A Futuristic Vision for Latin America, Rooted in Ancient Design | Catalina Lotero | TED

29,863 views ใƒป 2024-04-15

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ูŠุฑุฌู‰ ุงู„ู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุฃุฏู†ุงู‡ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ.

ุงู„ู…ุชุฑุฌู…: Walaa Mohammed ุงู„ู…ุฏู‚ู‘ู‚: Mohamed Salem
00:03
My name is Catalina Lotero, and I suffer from aesthetic anxiety.
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ุงุณู…ูŠ ูƒุงุชุงู„ูŠู†ุง ู„ูˆุชูŠุฑูˆุŒ ูˆุฃุนุงู†ูŠ ู…ู† ุงู„ู‚ู„ู‚ ุงู„ุฌู…ุงู„ูŠ.
00:09
That means that while you guys probably fear planes
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ู‡ุฐุง ูŠุนู†ูŠ ุฃู†ู‡ ุนู„ู‰ ุงู„ุฑุบู… ู…ู† ุฃู†ูƒู… ุฑุจู…ุง ุชุฎุงููˆู† ู…ู† ุงู„ุทุงุฆุฑุงุช
00:14
or some real life-threatening thing, like snakes,
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ุฃูˆ ุจุนุถ ุงู„ุฃุดูŠุงุก ุงู„ุญู‚ูŠู‚ูŠุฉ ุงู„ุชูŠ ุชู‡ุฏุฏ ุงู„ุญูŠุงุฉุŒ ู…ุซู„ ุงู„ุซุนุงุจูŠู†ุŒ
00:19
I get very anxious at the idea of a poster where the font is kind of off
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ุฅู„ุง ุฃู†ู†ูŠ ุฃุดุนุฑ ุจุงู„ู‚ู„ู‚ ุงู„ุดุฏูŠุฏ ู…ู† ููƒุฑุฉ ุงู„ู…ู„ุตู‚ ุงู„ุฐูŠ ูŠูƒูˆู† ููŠู‡ ุงู„ุฎุท ู…ุนุทู„ุงู‹ ู†ูˆุนู‹ุง ู…ุง
00:25
or a room where the lighting is not right.
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ุฃูˆ ุบุฑูุฉ ู„ุง ุชูƒูˆู† ุงู„ุฅุถุงุกุฉ ููŠู‡ุง ู…ู†ุงุณุจุฉ.
00:28
On the bright side, this same feeling
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ุนู„ู‰ ุงู„ุฌุงู†ุจ ุงู„ู…ุดุฑู‚ุŒ ุฃุฎุฐู†ูŠ ู‡ุฐุง ุงู„ุดุนูˆุฑ
00:30
has taken me around the world of design and aesthetics.
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ู†ูุณู‡ ุฅู„ู‰ ุนุงู„ู… ุงู„ุชุตู…ูŠู… ูˆุนู„ู… ุงู„ุฌู…ุงู„.
00:35
In 2018, I moved to Japan for five years
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ููŠ ุนุงู… 2018ุŒ ุงู†ุชู‚ู„ุช ุฅู„ู‰ ุงู„ูŠุงุจุงู† ู„ู…ุฏุฉ ุฎู…ุณ ุณู†ูˆุงุช
00:39
as an academic design and aesthetics researcher
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ูƒุจุงุญุซุฉ ุฃูƒุงุฏูŠู…ูŠุฉ ููŠ ุงู„ุชุตู…ูŠู… ูˆุนู„ู… ุงู„ุฌู…ุงู„
00:43
for Keio University in Tokyo.
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ููŠ ุฌุงู…ุนุฉ ูƒูŠูˆ ููŠ ุทูˆูƒูŠูˆ.
00:46
There I did a lot of research
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ู‡ู†ุงูƒ ุฃุฌุฑูŠุช ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุฃุจุญุงุซ
00:48
because as a Latin American,
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ู„ุฃู†ู†ูŠ ูƒุฃู…ุฑูŠูƒูŠ ู„ุงุชูŠู†ูŠุŒ
00:51
I really wanted to understand the why
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ุฃุฑุฏุช ุญู‚ู‹ุง ุฃู† ุฃูู‡ู… ุงู„ุณุจุจ
00:53
behind Japan's confidence and pride in their aesthetics,
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ูˆุฑุงุก ุซู‚ุฉ ุงู„ูŠุงุจุงู† ูˆูุฎุฑู‡ุง ุจุฌู…ุงู„ูŠุงุชู‡ุงุŒ
00:57
which I felt where I grew up I didn't have.
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ูˆุงู„ุชูŠ ุดุนุฑุช ุจู‡ุง ุนู†ุฏู…ุง ู†ุดุฃุช ุฃู†ู†ูŠ ู„ู… ุฃูƒู† ุฃู…ู„ูƒู‡ุง.
01:01
In my research, I understood that a lot of Japan's design icons
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ููŠ ุจุญุซูŠุŒ ูู‡ู…ุช ุฃู† ุงู„ูƒุซูŠุฑ ู…ู† ุฑู…ูˆุฒ
01:06
trace back at least 1,000 years, minimum.
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ุงู„ุชุตู…ูŠู… ุงู„ูŠุงุจุงู†ูŠุฉ ุชุนูˆุฏ ุฅู„ู‰ ู…ุง ู„ุง ูŠู‚ู„ ุนู† 1000 ุนุงู…ุŒ ูƒุญุฏ ุฃุฏู†ู‰.
01:10
They have very purposefully selected, protected and evolved the elements
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ู„ู‚ุฏ ู‚ุงู…ูˆุง ุนู† ู‚ุตุฏ ุจุงุฎุชูŠุงุฑ ูˆุญู…ุงูŠุฉ ูˆุชุทูˆูŠุฑ ุงู„ุนู†ุงุตุฑ
01:16
that make up their aesthetic landscape.
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ุงู„ุชูŠ ุชุดูƒู„ ู…ู†ุธุฑู‡ู… ุงู„ุฌู…ุงู„ูŠ.
01:20
And I was very interested in finding out.
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ูˆูƒู†ุช ู…ู‡ุชู…ู‹ุง ุฌุฏู‹ุง ุจู…ุนุฑูุฉ ุฐู„ูƒ.
01:24
So I found out that aesthetics
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ู„ุฐู„ูƒ ุงูƒุชุดูุช ุฃู† ุงู„ุฌู…ุงู„ูŠุงุช
01:29
hold a very big, influential power on us.
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ู„ู‡ุง ู‚ูˆุฉ ูƒุจูŠุฑุฉ ูˆู…ุคุซุฑุฉ ุนู„ูŠู†ุง.
01:33
They influence our everyday actions and decisions without us knowing.
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ุฅู†ู‡ุง ุชุคุซุฑ ุนู„ู‰ ุฃูุนุงู„ู†ุง ูˆู‚ุฑุงุฑุงุชู†ุง ุงู„ูŠูˆู…ูŠุฉ ุฏูˆู† ุนู„ู…ู†ุง.
