How to start a conversation and introduce yourself at conferences - Business English lessons

16,351 views ใƒป 2019-10-22

Business English with Christina


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋ฒˆ์—ญ๋œ ์ž๋ง‰์€ ๊ธฐ๊ณ„ ๋ฒˆ์—ญ๋ฉ๋‹ˆ๋‹ค.

00:00
- Hi there, I'm your English coach Christina
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- ์•ˆ๋…•ํ•˜์„ธ์š”, ์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ ์˜์–ด ์ฝ”์น˜ ํฌ๋ฆฌ์Šคํ‹ฐ๋‚˜์ž…๋‹ˆ๋‹ค.
00:02
and welcome to Speak English with Christina
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00:04
where you'll learn about American culture
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๋ฏธ๊ตญ ๋ฌธํ™”์™€ ๋น„์ฆˆ๋‹ˆ์Šค์— ๋Œ€ํ•ด ๋ฐฐ์šฐ๊ณ 
00:07
and business know how to become confident in English.
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์˜์–ด์— ์ž์‹ ๊ฐ์„ ๊ฐ–๋Š” ๋ฐฉ๋ฒ•์„ ๋ฐฐ์šธ ์ˆ˜ ์žˆ๋Š” Speak English with Christina์— ์˜ค์‹  ๊ฒƒ์„ ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค.
00:10
Conferences and trade shows are fantastic way
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์ปจํผ๋Ÿฐ์Šค์™€ ๋ฌด์—ญ ๋ฐ•๋žŒํšŒ๋Š”
00:14
to create new business opportunities for yourself.
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์ƒˆ๋กœ์šด ๋น„์ฆˆ๋‹ˆ์Šค ๊ธฐํšŒ๋ฅผ ์ฐฝ์ถœํ•  ์ˆ˜ ์žˆ๋Š” ํ™˜์ƒ์ ์ธ ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค.
00:17
And often attending a conference can cost money.
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๊ทธ๋ฆฌ๊ณ  ์ข…์ข… ํšŒ์˜์— ์ฐธ์„ํ•˜๋Š” ๊ฒƒ์€ ๋น„์šฉ์ด ๋“ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
00:21
Plus you take time out of your day to attend,
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๋˜ํ•œ ์ฐธ์„ํ•˜๊ธฐ ์œ„ํ•ด ํ•˜๋ฃจ ์ค‘ ์‹œ๊ฐ„์„ ํ• ์• 
00:25
and it's important that you make your time
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ํ•˜๊ณ 
00:28
at a conference worthwhile.
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ํšŒ์˜์— ์ฐธ์„ํ•˜๋Š” ์‹œ๊ฐ„์„ ๊ฐ€์น˜ ์žˆ๊ฒŒ ๋งŒ๋“œ๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.
00:31
One of the ways to do so is to have a plan
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๊ทธ๋ ‡๊ฒŒ ํ•˜๋Š” ๋ฐฉ๋ฒ• ์ค‘ ํ•˜๋‚˜๋Š”
00:34
on how you will introduce yourself at the conference.
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ํšŒ์˜์—์„œ ์ž์‹ ์„ ์–ด๋–ป๊ฒŒ ์†Œ๊ฐœํ•  ๊ฒƒ์ธ์ง€์— ๋Œ€ํ•œ ๊ณ„ํš์„ ์„ธ์šฐ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
00:38
It should sound casual, yet professional.
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์บ์ฃผ์–ผํ•˜๋ฉด์„œ๋„ ์ „๋ฌธ์ ์œผ๋กœ ๋“ค๋ฆด ๊ฒƒ์ž…๋‹ˆ๋‹ค.
00:43
Brief, yet give your listeners a good idea
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๊ฐ„๋žตํ•˜์ง€๋งŒ ์ฒญ์ทจ์ž์—๊ฒŒ
00:47
of who you are and what you do.
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๊ท€ํ•˜๊ฐ€ ๋ˆ„๊ตฌ์ด๋ฉฐ ๋ฌด์—‡์„ ํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ์ข‹์€ ์•„์ด๋””์–ด๋ฅผ ์ œ๊ณตํ•˜์‹ญ์‹œ์˜ค.
00:50
Sound like a lot of pressure, fear not.
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๋งŽ์€ ์••๋ ฅ์ฒ˜๋Ÿผ ๋“ค๋ฆฌ์ง€๋งŒ ๋‘๋ ค์›Œํ•˜์ง€ ๋งˆ์‹ญ์‹œ์˜ค.
00:53
In this episode, we'll discuss how to design
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์ด ์—ํ”ผ์†Œ๋“œ์—์„œ๋Š” ํ–ฅํ›„ ๋ชจ๋“  ํšŒ์˜์— ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š”
00:56
the perfect and casual introduction
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์™„๋ฒฝํ•˜๊ณ  ์บ์ฃผ์–ผํ•œ ์†Œ๊ฐœ๋ฅผ ๋””์ž์ธํ•˜๋Š” ๋ฐฉ๋ฒ•์— ๋Œ€ํ•ด ๋…ผ์˜ํ•ฉ๋‹ˆ๋‹ค
01:00
