A Creator-Led Internet, Built on Blockchain | Adam Mosserri | TED

64,936 views

2022-05-17 ใƒป TED


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A Creator-Led Internet, Built on Blockchain | Adam Mosserri | TED

64,936 views ใƒป 2022-05-17

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Hanee Park ๊ฒ€ํ† : DK Kim
00:05
Power is shifting.
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๊ถŒ๋ ฅ์€ ์›€์ง์ž…๋‹ˆ๋‹ค.
00:08
History has taught us that technology will take power
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์šฐ๋ฆฌ๊ฐ€ ์—ญ์‚ฌ์—์„œ ๋ฐฐ์šด ๊ฒƒ์€ ๊ธฐ์ˆ ์ด ๊ธฐ์„ฑ ์กฐ์ง์œผ๋กœ๋ถ€ํ„ฐ ๊ถŒ๋ ฅ์„ ๋นผ์•—์•„
00:11
from the establishment,
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๊ทธ๊ฒƒ์„ ๊ฐœ์ธ์—๊ฒŒ, ๋Œ€์ค‘์—๊ฒŒ ์ค€๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค.
00:14
and give it to individuals.
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00:15
Give it to people.
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00:17
This has been true since before the advent of the printing press.
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์ธ์‡„๊ธฐ๊ฐ€ ๋“ฑ์žฅํ•˜๊ธฐ ์ „๋ถ€ํ„ฐ, ํ•œ์ฐธ ์ „๋ถ€ํ„ฐ ๊ทธ๋žฌ์Šต๋‹ˆ๋‹ค.
00:20
Long before.
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00:22
But the path is not a straight line,
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ํ•˜์ง€๋งŒ ๊ธธ์€ ์ง์„ ์ด ์•„๋‹™๋‹ˆ๋‹ค.
00:24
there are always bumps and detours along the way,
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ํ‰ํƒ„ํ•˜์ง€ ์•Š๊ณ  ๋‘˜๋Ÿฌ๊ฐ€์•ผ ํ•  ๋•Œ๊ฐ€ ๋Š˜ ์žˆ๊ธฐ ๋งˆ๋ จ์ด์ฃ .
00:27
and the internet is no exception.
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์ธํ„ฐ๋„ท๋„ ์˜ˆ์™ธ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.
00:30
The original promise of the internet
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์ฒ˜์Œ ์ธํ„ฐ๋„ท์ด ๋„์ž…๋  ๋•Œ ์‚ฌ๋žŒ๋“ค์€
00:32
was to push power down into the hands of people,
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๊ถŒ๋ ฅ์ด ์šฐ๋ฆฌ ๋ชจ๋‘์˜ ์†์œผ๋กœ ๋‚ด๋ ค์˜ฌ ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
00:35
and to all of us.
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00:37
And it has.
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์‹ค์ œ๋กœ ๊ทธ๋žฌ์ฃ .
00:39
It has weakened yesterday's gatekeepers,
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์ธํ„ฐ๋„ท์œผ๋กœ ์ธํ•ด ๊ณผ๊ฑฐ์˜ ๋ฌธ์ง€๊ธฐ๋“ค,
์Œ๋ฐ˜์‚ฌ, ์–ธ๋ก ๊ณ„, TV ๋“ฑ์˜ ๋ฌธํ„ฑ์ด ๋‚ฎ์•„์กŒ์œผ๋‹ˆ๊นŒ์š”.
00:42
music labels, news publications, TV networks.
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00:45
They've all lost much of their power and prestige.
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์ด๋“ค์€ ๊ถŒ๋ ฅ๊ณผ ํŠน๊ถŒ์„ ๋งŽ์ด ์žƒ์—ˆ์ฃ .
00:49
But at the same time,
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ํ•˜์ง€๋งŒ ๋™์‹œ์— ์ธํ„ฐ๋„ท์€ ์ƒˆ๋กœ์šด ๊ธฐ๋“๊ถŒ์„ ๋งŒ๋“ค์–ด ๋ƒˆ์Šต๋‹ˆ๋‹ค.
00:50
the internet has created a new establishment.
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00:53
It's pushed power into the broadest of platforms,
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์ธํ„ฐ๋„ท์€ ์ธ์Šคํƒ€๊ทธ๋žจ ๊ฐ™์€ ๊ด‘๋ฒ”์œ„ํ•œ ํ”Œ๋žซํผ์— ๊ถŒ๋ ฅ์„ ๋ถ€์—ฌํ–ˆ์ฃ .
00:57
like Instagram.
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00:59
This was unexpected.
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์˜ˆ์ƒ ๋ฐ–์˜ ์ผ์ด์—ˆ์–ด์š”.
01:01
But I believe that, over the broad arc of history,
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ํ•˜์ง€๋งŒ ์—ญ์‚ฌ์˜ ๊ธด ํ๋ฆ„์—์„œ ๋ณด๋“ฏ์ด,
01:04
that this unexpected outcome,
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์ด๋Ÿฐ ๋œป๋ฐ–์˜ ์ƒํ™ฉ,
01:06
this concentration of power in the hands of a handful of platforms,
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์ฆ‰, ์†Œ์ˆ˜์˜ ํ”Œ๋žซํผ์— ์ง‘์ค‘๋œ ๊ถŒ๋ ฅ์€
01:11
is not going to be a long-lasting trend.
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์˜ค๋ž˜๊ฐ€์ง€ ๋ชปํ•  ๊ฒ๋‹ˆ๋‹ค.
01:13
Over the next ten years,
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๋‹ค์Œ 10๋…„ ๋™์•ˆ์—
01:15
we're going to see a dramatic shift in power,
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๊ถŒ๋ ฅ์˜ ๊ทน์ ์ธ ์ด๋™์„ ๋ณผ ์ˆ˜ ์žˆ์„ ๊ฑฐ๋ผ ์˜ˆ์ƒํ•ฉ๋‹ˆ๋‹ค.
01:19
away from platforms like the one that my team and I are responsible for,
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์ €์™€ ์ €ํฌ ํŒ€์ด ๋งก์€ ๊ฒƒ๊ณผ ๊ฐ™์€ ํ”Œ๋žซํผ์—์„œ
01:23
and to a group of people I like to describe as "creators."
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์ œ๊ฐ€ โ€œ์ฐฝ์ž‘์žโ€œ๋ผ๊ณ  ๋ถ€๋ฅด๋Š” ์‚ฌ๋žŒ๋“ค์—๊ฒŒ๋กœ ๋ง์ž…๋‹ˆ๋‹ค.
01:28
Let's define a creator
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์ฐฝ์ž‘์ž๋ฅผ ์ •์˜ํ•ด๋ณด๋ฉด
01:29
as someone whose personality is their brand,
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๊ทธ๋“ค์€ ์ž์‹ ์˜ ๊ฐœ์„ฑ์ด ๊ณง ์ƒํ‘œ์ด๋ฉฐ
01:33
and who uses platforms like Instagram to turn their passion into a living.
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์ธ์Šคํƒ€๊ทธ๋žจ ๊ฐ™์€ ํ”Œ๋žซํผ์„ ํ†ตํ•ด ์—ด์ •์„ ์ƒ๊ณ„๋กœ ๋ฐ”๊พผ ์‚ฌ๋žŒ๋“ค์ž…๋‹ˆ๋‹ค.
01:39
Creators like Blair Imani, D-Nice and Benny Drama.
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๋ธ”๋ ˆ์–ด ์ด๋งˆ๋‹ˆ, ๋”” ๋‚˜์ด์Šค, ๋ฒ ๋‹ˆ ๋“œ๋ผ๋งˆ ๊ฐ™์€ ์ฐฝ์ž‘์ž๋“ค์€
01:43
They generate new ideas,
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์ƒˆ๋กœ์šด ์•„์ด๋””์–ด๋ฅผ ๋งŒ๋“ค์–ด๋‚ด๊ณ , ๊ฒฝ๊ณ„๋ฅผ ๋„“ํžˆ๊ณ , ๋ฌธํ™”๋ฅผ ์ด๋Œ์ฃ .