01:39
And in Japan, I was always in awe of very well-known objects and spaces,
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ูˆููŠ ุงู„ูŠุงุจุงู†ุŒ ูƒู†ุช ุฏุงุฆู…ู‹ุง ุฃุดุนุฑ ุจุงู„ุฑู‡ุจุฉ ู…ู† ุงู„ุฃุดูŠุงุก ูˆุงู„ู…ุณุงุญุงุช ุงู„ู…ุนุฑูˆูุฉ ุฌุฏู‹ุงุŒ
01:44
like the temple,
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ู…ุซู„ ุงู„ู…ุนุจุฏุŒ
01:47
the tatami room,
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ูˆุบุฑูุฉ ุงู„ุชุงุชุงู…ูŠุŒ
01:49
the kimono,
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ูˆุงู„ูƒูŠู…ูˆู†ูˆุŒ
01:51
and actually the tatami room was my favorite one.
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ูˆููŠ ุงู„ูˆุงู‚ุน ูƒุงู†ุช ุบุฑูุฉ ุงู„ุชุงุชุงู…ูŠ ู‡ูŠ ุงู„ู…ูุถู„ุฉ ู„ุฏูŠ.
01:55
And if you guys don't know what a tatami room is,
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ูˆุฅุฐุง ูƒู†ุชู… ู„ุง ุชุนุฑููˆู† ู…ุง ู‡ูŠ ุบุฑูุฉ ุงู„ุชุงุชุงู…ูŠุŒ
01:58
a tatami room is a space designed approximately 1,200 years ago,
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ูุฅู† ุบุฑูุฉ ุงู„ุชุงุชุงู…ูŠ ู‡ูŠ ู…ุณุงุญุฉ ุชู… ุชุตู…ูŠู…ู‡ุง ู…ู†ุฐ ู…ุง ูŠู‚ุฑุจ ู…ู† 1200 ุนุงู…ุŒ
02:03
with very soft floors made of straw,
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ุจุฃุฑุถูŠุงุช ู†ุงุนู…ุฉ ุฌุฏู‹ุง ู…ุตู†ูˆุนุฉ ู…ู† ุงู„ู‚ุดุŒ
02:08
and it was done to perform some ceremonies,
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ูˆู‚ุฏ ุชู… ุงู„ู‚ูŠุงู… ุจู‡ุง ู„ุฃุฏุงุก ุจุนุถ ุงู„ุงุญุชูุงู„ุงุชุŒ
02:12
but one of them is the tea ceremony.
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ูˆู„ูƒู† ุฅุญุฏุงู‡ุง ู‡ูŠ ุญูู„ ุงู„ุดุงูŠ.
02:15
And I actually had a tatami room in every single apartment I had in Tokyo.
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ูˆูƒุงู† ู„ุฏูŠ ุจุงู„ูุนู„ ุบุฑูุฉ ุชุงุชุงู…ูŠ ููŠ ูƒู„ ุดู‚ุฉ ุฃู…ุชู„ูƒู‡ุง ููŠ ุทูˆูƒูŠูˆ.
02:20
My apartments were super tiny, super, super small,
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ูƒุงู†ุช ุดู‚ู‚ูŠ ุตุบูŠุฑุฉ ุฌุฏู‹ุง ูˆูุงุฆู‚ุฉ ูˆุตุบูŠุฑุฉ ุฌุฏู‹ุงุŒ
02:24
and yet they had a tatami room.
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ูˆู…ุน ุฐู„ูƒ ูƒุงู†ุช ุชุญุชูˆูŠ ุนู„ู‰ ุบุฑูุฉ ุชุงุชุงู…ูŠ.
02:28
And me and my husband would use the tatami room as our bedroom.
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ูˆุณูˆู ู†ุณุชุฎุฏู… ุฃู†ุง ูˆุฒูˆุฌูŠ ุบุฑูุฉ ุงู„ุชุงุชุงู…ูŠ ูƒุบุฑูุฉ ู†ูˆู… ู„ู†ุง.
02:32
So we had a lot of time to spend there
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ู„ุฐู„ูƒ ูƒุงู† ู„ุฏูŠู†ุง ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ูˆู‚ุช
02:35
and analyze its origin, its design, its style and its meaning.
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ู„ู‚ุถุงุฆู‡ ู‡ู†ุงูƒ ูˆุชุญู„ูŠู„ ุฃุตู„ู‡ ูˆุชุตู…ูŠู…ู‡ ูˆุฃุณู„ูˆุจู‡ ูˆู…ุนู†ุงู‡.
02:41
And I was there, lying there, awake at night,
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ูˆูƒู†ุช ู‡ู†ุงูƒุŒ ู…ุณุชู„ู‚ูŠู‹ุง ู‡ู†ุงูƒุŒ ู…ุณุชูŠู‚ุธู‹ุง ููŠ ุงู„ู„ูŠู„ุŒ
02:45
when I started to wonder
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ุนู†ุฏู…ุง ุจุฏุฃุช ุฃุชุณุงุกู„
02:47
what is the equivalent of the tatami room in my own Latin American culture?
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ู…ุง ู‡ูˆ ู…ูƒุงูุฆ ุบุฑูุฉ ุงู„ุชุงุชุงู…ูŠ ููŠ ุซู‚ุงูุฉ ุฃู…ุฑูŠูƒุง ุงู„ู„ุงุชูŠู†ูŠุฉ ุงู„ุฎุงุตุฉ ุจูŠุŸ
02:53
What are the things, objects and spaces that trace back in our region
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ู…ุง ู‡ูŠ ุงู„ุฃุดูŠุงุก ูˆุงู„ุฃุดูŠุงุก ูˆุงู„ู…ุณุงุญุงุช ุงู„ุชูŠ ุชุนูˆุฏ ุฅู„ู‰ ู…ู†ุทู‚ุชู†ุง
02:58
at least 1,000 years
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ู…ู†ุฐ 1000 ุนุงู… ุนู„ู‰ ุงู„ุฃู‚ู„
03:00
and that still give me meaning today?
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ูˆุงู„ุชูŠ ู„ุง ุชุฒุงู„ ุชุนุทูŠู†ูŠ ู…ุนู†ู‰ ุญุชู‰ ุงู„ูŠูˆู…ุŸ
03:04
I'm very ashamed to say I couldn't think of any.
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ุฃุดุนุฑ ุจุงู„ุฎุฌู„ ุงู„ุดุฏูŠุฏ ู…ู† ุงู„ู‚ูˆู„ ุฅู†ู†ูŠ ู„ุง ุฃุณุชุทูŠุน ุงู„ุชููƒูŠุฑ ููŠ ุฃูŠ ุดูŠุก.
03:07
I couldn't think of a ritual,
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ู„ู… ุฃุณุชุทุน ุงู„ุชููƒูŠุฑ ููŠ ุทู‚ูˆุณุŒ
03:09
I couldn't think of a space, an architectural structure.
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ู„ู… ุฃุณุชุทุน ุงู„ุชููƒูŠุฑ ููŠ ู…ุณุงุญุฉ ุฃูˆ ู‡ูŠูƒู„ ู…ุนู…ุงุฑูŠ.
