ADVISE or ADVICE? What's the difference?

3,070 views ・ 2023-11-09

Simple English Videos


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00:08
Hi, Tom.
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I need your advice on the upcoming sales strategy meeting.
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Uh, Sure Jay. I'll be happy to advise you.
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Thank you, Tom.
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Now what do I do?
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I know I'll call Annie in the UK office.
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00:28
Hi, Tom.
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00:29
How are things in the home office?
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00:31
Well, sort of okay.
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Except Jay just asked me for advice on his upcoming sales
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presentation to the whole company.
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00:40
Please advise me.
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What should I tell him?
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Do you have any thoughts?
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Yes. In fact, I know what you should tell Jay.
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Advise him to wear a clown costume.
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That'll get everyone's attention.
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A clown costume?
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You think that's good advice?
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I know it is. Offer that advice,
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because if he wears a silly clown outfit,
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he'll get praise from senior management for creativity in his sales presentation.
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01:12
I don't know about that.
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I think I should advise him to keep the talk simple
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01:17
and focus on the top sales figures.
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01:20
No, trust me.
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01:22
The clown costume is a win win.
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It will start his presentation with a laugh.
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He'll gain everyone's full attention.
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The company president's going to love it.
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And you'll get on. Jay's good side.
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01:48
Hello, everybody.
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I want to start off today with an important...
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Really, let’s focus on our
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sales figures for...
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02:04
Boo....
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I can't believe you actually gave him that piece of advice.
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What an idiot.
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But it was your idea.
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I was just joking.
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I would never advise anyone to do that.
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But you said... Tom, my office now!
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I think you were
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a little gullible there, my friend. Yes.
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Annie certainly got the better of me with that
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unprofessional advice.
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But I'll get her back someday.
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Yeah, well, we'll see about that.
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In the meantime, let's make sure everyone understands
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the difference between advice and advise.
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Let's start with the most basic difference.
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Advise is a verb.
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Advice is a noun.
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Advise means to give advice or to recommend.
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It's a transitive verb, which
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means that it is always followed directly by the person who's receiving the advice.
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Advise him to wear a clown costume.
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‘Him’ refers to Jay, the receiver
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of the advice.
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Advise follows the word
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please when used in a request for guidance or information.
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And finally, pronunciation.
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Notice that the stress is on the second syllable.
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Advise.
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Now let's take a closer look at advice.
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Advice
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Means an opinion that is recommended.
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In other words, a recommendation.
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We know it's a noun, but what kind of noun?
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It's an uncountable noun, which means it doesn't have a plural form.
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So advice is always incorrect.
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If you want to communicate advice in a singular form,
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you can proceed it with ‘a piece of’ or ‘a bit of.’
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It's also common to proceed the word advice with ‘some’
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or a possessive pronoun like my,‘your, his, her.
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Advice is often used with the verbs
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give, offer,
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provide, seek,
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ask for and follow.
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We can
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modify the quality of the advice with good, bad,
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professional, unsolicited, excellent, unwanted.
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And finally, pronunciation.
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Notice that just like the verb form, advise
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advice also has the stress on the second syllable,
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but the c sound is like an s.
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Exactly the same as how we pronounce the words
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ice or rice.
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And that's it.
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Let us know your thoughts about advise and advice in the comments.
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Next up on simple English videos, we'll look at another couple of words
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that sound similar but have different meanings.
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Stay tuned.
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And don't forget to subscribe to Simple English Videos.
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Click the notification bell so you don't miss any of our new videos.
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05:16
Bye now.
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