01:44
push boundaries, drive culture.
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01:46
We follow them just to see what they'll do next.
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๋‹ค์Œ ํ–‰๋ณด๊ฐ€ ๊ถ๊ธˆํ•ด์„œ ๊ทธ๋“ค์„ ๊ตฌ๋…ํ•ฉ๋‹ˆ๋‹ค.
01:50
What if we imagine a world where creators actually own their relationship
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์ €๋Š” ์ด๋Ÿฐ ์ƒ์ƒ์„ ํ•ด๋ดค์–ด์š”.
์ฐฝ์ž‘์ž๊ฐ€ ์ฐฝ์ž‘๋ฌผ ์†Œ๋น„์ž์™€ ์ง์ ‘ ๊ด€๊ณ„๋ฅผ ๋งบ๋Š”๋‹ค๋ฉด ์–ด๋–จ๊นŒ์š”?
01:56
with their audience --
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01:57
they didn't rent it, they owned it --
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์žฅ์†Œ๋ฅผ ๋นŒ๋ฆฌ๋Š” ๋Œ€์‹  ์ง์ ‘ ์†Œ์œ ํ•˜๋Š” ๊ฒ๋‹ˆ๋‹ค.
02:01
and where all of us were invested in their success?
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์ฐฝ์ž‘์ž์˜ ์„ฑ๊ณต์„ ์œ„ํ•ด ๋ชจ๋‘๊ฐ€ ์ฐธ์—ฌํ•ฉ๋‹ˆ๋‹ค.
02:07
A world where the platforms acted more like platforms,
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ํ”Œ๋žซํผ์€ ๋ง ๊ทธ๋Œ€๋กœ ํ”Œ๋žซํผ์œผ๋กœ ๊ธฐ๋Šฅํ•ฉ๋‹ˆ๋‹ค.
02:10
because we can and should do more to support creators.
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์šฐ๋ฆฌ๊ฐ€ ์ฐฝ์ž‘์ž๋ฅผ ์ง€์ง€ํ•˜๊ธฐ ์œ„ํ•ด ๋” ๋งŽ์ด ํ–‰๋™ํ•  ํ…Œ๋‹ˆ๊นŒ์š”.
02:18
It's been maybe 50 years since the birth of the internet,
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์ธํ„ฐ๋„ท์ด ๋“ฑ์žฅํ•œ ์ง€ ์ด์ œ ๋Œ€๋žต 50๋…„์ด ๋์Šต๋‹ˆ๋‹ค.
02:21
and we can all see how much it has affected
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์ธํ„ฐ๋„ท์€ ๊ฑฐ์˜ ๋ชจ๋“  ์‚ฐ์—…์— ์˜ํ–ฅ์„ ๋ฏธ์ณ์™”์ฃ .
02:23
almost every industry,
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02:24
particularly the attention-based industries: music, news, TV, art --
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ํŠนํžˆ ๊ด€์‹ฌ์„ ๋จน๊ณ  ์‚ฌ๋Š” ์‚ฐ์—…๋“ค,
์ฆ‰, ์Œ์•…, ๋‰ด์Šค, TV, ์˜ˆ์ˆ  ๋ถ„์•ผ๋Š” ๋ชจ๋‘ ์™€ํ•ด๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
02:30
they've all been disrupted.
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02:31
Musicians like Childish Gambino, Frank Ocean and Chance the Rapper,
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์ฐจ์ผ๋””์‰ฌ ๊ฐฌ๋น„๋…ธ,ํ”„๋žญํฌ ์˜ค์…˜, ์ฑˆ์Šค ๋” ๋ž˜ํผ ๊ฐ™์€ ์Œ์•…๊ฐ€๋“ค์€
02:36
they found ways to reach an audience without a label.
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์Œ์•…๊ธฐํš์‚ฌ๋ฅผ ๊ฑฐ์น˜์ง€ ์•Š๊ณ  ๋Œ€์ค‘์—๊ฒŒ ๋‹ค๊ฐ€๊ฐ€๋Š” ๋ฐฉ๋ฒ•์„ ์ฐพ์•˜์Šต๋‹ˆ๋‹ค.
02:39
When Jessica Yellin was the chief White House correspondent for CNN,
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CNN์€ ์ œ์‹œ์นด ์˜๋ฆฐ์ด ๋ฐฑ์•…๊ด€ ๋‹ด๋‹น์ด์—ˆ๋˜ 2012๋…„์—
02:43
back in 2012,
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02:46
that network averaged about 670,000 viewers.
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์‹œ์ฒญ์ž๊ฐ€ ํ‰๊ท  ์•ฝ 67๋งŒ ๋ช…์ด์—ˆ์Šต๋‹ˆ๋‹ค.
02:50
Today, she reaches nearly that many people on Instagram alone.
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์š”์ฆ˜ ์ œ์‹œ์นด๋Š” ์ธ์Šคํƒ€๊ทธ๋žจ ํ•˜๋‚˜๋กœ ๊ทธ๋งŒํผ ๋งŽ์€ ์‚ฌ๋žŒ๊ณผ ์†Œํ†ตํ•ฉ๋‹ˆ๋‹ค.
02:56
Star athletes are more relevant than the teams that they play for,
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์ด์ œ ์œ ๋ช… ์„ ์ˆ˜๋“ค์€ ์†Œ์† ํŒ€๋ณด๋‹ค ์˜ํ–ฅ๋ ฅ์ด ๋” ํฝ๋‹ˆ๋‹ค.
03:00
which would have been unheard of 50 years ago.
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50๋…„ ์ „์—๋Š” ์ƒ์ƒํ•  ์ˆ˜ ์—†๋˜ ์ผ์ด์ฃ .
03:03
LeBron James has more followers on Instagram
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๋ฅด๋ธŒ๋ก  ์ œ์ž„์Šค๋Š” ์ธ์Šคํƒ€๊ทธ๋žจ ๊ตฌ๋…์ž๊ฐ€ ๋ ˆ์ด์ปค์Šค ํŒ€๋ณด๋‹ค ๋งŽ์Šต๋‹ˆ๋‹ค.
03:05
than the Lakers do.
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03:06
Cristiano Ronaldo makes more on Instagram, it's been reported,
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ํฌ๋ฆฌ์Šคํ‹ฐ์•„๋ˆ„ ํ˜ธ๋‚ ๋‘๋Š” ์œ ๋ฒคํˆฌ์Šค ํŒ€์—์„œ๋ณด๋‹ค
03:09
than he did from Juventus.
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์ธ์Šคํƒ€๊ทธ๋žจ์—์„œ ๋” ๋งŽ์ด ๋ฒˆ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
03:11
OK, so I and my team,
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์ €์™€ ์ œ ํŒ€์€
03:13
we work at the point where creators and audiences meet.
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์ฐฝ์ž‘์ž์™€ ์†Œ๋น„์ž๊ฐ€ ๋งŒ๋‚˜๋Š” ์ง€์ ์—์„œ ์ผํ•ฉ๋‹ˆ๋‹ค.
03:17
And platforms like Instagram have done a lot to empower creators
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์ธ์Šคํƒ€๊ทธ๋žจ๊ณผ ๊ฐ™์€ ํ”Œ๋žซํผ์€
์ง€๋‚œ ์‹ญ์—ฌ ๋…„ ๋™์•ˆ ์ฐฝ์ž‘์ž์—๊ฒŒ ํž˜์„ ์‹ค์–ด์ฃผ๋Š” ๋ฐ ๋งŽ์€ ๋…ธ๋ ฅ์„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:21
over the last ten years.
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03:23
My team is obsessed with finding more ways to support creators.