03:12
Nothing would come to mind.
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ู„ู† ูŠุชุจุงุฏุฑ ุฅู„ู‰ ุงู„ุฐู‡ู† ุดูŠุก.
03:14
So I started asking, why?
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ู„ุฐู„ูƒ ุจุฏุฃุช ุฃุณุฃู„ุŒ ู„ู…ุงุฐุงุŸ
03:16
Why don't I have this knowledge?
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ู„ู…ุงุฐุง ู„ุง ุฃู…ู„ูƒ ู‡ุฐู‡ ุงู„ู…ุนุฑูุฉุŸ
03:19
And well, the answer is now obvious to me,
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ุญุณู†ู‹ุงุŒ ุงู„ุฅุฌุงุจุฉ ูˆุงุถุญุฉ ุงู„ุขู† ุจุงู„ู†ุณุจุฉ ู„ูŠุŒ
03:23
but it wasn't at the time.
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ู„ูƒู†ู‡ุง ู„ู… ุชูƒู† ูƒุฐู„ูƒ ููŠ ุฐู„ูƒ ุงู„ูˆู‚ุช.
03:24
Colonization.
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ุงู„ุงุณุชุนู…ุงุฑ.
03:26
Turns out that during the European conquest to Latin America,
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ุชุจูŠู† ุฃู†ู‡ ุฎู„ุงู„ ุงู„ุบุฒูˆ ุงู„ุฃูˆุฑูˆุจูŠ ู„ุฃู…ุฑูŠูƒุง ุงู„ู„ุงุชูŠู†ูŠุฉุŒ
03:32
they erased almost every type of knowledge documenting --
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ู‚ุงู…ูˆุง ุจู…ุณุญ ูƒู„ ุฃู†ูˆุงุน ุชูˆุซูŠู‚ ุงู„ู…ุนุฑูุฉ ุชู‚ุฑูŠุจู‹ุง --
03:39
document that we had,
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ุงู„ูˆุซุงุฆู‚ ุงู„ุชูŠ ูƒุงู†ุช ู„ุฏูŠู†ุงุŒ
03:40
either Mexican codexes or Peruvian quipus.
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ุฅู…ุง ุงู„ุฑู…ูˆุฒ ุงู„ู…ูƒุณูŠูƒูŠุฉ ุฃูˆ ุงู„ูƒูŠุจูˆุณ ุงู„ุจูŠุฑูˆููŠ.
03:45
They burned or stole them.
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ู‚ุงู…ูˆุง ุจุญุฑู‚ู‡ุง ุฃูˆ ุณุฑู‚ุชู‡ุง.
03:48
So a lot, a lot was lost.
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ู„ุฐู„ูƒ ุถุงุน ุงู„ูƒุซูŠุฑ ูˆุงู„ูƒุซูŠุฑ.
03:50
And what they did to codexes and to quipus,
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ูˆู…ุง ูุนู„ูˆู‡ ุจุงู„ูƒูˆุฏูŠูƒุณุงุช ูˆุงู„ูƒูˆุจูŠูˆุณุŒ
03:54
they did to our spiritual beliefs,
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ูุนู„ูˆู‡ ุจู…ุนุชู‚ุฏุงุชู†ุง ุงู„ุฑูˆุญูŠุฉุŒ
03:57
to our concept of what beauty is,
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ูˆุจู…ูู‡ูˆู…ู†ุง ุนู† ู…ุงู‡ูŠุฉ ุงู„ุฌู…ุงู„ุŒ
04:01
and they did to everything that was very important to these cultures.
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ูˆูุนู„ูˆุง ุจูƒู„ ู…ุง ู‡ูˆ ู…ู‡ู… ุฌุฏู‹ุง ู„ู‡ุฐู‡ ุงู„ุซู‚ุงูุงุช.
04:05
So our pre-Columbian cultures were not allowed to evolve and refine.
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ู„ุฐู„ูƒ ู„ู… ูŠูุณู…ุญ ู„ุซู‚ุงูุงุช ู…ุง ู‚ุจู„ ูƒูˆู„ูˆู…ุจูˆุณ ุจุงู„ุชุทูˆุฑ ูˆุงู„ุตู‚ู„.
04:12
So I decided to turn to design to correct this.
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ู„ุฐู„ูƒ ู‚ุฑุฑุช ุฃู† ุฃู†ุชู‚ู„ ุฅู„ู‰ ุงู„ุชุตู…ูŠู… ู„ุชุตุญูŠุญ ุฐู„ูƒ.
04:16
And I asked: What would Latin America look like
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ูˆุณุฃู„ุช: ูƒูŠู ุณุชุจุฏูˆ ุฃู…ุฑูŠูƒุง ุงู„ู„ุงุชูŠู†ูŠุฉ
04:20
if its pre-Columbian civilizations had evolved without colonial interruption?
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ู„ูˆ ุชุทูˆุฑุช ุญุถุงุฑุงุช ู…ุง ู‚ุจู„ ูƒูˆู„ูˆู…ุจูˆุณ ุฏูˆู† ุงู†ู‚ุทุงุน ุงุณุชุนู…ุงุฑูŠุŸ
04:27
And the quest for the answer of this question
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ูˆุงู„ุจุญุซ ุนู† ุฅุฌุงุจุฉ ู„ู‡ุฐุง ุงู„ุณุคุงู„
04:30
is something that I like to call pre-Columbian futurism.
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ู‡ูˆ ุดูŠุก ุฃุญุจ ุฃู† ุฃุณู…ูŠู‡ ู…ุณุชู‚ุจู„ ู…ุง ู‚ุจู„ ูƒูˆู„ูˆู…ุจูˆุณ.
04:34
Pre-Columbian futurism is a speculative design project
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ุฅู† ู…ุณุชู‚ุจู„ ู…ุง ู‚ุจู„ ูƒูˆู„ูˆู…ุจูˆุณ ู‡ูˆ ู…ุดุฑูˆุน ุชุตู…ูŠู… ุชุฃู…ู„ูŠ
04:39
that seeks to dig the hidden stories and messages
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ูŠุณุนู‰ ุฅู„ู‰ ุญูุฑ ุงู„ู‚ุตุต ูˆุงู„ุฑุณุงุฆู„ ุงู„ู…ุฎููŠุฉ ู„ู…ุฌุชู…ุนุงุชู†ุง ู‚ุจู„ ุงู„ุงุณุชุนู…ุงุฑ
04:44
of our precolonial communities
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ูˆุฅุญุถุงุฑู‡ุง ุฅู„ู‰ ุงู„ูŠูˆู…
04:47
and bring them into today through design.
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ู…ู† ุฎู„ุงู„ ุงู„ุชุตู…ูŠู….
04:51
So I started with the equivalent of the Latin American tatami room,
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ู„ุฐู„ูƒ ุจุฏุฃุช ุจู…ุง ูŠุนุงุฏู„ ุบุฑูุฉ ุงู„ุชุงุชุงู…ูŠ ุงู„ุฃู…ุฑูŠูƒูŠุฉ ุงู„ู„ุงุชูŠู†ูŠุฉุŒ
04:56
which is where it all started.
