The value of your humanity in an automated future | Kevin Roose

52,245 views ใƒป 2021-03-24

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

00:00
Transcriber: Joseph Geni Reviewer: Camille Martรญnez
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๋ฒˆ์—ญ: Juheon Rhee ๊ฒ€ํ† : Jihyeon J. Kim
์ฒ˜์Œ ์ œ๊ฐ€ ๋กœ๋ด‡์— ์˜ํ•ด์„œ ๋Œ€์ฒด๋  ์ˆ˜ ์žˆ๋‹ค๊ณ  ์•Œ๊ฒŒ๋œ ๊ฒƒ์€
20๋Œ€ ์ค‘๋ฐ˜์ด์—ˆ์„ ๋•Œ์˜€์Šต๋‹ˆ๋‹ค.
๊ทธ๋•Œ, ์ €๋Š” ๊ธˆ์œต๊ด€๋ จ ๊ธฐ์ž๋กœ ์ผํ•˜๊ณ  ์žˆ์—ˆ๋Š”๋ฐ
์›”์ŠคํŠธ๋ฆฟํŠธ์™€ ์ฃผ์‹์‹œ์žฅ์„ ๋‹ด๋‹นํ•˜๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
00:13
I was in my mid-20s the first time I realized
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๊ทธ๋ฆฌ๊ณ  ์–ด๋А ๋‚  ์ €๋Š” ์ƒˆ๋กœ์šด ์ธ๊ณต์ง€๋Šฅ ๋ฆฌํฌํŒ… ์•ฑ์— ๋Œ€ํ•ด์„œ ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
00:15
that I could be replaced by a robot.
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๊ธฐ๋ณธ์ ์œผ๋กœ ๊ธฐ์—… ์žฌ๋ฌด ๋ณด๊ณ ์„œ๋‚˜ ๋ถ€๋™์‚ฐ ๋ฆฌ์ŠคํŠธ์˜
00:17
At the time, I was working as a financial reporter
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00:19
covering Wall Street and the stock market,
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๋ฐ์ดํ„ฐ ๋ฒ ์ด์Šค์™€ ๊ฐ™์€ ์ผ์ •ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ž…๋ ฅํ•˜๊ณ 
00:21
and one day, I heard about this new AI reporting app.
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์•ฑ์€ ์ž๋™์œผ๋กœ ๋ชจ๋“  ์ค‘์š”ํ•œ ๋ถ€๋ถ„์„ ๋ฝ‘์•„ ๋‚ด๊ณ ,
00:25
Basically, you just feed in some data,
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๋‰ด์Šค ๊ธฐ์‚ฌ์— ์—ฐ๊ฒฐํ•˜๊ณ ,
00:27
like a corporate financial report or a database of real estate listings,
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๊ฒŒ์‹œํ•ฉ๋‹ˆ๋‹ค.
์ด ๊ณผ์ •์—์„œ ์‚ฌ๋žŒ์˜ ์ž…๋ ฅ์€ ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
00:31
and the app would automatically strip out all the important parts,
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์ด์ œ, ์ด ์ธ๊ณต์ง€๋Šฅ ๋ฆฌํฌํŒ… ์•ฑ๋“ค์ด
ํ“ฐ๋ฆฌ์ฒ˜ ์ƒ์„ ๋ฐ›์„ ์ˆœ ์—†์ง€๋งŒ
00:35
plug it into a news story
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00:36
and publish it,
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์ถฉ๊ฒฉ์ ์ผ ์ •๋„๋กœ ํšจ๊ณผ์ ์ž…๋‹ˆ๋‹ค.
00:37
with no human input required.
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์ฃผ์š” ๋‰ด์Šค ๊ธฐ๊ด€๋“ค์€ ์ด๋ฏธ ์ด๊ฒƒ์„ ์‚ฌ์šฉํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ๊ณ 
00:40
Now, these AI reporting apps,
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00:42
they weren't going to win any Pulitzer Prizes,
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ํ•œ ํšŒ์‚ฌ๋Š” ์ž์‚ฌ์˜ ์ธ๊ณต์ง€๋Šฅ ๋ฆฌํฌํŒ… ์•ฑ์ด
00:44
but they were shockingly effective.
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ํ•œ ํ•ด์— 3์–ต ๊ฐœ์˜ ๋‰ด์Šค๋ฅผ ์ž‘์„ฑํ•˜๋Š” ๋ฐ ์‚ฌ์šฉ๋˜์—ˆ๋‹ค๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
00:47
Major news organizations were already starting to use them,
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00:50
and one company said that its AI reporting app
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์ด๊ฒƒ์€ ์ €๋‚˜ ์•„๋งˆ๋„ ์ง€๊ตฌ ์ƒ์˜ ๋ชจ๋“ 
์ธ๊ฐ„ ์ €๋„๋ฆฌ์ŠคํŠธ๋“ค์ด ์ž‘์„ฑํ•œ ๊ฒƒ๋ณด๋‹ค ๋” ๋งŽ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
00:53
had been used to write 300 million news stories in a single year,
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์ง€๋‚œ ๋ช‡ ๋…„ ๋™์•ˆ
00:58
which is slightly more than me
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์ €๋Š” ์ธ๊ณต์ง€๋Šฅ๊ณผ ์ž๋™ํ™”์˜ ๋‹ค๊ฐ€์˜ค๋Š” ๋ฌผ๊ฒฐ์„ ์—ฐ๊ตฌํ•ด์™”๊ณ 
01:01
and probably more than every human journalist on earth combined.
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์ œ๊ฒŒ ์ผ์–ด๋‚œ ์ผ์€ ๊ฒ‰์œผ๋กœ ๋ณด๊ธฐ์— ์•„๋ฌด๋ฆฌ ๋ช…๋ง ์žˆ๋Š” ์ง์—…์ด๋‚˜
๊ณ ์ž„๊ธˆ ์ง์—…์„ ๋ง๋ผํ•˜์—ฌ ๋ชจ๋“  ์ข…๋ฅ˜์˜ ์‚ฐ์—… ์ข…์‚ฌ์ž๋“ค์—๊ฒŒ
01:06
For the last few years,
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01:07
I've been researching this coming wave of AI and automation,
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์ผ์–ด๋‚˜๊ณ  ์žˆ์Œ์„ ์•Œ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
01:11
and I've learned that what happened to me that day
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์˜์‚ฌ๋“ค์€ ์ด์ œ ๊ธฐ๊ณ„ ํ•™์Šต ์•Œ๊ณ ๋ฆฌ์ฆ˜์ด
01:13
is happening to workers in all kinds of industries,
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ํŠน์ • ์œ ํ˜•์˜ ์•”์„ ๋” ์ •ํ™•ํ•˜๊ฒŒ ์ง„๋‹จํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ๋ฐฐ์šฐ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
01:16
no matter how seemingly prestigious or high-paid their jobs are.
