A Cleaner World Could Start in a Rice Field | Jim Whitaker and Jessica Whitaker Allen | TED

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2023-10-25 ใƒป TED


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A Cleaner World Could Start in a Rice Field | Jim Whitaker and Jessica Whitaker Allen | TED

33,031 views ใƒป 2023-10-25

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Jiwon Lee ๊ฒ€ํ† : Hyeryung Kim
00:08
Jim Whitaker: I grew up on a family farm.
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์ง ํœ˜ํƒœ์ปค: ์ €๋Š” ๊ฐ€์กฑ ๋†์žฅ์—์„œ ์ž๋ž์Šต๋‹ˆ๋‹ค.
00:10
My family's been farming for 130 years in southeast Arkansas,
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์ €ํฌ ๊ฐ€์กฑ์€ ์•„์นธ์†Œ ์ฃผ ๋‚จ๋™๋ถ€์—์„œ 130๋…„ ๋™์•ˆ ๋†์‚ฌ๋ฅผ ์ง€์–ด์™”๊ณ ,
00:14
and I'm a fifth generation farmer.
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์ €๋Š” 5๋Œ€์งธ ๋†์‚ฌ๋ฅผ ์ง“๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
00:17
We raise cotton, rice, corn and soybeans,
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์šฐ๋ฆฌ๋Š” ๋ชฉํ™”, ์Œ€, ์˜ฅ์ˆ˜์ˆ˜, ๋Œ€๋‘๋ฅผ ๊ธฐ๋ฅด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
00:20
along with my brother Sam,
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์ œ ๋™์ƒ ์ƒ˜๊ณผ ๋Œ€๊ฐ€์กฑ,
00:22
our extended families
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๊ทธ๋ฆฌ๊ณ  ๋งŽ์€ ํ›Œ๋ฅญํ•œ ๋™๋ฃŒ๋“ค๊ณผ ํ•จ๊ป˜ ๋†์‚ฌ๋ฅผ ์ง“๋Š”๋ฐ,
00:24
and a lot of great coworkers, could not do it without them.
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๊ทธ๋“ค ์—†์ด๋Š” ์ด ์ผ์„ ํ•  ์ˆ˜ ์—†์—ˆ์ฃ .
00:28
So when I was 16 years old,
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๊ทธ๋ž˜์„œ ์ œ๊ฐ€ ์—ด์—ฌ์„ฏ ์‚ด์ด์—ˆ์„ ๋•Œ,
00:32
I came home from school one day.
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์–ด๋Š ๋‚  ํ•™๊ต์—์„œ ์ง‘์œผ๋กœ ๋Œ์•„์™”์Šต๋‹ˆ๋‹ค.
00:33
It was my dad's birthday.
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๊ทธ๋‚ ์€ ์šฐ๋ฆฌ ์•„๋น  ์ƒ์‹ ์ด์—ˆ์–ด์š”.
00:35
My birthday was three days later.
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์ œ ์ƒ์ผ์€ ์‚ฌํ˜ ํ›„์˜€์–ด์š”.
00:39
I expected in some type of party event.
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๊ทธ๋ž˜์„œ ํŒŒํ‹ฐ๋‚˜ ํ–‰์‚ฌ๋ฅผ ๊ธฐ๋Œ€ํ–ˆ์—ˆ์ฃ .
00:42
But my dad had just went through the historic 1980 drought,
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ํ•˜์ง€๋งŒ ์•„๋ฒ„์ง€๋Š” 1980๋…„์˜ ์—ญ์‚ฌ์ ์ธ ๊ฐ€๋ญ„์„ ๋ง‰ ๊ฒช์œผ์…จ๊ณ ,
00:47
and when I got home that day, my mom was crying,
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๊ทธ๋‚  ์ œ๊ฐ€ ์ง‘์— ๋Œ์•„์™”์„ ๋•Œ, ์—„๋งˆ๋Š” ์šธ๊ณ  ๊ณ„์…จ๊ณ ,
00:50
my dad was trying to console her,
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์•„๋น ๋Š” ์—„๋งˆ๋ฅผ ์œ„๋กœํ•˜๋ ค๊ณ  ํ•˜์…จ๊ณ ,
00:53
and there's a foreclosure letter on the bar.
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๋‹ด์—๋Š” ์ฐจ์•• ์„œ์‹ ์ด ์žˆ์—ˆ์–ด์š”.
00:58
We thought we were going to lose the family farm
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์šฐ๋ฆฌ๋Š” ์—ฌ๋Ÿฌ ์„ธ๋Œ€์— ๊ฑธ์ณ ๊ฐ€์กฑ๋“ค์ด ๊ฐ€์กŒ๋˜ ๋†์žฅ์„
01:01
that we had had in our family for generations.
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์žƒ๊ฒŒ ๋  ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ–ˆ์–ด์š”.
01:07
Luckily, we did not lose the farm,
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์šด ์ข‹๊ฒŒ๋„ ์šฐ๋ฆฌ๋Š” ๋†์žฅ์„ ์žƒ์ง€ ์•Š์•˜์ง€๋งŒ
01:09
but he still struggled financially.
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๊ทธ๋Š” ์—ฌ์ „ํžˆ ๊ฒฝ์ œ์ ์œผ๋กœ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
01:11
When I was 22 years old, after a little time in the army,
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์ œ๊ฐ€ 22์‚ด ๋•Œ, ๊ตฐ๋Œ€์—์„œ ์ž ์‹œ ๊ทผ๋ฌดํ•œ ํ›„,
01:16
I decided I was going to start farming.
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์ €๋Š” ๋†์‚ฌ๋ฅผ ์ง“๊ธฐ๋กœ ๊ฒฐ์‹ฌํ–ˆ์Šต๋‹ˆ๋‹ค.
01:19
So my brother and I rented a farm.
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๊ทธ๋ž˜์„œ ๋™์ƒ๊ณผ ์ €๋Š” ๋†์žฅ์„ ๋นŒ๋ ธ์–ด์š”.
01:21
My dad couldn't help us, he didn't have the finances.
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์•„๋น ๋Š” ์šฐ๋ฆฌ๋ฅผ ๋„์™€์ค„ ์ˆ˜ ์—†์—ˆ๊ณ  ์ž๊ธˆ๋„ ๋ถ€์กฑํ–ˆ์–ด์š”.
01:23
He could not help us get started.
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์šฐ๋ฆฌ๊ฐ€ ์‹œ์ž‘ํ•˜๋Š” ๊ฑธ ๋„์™€์ค„ ์ˆ˜ ์—†์œผ์…จ์–ด์š”.
01:25
Farming is very capital-intensive business.
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๋†์—…์€ ์ž๋ณธ ์ง‘์•ฝ๋„๊ฐ€ ๋งค์šฐ ๋†’์€ ์‚ฌ์—…์ž…๋‹ˆ๋‹ค.
01:29
And so we got an FHA beginning farmer loan.
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๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” FHA์˜ ์ดˆ๋ณด๋†๋ฏผ ๋Œ€์ถœ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
01:32
And let me tell you something about renting a farm
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22์‚ด์— ๋†์žฅ์„ ์ž„๋Œ€ํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ ค ๋ณผ๊ฒŒ์š”.
01:34
when you're 22 years old.
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01:37
No one rents you a farm unless no one else wants to rent it.
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๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์ด ๋†์žฅ์„ ๋นŒ๋ฆฌ๊ณ  ์‹ถ์–ดํ•˜์ง€ ์•Š์œผ๋ฉด
์•„๋ฌด๋„ ๋†์žฅ์„ ๋นŒ๋ ค์ฃผ์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
01:42
(Laughter)
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(์›ƒ์Œ)
01:45
It was a big piece of land, it was cash rent.
