Who Owns the Internet of the Future? | Ordinary Things | TED

The internet as you know it it is under attack

and it's more fragile than you might think.

(Dial-up sounds)

In the earlier, nerdier, screechier days of the net

the possibilities seemed endless.

"Information wants to be free," said the Web 1.0 pioneers.

They envisioned a free internet where countless independent nodes

would sustain a worldwide system of instant communication,

entirely decentralized and therefore immune to central control or sabotage.

Cut to today, and ehh, I think they got it about half right.

So much for independent,

it now seems like the internet and its infrastructure

are owned by the same three American dudes.

In a world of mega-platforms,

attention-sapping algorithms and mass surveillance,

we aren't wondering if information is free,

we're wondering if we are.

Now with all the doom and gloom aside, I should say I love the internet.

It's where I spend most of my time.

The best thing about my pandemic

has been watching the rest of you get reduced to my level.

(Laughter)

It's accelerated the digital world's invasion of the material one.

That meeting that could have been an email

is now an email.

Malls are being shut by search bars.

Fortnite tournaments are filling national stadiums

and JPEGs are selling for the price of a da Vinci.

Whatever happens next,

we're all going to be spending more time online.

So how do we protect what makes it great and change what makes it terrifying?

Well, first of all, I think we need an update.

Internet access is no longer a luxury.

It is a necessity for economic and individual development.

For developing countries, increased access is a pathway out of poverty

and enables smoother access to essential services

like education and health care.

As millions in the Global South have logged on,

the way the world accesses the Internet has completely changed.

In 2011, mobile internet use accounted for just 5% of total traffic.

Today, it sits comfortably at 56%.

Cheap phones and 4G have made the internet truly global,

but it also means that most of us

only access it through a handful of applications.

The internet is in all of your pockets

and this is a TED Talk, so it's probably on most of your wrists.

Not mine. I've got a calculator.

(Laughter)

Keeps me humble.

That’s where we access it,

but we wouldn’t be able to

if it weren't for unassuming, securely guarded buildings like this one.

Internet exchange points where bandwidth is actually produced.

If these places cease to operate, then the internet is down

and not even the sweatiest guy in your IT department

can do anything about it.

In 2011, the Egyptian government

shut down one of the country's two main exchange points,

the Ramses Exchange in Cairo.

The internet was being used to organize protests

as users were galvanized by sharing videos of ongoing violence in real time.

For days, only a few government ministries and the stock market

were connected to the internet.

It was a threat to the crumbling regime.

And when the government did fall,

the internet got the lion's share of the credit.

Protests were organized without appointed leaders

and with unprecedented speed.

And this is what the internet does

that no other technology has ever come close to achieving:

decentralized mass organization.

Since then, though, regimes have gotten a lot better

at harnessing the internet's power for themselves.

In 2019, both Iran and Iraq

faced potentially destabilizing protest movements,

and both governments reacted by pulling the national router.

These blackouts, though, are costly.

Iraq's 11-day shutdown was estimated to cost their economy

over 2 billion dollars.

Iran's only lasted eight days,

but the communication blackout was used to imprison organizers

and murder protesters in the hundreds.

Video of violence made its way online once access was restored,

but by then, the protest movement had lost all momentum.

This year, the frontline fight for the free internet has been in Myanmar.

The military junta seized power in February

and enacted nightly internet shutdowns

to hinder protest and hide human rights abuses.

Social media was banned for months,

but activists have been successfully skirting restrictions using VPNs

to access restricted services and to document state violence.

This is guerrilla cyberwarfare in action

and it has real world casualties.

Mobile phones might be empowering the resistance,

but they are also facilitating data-driven mass surveillance.

Use the wrong platform

and the government can monitor your private messages

and automatically delete them

before they reach their intended recipient.

To me, this is like halfway between the government censoring your mail

and your thoughts.

But it's not hopeless.

Just before the junta took over,

their arrival was documented in this viral video

by a fitness influencer.

