A fascinating time capsule of human feelings toward AI | Lucy Farey-Jones

53,158 views ・ 2020-04-14

TED


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I'm here, because I've spent far too many nights lying awake,
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worrying and wondering who wins in the end.
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Is it humans or is it robots?
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You see, as a technology strategist,
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my job involves behavior change:
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understanding why and how people adopt new technologies.
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And that means I'm really frustrated
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that I know I won't live to see how this all ends up.
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And in fact, if the youngest person watching this is 14
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and the oldest, a robust 99,
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then together,
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our collective consciousnesses span just 185 years.
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That is a myopic pinprick of time
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when you think of the evolution and the story of life on this planet.
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Turns out we're all in the cheap seats
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and none of us will live to see how it all pans out.
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So at my company, we wanted a way around this.
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We wanted to see if there was a way to cantilever out,
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beyond our fixed temporal vantage point,
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to get a sense of how it all shakes up.
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And to do this, we conducted a study amongst 1,200 Americans
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representative of the US census,
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in which we asked a battery of attitudinal questions
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around robotics and AI
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and also captured behavioral ones around technology adoption.
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We had a big study
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so that we could analyze differences in gender and generations,
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between religious and political beliefs,
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even job function and personality trait.
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It is a fascinating, time-bound time capsule
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of our human frailty
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in this predawn of the robotic era.
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And I have five minutes to tell you about it.
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The first thing you should know is that we brainstormed
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a list of scenarios of current and potential AI robotics.
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They ran the spectrum from the mundane,
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so, a robot house cleaner, anyone?
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Through to the mischievous,
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the idea of a robot pet sitter, or maybe a robot lawyer,
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or maybe a sex partner.
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Through to the downright macabre, the idea of being a cyborg,
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blending human and robot,
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or uploading your brain so it could live on after your death.
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And we plotted people's comfort levels with these various scenarios.
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There were actually 31 in the study,
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but for ease, I'm going to show you just a few of them here.
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The first thing you'll notice, of course, is the sea of red.
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America is very uncomfortable with this stuff.
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That's why we call it the discomfort index,
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not the comfort index.
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There were only two things the majority of America is OK with.
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And that's the idea of a robot AI house cleaner
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and a robot AI package deliverer,
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so Dyson and Amazon, you guys should talk.
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There's an opportunity there.
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It seems we're ready to off-load our chores to our robot friends.
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We're kind of definitely on the fence when it comes to services,
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so robot AI lawyer or a financial adviser, maybe.
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But we're firmly closed to the idea of robot care,
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whether it be a nurse, a doctor, child care.
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So from this, you'd go,
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"It's OK, Lucy, you know what?
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Go back to sleep, stop worrying, the humans win in the end."
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But actually not so fast.
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If you look at my data very closely,
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you can see we're more vulnerable than we think.
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AI has a branding problem.
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So of those folks who said
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that they would absolutely reject the idea of a personal assistant,
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45 percent of them had, in fact, one in their pockets,
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in terms of a device with Alexa, Google or Siri.
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One in five of those who were against the idea of AI matchmaking
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had of course, you guessed it, done online dating.
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And 80 percent of those of us who refuse the idea
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of boarding an autonomous plane with a pilot backup
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had in fact, just like me to get here to Vancouver,
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flown commercial.
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Lest you think everybody was scared, though,
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here are the marvelous folk in the middle.
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These are the neutrals.
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These are people for whom you say,
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"OK, robot friend,"
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and they're like, "Hm, robot friend. Maybe."
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Or, "AI pet,"
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and they go, "Never say never."
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And as any decent political operative knows,
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flipping the ambivalent middle can change the game.
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Another reason I know we're vulnerable is men --
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I'm sorry, but men, you are twice as likely than women
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to believe that getting into an autonomous car is a good idea,
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that uploading your brain for posterity is fun,
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and two and a half times more likely to believe that becoming a cyborg is cool,
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and for this, I blame Hollywood.
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(Laughter)
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And this is where I want you to look around the theater
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and know that one in four men are OK with the idea of sex with a robot.
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That goes up to 44 percent of millennial men
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compared to just one in 10 women,
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which I think puts a whole new twist on the complaint of mechanical sex.
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(Laughter)
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Even more astounding than that though, to be honest,
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is this behavioral difference.
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So here we have people who have a device with a voice assistant in it,
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so a smart speaker, a home hub or a smart phone,
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versus those who don't.
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And you can see from this graph
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that the Trojan horse is already in our living room.
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And as these devices proliferate
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and our collective defenses soften,
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we all see how it can end.
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In fact, this may be as good a time as any to admit
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I did take my Alexa Dot on vacation with me.
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Final finding I have time for is generational.
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So look at the difference just three generations make.
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This is the leap from silent to boomer to millennial.
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And what's more fascinating than this is if you extrapolate this out,
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the same rate of change,
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just the same pace,
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not the accelerated one I actually believe will be the case,
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the same pace,
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then it is eight generations away
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when we hear every single American
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thinking the majority of these things here are normal.
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So the year 2222 is an astounding place
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where everything here is mainstream.
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And lest you needed any more convincing,
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here is the generation's "excitement level with AI."
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So not surprisingly, the youngest of us are more excited.
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But, and possibly the most paradoxical finding of my career,
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when I asked these people my 3am question,
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"Who wins in the end?"
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Guess what.
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The more excited you are about AI and robotics,
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the more likely you are to say it's the robots.
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And I don't think we need a neural net running pattern-recognition software
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to see where this is all headed.
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We are the proverbial frogs in boiling water.
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So if the robots at TED2222 are watching this for posterity,
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could you send a cyborg, dig me up and tell me if I was right?
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(Laughter)
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Thank you.
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(Applause)
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