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์ €ํฌ ํŒ€์€ ๋” ๋‹ค์–‘ํ•œ ๋ฐฉ์‹์œผ๋กœ ์ฐฝ์ž‘์ž๋ฅผ ์ง€์›ํ•˜๋ ค ๋…ธ๋ ฅํ•ฉ๋‹ˆ๋‹ค.
03:29
But if we accept that as power continues to shift toward creators,
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ํ•˜์ง€๋งŒ ๊ถŒํ•œ์ด ์ฐฝ์ž‘์ž์—๊ฒŒ ๋„˜์–ด๊ฐ€๋Š” ๊ฒƒ์„ ์ธ์ •ํ•œ๋‹ค๋ฉด,
03:34
or that that's going to happen,
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ํ˜น์€ ๊ธฐ์ˆ ์€ ๊ณ„์† ๋ฐœ์ „ํ•  ๊ฒƒ์ด๊ธฐ ๋•Œ๋ฌธ์— ์‹ค์ œ๋กœ ๊ทธ๋Ÿฐ ์ผ์ด ์ผ์–ด๋‚œ๋‹ค๋ฉด,
03:35
because technology will continue to change,
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03:38
then we're going to have to rethink some things,
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๋ช‡ ๊ฐ€์ง€๋ฅผ ๋‹ค์‹œ ์ƒ๊ฐํ•ด ๋ด์•ผ ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:41
because today, creators are too dependent on too few platforms,
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์˜ค๋Š˜๋‚  ์ฐฝ์ž‘์ž๋“ค์ด ๋„ˆ๋ฌด ์ ์€ ํ”Œ๋žซํผ์— ๋„ˆ๋ฌด ๋งŽ์ด ์˜์กดํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
03:46
then our role, as platforms, has to change.
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๋”ฐ๋ผ์„œ ํ”Œ๋žซํผ์˜ ์—ญํ• ์ด ๋ฐ”๋€Œ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
03:49
Now, I'm not saying that platforms are going to go away.
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ํ”Œ๋žซํผ์ด ์‚ฌ๋ผ์งˆ ๊ฒƒ์ด๋ž€ ๋ง์€ ์•„๋‹™๋‹ˆ๋‹ค.
03:53
New platforms will certainly rise,
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ํ‹€๋ฆผ์—†์ด ์ƒˆ ํ”Œ๋žซํผ๋“ค์ด ์ƒ๊ธธ ๊ฒƒ์ด๊ณ ,
03:55
old platforms will certainly fall.
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์‹œ๋Œ€์— ๋’ค๋–จ์–ด์ง€๋Š” ํ”Œ๋žซํผ์€ ์‚ฌ๋ผ์งˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:57
But all platforms will -- and you're already seeing this happen --
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์ด๋ฏธ ์ด๋Ÿฐ ๊ฒฝํ–ฅ์„ ๋Š๋ผ์‹ค ํ…๋ฐ, ๋ชจ๋“  ํ”Œ๋žซํผ์€ ๊ฒฐ๊ตญ
04:00
understand the value that creators create.
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์ฐฝ์ž‘์ž๊ฐ€ ์ฐฝ์กฐํ•˜๋Š” ๊ฐ€์น˜๋ฅผ ๋†’์ด ์‚ด ๊ฒ๋‹ˆ๋‹ค.
04:04
And so they'll be increasingly interested in handing more power over to creators.
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๊ทธ๋Ÿฌ๋‹ˆ ์ฐฝ์ž‘์ž์—๊ฒŒ ๊ธฐ๊บผ์ด ์ ์  ๋” ๋งŽ์€ ํž˜์„ ๋‚ด์ฃผ๊ณ  ์‹ถ์–ด ํ•˜๊ฒ ์ฃ .
04:11
Now, this might be surprising, coming from me.
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์ด๋Ÿฐ ๋ง์„ ์ € ๊ฐ™์€ ์‚ฌ๋žŒ์ด ํ•ด์„œ ๋†€๋ผ์…จ์„์ง€ ๋ชจ๋ฅด๊ฒ ์Šต๋‹ˆ๋‹ค.
04:16
But I think this is actually a really good thing.
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ํ•˜์ง€๋งŒ ์‚ฌ์‹ค ์ €๋Š” ์ด ์ƒํ™ฉ์„ ์•„์ฃผ ๊ธ์ •์ ์œผ๋กœ ๋ด…๋‹ˆ๋‹ค.
04:19
I think that over the long run,
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์žฅ๊ธฐ์ ์œผ๋กœ ๊ณ ๋ คํ–ˆ์„ ๋•Œ
04:21
what's best for creators is going to be best for platforms
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์ฐฝ์ž‘์ž๋ฅผ ์œ„ํ•˜๋Š” ๊ฒƒ์ด ๊ณง ํ”Œ๋žซํผ์„ ์œ„ํ•œ ์ผ์ด๋ผ๊ณ  ์—ฌ๊น๋‹ˆ๋‹ค.
04:24
like the one I'm responsible for.
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์ œ๊ฐ€ ๋ชธ๋‹ด๊ณ  ์žˆ๋Š” ๊ณณ์ฒ˜๋Ÿผ ๋ง์ด์ฃ .
04:27
The more art there is,
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๋” ๋งŽ์€ ์˜ˆ์ˆ ์ด ์žˆ๊ณ  ๋” ๋งŽ์€ ์•„์ด๋””์–ด๊ฐ€ ๋‚˜ํƒ€๋‚˜๊ณ 
04:29
the more there's an exchange of ideas,
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๋” ๋งŽ์€ ์ฐฝ์กฐ์„ฑ์ด ์„ธ์ƒ์— ์ƒ๊ฒจ๋‚˜ ๋ชจ๋‘์—๊ฒŒ ์ข‹์„ ๊ฒƒ์ด๋ผ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
04:31
the more creativity there is in the world,
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04:33
the better off we all are.
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04:36
But we haven't always seen the world this way.
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๊ทธ๋Ÿฌ๋‚˜ ํ•ญ์ƒ ์ด๋Ÿฐ ์‹์œผ๋กœ ์ƒ๊ฐํ•ด์™”๋˜ ๊ฑด ์•„๋‹™๋‹ˆ๋‹ค.
04:40
For the five years before I joined Instagram,
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์ธ์Šคํƒ€๊ทธ๋žจ์— ํ•ฉ๋ฅ˜ํ•˜๊ธฐ ์ „ 5๋…„ ๋™์•ˆ
04:42
I was the head of News Feed at Facebook.
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์ €๋Š” ํŽ˜์ด์Šค๋ถ ๋‰ด์Šคํ”ผ๋“œ๋ฅผ ๋งก์•˜์Šต๋‹ˆ๋‹ค.
04:44
I was in that role during the US presidential election in 2016.
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2016 ๋ฏธ๊ตญ ๋Œ€์„  ๊ธฐ๊ฐ„ ๋™์•ˆ ๊ทธ ์—ญํ• ์„ ๋งก์•˜๊ณ 
04:48
I was in that role during Cambridge Analytica.
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๊ฐœ์ธ ์ •๋ณด ์œ ์ถœ ์‚ฌ๊ฑด ๋•Œ๋„ ๊ทธ ์ž๋ฆฌ์— ์žˆ์—ˆ์ฃ .
04:50
I traveled around the world, talking to publishers and policymakers,
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์ €๋Š” ์„ธ๊ณ„ ๊ณณ๊ณณ์„ ๋‹ค๋‹ˆ๋ฉฐ ์ถœํŒ๊ณ„, ์ •๊ณ„ ์‚ฌ๋žŒ๋“ค๊ณผ ๋Œ€ํ™”ํ–ˆ๋Š”๋ฐ
04:54
most of whom took the time to tell me everything that we were doing wrong.
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์ €ํฌ๊ฐ€ ๋ญ˜ ์ž˜๋ชปํ•˜๊ณ  ์žˆ๋Š”์ง€ ์กฐ๋ชฉ์กฐ๋ชฉ ์„ค๋ช…ํ•ด์ฃผ๋”๊ตฐ์š”.
