Ask Dumb Questions, Embrace Mistakes — and Other Lessons on Innovation | Dave Raggio | TED

Translator: Yohana Sitorus Reviewer: Azfa A

Two years ago,

Dua tahun yang lalu,

I became an accidental intrapreneur.

Tidak sengaja saya menjadi intrapreneur.

Meaning an entrepreneur,

Artinya, menjadi wirausaha, tapi di perusahaan yang lebih besar.

but within a larger company.

Didn't mean to.

Tidak bertujuan begitu.

When I started at Intuit in 2020,

Saat saya mulai bekerja di Intuit tahun 2020,

my job was to do marketing and advertising for QuickBooks,

saya bekerja di bagian pemasaran dan periklanan untuk QuickBooks,

but it was in that position that I saw an opportunity,

tapi karena posisi tersebutlah saya melihat peluang,

peluang bagi Intuit, untuk membantu menghubungkan pelanggan bisnis kecil

an opportunity for Intuit,

to help connect our small-business customers

with complementary products and services that would help them grow and thrive,

dengan produk dan layanan pelengkap yang akan membantu mereka menjadi sukses,

while also being good for our business.

sekaligus baik untuk bisnis kami.

Now, I sat on the idea for a while,

Kemudian, saya memikirkan ide tersebut,

ingin fokus pada pekerjaan yang ada di hadapan saya,

really wanting to focus on the work that was right in front of me,

tapi saya tidak bisa melepaskannya.

but I couldn't shake it.

So I eventually pulled together a proposal,

Jadi akhirnya saya menyusun proposal,

brought it to our leadership team,

membawanya ke pemimpin kami,

and much to my surprise, they said, “Go pursue it.”

dan yang mengejutkan saya, beliau berkata, “Kejarlah.”

And it was at that moment

Itu adalah waktu ketika,

I started making every mistake possible in trying to bring it to life.

saya mulai membuat berbagai kesalahan, saat berupaya menjadikan ide itu nyata.

But through those mistakes,

Tapi dengan kesalahan tersebut,

I've learned what it means to be a successful intrapreneur,

saya belajar tentang arti kesuksesan intrapreneur,

and I'm going to share those mistakes today

dan hari ini saya akan menceritakan kesalahan itu,

in the hopes that if there's anyone that has an idea

dengan harapan apabila ada yang punya ide,

and wants to build something from within,

dan ingin membangun sesuatu dari dalam,

that this can be helpful.

hal ini akan membantu.

So the first lesson I learned

Jadi pelajaran pertama,

was to socialize your vision early and often.

Sampaikan visimu sejak awal dan konsisten.

I had romanticized the idea

Saya meromantisasi ide

of a skunkworks-like start-up within Intuit.

tentang startup ala Skunk Works di dalam Intuit

I built a lean team.

Saya membangun tim kecil.

Kami bekerja di balik layar.

We worked in the shadows.

Everything was on a need-to-know basis.

Apapun diberitahukan hanya jika diperlukan.

The more people that got involved,

Semakin banyak yang terlibat,

the more process, the more bureaucracy,

semakin banyak proses, semakin banyak birokrasi,

the more opinions,

semakin banyak pendapat

it was just going to slow us down.

semua itu hanya membuat kami lambat.

And it worked, but not very long.

Dan cara ini bekerja, tapi tidak lama.

The problem was, as we started to grow and become a legitimate business,

Masalahnya, dengan kami bertumbuh, dan menjadi bisnis yang resmi,

I needed the support from a lot more teams

saya butuh bantuan lebih banyak tim,

and I didn't have it.

tapi saya tidak punya.

Some of the most uncomfortable conversations I had with my coworkers

Beberapa perbincangan yang tidak nyaman dengan rekan saya,

was going to someone that I knew was stretched thin,

dengan seseorang yang saya tahu sudah kewalahan,

had no idea what I was working on,

tapi tidak tahu apa yang saya kerjakan,

and telling them that they needed to carve out additional time

dan meminta mereka meluangkan waktu lebih banyak

to help support it.

agar bisa membantu kami.

I was not very popular in those moments.

Saya tidak terlalu terkenal saat itu.

In my attempt to move fast,

Di upaya saya untuk bergerak cepat,

I made us move slow

saya malah membuat lama,

because with every new team that we approached,

karena setiap tim baru yang kami dekati,

we were starting from scratch

kami selalu mulai dari nol,

and had to paint that picture over and over again.

dan harus menggambar ulang berkali-kali.

