09:16
Person 7: Weโ€™re out here, thereโ€™s a bunch of lower-income families
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ืื“ื 7: ืื ื—ื ื• ื›ืืŸ, ื™ืฉ ื—ื‘ื•ืจื” ืฉืœ ืžืฉืคื—ื•ืช ื‘ืขืœื•ืช ื”ื›ื ืกื” ื ืžื•ื›ื” ื™ื•ืชืจ
09:19
that live paycheck to paycheck.
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ืฉื—ื™ื•ืช ืžืžืฉื›ื•ืจืช ืœืžืฉื›ื•ืจืช.
09:21
Person 2: This will absolutely give us some comfort that, you know,
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ืื“ื 2: ื–ื” ื‘ื”ื—ืœื˜ ื™ื™ืชืŸ ืœื ื• ืงืฆืช ื ื—ืžื”, ืืชื ื™ื•ื“ืขื™ื,
09:25
the future is going to be OK.
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ื”ืขืชื™ื“ ื”ื•ืœืš ืœื”ื™ื•ืช ื‘ืกื“ืจ.
09:27
Person 8: Itโ€™s wonderful, I mean, itโ€™s just freedom.
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ืื“ื 8: ื–ื” ื ืคืœื, ื›ืœื•ืžืจ, ื–ื” ืคืฉื•ื˜ ื—ื•ืคืฉ.
09:29
I got freedom.
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ื™ืฉ ืœื™ ื—ื•ืคืฉ.
09:31
Person 10: This is what we did and weโ€™re proud of it.
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ืื“ื 10: ื–ื” ืžื” ืฉืขืฉื™ื ื• ื•ืื ื—ื ื• ื’ืื™ื ื‘ื–ื”.
09:34
Person 11: Every cent that we get back, we earned.
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ืื“ื 11: ื›ืœ ืกื ื˜ ืฉืื ื• ืžืงื‘ืœื™ื ื‘ื—ื–ืจื”, ื”ืจื•ื•ื—ื ื•.
09:40
Person 12: Without ownership, it is a job.
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ืื“ื 12: ืœืœื ื‘ืขืœื•ืช, ื–ื” ื’โ€™ื•ื‘.
09:42
You clock in, you clock out, you go home.
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ืืชื” ื ื›ื ืก, ืืชื” ื“ื•ืคืง ืฉืขื•ืŸ, ืืชื” ื”ื•ืœืš ื”ื‘ื™ืชื”.
09:44
When you have ownership in the business, it changes everything.
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ื›ืฉื™ืฉ ืœืš ื‘ืขืœื•ืช ื‘ืขืกืง, ื–ื” ืžืฉื ื” ื”ื›ืœ.
09:50
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
09:57
PS: They deserve to be applauded because they earned it.
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ืค.ืก.: ืžื’ื™ืข ืœื”ื ืœืงื‘ืœ ืžื—ื™ืื•ืช ื›ืคื™ื™ื ื›ื™ ื”ื ื”ืจื•ื•ื™ื—ื• ืืช ื–ื”.
10:01
One of my favorite things in that ...
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ืื—ื“ ื”ื“ื‘ืจื™ื ื”ืื”ื•ื‘ื™ื ืขืœื™ ื‘ื–ื”...
10:07
Audience: Donโ€™t worry, weโ€™re all crying.
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ืงื”ืœ: ืืœ ืชื“ืื’, ื›ื•ืœื ื• ื‘ื•ื›ื™ื.
10:10
(Laughter)
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(ืฆื—ื•ืง)
10:15
PS: Alright.
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ืค.ืก.: ื‘ืกื“ืจ.
10:16
I'll try and explain that again.
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ืื ื™ ืื ืกื” ืœื”ืกื‘ื™ืจ ืืช ื–ื” ืฉื•ื‘.
10:18
So when Cara said, โ€œWe earned this,โ€ I love that sentiment,
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ืื– ื›ืฉืงืืจื” ืืžืจื”, โ€œื”ืจื•ื•ื—ื ื• ืืช ื–ื”,โ€ ืื ื™ ืื•ื”ื‘ ืืช ื”ืจื’ืฉ ื”ื–ื”,
10:21
because to me, that's ownership.
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ื›ื™ ื‘ืฉื‘ื™ืœื™, ื–ื• ื‘ืขืœื•ืช.