(Upbeat music)

That is the junta's top brass arriving in the background

to depose the democratically elected leader.

Now I love this video.

It's simultaneously absurd and tragic,

which I feel like are the twin moods of the internet at the moment.

But it also shows

that even when the entire national infrastructure of the internet

is controlled by a repressive regime,

information still wants to be free.

In the West, though, some of us are worried

that information has gone a bit too free.

In some cases, fact-free.

Disinformation and misinformation

on social media

are testing the boundaries of free speech.

The World Health Organization has called the pandemic an infodemic,

with their official updates sharing a timeline

with posts telling you to cure coronavirus by drinking bleach.

In the UK, a conspiracy theory linking 5G to coronavirus

spread so quickly that it led to over 30 arson attacks on cell towers

in March 2020 alone.

Absurd. Tragic, once again.

But it's easy to see there's a problem.

Combating disinformation is tricky

when mega-platforms have become so enormous

that they're nearly impossible to effectively moderate.

When Facebook attempted to use machine learning

to identify and remove dangerous posts,

it often couldn't tell the difference between government guidance

and posts meant to mimic it.

Imperfect machines ultimately create imperfect machines.

So this is a very human problem and it obviously outdates the internet.

There's always been demand for disinformation.

It's based on what people want to believe.

And where there is demand, there is opportunity to supply.

Facebook themselves will tell you

that most disinformation on their platform is financially incentivized.

Malicious actors who own small websites crammed with ads,

who will pay to advertise on Facebook first to get the ball rolling.

Platforms might not be able to moderate everything we say

and I don’t think they should,

but they are more than capable

of disrupting and regulating who pays them.

Of course, mega-platforms resist any regulation of their advertising

because it's where they make most of their money.

We all know they aren't selling us a service.

They're selling access to our eyeballs.

There's now a widespread distrust of the unregulated Internet.

In the UK, there has been popular public campaigns

and subsequent government proposals to connect social media accounts

to government-issued identification,

getting rid of the anonymity and holding people accountable

for all the naughty things they say online.

This is well-meaning, but it's a fucking terrible idea.

Marginalized groups and political dissidents

rely on anonymity to protect their free speech,

and having your government ID connected to your social media account

would leave you extremely vulnerable to phishing scams and identity theft.

I don't share my name online or anywhere publicly,

not because I'm shy,

but because I'm just curious to see how long I can keep it up.

Gaining notoriety but retaining anonymity

is a unique privilege of the information age,

so why not take advantage of it?

The internet is difficult to tame because it was built that way.

This is Jon Postel,

a man who once held the unofficial title of “God of the internet.”

Here he is posing in front of a hand-drawn map of it in 1998.

The US government had contracted Jon

to run the root authority of the Domain Name System,

the closest thing the internet's infrastructure has

to the top of its hierarchy.

Basically when you type in twitter.com

or paymytaxes.gov,

the root authority is what makes sure you get there.

That's an oversimplification,

but what you need to understand

is that whoever controls the root authority

controls access to every website

and theoretically could delete all of them.

So when the US government asked Jon to hand control over,

he said no.

And this one act of resistance would lead to the creation of ICANN,

an international multistakeholder group

that ensures the global internet can't be controlled

by a single company or government.

Naturally, some governments have resisted this.

Notably, the Chinese government have been advocating

for what they call internet sovereignty since 2013.

This is the idea that each country has the right

to control a separate version of the internet within their own borders.

Of course, China's internet has worked this way for decades,

but it's increasingly an attractive option to others.

Iran booted up their own version in 2018,

and Russia are quietly testing theirs out.

And these national firewalls are used to restrict unwanted information,

but their main priority is to crush organization

that happens outside of a party political structure.

And frankly, if it is disinformation that we're worried about,

governments are the last group we should trust with regulating it.

In 2018, Facebook COO Sheryl Sandberg

claimed that the company deleted over 1.3 billion fake accounts

in just six months.