This is also when I learned the value of a well-placed happy hour

Di sinilah saya juga belajar nilai dari ‘happy hour’ yang tepat,

or coffee break.

atau ‘coffee break’.

So I realized it was really important for me to establish a human connection

Jadi saya menyadari, begitu penting untuk saya membangun hubungan yang baik,

and not a transactional one.

dan bukan transaksional.

So I'd ask my colleagues to go out and grab a beer or coffee

Jadi, saya akan mengajak rekan saya pergi, dan minum bir atau kopi,

and we would talk.

dan kami akan berbincang.

And in those conversations,

Dan di pembicaraan kami,

I would learn about their workload, their resource constraints,

saya belajar tentang beban kerja mereka, tantangan sumber daya mereka,

about what energizes them and their teams.

dan apa yang membuat mereka dan timnya semangat.

It was also an opportunity for me to share my vision,

Hal itu juga menjadi kesempatan bagi saya berbagi pandangan,

why I was excited,

mengapa saya semangat,

and what I thought I could do for our customers and our business.

dan apa yang saya rasa bisa membantu pelanggan dan bisnis kami.

The second lesson that I learned,

Pembelajaran kedua yang saya dapat,

sangat mirip dengan yang pertama, tapi kebalikannya,

very similar to the first, but on the flip side,

is this idea of listening early and often.

adalah tentang selalu mendengarkan.

I’d been in marketing for almost 20 years at that point.

Saya berada di pemasaran selama hampir 20 tahun saat itu.

Saya bekerja di iklan Super Bowl, kampanye merk global.

I'd worked on Super Bowl ads, global brand campaigns.

I thought I knew everything that there was to know

Saya pikir saya sudah tahu semua hal yang perlu diketahui

about marketing and advertising.

tentang pemasaran dan periklanan.

And because of that, I had a crystal-clear picture in my head

Dan karena itu, saya punya bayangan yang jelas,

of how I wanted every piece to work in this new initiative.

tentang apa yang saya inginkan di pekerjaan baru ini.

When someone would say that something wasn't possible

Saat seseorang mengatakan ada hal yang tidak mungkin,

atau punya pendapat berbeda,

or had a difference of opinion,

I immediately labeled them as blockers.

saya langsung menganggap mereka ‘para penghalang’

They were either not understanding what we were doing,

Antara mereka tidak memahami apa yang mereka lakukan,

they were scared or simply just didn't want to do the hard thing.

mereka takut, atau hanya tidak mau bekerja keras.

The truth was,

Sebenarnya,

I was grossly overconfident in my understanding of everything.

saya dulu begitu percaya diri tentang pemahaman saya akan segala hal.

I knew very little about corporate accounting principles.

Saya tahu sangat sedikit tentang prinsip akuntansi korporat.

I knew enough to be dangerous about things like privacy law,

Saya tahu cukup untuk bisa berbahaya seperti tentang hukum privasi,

and those "blockers" were actually deeply invested in the success

Dan ‘para penghambat’ itu sebenarnya sangat ingin kesuksesan,

and were trying to prevent me from making the mistakes

dan berusaha mencegah saya membuat kesalahan

that would get the project killed.

yang bisa membunuh proyek itu.

And to be clear, I was making a lot of mistakes.

Agar jelas, saya membuat banyak kesalahan.

It's only because of them that the project not only lived on,

Dan karena merekalah, proyek itu tidak hanya berlanjut,

but thrived.

tapi menjadi sukses.

Listening became so important to the project

Mendengarkan menjadi sangat penting di pekerjaan,

that we implemented something that we called dumb-question sessions.

hingga kami membuat kegiatan yang kami sebut sesi pertanyaan bodoh.

These were a safe-place, judgment-free zones

Kegiatan ini adalah tempat aman, zona tanpa penghakiman,

where myself and others could ask questions

di mana saya dan yang lain bisa bertanya,

that maybe we were nervous to ask in other forums,

yang mungkin ragu Anda tanyakan di forum lain.

maybe because we should have known the answer to those,

Mungkin karena seharusnya kami sudah tau jawabannya.

maybe because it's obvious to the rest of the organization,

Mungkin jawabannya sangat mudah bagi orang lain di organisasi

but just because of the role that we sit in,

tapi karena pekerjaan kita,

kita tidak pernah bisa tahu.

we were never exposed to it.