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ํฐ ๋•…์ด์—ˆ๊ณ  ์ž„๋Œ€๋ฃŒ๋Š” ํ˜„๊ธˆ์ด์—ˆ์–ด์š”.
01:47
I mean, the stakes were set.
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์ฆ‰, ํŒ๋ˆ์ด ์ •ํ•ด์ ธ ์žˆ์—ˆ๋‹ค๋Š” ๊ฑฐ์ฃ .
01:50
We were doomed to fail.
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์šฐ๋ฆฐ ์‹คํŒจํ•  ์šด๋ช…์ด์—ˆ์–ด์š”.
01:53
And we weren't focused on environmental sustainability back then.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ๋‹น์‹œ์—๋Š” ํ™˜๊ฒฝ์  ์ง€์†๊ฐ€๋Šฅ์„ฑ์— ์ดˆ์ ์„ ๋งž์ถ”์ง€ ์•Š์•˜์ฃ .
01:56
We were focused on economic sustainability.
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์šฐ๋ฆฌ๋Š” ๊ฒฝ์ œ์  ์ง€์†๊ฐ€๋Šฅ์„ฑ์— ์ดˆ์ ์„ ๋งž์ท„์Šต๋‹ˆ๋‹ค.
01:59
How do we make higher yield, how do we use less fertilizer?
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์–ด๋–ป๊ฒŒ ํ•˜๋ฉด ์ˆ˜ํ™•๋Ÿ‰์„ ๋Š˜๋ฆฌ๊ณ  ๋น„๋ฃŒ ์‚ฌ์šฉ๋Ÿ‰์„ ์ค„์ผ ์ˆ˜ ์žˆ์„๊นŒ์š”?
02:02
How do we get to the next year and feed our family?
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์–ด๋–ป๊ฒŒ ํ•˜๋ฉด ๋‚ด๋…„๊นŒ์ง€ ์‚ด์•„์„œ ๊ฐ€์กฑ์„ ๋จน์—ฌ ์‚ด๋ฆด ์ˆ˜ ์žˆ์„๊นŒ์š”?
02:07
And ...
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๊ทธ๋ฆฌ๊ณ ...
02:09
It happens that economic and environmental sustainability go hand in hand
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๊ฒฝ์ œ์ , ํ™˜๊ฒฝ์  ์ง€์† ๊ฐ€๋Šฅ์„ฑ์€ ์‚ฌํšŒ์  ์ง€์† ๊ฐ€๋Šฅ์„ฑ๊ณผ
02:13
along with social sustainability.
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๋ฐ€์ ‘ํ•œ ๊ด€๋ จ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
02:15
As we used less fertilizer, used less water,
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๋น„๋ฃŒ ์‚ฌ์šฉ๋Ÿ‰๊ณผ ๋ฌผ ์‚ฌ์šฉ๋Ÿ‰์ด ์ค„์–ด๋“ค๋ฉด์„œ
02:19
our yields started going up.
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์ˆ˜ํ™•๋Ÿ‰์ด ์ฆ๊ฐ€ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:20
It was just a great thing.
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์ •๋ง ๋Œ€๋‹จํ•œ ์ผ์ด์—ˆ์–ด์š”.
02:23
So one of the first things we did on our rice fields,
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๊ทธ๋ž˜์„œ ๋…ผ์—์„œ ๊ฐ€์žฅ ๋จผ์ € ํ•œ ์ผ ์ค‘ ํ•˜๋‚˜๋Š”
02:27
we adopted a technique that's a little different.
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์กฐ๊ธˆ ๋‹ค๋ฅธ ๊ธฐ๋ฒ•์„ ์ฑ„ํƒํ•œ ๊ฒƒ์ด์—ˆ์ฃ .
02:30
We leveled our fields completely flat.
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์šฐ๋ฆฌ๋Š” ๋ฐญ์„ ์™„์ „ํžˆ ํ‰ํ‰ํ•˜๊ฒŒ ๋งŒ๋“ค์—ˆ์–ด์š”.
02:32
This is called zero-grade.
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์ด๊ฒƒ์„ ์ œ๋กœ๊ทธ๋ ˆ์ด๋“œ๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
02:35
Rice all over the world is grown in a flooded environment.
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์ „ ์„ธ๊ณ„์˜ ์Œ€์€ ํ™์ˆ˜๊ฐ€ ๋งŽ์€ ํ™˜๊ฒฝ์—์„œ ์žฌ๋ฐฐ๋ฉ๋‹ˆ๋‹ค.
02:39
Everywhere.
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์–ด๋””์—๋‚˜.
02:41
And most people use the natural contour of the Earth
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๊ทธ๋ฆฌ๊ณ  ๋Œ€๋ถ€๋ถ„์˜ ์‚ฌ๋žŒ๋“ค์€ ์ง€๊ตฌ์˜ ์ž์—ฐ์ ์ธ ์œค๊ณฝ์„ ์ด์šฉํ•ด์„œ
02:44
to cascade the water down and let the water flow downhill.
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๋ฌผ์„ ๊ณ„๋‹จ์‹์œผ๋กœ ํ˜๋ ค๋ณด๋‚ด๊ณ  ๋ฌผ์ด ๋‚ด๋ฆฌ๋ง‰๊ธธ๋กœ ํ๋ฅด๊ฒŒ ๋‚ด๋ฒ„๋ ค ๋‘ก๋‹ˆ๋‹ค.
02:49
And there are always, we call it continuous flood.
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ์ด๊ฒƒ์„ ํ•ญ์ƒ ๊ณ„์†๋˜๋Š” ํ™์ˆ˜๋ผ๊ณ  ๋ถ€๋ฆ…๋‹ˆ๋‹ค.
02:53
They continuously put water on their fields.
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๊ทธ๋“ค์€ ๊ณ„์†ํ•ด์„œ ๋ฐญ์— ๋ฌผ์„ ๋ฟŒ๋ฆฝ๋‹ˆ๋‹ค.
02:56
And we leveled ours flat with a perimeter road.
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ์ฃผ๋ณ€ ๋„๋กœ๋กœ ์•„ํŒŒํŠธ๋ฅผ ํ‰ํ‰ํ•˜๊ฒŒ ๋งŒ๋“ค์—ˆ์ฃ .
03:01
And what that perimeter road lets us do is capture rainfall.
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๊ทธ ์ฃผ๋ณ€ ๋„๋กœ๋ฅผ ํ†ตํ•ด ์šฐ๋ฆฌ๊ฐ€ ํ•  ์ˆ˜ ์žˆ๋Š” ์ผ์€
๊ฐ•์šฐ๋Ÿ‰์„ ํฌ์ฐฉํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:05
So we actually pump less water, we are able to use less water,
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๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์‹ค์ œ๋กœ ๋ฌผ์„ ๋” ์ ๊ฒŒ ํŽŒํ•‘ํ•˜๊ณ , ๋ฌผ์„ ๋œ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๊ณ ,
03:09
we have less runoff, less erosion, less nutrients leaving our field.
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์œ ์ถœ์ˆ˜์™€ ์นจ์‹์ด ์ค„์–ด๋“ค๊ณ , ๋ฐญ์—์„œ ๋‚˜๊ฐ€๋Š” ์˜์–‘๋ถ„๋„ ์ค„์–ด๋“ญ๋‹ˆ๋‹ค.
03:13
Nothing leaves our field unless we want it to.
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์šฐ๋ฆฌ๊ฐ€ ์›ํ•˜์ง€ ์•Š๋Š” ํ•œ ๋ฐญ์„ ๋– ๋‚˜๋Š” ๊ฒƒ์€ ์•„๋ฌด๊ฒƒ๋„ ์—†์Šต๋‹ˆ๋‹ค.