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๋ณ€ํ˜ธ์‚ฌ๋“ค์€ ์ž์‹ ๋“ค๋ณด๋‹ค ๋” ์ •ํ™•ํ•˜๊ฒŒ ๊ณ„์•ฝ์—์„œ
01:21
Doctors are learning that machine learning algorithms
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01:24
can now diagnose certain types of cancers more accurately than they can.
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๋ฌธ์ œ๋ฅผ ๋ฐœ๊ฒฌํ•  ์ˆ˜ ์žˆ๋Š” ๋ฒ•๋ฅ  AI๋ฅผ ๋งˆ์ฃผํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
์ตœ๊ทผ ๊ตฌ๊ธ€์—์„œ AI๋กœ AI์˜ ์‹ ๊ฒฝ๋ง์„ ํ›ˆ๋ จ์‹œํ‚ค๋Š” ๊ฒƒ์„ ์‹คํ—˜ํ–ˆ์Šต๋‹ˆ๋‹ค.
01:28
Lawyers are going up against legal AIs that can spot issues in contracts
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๋ณธ์งˆ์ ์œผ๋กœ ๋กœ๋ด‡์ด ๋‹ค๋ฅธ ๋กœ๋ด‡์„ ๋งŒ๋“œ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:33
with better precision than them.
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01:35
Recently at Google, they ran an experiment with an AI that trains neural networks --
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๊ทธ๋“ค์€ ์ด๋Ÿฌํ•œ AI ํ›ˆ๋ จ ์‹ ๊ฒฝ๋ง์ด
์ธ๊ฐ„ ํ”„๋กœ๊ทธ๋ž˜๋จธ๊ฐ€ ์ฝ”๋”ฉํ•œ ๊ฒƒ๋ณด๋‹ค ๋” ์ •ํ™•ํ•˜๋‹ค๋Š” ๊ฒƒ์„ ๋ฐœ๊ฒฌํ–ˆ์Šต๋‹ˆ๋‹ค.
01:39
essentially, a robot that makes other robots.
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01:43
And they found that these AI-trained neural networks
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ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ์—ฐ๊ตฌ๋ฅผ ํ†ตํ•ด ์•Œ๊ฒŒ ๋œ ๊ฐ€์žฅ ์ถฉ๊ฒฉ์ ์ธ ๊ฒƒ์€
์šฐ๋ฆฌ๊ฐ€ ์™„์ „ํžˆ ์ž˜๋ชป๋œ ๋ฐฉ์‹์œผ๋กœ ์ž๋™ํ™”๋œ ๋ฏธ๋ž˜๋ฅผ
01:47
were more accurate than the ones that their own human programmers had coded.
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์ค€๋น„ํ•ด์™”๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:52
But the most disturbing thing I learned in my research
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์ˆ˜๋…„ ๋™์•ˆ, ๊ธฐ์ˆ ์ด ๋ฏธ๋ž˜๋ผ๋ฉด ์šฐ๋ฆฌ๋Š” ๊ฐ€๋Šฅํ•œ ํ•œ
01:54
is that we've been preparing for this automated future
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๊ธฐ์ˆ ๊ณผ ๊ฐ€๊นŒ์›Œ์ ธ์•ผ ํ•œ๋‹ค๋Š” ๊ฒƒ์ด ํ†ต๋…์ด์—ˆ์Šต๋‹ˆ๋‹ค.
01:58
in exactly the wrong way.
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์šฐ๋ฆฌ๋Š” ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์ฝ”๋”ฉํ•˜๋Š” ๋ฒ•์„ ๋ฐฐ์šฐ๊ณ 
02:01
For years, the conventional wisdom has been that if technology is the future,
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๋ฐ์ดํ„ฐ ๊ณผํ•™, ๊ณตํ•™, ์ˆ˜ํ•™ ๊ฐ™์€ ์–ด๋ ค์šด ๊ธฐ์ˆ ์„ ๊ณต๋ถ€ํ•˜๋ผ๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
02:05
then we need to get as close to the technology as possible.
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์™œ๋ƒํ•˜๋ฉด ๊ทธ ๋ชจ๋“  ์ „์‚ฐ ๊ธฐ์ˆ ์ž,
02:08
We told people to learn to code and to study hard skills
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์˜ˆ์ˆ ๊ฐ€, ์ž‘๊ฐ€, ์ฒ ํ•™์ž๋“ค์ด
02:12
like data science, engineering and math,
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๊ฒฐ๊ตญ์—๋Š” ๋กœ๋ด‡ ์ง€๋ฐฐ์ž๋“ค์—๊ฒŒ ์ปคํ”ผ๋ฅผ ๋Œ€์ ‘ํ•˜๊ฒŒ ๋  ๊ฒƒ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
02:16
because all those soft skills people,
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ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ๋ฐฐ์šด ๊ฒƒ์€ ๋ณธ์งˆ์ ์œผ๋กœ ๊ทธ ๋ฐ˜๋Œ€๋ผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
02:19
those artists and writers and philosophers,
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02:22
they were just going to end up serving coffee to our robot overlords.
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๊ธฐ๊ณ„์™€ ๊ฒฝ์Ÿํ•˜๋ ค๊ณ  ํ•˜๊ธฐ๋ณด๋‹ค๋Š”
์šฐ๋ฆฌ๋Š” ์ธ๊ฐ„ ๊ธฐ์ˆ , ์‚ฌ๋žŒ๋“ค๋งŒ์ด ํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์ธ
02:27
But what I learned was that essentially the opposite is true.
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๋™์ •์‹ฌ๊ณผ ๋น„ํŒ์  ์‚ฌ๊ณ ,
02:31
Rather than trying to compete with machines,
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๋„๋•์  ์šฉ๊ธฐ๋ฅผ ํ–ฅ์ƒ์‹œํ‚ค๊ธฐ ์œ„ํ•ด ๋…ธ๋ ฅํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
02:34
we should be trying to improve our human skills,
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02:37
the kinds of things that only people can do,
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ํ•  ์ผ์„ ํ•  ๋•Œ
์šฐ๋ฆฌ๋Š” ๊ฐ€๋Šฅํ•œ ํ•œ ์ธ๊ฐ„์ ์œผ๋กœ ํ•˜๋ ค๊ณ  ๋…ธ๋ ฅํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค
02:40
things involving compassion and critical thinking and moral courage.
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์ œ๊ฒŒ ๊ทธ๊ฒƒ์€ ์ œ ์ผ์— ๋” ๋งŽ์€ ์ €๋ฅผ ์Ÿ์•„ ๋„ฃ๋Š” ๊ฒƒ์„ ์˜๋ฏธํ–ˆ์Šต๋‹ˆ๋‹ค.