10:23
You know, they earned it, this wasn't a gift,
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ืืชื ื™ื•ื“ืขื™ื, ื”ื ื”ืจื•ื•ื™ื—ื• ืืช ื–ื”, ื–ื• ืœื ื”ื™ื™ืชื” ืžืชื ื”,
10:25
it didn't happen by chance, they made it happen.
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ื–ื” ืœื ืงืจื” ื‘ืžืงืจื”, ื”ื ื’ืจืžื• ืœื–ื” ืœืงืจื•ืช.
10:27
And it did change the community.
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ื•ื–ื” ืื›ืŸ ืฉื™ื ื” ืืช ื”ืงื”ื™ืœื”.
10:30
340 million dollars of wealth was injected into the community,
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340 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ ืฉืœ ืขื•ืฉืจ ื”ื•ื–ืจืงื• ืœืงื”ื™ืœื”,
10:33
and it's forever changed.
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ื•ื”ื™ื ื”ืฉืชื ืชื” ืœื ืฆื—.
10:35
I mean, that type of wealth creation,
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ื›ืœื•ืžืจ, ืกื•ื’ ื›ื–ื” ืฉืœ ื™ืฆื™ืจืช ืขื•ืฉืจ,
10:37
it can fundamentally shift a whole local economy.
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ื–ื” ื™ื›ื•ืœ ืœืฉื ื•ืช ื‘ืื•ืคืŸ ื™ืกื•ื“ื™ ื›ืœื›ืœื” ืžืงื•ืžื™ืช ืฉืœืžื”.
10:41
It means more tax revenue, better schools, new business formations,
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ื–ื” ืื•ืžืจ ื™ื•ืชืจ ื”ื›ื ืกื•ืช ืžืžืกื™ื, ื‘ืชื™ ืกืคืจ ื˜ื•ื‘ื™ื ื™ื•ืชืจ, ืชืฆื•ืจื•ืช ืขืกืงื™ื•ืช ื—ื“ืฉื•ืช,
10:45
more restaurants in town.
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ื™ื•ืชืจ ืžืกืขื“ื•ืช ื‘ืขื™ืจ.
10:46
And it means dignified retirement for the employees.
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ื•ื–ื” ืื•ืžืจ ืคืจื™ืฉื” ืžื›ื•ื‘ื“ืช ืขื‘ื•ืจ ื”ืขื•ื‘ื“ื™ื.
10:51
So just imagine how different would the economy be
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ืื– ืชืืจื• ืœืขืฆืžื›ื ืขื“ ื›ืžื” ื”ื›ืœื›ืœื” ื”ื™ื™ืชื” ืฉื•ื ื”
10:54
if every company operated in this way
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ืื ื›ืœ ื—ื‘ืจื” ืชืคืขืœ ื›ืš
10:57
and included all employees in decision-making and in wealth creation?
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ื•ืชื›ืœื•ืœ ืืช ื›ืœ ื”ืขื•ื‘ื“ื™ื ื‘ืงื‘ืœืช ื”ื—ืœื˜ื•ืช ื•ื‘ื™ืฆื™ืจืช ืขื•ืฉืจ?
11:03
What a different economy we would have.
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ืื™ื–ื• ื›ืœื›ืœื” ืื—ืจืช ืชื”ื™ื” ืœื ื•.
11:07
When we sold the business, I got a second gift.
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ื›ืฉืžื›ืจื ื• ืืช ื”ืขืกืง, ืงื™ื‘ืœืชื™ ืžืชื ื” ืฉื ื™ื™ื”.
11:10
A chicken.
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ืชืจื ื’ื•ืœืช.
11:12
(Laughter)
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(ืฆื—ื•ืง)
11:16
But this time it was with a crate and it had a little tag
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ืื‘ืœ ื”ืคืขื ื–ื” ื”ื™ื” ืขื ืืจื’ื– ื•ื”ื™ื” ื‘ื• ืชื’ ืงื˜ืŸ
11:18
indicating it had been pre-checked back to New York City.
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ื”ืžืฆื™ื™ืŸ ืฉื”ื™ื ื ื‘ื“ืงื” ืžืจืืฉ ื‘ื ื™ื• ื™ื•ืจืง.
11:21
(Laughter)
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(ืฆื—ื•ืง)
11:25
I wanted to stay married to my wife so I did not bring the chicken home.
