LEARN ENGLISH PODCAST: BUYING LOCAL (WITH SUBTITLES)

108,910 views ใƒป 2021-05-24

To Fluency


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋ฒˆ์—ญ๋œ ์ž๋ง‰์€ ๊ธฐ๊ณ„ ๋ฒˆ์—ญ๋ฉ๋‹ˆ๋‹ค.

00:00
- [Jack] Hello, and welcome to episode 15
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- [Jack] ์•ˆ๋…•ํ•˜์„ธ์š”.
00:02
of the "To Fluency" podcast.
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"To Fluency" ํŒŸ์บ์ŠคํŠธ 15ํšŒ์— ์˜ค์‹  ๊ฒƒ์„ ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค.
00:04
It is great to have you with me today.
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์˜ค๋Š˜ ๋‹น์‹ ์ด ๋‚˜์™€ ํ•จ๊ป˜ ์žˆ์–ด์„œ ์ข‹์Šต๋‹ˆ๋‹ค.
00:08
And before we get started,
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๊ทธ๋ฆฌ๊ณ  ์‹œ์ž‘ํ•˜๊ธฐ ์ „์—
00:10
if you are listening to this on YouTube,
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YouTube์—์„œ ์ด ๋…ธ๋ž˜๋ฅผ ๋“ฃ๊ณ  ์žˆ๋‹ค๋ฉด
00:12
then check out the description for your free book,
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๋ฌด๋ฃŒ ์ฑ…
00:16
"The 5-Step Plan for English Fluency".
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"The 5-Step Plan for English Fluency"์— ๋Œ€ํ•œ ์„ค๋ช…์„ ํ™•์ธํ•˜์‹ญ์‹œ์˜ค.
00:19
And you can also do that if you're listening on Spotify,
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๋˜ํ•œ Spotify,
00:22
Apple Podcasts or Google Podcasts
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Apple Podcast, Google Podcast
00:24
or whichever platform you are using.
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๋˜๋Š” ์‚ฌ์šฉ ์ค‘์ธ ํ”Œ๋žซํผ์—์„œ ์ฒญ์ทจํ•˜๋Š” ๊ฒฝ์šฐ์—๋„ ๊ทธ๋ ‡๊ฒŒ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
00:28
Now, today we're going to talk about shopping local
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์ž, ์˜ค๋Š˜์€ ์‡ผํ•‘ ๋กœ์ปฌ
00:32
or local shopping.
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๋˜๋Š” ๋กœ์ปฌ ์‡ผํ•‘์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.
00:34
And this just means buying things from businesses
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ๊ท€ํ•˜์˜ ์ง€์—ญ์— ์žˆ๋Š” ๊ธฐ์—…์—์„œ ๋ฌผ๊ฑด์„ ๊ตฌ์ž…ํ•˜๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค
00:39
which are native to your area.
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.
00:42
So an example of this is
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์ด์— ๋Œ€ํ•œ ์˜ˆ๋Š” ๋‹น์‹ ์ด ์‚ด๊ณ  ์žˆ๋Š” ๋„์‹œ์— ๊ธฐ๋ฐ˜์„ ๋‘”
00:45
buying shoes from a local shoe shop,
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์ง€์—ญ ์‹ ๋ฐœ ๊ฐ€๊ฒŒ์—์„œ ์‹ ๋ฐœ์„ ์‚ฌ๋Š” ๊ฒƒ๊ณผ
00:49
one that is based in the city where you live,
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00:53
versus buying shoes online from Amazon.
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์•„๋งˆ์กด์—์„œ ์˜จ๋ผ์ธ์œผ๋กœ ์‹ ๋ฐœ์„ ์‚ฌ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
00:58
So there's a big difference here and I'm going to talk about
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๊ทธ๋ž˜์„œ ์—ฌ๊ธฐ์—๋Š” ํฐ ์ฐจ์ด๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์ €๋Š”
01:01
how this trend has changed over the years.
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์ด ๊ฒฝํ–ฅ์ด ์ˆ˜๋…„์— ๊ฑธ์ณ ์–ด๋–ป๊ฒŒ ๋ณ€ํ–ˆ๋Š”์ง€์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ œ ์–ด๋ฆฐ ์‹œ์ ˆ์˜
01:05
I'm gonna talk about some stories from my childhood too,
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๋ช‡ ๊ฐ€์ง€ ์ด์•ผ๊ธฐ์— ๋Œ€ํ•ด์„œ๋„ ์ด์•ผ๊ธฐํ•  ๊ฒƒ์ธ๋ฐ ,
01:08
which is going to be great listening practice for you.
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๊ทธ๊ฒƒ์€ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ํ›Œ๋ฅญํ•œ ๋“ฃ๊ธฐ ์—ฐ์Šต์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:11
And then I'm just gonna give some thoughts
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๊ทธ๋Ÿฐ ๋‹ค์Œ
01:13
on what I'm trying to do and why I think this is important.
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์ œ๊ฐ€ ํ•˜๋ ค๋Š” ์ผ๊ณผ ์ด๊ฒƒ์ด ์ค‘์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋Š” ์ด์œ ์— ๋Œ€ํ•ด ๋ช‡ ๊ฐ€์ง€ ์ƒ๊ฐํ•ด ๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.
01:18
Now in episode 14,
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์ด์ œ ๋ณด๊ฑฐ๋‚˜ ๋“ค์„ ์ˆ˜ ์žˆ๋Š” 14ํšŒ์—์„œ๋Š”
01:19
which you can watch or listen to,
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01:22
which I'll put a link in the description,
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์„ค๋ช…์— ๋งํฌ๋ฅผ ๊ฑธ์–ด ๋†“๊ฒ ์Šต๋‹ˆ๋‹ค.
01:24
we talked about buying online
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์˜จ๋ผ์ธ ๊ตฌ๋งค์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜๊ณ 
01:27
and how it's so easy these days to fall into the habit
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์š”์ฆ˜์—๋Š”
01:30
of just buying something online
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๊ทธ๋ƒฅ ์˜จ๋ผ์ธ์œผ๋กœ ๋ฌด์–ธ๊ฐ€๋ฅผ ๊ตฌ๋งคํ•˜๊ณ 
01:32
and getting everything online because of convenience.
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๋ชจ๋“  ๊ฒƒ์„ ์˜จ๋ผ์ธ์œผ๋กœ ์–ป๋Š” ์Šต๊ด€์— ๋น ์ง€๊ธฐ๊ฐ€ ์–ผ๋งˆ๋‚˜ ์‰ฌ์šด์ง€ ์ด์•ผ๊ธฐํ–ˆ์Šต๋‹ˆ๋‹ค. ํŽธ๋ฆฌํ•จ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
01:36
And this trend rocketed last year when coronavirus happened
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๊ทธ๋ฆฌ๊ณ  ์ด ์ถ”์„ธ๋Š” ์ž‘๋…„์— ์ฝ”๋กœ๋‚˜๋ฐ”์ด๋Ÿฌ์Šค๊ฐ€ ๋ฐœ์ƒ
01:42
and shops closed down and the only way you could buy stuff
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ํ•˜๊ณ  ์ƒ์ ์ด ๋ฌธ์„ ๋‹ซ์•˜๊ณ  ๋ฌผ๊ฑด์„ ์‚ด ์ˆ˜ ์žˆ๋Š” ์œ ์ผํ•œ ๋ฐฉ๋ฒ•์ด
01:45
was online.
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์˜จ๋ผ์ธ์ด์—ˆ์„ ๋•Œ ๊ธ‰์ฆํ–ˆ์Šต๋‹ˆ๋‹ค.