02:46
And when we do our jobs,
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02:47
we should be trying to do them as humanely as possible.
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์ €๋Š” ํ‹€์— ๋ฐ•ํžŒ ๊ธฐ์—… ์ˆ˜์ต ์ด์•ผ๊ธฐ๋ฅผ ์“ฐ๋Š” ๊ฒƒ์„ ๊ทธ๋งŒ๋‘๊ณ ,
์ œ ์„ฑ๊ฒฉ์„ ๋” ์ž˜ ๋“œ๋Ÿฌ๋‚ด๋Š” ๊ฒƒ๋“ค์„ ์“ฐ๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:52
For me, that meant putting more of myself in my work.
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02:55
I stopped writing formulaic corporate earnings stories,
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์ €๋Š” ๊ธˆ์œต์— ๊ด€ํ•œ ์‹œ ์‹œ๋ฆฌ์ฆˆ๋ฅผ ์“ฐ๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
๊ณจ๋“œ๋งŒ์‚ญ์Šค์—์„œ ๋จธ๋ฆฌ๋ฅผ ์ž๋ฅด๋Š” ์ด๋ฐœ์‚ฌ์ฒ˜๋Ÿผ
02:59
and I started writing things that revealed more of my personality.
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์›”์ŠคํŠธ๋ฆฌํŠธ์˜ ๊ธฐ๋ฐœํ•˜๊ณ  ํฅ๋ฏธ๋กœ์šด ์‚ฌ๋žŒ๋“ค์˜ ํ”„๋กœํ•„์„ ์ž‘์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค.
03:03
I started a financial poetry series.
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03:06
I wrote profiles of quirky and interesting people on Wall Street
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์ €๋Š” ์‹ฌ์ง€์–ด ํŽธ์ง‘์ž์—๊ฒŒ ํ•˜๋ฃจ ๋™์•ˆ ์–ต๋งŒ์žฅ์ž์ฒ˜๋Ÿผ ์‚ด๋„๋ก ์„ค๋“ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:10
like the barber who cuts people's hair at Goldman Sachs.
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3๋งŒ ๋‹ฌ๋Ÿฌ์งœ๋ฆฌ ์‹œ๊ณ„๋ฅผ ์ฐจ๊ณ  ๋กค์Šค๋กœ์ด์Šค๋ฅผ ํƒ€๊ณ ,
03:14
I even convinced my editor to let me live like a billionaire for a day,
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๊ฐœ์ธ ์ œํŠธ๊ธฐ๋ฅผ ํƒ€๋ผ๊ณ  ๋ง์ž…๋‹ˆ๋‹ค.
์–ด๋ ต์ง€์š”.
๊ทธ๋ ‡์ง€๋งŒ ๋ˆ„๊ตฐ๊ฐ€๋Š” ํ•ด์•ผํ–ˆ์Šต๋‹ˆ๋‹ค.
03:18
wearing a 30,000 dollar watch and driving around in a Rolls Royce,
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๊ทธ๋ฆฌ๊ณ  ์ œ ์ง์—…์— ๋Œ€ํ•œ ์ธ๊ฐ„์˜ ์ƒˆ๋กœ์šด ์ ‘๊ทผ ๋ฐฉ์‹์ด
03:23
flying in a private jet.
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์ œ ๋ฏธ๋ž˜์— ๋Œ€ํ•ด ํ›จ์”ฌ ๋” ๋‚™๊ด€์ ์œผ๋กœ ๋А๋ผ๊ฒŒ ํ•œ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
03:24
Tough job,
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03:26
but someone's got to do it.
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03:27
And I found that this new human approach to my job
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์™œ๋ƒํ•˜๋ฉด ์—ฌ๋Ÿฌ๋ถ„์€ ๋กœ๋ด‡์—๊ฒŒ ๋‰ด์Šค๋ฅผ ์š”์•ฝํ•˜๊ฑฐ๋‚˜
๊ตฌ๊ธ€์ด๋‚˜ ํŽ˜์ด์Šค๋ถ์—์„œ ๋งŽ์€ ํด๋ฆญ์„ ์–ป์„
03:31
made me feel much more optimistic about my own future,
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ํ—ค๋“œ๋ผ์ธ์„ ์“ฐ๋Š” ๊ฒƒ์„ ๊ฐ€๋ฅด์น  ์ˆ˜ ์žˆ์ง€๋งŒ
์ฑ„๊ถŒ ์‹œ์žฅ์— ๋Œ€ํ•œ ์–ด์„คํ”ˆ ์†์ž„์ˆ˜๋ฅผ ๊ฐ€์ง€๊ณ 
03:35
because you can teach a robot to summarize the news
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๋ˆ„๊ตฐ๊ฐ€๋ฅผ ์›ƒ๊ฒŒ ๋งŒ๋“ค๊ฑฐ๋‚˜ ๋‹ด๋ณด๋ถ€ ๋ถ€์ฑ„๋ฅผ
03:38
or to write a headline that's going to get a lot of clicks
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์ง€๋ฃจํ•˜์ง€ ์•Š๊ฒŒ ์„ค๋ช…ํ•˜๋Š” ๊ฒƒ์„
03:41
from Google or Facebook,
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03:43
but you can't automate making someone laugh
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์ž๋™ํ™” ํ•  ์ˆ˜๋Š” ์—†๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
03:45
with a dumb limerick about the bond market
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์ œ๊ฐ€ ๋” ์—ฐ๊ตฌํ•  ์ˆ˜๋ก
์ €๋Š” ๊ธฐ๊ณ„์™€ ๊ฒฝ์Ÿํ•˜๋Š” ๊ฒƒ์„ ๊ฑฐ๋ถ€ํ•˜๊ณ  ๋Œ€์‹  ์ž์‹ ์„
03:48
or explaining what a collateralized debt obligation is to them
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03:52
without making them fall asleep.
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๋” ์ธ๊ฐ„๋‹ต๊ฒŒ ๋งŒ๋“œ๋Š” ๋ฐฉ์‹์œผ๋กœ ์„ฑ๊ณตํ•œ ์‚ฌ๋žŒ๋“ค์˜
์‚ฌ๋ก€๋ฅผ ํ›จ์”ฌ ๋” ๋งŽ์ด ๋ฐœ๊ฒฌํ–ˆ์Šต๋‹ˆ๋‹ค.
03:55
And as I researched more,
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03:56
I found so many more examples of people who had succeeded this way
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๋Ÿฌ์Šค๋ฅผ ์˜ˆ๋กœ ๋“ค๊ฒ ์Šต๋‹ˆ๋‹ค.