Bagaimanapun, tujuan kegiatan ini adalah untuk berbagi pengetahuan,

Regardless, the purpose of it was to have a shared understanding

of all parts of our business.

tentang semua hal di bisnis kita.

I remember one specific example

Saya ingin satu contoh khas,

where there was an acronym that had been used for weeks,

saat itu ada sebuah singkatan yang digunakan berminggu-minggu,

and I didn't know what it was.

dan saya tidak tahu apa itu.

I didn't ask early on.

Saya tidak segera bertanya.

So much time had gone by that I felt like I was trapped.

Waktu sudah lama berlalu, dan sayapun merasa terjebak.

I didn't want to ask at that point.

Saya sudah tidak lagi berminat bertanya.

I thought I was going to have to live with this lie for the rest of my life.

Saya pikir, saya akan terus hidup seperti ini selamanya.

But it was because of the dumb-question session

Tapi dengan adanya sesi pertanyaan bodoh itu,

and the judgment-free zone

dan zona bebas penghakiman,

that I was able to ask and fill in all the gaps.

saya bisa bertanya, dan mengisi banyak kekurangan.

Serta, satu catatan di contoh akhir,

And actually, one note on that last example,

I'm pretty sure there was a little bit of judgment,

saya cukup yakin ada sedikit penghakiman,

tapi rasanya, saya pantas mendapatkannya

but I think I deserved it.

So the last lesson that I learned,

Jadi, pelajaran terakhir yang saya dapatkan,

and the one that I feel is most important and possibly counterintuitive,

yang menurut saya paling penting, yang mungkin berlawanan dengan nalar,

is that the stakes can be quite high.

adalah taruhannya bisa sangat tinggi.

Your personal risk tolerance doesn't matter.

Toleransi personal Anda terhadap risiko tidak penting.

If you go out and start your own business and it fails,

Apabila Anda memulai bisnis, yang kemudian gagal,

it is not a good thing.

itu bukan hal yang baik.

It can add stress to your family,

Ini bisa menambah stress pada keluarga Anda,

obviously financial implications.

tentu saja dampak finansial.

Intuit was founded on trying to make sure that that doesn't happen,

Intuit dibuat untuk menghindari hal tersebut terjadi,

but if it does, it's relatively contained.

dan kalaupun terjadi,

If I were to do something that compromises our customers' trust

saat saya melakukan sesuatu, yang mempengaruhi kepercayaan pelanggan,

in our products and our brand,

terhadap produk dan merek kami,

or create a poor product experience for our QuickBooks product,

atau membuat pengalaman menggunakan produk QuickBooks menjadi jelek,

the implications can be far-reaching.

dampaknya bisa sangat luas.

It can impact a lot of small businesses.

Bisa memberi dampak ke banyak bisnis kecil.

You can't shoot from the hip.

Anda tidak bisa bertindak sembarangan.

That's not to say that you need to work out of a sense of fear, either.

Tapi bukan berarti Anda harus bekerja dengan rasa takut,

You just have to be super thoughtful about how every decision you make,

Anda perlu benar-benar mempertimbangkan setiap keputusan yang Anda buat,

how every action you take,

bagaimana tindakan yang Anda lakukan,

could impact the broader organization.

dapat memengaruhi lebih banyak organisasi.

To wrap up, again,

Untuk menyimpulkan kembali,

if you are someone that has an interesting idea

apabila Anda adalah seseorang yang punya ide menarik,

that you feel like you want to build from within,

dan Anda ingin membangun sesuatu dari dalam,

I encourage you, work with the system.

saya menyarankan Anda, bekerja sesuai dengan sistem.

There is a lot of horsepower built up in these large organizations.

Ada banyak tenaga, berkumpul dalam organisasi besar ini.

Lean on the experts, learn from them.

Andalkan para ahli, belajarlah dari mereka.

Will you go a little bit slower at times?

Akankah Anda menjadi lebih lambat di suatu saat?

Yes.

Ya!

Will you make compromises that you didn't want to make?

Apa Anda membuat kompromi yang sebenarnya tidak ingin Anda buat?

Absolutely.

Tentu saja!

Will the product be better for it?

Akankah produknya menjadi lebih baik?

One hundred percent.

Seratus persen.

And that's what you want.

Dan itu yang Anda inginkan.

And that's what it takes to be successful.

Dan itulah yang dibutuhkan untuk bisa menjadi sukses.

Thank you.

Terima kasih.

(Applause)

(Suara tepuk tangan)