04:59
I'm sure some of you hold my company and me
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๋ถ„๋ช… ์—ฌ๊ธฐ ๊ณ„์‹  ๋ถ„ ์ค‘์—๋„ ์ €์™€ ์ œ ํšŒ์‚ฌ๊ฐ€ ์ „์ ์œผ๋กœ
05:01
personally accountable for all sorts of things.
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์ฑ…์ž„์ ธ์•ผ ํ•œ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋Š” ๋ถ„๋“ค์ด ์žˆ์„ ๊ฒ๋‹ˆ๋‹ค.
05:05
But I can tell you
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ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๋Š” ์ด ๊ฒฝํ—˜์„ ํ†ตํ•ด ๋ฐฐ์šด ์ ์ด ์ •๋ง ๋งŽ์•˜์Šต๋‹ˆ๋‹ค.
05:06
we learned an immense amount from those experiences.
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05:09
I know I personally did.
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๊ฐœ์ธ์ ์œผ๋กœ ์ •๋ง ๊ทธ๋žฌ์–ด์š”.
05:10
There were a lot of lessons.
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์–ป์€ ๊ตํ›ˆ์ด ๋งŽ์•˜์Šต๋‹ˆ๋‹ค.
05:13
And one of those lessons
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์ œ๊ฐ€ ๋ฐฐ์šด ๊ฒƒ ์ค‘ ํ•˜๋‚˜๋Š”
05:15
was how important stability and predictability
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์•ˆ์ •์„ฑ๊ณผ ์˜ˆ์ธก์„ฑ์ด ์ถœํŒ๊ณ„์— ์ •๋ง ์ค‘์š”ํ•˜๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค.
05:19
were to publishers.
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05:22
No publisher can build a business on a platform that's too volatile,
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๋ณ€๋™์„ฑ์ด ๋„ˆ๋ฌด ๋†’์€ ํ”Œ๋žซํผ ์œ„์—์„œ ์ œ๋Œ€๋กœ ๋Œ์•„๊ฐ€๋Š” ์ถœํŒ ์‚ฌ์—…์€ ์—†์Šต๋‹ˆ๋‹ค.
05:26
and no business should be entirely reliant on any one platform.
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๋˜ํ•œ ์–ด๋– ํ•œ ์‚ฌ์—…๋„ ํ”Œ๋žซํผ ํ•˜๋‚˜์— ์ „์ ์œผ๋กœ ์˜์ง€ํ•ด์„œ๋Š” ์•ˆ ๋ฉ๋‹ˆ๋‹ค.
05:33
The same is true for creators.
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์ฐฝ์ž‘์ž๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์ฃ .
05:36
Today ...
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์˜ค๋Š˜๋‚ 
05:38
Whoo.
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ํœด
05:39
Weโ€™re on the precipice of an entirely new internet,
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์šฐ๋ฆฌ๋Š” ์•„์ฃผ ์ƒˆ๋กœ์šด ์ธํ„ฐ๋„ท์˜ ๋ฒผ๋ž‘ ๋์— ์„œ ์žˆ์Šต๋‹ˆ๋‹ค.
05:43
built on fundamentally different technology than the tools of yesterday.
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๊ณผ๊ฑฐ์˜ ๋„๊ตฌ์™€๋Š” ๊ทผ๋ณธ์ ์œผ๋กœ ๋‹ค๋ฅธ ๊ธฐ์ˆ ๋กœ ์ง€์–ด์กŒ์ฃ .
05:48
New technology is making new ideas possible.
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์ƒˆ๋กœ์šด ๊ธฐ์ˆ  ๋•๋ถ„์— ์ƒˆ๋กœ์šด ์ƒ๊ฐ์ด ์‹คํ˜„ ๊ฐ€๋Šฅํ•ด์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
05:52
Cryptocurrencies, social tokens, nonfungible tokens,
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์•”ํ˜ธ ํ™”ํ, ์†Œ์…œ ํ† ํฐ, NFT,
05:54
decentralized autonomous organizations --
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ํƒˆ์ค‘์•™ํ™” ์ž์œจ์กฐ์ง (DAO),
05:57
that one really rolls off the tongue --
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์ •๋ง ๋ฐœ์Œํ•˜๊ธฐ ์‰ฝ๊ตฐ์š”,
์Šค๋งˆํŠธ ์ปจํŠธ๋ž™ํŠธ,
05:59
smart contracts --
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06:01
these are a group of ideas known in the industry as web3.
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์—…๊ณ„์—์„œ๋Š” ์ด ๊ธฐ์ˆ ๋“ค์„ ์›น3์ด๋ผ๊ณ  ๋ถ€๋ฆ…๋‹ˆ๋‹ค.
06:06
And each and every one is built on a foundation called the blockchain.
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๊ฐ๊ฐ์˜ ๊ธฐ์ˆ ์€ ๋ธ”๋ก์ฒด์ธ์„ ํ† ๋Œ€๋กœ ๊ตฌํ˜„๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
06:12
The important thing to understand about blockchains
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๋ธ”๋ก์ฒด์ธ์— ๋Œ€ํ•ด ์ค‘์š”ํ•œ ์‚ฌ์‹ค์ด ํ•˜๋‚˜ ์žˆ๋Š”๋ฐ,
06:16
is that they remove the need for an intermediary.
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๋ธ”๋ก์ฒด์ธ์ด ์žˆ์œผ๋ฉด ์ค‘๊ฐ„ ์—ญํ• ์ด ํ•„์š” ์—†์–ด์ง„๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค.
06:20
What do I mean by that?
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์ด๊ฒŒ ๋ฌด์Šจ ๋œป์ผ๊นŒ์š”?
06:21
Well, each and every one of you, I am sure, at some point,
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์—ฌ๋Ÿฌ๋ถ„ ๋ชจ๋‘๋Š” ์€ํ–‰์— ๋ˆ์„ ๋งก๊ฒจ๋ณธ ์ ์ด ์žˆ์„ ๊ฒ๋‹ˆ๋‹ค.
06:24
has put money in a bank account.
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06:26
And when you did that,
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์€ํ–‰ ๊ฑฐ๋ž˜๋ฅผ ํ•  ๋•Œ
06:28
you were actually trusting an intermediary --
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์—ฌ๋Ÿฌ๋ถ„์€ ๊ฑฐ๋ž˜๋ฅผ ์ค‘์žฌํ•˜๋Š” ์กด์žฌ, ์ฆ‰ ์€ํ–‰์„
06:30
in this case, a bank --
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06:31
to take care of that money on your behalf.
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๋‚ด ๋ˆ์„ ๋งก๊ธธ ๋งŒํ•œ ์กด์žฌ๋กœ ์‹ค์ œ๋กœ ๋ฏฟ์€ ๊ฒ๋‹ˆ๋‹ค.
06:35
A blockchain allows you to hold digital money --
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๋ธ”๋ก์ฒด์ธ์„ ํ™œ์šฉํ•˜๋ฉด ์•”ํ˜ธ ํ™”ํ์™€ ๊ฐ™์€ ๋””์ง€ํ„ธ ํ™”ํ๋ฅผ ์‚ฌ์šฉํ•  ๋•Œ,
06:38
in this case, a cryptocurrency --
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06:39
without the need to trust an intermediary or a bank.
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์€ํ–‰ ๊ฐ™์€ ์ค‘๊ฐ„ ๋งค๊ฐœ์— ์˜์กดํ•  ํ•„์š”๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค.
06:43
And so a blockchain offers the potential for a transfer of power.
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๊ทธ๋Ÿฌ๋‹ˆ ๋ธ”๋ก์ฒด์ธ์€ ๊ถŒ๋ ฅ์˜ ์ด๋™์„ ๊ฐ€์ ธ์˜ฌ ์ˆ˜ ์žˆ์ฃ .