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ืจืฆื™ืชื™ ืœื”ื™ืฉืืจ ื ืฉื•ื™ ืœืืฉืชื™ ืื– ืœื ื”ื‘ืืชื™ ืืช ื”ืชืจื ื’ื•ืœืช ื”ื‘ื™ืชื”.
11:29
But when I got home, my wife and I started talking
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ืื‘ืœ ื›ืฉื”ื’ืขืชื™ ื”ื‘ื™ืชื”, ืืฉืชื™ ื•ืื ื™ ื”ืชื—ืœื ื• ืœื“ื‘ืจ
11:31
about how we could give this idea of employee ownership more scope.
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ืขืœ ืื™ืš ื ื•ื›ืœ ืœืชืช ืœืจืขื™ื•ืŸ ื”ื–ื” ืฉืœ ื‘ืขืœื•ืช ืขื•ื‘ื“ื™ื ื™ื•ืชืจ ื”ื™ืงืฃ.
11:35
And we decided to start a nonprofit called Ownership Works,
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ื•ื”ื—ืœื˜ื ื• ืœื”ืงื™ื ืขืžื•ืชื” ื‘ืฉื Ownership Works,
11:39
whose mission is to ignite a movement around employee ownership
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ืฉืžื˜ืจืชื” ืœื”ืฆื™ืช ืชื ื•ืขื” ืกื‘ื™ื‘ ื‘ืขืœื•ืช ืขื•ื‘ื“ื™ื
11:42
and to help CEOs and companies who want to go on this journey
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ื•ืœืขื–ื•ืจ ืœืžื ื›โ€œืœื™ื ื•ื—ื‘ืจื•ืช ืฉืจื•ืฆื™ื ืœืฆืืช ืœืžืกืข ื”ื–ื”
11:45
because it is not easy.
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ื›ื™ ื–ื” ืœื ืงืœ.
11:48
Our goal is to reach a million workers over the next 10 years
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ื”ืžื˜ืจื” ืฉืœื ื• ื”ื™ื ืœื”ื’ื™ืข ืœืžื™ืœื™ื•ืŸ ืขื•ื‘ื“ื™ื ื‘ืขืฉืจ ื”ืฉื ื™ื ื”ื‘ืื•ืช
11:51
and to create tens of billions of wealth for working families.
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ื•ืœื™ืฆื•ืจ ืขืฉืจื•ืช ืžื™ืœื™ืืจื“ื™ ื“ื•ืœืจื™ื ืฉืœ ืขื•ืฉืจ ืœืžืฉืคื—ื•ืช ืขื•ื‘ื“ื•ืช.
11:55
And we're already well on our way.
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ื•ืื ื—ื ื• ื›ื‘ืจ ื‘ื“ืจืš ื˜ื•ื‘ื”.
11:57
We've got line of sight to our first 250,000 workers being impacted,
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ื™ืฉ ืœื ื• ื‘ืื•ืคืง 250,000 ืขื•ื‘ื“ื™ื ืจืืฉื•ื ื™ื ืฉืœื ื• ืฉื”ื•ืฉืคืขื•,
12:01
and our first 10 billion of wealth creation for working families.
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ื•-10 ืžื™ืœื™ืืจื“ ื”ืจืืฉื•ื ื™ื ืฉืœื ื• ืœื™ืฆื™ืจืช ืขื•ืฉืจ ืœืžืฉืคื—ื•ืช ืขื•ื‘ื“ื•ืช.
12:06
We've also joined forces with a coalition of employee ownership advocates
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ืื™ื—ื“ื ื• ื›ื•ื—ื•ืช ื’ื ืขื ืงื•ืืœื™ืฆื™ื” ืฉืœ ืชื•ืžื›ื™ ื‘ืขืœื•ืช ืขื•ื‘ื“ื™ื
12:11
who have come together to put new energy
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ืฉื”ืชื›ื ืกื• ื›ื“ื™ ืœืฉื™ื ืื ืจื’ื™ื” ื—ื“ืฉื”
12:13
behind something called an ESOP,
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ืžืื—ื•ืจื™ ืžืฉื”ื• ืฉื ืงืจื ESOP,
12:15
or employee stock ownership plan.
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ืื• ืชื•ื›ื ื™ืช ื‘ืขืœื•ืช ืขืœ ืžื ื™ื•ืช ืขื•ื‘ื“ื™ื.