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ุญูŠุซ ุจุฏุฃ ูƒู„ ุดูŠุก.
04:58
Turns out, I learned, that pre-Columbian civilizations
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ู„ู‚ุฏ ุชุนู„ู…ุช ุฃู† ุญุถุงุฑุงุช ู…ุง ู‚ุจู„ ูƒูˆู„ูˆู…ุจูˆุณ
05:04
do a lot of rituals around the coca leaf,
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ุชู‚ูˆู… ุจุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุทู‚ูˆุณ ุญูˆู„ ุฃูˆุฑุงู‚ ุงู„ูƒูˆูƒุงุŒ
05:07
just as the Japanese have their own tea ritual.
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ุชู…ุงู…ู‹ุง ูƒู…ุง ูƒุงู† ู„ุฏู‰ ุงู„ูŠุงุจุงู†ูŠูŠู† ุทู‚ูˆุณ ุงู„ุดุงูŠ ุงู„ุฎุงุตุฉ ุจู‡ู….
05:10
And the coca leaf is very important.
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ูˆูˆุฑู‚ุฉ ุงู„ูƒูˆูƒุง ู…ู‡ู…ุฉ ู„ู„ุบุงูŠุฉ.
05:13
Not only was it important before,
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ู„ู… ูŠูƒู† ุงู„ุฃู…ุฑ ู…ู‡ู…ู‹ุง ู…ู† ู‚ุจู„
05:15
but it's still today for a lot of indigenous communities.
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ูุญุณุจุŒ ูˆู„ูƒู†ู‡ ู„ุง ูŠุฒุงู„ ุญุชู‰ ุงู„ูŠูˆู… ุจุงู„ู†ุณุจุฉ ู„ู„ูƒุซูŠุฑ ู…ู† ู…ุฌุชู…ุนุงุช ุงู„ุณูƒุงู† ุงู„ุฃุตู„ูŠูŠู†.
05:18
So I identified common features
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ู„ุฐู„ูƒ ุญุฏุฏุช ุงู„ุณู…ุงุช ุงู„ู…ุดุชุฑูƒุฉ
05:21
that the spaces dedicated to the coca leaf have,
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ุงู„ุชูŠ ุชุชู…ุชุน ุจู‡ุง ุงู„ู…ุณุงุญุงุช ุงู„ู…ุฎุตุตุฉ ู„ุฃูˆุฑุงู‚ ุงู„ูƒูˆูƒุงุŒ
05:25
and for example, they were all rounded,
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ูˆุนู„ู‰ ุณุจูŠู„ ุงู„ู…ุซุงู„ุŒ ูƒุงู†ุช ุฌู…ูŠุนู‡ุง ู…ุณุชุฏูŠุฑุฉุŒ
05:28
they had a central fire, they had floor seating,
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ูˆุจู‡ุง ู…ุฏูุฃุฉ ู…ุฑูƒุฒูŠุฉุŒ ูˆุจู‡ุง ู…ู‚ุงุนุฏ ุฃุฑุถูŠุฉุŒ ูˆูƒุงู†ุช
05:31
they had metallic jars where you could spit in.
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ุชุญุชูˆูŠ ุนู„ู‰ ุฃูˆุนูŠุฉ ู…ุนุฏู†ูŠุฉ ูŠู…ูƒู†ูƒ ุงู„ุจุตู‚ ููŠู‡ุง.
05:34
And I took those, and I brought them to today.
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ูˆุฃุฎุฐุชู‡ุงุŒ ูˆุฃุญุถุฑุชู‡ุง ุฅู„ู‰ ุงู„ูŠูˆู….
05:39
So usually they were decorated with altars dedicated to gods.
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ู„ุฐู„ูƒ ุนุงุฏุฉู‹ ู…ุง ูŠุชู… ุชุฒูŠูŠู†ู‡ุง ุจู…ุฐุงุจุญ ู…ุฎุตุตุฉ ู„ู„ุขู„ู‡ุฉ.
05:45
Gods of corn, gods of the moon, the sun,
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ุขู„ู‡ุฉ ุงู„ุฐุฑุฉุŒ ุขู„ู‡ุฉ ุงู„ู‚ู…ุฑุŒ ุงู„ุดู…ุณุŒ
05:49
or Chรญa and Suรฉ,
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ุฃูˆ ุดูŠุง ูˆุณูˆูŠุŒ
05:50
as they call them in the Chibcha dialect.
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ูƒู…ุง ูŠุณู…ูˆู†ู‡ุง ุจู„ู‡ุฌุฉ ุชุดูŠุจุดุง.
05:54
And I was hooked.
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ูˆูƒู†ุช ู…ุฏู…ู†ู‹ุง.
05:55
I really, really enjoyed the process so much
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ู„ู‚ุฏ ุงุณุชู…ุชุนุช ุญู‚ู‹ุง ุจุงู„ุนู…ู„ูŠุฉ ูƒุซูŠุฑู‹ุง
05:58
because I did a lot of visual research,
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ู„ุฃู†ู†ูŠ ุฃุฌุฑูŠุช ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุจุญุซ ุงู„ู…ุฑุฆูŠุŒ
06:02
and during my visual research,
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ูˆุฎู„ุงู„ ุจุญุซูŠ ุงู„ู…ุฑุฆูŠุŒ
06:04
some other things started to pop out and get my attention.
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ุจุฏุฃุช ุจุนุถ ุงู„ุฃุดูŠุงุก ุงู„ุฃุฎุฑู‰ ููŠ ุงู„ุธู‡ูˆุฑ ูˆุฌุฐุจ ุงู†ุชุจุงู‡ูŠ.
06:07
One of those things was chairs.
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ูˆุงุญุฏุฉ ู…ู† ุชู„ูƒ ุงู„ุฃุดูŠุงุก ูƒุงู†ุช ุงู„ูƒุฑุงุณูŠ.
06:09
It's very, very hard for us industrial designers
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ู…ู† ุงู„ุตุนุจ ุฌุฏู‹ุง ุนู„ูŠู†ุง ู†ุญู† ุงู„ู…ุตู…ู…ูŠู†
06:12
to ignore a good chair.
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ุงู„ุตู†ุงุนูŠูŠู† ุชุฌุงู‡ู„ ุงู„ูƒุฑุณูŠ ุงู„ุฌูŠุฏ.
06:14
So I did the same that I did with the coca room,
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ู„ุฐู„ูƒ ูุนู„ุช ู†ูุณ ุงู„ุดูŠุก ุงู„ุฐูŠ ูุนู„ุชู‡ ู…ุน ุบุฑูุฉ ุงู„ูƒูˆูƒุงุŒ
06:17
and I identified common design traits
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ูˆุญุฏุฏุช ุณู…ุงุช ุงู„ุชุตู…ูŠู… ุงู„ุดุงุฆุนุฉ
06:20
in some of the chairs in Aztec codexes,
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ููŠ ุจุนุถ ุงู„ูƒุฑุงุณูŠ ููŠ ุฑู…ูˆุฒ ุงู„ุฃุฒุชูƒุŒ
06:23
mostly, like, they all had sharp angles.
