Making old things last longer - 6 Minute English

77,815 views ・ 2021-06-24

BBC Learning English


Please double-click on the English subtitles below to play the video.

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Hello. This is 6 Minute
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English from BBC
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Learning English. I'm Rob.
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And I'm Sam.
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So, how are you
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today, Sam?
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Don't ask, Rob!
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Today's been a
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nightmare! This morning
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I ripped my jeans and
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later my computer stopped
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working! Then, when I tried
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taking it to a repair shop,
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my car wouldn't start!
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Oh no, that's terrible!
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And the really bad news
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is that in today's consumer
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culture, when something
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breaks we usually throw
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it away and buy a new
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one, instead of
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trying to repair it.
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In this programme, we'll
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learn all about repairing
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broken things by asking
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what would happen if
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we stopped junking and
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got better at fixing.
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The world generates
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over two billion tonnes
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of rubbish every year.
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So we're visiting
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companies in Sweden
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making it easier to
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mend things when
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they break instead of
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replacing them - whether
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that's clothes, bikes or
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washing machines.
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And my quiz question is
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about one of those
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companies - Fixi, a repair
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service that collects broken
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bikes from your door
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and brings them
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back fixed. The
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company was started
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by Rafi Mohammad, a
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student of Industrial
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Innovation at the
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University of Stockholm.
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But what was the
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inspiration behind
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Rafi's idea? Was it:
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a) he wanted to impress
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his girlfriend?, b) he was
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sick of breathing in the
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city's car fumes?, or
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c) he was late for his
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lecture because of
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a flat tyre?
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I'll say a) he
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wanted to impress
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his girlfriend.
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OK, Sam, we'll find out
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about Rafi and his love life
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later on. But whatever the
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inspiration behind it, Rafi's
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idea was a success - Fixi
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took more than six
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hundred orders in
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its first six months.
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Rafi's isn't the only
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Swedish company
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helping people fix
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things instead of
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buying new. Denim
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company, Nudie Jeans,
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was started with a
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focus on ethics
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and sustainability.
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At 150 dollars a pair,
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Nudie jeans aren't
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cheap but they do
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promise free repairs for
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life, from ripped knees
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to torn pockets.
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BBC World Service
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programme, People
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Fixing the World, asked
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students Felix and
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Fabia Morgen, why they
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bought the jeans,
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despite the high price tag.
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It's just been a given
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that when your jeans
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break, you throw them
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away, so when I heard
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that you can repair
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them easily without
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any cost then it was
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a bit of a no-brainer for me.
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I really liked the way they
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looked, so for me it's
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worth it to buy more
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expensive but stuff
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that I really like.
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Felix says that
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throwing out old
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jeans is a given -
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something that is
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just assumed to happen.
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For him, buying Nudie jeans
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is a no-brainer - a
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decision that's
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very easy to make.
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And Fabia agrees.
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She doesn't mind
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paying more for stuff
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she really likes. Here,
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'stuff' is an informal
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way to say personal
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objects and possessions.
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Even though they're good
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at recycling, people in
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wealthy Sweden still
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buy lots of new stuff
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and they have a big
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carbon footprint
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for a country of
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just 10 million.
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But it's interesting that
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all the innovators behind
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these companies say
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that in their grandparents'
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day, it was normal to
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repair, fix and mend
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broken stuff.
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Jessika Richter is a
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researcher at Lund
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University. She thinks
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repairing is an endangered
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activity that we used
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to do more of, both
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individually and as a society.
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Here she is talking to
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BBC World Service's,
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People Fixing the World
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programme, about the
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need to get back in
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touch with older
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ways of doing things:
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It really is a peer effect
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and a culture that we're
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trying to foster here -
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changing a culture of
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consumption. The more
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people that are repairing
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and the more people that
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are choosing to buy repair
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services or more repairable
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products, the more we will
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see this going mainstream -
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and it used to be
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mainstream, so that's
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what makes me positive too,
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that it is in some ways
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a return to what we used
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to be able as a society
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to do more of.
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Stories about Sweden's
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repair shops spread
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between friends and
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Jessika thinks this
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creates a peer effect -
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the positive or negative
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influence friends have on
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the way you behave.
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She hopes this will foster - or
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encourage to grow - a new
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culture of sustainable
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consumption -
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so that fixing broken stuff
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will be mainstream, or be
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considered normal, once again.
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Yes, that's a big part of
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the problem - repairing
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was something we all
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used to do, but seem
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to have forgotten.
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Hopefully, we'll all be
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inspired to start fixing
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things again, or at least
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pay someone else to!
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And speaking of inspiration,
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what was the answer
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to your quiz question, Rob?
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Ah yes, I asked about the
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inspiration behind Rafi
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Mohammad's company, Fixi.
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I think he started the bike
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repair service to a) impress
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his girlfriend. Was I right?
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Ah Sam, that's very romantic -
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but the correct answer was
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c) he was late for his lecture
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because of a flat tyre.
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Well, I'm sure if he had
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a broken heart, he'd
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be able to mend it.
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Indeed. Well, in this
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programme, we've been
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hearing about repairing
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broken stuff - things, or
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personal possessions.
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That people would fix
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something broken used
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to be a given - assumed
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to be true or certain
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to happen.
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Repairing things used
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to be a no-brainer -
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the obvious choice.
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A peer effect is influence
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of peers and friends on
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someone's behaviour.
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Some Swedish companies
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are trying to foster - or
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encourage the development
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of - a new culture of consumption.
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So that once again, fixing
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things is mainstream -
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accepted as normal
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or common practice.
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Well, that's all from us.
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Bye for now!
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Bye bye!
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