01:47
And I think people have fallen
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์‚ฌ๋žŒ๋“ค์ด
01:48
into the habit of doing this now,
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์ง€๊ธˆ์€ ์ด๋Ÿฐ ์Šต๊ด€์— ๋น ์ ธ๋“ค์—ˆ๊ณ , ์ด์ œ
01:50
and it's just become a norm.
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ํ‘œ์ค€์ด ๋˜์—ˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
01:52
This was a trend that was happening anyway,
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์ด๊ฒƒ์€ ์–ด์จŒ๋“  ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š” ์ถ”์„ธ์˜€์ง€๋งŒ
01:55
but it really just took off last year due to what happened.
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์‹ค์ œ๋กœ ์ผ์–ด๋‚œ ์ผ๋กœ ์ธํ•ด ์ž‘๋…„์— ์ด๋ฅ™ํ–ˆ์Šต๋‹ˆ๋‹ค. ํ˜„์ง€ ๊ตฌ๋งค์™€ ๊ด€๋ จํ•˜์—ฌ
02:00
I want to give you three statistics
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์„ธ ๊ฐ€์ง€ ํ†ต๊ณ„๋ฅผ ์ œ๊ณตํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค
02:03
when it comes to buying local.
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.
02:05
And I think these are really interesting.
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์ด๊ฒƒ๋“ค์ด ์ •๋ง ํฅ๋ฏธ๋กญ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
02:08
Okay, so the first one is this
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์ฒซ ๋ฒˆ์งธ๋Š”
02:10
small businesses of 500 or fewer employees
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์ง์›์ด 500๋ช… ์ดํ•˜์ธ ์†Œ๊ทœ๋ชจ ๊ธฐ์—…์ด
02:15
make up over 99% of US employer firms.
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๋ฏธ๊ตญ ๊ณ ์šฉ์ฃผ ํšŒ์‚ฌ์˜ 99% ์ด์ƒ์„ ์ฐจ์ง€ํ•œ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
02:19
So small businesses of 500 or fewer employees,
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๋”ฐ๋ผ์„œ ์ง์› ์ˆ˜๊ฐ€ 500๋ช… ์ดํ•˜์ธ ์†Œ๊ธฐ์—…
02:23
or you can call them workers
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๋˜๋Š” ๊ทผ๋กœ์ž๋ผ๊ณ  ๋ถ€๋ฅผ ์ˆ˜ ์žˆ๋Š”
02:25
make up over 99% of US employer firms.
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๋ฏธ๊ตญ ๊ณ ์šฉ์ฃผ ํšŒ์‚ฌ์˜ 99% ์ด์ƒ์ด ๊ตฌ์„ฑ๋ฉ๋‹ˆ๋‹ค.
02:29
So the majority, the vast majority
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๋”ฐ๋ผ์„œ ๋Œ€๋‹ค์ˆ˜์˜
02:32
of businesses in the US are small businesses.
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๋ฏธ๊ตญ ๊ธฐ์—…์€ ๋Œ€๋ถ€๋ถ„ ์†Œ๊ทœ๋ชจ ๊ธฐ์—…์ž…๋‹ˆ๋‹ค.
02:35
Now, speaking of Amazon, here is a stat,
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์ž, ์•„๋งˆ์กด์— ๋Œ€ํ•ด ๋งํ•˜์ž๋ฉด, ์—ฌ๊ธฐ ํ†ต๊ณ„๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
02:38
in just one year, Amazon displaced 62,000 shops
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๋‹จ 1๋…„ ๋งŒ์— ์•„๋งˆ์กด์€ 62,000๊ฐœ์˜ ์ƒ์ 
02:43
and 900,000 retail jobs.
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๊ณผ 900,000๊ฐœ์˜ ์†Œ๋งค ์ผ์ž๋ฆฌ๋ฅผ ๋Œ€์ฒดํ–ˆ์Šต๋‹ˆ๋‹ค.
02:47
So Amazon displaced 62,000 shops and 900,000 retail jobs.
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๊ทธ๋ž˜์„œ ์•„๋งˆ์กด์€ 62,000๊ฐœ์˜ ์ƒ์ ๊ณผ 900,000๊ฐœ์˜ ์†Œ๋งค ์ผ์ž๋ฆฌ๋ฅผ ๋Œ€์ฒดํ–ˆ์Šต๋‹ˆ๋‹ค.
02:53
And the last stat here is that
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๊ทธ๋ฆฌ๊ณ  ์—ฌ๊ธฐ์„œ ๋งˆ์ง€๋ง‰ ํ†ต๊ณ„๋Š”
02:56
the lockdowns caused over 100,000 of local small businesses
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ํ์‡„๋กœ ์ธํ•ด 100,000๊ฐœ๊ฐ€ ๋„˜๋Š” ์ง€์—ญ ์†Œ๊ธฐ์—…์ด
03:02
to close permanently.
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์˜๊ตฌ์ ์œผ๋กœ ๋ฌธ์„ ๋‹ซ์•˜๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:04
So this has been a big trend as well,
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๋”ฐ๋ผ์„œ ์ด๊ฒƒ์€
03:06
where a lot of small businesses had to close permanently,
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03:09
due to the restrictions placed by local and big governments.
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์ง€๋ฐฉ ์ •๋ถ€์™€ ๋Œ€๊ธฐ์—…์˜ ์ œํ•œ์œผ๋กœ ์ธํ•ด ๋งŽ์€ ์ค‘์†Œ๊ธฐ์—…์ด ์˜๊ตฌ์ ์œผ๋กœ ๋ฌธ์„ ๋‹ซ์•„์•ผ ํ•˜๋Š” ํฐ ์ถ”์„ธ์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.
03:15
So I think these three stats really highlight two things,
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๋”ฐ๋ผ์„œ ์ €๋Š” ์ด ์„ธ ๊ฐ€์ง€ ํ†ต๊ณ„๊ฐ€ ๋‘ ๊ฐ€์ง€ ์‚ฌ์‹ค์„ ๊ฐ•์กฐํ•œ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
03:19
the importance of buying local
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์ง€์—ญ ๋น„์ฆˆ๋‹ˆ์Šค์— ๊ด€์‹ฌ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ํ˜„์ง€ ๊ตฌ๋งค์˜ ์ค‘์š”์„ฑ
03:21
if you care about local businesses
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03:23
but also just the trend that is happening at the moment,
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๊ณผ
03:27
where online retailers
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์˜จ๋ผ์ธ ์†Œ๋งค์—…์ฒด๊ฐ€
03:28
are really taking over local businesses,
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์‹ค์ œ๋กœ ์ง€์—ญ ๋น„์ฆˆ๋‹ˆ์Šค๋ฅผ ์žฅ์•…ํ•˜๊ณ  ์žˆ๋Š” ํ˜„์žฌ ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š” ์ถ”์„ธ์ž…๋‹ˆ๋‹ค.
03:32
and this has been happening for years now.
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์ง€๊ธˆ ๋ช‡ ๋…„.
03:34
And I think there are two ways to look at this
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š”
03:36
when you're thinking about this and the implications.
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์—ฌ๋Ÿฌ๋ถ„์ด ์ด๊ฒƒ๊ณผ ๊ทธ ์˜๋ฏธ์— ๋Œ€ํ•ด ์ƒ๊ฐํ•  ๋•Œ ์ด๊ฒƒ์„ ๋ณด๋Š” ๋‘ ๊ฐ€์ง€ ๋ฐฉ๋ฒ•์ด ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
03:39
And the first one is to say, well this is happening
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์ฒซ ๋ฒˆ์งธ๋Š” ์ด๋Ÿฐ ์ผ์ด ์ผ์–ด๋‚˜๊ณ 
03:43
and it's very difficult to stop.