06:49
What's interesting is not holding digital money --
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๋””์ง€ํ„ธ ํ™”ํ ์‚ฌ์šฉ์€ ์ฃผ๋ชฉํ•  ์ ์ด ์•„๋‹™๋‹ˆ๋‹ค.
06:51
there's nothing new about that idea.
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์ด๊ฑด ์ „ํ˜€ ์ƒˆ๋กœ์šธ ๊ฒŒ ์—†์Šต๋‹ˆ๋‹ค.
06:53
What is interesting is how power is shifting
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์ œ๊ฐ€ ์ฃผ๋ชฉํ•˜๋Š” ๊ฒƒ์€ ๊ถŒ๋ ฅ์ด ์–ด๋–ป๊ฒŒ ์›€์ง์ด๋Š”์ง€์˜ˆ์š”.
06:57
from those who historically held it to those who have not.
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๊ถŒ๋ ฅ์„ ๊ฐ€์กŒ๋˜ ์ชฝ์—์„œ ๊ทธ๋ ‡์ง€ ๋ชปํ•œ ์ชฝ์œผ๋กœ ๋ง์ž…๋‹ˆ๋‹ค.
07:05
There's an opportunity here.
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์ €๋Š” ์ด๊ฒƒ์ด ๊ธฐํšŒ๋ผ๊ณ  ์ƒ๊ฐํ•ด์š”.
07:07
We can use this technology
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์ด๋Ÿฐ ๊ธฐ์ˆ ์„ ์‚ฌ์šฉํ•ด์„œ
07:09
to help creators establish direct financial relationships
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์ฐฝ์ž‘์ž๋ฅผ ๋„์™€์„œ ๊ตฌ๋…์ž์™€
์ง์ ‘ ๊ฒฝ์ œ์ ์ธ ๊ด€๊ณ„๋ฅผ ๋งบ๋„๋ก ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
07:14
with their audience,
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07:15
independent of any platform.
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์–ด๋–ค ํ”Œ๋žซํผ์—๋„ ์˜์กดํ•˜์ง€ ์•Š๊ณ ์š”.
07:18
Today, for many creators -- not all, but many --
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์˜ค๋Š˜๋‚  ๋Œ€๋ถ€๋ถ„์˜ ๊ฒฝ์šฐ์—
07:21
subscriptions are an important part of their business.
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์ฐฝ์ž‘์ž์—๊ฒŒ ๊ตฌ๋…์ž๋Š” ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.
07:24
And there are really great subscription platforms out there --
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๊ตฌ๋… ๊ธฐ๋Šฅ์„ ์ œ๊ณตํ•˜๋Š” ์ข‹์€ ํ”Œ๋žซํผ์ด ๋งŽ์Šต๋‹ˆ๋‹ค.
07:27
Patreon, Substack, YouTube memberships.
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ํŒจํŠธ๋ฆฌ์˜จ, ์„œ๋ธŒ์Šคํƒ, ์œ ํŠœ๋ธŒ ํšŒ์› ๊ฐ™์€ ๊ฒƒ๋“ค์š”.
07:30
They provide great services.
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์•„์ฃผ ์ž˜ ๋งŒ๋“  ์„œ๋น„์Šค๋“ค์ด์ฃ .
07:32
For you, as a creator, they host your content,
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์ด๋Ÿฐ ์„œ๋น„์Šค๋“ค์€ ์ฐฝ์ž‘์ž์˜ ์ฐฝ์ž‘๋ฌผ์„ ์„ ๋ณด์ด๊ณ 
07:34
they distribute that content,
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07:36
they handle payments on your behalf.
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๊ฒฐ์ œ ์ž‘์—…๋„ ๋Œ€์‹  ํ•ด์ค๋‹ˆ๋‹ค.
07:39
What does it cost you?
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๊ทธ ๋Œ€๊ฐ€๋Š” ๋ฌด์—‡์ผ๊นŒ์š”?
07:42
You're beholden to each platform where you show up.
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์ฐฝ์ž‘์ž๊ฐ€ ํ”Œ๋žซํผ์— ์ข…์†๋˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
07:46
You are playing by that platform's rules.
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ํ”Œ๋žซํผ์˜ ๊ทœ์น™์„ ๋”ฐ๋ผ์•ผ ํ•˜์ฃ .
07:49
So what if we imagine something different?
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๋ฌด์–ธ๊ฐ€ ๋‹ค๋ฅธ ๊ฒƒ์„ ์ƒ๊ฐํ•ด๋ณด๋ฉด ์–ด๋–จ๊นŒ์š”?
07:52
A subscription between a creator and a fan, still,
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์ฐฝ์ž‘์ž์™€ ๊ตฌ๋…์ž์˜ ๊ด€๊ณ„๋Š” ๊ณ„์†๋˜์ง€๋งŒ
07:55
but one independent of any platform,
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๊ด€๊ณ„๊ฐ€ ํŠน์ • ํ”Œ๋žซํผ์— ์ข…์†๋˜์ง€ ์•Š๊ณ 
07:58
but that works across all platforms.
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๋ชจ๋“  ํ”Œ๋žซํผ์—์„œ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๊ฑฐ์ฃ .
08:02
On a five-year time view,
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5๋…„ ์•ˆ์—,
08:05
the blockchain offers the opportunity
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์ฐฝ์ž‘์ž๋Š” ๋ธ”๋ก์ฒด์ธ์„ ํ†ตํ•ด
08:07
for creators to directly own their relationship with their subscribers.
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๊ตฌ๋… ๊ด€๊ณ„๋ฅผ ์ง์ ‘ ์†Œ์œ ํ•  ๊ธฐํšŒ๊ฐ€ ์žˆ์„ ๊ฒ๋‹ˆ๋‹ค.
08:13
Picture this.
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์ƒ๊ฐํ•ด๋ณด์„ธ์š”.
08:14
Lisa is a country artist from Georgia,
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๋ฆฌ์‚ฌ๋Š” ์กฐ์ง€์•„์—์„œ ์˜จ ์ปจํŠธ๋ฆฌ ์Œ์•… ๊ฐ€์ˆ˜์ด๊ณ ,
08:17
and she wants to sell subscriptions.
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๊ตฌ๋…๊ถŒ์„ ํŒ๋งคํ•˜๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
08:19
Maybe she wants to share songs that she's working on
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๋ฆฌ์‚ฌ๋Š” ๋ฐœ๋งค ์˜ˆ์ • ๊ณก์„ ๋Œ€์ค‘์—๊ฒŒ ๊ณต๊ฐœํ•˜๊ธฐ ์ „์—
08:21
before she's ready to release them to the general public.
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๊ตฌ๋…์ž์—๊ฒŒ ๋จผ์ € ์„ ๋ณด์ด๊ณ  ์‹ถ์–ดํ•ฉ๋‹ˆ๋‹ค.
08:24
And we all love Lisa, and we want to subscribe to Lisa.
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๋ฆฌ์‚ฌ๋Š” ํŒฌ์ด ๋งŽ๊ณ , ๋‹ค๋“ค ๋ฆฌ์‚ฌ์˜ ์ฐฝ์ž‘๋ฌผ์„ ์›ํ•˜์ฃ .
08:28
What if Lisa can sell a token --
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๋งŒ์•ฝ ๋ฆฌ์‚ฌ๊ฐ€ ํ† ํฐ์„ ํŒ๋งคํ•œ๋‹ค๋ฉด ์–ด๋–จ๊นŒ์š”?
08:30
think of it as a membership card --
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ํšŒ์› ์นด๋“œ ๊ฐ™์€ ๊ฐœ๋…์œผ๋กœ์š”.
08:32
for a few bucks, to anyone who wants to subscribe.
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๊ตฌ๋…์„ ์›ํ•˜๋Š” ์‚ฌ๋žŒ์—๊ฒŒ ๋ช‡ ๋‹ฌ๋Ÿฌ์— ํŒŒ๋Š” ๊ฒ๋‹ˆ๋‹ค.