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ููŠ ุงู„ุบุงู„ุจุŒ ูƒู…ุง ู„ูˆ ูƒุงู†ุช ุฌู…ูŠุนู‡ุง ุฐุงุช ุฒูˆุงูŠุง ุญุงุฏุฉ.
06:27
They look very heavy when you look at them.
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ุชุจุฏูˆ ุซู‚ูŠู„ุฉ ุฌุฏู‹ุง ุนู†ุฏู…ุง ุชู†ุธุฑ ุฅู„ูŠู‡ุง.
06:30
They have a similar color palette.
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ู„ุฏูŠู‡ู… ู„ูˆุญุฉ ุฃู„ูˆุงู† ู…ู…ุงุซู„ุฉ.
06:33
And my favorite part when I brought this design to today
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ูˆูƒุงู† ุงู„ุฌุฒุก ุงู„ู…ูุถู„ ู„ุฏูŠ ุนู†ุฏู…ุง ุฃุญุถุฑุช ู‡ุฐุง ุงู„ุชุตู…ูŠู… ุฅู„ู‰ ุงู„ูŠูˆู…
06:37
was how they depicted the way they made these chairs comfortable,
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ู‡ูˆ ูƒูŠููŠุฉ ุชุตูˆูŠุฑู‡ู… ู„ู„ุทุฑูŠู‚ุฉ ุงู„ุชูŠ ุฌุนู„ูˆุง ุจู‡ุง ู‡ุฐู‡ ุงู„ูƒุฑุงุณูŠ ู…ุฑูŠุญุฉุŒ
06:43
using jaguar skin.
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ุจุงุณุชุฎุฏุงู… ุฌู„ุฏ ุฌุงูƒูˆุงุฑ.
06:45
But not only did I find it very interesting
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ู„ูƒู†ู†ูŠ ู„ู… ุฃุฌุฏ ุฃู†ู‡ ู…ู† ุงู„ู…ุซูŠุฑ ู„ู„ุงู‡ุชู…ุงู… ูู‚ุท
06:47
that they used jaguar skin,
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ุฃู†ู‡ู… ุงุณุชุฎุฏู…ูˆุง ุฌู„ุฏ ุฌุงูƒูˆุงุฑุŒ
06:49
but the way they printed and illustrated this jaguar skin.
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ูˆู„ูƒู† ุงู„ุทุฑูŠู‚ุฉ ุงู„ุชูŠ ู‚ุงู…ูˆุง ุจู‡ุง ุจุทุจุงุนุฉ ูˆุชูˆุถูŠุญ ุฌู„ุฏ ุฌุงูƒูˆุงุฑ ู‡ุฐุง.
06:54
So I became a little obsessed with the way they did it,
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ู„ุฐู„ูƒ ุฃุตุจุญุช ู…ู‡ูˆูˆุณู‹ุง ู‚ู„ูŠู„ู‹ุง ุจุงู„ุทุฑูŠู‚ุฉ ุงู„ุชูŠ ูุนู„ูˆุง ุจู‡ุง ุฐู„ูƒุŒ
06:57
and I pretty much use it in everything I design now.
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ูˆุฃุณุชุฎุฏู…ู‡ุง ุฅู„ู‰ ุญุฏ ูƒุจูŠุฑ ููŠ ูƒู„ ุดูŠุก ุฃุตู…ู…ู‡ ุงู„ุขู†.
07:01
And jaguar skin brings us to the jaguar.
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ูˆูŠู†ู‚ู„ู†ุง ุฌู„ุฏ ุฌุงูƒูˆุงุฑ ุฅู„ู‰ ุงู„ุฌุงุบูˆุงุฑ.
07:04
So the jaguar for a lot of pre-Columbian civilizations
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ู„ุฐู„ูƒ ูƒุงู† ุงู„ุฌุงุบูˆุงุฑ ู„ู„ุนุฏูŠุฏ ู…ู† ุญุถุงุฑุงุช ู…ุง ู‚ุจู„ ูƒูˆู„ูˆู…ุจูˆุณ
07:09
was a very important, powerful god.
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ุฅู„ู‡ู‹ุง ู…ู‡ู…ู‹ุง ูˆู‚ูˆูŠู‹ุง ู„ู„ุบุงูŠุฉ.
07:12
It was a shape-shifter,
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ู„ู‚ุฏ ูƒุงู† ู…ุชุญูˆู„ู‹ุงุŒ
07:16
it was able to move between the living and the dead very easily.
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ูˆูƒุงู† ู‚ุงุฏุฑู‹ุง ุนู„ู‰ ุงู„ุชู†ู‚ู„ ุจูŠู† ุงู„ุฃุญูŠุงุก ูˆุงู„ุฃู…ูˆุงุช ุจุณู‡ูˆู„ุฉ ุจุงู„ุบุฉ.
07:21
So it inspired a lot of creation.
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ู„ุฐู„ูƒ ุฃู„ู‡ู…ุช ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุฅุจุฏุงุน.
07:23
It inspired them to do paintings, illustrations, pottery
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ู„ู‚ุฏ ุฃู„ู‡ู…ุชู‡ู… ู„ุนู…ู„ ุงู„ู„ูˆุญุงุช ูˆุงู„ุฑุณูˆู… ุงู„ุชูˆุถูŠุญูŠุฉ
07:28
and, many times, jewelry.
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ูˆุงู„ูุฎุงุฑ ูˆููŠ ูƒุซูŠุฑ ู…ู† ุงู„ุฃุญูŠุงู† ุงู„ู…ุฌูˆู‡ุฑุงุช.
07:30
And that's where I found my inspiration myself.
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ูˆู‡ุฐุง ู‡ูˆ ุงู„ู…ูƒุงู† ุงู„ุฐูŠ ูˆุฌุฏุช ููŠู‡ ู…ุตุฏุฑ ุฅู„ู‡ุงู…ูŠ ุจู†ูุณูŠ.
07:34
And the jaguar was so inspiring
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ูˆูƒุงู†ุช ุณูŠุงุฑุฉ ุฌุงูƒูˆุงุฑ ู…ู„ู‡ู…ุฉ ู„ู„ุบุงูŠุฉ
07:36
that I didn't only want to do something for the present,
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ู„ุฏุฑุฌุฉ ุฃู†ู†ูŠ ู„ู… ุฃุฑุบุจ ูู‚ุท ููŠ ุงู„ู‚ูŠุงู… ุจุดูŠุก ู„ู„ุญุงุถุฑุŒ
07:39
but I started designing something, looking a little bit in the future ahead.
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ุจู„ ุจุฏุฃุช ููŠ ุชุตู…ูŠู… ุดูŠุก ู…ุงุŒ ูˆุฃุชุทู„ุน ู‚ู„ูŠู„ุงู‹ ุฅู„ู‰ ุงู„ู…ุณุชู‚ุจู„.