03:15
So I get around farmers
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๊ทธ๋ž˜์„œ ์ €๋Š”
๋†๋ถ€๋“ค์—๊ฒŒ ์ž ์žฌ์ ์ธ ํƒ„์†Œ ๋ฐฐ์ถœ๊ถŒ๊ณผ
03:19
and I tell them about potential carbon credits and other things,
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๋‹ค๋ฅธ ๊ฒƒ๋“ค์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ–ˆ๊ณ ,
03:24
and our family was lucky,
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์šฐ๋ฆฌ ๊ฐ€์กฑ์€ ์šด์ด ์ข‹์•˜์Šต๋‹ˆ๋‹ค.
03:27
we were one of the first ever in the world
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์šฐ๋ฆฌ๋Š” ์Œ€์„ ๊ธฐ๋ฐ˜์œผ๋กœ ์„ค๊ณ„ํ•œ ์ด ํ”„๋กœํ† ์ฝœ์„ ์‚ฌ์šฉํ•˜์—ฌ
03:29
to sell agricultural carbon credits in 2016 to Microsoft using this protocol
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2016๋…„์— ์„ธ๊ณ„ ์ตœ์ดˆ๋กœ ๋†์—…์šฉ ํƒ„์†Œ ๋ฐฐ์ถœ๊ถŒ์„
๋งˆ์ดํฌ๋กœ์†Œํ”„ํŠธ์— ํŒ๋งคํ•œ ํšŒ์‚ฌ ์ค‘ ํ•˜๋‚˜๊ฐ€ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
03:35
that we've designed on rice.
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03:37
And I got that --
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์•Œ๊ฒ ์–ด์š”.
03:39
Let me just back up a little bit and tell you how I got that.
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์ž ๊น ๋ฐฑ์—…ํ•ด์„œ ์–ด๋–ป๊ฒŒ ์–ป์—ˆ๋Š”์ง€ ์„ค๋ช…ํ•ด ๋“œ๋ฆด๊ฒŒ์š”.
03:42
I didn't get that on my own.
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๊ทธ๊ฑด ์ œ ํž˜์œผ๋กœ ์ดํ•ดํ•œ ๊ฒŒ ์•„๋‹ˆ์—์š”.
03:44
I met two very instrumental people.
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์•„์ฃผ ์ค‘์š”ํ•œ ์‚ฌ๋žŒ์„ ๋‘ ๋ช… ๋งŒ๋‚ฌ์–ด์š”.
03:47
One was Dr. Merle Anders.
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ํ•œ ๋ช…์€ ๋ฉ€ ์•ค๋”์Šค ๋ฐ•์‚ฌ์˜€์–ด์š”.
03:48
He is the world-renowned greenhouse gas expert,
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๊ทธ๋Š” ์„ธ๊ณ„์ ์œผ๋กœ ์œ ๋ช…ํ•œ ์˜จ์‹ค๊ฐ€์Šค ์ „๋ฌธ๊ฐ€์ด๊ณ 
03:53
and he started mentoring me.
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์ €๋ฅผ ๋ฉ˜ํ† ๋งํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์–ด์š”.
03:55
The other was a buyer from Mars Foods,
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๋‹ค๋ฅธ ํ•œ ๋ช…์€ ๋งˆ๋ฅด์Šค ํ‘ธ๋“œ์˜ ๋ฐ”์ด์–ด์˜€๊ณ ,
03:58
and we were in a leadership class together.
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์šฐ๋ฆฌ๋Š” ํ•จ๊ป˜ ๋ฆฌ๋”์‹ญ ์ˆ˜์—…์„ ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
04:00
And we started talking and we started thinking about sustainability.
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๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์ด์•ผ๊ธฐ๋ฅผ ๋‚˜๋ˆ„๊ธฐ ์‹œ์ž‘ํ–ˆ๊ณ  ์ง€์†๊ฐ€๋Šฅ์„ฑ์— ๋Œ€ํ•ด ์ƒ๊ฐํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:04
So that's how my journey started.
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๊ทธ๋ ‡๊ฒŒ ์ œ ์—ฌ์ •์ด ์‹œ์ž‘๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
04:08
But you know, when I tell other farmers
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ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ๋‹ค๋ฅธ ๋†๋ฏผ๋“ค์—๊ฒŒ
04:11
that they could potentially sell carbon credit,
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ํƒ„์†Œ ๋ฐฐ์ถœ๊ถŒ์„ ํŒ๋งคํ•  ๊ฐ€๋Šฅ์„ฑ์ด ์žˆ๋‹ค๊ณ  ๋งํ•˜๋ฉด,
04:14
they could help companies reduce their scope 3 emissions,
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๊ทธ๋“ค์€ ๊ธฐ์—…๋“ค์ด ์Šค์ฝ”ํ”„ 3 ๋ฐฐ์ถœ๋Ÿ‰์„ ์ค„์ผ ์ˆ˜ ์žˆ๋„๋ก ๋„์šธ ์ˆ˜ ์žˆ๊ณ ,
04:17
they could save money,
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๋น„์šฉ์„ ์ ˆ์•ฝํ•˜๊ณ ,
04:19
possibly enroll in environmental climate-smart practices
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์ •๋ถ€๋ฅผ ์œ„ํ•ด ํ™˜๊ฒฝ ๊ธฐํ›„ ์Šค๋งˆํŠธ ๊ด€ํ–‰์— ๋“ฑ๋กํ•˜๋„๋ก
04:24
for the government,
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04:25
they say, "I'm just trying to get by."
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โ€œ์ €๋Š” ๊ทธ๋ƒฅ ๋ฒ„ํ‹ฐ๋ ค๊ณ  ๋…ธ๋ ฅํ•ฉ๋‹ˆ๋‹ค.โ€ ๊ทธ๋“ค์€ ์ด๋ ‡๊ฒŒ ๋งํ•ฉ๋‹ˆ๋‹ค.
04:29
Farming is a generational business.
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๋†์—…์€ ์—ฌ๋Ÿฌ ์„ธ๋Œ€๋ฅผ ์•„์šฐ๋ฅด๋Š” ์‚ฌ์—…์ž…๋‹ˆ๋‹ค.
04:31
People have been doing things, passed down father to son, father to son.
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์‚ฌ๋žŒ๋“ค์€ ์•„๋ฒ„์ง€์—์„œ ์•„๋“ค๋กœ ์ด์–ด์ ธ ๋‚ด๋ ค์˜ค๋Š” ์ผ๋“ค์„ ํ•ด์™”์Šต๋‹ˆ๋‹ค.
04:36
And you'll see, father to daughter, here in a minute.
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์ž ์‹œ ํ›„ ์•„๋ฒ„์ง€์™€ ๋”ธ์„ ๋งŒ๋‚˜๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
04:39
It's passed down generationally,
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์ด๊ฒƒ์€ ์—ฌ๋Ÿฌ ์„ธ๋Œ€์— ๊ฑธ์ณ ์ „ํ•ด์ ธ ๋‚ด๋ ค์˜ค๊ณ  ์žˆ์œผ๋ฉฐ,
04:42
and we only get one chance a year to make a mistake.
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์‹ค์ˆ˜๋ฅผ ์ €์ง€๋ฅผ ๊ธฐํšŒ๋Š” ์ผ ๋…„์— ๋‹จ ํ•œ ๋ฒˆ๋ฟ์ž…๋‹ˆ๋‹ค.
