Everyone can participate in building the metaverse | Sutu | TED

譯者: Lilian Chiu 審譯者: Helen Chang

Do you remember when we all had to stop the spread and stay at home?

各位是否還記得我們大家得要 待在家中避免病毒傳播的時期？

Well, I tell you, one of the unexpected,

讓我告訴各位，那段時間促成了 一件未預期但正面的事——

positive things to come out of that time --

well, other than the normalization of comfortable clothing in public,

很顯然，除了讓在公共場合 穿舒適的服裝變得正常化之外，

obviously --

(Laughter)

（笑聲）

was that my industry, digital art

那件事就是，我的產業，數位藝術，

and immersive entertainment,

以及沉浸式娛樂，

experienced a huge surge of interest.

突然受到了大量的關注。

More folks than ever before turned to their screens

比以往更多的人轉向螢幕，

to seek out digital experiences and online connection

去尋找數位體驗

和線上連結，還有，

and well, social connection in online spaces.

線上空間的社會連結。

We couldn't connect in-person,

我們無法親自連結，所以，突然間，

so suddenly, our digital lives took on a whole new level of importance.

我們的數位生活重要性 大增，前所未見。

This sudden global demand

突然出現的全球需求

accelerated the research and development

讓我們加速去研究和發展

of a previously sci-fi concept

一個過去的科幻概念，

known as the metaverse.

那就是「元宇宙」。

In the metaverse, we will connect with one another as virtual avatars.

在元宇宙，我們會用 虛擬化身的形式和彼此連結。

We will live, work and play together,

我們會一起生活、工作、玩樂，

building a whole new, magical dimension of existence.

為存在打造全新的魔法次元。

(Laughter)

（笑聲）

It sounds like a dream, right?

聽起來像個夢，對吧？技術上 來說，是程式設計師的惡夢。

Well, technically, it’s a programmer’s nightmare.

But if we can pull it off,

但如果我們能辦到，

it will become the world's largest community-driven

它就會成為至今世界上最大的

digital world-building experiment to date.

社群導向數位世界建造實驗。

But we don't want to sit inside staring at our screens anymore.

但我們不再想要 坐在室內盯著螢幕了。

At least I don't.

至少我不想。

I love my digital art,

我很愛我的數位藝術，但我想 把它帶出來到真實世界。

but I want to take it with me out into the real world.

So let's do that.

那就來做吧。

This is (Never) Lonely Boy.

這是（從來不）寂寞的男孩。

He's sitting in the abandoned lot by himself,

他獨自坐在廢棄的地方，

until he's surrounded by his virtual friends.

直到他身邊出現他的虛擬朋友。

Now, what if those virtual friends could join me here on the TED stage?

如果這些虛擬朋友能加入我， 一同站上 TED 舞台呢？

(Audience cheers)

（觀眾歡呼）

Oh, bam!

喔，砰！

Hey, little buddies.

嘿，小夥伴們。

Now, ideally, we'd all be wearing augmented reality glasses,

理想上，我們大家都要 戴上擴增實境眼鏡，

but consumer-ready AR glasses are not quite there yet,

不過賣給一般消費者的 擴增實境眼鏡還沒有很成熟，

but this is kind of cool.

但這挺酷的。

But how can we build on this?

但我們怎麼把它繼續 發揚光大？接下來呢？

You know, what's next?

And is there a way for the digital experiences that we create

有沒有辦法讓我們所創造的數位體驗

to truly enrich our physical lives?

真正豐富我們的實體生活？

So today I'll propose three pillars,

今天我要提出三項重要要素，

for what I think will help us build a healthy metaverse.

我認為它們能協助我們 建立健康的元宇宙。

Starting off with pillar number one: community.

從第一個要素開始：社群。

So back in 2010,

在 2010 年時，

I had a very enriching experience

我經歷了一段很充實的體驗，

when I got to collaborate with a bunch of geniuses

那時，我得以和一群天才合作，

in the Pilbara desert in northern western Australia.

地點在澳洲西北部的皮爾布拉沙漠。

Meet the Love Punks.

見見「愛情龐克族」。

So we went about our digital world-building in a very analog way.

我們用非常類比的方式進行 數位世界的建造工作。

We got dressed up,

我們盛裝打扮，

we put on a face paint,

我們在臉上塗上油彩， 我們搭建佈景，

we built sets,

and then we brainstormed our stories by acting them out.

接著，我們透過演戲 把我們的故事集思廣義出來。

Now, what blew my mind was how invested these young people became

讓我驚奇的

是這些年輕人相當投入 他們的數位身分

in their digital identities and their digital world-building,

以及數位世界建造工作，

that it motivated them to show up every single day,

讓他們有動力每天出席， 連續兩年不間斷，

for two years,

to learn how to color themselves in the comic

去學習如何將在漫畫中 將他們自己上色

and animate themselves in the video game.

及在電玩遊戲中將自己做成動畫。

Now, the Love Punks began as a collaboration

最初的愛情龐克族只是 社群的合作，成員包括

with a community of around 40 people and five grandmas.