07:43
So I designed an earring that is also a jewelry piece,
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ู„ุฐู„ูƒ ุตู…ู…ุช ู‚ุฑุทู‹ุง ูŠู…ุซู„ ุฃูŠุถู‹ุง ู‚ุทุนุฉ ู…ุฌูˆู‡ุฑุงุชุŒ
07:48
and it has AI, and it helps you decipher visions and dreams.
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ูˆู„ุฏูŠู‡ ุงู„ุฐูƒุงุก ุงู„ุงุตุทู†ุงุนูŠุŒ ูˆูŠุณุงุนุฏูƒ ุนู„ู‰ ููƒ ุฑู…ูˆุฒ ุงู„ุฑุคู‰ ูˆุงู„ุฃุญู„ุงู….
07:53
Also take calls, whatever makes you happy.
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ูŠู…ูƒู†ูƒ ุฃูŠุถู‹ุง ุฅุฌุฑุงุก ุงู„ู…ูƒุงู„ู…ุงุชุŒ ุฃูŠู‹ุง ูƒุงู† ู…ุง ูŠุฌุนู„ูƒ ุณุนูŠุฏู‹ุง.
07:56
But I was very, very inspired by the jaguar.
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ู„ูƒู† ุงู„ุฌุงุบูˆุงุฑ ุฃู„ู‡ู…ู†ูŠ ุฌุฏู‹ุง.
08:00
And all these loose elements,
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ูˆูƒู„ ู‡ุฐู‡ ุงู„ุนู†ุงุตุฑ ุงู„ุณุงุฆุจุฉุŒ
08:02
as I start putting them together in my mind,
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ุนู†ุฏู…ุง ุฃุจุฏุฃ ููŠ ุชุฌู…ูŠุนู‡ุง ููŠ ุฐู‡ู†ูŠุŒ
08:07
they start to paint a very clear picture
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ุชุจุฏุฃ ููŠ ุฑุณู… ุตูˆุฑุฉ
08:10
of what I see the future of Latin America look like
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ูˆุงุถุญุฉ ุฌุฏู‹ุง ู„ู…ุง ุฃุฑุงู‡ ู…ุณุชู‚ุจู„ ุฃู…ุฑูŠูƒุง ุงู„ู„ุงุชูŠู†ูŠุฉ
08:14
if we actually took some of our ancestral knowledge
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ุฅุฐุง ุฃุฎุฐู†ุง ุจุงู„ูุนู„ ุจุนุถู‹ุง ู…ู† ู…ุนุงุฑู ุฃุฌุฏุงุฏู†ุง
08:17
and included it today.
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ูˆุฃุฏุฑุฌู†ุงู‡ุง ุงู„ูŠูˆู….
08:19
Also, I mixed it with a little bit of sustainable tech
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ุฃูŠุถู‹ุงุŒ ู‚ู…ุช ุจุฎู„ุทู‡ุง ู…ุน ุงู„ู‚ู„ูŠู„ ู…ู† ุงู„ุชูƒู†ูˆู„ูˆุฌูŠุง ุงู„ู…ุณุชุฏุงู…ุฉ
08:22
and a pinch of positivism.
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ูˆู‚ู„ูŠู„ ู…ู† ุงู„ูˆุถุนูŠุฉ.
08:25
And yes, I have enjoyed creating and designing objects
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ูˆู†ุนู…ุŒ ู„ู‚ุฏ ุงุณุชู…ุชุนุช ูƒุซูŠุฑู‹ุง ุจุฅู†ุดุงุก ูˆุชุตู…ูŠู… ุงู„ุฃุดูŠุงุก
08:30
based on pre-Columbian futurism a lot,
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ุงุณุชู†ุงุฏู‹ุง ุฅู„ู‰ ู…ุณุชู‚ุจู„ ู…ุง ู‚ุจู„ ูƒูˆู„ูˆู…ุจูˆุณุŒ
08:33
but that wasn't my favorite part of this project.
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ู„ูƒู† ู‡ุฐุง ู„ู… ูŠูƒู† ุงู„ุฌุฒุก ุงู„ู…ูุถู„ ู„ุฏูŠ ู…ู† ู‡ุฐุง ุงู„ู…ุดุฑูˆุน.
08:36
My favorite part has been stumbling upon other creators
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ูƒุงู† ุงู„ุฌุฒุก ุงู„ู…ูุถู„ ู„ุฏูŠ
08:41
that are actively working on this.
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ู‡ูˆ ุงู„ุนุซูˆุฑ ุนู„ู‰ ู…ู†ุดุฆูŠ ู…ุญุชูˆู‰ ุขุฎุฑูŠู† ูŠุนู…ู„ูˆู† ุจู†ุดุงุท ุนู„ู‰ ู‡ุฐุง.
08:43
Like, without knowing, I am part of a broader movement
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ู…ุซู„ุŒ ุฏูˆู† ุฃู† ุฃุนุฑูุŒ ุฃู†ุง ุฌุฒุก ู…ู† ุญุฑูƒุฉ ุฃูˆุณุน
08:46
of other people across Latin America
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ู„ุฃุดุฎุงุต ุขุฎุฑูŠู† ููŠ ุฌู…ูŠุน ุฃู†ุญุงุก ุฃู…ุฑูŠูƒุง ุงู„ู„ุงุชูŠู†ูŠุฉ
08:48
who are doing it.
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ูŠู‚ูˆู…ูˆู† ุจุฐู„ูƒ.
08:50
For example, there are chefs like Charles Michel.
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ุนู„ู‰ ุณุจูŠู„ ุงู„ู…ุซุงู„ุŒ ู‡ู†ุงูƒ ุทู‡ุงุฉ ู…ุซู„ ุชุดุงุฑู„ุฒ ู…ูŠุดูŠู„.
08:54
He is educating the world on coca leaf, on cacao,
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ุฅู†ู‡ ูŠู‚ูˆู… ุจุชุซู‚ูŠู ุงู„ุนุงู„ู… ุญูˆู„ ุฃูˆุฑุงู‚ ุงู„ูƒูˆูƒุง ูˆุงู„ูƒุงูƒุงูˆ
08:58
tucupi and other ancestral foods.
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ูˆุงู„ุชูˆูƒูˆุจูŠ ูˆุฃุทุนู…ุฉ ุงู„ุฃุฌุฏุงุฏ ุงู„ุฃุฎุฑู‰.
09:01
There's Vanessa Gomez.
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ู‡ู†ุงูƒ ูุงู†ูŠุณุง ุฌูˆู…ูŠุฒ.
09:03
She is recovering antique fabrication techniques
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ุฅู†ู‡ุง ุชุณุชุนูŠุฏ ุชู‚ู†ูŠุงุช ุงู„ุชุตู†ูŠุน ุงู„ุนุชูŠู‚ุฉ
09:07
and making them timeless.
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ูˆุชุฌุนู„ู‡ุง ุตุงู„ุญุฉ ู„ูƒู„ ุฒู…ุงู†.
