A Snack’s Journey from the Farm to Your Mouth | Aruna Rangachar Pohl | TED

29,270 views ・ 2024-06-06

TED


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翻译人员: Sammi Wang 校对人员: Yanyan Hong
00:08
You all had some tea?
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大家都喝过茶吗?
00:10
OK.
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好吧。
00:11
Biscuits, perhaps?
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也许会配饼干?
00:13
OK.
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好吧。
00:15
So we all love biscuits, right?
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所以我们都喜欢饼干,对吧?
00:19
Audience: Yes.
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观众:是的。
00:21
So join me now on a story and a journey
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那么,现在请和我一起踏上 一个故事和旅程,
00:26
of India’s -- one of the most popular brands of biscuits.
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探索印度最受欢迎的饼干品牌之一。
00:32
Let's meet Devraj Pai,
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让我们来认识一下 Devraj Pai,
00:34
a small farmer who grows wheat on his one-hectare farm
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他是一位小农户, 在干旱的古吉拉特邦占地一公顷的
00:39
in arid Gujarat.
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农场里种植小麦。
00:43
This wheat is harvested and trucked 42 kilometers
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这些小麦被收割后,用卡车运送到
00:48
to a government marketplace,
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位于 42 公里外的一个政府市场。
00:50
and there it is bought by a trader,
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然后在那里被贸易商收购,
00:52
who then sells it on 100 kilometers further
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然后再将其出售
00:55
to a commercial flour mill.
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给 100 公里外的一家商业面粉厂。
00:58
At the mill, it is stripped of all of its nutrients and fiber
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在工厂里,所有的营养素和纤维被榨干,
01:02
and then converted to refined flour.
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然后转化为精制面粉。
01:06
And then it is trucked another 400 kilometers further
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然后,这些小麦 被进一步运送至 400 公里外
01:12
to a larger factory to be mixed with refined sugar,
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一个更大的工厂,与精制糖混合,
01:18
which has had a similar long journey.
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这也经历了类似的漫长旅程。
01:22
All of this is mixed with chemical preservatives, artificial flavors,
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所有这些都会与化学防腐剂和 人工香料混合,
01:27
and then baked into biscuits using energy-guzzling machines
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然后使用耗能的机器烘烤成饼干
01:33
and then trucked 500 kilometers
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再运送 500 公里
01:36
back to the same villages.
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回到同样的村庄。
01:40
Now consider this.
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现在考虑一下。
01:42
Devraj Pai sold his wheat for 22 rupees a kilo,
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Devraj Pai 以每公斤 22 卢比的价格 出售了他的小麦,
01:46
and then he buys this stripped-down,
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然后他以每公斤 120 卢比的价格
01:49
sugary unhealthy biscuits for his family
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为家人购买了这种精简的、
01:52
at 120 rupees a kilo,
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含糖的不健康饼干
01:55
almost five times more.
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几乎高出五倍。
01:59
This is just the tip of the math iceberg.
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这只是数学冰山一角。
02:04
Underneath lies the hidden world of margins at multiple points,
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其背后隐藏着多点利润、
02:10
fuel costs,
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燃料成本、
02:11
infrastructure costs
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基础设施成本
02:13
and another painful, unaccounted, hidden cost.
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和另一个痛苦、下落不明的隐性成本。
02:19
The cost to nature.
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对自然的代价。
02:22
All this in the guise of modern efficiency and scale?
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这一切都是以现代效率和规模的 名义进行的吗?
02:28
What the f-- truck are we not seeing here?
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我们究竟——他妈的/货运 (“f-- truck”) 忽视了什么?
02:31
(Laughter and applause)
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(笑声和掌声)
02:37
This is a tiny example
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这是一个高度污染的工业农业模式
02:39
of the highly polluting industrial farming model
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正在吞噬世界的
02:45
that is eating the world.
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一个小小例子。
02:47
Let's zoom out and view this.
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让我们退一步,好好看看这。
02:50
No escaping it.
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我们没法逃脱。
02:52
India is the world's most populous country,
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印度是世界上人口最多的国家,
02:56
yet it is still pretty low,
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但仍然很低——
03:00
among the lowest in terms of per capita greenhouse gas emissions.
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是人均温室气体排放量 最低的国家之一。
03:06
Now, for an India under construction, rapidly modernizing,
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现在,对于一个正在建设中、 正在迅速实现现代化的印度来说,
03:11
this is the fifth largest economy,
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第五大经济体,
03:13
shortly to be the fourth.