๋Ÿฌ์Šค ๊ฐ€๋กœํŒ”๋กœ๋Š” ๋‚˜์˜ ํšŒ๊ณ„์‚ฌ์ž…๋‹ˆ๋‹ค.
๊ทธ๋Š” ๋งคํ•ด ์ €์˜ ์„ธ๊ธˆ ๋ฌธ์ œ๋ฅผ ๋„์™€์ค๋‹ˆ๋‹ค.
04:01
by refusing to compete with machines
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ์ง„์œผ๋กœ ๋ถ€ํ„ฐ ์˜ˆ์ƒํ•  ์ˆ˜ ์žˆ๊ฒ ์ง€๋งŒ
04:03
and instead making themselves more human.
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๋Ÿฌ์Šค๋Š” ๊ทธ๋ƒฅ ์ผ๋ฐ˜์ ์ธ ํšŒ๊ณ„์‚ฌ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.
04:05
Take Rus.
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04:07
Rus Garofalo is my accountant.
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๊ทธ๋Š” ์ „์ง ์Šคํƒ ๋“œ์—… ์ฝ”๋ฏธ๋””์–ธ์ž…๋‹ˆ๋‹ค.
04:09
He helps me with my taxes every year,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ์˜ ์ฝ”๋ฏธ๋””์ ์ธ ๊ฐ๊ฐ์„ ์ผ์— ์ ‘๋ชฉ์‹œํ‚ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
04:11
and as you can probably tell from the photo,
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๋งน์„ธ์ฝ”, ๋ˆ์„ ์ง€๋ถˆํ•˜๊ณ  ์‹ค์ œ ์ฝ”๋ฏธ๋”” ์‡ผ๋ฅผ ๋ณด๋Š” ๊ฒƒ๋ณด๋‹ค
04:13
Rus is not a traditional accountant.
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04:15
He's a former standup comedian,
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๋Ÿฌ์Šค์™€ ํ•ญ๋ชฉ๋ณ„ ๊ณต์ œ ์‚ฌํ•ญ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜๋Š” ๊ฒƒ์ด ๋” ์žฌ๋ฏธ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
04:17
and he brings his comedic sensibility to his work.
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04:21
I swear, I've had more fun talking about itemized deductions with Rus
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๋Ÿฌ์Šค๋Š” ํ„ฐ๋ณดํƒ์Šค ์‹œ๋Œ€์—
์ธ๊ฐ„ ํšŒ๊ณ„์‚ฌ๋“ค์ด ๊ณ„์† ์ผํ•  ์ˆ˜ ์žˆ๋Š” ์œ ์ผํ•œ ๋ฐฉ๋ฒ•์€
04:25
than at actual comedy shows that I've paid real money to see.
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์„ธ๊ธˆ์ „๋ฌธ ์ง€์‹ ์ด์™ธ์˜ ๊ฒƒ์„ ๋…ผ์˜ ์‚ฌํ•ญ์œผ๋กœ ๊ฐ€์ ธ์™€์•ผ ํ•˜๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
04:29
Rus knows that in the age of TurboTax,
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๊ทธ๋ž˜์„œ ๊ทธ๋Š” ๋ธŒ๋ž˜์Šค ํ…์Šค๋ผ ๋ถˆ๋ฆฌ๋Š” ํšŒ์‚ฌ๋ฅผ ์ฐฝ์—…ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:32
the only way for human accountants to stay relevant
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์ดํ•ดํ•˜์‹œ๊ฒ ์–ด์š”?
04:35
is bringing something to the table other than tax expertise.
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๊ทธ๋Š” ๋‹ค๋ฅธ ์žฌ๋ฏธ์žˆ๊ณ  ์‚ฌ๋žŒ๋จ์ด ์ข‹์€ ํšŒ๊ณ„์‚ฌ๋“ค์„ ๊ณ ์šฉํ–ˆ๊ณ ,
04:39
So he started a company called Brass Taxes.
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์ฐฝ์กฐ์ ์ธ ์‚ฐ์—…์— ์ข…์‚ฌํ•˜๋Š” ๊ณ ๊ฐ๋“ค์„ ์ฐพ๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
๊ทธ๋“ค์€ ์‚ฌ๋žŒ๋“ค์ด ๊ทธ๋“ค์˜ ์„ธ๊ธˆ์— ๋Œ€ํ•ด ์„ค๋ช…ํ•˜๋„๋ก ํ•˜๋Š” ๊ฒƒ์˜
04:42
Get it?
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04:44
He hired a bunch of other funny and personable accountants,
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๊ฐ€์น˜์— ์•„๋Š” ์‚ฌ๋žŒ๋“ค์ด์—ˆ์Šต๋‹ˆ๋‹ค.
์ด์ œ, ์—„๋ฐ€ํžˆ ๋งํ•˜๋ฉด ์ €๋Š” ๋Ÿฌ์Šค๋ฅผ ๋งค์šฐ ๊ฑฑ์ •ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
04:47
and he started looking for clients in creative industries
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04:50
who would appreciate the value of having a human being
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์„ธ๊ธˆ ์ค€๋น„๋Š” ๋งค์šฐ ์ž๋™ํ™”๋˜๊ธฐ ์‰ฌ์šด ์‚ฐ์—…์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค
04:53
walk them through their taxes.
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04:55
Now, technically, I should be very worried about Rus,
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์‚ฌ์‹ค, ์˜ฅ์Šคํฌ๋“œ ๋Œ€ํ•™์˜ ์—ฐ๊ตฌ์— ๋”ฐ๋ฅด๋ฉด
04:58
because tax preparation is a highly automation-prone industry.
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์ž๋™ํ™”๊ฐ€ ๋  ํ™•๋ฅ ์ด 99%๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
ํ•˜์ง€๋งŒ ์ €๋Š” ๋Ÿฌ์Šค์— ๋Œ€ํ•ด ๊ฑฑ์ •ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
05:03
In fact, according to an Oxford University study,
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์™œ๋ƒํ•˜๋ฉด ๊ทธ๋Š” ์„ธ๊ธˆ ์ค€๋น„๋ฅผ ์žก๋ฌด์—์„œ
05:06
it has a 99 percent chance of being automated.
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์žฌ๋ฏธ์žˆ๋Š” ์ธ๊ฐ„ ๊ฒฝํ—˜์œผ๋กœ ๋ฐ”๊พธ๋Š” ๋ฐฉ๋ฒ•์„ ์•Œ์•„๋ƒˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
05:11
But I'm not worried about Rus,
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05:13
because he's figured out a way to turn tax preparation from a chore
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์ €๋ฅผ ํฌํ•จํ•œ ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด
๊ธฐ๊บผ์ด ๋น„์šฉ์„ ์ง€๋ถˆํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
์ด๋ฒˆ์—๋Š” ๋ฏธ์ธ ๋ฃจ ์นด์™€์ด์˜ ์˜ˆ๋ฅผ ๋“ค๊ฒ ์Šต๋‹ˆ๋‹ค.