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์žˆ๊ณ  ๋ฉˆ์ถ”๊ธฐ๊ฐ€ ๋งค์šฐ ์–ด๋ ต๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:46
This is a trend that is just going to accelerate
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์ด๊ฒƒ์€ ๋‹จ์ง€ ๊ฐ€์†ํ™”๋  ์ถ”์„ธ
03:49
and it's going to be very difficult for that trend to stop.
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์ด๋ฉฐ ๊ทธ ์ถ”์„ธ๋ฅผ ๋ฉˆ์ถ”๋Š” ๊ฒƒ์€ ๋งค์šฐ ์–ด๋ ค์šธ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:53
And you can think about things in the past where,
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๊ทธ๋ฆฌ๊ณ  ๊ณผ๊ฑฐ
03:57
in the UK, during the Industrial Revolution,
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์˜๊ตญ, ์‚ฐ์—… ํ˜๋ช…,
04:00
and elsewhere too, in France, the Luddites
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ํ”„๋ž‘์Šค์˜ ๋Ÿฌ๋‹ค์ดํŠธ(Luddites)๋Š”
04:04
were a group of people
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04:05
who wanted to stop the machines coming in
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๊ธฐ๊ณ„๊ฐ€ ๋“ค์–ด์˜ค๋Š” ๊ฒƒ์„ ๋ง‰๊ณ 
04:09
and taking over their jobs
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์ผ์ž๋ฆฌ๋ฅผ ๋นผ์•—์œผ๋ ค๋Š” ์‚ฌ๋žŒ๋“ค์˜ ์ง‘๋‹จ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
04:11
when it came to producing cotton and other materials.
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๋ชฉํ™” ๋ฐ ๊ธฐํƒ€ ์žฌ๋ฃŒ ์ƒ์‚ฐ์—.
04:15
And you can see this all the time
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๊ทธ๋ฆฌ๊ณ  ์ „ํ†ต์ ์ธ ํƒ์‹œ๋ฅผ ๋Œ€์ฒดํ•œ ์ฐจ๋Ÿ‰ ์„œ๋น„์Šค์ธ Uber์™€ ๊ฐ™์€
04:17
when a new type of industry comes in, like Uber,
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์ƒˆ๋กœ์šด ์œ ํ˜•์˜ ์‚ฐ์—…์ด ๋“ฑ์žฅํ•  ๋•Œ๋งˆ๋‹ค ์ด๊ฒƒ์„ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค
04:21
which is the car ride service
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04:24
which has taken over traditional taxi cabs.
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.
04:28
And I've been in countries
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š”
04:30
where there have been big protests
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04:31
for example, in France, from taxi drivers
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์˜ˆ๋ฅผ ๋“ค์–ด ํ”„๋ž‘์Šค์—์„œ
04:34
against companies such as Uber.
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Uber์™€ ๊ฐ™์€ ํšŒ์‚ฌ์— ๋Œ€ํ•œ ํƒ์‹œ ๊ธฐ์‚ฌ๋“ค์˜ ๋Œ€๊ทœ๋ชจ ์‹œ์œ„๊ฐ€ ์žˆ์—ˆ๋˜ ๊ตญ๊ฐ€์— ๊ฐ€๋ดค์Šต๋‹ˆ๋‹ค.
04:37
But it's one of these things where you think, okay,
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๊ทธ๋Ÿฌ๋‚˜ ๊ทธ๊ฒƒ์€ ๋‹น์‹ ์ด ์ƒ๊ฐํ•˜๋Š” ๊ฒƒ ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค. ์ข‹์•„,
04:41
is this a trend that's going to happen anyway?
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์ด๊ฒƒ์ด ์–ด์จŒ๋“  ์ผ์–ด๋‚  ์ถ”์„ธ์ž…๋‹ˆ๊นŒ?
04:44
Is automation and online shopping and apps like Uber,
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์ž๋™ํ™”์™€ ์˜จ๋ผ์ธ ์‡ผํ•‘, Uber์™€ ๊ฐ™์€ ์•ฑ์ด
04:49
are they just going to take over?
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๊ทธ๋Œ€๋กœ ์ด์–ด๋ฐ›์„๊นŒ์š”? ๊ทธ๊ฒƒ์ด
04:50
Is that the trend that is going to happen
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์ผ์–ด๋‚  ์ถ”์„ธ์ด๊ณ 
04:53
and we can't do anything about it?
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์šฐ๋ฆฌ๋Š” ๊ทธ๊ฒƒ์— ๋Œ€ํ•ด ์•„๋ฌด๊ฒƒ๋„ ํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๊นŒ?
04:56
And the second way to look at it is to think,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์„ ๋ณด๋Š” ๋‘ ๋ฒˆ์งธ ๋ฐฉ๋ฒ•์€ ์ƒ๊ฐํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
04:58
well, what can I do,
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์Œ, ๋‚ด๊ฐ€ ๋ฌด์—‡์„ ํ•  ์ˆ˜ ์žˆ๊ณ , ์ด ์ƒํ™ฉ์—์„œ
05:00
what do I think is best in these situations?
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๋‚ด๊ฐ€ ์ƒ๊ฐํ•˜๊ธฐ์— ์ตœ์„ ์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜๋Š” ๊ฒƒ์€ ๋ฌด์—‡์ž…๋‹ˆ๊นŒ ?
05:03
And how can I as a person
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ๋žŒ์œผ๋กœ์„œ
05:05
change these types of trends and behaviors?
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์ด๋Ÿฌํ•œ ์œ ํ˜•์˜ ๊ฒฝํ–ฅ๊ณผ ํ–‰๋™์„ ์–ด๋–ป๊ฒŒ ๋ฐ”๊ฟ€ ์ˆ˜ ์žˆ์Šต๋‹ˆ๊นŒ?
05:09
And personally, I think it is super important to buy local,
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๊ทธ๋ฆฌ๊ณ  ๊ฐœ์ธ์ ์œผ๋กœ ํ˜„์ง€ ๊ตฌ๋งค๊ฐ€ ๊ต‰์žฅํžˆ ์ค‘์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋Š”๋ฐ, ์•ž์„œ
05:13
and the stats that I shared before talk about this.
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๊ณต์œ ํ•œ ํ†ต๊ณ„๋„ ์ด์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•ฉ๋‹ˆ๋‹ค.
05:16
And another stat here to highlight it is that
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์—ฌ๊ธฐ์„œ ๊ฐ•์กฐํ•  ๋˜ ๋‹ค๋ฅธ ํ†ต๊ณ„๋Š”
05:21
if every US family spent just $10 extra locally,
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๋ชจ๋“  ๋ฏธ๊ตญ ๊ฐ€์กฑ์ด
05:26
instead of at a big box or national trade chain,
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ํฐ ์ƒ์ž ๋‚˜ ์ „๊ตญ ๋ฌด์—ญ ์ฒด์ธ ๋Œ€์‹  ํ˜„์ง€์—์„œ 10๋‹ฌ๋Ÿฌ๋งŒ ์ถ”๊ฐ€๋กœ ์ง€์ถœํ•œ๋‹ค๋ฉด,
05:30
so if they spent $10 on a local company
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๋”ฐ๋ผ์„œ ๊ทธ๋“ค์ด ๊ตญ๋‚ด ํšŒ์‚ฌ๊ฐ€ ์•„๋‹Œ ์ง€์—ญ ํšŒ์‚ฌ์— 10๋‹ฌ๋Ÿฌ๋ฅผ ์ง€์ถœํ•œ๋‹ค๋ฉด
05:34
versus a national company,
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05:36
over 9.3 billion would be directly returned
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93์–ต ๋‹ฌ๋Ÿฌ ์ด์ƒ์ด ์ง์ ‘์ ์œผ๋กœ ์ง€์ถœ๋  ๊ฒƒ์ด๋ผ๋Š” ์ ์ž…๋‹ˆ๋‹ค.