04:46
So when you tell people about doing things that are outside their norm,
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๊ทธ๋ž˜์„œ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ํ‰๋ฒ”ํ•˜์ง€ ์•Š์€ ์ผ์„ ํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜๋ฉด
04:50
it scares the heck out of them.
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๊ทธ ์‚ฌ๋žŒ๋“ค์€ ์ •๋ง ๊ฒ์„ ๋จน๊ฒŒ ๋˜์ฃ .
04:52
So I found a different way of talking to them about it.
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๊ทธ๋ž˜์„œ ์ €๋Š” ๊ทธ๊ฒƒ์— ๋Œ€ํ•ด ๋‹ค๋ฅธ ๋ฐฉ์‹์œผ๋กœ ๊ทธ๋“ค๊ณผ ์ด์•ผ๊ธฐํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์„ ์ฐพ์•˜์ฃ .
04:56
I say, "Well, you know, you could save 40 to 50 dollars
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์ €๋Š” ์ด๋ ‡๊ฒŒ ๋งํ•ฉ๋‹ˆ๋‹ค. โ€œ์Œ, ํŽŒํ•‘ ๋น„์šฉ์„ 40~50๋‹ฌ๋Ÿฌ
05:00
on your pumping cost.
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์ ˆ์•ฝํ•  ์ˆ˜ ์žˆ์ž–์•„์š”.
05:01
You could sell a carbon credit.
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ํƒ„์†Œ ๋ฐฐ์ถœ๊ถŒ์„ ํŒ” ์ˆ˜๋„ ์žˆ๊ฒ ์ฃ .
05:03
You could get paid more by a company for doing the right thing."
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์˜ณ์€ ์ผ์„ ํ•œ ๋Œ€๊ฐ€๋กœ ํšŒ์‚ฌ๋กœ๋ถ€ํ„ฐ ๋” ๋งŽ์€ ๋ˆ์„ ๋ฐ›์„ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค.โ€
05:07
This starts to pique their interest.
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์ด๊ฒƒ์€ ๊ทธ๋“ค์˜ ๊ด€์‹ฌ์„ ๋ถˆ๋Ÿฌ์ผ์œผํ‚ค๊ธฐ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค.
05:10
Risk mitigation is how we're going to get farmers involved.
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๋†๋ฏผ๋“ค์„ ์ฐธ์—ฌ์‹œํ‚ค๋Š” ๋ฐฉ๋ฒ•์€ ์œ„ํ—˜ ์™„ํ™”์ž…๋‹ˆ๋‹ค.
05:15
We are a for-profit industry,
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์šฐ๋ฆฌ๋Š” ์˜๋ฆฌ๋ฅผ ๋ชฉ์ ์œผ๋กœ ํ•˜๋Š” ์‚ฐ์—…์ด๊ธฐ ๋•Œ๋ฌธ์—
05:18
so they're not going to do anything that they think hurts their yields.
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์ƒ์‚ฐ๋Ÿ‰์„ ๋–จ์–ด๋œจ๋ฆฐ๋‹ค๊ณ  ์ƒ๊ฐ๋˜๋Š” ์ผ์€ ํ•˜์ง€ ์•Š์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:22
So Jessica,
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๊ทธ๋ž˜์„œ ์ œ์‹œ์นด๋Š”
05:24
went to college, got a business degree, a sustainability minor,
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๋Œ€ํ•™์„ ๋‹ค๋…”๊ณ , ๊ฒฝ์˜ํ•™ ํ•™์œ„๋ฅผ ๋ฐ›์•˜๊ณ , ์ง€์†๊ฐ€๋Šฅ์„ฑ ๋ถ€์ „๊ณต ํ–ˆ๊ณ ,
05:30
went on to get her MBA, emphasis on finance.
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๊ฒฝ์˜ํ•™์„ ์ „๊ณตํ•œ MBA๋ฅผ ์ทจ๋“ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:34
Now she's back helping me.
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์ด์ œ ๊ทธ๋…€๊ฐ€ ๋‹ค์‹œ ์ €๋ฅผ ๋„์™€์ฃผ๊ณ  ์žˆ์–ด์š”.
05:37
Not all the time on the family farm.
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๊ฐ€์กฑ ๋†์žฅ์—์„œ ๋ณด๋‚ด๋Š” ์‹œ๊ฐ„์ด ํ•ญ์ƒ ๊ทธ๋Ÿฐ ๊ฑด ์•„๋‹ˆ์—์š”.
05:39
She works for Ducks Unlimited,
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๊ทธ๋…€๋Š” ์Œ€ ์‚ฐ์—…์—์„œ ๊ฐ€์žฅ ๊ณต๊ฒฉ์ ์ธ ํ™˜๊ฒฝ ๋ณดํ˜ธ๋ก ์ž ์ค‘ ํ•œ ๋ช…์ธ
05:41
one of the most aggressive conservationists in the rice industry.
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๋•์Šค ์–ธ๋ฆฌ๋ฏธํ‹ฐ๋“œ์—์„œ ์ผํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
05:44
They are an awesome partner to work with.
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๊ทธ๋“ค์€ ํ•จ๊ป˜ ์ผํ•  ์ˆ˜ ์žˆ๋Š” ๋ฉ‹์ง„ ํŒŒํŠธ๋„ˆ์ž…๋‹ˆ๋‹ค.
05:47
She's back working with Ducks Unlimited,
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๊ทธ๋…€๋Š” ๋‹ค์‹œ ๋•์Šค ์–ธ๋ฆฌ๋ฏธํ‹ฐ๋“œ์™€ ํ•จ๊ป˜ ์ผํ•˜๊ณ  ์žˆ์ง€๋งŒ
05:50
but she's been helping me with protocols and data collection.
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ํ”„๋กœํ† ์ฝœ๊ณผ ๋ฐ์ดํ„ฐ ์ˆ˜์ง‘์€ ์ €๋ฅผ ๋„์™€์ฃผ๊ณ  ์žˆ์–ด์š”.
05:54
One of the things that I wanted to figure out was,
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์ œ๊ฐ€ ์•Œ์•„๋‚ด๊ณ  ์‹ถ์—ˆ๋˜ ๊ฒƒ ์ค‘ ํ•˜๋‚˜๋Š” ์ฒซ ๋ฒˆ์งธ์˜€์–ด์š”.
05:57
number one: Whatโ€™s important?
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๋ญ๊ฐ€ ์ค‘์š”ํ•˜์ฃ ?
05:59
How are we going to quantify it?
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์–ด๋–ป๊ฒŒ ์ˆ˜๋Ÿ‰ํ™”ํ•  ์ˆ˜ ์žˆ์„๊นŒ์š”?
06:00
And then how are we going to sell that data?
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๊ทธ๋Ÿฌ๋ฉด ๊ทธ ๋ฐ์ดํ„ฐ๋ฅผ ์–ด๋–ป๊ฒŒ ํŒ”์•„์•ผ ํ• ๊นŒ์š”?
06:03
Because everyone here wants to know, "Can we have your data?"
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์™œ๋ƒํ•˜๋ฉด ์—ฌ๊ธฐ ์žˆ๋Š” ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์ด
๋ฐ์ดํ„ฐ๋ฅผ ๊ฐ€์งˆ ์ˆ˜ ์žˆ๋Š”์ง€ ๊ถ๊ธˆํ•ดํ•˜๋‹ˆ๊นŒ์š”.
06:07
No, you can't.
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์•„๋‹ˆ์š”, ํ•  ์ˆ˜ ์—†์–ด์š”.
06:08
(Laughter)
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(์›ƒ์Œ)
06:12
(Applause)
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(๋ฐ•์ˆ˜)
06:14
Anyway, so we're trying to figure out how to quantify that.