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不久将成为第四大经济体。
03:16
For Indians on consumption steroids,
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对于消费欲望极强的印度人来说,
03:20
it is third in terms of purchasing power parity.
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它在购买力平价方面排名第三。
03:25
A story of growth that is inexorably interlinked with global warming.
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这是一个与全球变暖不可分割的增长故事。
03:31
How green is our current or future?
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我们当前或未来的环境有多绿色呢?
03:36
As brown as my face, friends.
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朋友们,就像我的脸一样棕色。
03:40
Contributing 20 percent to this browning of the planet is agriculture,
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造成地球褐变的 20% 是农业,
03:47
with over half the country's workforce engaged in it.
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而该国一半以上的劳动力从事农业。
03:52
Staring us in the face
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直视我们的脸
03:54
is this absolute imperative to power green production
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是推动绿色生产
03:59
and empower green consumption.
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和增强绿色消费的绝对必要条件。
04:03
A daunting task for India's 150 million small farmers
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对于印度拥有不到 两公顷土地的 1.5 亿小农来说,
04:09
who own less than two hectares of land.
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这是一项艰巨的任务。
04:13
Now I grew up in awe of nature
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我在印度最深的丛林中
04:19
as I tagged along with my civil engineer father
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跟随我的土木工程师父亲长大,
04:23
in the deepest jungles of India.
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对大自然充满敬畏。
04:25
My mother, she taught me respect for Indigenous foods, cultures
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我的母亲,她教会了我 尊重土著食物、文化
04:31
and the kinship of communities.
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和社区的亲属关系。
04:34
A 25-year digression into the modern food industry.
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对现代食品行业进行了 25 年的业余研究。
04:40
Traveling the world was a roller coaster ride of the good, the bad,
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环游世界是一次过山车般的旅程。
04:46
and the ugly of what the farmer grows
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从农民种植的作物到最终 出现在消费者餐盘上的
04:50
to what lands up on a consumer's plate.
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良好、不良和丑陋的一切。
04:55
So my midlife crisis coincided with the climate crisis,
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因此,我的中年危机恰逢气候危机,
05:02
and that motivated me to set up
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这促使我成立了
05:05
India Foundation for Humanistic Development
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印度人文发展基金会,
05:09
with a vision to rejuvenate productive landscapes
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旨在公平且可持续地振兴
05:14
equitably and sustainably.
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05:17
We work with small farmers across India,
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我们与印度各地的小农户
05:22
as well as Indigenous communities in 22 states
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以及 22 个邦的
05:25
to promote natural farming,
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当地社区合作,促进自然农业、
05:27
green enterprise development and habitat conservation.
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绿色企业发展和栖息地保护。
05:33
I see my work as knitting,
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我把我的作品看作是编织,
05:36
knitting a patchwork quilt of stories, of communities,
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编织一个由故事、社区,
05:42
their challenges,
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他们的挑战和
05:44
and the change makers
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变革者组成的拼凑而成的被子,
05:46
and, you know, presenting this vibrant, multi-hued,
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而且,你知道,将这个充满活力、多色调、
05:51
expanding and evolving saga to the powers that be.
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不断扩展和演变的传奇故事 呈现给现有力量。
05:57
And ...
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和……
06:00
I would like to now take you
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现在,我想带你们
06:04
to a golden patch, as I zoom in,
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去看一个金色的地带,我要凑近看看,
06:07
on a golden patch in Belgaum district of Karnataka in the south,
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在印度南部卡纳塔克邦的贝尔高姆区,
06:13
where the heroes of my story are 10,000 small farmers.
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那里有我故事中的英雄 —— 1 万名小农。
06:18
This story brings to life how green production can lead to green consumption
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这个故事生动展示了如何通过绿色生产,
06:24
in a more equitable and sustainable way.
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以更公平和可持续的方式实现绿色消费。
06:29
Let's meet Anand.
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我们来见见 Anand 吧。
06:31
He's a small farmer growing maize
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他是一个小农户,
06:34
in Belgaum on a two-hectare farm.
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在贝尔高姆一个占地 两公顷的农场里种玉米。
06:40
Anand is also, you know, the proud managing director
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你知道, Anand 还是 Saudati 农民生产者有限公司的
06:44
of the Saudati Farmer Producer Company Limited.