05:19
into an entertaining human experience
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60๋…„ ์ „, ๋ฏธ์“ฐ๋ฃจ๋Š” ์ผ๋ณธ์˜ ๋„์š”ํƒ€ ๊ณต์žฅ์—์„œ
05:22
that lots of people, including me,
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๊ฒฌ์Šต์ƒ์œผ๋กœ ์‹œ์ž‘์„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:24
are willing to pay for.
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๊ทธ๋Š” ์†์œผ๋กœ ์ž๋™์ฐจ์˜ ๋ถ€ํ’ˆ์„ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
05:25
Or take Mitsuru Kawai.
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1960๋…„๋Œ€๋Š”
05:27
Sixty years ago, Mitsuru started as a junior trainee
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์ž๋™์ฐจ ์‚ฐ์—…์ด ์—„์ฒญ๋‚œ ๊ธฐ์ˆ  ๋ณ€ํ˜์„
05:31
at a Toyota factory in Japan.
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๊ฒช๊ณ  ์žˆ๋˜ ์‹œ๋Œ€์˜€์Šต๋‹ˆ๋‹ค.
05:33
He made car parts by hand.
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์ตœ์ดˆ์˜ ๊ณต์žฅ ๋กœ๋ด‡๋“ค์ด ์กฐ๋ฆฝ ๋ผ์ธ์— ๋“ค์–ด์˜ค๊ธฐ ์‹œ์ž‘ํ–ˆ๊ณ 
05:35
And this was the 1960s,
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๋งŽ์€ ์‚ฌ๋žŒ๋“ค์€ ์ž๋™์ฐจ ๋…ธ๋™์ž๋“ค์ด
05:37
an era where the auto industry was undergoing
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์“ธ๋ชจ ์—†๊ฒŒ ๋  ๊ฒƒ์ด๋ผ๊ณ  ๊ฑฑ์ •ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:39
a huge technological transformation.
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05:41
The first factory robots had started coming onto the assembly lines,
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๋ฏธ์ธ ๋ฃจ๋Š” ์ผ๋ณธ์–ด๋กœ โ€œ๋ชจ๋…ธ์ฆˆ์ฟ ๋ฆฌโ€ ๋ผ๊ณ  ๋ถˆ๋ฆฌ๋Š” ๊ฒƒ, ์ฆ‰ ๊ธฐ๋ณธ์ ์œผ๋กœ
05:45
and a lot of people were worried
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05:46
that auto workers were going to become obsolete.
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์ธ๊ฐ„์˜ ์žฅ์ธ ์ •์‹ ์— ์ดˆ์ ์„ ๋งž์ถ”๊ธฐ๋กœ ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:49
Mitsuru decided to focus on what, in Japanese, is called "monozukuri" --
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๊ทธ๋Š” ์ž๋™์ฐจ ๋””์ž์ธ์˜ ๋ชจ๋“  ๋ฏธ๋ฌ˜ํ•˜๊ณ  ๋ณต์žกํ•œ ์„ธ๋ถ€ ์‚ฌํ•ญ์„ ์—ฐ๊ตฌํ–ˆ๊ณ 
05:54
basically, human craftsmanship.
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๊ทธ์˜ ๋‹ค๋ฅธ ๋™๋ฃŒ์€ ๊ฑฐ์˜ ๊ฐ€์ง€๊ณ  ์žˆ์ง€ ์•Š์•˜๋˜
05:57
He studied all the nuanced, intricate details of auto design,
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์ด๋Ÿฐ ์ข…๋ฅ˜์˜ ์œก๊ฐ์ ์ธ ๊ธฐ์ˆ ์„ ๊ฐœ๋ฐœํ–ˆ์Šต๋‹ˆ๋‹ค.
๊ทธ๋Š” ๊ธฐ๊ณ„์˜ ์†Œ๋ฆฌ๋ฅผ ๋“ฃ๊ณ  ๊ทธ๊ฒƒ์ด ์–ธ์ œ ๊ณ ์žฅ๋‚˜๋ ค ํ•˜๋Š”์ง€ ์•Œ ์ˆ˜ ์žˆ์—ˆ๊ณ 
06:02
and he developed these kind of sixth-sense skills
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๊ธˆ์† ์กฐ๊ฐ์„ ๋ณด๊ณ  ๊ทธ๊ฒƒ์ด ์–ด๋–ค ์˜ค๋ Œ์ง€ ์ƒ‰์œผ๋กœ ๋น›๋‚˜๊ณ  ์žˆ๋Š”์ง€๋กœ
06:06
that few of his other colleagues had.
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์˜จ๋„๋ฅผ ์•Œ์•„๋‚ผ ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
06:08
He could listen to a machine and tell when it was about to break
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๊ฒฐ๊ตญ, ๋ฏธ์ธ ๋ฃจ์˜ ์ƒ์‚ฌ๋“ค์€ ๋ฏธ์ธ ๋ฃจ๊ฐ€ ๋‹ค๋ฅธ ๋™๋ฃŒ๋“ค์ด ๊ฐ€์ง€๊ณ  ์žˆ์ง€ ์•Š์€
06:12
or look at a piece of metal and figure out what temperature it was
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์ด๋Ÿฌํ•œ ๊ธฐ์ˆ ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Œ์„ ์•Œ๊ฒŒ ๋˜์—ˆ๊ณ 
์ด๊ฒƒ์€ ๊ทธ๋ฅผ ๋”์šฑ ๊ฐ€์น˜ ์žˆ๋Š” ์‚ฌ๋žŒ์œผ๋กœ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
06:16
just by what shade of orange it was glowing.
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๊ทธ๋Š” ๋กœ๋ด‡๋“ค์ด ํ•  ์ˆ˜ ์—†๋Š” ์ผ์„ ํ•  ์ˆ˜ ์žˆ์œผ๋ฉด์„œ
06:19
Eventually, Mitsuru's bosses noticed that he had all these skills
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๊ทธ ํ‹ˆ์„ ๋ฉ”์šฐ๋Š” ๋กœ๋ด‡๋“ค๊ณผ ํ•จ๊ป˜ ์ผํ•  ์ˆ˜ ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
06:22
that his coworkers didn't,
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๊ทธ๋Š” ๊ณ„์† ์Šน์ง„์„ ๊ฑฐ๋“ญํ–ˆ์Šต๋‹ˆ๋‹ค.
06:24
and they made him really valuable,
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06:26
because he could work alongside the robots filling in the gaps,
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๋ฐ”๋กœ ์˜ฌํ•ด,
๋ฏธ์ธ ๋ฃจ ์นด์™€์ด๋Š” ๋„์š”ํƒ€ ๊ทผ๋กœ์ž๋“ค์—๊ฒŒ
06:29
doing the things that they couldn't do.