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์–ด์จŒ๋“ , ์šฐ๋ฆฐ ๊ทธ๊ฑธ ์–ด๋–ป๊ฒŒ ์ˆ˜์น˜ํ™”ํ• ์ง€ ์•Œ์•„๋‚ด๋ ค๊ณ  ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
06:17
So we established what is called the Smart Rice protocol.
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๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์Šค๋งˆํŠธ ๋ผ์ด์Šค ํ”„๋กœํ† ์ฝœ์ด๋ผ๋Š” ๊ฒƒ์„ ํ™•๋ฆฝํ–ˆ์Šต๋‹ˆ๋‹ค.
06:21
We partner with a global seed company, RiceTec,
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์šฐ๋ฆฌ๋Š” ๊ธ€๋กœ๋ฒŒ ์ข…์ž ํšŒ์‚ฌ์ธ ๋ผ์ด์Šคํ…๊ณผ ํŒŒํŠธ๋„ˆ ๊ด€๊ณ„๋ฅผ ๋งบ๊ณ  ์žˆ์œผ๋ฉฐ,
06:24
and we have one of the first ever --
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06:26
there's a couple more --
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์—…๊ณ„ ์ตœ์ดˆ๋กœ ๋ช‡ ๊ตฐ๋ฐ ๋” ์žˆ์Šต๋‹ˆ๋‹ค.
06:28
I promise you it's the most rigorous,
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๊ฐ€์žฅ ์—„๊ฒฉํ•œ ๋ฐฉ๋ฒ•์ด๋ผ๊ณ  ์žฅ๋‹ดํ•ฉ๋‹ˆ๋‹ค.
06:30
but we have one of the first ever third-party verified,
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ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๋Š” ๋ช‡ ๋‹ฌ ์ „์— ์ตœ์ดˆ๋กœ ์ œ3์ž ๊ฒ€์ฆ์„ ๊ฑฐ์นœ
06:33
sustainable rice packages that hit the market a few months ago,
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์ง€์† ๊ฐ€๋Šฅํ•œ์Œ€ ํŒจํ‚ค์ง€๋ฅผ ์‹œ์žฅ์— ์ถœ์‹œํ–ˆ๊ณ 
06:37
and weโ€™re trying to get in retail locations.
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์†Œ๋งค์ ์— ์ง„์ถœํ•˜๊ธฐ ์œ„ํ•ด ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
06:40
And then weโ€™re also helping some major end users with their scope 3.
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๋˜ํ•œ ์ผ๋ถ€ ์ฃผ์š” ์ตœ์ข… ์‚ฌ์šฉ์ž์˜ ์Šค์ฝ”ํ”„ 3์„ ์ง€์›ํ•˜๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:46
And I think that's going to be the future.
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์ด๊ฒƒ์ด ๋ฏธ๋ž˜๊ฐ€ ๋  ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
06:48
But Jessica's role in growing rice is much different than mine,
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ํ•˜์ง€๋งŒ ์Œ€ ์žฌ๋ฐฐ์—์„œ ์ œ์‹œ์นด์˜ ์—ญํ• ์€ ์ €์™€๋Š” ๋งŽ์ด ๋‹ค๋ฆ…๋‹ˆ๋‹ค.
06:52
and she's part of the next generation to come take over our family farm.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋…€๋Š” ์šฐ๋ฆฌ ๊ฐ€์กฑ ๋†์žฅ์„ ๋ฌผ๋ ค๋ฐ›์„ ๋‹ค์Œ ์„ธ๋Œ€์˜ ์ผ์›์ด์—์š”.
06:57
(Applause)
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(๋ฐ•์ˆ˜)
07:07
Jessica Whitaker Allen: I'm a sixth generation farmer.
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์ œ์‹œ์นด ํœ˜ํƒœ์ปค ์•จ๋Ÿฐ: ์ €๋Š” 6๋Œ€์งธ ๋†์‚ฌ๋ฅผ ์ง“๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
07:09
Growing up, I remember running around outside barefoot,
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์ž๋ผ๋ฉด์„œ ๋งจ๋ฐœ๋กœ ๋ฐ–์—์„œ ๋›ฐ์–ด๋‹ค๋‹ˆ๋ฉฐ
07:13
catching as many snakes, turtles, frogs as possible,
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๋ฑ€, ๊ฑฐ๋ถ์ด, ๊ฐœ๊ตฌ๋ฆฌ๋ฅผ ์ตœ๋Œ€ํ•œ ๋งŽ์ด ์žก์•„์„œ
07:17
and then trying to convince my parents to let me keep them inside as pets.
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์• ์™„๋™๋ฌผ๋กœ ํ‚ค์šฐ๊ฒŒ ํ•˜๋ ค๊ณ  ๋ถ€๋ชจ๋‹˜์„ ์„ค๋“ํ–ˆ๋˜ ๊ธฐ์–ต์ด ๋‚ฉ๋‹ˆ๋‹ค.
07:20
(Laughter)
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(์›ƒ์Œ)
07:21
Eventually, my dad bought me an aquarium,
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๊ฒฐ๊ตญ ์•„๋น ๋Š” ์ œ๊ฒŒ ์ˆ˜์กฑ๊ด€์„ ์‚ฌ์ฃผ์…จ๊ณ ,
07:25
and we had fun with that for a little while inside
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์šฐ๋ฆฌ๋Š” ์ง‘์—์„œ ๋ฑ€ ๋ช‡ ๋งˆ๋ฆฌ๊ฐ€ ๊ธธ์„ ์žƒ์—ˆ๋‹ค๊ฐ€ ์ฐพ์ง€ ๋ชปํ•  ๋•Œ๊นŒ์ง€
07:27
until a few of the snakes got lost in our house
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ํ•œ๋™์•ˆ ์ˆ˜์กฑ๊ด€์„ ๊ฐ€์ง€๊ณ  ๋†€์•˜๋Š”๋ฐ ๋ฑ€์€ ๋๊นŒ์ง€ ์ฐพ์ง€ ๋ชปํ–ˆ์–ด์š”.
07:31
and we never found them.
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07:33
Sorry.
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๋ฏธ์•ˆํ•ด์š”.
07:34
(Laughter)
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(์›ƒ์Œ)
07:36
We live and work in southeast Arkansas.
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์ €ํฌ๋Š” ์•„์นธ์†Œ ์ฃผ ๋‚จ๋™๋ถ€์— ์‚ด๊ณ  ์ผํ•ด์š”.
07:38
McGehee, specifically.
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๊ตฌ์ฒด์ ์œผ๋กœ ๋งํ•˜์ž๋ฉด ๋งฅ๊ธฐํžˆ์ฃ .
07:40
Our town has 4,000 residents and one stoplight.
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์šฐ๋ฆฌ ๋งˆ์„์—๋Š” 4,000๋ช…์˜ ์ฃผ๋ฏผ์ด ์‚ด๊ณ  ์žˆ๊ณ  ์‹ ํ˜ธ๋“ฑ ํ•œ ๊ฐœ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
07:44
The nearest airport, Starbucks, shopping mall, Whole Foods,
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๊ฐ€์žฅ ๊ฐ€๊นŒ์šด ๊ณตํ•ญ, ์Šคํƒ€๋ฒ…์Šค ์‡ผํ•‘๋ชฐ, ํ™€ํ‘ธ๋“œ๋Š”
07:47
is two hours away in any direction.
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์–ด๋Š ๋ฐฉํ–ฅ์œผ๋กœ๋“  ๋‘ ์‹œ๊ฐ„ ๊ฑฐ๋ฆฌ์— ์žˆ์Šต๋‹ˆ๋‹ค.