05:42
to our local economies.
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์šฐ๋ฆฌ ์ง€์—ญ ๊ฒฝ์ œ๋กœ ๋Œ์•„์™”์Šต๋‹ˆ๋‹ค.
05:44
So the benefit of buying local is it's going to benefit
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๋”ฐ๋ผ์„œ ํ˜„์ง€ ๊ตฌ๋งค์˜ ์ด์ ์€ ์ง€์—ญ ๊ฒฝ์ œ์— ๋„์›€์ด ๋œ๋‹ค๋Š” ๊ฒƒ ์ž…๋‹ˆ๋‹ค
05:48
your local economy, because when you spend money in stores
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. ์ƒ์  ์ฃผ์ธ์ด ๊ฑฐ์ฃผํ•˜๋Š” ์ƒ์ ์—์„œ ๋ˆ์„ ์ง€์ถœํ•˜๋ฉด
05:52
where the people who own the stores live in your local area
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05:56
then that money is going to stay in the local area
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๊ทธ ๋ˆ์ด ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๊ฐ€๋Š” ๋Œ€์‹  ์ง€์—ญ์— ๋จธ๋ฌผ๊ฒŒ ๋˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
05:59
instead of going to people who work in different cities
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๋‹ค๋ฅธ ๋„์‹œ์—์„œ ์ผํ•˜๊ณ 
06:03
and to a company that is just going to take the money
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๋ˆ์„ ๋ฒŒ๊ณ 
06:07
and make profit.
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์ด์ต์„ ๋‚ผ ํšŒ์‚ฌ์— ๊ทผ๋ฌดํ•˜๋Š” ์‚ฌ๋žŒ.
06:09
Now, before I go on about some of my habits,
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์ด์ œ ์ œ ์Šต๊ด€์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜๊ธฐ ์ „์—
06:11
I do wanna talk about what it was like growing up in the UK
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์˜๊ตญ์—์„œ ์ž๋ผ๋Š” ๊ฒƒ์ด ์–ด๋• ๋Š”์ง€, ํ˜„์ง€์—์„œ ๊ตฌ๋งคํ•˜๋Š” ๊ฒƒ์ด
06:15
and just how much more emphasis there was on buying local
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์–ผ๋งˆ๋‚˜ ๋” ๊ฐ•์กฐ ๋˜์—ˆ๋Š”์ง€,
06:20
and just how much more of a way of life it was.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์ด ์–ผ๋งˆ๋‚˜ ๋” ๋งŽ์€ ์‚ถ ์˜ ๋ฐฉ์‹์ด์—ˆ๋Š”์ง€์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
06:22
So in the 80s and 90s,
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๊ทธ๋ž˜์„œ 80~90๋…„๋Œ€์—๋Š”
06:24
there wasn't anything like online shopping,
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์˜จ๋ผ์ธ ์‡ผํ•‘ ๊ฐ™์€ ๊ฒŒ ์—†์—ˆ๊ณ , ๋ฒˆํ™”๊ฐ€๋ฅผ ์ ๊ฑฐํ•˜๋Š”
06:27
but there was the emergence of big box stores,
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๋Œ€ํ˜•๋งˆํŠธ,
06:31
big companies, national companies
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๋Œ€๊ธฐ์—…, ๊ตญ์˜๊ธฐ์—…๋“ค์ด ๋“ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค
06:33
that took over high streets.
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.
06:36
So if you went to the center of Preston,
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๊ทธ๋ž˜์„œ
06:40
the city or town where I grew up,
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์ œ๊ฐ€ ์ž๋ž€ ๋„์‹œ๋‚˜ ๋งˆ์„์ธ ํ”„๋ ˆ์Šคํ„ด ์ค‘์‹ฌ๊ฐ€์— ๊ฐ€๋ฉด
06:43
then in the past there would have been
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๊ณผ๊ฑฐ์—๋Š”
06:45
all these local businesses.
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์ด๋Ÿฌํ•œ ๋ชจ๋“  ์ง€์—ญ ๋น„์ฆˆ๋‹ˆ์Šค๊ฐ€ ์žˆ์—ˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:46
So people who were selling jewelry, food, clothes,
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๊ทธ๋ž˜์„œ ์žฅ์‹ ๊ตฌ, ์Œ์‹, ์˜ท,
06:51
all on the market or on the high street.
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๋ชจ๋“  ๊ฒƒ์„ ์‹œ์žฅ์ด๋‚˜ ๋ฒˆํ™”๊ฐ€์—์„œ ํŒŒ๋Š” ์‚ฌ๋žŒ๋“ค์ด์—ˆ์Šต๋‹ˆ๋‹ค.
06:55
But then that changed a lot I think in the 70s, 80s, 90s
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ํ•˜์ง€๋งŒ 70๋…„๋Œ€, 80๋…„๋Œ€, 90๋…„๋Œ€์—๋Š”
06:59
where the big box stores, the big companies
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ํฐ ๋ฐ•์Šค ์Šคํ† ์–ด, ๋Œ€๊ธฐ์—…์ด
07:02
took over the high street,
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๋ฒˆํ™”๊ฐ€๋ฅผ ์ ๋ นํ•˜๊ณ 
07:03
and basically ran all the small businesses out of business.
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๊ธฐ๋ณธ์ ์œผ๋กœ ๋ชจ๋“  ์†Œ๊ธฐ์—…์„ ํ์—…์‹œ์ผฐ๋˜ 70๋…„๋Œ€, 80๋…„๋Œ€, 90๋…„๋Œ€์— ๋งŽ์ด ๋ฐ”๋€Œ์—ˆ์Šต๋‹ˆ๋‹ค.
07:09
But what I remember growing up
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ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ์ž๋ผ๋ฉด์„œ ๊ธฐ์–ตํ•˜๋Š” ๊ฒƒ์€
07:11
is something a little bit different,
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์•ฝ๊ฐ„ ๋‹ค๋ฅธ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
07:12
because I used to have a milk round
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์™œ๋ƒํ•˜๋ฉด ์ €๋Š”
07:15
where I used to deliver milk to people's houses.
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์‚ฌ๋žŒ๋“ค์˜ ์ง‘์— ์šฐ์œ ๋ฅผ ๋ฐฐ๋‹ฌํ•˜๊ณค ํ–ˆ๋˜ ๋ฐ€ํฌ ๋ผ์šด๋“œ๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
07:20
And in the past, the vast majority of people
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๊ทธ๋ฆฌ๊ณ  ๊ณผ๊ฑฐ์—๋Š” ๋Œ€๋‹ค์ˆ˜์˜ ์‚ฌ๋žŒ๋“ค์ด
07:23
got their milk from the local milkmen.
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์ง€์—ญ ์šฐ์œ  ๋ฐฐ๋‹ฌ์›์—๊ฒŒ์„œ ์šฐ์œ ๋ฅผ ์–ป์—ˆ์Šต๋‹ˆ๋‹ค.
07:26
And you couldn't really,
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07:27
people didn't get milk from the supermarket,
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์‚ฌ๋žŒ๋“ค์€ ์Šˆํผ๋งˆ์ผ“์—์„œ ์šฐ์œ ๋ฅผ ์‚ฌ๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๋ผ
07:30
they had it delivered.