09:09
I would get a lot of inspiration from music videos and plays in theaters
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ุณุฃุญุตู„ ุนู„ู‰ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุฅู„ู‡ุงู… ู…ู† ู…ู‚ุงุทุน ุงู„ููŠุฏูŠูˆ ุงู„ู…ูˆุณูŠู‚ูŠุฉ ูˆุงู„ู…ุณุฑุญูŠุงุช ููŠ ุงู„ู…ุณุงุฑุญ
09:14
that I later found out were all art directed by Orly Anan.
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ุงู„ุชูŠ ุงูƒุชุดูุช ู„ุงุญู‚ู‹ุง ุฃู†ู‡ุง ูƒู„ู‡ุง ุฃุนู…ุงู„ ูู†ูŠุฉ ู…ู† ุฅุฎุฑุงุฌ ุฃูˆุฑู„ูŠ ุนู†ุงู†.
09:19
She mixes a lot of pre-Columbian tradition with modern pop culture,
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ุฅู†ู‡ุง ุชู…ุฒุฌ ุงู„ูƒุซูŠุฑ ู…ู† ุชู‚ุงู„ูŠุฏ ู…ุง ู‚ุจู„ ูƒูˆู„ูˆู…ุจูˆุณ ู…ุน ุซู‚ุงูุฉ ุงู„ุจูˆุจ ุงู„ุญุฏูŠุซุฉุŒ
09:26
resulting in aesthetics that for me are very, very inspiring.
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ู…ู…ุง ุฃุฏู‰ ุฅู„ู‰ ุฌู…ุงู„ูŠุงุช ู…ู„ู‡ู…ุฉ ู„ู„ุบุงูŠุฉ ุจุงู„ู†ุณุจุฉ ู„ูŠ.
09:32
And they look very modern, yet you can still see the ancient in them.
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ูˆู‡ูŠ ุชุจุฏูˆ ุญุฏูŠุซุฉ ุฌุฏู‹ุงุŒ ูˆู…ุน ุฐู„ูƒ ู„ุง ูŠุฒุงู„ ุจุฅู…ูƒุงู†ูƒ ุฑุคูŠุฉ ุงู„ู‚ุฏูŠู… ููŠู‡ุง.
09:39
I was walking one day down the BeltLine in Atlanta,
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ูƒู†ุช ุฃู…ุดูŠ ุฐุงุช ูŠูˆู… ุนู„ู‰ ุฎุท ุงู„ุญุฒุงู… ููŠ ุฃุชู„ุงู†ุชุงุŒ
09:43
and I fell in love with the work of Lisette Correa as well.
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ูˆูˆู‚ุนุช ููŠ ุญุจ ุฃุนู…ุงู„ ู„ูŠุฒูŠุช ูƒูˆุฑูŠุง ุฃูŠุถู‹ุง.
09:47
It spoke to me, and after I talked to her,
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ุชุญุฏุซุช ู…ุนูŠุŒ ูˆุจุนุฏ ุฃู† ุชุญุฏุซุช ู…ุนู‡ุงุŒ
09:50
I found out that she's also desperately trying to understand
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ุงูƒุชุดูุช ุฃู†ู‡ุง ุชุญุงูˆู„ ุฃูŠุถู‹ุง ุจุดูƒู„ ูŠุงุฆุณ ูู‡ู…
09:55
her Taino heritage through her work,
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ุชุฑุงุซู‡ุง ุงู„ุชุงูŠู†ูˆ ู…ู† ุฎู„ุงู„ ุนู…ู„ู‡ุงุŒ
09:57
not only through graffiti, but other mediums.
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ู„ูŠุณ ูู‚ุท ู…ู† ุฎู„ุงู„ ุงู„ูƒุชุงุจุฉ ุนู„ู‰ ุงู„ุฌุฏุฑุงู†ุŒ ูˆู„ูƒู† ุฃูŠุถู‹ุง ู…ู† ุฎู„ุงู„ ูˆุณุงุฆู„ ุฃุฎุฑู‰.
10:01
She's trying to communicate to the world in a way that is very accessible,
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ุฅู†ู‡ุง ุชุญุงูˆู„ ุงู„ุชูˆุงุตู„ ู…ุน ุงู„ุนุงู„ู… ุจุทุฑูŠู‚ุฉ ูŠุณู‡ู„ ุงู„ูˆุตูˆู„ ุฅู„ูŠู‡ุงุŒ
10:05
as graffiti is,
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ู…ุซู„ ุงู„ูƒุชุงุจุฉ ุนู„ู‰ ุงู„ุฌุฏุฑุงู†ุŒ
10:07
all her knowledge and her findings, which she didn't know before.
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ูˆูƒู„ ู…ุนุงุฑูู‡ุง ูˆุงู„ู†ุชุงุฆุฌ ุงู„ุชูŠ ุชูˆุตู„ุช ุฅู„ูŠู‡ุงุŒ ูˆุงู„ุชูŠ ู„ู… ุชูƒู† ุชุนุฑูู‡ุง ู…ู† ู‚ุจู„.
10:12
And there is Freddie Mamani, a self-taught architect from Bolivia.
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ูˆู‡ู†ุงูƒ ูุฑูŠุฏูŠ ู…ุงู…ุงู†ูŠุŒ ุงู„ู…ู‡ู†ุฏุณ ุงู„ู…ุนู…ุงุฑูŠ ุงู„ุฐูŠ ุนู„ู… ู†ูุณู‡ ุจู†ูุณู‡ ู…ู† ุจูˆู„ูŠููŠุง.
10:17
He does amazing things when he starts crossing his Aymara knowledge.
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ุฅู†ู‡ ูŠูุนู„ ุฃุดูŠุงุก ู…ุฐู‡ู„ุฉ ุนู†ุฏู…ุง ูŠุจุฏุฃ ููŠ ุนุจูˆุฑ ู…ุนุฑูุชู‡ ุจู„ุบุฉ ุงู„ุฃูŠู…ุงุฑุง.
10:24
He's actually an Aymara community member,
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ุฅู†ู‡ ููŠ ุงู„ูˆุงู‚ุน ุฃุญุฏ ุฃูุฑุงุฏ ู…ุฌุชู…ุน ุงู„ุฃูŠู…ุงุฑุงุŒ
10:27
and he crosses aesthetics from the Aymara graphics and fabrics
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ูˆูŠุชุฌุงูˆุฒ ุงู„ุฌู…ุงู„ูŠุงุช ู…ู† ุฑุณูˆู…ุงุช ูˆุฃู‚ู…ุดุฉ ุงู„ุฃูŠู…ุงุฑุง
10:32
with his love for sci-fi,
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ู…ุน ุญุจู‡ ู„ู„ุฎูŠุงู„ ุงู„ุนู„ู…ูŠุŒ
10:34
and you can definitely see it in the outer parts of the buildings.
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ูˆูŠู…ูƒู†ูƒ ุจุงู„ุชุฃูƒูŠุฏ ุฑุคูŠุชู‡ ููŠ ุงู„ุฃุฌุฒุงุก ุงู„ุฎุงุฑุฌูŠุฉ ู…ู† ุงู„ู…ุจุงู†ูŠ.