07:51
Without places like this and farmers like us,
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์ด๋Ÿฐ ๊ณณ๋„ ์—†๊ณ  ์šฐ๋ฆฌ ๊ฐ™์€ ๋†๋ถ€๋“ค๋„ ์—†๋‹ค๋ฉด
07:54
you'd be hungry, naked and sober.
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์—ฌ๋Ÿฌ๋ถ„์€ ๋ฐฐ๊ณ ํ”„๊ณ  ํ—๋ฒ—๊ณ  ์ •์‹ ์ด ์—†์„ ๊ฑฐ์˜ˆ์š”.
07:57
(Laughter)
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(์›ƒ์Œ)
07:59
(Applause)
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(๋ฐ•์ˆ˜)
08:07
I sometimes jokingly say that I have three,
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์ €๋Š” ๊ฐ€๋” ๋†๋‹ด์œผ๋กœ ๋งํ•˜๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.
08:10
sometimes four full-time jobs,
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์ €๋Š” ํ’€ํƒ€์ž„ ์ผ์ž๋ฆฌ๊ฐ€ ์„ธ ๊ฐœ, ๋•Œ๋กœ๋Š” ๋„ค ๊ฐœ๋ผ๊ณ  ํ•˜์ฃ .
08:13
but I really have three or four full-time jobs.
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ํ•˜์ง€๋งŒ ์ €๋Š” ํ’€ํƒ€์ž„ ์ผ์ž๋ฆฌ๊ฐ€ ์„œ๋„ˆ ๊ฐœ ์žˆ์–ด์š”.
08:17
My day job is as a conservation coordinator with Ducks Unlimited
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์ €๋Š” ๋ผ์ด์Šค ์ŠคํŠœ์–ด๋“œ์‹ญ ํŒŒํŠธ๋„ˆ์‹ญ์— ๋”ฐ๋ผ
08:20
under the Rice Stewardship Partnership.
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๋•์Šค ์–ธ๋ฆฌ๋ฏธํ‹ฐ๋“œ์˜ ๋ณด์กด ์ฝ”๋””๋„ค์ดํ„ฐ๋กœ ์ผํ•˜๊ณ  ์žˆ์–ด์š”.
08:23
I work alongside rice farmers to protect,
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์ €๋Š” ๋ฒผ ๋†๋ถ€๋“ค๊ณผ ํ•จ๊ป˜ ๋ฌผ์ƒˆ๋“ค์ด ์„œ์‹ํ•  ์ˆ˜ ์žˆ๋Š” ์Šต์ง€๋ฅผ
08:26
restore and manage wetlands for waterfowl.
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๋ณดํ˜ธ, ๋ณต์›, ๊ด€๋ฆฌํ•˜๋Š” ์ผ์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
08:29
Waterfowl spend a lot of time in rice fields, by the way.
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๊ทธ๋‚˜์ €๋‚˜ ๋ฌผ์ƒˆ๋Š” ๋…ผ์—์„œ ๋งŽ์€ ์‹œ๊ฐ„์„ ๋ณด๋ƒ…๋‹ˆ๋‹ค.
08:32
Iโ€™m also a wife, mother,
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์ €๋Š” ์•„๋‚ด์ด์ž ์–ด๋จธ๋‹ˆ์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.
08:35
and I do anything and everything I can for our family farm.
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๊ฐ€์กฑ๋†์žฅ์„ ์œ„ํ•ด ํ•  ์ˆ˜ ์žˆ๋Š” ๋ชจ๋“  ์ผ์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
08:38
The last one doesn't pay the bills,
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๋งˆ์ง€๋ง‰ ์•„๋“ค์€ ์ฒญ๊ตฌ์„œ๋ฅผ ์•ˆ ๋‚ด๋Š”๋ฐ
08:40
but it's hard to say no to my dad.
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์•„๋น ํ•œํ…Œ๋Š” ์‹ซ๋‹ค๊ณ  ๋งํ•˜๊ธฐ ์–ด๋ ค์›Œ์š”.
08:42
So when he sent me an email about a grant he was interested in
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๊ทธ๋ž˜์„œ ์ผ ๋…„ ์กฐ๊ธˆ ์ „์— ์•„๋น ๊ฐ€ ๊ด€์‹ฌ ์žˆ๋Š” ๋ณด์กฐ๊ธˆ์— ๋Œ€ํ•œ
08:46
a little over a year ago, I got to work.
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์ด๋ฉ”์ผ์„ ๋ณด๋‚ด์…จ์„ ๋•Œ ์ €๋Š” ์ผ์„ ์‹œ์ž‘ํ–ˆ์–ด์š”.
08:49
My dad releases the butterflies and I have to catch them.
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์•„๋น ๊ฐ€ ๋‚˜๋น„๋ฅผ ํ’€์–ด์ฃผ๋Š”๋ฐ ๋‚ด๊ฐ€ ๋‚˜๋น„๋ฅผ ์žก์•„์•ผ ํ•ด์š”.
08:53
I have to figure out how to do what's going on,
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๋ฌด์Šจ ์ผ์ด ๋ฒŒ์–ด์ง€๊ณ  ์žˆ๋Š”์ง€ ์•Œ์•„๋‚ด์•ผ ํ•ด์š”.
08:56
whatever is in his mind.
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์•„๋น ์˜ ๋จธ๋ฆฟ์†์— ๋ญ๊ฐ€ ์žˆ๋“ 
08:58
He's the thinker, I'm the doer.
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๊ทธ๋Š” ์‚ฌ์ƒ๊ฐ€์ด๊ณ  ๋‚˜๋Š” ์‹ค์ฒœ๊ฐ€์˜ˆ์š”.
09:01
This grant specifically was the USDA's partnerships
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์ด ๋ณด์กฐ๊ธˆ์€ ํŠนํžˆ ๊ธฐํ›„ ๋ณ€ํ™”์— ๋ฏผ๊ฐํ•œ ์ƒํ’ˆ์„ ์œ„ํ•œ
09:04
for climate-smart commodities.
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USDA์˜ ํŒŒํŠธ๋„ˆ์‹ญ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
09:07
I submitted a proposal on behalf of our farm,
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์ €ํฌ ๋†์žฅ์„ ๋Œ€์‹ ํ•˜์—ฌ ์ œ์•ˆ์„œ๋ฅผ ์ œ์ถœํ–ˆ๊ณ ,
09:09
and it was successfully selected.
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์ œ์•ˆ์„œ๊ฐ€ ์„ฑ๊ณต์ ์œผ๋กœ ์„ ์ •๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
09:12
We are going to work with farmers in southeast Arkansas
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์šฐ๋ฆฌ๋Š” ์•„์นธ์†Œ ์ฃผ ๋‚จ๋™๋ถ€์˜ ๋†๋ถ€๋“ค๊ณผ ํ˜‘๋ ฅํ•˜์—ฌ
09:15
to educate them about the benefits of growing sustainable rice.
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์ง€์† ๊ฐ€๋Šฅํ•œ ์Œ€ ์žฌ๋ฐฐ์˜ ์ด์ ์— ๋Œ€ํ•ด ๊ต์œกํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.
09:20
We're going to work with veterans, immigrants,
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์šฐ๋ฆฌ๋Š” ์žฌํ–ฅ ๊ตฐ์ธ, ์ด๋ฏผ์ž ๋“ฑ
09:23
limited-resource and socially disadvantaged farmers.
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์ž์›์ด ์ œํ•œ์ ์ด๊ณ  ์‚ฌํšŒ์ ์œผ๋กœ ๋ถˆ๋ฆฌํ•œ ๋†๋ฏผ๋“ค๊ณผ ํ•จ๊ป˜ ์ผํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:27
Farmers that aren't so different from my family just a few generations ago.