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06:32
He kept getting promoted and promoted,
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๊ณ ๋„๋กœ ์ž๋™ํ™”๋œ ์‚ฐ์—…์—์„œ๋„ ๊ทธ๋“ค์˜ ์ธ์  ๊ธฐ์ˆ ์ด ์—ฌ์ „ํžˆ ์ค‘์š”ํ•˜๋‹ค๋Š” ๊ฒƒ์„
06:35
and just this year,
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06:36
Mitsuru Kawai was named Toyota's first-ever Chief Monozukuri Officer,
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๊ฐ€๋ฅด์น˜๋ฉด์„œ 60๋…„์„ ๋ณด๋‚ธ ๊ณต๋กœ๋ฅผ ์ธ์ •๋ฐ›์•„
๋„์š”ํƒ€์˜ ์ฒซ ๋ฒˆ์งธ ๋ชจ๋…ธ์ฆˆ์ฟ ๋ฆฌ ์ž„์›์œผ๋กœ ์ž„๋ช…๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
06:41
in recognition of the 60 years that he spent teaching Toyota workers
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๋‹ค์Œ์€ ๋งˆ์ปค์Šค ๋ถ์Šค์˜ ์˜ˆ์ž…๋‹ˆ๋‹ค.
๋งˆ์ปค์Šค ๋ถ์Šค(Marcus Books)๋Š” ์ €์˜ ๊ณ ํ–ฅ์ธ ์บ˜๋ฆฌํฌ๋‹ˆ์•„ ์˜คํด๋žœ๋“œ์— ์žˆ๋Š”
06:46
that even in a highly automated industry,
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์ž‘๊ณ  ๋…๋ฆฝ์ ์ธ ํ‘์ธ ์†Œ์œ ์˜ ์„œ์ ์ž…๋‹ˆ๋‹ค.
06:49
their human skills still matter.
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์ •๋ง ๋†€๋ผ์šด ๊ณณ์ž…๋‹ˆ๋‹ค.
06:51
Or take Marcus Books.
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๋ฏธ๊ตญ์—์„œ ๊ฐ€์žฅ ์˜ค๋ž˜๋œ ํ‘์ธ ์†Œ์œ ์˜ ์„œ์ ์ธ๋ฐ
06:53
Marcus Books is a small, independent, Black-owned bookstore
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60๋…„ ๋™์•ˆ
06:56
in my hometown of Oakland, California.
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์˜คํด๋žœ๋“œ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ
ํ† ๋‹ˆ ๋ชจ๋ฆฌ์Šจ์ด๋‚˜ ๋งˆ์•ผ ์•ˆ์ ค๋ฃจ ๊ฐ™์€ ์‚ฌ๋žŒ์˜ ์ผ์„ ์†Œ๊ฐœํ•ด ์™”์Šต๋‹ˆ๋‹ค.
06:59
It's a pretty amazing place.
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07:00
It's the oldest Black-owned bookstore in America,
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ํ•˜์ง€๋งŒ ๋งˆ์ปค์Šค ๋ถ์Šค์˜ ๊ฐ€์žฅ ๋†€๋ผ์šด ์ ์€
07:03
and for 60 years,
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๊ทธ๊ฒƒ์ด ์—ฌ์ „ํžˆ ์—ฌ๊ธฐ ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
07:05
it's been introducing Oaklanders
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07:06
to the work of people like Toni Morrison and Maya Angelou.
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๋งŽ์€ ๋…๋ฆฝ ์„œ์ ๋“ค์ด
์ง€๋‚œ ์ˆ˜์‹ญ ๋…„ ๋™์•ˆ
07:10
But the most amazing thing about Marcus Books
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์•„๋งˆ์กด์ด๋‚˜ ์ธํ„ฐ๋„ท ๋•Œ๋ฌธ์— ํ์—…ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:13
is that it's still here.
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๋งˆ์ปค์Šค ๋ถ์Šค๋Š” ์–ด๋–ป๊ฒŒ ํ–ˆ์„๊นŒ์š”?
07:15
So many independent bookstores have gone out of business
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07:17
in the last few decades
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๊ธ€์Ž„์š”, ๊ทธ๋“ค์ด ๊ฐ€์žฅ ๋‚ฎ์€ ๊ฐ€๊ฒฉ์ด๋‚˜
07:19
because of Amazon or the internet.
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๊ต๋ฌ˜ํ•œ ์ „์ž ์ƒ๊ฑฐ๋ž˜๋‚˜ ์ตœ์ ํ™”๋œ ๊ณต๊ธ‰๋ง์„ ๊ฐ€์ ธ์„œ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.
07:22
So how did Marcus Books do it?
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07:25
Well, it's not because they have the lowest prices
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๋งˆ์ปค์Šค ๋ถ์Šค๊ฐ€ ์„œ์  ๊ทธ ์ด์ƒ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
07:28
or the slickest e-commerce setup or the most optimized supply chain.
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๊ทธ๊ณณ์€ ์˜คํด๋žœ๋“œ ์‚ฌ๋žŒ๋“ค์ด ๋ฐฐ์šฐ๊ณ 
์„ฑ์žฅํ•˜๊ธฐ ์œ„ํ•ด ๊ฐ”๋˜ ์ง€์—ญ ์‚ฌํšŒ ๋ชจ์ž„์˜ ์žฅ์†Œ์ž…๋‹ˆ๋‹ค.
07:33
It's because Marcus Books is so much more than a bookstore.
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ํ‘์ธ ๊ณ ๊ฐ๋“ค์ด
07:37
It's a community gathering place,
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๋ณด์•ˆ์š”์›์— ์˜ํ•ด ๋ฏธํ–‰๋‹นํ•˜๊ฑฐ๋‚˜ ์˜์‹ฌ ๋ฐ›์ง€ ์•Š์„ ๊ฒƒ์ž„์„
07:39
where generations of Oaklanders have gone to learn and grow.
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์•„๋Š” ์•ˆ์ „ํ•œ ์žฅ์†Œ์ž…๋‹ˆ๋‹ค.
07:44
It's a safe place
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๋งˆ์ปค์Šค ๋ถ์Šค์˜ ์†Œ์œ ์ฃผ ์ค‘ ํ•œ ๋ช…์ธ ๋ธ”๋ž‘์‰ฌ ๋ฆฌ์ฒ˜๋“œ์Šจ์ด ๋‚˜์—๊ฒŒ ๋งํ–ˆ๋“ฏ์ด
07:46
where Black customers know that they're not going to be followed around
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โ€œ๊ทธ๊ณณ์€ ๊ทธ๋ƒฅ ๋ถ„์œ„๊ธฐ๊ฐ€ ์ข‹์Šต๋‹ˆ๋‹ค.โ€
07:49
or patted down by a security guard.