約四十個人以及五位阿媽。

There was --

那時有——阿媽， 她們是最狂野的龐克。

Grandmas, they were the wildest punks.

(Laughter)

（笑聲）

And in Australia,

在澳洲，

they went on to inspire a live-action TV series

他們後來成了一個 實境電視影集的靈感，

and a national curriculum

後來還有全國性的課程，

teaching young Australians how to become Love Punks.

教導澳洲的年輕人 如何成為愛情龐克族。

(Applause)

（掌聲）

It's not bad for a bunch of punks.

對一票龐克來說不算差。

So that experience highlighted to me

所以，那段經歷讓我注意到

how the digital worlds we build can be a wonderful playground

我們所建立的數位世界 也能成為美好的遊樂場，

for exploring identity, for learning new skills,

在那裡，可以探索身分、

可以學習新技能、可以練習創意，

for practicing creativity

and bringing our communities together.

並讓大家團結在一起。

And that brings us to pillar number two:

這就要帶到要素二：

technology

技術，

更明確來說，是技術的取得。

and more specifically, access to technology.

We need to ensure everyone can participate in this future metaverse.

我們必須要確保人人都能 參與這個未來的元宇宙。

So around the same time as Love Punks,

所以，差不多就在 愛情龐克族的這個時期，

I began imagining how to scale these digital world-building ideas

我開始想像要如何擴大 這些數位世界建造的點子，

in my cyberpunk web comic called Nawlz.

用在我的網路龐克 線上漫畫《Nawlz》中。

Now I imagined, like, a future digital culture

我想像

在未來數位文化中， 年輕人的頭部內有裝晶片，

where the youth had chips in their head

that allowed them to project their art and imagination

讓他們能把他們的藝術 和想像投射出來，

onto a shared digital layer that covered themselves

投在數位層上，而數位層 覆蓋著他們及他們的城市。

and their city.

So like,

所以，比如，

they could hang out at the club wearing their virtual fashion.

他們可以穿他們的虛擬 時尚服裝到俱樂部玩。

Or they could get chased down the street

或者他們可以

在大街上被很怪異的 瘋狂數位觸角怪物追著跑。

by some crazy digital tentacle things that got pretty weird.

That digital culture would be described today

那種數位文化，

現今就會被描述成擴增實境元宇宙。

as an augmented reality metaverse.

Now we're probably not all ready to get chips in our heads,

我們可能還沒準備好 把晶片裝進頭部，

但，謝天謝地，我們能用 行動裝置來進入擴增實境。

but thankfully we can access augmented reality on our mobile devices.

So one day I received a mysterious comment on that web comic.

所以，有一天，

我的線上漫畫收到了一則神秘留言，

It read:

寫著：

"We could make some of those things ..."

「我們能做其中一些……」

Very mysterious.

非常神秘，我便點了他的簡介， 發現他是擴增實境程式設計師。

So I clicked on the user profile

and discovered that person was an augmented reality programmer.

我馬上回訊息給他：

So I messaged them back immediately:

「是的，咱們把這些通通實現吧！」

"Yes" Let's make all the things!!!"

That person, Lukasz Karluk is now my business partner,

那個人，路卡斯‧卡拉克， 現在是我的生意夥伴，

and we augmented everything.

我們什麼都擴增。

Augmented reality comics, augmented reality tattoos, stickers.

擴增實境漫畫、擴增實境刺青、

貼紙，那是一隻可愛的小烏龜。

There's a cute little turtle.

Kids could color in their own kites and then fly them immediately

孩子能為他們自己的風箏 上色並馬上拿來放，

as augmented reality kites.

擴增實境風箏。

I even AI hacked "The New York Times."

我甚至用人工智慧駭了 《紐約時報》，那蠻爭議的。

That was a little controversial.

(Laughter)

（笑聲）

We had a lot of artists reaching out to us,

有許多藝術家來聯絡我們， 問我們怎麼做到的。

asking how we were doing it.

So we created tools to allow them to augment their work.

於是我們創造了一些工具， 讓他們擴增自己的作品。

And very quickly, we had a community of artists

很快地，我們就有一個藝術家社群，

covering the world with their augmented art.

用他們的擴增藝術 來覆蓋世界，很美。

It was beautiful.

I felt like my vision was finally starting to make some traction.

我覺得我的遠景終於 開始有些吸引力了。

But up until now,

但到目前為止我所分享的 體驗都是獨立的。

all the experiences that I've shared have been standalone.

For example, a Love Punk's avatar

比如，

愛情龐克族的化身， 像是走出電玩遊戲，

kind of like step out of the video game

and then suddenly appear walking down the street

突然現身在街頭， 在擴增實境中走在你旁邊？

beside you in augmented reality?

Like, that digital bridge doesn't exist yet.

那座數位橋樑目前還不存在。

But what if it did?

但如果存在呢？

And this brings me to my third pillar:

這就要帶到第三個要素：

decentralization.

去中心化。

So for us to move seamlessly through the metaverse,

我們若要無縫地在元宇宙中移動，

we need for our art and our avatars to be decentralized.

我們的藝術和藝術化身 都得要做到去中心化。

We can't be dependent on a single platform.