A few hundred million of them were probably cooked up here,

in the old Saint Petersburg office of the Internet Research Agency,

a private company owned by a close friend of Vladimir Putin

and a state-funded troll army.

Their job is to spread disinformation and sow discord online

with a phantom army of puppet accounts and conspiracy theories.

Their job isn't to bolster the argument of one side,

but to inflame debate and make all sides look equally ridiculous.

But this nihilistic genre of propaganda

is incredibly weak

when it's confronted with the sincerity of outsiders.

That's why I think Alexei Navalny

is the most interesting person on the internet today.

If you don’t know who he is, he’s a lot of things:

a dissident, lawyer, criminal and YouTuber who took on the Russian government.

His video on Putin's palace got 120 million views,

which inspires professional awe and jealousy in me.

And aside from some high-budget drone shots,

there is very little new information in this video.

It's a compilation of previously available sources,

sometimes decades-old information.

But unlike these old sources,

this video reached 25 million people in 24 hours

and delivered this information

in an exciting, hilarious and inclusive way.

After surviving an assassination attempt and being sentenced to a penal colony,

Navalny is still leading resistance online.

The Kremlin have duly blocked access to this video

and have blocked access to Smart Voting websites,

which Navalny has been propagating.

We might be frightened of mega-platforms,

but they are empowering individuals and giving outsiders an audience

that dwarfs the one offered by legacy media establishments

that dominated the information market during the last century.

And I know it feels like we're spending our lives

flicking between the same four apps,

and that's because we are.

Around 80% of internet traffic

is captured by only a handful of companies

and we're spending progressively more time with them.

Thanks to lockdown and home working,

internet use in the UK doubled in just one year.

And all of those Netflix binges

are putting a strain on the internet's infrastructure.

This is a hyperscale data center.

There's around 600 of them worldwide

and over half of them are owned

by either Amazon, Microsoft, Google or Apple.

The number of these computer cabinet labyrinths

has doubled in the last five years

to keep up with our ever-increasing demand.

And this has upset internet service providers

who claim that these bandwidth-hogging companies

aren't paying their fair share.

And maybe they aren't.

And while I do think it is concerning

that so few companies control so much of the internet,

I don't think their reign is assured.

Internal projections at Facebook

show that teenagers are abandoning their platform in their droves,

so much so that their American user base

could decrease by up to 45% in two years.

I'm not saying that the problem will solve itself.

These platforms are powerful,

but only in proportion to the time and attention that we give them.

It's easy to forget that the internet is still in its infancy

and new competitors are gathering in every corner.

Then there are competitors like the super apps.

And these apps are interesting.

They're mobile-only, mostly an Asian phenomenon so far.

They are applications that position themselves as a one-stop shop

for all your internet-based needs.

Singapore has Grab, Indonesia has GoTo,

but by far the most popular is China's WeChat.

With over 1.3 billion active daily users,

WeChat has integrated itself

into the fabric of normal social life in China.

It's your driver's license, your debit card and your phone.

It's where you pay your landlord, book flights, hotels

and doctor's appointments.

It has supercharged China's journey towards a cashless society,

replacing coins with QR codes,

with even the homeless forced to upgrade.

And it is a brilliant tool.

It has brought older generations and the industrial working class online

and given them easier access to essential services.

But it also conveniently bundles up all of your personal data,

private messages and physical whereabouts for a government with backdoor access.

The surveillance enabled by these super apps

is threatening to turn privacy into a relic of the 20th century.

Because when there's only one platform, there's nowhere left to hide.

The internet was built to be plural,

to exist nowhere in particular

and to be accessible everywhere.

Internet culture is global culture,

arguably the first ever instance of it,

and we must ensure that everyone has equal access.

No one in this room knows what the internet will look like

in ten, 50 or 100 years,

but we can be damn sure it'll be here.

It's the greatest invention of all of our lifetimes,

and we must ensure that it reflects the best of us.

It must be open, enquiring, cooperative

and suspicious of authority.

Thank you.

(Applause)