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์˜ฌํ•ด ์ดˆ, ๋งˆ์ปค์Šค ๋ถ์Šค๋Š” ์ผ์‹œ์ ์œผ๋กœ ๋ฌธ์„ ๋‹ซ์•˜๊ณ 
07:52
As Blanche Richardson, one of the owners of Marcus Books, told me,
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๋งŽ์€ ์‚ฌ์—…์ฒด๋“ค์ฒ˜๋Ÿผ ๋ฏธ๋ž˜๋Š” ๋ถˆํ™•์‹คํ–ˆ์Šต๋‹ˆ๋‹ค.
07:56
"It just has good vibes."
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GoFundMe ํŽ˜์ด์ง€๋ฅผ ํ†ตํ•ด์„œ ํ›„์›๊ธˆ์ด ๋ชจ์˜€์Šต๋‹ˆ๋‹ค.
07:59
Earlier this year, Marcus Books temporarily closed,
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๊ทธ๋ฆฌ๊ณ  ๋‚˜์„œ ์กฐ์ง€ ํ”Œ๋กœ์ด๋“œ๊ฐ€ ์‚ดํ•ด๋‹นํ–ˆ์Šต๋‹ˆ๋‹ค.
08:02
and like a lot of businesses, its future was uncertain.
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๊ฑฐ๋ฆฌ๋Š” ์‹œ์œ„๋กœ ๊ฐ€๋“ ์ฐผ๊ณ 
08:06
It was raising money through a GoFundMe page.
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์ฃผ๋ฌธ์„œ๊ฐ€ ์ „๊ตญ ๊ฐ์ง€์—์„œ ์Ÿ์•„์ ธ ๋‚˜์™”์Šต๋‹ˆ๋‹ค.
08:09
And then George Floyd was killed.
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์ฒ˜์Œ์—๋Š” ํ•˜๋ฃจ์— 100๊ถŒ,
08:13
The streets filled with protests,
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๋‹ค์Œ์—๋Š” 200๊ถŒ,
๋‹ค์Œ์—๋Š” 300๊ถŒ์ด์—ˆ์ฃ .
08:16
and orders poured in to Marcus Books from all over the country --
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์˜ค๋Š˜๋‚ , ๊ทธ๋“ค์€ ์ „์—ผ๋ณ‘ ์ด์ „๋ณด๋‹ค 5๋ฐฐ ๋” ๋งŽ์€
์ฑ…์„ ํŒ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
08:21
first, a hundred books a day,
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08:22
then 200,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์˜ GoFundMe ํŽ˜์ด์ง€๋Š” 25๋งŒ ๋‹ฌ๋Ÿฌ ์ด์ƒ์„ ๋ชจ์•˜์Šต๋‹ˆ๋‹ค.
08:24
then 300.
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08:26
Today, they're selling five times as many books
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๊ทธ๋ฆฌ๊ณ  GoFundMe ํŽ˜์ด์ง€์— ์žˆ๋Š” ๋Œ“๊ธ€์„ ๋ณด๋ฉด
08:29
as they were before the pandemic,
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08:31
and their GoFundMe page has raised more than 250,000 dollars.
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๋งˆ์ปค์Šค ๋ถ์Šค๊ฐ€ ์™œ ๊ทธ ๋™์•ˆ ์‚ด์•„๋‚จ์•˜๋Š”์ง€ ์•Œ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
08:37
And if you look at the comments on its GoFundMe page,
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ํ•œ ์‚ฌ๋žŒ์€ ์šฐ๋ฆฌ ์‚ฌํšŒ์— ์ด์™€ ๊ฐ™์€ ๋ณด์„์„
08:41
you can see why Marcus Books has survived all these years.
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๋ณด์กดํ•  ์˜๋ฌด๊ฐ€ ์žˆ๋‹ค๊ณ  ์ผ์Šต๋‹ˆ๋‹ค.
์–ด๋–ค ์‚ฌ๋žŒ์€
โ€œ์–ด๋ ธ์„ ๋•Œ๋ถ€ํ„ฐ ๋งˆ์ปค์Šค ๋ถ์Šค๋ฅผ ๋‹ค๋…”๋Š”๋ฐ
08:46
One person wrote that we have a duty to preserve gems like this
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๋ธ”๋ž‘์‰ฌ ๋ฆฌ์ฒ˜๋“œ์Šจ์ด ๋‚˜์—๊ฒŒ ๋งŽ์€ ์นœ์ ˆ์„ ๋ฒ ํ’€์—ˆ๋‹คโ€œ๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
08:50
in our community.
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08:52
Someone else said,
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โ€œ๋ณด์„โ€
08:53
"I've been going to Marcus Books since I was a child,
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โ€œ์นœ์ ˆํ•จโ€
08:56
and Blanche Richardson showed me many kindnesses."
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์ด๋Ÿฌํ•œ ๋ง๋“ค์€ ๊ธฐ์ˆ ์— ๋Œ€ํ•œ ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค.
์‹ฌ์ง€์–ด ์ฑ…์— ๋Œ€ํ•œ ๊ฒƒ๋„ ์•„๋‹™๋‹ˆ๋‹ค.
09:01
"Gems."
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์‚ฌ๋žŒ์— ๋Œ€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:02
"Kindnesses."
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๋งˆ์ปค์Šค ๋ถ์Šค๋ฅผ ์ง€์ผœ๋‚ธ ๊ฒƒ์€
09:05
Those aren't words about technology.
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09:07
They're not even words about books.
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์–ด๋–ป๊ฒŒ ์ž๊ธฐ๋“ค์˜ ๊ณ ๊ฐ๋“ค์ด ๋А๋ผ๋„๋ก ํ–ˆ๋Š”๊ฐ€ ์ž…๋‹ˆ๋‹ค.
09:10
They're words about people.
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๊ฑฐ๋ž˜๊ฐ€ ์•„๋‹Œ ๊ฒฝํ—˜์œผ๋กœ์š”.
09:13
The thing that saved Marcus Books
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๋งŒ์•ฝ์— ์ €์ฒ˜๋Ÿผ
09:16
was how they made their customers feel:
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์ž๋™ํ™”๋œ ๋ฏธ๋ž˜์—์„œ ์ž๋ฆฌ์— ๋Œ€ํ•œ ๊ฑฑ์ •์ด ๋•Œ๋•Œ๋กœ ์žˆ๋‹ค๋ฉด
09:19
an experience, not a transaction.