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๋ฐฐ๋‹ฌ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค.
07:31
And we also had other things delivered too,
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ๋˜ํ•œ
07:34
like the the fishman would come over once a week in his van
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์–ด๋ถ€๊ฐ€ ์ผ์ฃผ์ผ์— ํ•œ ๋ฒˆ ๋ฐด์„ ํƒ€๊ณ  ์™€์„œ
07:38
and you would go out to the van and buy fish
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๋‹น์‹ ์ด ๋ฐด์— ๋‚˜๊ฐ€์„œ
07:41
directly from the fishman.
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์–ด๋ถ€์—๊ฒŒ์„œ ์ง์ ‘ ์ƒ์„ ์„ ์‚ฌ๋Š” ๊ฒƒ๊ณผ ๊ฐ™์€ ๋‹ค๋ฅธ ๊ฒƒ๋“ค๋„ ๋ฐฐ๋‹ฌํ–ˆ์Šต๋‹ˆ๋‹ค.
07:42
And then you would go to the local market or the butcher's
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๊ทธ๋Ÿฐ ๋‹ค์Œ ํ˜„์ง€ ์‹œ์žฅ์ด๋‚˜ ์ •์œก์ ์—
07:45
to get your meat.
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๊ณ ๊ธฐ๋ฅผ ์‚ฌ๋Ÿฌ ๊ฐ‘๋‹ˆ๋‹ค.
07:47
And all these companies, businesses were local businesses.
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๊ทธ๋ฆฌ๊ณ  ์ด ๋ชจ๋“  ํšŒ์‚ฌ, ์‚ฌ์—…์ฒด๋Š” ์ง€์—ญ ์‚ฌ์—…์ฒด์˜€์Šต๋‹ˆ๋‹ค.
07:50
So you wouldn't go to the supermarket to get the milk,
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๊ทธ๋ž˜์„œ ๋‹น์‹ ์€ ์šฐ์œ ,
07:53
the fish and the meat,
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์ƒ์„ , ๊ณ ๊ธฐ๋ฅผ ์‚ฌ๋Ÿฌ ์Šˆํผ๋งˆ์ผ“์— ๊ฐ€๋Š” ๊ฒƒ์ด
07:55
instead, you would get these from three different places.
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์•„๋‹ˆ๋ผ ์„ธ ๊ณณ์—์„œ ์ด๊ฒƒ๋“ค์„ ์‚ฌ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
07:59
And I used to have a milk round
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๊ทธ๋ฆฌ๊ณ  ๋‚˜๋Š”
08:00
where I delivered the milk to people's doors.
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์šฐ์œ ๋ฅผ ์‚ฌ๋žŒ๋“ค์˜ ์ง‘์œผ๋กœ ๋ฐฐ๋‹ฌํ•˜๋Š” ์šฐ์œ  ๋ผ์šด๋“œ๋ฅผ ๊ฐ€์กŒ์Šต๋‹ˆ๋‹ค.
08:03
This job was brutal because I used to do it
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08:06
from 5:00 till 7:00 in the morning.
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์•„์นจ 5์‹œ๋ถ€ํ„ฐ 7์‹œ๊นŒ์ง€ ํ•˜๋˜ ์ผ์ด๋ผ ์ž”์ธํ–ˆ์Šต๋‹ˆ๋‹ค.
08:08
I used to wake up at 4:30
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๋‚˜๋Š” 4์‹œ 30๋ถ„์— ์ผ์–ด๋‚˜๊ณค ํ–ˆ๊ณ 
08:10
and I did it in the winter, it was freezing cold.
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๋‚˜๋Š” ๊ทธ๊ฒƒ์„ ๊ฒจ์šธ์— ํ–ˆ๋‹ค .
08:14
And then I went to school for the rest of the day so,
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๊ทธ๋Ÿฐ ๋‹ค์Œ ๋‚˜๋จธ์ง€ ํ•˜๋ฃจ ๋™์•ˆ ํ•™๊ต์— ๊ฐ”๊ธฐ ๋•Œ๋ฌธ์—
08:17
that was one of the toughest jobs I've had.
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๊ทธ๊ฒƒ์€ ๋‚ด๊ฐ€ ๊ฐ€์ง„ ๊ฐ€์žฅ ํž˜๋“  ์ง์—… ์ค‘ ํ•˜๋‚˜์˜€์Šต๋‹ˆ๋‹ค.
08:20
And I'm not sure the reason why it has changed so much.
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๊ทธ๋ฆฌ๊ณ  ์™œ ๊ทธ๋ ‡๊ฒŒ ๋งŽ์ด ๋ณ€ํ–ˆ๋Š”์ง€ ์ž˜ ๋ชจ๋ฅด๊ฒ ์Šต๋‹ˆ๋‹ค.
08:22
I think a big reason is convenience,
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ํฐ ์ด์œ ๋Š” ํŽธ๋ฆฌํ•จ ๋•Œ๋ฌธ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
08:25
where supermarkets started to
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์Šˆํผ๋งˆ์ผ“์€
08:27
stock everything that you needed including clothes and toys
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์˜ท, ์žฅ๋‚œ๊ฐ,
08:31
and everything else.
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๊ธฐํƒ€ ๋ชจ๋“  ๊ฒƒ์„ ํฌํ•จํ•˜์—ฌ ํ•„์š”ํ•œ ๋ชจ๋“  ๊ฒƒ์„ ๋น„์ถ•ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:33
So you could go to one shop once a week
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๋”ฐ๋ผ์„œ ์ผ์ฃผ์ผ์— ํ•œ ๋ฒˆ ์ƒ์ ์— ๊ฐ€์„œ
08:35
and get everything that you need.
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ํ•„์š”ํ•œ ๋ชจ๋“  ๊ฒƒ์„ ์–ป์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
08:37
And also think that a lot of families now have
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๋˜ํ•œ ํ˜„์žฌ ๋งŽ์€ ๊ฐ€์ •์—์„œ
08:41
the two parents working all the time.
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๋‘ ๋ถ€๋ชจ๊ฐ€ ํ•ญ์ƒ ์ผ์„ ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
08:43
And obviously this is based on Western countries,
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๊ทธ๋ฆฌ๊ณ  ๋ถ„๋ช…ํžˆ ์ด๊ฒƒ์€ ์„œ๊ตฌ ๊ตญ๊ฐ€,
08:47
countries like the UK and the US and my experience of that.
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์˜๊ตญ๊ณผ ๋ฏธ๊ตญ๊ณผ ๊ฐ™์€ ๊ตญ๊ฐ€ ์™€ ๊ทธ์— ๋Œ€ํ•œ ์ œ ๊ฒฝํ—˜์„ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•ฉ๋‹ˆ๋‹ค.
08:51
But it'd be also interesting to know
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ํ•˜์ง€๋งŒ
08:52
what it's like where you live too.
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๋‹น์‹ ์ด ์‚ฌ๋Š” ๊ณณ์ด ์–ด๋–ค์ง€ ์•„๋Š” ๊ฒƒ๋„ ํฅ๋ฏธ๋กœ์šธ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
08:54
So if there's a comment section below,
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๋”ฐ๋ผ์„œ ์•„๋ž˜์— ์˜๊ฒฌ ์„น์…˜์ด ์žˆ๋Š” ๊ฒฝ์šฐ
08:56
please just give me your thoughts on this
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์ด์— ๋Œ€ํ•œ ๊ท€ํ•˜์˜ ์ƒ๊ฐ
08:59
and how it has changed over the years.