我們不能仰賴單一個平台。

Sorry, Zuck.

抱歉，祖克柏。

(Laughs)

（笑）

I mean, what if that platform were to die?

我是說，萬一那平台掛了呢？ 我們不想失去我們的藝術。

We don't want to lose our art.

So NFTs --

所以，NFT—— 也是現今很紅的詞——

another word that's been flying around a lot lately --

help us to solve this problem.

能協助我們解決這個問題。

NFTs are unique, decentralized digital assets,

NFT 是獨一無二 且去中心化的數位資產，

and they've also come to represent a new economy

它們也漸漸代表了一種新的經濟，

that has been widely accepted

被廣泛接受，成為 數位藝術買賣的標準。

as the norm for buying and selling digital art.

So not only can NFTs move from one platform to the next,

所以，NFT 不僅 能從一個平台移到另一個，

but they can be sold and digital artists can get paid.

它們還能被販售， 且數位藝術家能賺到錢。

And that all helps to keep the lights on in the metaverse.

這些都能協助讓元宇宙 能繼續營運下去。

So lately I've been kicking the wheels of my own metaverse

所以，最近，我一直在 檢討改善我自己的元宇宙，

called the Sutuverse.

它叫做「Sutuverse」。

Very humble.

很謙遜。（講者名叫 Sutu）

And my first project in the Sutuverse is Neonz.

我在 Sutuverse 中的 第一個專案計畫是 Neonz。

I illustrated hundreds of cyberpunk characteristics

我畫了數百個網路龐克的特徵

like virtual reality headsets and face tattoos and antennas.

比如虛擬實境頭戴顯示器、 面部刺青，及天線。

Then we created a tool to combine all these characteristics together

接著，我們創造了一個工具， 將這些特徵結合起來，

to generate 10,000 unique avatars as NFT artworks.

產生出一萬個獨一無二的化身， 作為 NFT 藝術作品。

We then put those NFT artworks up

接著，我們把這些 NFT 藝術作品放到

on the environmentally friendly Tezos blockchain.

環保的 Tezos 區塊鏈上。

Thousands of fellow cyberpunk enthusiasts collected them.

數千名熱衷網路龐克的夥伴 收集了這些作品。

Thank you.

謝謝你們。

We then connected our augmented reality app to that blockchain

接著，我們把我們的擴增實境 APP 連上那個區塊鏈，

to allow our community to become their Neonz in AR.

讓我們的社群夥伴們能在 擴增實境中成為他們的 Neonz。

And look at us.

看看我們。

We're like a cyberpunk Brady Bunch.

我們就像網路龐克版的 《脫線家族》。

And just imagine again, when we have those augmented reality glasses

想像當我們有擴增實境眼鏡 能在酒吧看到彼此這個模樣，

and we can just see each other down the pub like this,

那會是很了得的 Neonz 團聚。

like, that'll be one hell of a Neonz reunion.

If you're not interested in the theatrics of putting Neonz on your face,

若你對於將 Neonz 放到臉上的 戲劇效應沒興趣，沒關係。

that's cool.

Because you can also put your Neonz floating out there in the physical world.

因為你也可以把你的 Neonz 放到實體世界中。

So there's some Neonz down in the snow,

那是在雪上面的 Neonz、

Neonz down the beach, Neonz floating above an oblivious cat.

海灘的 Neonz、很明顯是 在一隻貓上頭的 Neonz。

And if you're not interested in the Neonz aesthetic, that's fine, too,

如果你對 Neonz 美學 沒興趣，也沒關係。

because soon you'll be able to put any digital art you've created or collected

因為很快你就能將你創作或收集的 任何數位藝術放到實體世界中。

floating out there in the physical world.

So I feel like

所以，我覺得，

our Love Punks community and our Neonz community

我們的愛情龐克族社群 以及 Neonz 社群

are totally ready for this future.

完全準備好迎接這個未來了。

But how are you folks feeling?

但各位覺得呢？

(Cheers)

（歡呼）

Are you ready for this brave new digital world?

你們準備好迎接這個 壯觀的新數位世界了嗎？

(Audience murmurs)

（觀眾低語）

Not sure?

不確定？

Well, this is just the beginning.

嗯，這只是開端。

You could leave a digital artwork on the street corner

你可以把一個數位藝術作品 放在街角讓你的愛人去找。

for your lover to find.

You could reinvent your backyard with an animated treasure hunt

你可以用動畫的尋寶遊戲 來重新發明你的後院，

for your kids and their friends.

給你的孩子和他們的朋友。

We could use this tool to simply cover the world.

我們可以單純用這工具來覆蓋世界。

Or we could use it to further connect us to this world.

或者我們可以用它讓我們 進一步和這個世界連結。

I'm interested in the latter.

我感興趣的是後者。

How can we use this powerful tool to create an augmented reality metaverse

我們要如何運用這強大的工具 來創造出一個能夠真正豐富

that truly enriches our physical lives?

我們實體生活的擴增實境元宇宙？

Thank you.

謝謝。

(Applause and cheers)

（掌聲及歡呼）