How to sell in English - features and benefits

22,320 views ・ 2015-10-27

Simple English Videos


Please double-click on the English subtitles below to play the video.

00:08
It's my first day as a salesman. I wish Vicki were here.
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Don't worry, I am here. Good. I'm a little nervous.
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You're going to be great. I've got my magic wand so I can help you.
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You'll be here if I need you? Yes. I'll just be invisible. Oh look, here
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comes a customer.
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In this lesson you're going to learn some
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useful English phrases for talking about products along with some great phrases for selling.
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And you're also going to learn some phrases for persuading people and selling your ideas.
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Where did Vicki go? Oh, good morning. Can I interest you in our product?
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01:00
I don't know. What is it? It's a lighter.
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I see. It contains flammable gas.
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Well, it's a lighter. Of course it does. It's 12 inches long. I can see that.
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And it's red. I don't think I like the color.
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Vicki! Vicki, it's not going well. That's because you're talking about the
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features. Tell her about the benefits. The benefits?
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Yes. How is it going to make her life better? Oh I see.
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And don't forget to let her try it. Have another go.
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Good morning. I have a product that will make your life easier.
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Really? What's that? You can throw away your matches and use this
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to light all your candles, fires and grills. Oh it's a lighter.
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This long pipe keeps your hand away from the flame so you never get burned.
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I like that. I'm not sure about the color though.
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It's bright red so it's easy to find in the kitchen drawer.
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Well, that makes sense. Try it.
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It doesn't work. No, it does. Pull hard.
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It's very stiff. It has a safety catch. Would you like to buy
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it? No, I don't think so.
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It's too difficult to operate. We sold half a million last year.
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Thanks all the same. It's only ten dollars. Vicki!
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It's OK, don't panic. You were doing well. You just need to explain how it works and
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tell her the benefits. The benefits. Yes, that safety catch is a
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great feature, and it's a terrific price. OK.
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Try again. Do you want to try it?
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Yes please. Now pull very hard. It's stiff because there's
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a safety catch. Yes, it is very stiff.
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That's a special feature. It means you don't have to worry about children playing with
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it. It's childproof.
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Exactly. That's very good. How much is it?
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Just $10, so you can afford to buy one for all your friends and family.
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Hmmm... People often give them as gifts because they're
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so useful. I need to get some Christmas presents.
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We sold half a million last year. OK, I'll take twenty.
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Sure. Would you like to pay by cash or credit card?
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Thanks Vicki! So Jay got the sale! Now did you understand
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everything they said? Let's check some vocabulary. It contains flammable gas.
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Well, it's a lighter. Of course it does. Flammable means easy to burn and set on fire.
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And what about inflammable? Does it mean the opposite? No!
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Inflammable means the same as flammable. Sometimes English is so confusing. OK. Let's look at
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the word 'light' . You can throw away your matches and use this
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to light all your candles, fires and grills. Oh, it's a lighter."
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Light' is a verb here. It means make something start to burn. We can light fires, grills,
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cigarettes and candles. Notice we don't set fire to them. We light
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them. We only set fire to things when we want to destroy them. OK, two more words.
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It is very stiff. That's a special feature. It means you don't
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have to worry about children playing with it.
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It's child proof. Exactly.
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If something is stiff, it's difficult to move. And if something is childproof, it's designed
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so that young children can't open or use it. Lids on medicine bottles are stiff so they're
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childproof. Great. Now let's look at some phrases you
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can use to sell products. It's 12 inches long.
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Features are facts that describe a product and say what's special about it.
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But if you want to sell the product, you probably need to talk about its benefits.
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This long pipe keeps your hand away from the flame so you never get burned.
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Benefits are things that make our lives better. Let's look at some more.
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It's bright red. It's easy to find in the kitchen drawer.
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Benefits are things that make life easier. It has a safety catch. You don't have to worry
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about children playing with it. Benefits are also things that make life more
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pleasant and worry-free. It costs ten dollars. You can afford to buy
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one for all your family and friends. So notice these phrases. They're are useful
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when you're selling a product, and they're also useful for selling your ideas.
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When you want to persuade someone to do something, talk about its benefits. Tell them the good
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things that will be possible. You can also use these phrases to tell them
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how your ideas will make their life better. You know this lighter has another feature.
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What's that? A flame adjuster switch.
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What's the benefit of that? Well, when you're lighting birthday candles,
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you just want a little flame. But when you're lighting the grill you
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want a big one.
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