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๋ช‡ ๊ฐ€์ง€ ์„ ํƒ๊ถŒ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
๊ธฐ๊ณ„๋ฅผ ์ด๊ธฐ๊ธฐ ์œ„ํ•ด์„œ ๋…ธ๋ ฅํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
09:23
If you, like me,
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๊ธด ์‹œ๊ฐ„๋™์•ˆ ์ผํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
09:25
sometimes worry about your own place in an automated future,
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์—ฌ๋Ÿฌ๋ถ„์€ ์ž์‹ ์„ ๋‚ ๋ ตํ•˜๊ณ  ํšจ์œจ์ ์ธ ์ƒ์‚ฐ์ ์ธ ๊ธฐ๊ณ„๋กœ ๋ฐ”๊ฟ€ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
09:29
you have a few options.
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๋˜๋Š”, ์ธ๊ฐ„์„ฑ์— ์ดˆ์ ์„ ๋งž์ถœ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
09:31
You can try to compete with the machines.
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09:33
You can work long hours,
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๊ทธ๋ฆฌ๊ณ  ๊ธฐ๊ณ„๊ฐ€ ํ•  ์ˆ˜ ์—†๋Š” ๊ฒƒ์„ ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:35
you can turn yourself into a sleek, efficient productivity machine.
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์—ฌ๋Ÿฌ๋ถ„์˜ ์ผ์ด ๋ฌด์—‡์ด๋“  ๊ฐ„์—
09:39
Or you can focus on your humanity
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์ง€์ผœ๋‚˜๊ฐˆ ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์„์š”.
09:41
and doing the things that machines can't do,
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์—ฌ๋Ÿฌ๋ถ„์ด ์˜์‚ฌ๋ผ๋ฉด ํ™˜์ž๋“ค์—๊ฒŒ ์ข‹์€ ํƒœ๋„๋กœ ์ž„ํ•˜๋Š” ๊ฒƒ์— ์ง‘์ค‘ํ•˜์—ฌ
๊ทธ๋“ค์ด ๋‹จ์ง€ ์—ฌ๋Ÿฌ๋ถ„์„ ์˜๋ฃŒ ์ œ๊ณต์ž๊ฐ€ ์•„๋‹Œ
09:45
bringing all those human skills to bear
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์นœ๊ตฌ๋กœ์„œ ๋‹น์‹ ์„ ๋ณด๋Ÿฌ ์˜ฌ ์ˆ˜ ์žˆ๊ฒŒ ์ผํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
09:47
on whatever your work is.
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๋ณ€ํ˜ธ์‚ฌ๋ผ๋ฉด ํ•˜๋ฃจ ์ข…์ผ ์„œ๋ฅ˜์™€
09:49
If you're a doctor, you can work on your bedside manner
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๊ณ„์•ฝ์„œ๋ฅ˜๋ฅผ ์ž‘์„ฑํ•˜๊ธฐ ๋ณด๋‹ค๋Š”
09:52
so that your patients come to see you as their friend
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์žฌํŒ ๊ธฐ์ˆ ๊ณผ ๊ณ ๊ฐ๊ณผ์˜ ์ƒํ˜ธ ์ž‘์šฉ์— ํž˜์“ธ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
09:54
rather than just their medical provider.
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์—ฌ๋Ÿฌ๋ถ„์ด ๋งŒ์•ฝ ํ”„๋กœ๊ทธ๋ž˜๋จธ๋ผ๋ฉด
09:57
If you're a lawyer, you can work on your trial skills
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์‹ค์ œ ๊ทธ ์ƒํ’ˆ์„ ์‚ฌ์šฉํ•˜๋Š” ์‚ฌ๋žŒ๊ณผ ์‹œ๊ฐ„์„ ๋ณด๋‚ด๋ฉฐ ๊ทธ๋“ค์˜
09:59
and your client interactions
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๋ฌธ์ œ๊ฐ€ ๋ฌด์—‡์ธ์ง€ ์•Œ์•„๋‚ด๊ณ  ๊ทธ๊ฒƒ๋“ค์„ ํ’€๊ธฐ ์œ„ํ•ด์„œ ๋…ธ๋ ฅํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
10:01
rather than just cranking out briefs and contracts all day.
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๋‹ค์Œ ๋ถ„๊ธฐ ์„ฑ์žฅ ๋ชฉํ‘œ์น˜๋ฅผ ๋‹ฌ์„ฑํ•˜๋ ค๊ณ  ํ•˜๊ธฐ๋ณด๋‹ค๋Š” ๋ง์ž…๋‹ˆ๋‹ค.
10:04
If you're a programmer,
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10:06
you can spend time with the people who actually use your products,
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์ด๋Ÿฌํ•œ ๊ฒƒ์ด ๋ฐ”๋กœ ์šฐ๋ฆฌ๊ฐ€ ๋ฏธ๋ž˜๋ฅผ ๋Œ€๋น„ํ•˜๋Š” ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค.
10:09
figure out what their problems are and try to solve them,
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๊ธฐ๊ณ„๋ฅผ ๋‹ค๋ฃจ๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๋ผ
10:12
rather than just hitting next quarter's growth targets.
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์ธ๊ฐ„์—๊ฒŒ ํƒ€๊ณ ๋‚œ ์žฅ์ ์ด ์žˆ๋Š” ๋ถ„์•ผ์— ํƒ์›”ํ•ด ์ง€๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:15
That's how we become futureproof.
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10:18
Not by taking on the machines,
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๋” ์‚ฌ๋žŒ๋‹ต๊ฒŒ ์‚ด๊ณ  ์ผํ•จ์œผ๋กœ์จ
10:21
but by excelling in the areas where humans have a natural advantage.
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์šฐ๋ฆฌ๋Š” ๋Œ€์ฒด ๋ถˆ๊ฐ€๋Šฅํ•œ ์šฐ๋ฆฌ ์ž์‹ ์„ ๋งŒ๋“ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
๊ทธ๋ฆฌ๊ณ  ์ข‹์€ ์†Œ์‹์€ ์šฐ๋ฆฌ๊ฐ€ ๋‹จ ํ•œ์ค„์˜ ์ฝ”๋”ฉ์„ ๋ฐฐ์šฐ๊ฑฐ๋‚˜
10:26
By living and working more like humans,
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10:29
we can make ourselves impossible to replace.
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ํ•˜๋‚˜์˜ ์•Œ๊ณ ๋ฆฌ๋“ฌ๋„ ์‚ฌ์šฉํ•  ํ•„์š”๊ฐ€ ์—†๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
์‚ฌ์‹ค, ์—ฌ๋Ÿฌ๋ถ„์€ ์ด๋ฏธ ํ•„์š”ํ•œ ๋ชจ๋“  ๊ฒƒ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
10:33
And the good news is that we don't have to learn a single line of code
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
10:38
or deploy a single algorithm.
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10:40
In fact, you already have everything you need.
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10:46
Thank you.
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์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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