08:36
What if every major platform --
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๋ชจ๋“  ์ฃผ์š” ํ”Œ๋žซํผ๋“ค์ด,
08:39
Instagram, Twitter, YouTube, Facebook,
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์ธ์Šคํƒ€๊ทธ๋žจ, ํŠธ์œ„ํ„ฐ, ์œ ํŠœ๋ธŒ, ํŽ˜์ด์Šค๋ถ ๊ฐ™์€ ์ฃผ์š” ํ”Œ๋žซํผ๋“ค์ด
08:41
they all agree to honor those membership cards.
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๋ชจ๋‘ ๊ทธ ํšŒ์› ์นด๋“œ๋ฅผ ์ธ์ •ํ•œ๋‹ค๋ฉด ์–ด๋–จ๊นŒ์š”?
08:46
Then, in that world, if Lisa first establishes herself on Instagram,
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๊ทธ๋ ‡๊ฒŒ ๋˜๋ฉด ๋ฆฌ์‚ฌ๊ฐ€ ์ฒ˜์Œ์— ์ธ์Šคํƒ€๊ทธ๋žจ์—์„œ ์‹œ์ž‘ํ–ˆ๋Š”๋ฐ
08:51
but later, she wants to branch out into Twitter,
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์ดํ›„์— ํŠธ์œ„ํ„ฐ์—์„œ๋„ ํ™œ๋™ํ•˜๊ณ  ์‹ถ์–ด ์ง„๋‹ค๋ฉด
08:56
she can bring Team Lisa with her,
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โ€˜๋ฆฌ์‚ฌ ํŒ€โ€™๊ณผ ํ•จ๊ป˜ ์›€์ง์ผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
08:58
she can bring her subscribers with her.
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์ฆ‰, ๊ตฌ๋…์ž๋ฅผ ๋ชจ๋‘ ๋ฐ๋ ค์˜ฌ ์ˆ˜ ์žˆ๋‹ค๋Š” ๋ง์ž…๋‹ˆ๋‹ค.
09:00
And all of us, because Iโ€™m sure we love Lisa,
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๊ทธ๋Ÿฌ๋ฉด ๋ฆฌ์‚ฌ์—๊ฒŒ ๊ด€์‹ฌ์ด ๋งŽ์€ ์šฐ๋ฆฌ ๋ชจ๋‘๋Š”
09:03
we only need to subscribe once, not once per platform.
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ํ”Œ๋žซํผ๋งˆ๋‹ค ๊ตฌ๋…ํ•  ํ•„์š”๊ฐ€ ์—†๊ณ  ๋‹จ ํ•œ ๋ฒˆ๋งŒ ๊ตฌ๋…ํ•˜๋ฉด ๋ฉ๋‹ˆ๋‹ค.
09:07
That' a big deal.
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๋Œ€๋‹จํ•œ ๋ณ€ํ™”์˜ˆ์š”.
09:09
And even more important,
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๋” ์ค‘์š”ํ•œ ์‚ฌ์‹ค์€, ๋ธ”๋ก์ฒด์ธ์œผ๋กœ ๊ตฌํ˜„ํ•œ ์ด ๊ตฌ๋… ๊ด€๊ณ„๋Š”
09:11
if we build these membership cards on a blockchain,
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09:15
no company can ever take Lisa's community away from her.
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์–ด๋–ค ํšŒ์‚ฌ๋„ ๋นผ์•—์„ ์ˆ˜ ์—†๋‹ค๋Š” ๊ฒ๋‹ˆ๋‹ค.
09:20
Instagram could -- poof! -- disappear tomorrow
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์ธ์Šคํƒ€๊ทธ๋žจ์€ ๋‚ด์ผ์ด๋ผ๋„ ๋ฟ…ํ•˜๊ณ  ์‚ฌ๋ผ์งˆ ์ˆ˜ ์žˆ์ง€๋งŒ
09:23
and she would maintain her relationship with her subscribers,
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๋ฆฌ์‚ฌ๋Š” ๊ตฌ๋…์ž๋ฅผ ์žƒ์ง€ ์•Š๊ณ 
09:26
and she would maintain her income.
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์ˆ˜์ž…๋„ ์œ ์ง€ํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒ๋‹ˆ๋‹ค.
09:30
We can take this idea further.
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์ข€ ๋” ๋‚˜์•„๊ฐ€ ๋ณด์ง€์š”.
09:33
As we look to the future,
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๋ฏธ๋ž˜๋ฅผ ์ƒ๊ฐํ•ด๋ณด๋ฉด
09:34
it's increasingly clear that it's going to bring more and more volatility,
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๋ถˆํ™•์‹ค์„ฑ์ด ์ ์  ์ปค์ง„๋‹ค๋Š” ๊ฒƒ์ด ๊ฐˆ์ˆ˜๋ก ๋ช…ํ™•ํ•ฉ๋‹ˆ๋‹ค.
09:38
as technology changes more and more quickly.
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๊ธฐ์ˆ ์ด ์ ์  ๋” ๋นจ๋ฆฌ ๋ฐ”๋€Œ๋‹ˆ๊นŒ์š”.
09:41
For creators, this means new talent can succeed
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์ฐฝ์ž‘์ž๊ฐ€ ๋ณผ ๋•Œ๋Š” ์ƒˆ๋กœ์šด ์žฌ๋Šฅ์œผ๋กœ ์„ฑ๊ณตํ•˜๋Š” ์ผ์ด
09:44
faster than ever before,
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๊ทธ ์–ด๋Š ๋•Œ๋ณด๋‹ค๋„ ๋น ๋ฅด๊ณ  ํฐ ๊ทœ๋ชจ๋กœ ์ผ์–ด๋‚  ๊ฒ๋‹ˆ๋‹ค.
09:46
and at an incredible scale.
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09:49
It also means that we will never again see
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๋˜ํ•œ ์ด๋Ÿฐ ๋ถˆํ™•์‹ค์„ฑ ๋•Œ๋ฌธ์—, ์กฐ๋ถ€๋ชจ๋‹˜ ์„ธ๋Œ€์—์„œ ๋ณธ ๊ฒƒ๊ณผ ๊ฐ™์€
09:52
the stability in careers that our grandparents saw.
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์ง์—…์ ์ธ ์•ˆ์ •์„ฑ์„ ๋‹ค์‹œ ๊ฐ–๊ธฐ๋Š” ์–ด๋ ค์šธ ๊ฒ๋‹ˆ๋‹ค.
09:57
There's a problem.
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๊ทธ๋Ÿฐ๋ฐ ๋ฌธ์ œ๊ฐ€ ์žˆ์–ด์š”.
10:00
One challenge with this future
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์ด๋Ÿฐ ๋ฏธ๋ž˜์— ์ƒ๊ธธ ๋ฌธ์ œ ํ•˜๋‚˜๋Š” ์šฐ๋ฆฌ์˜ ๊ธˆ์œต ์ œ๋„๊ฐ€,
10:02
is that our financial infrastructure,
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10:04
particularly the way that we finance our ideas,
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ํŠนํžˆ ์ƒ๊ฐ์„ ์‹คํ˜„ํ•˜๊ธฐ ์œ„ํ•ด ์ž๊ธˆ์„ ์กฐ๋‹ฌํ•˜๋Š” ๋ฐฉ์‹์ด
10:07
largely predates the internet.
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๋Œ€๊ฐœ ์ธํ„ฐ๋„ท ์ด์ „์— ์žˆ๋˜ ๊ฒƒ์ด๋ผ๋Š” ์ ์ž…๋‹ˆ๋‹ค.
10:10
Today, the predominant way that businesses raise money,
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์˜ค๋Š˜๋‚  ์‚ฌ์—… ์ž๊ธˆ์„ ์กฐ๋‹ฌํ•˜๋Š” ์ผ๋ฐ˜์ ์ธ ๋ฐฉ๋ฒ•์ด๋ฉด์„œ
10:14
and the only real option available to creators,
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์ฐฝ์ž‘์ž๊ฐ€ ์„ ํƒ ๊ฐ€๋Šฅํ•œ ์œ ์ผํ•œ ๋ฐฉ๋ฒ•์€ ๋ˆ์„ ๋นŒ๋ฆฌ๋Š” ๊ฑฐ์ฃ .