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董事总经理。
06:50
Saudati Company has 1,000 farmers like our Anand,
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Saudati 公司有一千名像我们的 Anand 这样的农民,
06:56
who are shareholders and co-owners.
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他们是股东和共同所有者。
07:01
Their collective strength allows them to operate at scale,
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他们的集体力量 使他们能够大规模经营,
07:06
to raise finance,
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筹集资金,
07:08
to bulk purchase farm inputs, to eliminate middlemen
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批量购买农业投入品,消除中间商,
07:12
and then to trade directly with big buyers for higher prices.
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然后直接与大买家进行交易以 获得更高的价格。
07:19
By improving their farming efficiency,
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通过提高耕作效率,
07:22
the Saudati farmers are earning at least 25 percent more
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索达提农民的收入至少增加了 25% ,
07:27
and break away from high-interest micro loans that they needed before.
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摆脱了之前所需的高利率小额贷款
07:35
They also get better-than-market prices for their produce
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赛季期间,他们从 Anand 和他的球队
07:40
from Anand and his team during season.
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那里获得的农产品也高于市场价格。
07:44
Now, the profits from Saudati company
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现在,Saudati 公司的利润
07:48
are invested back into the company
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将在年底重新投资到公司
07:51
or distributed to the farmer shareholders at the end of the year,
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或分配给农民股东,
07:56
and this is a decision that is jointly taken.
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这是一个共同做出的决定。
08:01
How green is my valley?
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我的山谷有多绿?
08:05
To know this,
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要了解这一点,
08:07
let's visit the 1,000 co-owners of Saudati company,
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让我们拜访一下 Saudati 公司的 一千名共同所有者
08:13
who are transitioning
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他们正在进行转型。
08:15
from a chemical-based monocrop agriculture
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从基于化学的单一作物农业
08:20
to an organic, multi-crop farming system at scale
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转变为有机多作物种植体系
08:26
through our natural farming trainings.
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通过我们的自然农业培训,
08:29
We track and trace their production practices
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我们通过一款名为 FoodSign 的应用程序
08:33
through an app called FoodSign,
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跟踪和追踪他们的生产方式,
08:36
which allows us to capture the tons of carbon
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该应用程序使我们能够捕获他们
08:40
that is sequestered on their lands.
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土地上封存的大量碳。
08:42
This is then traded to earn carbon revenues
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然后将其交易以赚取碳收入
08:47
to create assets that would benefit the whole community.
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从而创造有利于整个社区的资产。
08:52
This could be a production facility,
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这可能是生产设施,
08:55
this could be a common warehouse or a primary health center,
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可以是公共仓库或初级卫生中心,
09:00
or even a drinking-water facility.
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甚至是饮用水设施。
09:04
Their decision.
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他们的决定。
09:07
Now it does pay to green production, right?
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现在它确实为绿色生产付出了代价,对吧?
09:15
Let's now meet the heroines of my story
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现在让我们来认识一下我 故事中的女主角,
09:20
who power the green production to green consumption pipeline.
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她在推动绿色生产走向绿色消费管道。
09:26
Meet Kamala and her 12-member self-help group,
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认识卡马拉和她的 12 名成员的自助团体,
09:31
who are shareholders of Saudati.
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他们是 Saudati 的股东。
09:34
And they run a micro enterprise
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他们经营一家微型企业
09:38
and yeah, they produce biscuits.
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是的,他们生产饼干。
09:42
Whole wheat and millet flour is mixed with jaggery.
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将全麦和小米粉与粗糖混合在一起。
09:47
A jaggery is an iron-rich brown sugar.
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粗糖是一种富含铁的红糖。
09:51
This is baked in ovens that run on solar or biomass energy.
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这是在依靠太阳能 或生物质能的烤箱中烘烤的。
09:58
Simply packed and sold locally.
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只需打包并在当地出售。
10:04
Our Doorstep incubator program
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我们的 Doorstep 孵化器计划
10:08
supports nine such farmer-producer companies,
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支持九家这样的农民生产者公司, 在贝尔高姆地区
10:12
with 9,000 shareholders in Belgaum district
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拥有九千名股东,
10:17
who are linked to 150 micro enterprises,
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他们与 150 家微型企业有联系,
10:22
which are run by women and youth
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这些企业由妇女和青年经营,
10:26
who just add value to local produce
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他们只是使用可再生能源为
10:28
for local markets using renewable energy.