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๋†๋ถ€๋“ค์€ ๋ถˆ๊ณผ ๋ช‡ ์„ธ๋Œ€ ์ „์˜ ์šฐ๋ฆฌ ๊ฐ€์กฑ๊ณผ ํฌ๊ฒŒ ๋‹ค๋ฅด์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
09:31
We will then implement pay-for-practices
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๊ทธ๋Ÿฐ ๋‹ค์Œ ๋ฒˆ๊ฐˆ์•„ ์Šต์œค๊ณผ ๊ฑด์กฐ, ๋ฎ๊ฐœ์ž‘๋ฌผ, ๋ฌด๊ฒฝ์ž‘ ๋ฐ ์ €๊ฒฝ์ž‘๊ณผ ๊ฐ™์€
09:34
such as alternate wetting and drying, cover crop, no till and low till.
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์ข…๋Ÿ‰์ œ ์ œ๋„๋ฅผ ์‹œํ–‰ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:39
We will then help them learn about
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๊ทธ๋Ÿฐ ๋‹ค์Œ ์˜จ์‹ค๊ฐ€์Šค ํ˜œํƒ์— ๋Œ€ํ•ด ์•Œ์•„๋ณด๊ณ 
09:42
and document their greenhouse gas benefits.
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๋ฌธ์„œํ™”ํ•˜๋„๋ก ๋„์™€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
09:46
Monitor, measure, report and verify them.
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๋ชจ๋‹ˆํ„ฐ๋ง, ์ธก์ •, ๋ณด๊ณ  ๋ฐ ๊ฒ€์ฆํ•˜์‹ญ์‹œ์˜ค.
09:49
Then market and sell that rice, at a premium,
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๊ทธ๋Ÿฐ ๋‹ค์Œ ํ•ด๋‹น ์Œ€์„ ํŒ๋งคํ•˜๊ณ  ํ”„๋ฆฌ๋ฏธ์—„์„ ๋ฐ›๊ณ 
09:52
to help them realize the benefits of producing sustainable rice.
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ํŒ๋งคํ•˜์—ฌ ์ง€์† ๊ฐ€๋Šฅํ•œ ์Œ€ ์ƒ์‚ฐ์˜ ์ด์ ์„ ์‹คํ˜„ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜์„ธ์š”.
09:56
The economic advantage.
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๊ฒฝ์ œ์  ์ด์ .
09:58
I'm a farmer, but not in the way you might think.
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์ €๋Š” ๋†๋ถ€์ด์ง€๋งŒ ์—ฌ๋Ÿฌ๋ถ„์ด ์ƒ๊ฐํ•˜๋Š” ๊ฒƒ๊ณผ๋Š” ๋‹ค๋ฆ…๋‹ˆ๋‹ค.
10:01
I donโ€™t drive the tractors, and I donโ€™t plant the rice.
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์ €๋Š” ํŠธ๋ž™ํ„ฐ๋ฅผ ์šด์ „ํ•˜์ง€ ์•Š๊ณ  ๋ฒผ๋ฅผ ์‹ฌ์ง€๋„ ์•Š์•„์š”.
10:05
But I know how to take what my dad has learned
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ํ•˜์ง€๋งŒ ์ €๋Š” ์•„๋ฒ„์ง€๊ฐ€ ๋ฐฐ์šด ๊ฒƒ๊ณผ
10:07
and what he is doing and share that with others.
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ํ•˜๊ณ  ์žˆ๋Š” ์ผ์„ ๋ฐ›์•„๋“ค์—ฌ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค๊ณผ ๋‚˜๋ˆŒ ์ค„ ์••๋‹ˆ๋‹ค.
10:09
I know how to interpret the data
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์ €๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ํ•ด์„ํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ์•Œ๊ณ  ์žˆ์œผ๋ฉฐ,
10:11
and see the reduction in inputs
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ํˆฌ์ž…๋Ÿ‰์ด ์ค„์–ด๋“ค์–ด
10:13
that has both an economic and an environmental impact.
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๊ฒฝ์ œ์ ์œผ๋กœ๋„ ํ™˜๊ฒฝ์ ์œผ๋กœ๋„ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š”์ง€ ์•Œ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
10:17
I don't know if that alone is enough to stop climate change,
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๊ทธ๊ฒƒ๋งŒ์œผ๋กœ๋„ ๊ธฐํ›„ ๋ณ€ํ™”๋ฅผ
10:20
but I'm surrounded by farmers that are doing everything they can
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๋ง‰์„ ์ˆ˜ ์žˆ์„์ง€๋Š” ๋ชจ๋ฅด๊ฒ ์ง€๋งŒ, ์ €๋Š” ์ง€์† ๊ฐ€๋Šฅ์„ฑ์„ ๋†’์ด๊ธฐ ์œ„ํ•ด
10:24
to be more sustainable.
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์ตœ์„ ์„ ๋‹คํ•˜๋Š” ๋†๋ถ€๋“ค์— ๋‘˜๋Ÿฌ์‹ธ์—ฌ ์žˆ์Šต๋‹ˆ๋‹ค.
10:25
I think my brother and I will take over the farm someday
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์•„๋น ๊ฐ€ ํ—ˆ๋ฝํ•œ๋‹ค๋ฉด ์–ธ์  ๊ฐ€ ์˜ค๋น ์™€ ์ œ๊ฐ€
10:28
if my dad lets us.
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๋†์žฅ์„ ๋ฌผ๋ ค๋ฐ›์„ ๊ฒƒ ๊ฐ™์•„์š”.
10:30
And hopefully when my son is old enough,
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๊ทธ๋ฆฌ๊ณ  ๋ฐ”๋ผ๊ฑด๋Œ€ ์ œ ์•„๋“ค์ด ์ถฉ๋ถ„ํžˆ ์ž๋ผ๋ฉด ์•„์ด๋ฅผ ๋†์žฅ์œผ๋กœ ๋ฐ๋ฆฌ๊ณ  ๋‚˜๊ฐ€
10:34
I'll take him out on the farm and show him what I do.
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์ œ๊ฐ€ ํ•˜๋Š” ์ผ์„ ๋ณด์—ฌ์ค„๊ฒŒ์š”.
10:37
I'll tell him he can go do whatever he wants to do,
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๊ทธ๊ฐ€ ํ•˜๊ณ  ์‹ถ์€ ๊ฑด ๋ญ๋“  ํ•˜๋Ÿฌ ๊ฐˆ ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋งํ• ๊ฒŒ์š”.
10:39
and hopefully one day I'll see him back on the farm,
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๊ทธ๋ฆฌ๊ณ  ์–ธ์  ๊ฐ€ ๋†์žฅ์—์„œ
10:42
the seventh generation.
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7๋Œ€์งธ ๊ทธ๋ฅผ ๋‹ค์‹œ ๋งŒ๋‚  ์ˆ˜ ์žˆ๊ธฐ๋ฅผ ๋ฐ”๋ž๋‹ˆ๋‹ค.
10:45
But for that to happen,
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ํ•˜์ง€๋งŒ ๊ทธ๋Ÿฌ๊ธฐ ์œ„ํ•ด์„œ๋Š” ์ง€์† ๊ฐ€๋Šฅํ•œ
10:46
we need a sustainable farming industry,
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๋†์—… ์‚ฐ์—…์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
10:49
one that rewards trailblazers and early adopters
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๊ฐœ์ฒ™์ž์™€ ์–ผ๋ฆฌ ์–ด๋‹ตํ„ฐ์—๊ฒŒ
10:52
instead of penalizing them.