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๊ณผ ์ˆ˜๋…„ ๋™์•ˆ ์–ด๋–ป๊ฒŒ ๋ณ€๊ฒฝ๋˜์—ˆ๋Š”์ง€ ์•Œ๋ ค์ฃผ์‹ญ์‹œ์˜ค.
09:02
But I think the fact that
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ํ•˜์ง€๋งŒ
09:03
two parents are now working full time,
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์ง€๊ธˆ์€ ๋‘ ๋ถ€๋ชจ๊ฐ€ ํ’€ํƒ€์ž„์œผ๋กœ ์ผํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์—
09:06
you don't really have the ability for one parent
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ํ•œ ๋ถ€๋ชจ๊ฐ€
09:08
to be able to go and do all these things
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๊ฐ€์„œ ์ด ๋ชจ๋“  ์ผ์„
09:11
and to clean the house,
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ํ•˜๊ณ  ์ง‘ ์ฒญ์†Œ๋ฅผ ํ•œ ๋‹ค์Œ
09:12
and then go to different shops and buy local
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๋‹ค๋ฅธ ์ƒ์ ์— ๊ฐ€์„œ ํ˜„์ง€ ์ œํ’ˆ์„ ๊ตฌ์ž…ํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์ด ์‹ค์ œ๋กœ๋Š” ์—†๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
09:15
and going from supermarkets to having everything,
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๊ทธ๋ฆฌ๊ณ  ์Šˆํผ๋งˆ์ผ“์—์„œ ๋ชจ๋“  ๊ฒƒ์„ ๊ฐ–๋Š” ๊ฒƒ์œผ๋กœ ์ด๋™ํ•ฉ๋‹ˆ๋‹ค.
09:19
now, we're really starting the emergence
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์ด์ œ ์šฐ๋ฆฌ๋Š” ์‹ค์ œ๋กœ
09:22
of the online experience.
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์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ์ถœํ˜„์„ ์‹œ์ž‘ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
09:24
And one of the good news stories for local businesses
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๊ทธ๋ฆฌ๊ณ  ์ง€์—ญ ๋น„์ฆˆ๋‹ˆ์Šค์— ๋Œ€ํ•œ ํฌ์†Œ์‹ ์ค‘ ํ•˜๋‚˜๋Š”
09:27
is that they can also get part of this
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๊ทธ๋“ค๋„ ์ด ์˜จ๋ผ์ธ ์‡ผํ•‘ ๊ฒฝํ—˜์˜ ์ผ๋ถ€๋ฅผ ์–ป์„ ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค
09:31
online shopping experience.
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.
09:33
So for example, I am trying to be more conscious
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์˜ˆ๋ฅผ ๋“ค์–ด, ์ €๋Š” ๋” ์˜์‹์ ์ด ๋˜๋ ค๊ณ  ๋…ธ๋ ฅํ•˜๊ณ 
09:36
and I'm trying to buy more things from local businesses.
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์žˆ์œผ๋ฉฐ ์ง€์—ญ ๋น„์ฆˆ๋‹ˆ์Šค์—์„œ ๋” ๋งŽ์€ ๊ฒƒ์„ ๊ตฌ๋งคํ•˜๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
09:40
And one of the things I'm doing is
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๊ทธ๋ฆฌ๊ณ  ์ œ๊ฐ€ ํ•˜๊ณ  ์žˆ๋Š” ์ผ ์ค‘ ํ•˜๋‚˜๋Š”
09:42
I'm using a local farm now
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์ง€๊ธˆ ์ง€์—ญ ๋†์žฅ์„ ์‚ฌ์šฉํ•˜๊ณ 
09:43
and I've been doing this for a while actually
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์žˆ๊ณ  ํ•œ๋™์•ˆ ์‹ค์ œ๋กœ
09:45
to buy most of the meat,
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๋Œ€๋ถ€๋ถ„์˜ ๊ณ ๊ธฐ๋ฅผ ์‚ฌ๊ธฐ ์œ„ํ•ด ์ด ์ผ์„ ํ•ด์™”์Šต๋‹ˆ๋‹ค.
09:47
because the meat is high quality,
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09:49
they have good practices, and again,
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,
09:52
it keeps the money within the local economy,
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์ง€์—ญ ๊ฒฝ์ œ,
09:56
within the local area.
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์ง€์—ญ ๋‚ด์—์„œ ๋ˆ์„ ์œ ์ง€ํ•ฉ๋‹ˆ๋‹ค.
09:58
So that's one thing I'm trying to do more of
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๊ทธ๋ž˜์„œ ๊ทธ๊ฒƒ์ด ์ œ๊ฐ€ ๋” ๋งŽ์€ ์ผ์„ ํ•˜๋ ค๊ณ  ๋…ธ๋ ฅํ•˜๋Š” ํ•œ ๊ฐ€์ง€
10:00
and just make that more part of my life.
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์ด๋ฉฐ ๊ทธ๊ฒƒ์„ ์ œ ์‚ถ์˜ ๋” ๋งŽ์€ ๋ถ€๋ถ„์œผ๋กœ ๋งŒ๋“ค๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
10:03
And another thing that has really taken off
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๊ทธ๋ฆฌ๊ณ 
10:05
I think over the last 10 to 15 years in the US
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๋ฏธ๊ตญ์—์„œ ์ง€๋‚œ 10~15๋…„ ๋™์•ˆ ์ •๋ง๋กœ ์ธ๊ธฐ๋ฅผ ๋Œ์—ˆ๋˜ ๋˜ ๋‹ค๋ฅธ ๊ฒƒ์€
10:08
is the farmer's market.
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ํŒŒ๋จธ์Šค ๋งˆ์ผ“์ž…๋‹ˆ๋‹ค.
10:10
And this is where farmers will bring their produce,
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ๋†๋ถ€๋“ค์ด ๊ทธ๋“ค์˜ ์ƒ์‚ฐ๋ฌผ,
10:15
mainly vegetables and fruit,
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์ฃผ๋กœ ์•ผ์ฑ„์™€ ๊ณผ์ผ์„ ๊ฐ€์ ธ์˜ค๋Š” ๊ณณ
10:19
but also you get cheeses and meat and other products too.
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์ด์ง€๋งŒ ์น˜์ฆˆ์™€ ์œก๋ฅ˜ ๋ฐ ๊ธฐํƒ€ ์ œํ’ˆ๋„ ๊ฐ€์ ธ์˜ต๋‹ˆ๋‹ค.
10:23
And they'll bring them to an area
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์€ ๊ทธ๊ฒƒ๋“ค์„
10:25
in different areas around town,
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๋งˆ์„ ์ฃผ๋ณ€์˜ ๋‹ค๋ฅธ ์ง€์—ญ์œผ๋กœ ๊ฐ€์ ธ๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:28
and then you can go there and buy directly from the farmer.
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๊ทธ๋Ÿฌ๋ฉด ๋‹น์‹ ์€ ๊ฑฐ๊ธฐ์— ๊ฐ€์„œ ๋†๋ถ€์—๊ฒŒ์„œ ์ง์ ‘ ์‚ด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
10:31
And this is another way for people to buy local.
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ์‚ฌ๋žŒ๋“ค์ด ํ˜„์ง€์—์„œ ๊ตฌ๋งคํ•˜๋Š” ๋˜ ๋‹ค๋ฅธ ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค .
10:35
And it also brings about that community element too
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๋˜ํ•œ
10:38
because usually there is music,
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์ผ๋ฐ˜์ ์œผ๋กœ ์Œ์•…์ด ์žˆ๊ณ 
10:40
you see the same people that all the time,
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ํ•ญ์ƒ ๊ฐ™์€ ์‚ฌ๋žŒ๋“ค์„ ๋ณด๊ณ 
10:42
and you're engaging with farmers in a real way.