12:17
The ESOP was created by Congress in the 1970s,
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ื”- ESOP ื ื•ืฆืจ ืขืœ ื™ื“ื™ ื”ืงื•ื ื’ืจืก ื‘ืฉื ื•ืช ื”ืฉื‘ืขื™ื,
12:21
and it gives companies tax incentives
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ื•ื”ื•ื ื ื•ืชืŸ ืœื—ื‘ืจื•ืช ืชืžืจื™ืฆื™ ืžืก
12:23
in exchange for sharing stock ownership with workers.
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ื‘ืชืžื•ืจื” ืœื—ืœื•ืงืช ื‘ืขืœื•ืช ืขืœ ืžื ื™ื•ืช ืขื ืขื•ื‘ื“ื™ื.
12:27
Our goal, through a new organization called Expanding ESOPs,
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ื”ืžื˜ืจื” ืฉืœื ื•, ื‘ืืžืฆืขื•ืช ืืจื’ื•ืŸ ื—ื“ืฉ ื‘ืฉื Expanding ESOPs,
12:30
is to pass legislation in the United States
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ื”ื™ื ืœื”ืขื‘ื™ืจ ื—ืงื™ืงื” ื‘ืืจืฆื•ืช ื”ื‘ืจื™ืช
12:33
to make ESOPs easier to form
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ื›ื“ื™ ืœื”ืคื•ืš ืืช ื”- ESOPs ืœืงืœื™ื ื™ื•ืชืจ ืœื’ื™ื‘ื•ืฉ
12:36
and faster to form, particularly with larger businesses.
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ื•ืžื”ื™ืจื™ื ื™ื•ืชืจ ืœื”ืงืžื”, ื‘ืžื™ื•ื—ื“ ืขื ืขืกืงื™ื ื’ื“ื•ืœื™ื ื™ื•ืชืจ.
12:39
It is going to take government support for this idea to really take off.
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ื–ื” ื”ื•ืœืš ืœืงื—ืช ืชืžื™ื›ื” ืžืžืฉืœืชื™ืช ื›ื“ื™ ืฉื”ืจืขื™ื•ืŸ ื”ื–ื” ื‘ืืžืช ื™ืžืจื™ื.
12:43
That's how we're going to get not one million new employee owners,
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ื›ื›ื” ืื ื—ื ื• ื”ื•ืœื›ื™ื ืœื”ืฉื™ื’, ืœื ืžื™ืœื™ื•ืŸ ื‘ืขืœื™ื ืขื•ื‘ื“ื™ื ื—ื“ืฉื™ื,
12:46
but 30 million or 40 million.
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ืืœื 30 ืžื™ืœื™ื•ืŸ ืื• 40 ืžื™ืœื™ื•ืŸ.
12:48
When I talk about this idea and my passion for it,
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ื›ืฉืื ื™ ืžื“ื‘ืจ ืขืœ ื”ืจืขื™ื•ืŸ ื”ื–ื” ื•ืขืœ ื”ืชืฉื•ืงื” ืฉืœื™ ืืœื™ื•,
12:51
I always get the same question: โ€œWhat does your dad think of all this?โ€
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ืื ื™ ืชืžื™ื“ ืžืงื‘ืœ ืืช ืื•ืชื” ืฉืืœื”: "ืžื” ืื‘ื ืฉืœืš ื—ื•ืฉื‘ ืขืœ ื›ืœ ื–ื”?"
12:54
Well, you'd have to know my dad to appreciate this, but he says,
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ื•ื‘ื›ืŸ, ืฆืจื™ืš ืœื”ื›ื™ืจ ืืช ืื‘ื ืฉืœื™ ื›ื“ื™ ืœื”ืขืจื™ืš ืืช ื–ื”, ืื‘ืœ ื”ื•ื ืื•ืžืจ,
12:58
"What the hell took so long?"
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โ€œืžื” ืœืขื–ืื–ืœ ืœืงื— ื›ืœ ื›ืš ื”ืจื‘ื” ื–ืžืŸ?โ€
12:59
(Laughter)
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(ืฆื—ื•ืง)
13:01
Thank you.
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ืชื•ื“ื”.
13:02
(Cheers and applause)
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(ืชืจื•ืขื•ืช ื•ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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