10:16
is to borrow it as debt.
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10:18
And as to any of you who have ever struggled
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์—ฌ๋Ÿฌ๋ถ„ ์ค‘์—์„œ ์ง‘ ๊ตฌ๋งค๋ฅผ ์œ„ํ•œ ์œต์ž๋‚˜
10:20
with a mortgage payment or a student loan or a car payment
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ํ•™์ž๊ธˆ ๋Œ€์ถœ, ์ž๋™์ฐจ ๋Œ€์ถœ๋กœ ๊ณ ์ƒํ•ด๋ณด์‹  ๋ถ„๋“ค์ด๋ผ๋ฉด ์ž˜ ์•Œ๋“ฏ์ด,
10:23
can attest to,
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๋ˆ์„ ๋นŒ๋ฆฌ๋Š” ๋ฐ์—๋Š” ๋งŽ์€ ๋Œ€๊ฐ€๊ฐ€ ๋”ฐ๋ฅด์ฃ .
10:25
thereโ€™s a lot of downside to debt.
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10:27
My first experience with debt
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์ œ๊ฐ€ ์ฒ˜์Œ ๋ˆ์„ ๋นŒ๋ฆฐ ๊ฒƒ์€
10:29
was a 13-year old '86 SAAB 9000 Turbo.
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13๋…„ ๋œ 86๋…„์‹ ์‚ฌ๋ธŒ ์ž๋™์ฐจ๋ฅผ ์‚ด ๋•Œ์˜€์ฃ .
10:32
Gray car, saggy roof,
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ํšŒ์ƒ‰๋น› ๋ชธ์ฒด์— ์ฒ˜์ง„ ์ง€๋ถ•, ์ „๋ฉด์˜ ํŠน์ดํ•œ ์กฐ๋ช…๊นŒ์ง€ ์™„๋ฒฝํ–ˆ์–ด์š”.
10:34
the Knight Rider lights in the front -- I love that car.
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10:37
But it was hard.
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ํ•˜์ง€๋งŒ ์‰ฝ์ง€ ์•Š๋”๊ตฐ์š”.
10:40
So what if, instead of debt, we invested in people,
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๊ทธ๋ž˜์„œ ๋งŒ์•ฝ, ๋นš ๋Œ€์‹ , ์‚ฌ๋žŒ์—๊ฒŒ ํˆฌ์ž๋ฅผ ํ•œ๋‹ค๋ฉด ์–ด๋–จ๊นŒ์š”?
10:44
the way we invest in start-ups?
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์Šคํƒ€ํŠธ์—…์— ํˆฌ์žํ•˜๋“ฏ์ด ๋ง์ด์ฃ .
10:48
As a creator, you should be able to use technology
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์ฐฝ์ž‘์ž๋กœ ์„ฑ๊ณตํ•˜๋ ค๋ฉด ์•ผ๋ง์„ ์‹คํ˜„ํ•˜๋Š” ๋ฐ์— ํ•„์š”ํ•œ
10:51
to raise money to finance your ambitions.
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๋ˆ์„ ๋งˆ๋ จํ•˜๊ธฐ ์œ„ํ•ด ๊ธฐ์ˆ ์„ ์ด์šฉํ•  ์ค„ ์•Œ์•„์•ผ ํ•ฉ๋‹ˆ๋‹ค.
10:55
If you so choose,
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๊ทธ๋ ‡๊ฒŒ ํ•˜๊ธฐ๋กœ ํ–ˆ๋‹ค๋ฉด
10:57
you should be able to sell equity in your future.
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์ž์‹ ์˜ ๋ฏธ๋ž˜๋ฅผ ์ฃผ์‹์œผ๋กœ ํŒ” ์ˆ˜ ์žˆ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
11:01
And you should be able to set the terms.
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๊ณ„์•ฝ ์กฐ๊ฑด๋“ค๋„ ์ •ํ•  ์ˆ˜ ์žˆ์–ด์•ผ ํ•˜๊ณ ์š”.
11:04
For a 100,000-dollar investment,
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10๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ํˆฌ์ž๋ฐ›๋Š”๋‹ค๋ฉด
11:06
youโ€™ll pay out five percent of what you make for the next 10 years.
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์•ž์œผ๋กœ 10๋…„๊ฐ„ ์ˆ˜์ต์˜ 5ํผ์„ผํŠธ๋ฅผ ์ง€๊ธ‰ํ•˜๋Š” ๊ฒ๋‹ˆ๋‹ค.
11:10
And we can codify those terms in a smart contract.
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์Šค๋งˆํŠธ ์ปจํŠธ๋ž™ํŠธ๋กœ ๊ทธ ๋‚ด์šฉ์„ ์ ์–ด๋‘˜ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
11:14
We can connect the RevShare you make on YouTube,
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์œ ํŠœ๋ธŒ ์ˆ˜์ž…, ํŒจํŠธ๋ฆฌ์˜จ ๊ตฌ๋…๋ฃŒ,
11:16
the subscription fees you make on Patreon,
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์ธ์Šคํƒ€๊ทธ๋žจ์—์„œ ์–ป์€ ์ƒํ’ˆ ํŒ๋งค ์ˆ˜์ต๊นŒ์ง€ ์ด ๋ชจ๋‘๋ฅผ
11:18
the merchandise sales you make on Instagram,
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์—ฌ๋Ÿฌ๋ถ„์„ ๋ฏฟ๋Š” ๋ˆ„๊ตฌ๋“  ์‚ด ์ˆ˜ ์žˆ๋Š” ํ† ํฐ์— ์—ฐ๊ฒฐํ•˜๋Š” ๊ฒ๋‹ˆ๋‹ค.
11:20
all to one token that anyone who believes in you could buy.
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11:25
And in doing so,
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๊ทธ๋ ‡๊ฒŒ ํ•จ์œผ๋กœ์จ
11:27
you'd be giving your audience the opportunity to share in your success,
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ํ›„์›์ž๋“ค์—๊ฒŒ ์—ฌ๋Ÿฌ๋ถ„์˜ ์„ฑ๊ณต์— ์ฐธ์—ฌํ•  ๊ธฐํšŒ๋ฅผ ์ค„ ์ˆ˜ ์žˆ์ฃ .
11:31
to buy a share,
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์ฐฝ์ž‘์ž์˜ ์ฃผ์‹์„ ์‚ฌ๊ณ ,
11:33
to build equity in the creator they know, love and trust.
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์ž๊ธฐ๊ฐ€ ์‘์›ํ•˜๋Š” ์ฐฝ์ž‘์ž์™€ ํ•จ๊ป˜ ์žฌ์‚ฐ์„ ์Œ“๋Š” ๊ฑฐ์ฃ .
11:38
And Lisa would be able to build a community of people
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๋ฆฌ์‚ฌ๋Š” ์ž์‹ ์˜ ์„ฑ๊ณต์— ์ง์ ‘ ํˆฌ์žํ•œ
11:41
who are directly invested in her success.
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์‚ฌ๋žŒ๋“ค์˜ ๋ชจ์ž„์„ ๋งŒ๋“ค ์ˆ˜ ์žˆ์„ ๊ฒ๋‹ˆ๋‹ค.
11:45
And with the money she raised,
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๊ทธ๋ ‡๊ฒŒ ๋ชจ์€ ๋ˆ์œผ๋กœ
11:46
she'd have more time to explore, more time to create.
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ํƒ๊ตฌํ•˜๊ณ , ์ฐฝ์กฐํ•˜๋Š” ๋ฐ์— ์‹œ๊ฐ„์„ ๋” ์“ธ ์ˆ˜ ์žˆ๊ฒ ์ฃ .