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์‹ค์ œ ๋ฐฉ์‹์œผ๋กœ ๋†๋ถ€๋“ค๊ณผ ๊ต๋ฅ˜ํ•˜๊ธฐ ๋•Œ๋ฌธ์— ์ปค๋ฎค๋‹ˆํ‹ฐ ์š”์†Œ๋„ ๊ฐ€์ ธ์˜ต๋‹ˆ๋‹ค.
10:46
And just to go back to the online shopping part,
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๊ทธ๋ฆฌ๊ณ  ์˜จ๋ผ์ธ ์‡ผํ•‘ ๋ถ€๋ถ„์œผ๋กœ ๋Œ์•„๊ฐ€์„œ
10:49
like I said a lot of businesses now
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์ œ๊ฐ€ ๋งํ–ˆ๋“ฏ์ด ์ง€๊ธˆ ๋งŽ์€ ๊ธฐ์—…๋“ค์ด
10:51
are setting themselves up
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10:53
so that you can buy online from them
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์—ฌ๋Ÿฌ๋ถ„์ด ๊ทธ๋“ค๋กœ๋ถ€ํ„ฐ ์˜จ๋ผ์ธ์œผ๋กœ ๊ตฌ๋งค
10:56
and have things delivered.
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ํ•˜๊ณ  ๋ฌผ๊ฑด์„ ๋ฐฐ๋‹ฌ๋ฐ›์„ ์ˆ˜ ์žˆ๋„๋ก ์Šค์Šค๋กœ๋ฅผ ์„ค์ •ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
10:57
So I know a few people who own businesses,
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๊ทธ๋ž˜์„œ ์ €๋Š” ์ œ๊ฐ€ ์‚ด๊ณ  ์žˆ๋Š” ์ง€์—ญ์˜ ๋ ˆ์Šคํ† ๋ž‘์„ ํฌํ•จํ•˜์—ฌ ์‚ฌ์—…์ฒด๋ฅผ ์šด์˜ํ•˜๋Š” ๋ช‡๋ช‡ ์‚ฌ๋žŒ๋“ค์„ ์•Œ๊ณ 
11:00
including restaurants in the area where I live
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11:03
and they've started to do a lot more of that.
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์žˆ์œผ๋ฉฐ ๊ทธ๋“ค์€ ๋” ๋งŽ์€ ์ผ์„ ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
11:06
This started really from the coronavirus lockdowns
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์ด๊ฒƒ์€ ์‹ค์ œ๋กœ ์ฝ”๋กœ๋‚˜๋ฐ”์ด๋Ÿฌ์Šค ๋ด‰์‡„์—์„œ ์‹œ์ž‘๋˜์—ˆ์Šต๋‹ˆ๋‹ค
11:09
where people, while businesses
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. ๊ธฐ์—…์ด ์‚ด์•„๋‚จ์„
11:12
the only way they could survive was to deliver things,
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์ˆ˜ ์žˆ๋Š” ์œ ์ผํ•œ ๋ฐฉ๋ฒ•์€ ๋ฌผ๊ฑด์„ ๋ฐฐ๋‹ฌํ•˜๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
11:16
so this is happening with alcohol,
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๊ทธ๋ž˜์„œ ์ด๊ฒƒ์€ ์ˆ ๊ณผ
11:19
this is happening with food,
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์Œ์‹์—์„œ ์ผ์–ด๋‚˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
11:20
we know people who own a coffee company now
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์šฐ๋ฆฌ๋Š” ํ˜„์žฌ ์ปคํ”ผ ํšŒ์‚ฌ๋ฅผ ์†Œ์œ ํ•˜๊ณ 
11:23
who are delivering local coffee,
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์ง€์—ญ ์ปคํ”ผ๋ฅผ ๋ฐฐ๋‹ฌํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ,
11:25
people who have a tea company delivering local tea.
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ํ˜„์ง€ ์ฐจ๋ฅผ ๋ฐฐ๋‹ฌํ•˜๋Š” ์ฐจ ํšŒ์‚ฌ๊ฐ€ ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค.
11:29
So there are ways to marry, which means mix
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๋”ฐ๋ผ์„œ ๊ฒฐํ˜ผํ•˜๋Š” ๋ฐฉ๋ฒ•์ด ์žˆ์Šต๋‹ˆ๋‹ค . ์ฆ‰,
11:35
the ability or the convenience of buying online
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์˜จ๋ผ์ธ ๊ตฌ๋งค
11:39
and also buying local.
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์™€ ํ˜„์ง€ ๊ตฌ๋งค์˜ ๊ธฐ๋Šฅ ๋˜๋Š” ํŽธ์˜์„ฑ์„ ํ˜ผํ•ฉํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
11:41
And just one of the differences that
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๊ทธ๋ฆฌ๊ณ 
11:43
I have noticed in a big way,
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์ œ๊ฐ€ ํฌ๊ฒŒ ์•Œ์•„์ฐจ๋ฆฐ ์ฐจ์ด์  ์ค‘ ํ•˜๋‚˜๋Š”
11:45
and this goes back to a podcast episode I did
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11:47
where I talked about getting around cities.
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๋„์‹œ๋ฅผ ๋Œ์•„๋‹ค๋‹ˆ๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ–ˆ๋˜ ํŒŸ์บ์ŠคํŠธ ์—ํ”ผ์†Œ๋“œ๋กœ ๊ฑฐ์Šฌ๋Ÿฌ ์˜ฌ๋ผ๊ฐ‘๋‹ˆ๋‹ค.
11:50
And this is comparing mainly places like Spain to the US
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€
11:56
where people are more reliant on the car in the US
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์‚ฌ๋žŒ๋“ค์ด ๋ฏธ๊ตญ์—์„œ ์ฐจ์— ๋” ์˜์กดํ•˜๊ณ 
11:59
and it's not walkable.
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๊ฑธ์„ ์ˆ˜ ์—†๋Š” ์ŠคํŽ˜์ธ๊ณผ ๊ฐ™์€ ๊ณณ์„ ์ฃผ๋กœ ๋ฏธ๊ตญ๊ณผ ๋น„๊ตํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
12:00
It's very difficult to walk places in certain cities.
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ํŠน์ • ๋„์‹œ์˜ ์žฅ์†Œ๋ฅผ ๊ฑท๋Š” ๊ฒƒ์€ ๋งค์šฐ ์–ด๋ ต์Šต๋‹ˆ๋‹ค.
12:05
And like I said, New York and places like Chicago,
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์ œ๊ฐ€ ๋งํ–ˆ๋“ฏ์ด ๋‰ด์š• ๊ณผ ์‹œ์นด๊ณ  ๊ฐ™์€ ๊ณณ์€
12:09
they are different.
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๋‹ค๋ฆ…๋‹ˆ๋‹ค.
12:10
But when you go to small town, America, it's quite difficult
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ํ•˜์ง€๋งŒ ๋ฏธ๊ตญ์˜ ์ž‘์€ ๋งˆ์„์— ๊ฐ€๋ฉด ์ƒ๋‹นํžˆ ์–ด๋ ต
12:14
or small cities, it's difficult to walk around town,
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๊ฑฐ๋‚˜ ์ž‘์€ ๋„์‹œ์—์„œ๋Š” ์‹œ๋‚ด๋ฅผ ๋Œ์•„ ๋‹ค๋‹ˆ๊ธฐ๊ฐ€ ์–ด๋ ต์Šต๋‹ˆ๋‹ค.
