The Secret Perks of Driving Electric | Cynthia Williams | TED

28,614 views ・ 2023-11-20

TED


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00:08
Have you ever had to have a really tough conversation with your parents?
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Well, I remember one like yesterday.
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I can still feel the knot in my stomach,
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31 years later.
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Just imagine me.
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I was a fresh engineer out of Michigan State University
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with my first real job offer, with guess what?
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My dad's number one rival.
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You have to understand, I grew up in Flint, Michigan.
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My dad was a GM guy all the way,
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like his dad before him, his brother
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and all of his friends.
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They were GM lifers.
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But thankfully, my dad was satisfied with the fact
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that at least I'd be working for one of the "big three."
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Now, when my granddad started working in the auto industry
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in the mid 1940s, it was booming.
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Fun fact:
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popular cars at that time
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were the Chrysler Town and Country Hardtop,
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the Chevy Stylemaster
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and the Ford Mercury woody station wagon.
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It was the modern age of transportation.
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Now, today, we're experiencing another major transformation.
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Many are calling it the electric vehicle revolution.
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Now with that comes unprecedented change
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that will require us to build new capacity
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and collaborate in ways that we've never seen before.
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Now the change begins with sustainable products
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that provide better experiences
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and greater benefits for the people that use them.
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We will need to build new capacity to meet the demand,
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support infrastructure and build a responsible supply chain.
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All while collaborating in ways that we'd never seen before
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with new partners,
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like working with Tesla to bring more fast chargers to more consumers.
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And now other manufacturers are following suit.
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Now, I sincerely hope
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that people leading companies like ours will work together,
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collaborate and learn, and help each other succeed.
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Now our goal is to become carbon-neutral no later than 2050,
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and our carbon footprint is as big as Australia's.
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We know that we need to make the transition to electric vehicles
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and clean energy fast.
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Now with that,
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to transition and to make sure that we can get to our long-term goals,
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this is what needs to happen.
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First, we must continue to make awesome products.
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That can't go away.
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Share a couple of pictures with you.
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This is my uncle Daniel, this is my uncle Willy.
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They both drove premium foreign cars for decades.
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You know, I began to work on them right away to make the switch to Ford.
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(Laughter)
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So in 2011, I actually pitched to them the Lincoln MKZ Hybrid.
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This vehicle had the latest safety technology,
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it had an interior like a fighter jet,
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it had a smooth ride, a distinctive look,
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41 miles per gallon.
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And it was built by an American company in their home state of Michigan.
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And it was the same price as the gasoline version,
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but way better for the environment.
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They each bought one.
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The lesson is --
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(Applause)
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We can't make the change feel like a trade-off.
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We are building on the strength of our current products.
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We are electrifying our most iconic vehicles first,
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like the Mustang and the F-150 truck.
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(Applause)
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Now tell me this is not a hot car.
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(Laughter)
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It's all electric,
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instant torque,
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0 to 60, in just 3.5 seconds.
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(Cheers)
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And look at that chic design.
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(Laughter)
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But my point is,
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when we improve our vehicles to be more sustainable,
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we also have to make them better.
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And there's no better feeling than driving right past a gas station
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on my way home.
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(Laughter and applause)
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Knowing that I can get a full charge just overnight.
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Now, my daughter and her friends
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are always bringing their cars home on empty.
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Wouldn't be a problem if they drove electric.
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(Laughter)
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Now let's look at the F-150 Lightning.
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The F-150 Lightning can power your house up to ten days.
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Imagine the impact on rural communities
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if they didn't need a generator when the power went out.
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People who drive electric vehicles can also light and heat up a campsite.
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They can charge up a work area,
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supercharge a tailgate party --
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(Laughter)
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and even charge another electric vehicle.
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Now these are product improvements
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that my granddads could never have imagined.
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Now with that, with all these new products coming to the market,
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next comes capacity.
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We have to build and invest in new facilities and talent.
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Now that's true for any industry
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transitioning to greener goals and strategies.
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Now I'll tell you a few things that Ford is doing.
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But we're not alone in this area.
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In Tennessee,
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we are investing more than five billion dollars
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in electric vehicle manufacturing for trucks
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and advanced batteries.
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In all of our facilities,
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our goal, for either new or old,
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is to conserve and reuse water,
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use 100 percent carbon-free electricity
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and send zero waste to landfill.
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And we are also investing in talent,
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we're investing in education and training,
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and we're also listening to the communities
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where we live in an operate.
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That's huge for industries like us.
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We have to listen to people other than ourselves.
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Now I tell you,
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in Tennessee, we've created more than 6,000 new jobs.
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And again, we're not doing this alone.
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As an industry,
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we have invested more than 120 billion dollars
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in electric vehicle manufacturing.
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We’ve created 143,000 new jobs in the last eight years
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and 40 percent of that,
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40 percent of that happened
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since the US government approved the climate and clean energy legislation.
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(Applause)
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And again, we're not alone in this.
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We continue to make progress, but we're going to need to do more.
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We need to build ...
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more infrastructure here.
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Infrastructure is critical.
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We will need charging stations
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as plentiful and convenient as gas stations.
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In the US, we have about 145,000 gas stations
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and only about 23,000 fast-charging stations.
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In order to make the move to electric vehicles fast,
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we'll need many, many more.
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Now, I'm not saying we're going to need one on every corner,
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but we will need many, many more.
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We need every community,
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whether rural or urban, wealthy or low-income,
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everyone will need access to charging.
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And the charging station,
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we must bring lighting, shelter,
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security, restrooms, basic amenities.
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These are things that we will need to move forward.
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And one hopeful move
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is the new federal spending
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that will allow states to deploy fast-charging every 50 miles
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along major highway corridors.
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And the benefits are real.
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Let's take a look at the 110,000 electric vehicles
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that Ford has put on the road since 2021.
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These vehicles have the potential
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to save five million tons of carbon emissions
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over their lifetime.
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That's equivalent to CO2 saved
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by not burning 600 million gallons of gasoline.
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Like my family before me,
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I am proud to work alongside my teammates in the automotive industry.
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We have come a long way.
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It's so gratifying to see electric vehicles on the road.
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To move from aspiration to reality.
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To see plants dedicated to building electric vehicles.
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But outside of the US,
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in Asia, where I lived for three years, and Europe,
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they're way ahead of us.
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Here's what we need to do to make sure that we're ready
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for an all-electric future.
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We need policy makers to harmonize environmental regulations.
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We need one framework to drive a resilient grid faster.
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We need to strengthen the supply base here
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and still create more jobs here.
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We have the technology,
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we have the leadership,
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we have the ingenuity to respond to the environmental crisis with courage.
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And I'll tell you,
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entrepreneurs, venture capitalists, manufacturers,
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everyone is beginning to understand
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and accept the social responsibility
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to build a future of electric vehicles here.
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And they are also seeing the business opportunity before them.
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And I'll tell you, as a person
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who's dedicated my entire career to sustainability,
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the road ahead is paved with promise.
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And it might surprise my dad,
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it's not going to be about Ford versus GM or Stellantis
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or even the US versus Asia or Europe.
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We all have to work together to build a better future
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for the next three generations of my family and yours.
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Thank you.
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(Applause)
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