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๋ถˆ์ด์ต์„ ์ฃผ๋Š” ๋Œ€์‹  ๋ณด์ƒ์„ ์ฃผ๋Š” ๊ฑฐ์ฃ .
10:54
Farmers like my family
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์šฐ๋ฆฌ ๊ฐ€์กฑ์ฒ˜๋Ÿผ ์ง€์† ๊ฐ€๋Šฅํ•œ
10:55
who are on the front lines of sustainable rice production.
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์Œ€ ์ƒ์‚ฐ์˜ ์ตœ์ „์„ ์— ์žˆ๋Š” ๋†๋ถ€๋“ค.
10:59
JW: So Jessica mentioned alternate wetting and drying.
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JW: ๊ทธ๋ž˜์„œ ์ œ์‹œ์นด๋Š” ์Šต์œค๊ณผ ๊ฑด์กฐ๋ฅผ ๋ฒˆ๊ฐˆ์•„ ํ•œ๋‹ค๊ณ  ๋ง์”€ํ•˜์…จ์–ด์š”.
11:02
And I think in my haste, I left it out.
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๊ทธ๋ฆฌ๊ณ  ๊ธ‰ํ•˜๊ฒŒ ์ƒ๋žตํ•œ ๊ฒƒ ๊ฐ™์•„์š”.
11:05
So let me tell you what it is.
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๊ทธ๊ฒŒ ๋ญ”์ง€ ๋งํ•ด ์ค„๊ฒŒ์š”.
11:08
It is when we flood a rice field continuously, like my dad taught us,
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์•„๋ฒ„์ง€๊ฐ€ ๊ฐ€๋ฅด์ณ ์ฃผ์‹  ๊ฒƒ์ฒ˜๋Ÿผ ๋…ผ์— ๊ณ„์† ๋ฌผ์ด ๋„˜์น  ๋•Œ
11:12
we put four inches of water on it.
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์šฐ๋ฆฌ๋Š” ๋…ผ์— 4์ธ์น˜์˜ ๋ฌผ์„ ๋ฟŒ๋ฆฝ๋‹ˆ๋‹ค.
11:14
We have an evaporation rate of about a quarter inch a day,
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์šฐ๋ฆฌ๋Š” ํ•˜๋ฃจ์— ์•ฝ 1/4์ธ์น˜์˜ ์ฆ๋ฐœ ์†๋„๋ฅผ ๋ณด์ด๋ฏ€๋กœ
11:17
so we have about 16 days of available water.
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์•ฝ 16์ผ ๋™์•ˆ ๋ฌผ์„ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
11:20
Rice is an anaerobic crop.
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์Œ€์€ ํ˜๊ธฐ์„ฑ ์ž‘๋ฌผ์ž…๋‹ˆ๋‹ค.
11:22
It's grown in flooded conditions.
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ํ™์ˆ˜๊ฐ€ ๋ชฐ์•„์น˜๋Š” ํ™˜๊ฒฝ์—์„œ ์ž๋ž๋‹ˆ๋‹ค.
11:23
When the soil starts to dry,
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ํ† ์–‘์ด ๋งˆ๋ฅด๊ธฐ ์‹œ์ž‘ํ•˜๋ฉด ๋ฏธ์ƒ๋ฌผ ๊ตฐ์ง‘์€ ํœด๋ฉด ์ƒํƒœ๊ฐ€ ๋˜๊ณ 
11:26
the microbial community goes dormant,
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๋ฐญ์—์„œ๋Š” ๋ฉ”ํƒ„ ๋ฐฐ์ถœ์ด ์ค‘๋‹จ๋ฉ๋‹ˆ๋‹ค.
11:28
and the field stops emitting methane emissions.
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11:31
Let me tell you why that's important.
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์ด๊ฒƒ์ด ์™œ ์ค‘์š”ํ•œ์ง€ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
11:33
There are 400 million acres of rice grown globally.
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์ „ ์„ธ๊ณ„์ ์œผ๋กœ 4์–ต ์—์ด์ปค์˜ ์Œ€์ด ์žฌ๋ฐฐ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
11:35
It is the largest emitter of methane gas.
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๋ฉ”ํƒ„ ๊ฐ€์Šค๊ฐ€ ๊ฐ€์žฅ ๋งŽ์ด ๋ฐฐ์ถœ๋˜๋Š” ๊ณณ์ž…๋‹ˆ๋‹ค.
11:37
It is the largest user of irrigation water,
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๋ฉ”ํ† ๋Š” ๊ด€๊ฐœ์šฉ์ˆ˜๋ฅผ ๊ฐ€์žฅ ๋งŽ์ด ์‚ฌ์šฉํ•˜๋Š” ๊ณณ์ด๋ฉฐ,
11:39
and our methods, if used, can reduce greenhouse gas by 50 percent,
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๋‹น์‚ฌ์˜ ๋ฐฉ๋ฒ•์„ ์‚ฌ์šฉํ•˜๋ฉด ์˜จ์‹ค ๊ฐ€์Šค๋ฅผ 50% ์ค„์ด๊ณ 
11:43
reduce water use by 50 percent,
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๋ฌผ ์‚ฌ์šฉ๋Ÿ‰์„ 50% ์ค„์ด๋ฉฐ
11:46
increase yields to feed a hungry world.
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์ƒ์‚ฐ๋Ÿ‰์„ ๋Š˜๋ ค ๊ตถ์ฃผ๋ฆฐ ์ „ ์„ธ๊ณ„๋ฅผ ๋จน์—ฌ ์‚ด๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
11:49
(Applause)
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(๋ฐ•์ˆ˜)
11:58
JWA: If our protocols were adopted more widely,
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JWA: ์šฐ๋ฆฌ์˜ ํ”„๋กœํ† ์ฝœ์ด ๋” ๋„๋ฆฌ ์ฑ„ํƒ๋œ๋‹ค๋ฉด
12:02
can you imagine the benefits?
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์–ด๋–ค ์ด์ ์ด ์žˆ์„์ง€ ์ƒ์ƒ์ด ๋˜์‹œ๋‚˜์š”?
12:04
If you take care of the planet, it will take care of you.
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์—ฌ๋Ÿฌ๋ถ„์ด ์ง€๊ตฌ๋ฅผ ๋Œ๋ณธ๋‹ค๋ฉด ์ง€๊ตฌ๋„ ์—ฌ๋Ÿฌ๋ถ„์„ ๋Œ๋ณผ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
12:07
That's true for farmers and for all of us.
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๋†๋ถ€๋“ค์—๊ฒŒ๋„, ์šฐ๋ฆฌ ๋ชจ๋‘์—๊ฒŒ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์ž…๋‹ˆ๋‹ค.
12:10
Farmers take care of consumers,
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๋†๋ถ€๋Š” ๋งค์ผ ์†Œ๋น„์ž๋ฅผ
12:12
take care of all of you every single day.
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๋Œ๋ณด๊ณ  ์—ฌ๋Ÿฌ๋ถ„ ๋ชจ๋‘๋ฅผ ๋Œ๋ด…๋‹ˆ๋‹ค.
12:14
It's time for you to start taking care of farmers.
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์ด์ œ ์—ฌ๋Ÿฌ๋ถ„์ด ๋†๋ถ€๋“ค์„ ๋Œ๋ณด๊ธฐ ์‹œ์ž‘ํ•  ๋•Œ์ž…๋‹ˆ๋‹ค.
12:17
Thank you.
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๊ณ ๋ง™์Šต๋‹ˆ๋‹ค.
12:18
JW: Thank you.
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JW: ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
12:19
(Applause and cheers)
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(๋ฐ•์ˆ˜์™€ ํ™˜ํ˜ธ)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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