12:17
which means that you can't just walk and go past local shops
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12:21
and brow shops,
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12:22
instead you get in your car, you go to shops in your car.
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๋‹น์‹ ์˜ ์ฐจ์— ์žˆ๋Š” ์ƒ์ ์— ๊ฐ€์‹ญ์‹œ์˜ค.
12:26
And again, this is like
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๊ทธ๋ฆฌ๊ณ  ๋‹ค์‹œ ๋งํ•˜์ง€๋งŒ ์ด๊ฒƒ์€
12:27
the breakdown of local communities in a way
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์–ด๋–ค ๋ฉด์—์„œ ์ง€์—ญ ์‚ฌํšŒ์˜ ๋ถ•๊ดด์™€ ๊ฐ™์œผ๋ฉฐ ์ง€์—ญ ์‚ฌํšŒ์˜ ์ผ๋ถ€๋ผ๊ณ  ๋Š๋ผ์ง€ ์•Š์„ ๋•Œ
12:29
and it's difficult to then reinvest and to buy local
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์žฌํˆฌ์žํ•˜๊ณ  ์ง€์—ญ์„ ๊ตฌ๋งคํ•˜๊ธฐ๊ฐ€ ์–ด๋ ต์Šต๋‹ˆ๋‹ค
12:34
when you don't feel part of that community.
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.
12:36
So I think the farmer's market is a great thing
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๊ทธ๋ž˜์„œ ๋†์‚ฐ๋ฌผ ์‹œ์žฅ์€
12:39
that's happening in the US,
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๋ฏธ๊ตญ์—์„œ ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š” ์ข‹์€ ์ผ์ด๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
12:41
but if we do have that detachment from local communities,
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ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๊ฐ€ ์ง€์—ญ ์‚ฌํšŒ์—์„œ ๋ถ„๋ฆฌ๋˜์–ด ์žˆ๋‹ค๋ฉด ์ง€์—ญ ํšŒ์‚ฌ์—์„œ
12:45
the ability to buy online from local companies
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์˜จ๋ผ์ธ์œผ๋กœ ๊ตฌ๋งคํ•  ์ˆ˜ ์žˆ๋Š” ๋Šฅ๋ ฅ์€
12:49
is a big step forward.
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ํฐ ๋ฐœ์ „์ž…๋‹ˆ๋‹ค.
12:51
So hopefully that has given you
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12:52
some good listening practice.
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์ข‹์€ ๋“ฃ๊ธฐ ์—ฐ์Šต์ด ๋˜์—ˆ๊ธฐ๋ฅผ ๋ฐ”๋ž๋‹ˆ๋‹ค.
12:53
Before you go, please, if you have enjoyed this episode,
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๊ฐ€๊ธฐ ์ „์— ์ด ์—ํ”ผ์†Œ๋“œ๊ฐ€ ์ฆ๊ฑฐ์šฐ์…จ๋‹ค๋ฉด
12:57
share it with a friend,
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์นœ๊ตฌ์™€ ๊ณต์œ ํ•ด ์ฃผ์‹œ๊ณ 
12:59
and also go back and listen to it again
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13:02
if you want to improve your listening.
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๋“ฃ๊ธฐ ์‹ค๋ ฅ์„ ํ–ฅ์ƒ์‹œํ‚ค๊ณ  ์‹ถ์œผ์‹œ๋ฉด ๋Œ์•„๊ฐ€์„œ ๋‹ค์‹œ ๋“ค์œผ์‹ญ์‹œ์˜ค.
13:05
If you're watching on YouTube, then there will be subtitles.
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์œ ํˆฌ๋ธŒ๋กœ ๋ณด์‹œ๋ฉด ์ž๋ง‰์ด ๋‚˜์˜ต๋‹ˆ๋‹ค.
13:08
So you can do things like watch it,
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๊ทธ๋ž˜์„œ ๋‹น์‹ ์€ ๊ทธ๊ฒƒ์„ ๋ณด๊ฑฐ๋‚˜,
13:11
or listen to it once with subtitles
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์ž๋ง‰๊ณผ ํ•จ๊ป˜ ํ•œ ๋ฒˆ ๋“ฃ๊ณ  ์ž๋ง‰
13:13
and then listen to it without,
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์—†์ด ๋“ฃ๊ณ ,
13:15
and then revisit the episode,
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์—ํ”ผ์†Œ๋“œ๋ฅผ ๋‹ค์‹œ ๋ฐฉ๋ฌธํ•˜๊ณ ,
13:18
listen to it again in a week or so,
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์ผ์ฃผ์ผ ์ •๋„ ํ›„์— ๋‹ค์‹œ ๋“ฃ๊ณ , ๋‘ ๋ฒˆ์งธ๋ฅผ
13:21
and just see how much more you can understand
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์–ผ๋งˆ๋‚˜ ๋” ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋Š”์ง€ ํ™•์ธํ•˜๋Š” ๊ฒƒ๊ณผ ๊ฐ™์€ ์ผ์„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
13:26
the second time of listening.
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๋“ฃ๋Š” ์‹œ๊ฐ„.
13:28
The repetition is really going to help you with that.
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๋ฐ˜๋ณตํ•˜๋ฉด ์‹ค์ œ๋กœ ๋„์›€์ด ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
13:31
And then also, if you really enjoyed the episode,
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๊ทธ๋ฆฌ๊ณ  ๋˜ ์ •๋ง ์žฌ๋ฏธ์žˆ๊ฒŒ ๋ณด์…จ๋‹ค๋ฉด
13:34
I will be very grateful if you're on a podcast platform
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ํŒŸ์บ์ŠคํŠธ ํ”Œ๋žซํผ์—์„œ
13:37
if you left a review,
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๋ฆฌ๋ทฐ๋ฅผ ๋‚จ๊ฒจ์ฃผ์‹œ๋ฉด ์ •๋ง ๊ฐ์‚ฌํ•˜๊ฒ ๊ณ 
13:39
and instead of just going off and doing something else,
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๊ทธ๋ƒฅ ๋‚˜๊ฐ€์„œ ๋”ด์ง“ ํ•˜์ง€ ๋ง๊ณ 
13:42
why not have a look at the other episodes that I have made?
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๋‹ค๋ฅธ ์—ํ”ผ์†Œ๋“œ๋„ ํ•œ๋ฒˆ ๋ณด์‹œ๋Š”๊ฒŒ ์–ด๋–จ๊นŒ์š”? ๋‚ด๊ฐ€ ๋งŒ๋“ ?
13:45
I'll leave a link in the description on YouTube
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YouTube ์„ค๋ช…์—
13:48
for the playlist,
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์žฌ์ƒ ๋ชฉ๋ก์— ๋Œ€ํ•œ ๋งํฌ๋ฅผ ๋‚จ๊ฒจ๋‘๊ฒ ์Šต๋‹ˆ๋‹ค.
13:49
and if you're on Spotify or Apple Podcasts,
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Spotify ๋˜๋Š” Apple Podcasts๋ฅผ ์‚ฌ์šฉ ์ค‘์ธ ๊ฒฝ์šฐ
13:52
then just click on a different episode.
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๋‹ค๋ฅธ ์—ํ”ผ์†Œ๋“œ๋ฅผ ํด๋ฆญํ•˜๋ฉด ๋ฉ๋‹ˆ๋‹ค.
13:55
All right, thank you so much for listening
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์•Œ๊ฒ ์Šต๋‹ˆ๋‹ค. ๋“ค์–ด์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
13:57
and I'll speak to you soon.
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๊ณง ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
13:58
Bye bye.
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์•ˆ๋…•.
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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