10:39
The landscapes heโ€™s built in Bolivia are things that make me daydream
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ุงู„ู…ู†ุงุธุฑ ุงู„ุทุจูŠุนูŠุฉ ุงู„ุชูŠ ุจู†ุงู‡ุง ููŠ ุจูˆู„ูŠููŠุง ู‡ูŠ ุงู„ุฃุดูŠุงุก ุงู„ุชูŠ ุชุฌุนู„ู†ูŠ ุฃุญู„ู…
10:43
of the potential hidden within our cultures.
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ุจุงู„ุฅู…ูƒุงู†ุงุช ุงู„ู…ุฎููŠุฉ ููŠ ุซู‚ุงูุงุชู†ุง.
10:48
And I wish there was more.
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ูˆุฃุชู…ู†ู‰ ุฃู† ูŠูƒูˆู† ู‡ู†ุงูƒ ุงู„ู…ุฒูŠุฏ.
10:52
There are more, but I wish there were a lot more of us.
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ู‡ู†ุงูƒ ุงู„ู…ุฒูŠุฏุŒ ู„ูƒู†ูŠ ุฃุชู…ู†ู‰ ู„ูˆ ูƒุงู† ู‡ู†ุงูƒ ุงู„ูƒุซูŠุฑ ู…ู†ุง.
10:56
Because pre-Columbian futurism is just one aesthetic.
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ู„ุฃู† ุงู„ู…ุณุชู‚ุจู„ ู‚ุจู„ ุงู„ูƒูˆู„ูˆู…ุจูŠ ู‡ูˆ ู…ุฌุฑุฏ ุฌู…ุงู„ูŠุฉ ูˆุงุญุฏุฉ.
11:00
It's one way to do it.
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ุฅู†ู‡ุง ุทุฑูŠู‚ุฉ ูˆุงุญุฏุฉ ู„ู„ู‚ูŠุงู… ุจุฐู„ูƒ.
11:03
Bringing inspiration from the past to create -- to the present,
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ุฌู„ุจ ุงู„ุฅู„ู‡ุงู… ู…ู† ุงู„ู…ุงุถูŠ ู„ู„ุฅุจุฏุงุน - ุฅู„ู‰ ุงู„ุญุงุถุฑุŒ
11:07
and projecting it into the future.
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ูˆุฅุณู‚ุงุทู‡ ููŠ ุงู„ู…ุณุชู‚ุจู„.
11:09
But what I have learned during this process
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ู„ูƒู† ู…ุง ุชุนู„ู…ุชู‡ ุฎู„ุงู„ ู‡ุฐู‡ ุงู„ุนู…ู„ูŠุฉ
11:12
is that everything we are designing today
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ู‡ูˆ ุฃู† ูƒู„ ู…ุง ู†ุตู…ู…ู‡ ุงู„ูŠูˆู…
11:16
is literally designing us back constantly.
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ูŠุตู…ู…ู†ุง ุญุฑููŠู‹ุง ู…ุฑุฉ ุฃุฎุฑู‰ ุจุงุณุชู…ุฑุงุฑ.
11:20
So, at least as Latin Americans,
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ู„ุฐู„ูƒุŒ ุนู„ู‰ ุงู„ุฃู‚ู„ ูƒุฃู…ุฑูŠูƒูŠูŠู† ู„ุงุชูŠู†ูŠูŠู†ุŒ
11:23
we need a future where we can see ourselves,
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ู†ุญุชุงุฌ ุฅู„ู‰ ู…ุณุชู‚ุจู„ ูŠู…ูƒู†ู†ุง ุฃู† ู†ุฑู‰ ููŠู‡ ุฃู†ูุณู†ุงุŒ
11:26
so we feel empowered to work towards it,
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ู„ุฐู„ูƒ ู†ุดุนุฑ ุจุงู„ู‚ุฏุฑุฉ ุนู„ู‰ ุงู„ุนู…ู„ ู…ู† ุฃุฌู„ู‡ุŒ
11:29
and not only wait for other cultures to tell us what the future holds
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ูˆู„ุง ู†ู†ุชุธุฑ ูู‚ุท ุฃู† ุชุฎุจุฑู†ุง ุงู„ุซู‚ุงูุงุช ุงู„ุฃุฎุฑู‰ ุจู…ุง ูŠุฎุจุฆู‡ ุงู„ู…ุณุชู‚ุจู„
11:34
or predict the future for us,
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ุฃูˆ ุชุชู†ุจุฃ ุจุงู„ู…ุณุชู‚ุจู„ ุจุงู„ู†ุณุจุฉ ู„ู†ุงุŒ
11:36
we need to find certain features of our own
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ุจู„ ู†ุญุชุงุฌ ุฅู„ู‰ ุฅูŠุฌุงุฏ ุณู…ุงุช ู…ุนูŠู†ุฉ ุฎุงุตุฉ ุจู†ุง
11:40
and project them into the future so we can work towards it.
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ูˆุนุฑุถู‡ุง ููŠ ุงู„ู…ุณุชู‚ุจู„ ุญุชู‰ ู†ุชู…ูƒู† ู…ู† ุงู„ุนู…ู„ ู…ู† ุฃุฌู„ู‡ุง.
11:43
Thank you.
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ุดูƒุฑู‹ุง ู„ูƒู….
11:44
(Applause)
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(ุชุตููŠู‚)
ุญูˆู„ ู‡ุฐุง ุงู„ู…ูˆู‚ุน

ุณูŠู‚ุฏู… ู„ูƒ ู‡ุฐุง ุงู„ู…ูˆู‚ุน ู…ู‚ุงุทุน ููŠุฏูŠูˆ YouTube ุงู„ู…ููŠุฏุฉ ู„ุชุนู„ู… ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ. ุณุชุฑู‰ ุฏุฑูˆุณ ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ุชูŠ ูŠุชู… ุชุฏุฑูŠุณู‡ุง ู…ู† ู‚ุจู„ ู…ุฏุฑุณูŠู† ู…ู† ุงู„ุฏุฑุฌุฉ ุงู„ุฃูˆู„ู‰ ู…ู† ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุนุงู„ู…. ุงู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ู…ุนุฑูˆุถุฉ ุนู„ู‰ ูƒู„ ุตูุญุฉ ููŠุฏูŠูˆ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ ู…ู† ู‡ู†ุงูƒ. ูŠุชู… ุชู…ุฑูŠุฑ ุงู„ุชุฑุฌู…ุงุช ุจุงู„ุชุฒุงู…ู† ู…ุน ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ. ุฅุฐุง ูƒุงู† ู„ุฏูŠูƒ ุฃูŠ ุชุนู„ูŠู‚ุงุช ุฃูˆ ุทู„ุจุงุช ุŒ ูŠุฑุฌู‰ ุงู„ุงุชุตุงู„ ุจู†ุง ุจุงุณุชุฎุฏุงู… ู†ู…ูˆุฐุฌ ุงู„ุงุชุตุงู„ ู‡ุฐุง.

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