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当地市场增加当地农产品的价值。
10:33
Let's step back
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让我们退后一步,
10:36
and think a bit.
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好好想一想。
10:43
Do you see the simple, fantastic math happening here?
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你看到这里发生的简单而 奇妙的数学了吗?
10:49
A lone, two-hectare subsistence farmer
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一个孤独的两公顷自给农民
10:54
transforms into this joint-venture
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变成了这个由一万名农民
10:58
of a 10,000 farmers
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组成的合资企业,
11:01
managing 20,000 hectares of produce
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管理着 2 万公顷的农产品,
11:06
and earning multi-million rupees.
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并收入数百万卢比。
11:11
A local circular food economy.
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当地的循环粮食经济。
11:16
That has the impact to ...
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这……
11:21
benefit a whole district with a million population.
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使拥有一百万人口的整个地区受益。
11:26
Mind boggling, but doable.
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令人难以置信,但可行。
11:31
This scenario is something that can be repeated or replicated
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这种情况可以在印度各地
11:35
100,000 times across India.
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重复或复制 10 万次。
11:41
And ...
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和……
11:43
Secure the right to ...
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确保为十亿印度人获得……
11:47
affordable, sufficient
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负担得起的、充足的、
11:49
and culturally appropriate food for a billion Indians.
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以及符合文化的食物。
11:57
This is a reset button that connects culture to policy,
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这是一个重置按钮 它将文化与政策联系起来,
12:03
and to reverse and repair a broken food system
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并将破碎的食物系统逆转并修复,
12:08
to a green and fair food system.
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致力于打造一个绿色和公平的食物体系。
12:14
There are three things that underpin all that we do
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我们所做的一切都有三个基础,
12:20
to let a thousand Belgaums bloom.
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足以让成千上万的贝尔高姆繁荣发展。
12:24
One is a farming system that is climate-resilient,
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一是具有气候适应能力的农业体系,
12:31
uses existing natural resources to improve productivity
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它利用现有的自然资源来提高生产力
12:36
and farm incomes,
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和农业收入,
12:38
just as our 10,000 farmers are showing us.
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就像我们的一万名农民 向我们展示的那样。
12:41
Two, a production system that adds value close to source
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其二,一个能够在生产源头附近增加价值、
12:47
and
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并且,
12:50
conserves natural resources
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保护自然资源、
12:53
as well as allocates fair value to producer
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为生产者和消费者公平分配价值的
12:57
as well as consumer.
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生产体系。
13:00
We do know,
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我想我们现在可以知道
13:01
I think by now, that Camilla's biscuits are surely tastier and healthier
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卡米拉的饼干对我们的孩子来说肯定 更美味、更健康,
13:07
for our kids, right?
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对吧?
13:09
Three.
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三。
13:11
A value system that protects nature
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一个保护自然
13:17
and people's rights.
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和人民权利的价值体系。
13:19
The ten farmer-producer companies with their communities in Belgaum
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位于贝尔高姆的十家农民 生产公司及其社区
13:25
are a living example of equitable ownership and joint decision making.
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是公平所有权和共同决策的、 活生生的例子。
13:32
In Sanskrit, India's oldest language,
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在印度最古老的语言梵语中,
13:37
we say (speaking Sanskrit).
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我们说(说梵语)。
13:41
This means “the world is one family.”
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这意味着 “世界是一个大家庭”。
13:47
Showing up where and when it matters,
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在重要的地点和时间出现,
13:51
sharing and caring is my family trait.
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分享和关爱是我的家庭特质。
13:58
For me, this means the world of food is in our collective hands.
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对我来说,这意味着食物世界掌握 在我们集体手中。
14:05
And we must,
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而且我们必须,
14:07
we should learn to value food
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我们应该学会
14:10
from the lens of climate and communities.
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从气候和社区的角度看待食物。
14:16
You can do this.
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你可以这样做。
14:18
By connecting to the journey of food.
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通过连接美食之旅。
14:22
And choosing what lands up in your shopping cart.
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然后选择你购物车中的内容。
14:27
Will you?
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你会这样做吗?
14:29
Pretty please?
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拜托了?
14:30
Pretty please.
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拜托了。
14:33
Thank you.
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谢谢。
14:34
(Applause)
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(掌声)
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