11:51
Meta can't build this.
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๋ฉ”ํƒ€๋Š” ์ด๋Ÿฐ ์—ญํ• ์„ ํ•ด๋‚ผ ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.
11:53
No single company can.
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๊ฐœ๋ณ„ ํšŒ์‚ฌ๋กœ๋Š” ์•ˆ ๋ฉ๋‹ˆ๋‹ค.
11:55
For ideas like these to happen,
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์ด๋Ÿฐ ์ƒ๊ฐ์„ ์‹คํ˜„ํ•˜๋ ค๋ฉด ์—…๊ณ„ ์ „๋ฐ˜์˜ ํ˜‘๋ ฅ์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
11:56
we need to come together across the industry.
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๋˜ํ•œ ์•ž์žฅ์„œ๋Š” ์‚ฌ๋žŒ๋“ค์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
12:01
And we need pioneers.
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12:03
We need established creators to prove the model at first.
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์ด๋ฏธ ์ž๋ฆฌ ์žก์€ ์ฐฝ์ž‘์ž๊ฐ€ ์ด ๋ชจํ˜•์˜ ๊ฐ€๋Šฅ์„ฑ์„ ๋ณด์—ฌ์ค˜์•ผ ํ•ฉ๋‹ˆ๋‹ค.
12:06
But the idea isn't interesting until it's available to everyone.
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ํ•˜์ง€๋งŒ ๋ชจ๋‘๊ฐ€ ์ด ๋ชจํ˜•์„ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ์„ ๋•Œ๊นŒ์ง€๋Š” ๋ˆˆ๊ธธ์„ ๋Œ ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.
12:12
I sometimes think about what my path might have looked like,
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๊ฐ€๋” ์ œ๊ฒŒ ์ด๋Ÿฐ ๊ธฐํšŒ๊ฐ€ ์žˆ์—ˆ๋‹ค๋ฉด ๋ฌด์—‡์ด ๋‹ฌ๋ผ์กŒ์„์ง€๋ฅผ ์ƒ์ƒํ•˜๊ณค ํ•ฉ๋‹ˆ๋‹ค.
12:15
had that opportunity been available to me.
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12:17
Instead of bartending and designing websites on the side
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๋ฐ”ํ…๋” ์ผ๊ณผ ๋™์‹œ์—
์›น์‚ฌ์ดํŠธ ๋””์ž์ธ ์ผ์„ ํ•˜๋ฉด์„œ ์—„์ฒญ๋‚œ ํ•™์ž๊ธˆ ๋Œ€์ถœ์„ ๊ฐš๋Š” ๋Œ€์‹ ์—,
12:22
and taking out a lot of student debt,
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์ œ ๋ฏธ๋ž˜๋ฅผ ๊ฑธ๊ณ  ์ฃผ์‹์„ ํŒ”์•˜์„์ง€๋„ ๋ชจ๋ฅด๊ฒ ๊ตฐ์š”.
12:24
I might have sold equity in my future.
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12:26
What might you have done?
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์—ฌ๋Ÿฌ๋ถ„์€ ์–ด๋• ์„ ๊ฒƒ ๊ฐ™๋‚˜์š”?
๋ˆ„๊ฐ€ ์••๋‹ˆ๊นŒ.
12:28
Who knows?
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12:30
But what's exciting about this idea is not the opportunity it affords
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์ด ์•„์ด๋””์–ด์˜ ์ง„์งœ ๊ฐ€์น˜๋Š”
๋‰ด์š•์‹œ ๊ต์™ธ์— ์‚ฌ๋Š” ์ค‘์‚ฐ์ธต ๋ฐฑ์ธ ์•„์ด์™€๋Š” ์ƒ๊ด€์ด ์—†์Šต๋‹ˆ๋‹ค.
12:33
an upper-middle-class white kid from the suburbs of New York City.
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12:37
It's the opportunity it affords Oumi Janta,
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์˜ค์šฐ๋ฏธ ์ž”ํƒ€์—๊ฒŒ ์ƒ๊ธฐ๋Š” ๊ธฐํšŒ๊ฐ€ ์ •๋ง ๊ฐ€์น˜ ์žˆ๋Š” ๊ฒƒ์ด์ฃ .
12:40
a roller-skating phenom in Berlin;
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๋ฒ ๋ฅผ๋ฆฐ์˜ ๋กค๋Ÿฌ์Šค์ผ€์ดํŠธ ์ฒœ์žฌ์ฃ .
12:44
Terri Loewenthal, one of my favorite photographers in California.
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์บ˜๋ฆฌํฌ๋‹ˆ์•„์˜ ์‚ฌ์ง„ ์ž‘๊ฐ€๋กœ ์ œ๊ฐ€ ์ข‹์•„ํ•˜๋Š” ํ…Œ๋ฆฌ ๋กœ์›ฌํƒˆ์˜ ๊ธฐํšŒ๋„์š”.
12:48
And if we build this,
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์ด๋Ÿฐ ์‹œ์Šคํ…œ์„ ๊ตฌ์ถ•ํ•˜๋ฉด
12:50
we'll have helped to realize the original promise of the internet.
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์ธํ„ฐ๋„ท์˜ ์›๋ž˜ ์•ฝ์†์„ ์‹คํ˜„ํ•˜๋Š” ๋ฐ์— ๋ณดํƒฌ์ด ๋  ๊ฒ๋‹ˆ๋‹ค.
12:53
We'll have to push power into the hands of people ...
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๊ถŒ๋ ฅ์„ ์‚ฌ๋žŒ๋“ค์˜ ์†์— ์ฃผ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
12:57
to creators.
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์ฐฝ์ž‘์ž๋“ค์˜ ์†์—์š”.
12:59
Creators will be able to own their relationship with their audience,
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์ฐฝ์ž‘์ž๋Š” ๊ตฌ๋…์ž์™€์˜ ๊ด€๊ณ„๋ฅผ ์†Œ์œ ํ•˜๊ณ 
13:03
and anyone who wants to invest in creativity
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์ฐฝ์˜์„ฑ์— ํˆฌ์žํ•˜๊ณ  ์‹ถ์€ ์‚ฌ๋žŒ์€ ๋ˆ„๊ตฌ๋‚˜ ๋งˆ์Œ๊ป ํˆฌ์žํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
13:05
will have the opportunity to do so.
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13:08
We'll have created a world
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์šฐ๋ฆฌ๊ฐ€ ๋งŒ๋“  ์„ธ์ƒ์—์„œ๋Š”
13:10
where anyone with a compelling idea can turn their passion into a living,
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์ข‹์€ ์•„์ด๋””์–ด๊ฐ€ ์žˆ๋Š” ์‚ฌ๋žŒ์€ ์ž์‹ ์˜ ์—ด์ •์œผ๋กœ ๋ˆ์„ ๋ฒŒ ์ˆ˜ ์žˆ์ฃ .
13:16
which, at the same time, effects possibly the greatest transfer of power
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์ด ์ƒˆ๋กœ์šด ์„ธ์ƒ์€ ์—ญ์‚ฌ์ƒ ๊ฐ€์žฅ ํฐ ๊ถŒ๋ ฅ์˜ ์ด๋™์ธ
13:21
from institutions to individuals
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์กฐ์ง์—์„œ ๊ฐœ์ธ์œผ๋กœ์˜ ๊ถŒ๋ ฅ ์ด๋™์„ ๋™๋ฐ˜ํ•  ๊ฒ๋‹ˆ๋‹ค.
13:24
in all of history.
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13:26
Thank you for listening,
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๋“ค์–ด์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
13:28
and thank you to you creators out there for inspiring the rest of us.
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๊ทธ๋ฆฌ๊ณ  ์˜๊ฐ์„ ๋‚˜๋ˆ ์ฃผ๋Š” ์ฐฝ์ž‘์ž๋“ค์—๊ฒŒ ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
(๋ฐ•์ˆ˜)
13:31
(Applause)
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์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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