that you can use for all of your future conferences.
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.
01:03
Let's go.
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๊ฐ‘์‹œ๋‹ค.
01:04
(upbeat rock music)
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(๊ฒฝ์พŒํ•œ ๋ก ์Œ์•…)
01:11
If you're attending a conference,
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ํšŒ์˜์— ์ฐธ์„ํ•œ๋‹ค๋ฉด
01:12
you wanna make a good first impression.
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์ข‹์€ ์ฒซ์ธ์ƒ์„ ๋‚จ๊ธฐ๊ณ  ์‹ถ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:15
And your introduction is the place to do that.
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๊ทธ๋ฆฌ๊ณ  ๋‹น์‹ ์˜ ์†Œ๊ฐœ๋Š” ๊ทธ๊ฒƒ์„ ํ•  ์žฅ์†Œ์ž…๋‹ˆ๋‹ค.
01:18
How much should you say?
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์–ผ๋งˆ๋‚˜ ๋งํ•ด์•ผํ•ฉ๋‹ˆ๊นŒ? ๋Œ€ํ™”๋ฅผ
01:19
How can you build up a natural
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์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์•Œ ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์„ ์–ด๋–ป๊ฒŒ ๊ตฌ์ถ•ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๊นŒ
01:22
get to know you conversations?
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?
01:24
What questions can you ask?
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์–ด๋–ค ์งˆ๋ฌธ์„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๊นŒ?
01:26
Or not?
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์•„๋‹˜?
01:28
All of these are important aspects
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์ด ๋ชจ๋“  ๊ฒƒ์€
01:30
of good social skills in English.
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์˜์–ด๋กœ ์ข‹์€ ์‚ฌํšŒ์  ๊ธฐ์ˆ ์˜ ์ค‘์š”ํ•œ ์ธก๋ฉด์ž…๋‹ˆ๋‹ค.
01:32
And that's why I'm creating a new course
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๊ทธ๋ž˜์„œ ์ €๋Š”
01:34
to help you master social situations
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์—ฌ๋Ÿฌ๋ถ„์ด ์ง์—… ์ƒํ™œ์—์„œ ์‚ฌํšŒ์  ์ƒํ™ฉ
01:37
and everyday conversations in professional life.
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๊ณผ ์ผ์ƒ ๋Œ€ํ™”๋ฅผ ๋งˆ์Šคํ„ฐํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋˜๋Š” ์ƒˆ๋กœ์šด ๊ณผ์ •์„ ๋งŒ๋“ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค .
01:40
It teaches you how to socialize with confidence
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์ž์‹ ๊ฐ์„ ๊ฐ€์ง€๊ณ  ์‚ฌํšŒํ™”
01:44
and build up those important personal
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ํ•˜๊ณ  ์ค‘์š”ํ•œ ๊ฐœ์ธ
01:47
and professional relationships,
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๋ฐ ์ง์—…์  ๊ด€๊ณ„๋ฅผ ๊ตฌ์ถ•ํ•˜๋Š” ๋ฐฉ๋ฒ•,
01:49
get techniques to make you a good conversationalist,
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ํ›Œ๋ฅญํ•œ ๋Œ€ํ™” ์ „๋ฌธ๊ฐ€๊ฐ€ ๋˜๋Š” ๊ธฐ์ˆ ์„ ์Šต๋“ํ•˜๋Š” ๋ฐฉ๋ฒ•,
01:54
as well as understand cultural differences
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๋ฌธํ™”์  ์ฐจ์ด๋ฅผ ๋”
01:57
on a deeper level.
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๊นŠ์ด ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์„ ์•Œ๋ ค์ค๋‹ˆ๋‹ค.
01:59
If you're a ready to network like a pro
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์ „๋ฌธ๊ฐ€์ฒ˜๋Ÿผ ๋„คํŠธ์›Œํฌ๋ฅผ ๊ตฌ์ถ•
02:01
and improve your smalltalk skills for your next conference,
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ํ•˜๊ณ  ๋‹ค์Œ ํšŒ์˜๋ฅผ ์œ„ํ•ด ์Šค๋ชฐํ† ํฌ ๊ธฐ์ˆ ์„ ํ–ฅ์ƒ์‹œํ‚ฌ ์ค€๋น„๊ฐ€ ๋˜์—ˆ์œผ๋ฉด ํ•˜๋ฃจ์— 20๋ถ„๋งŒ ํˆฌ์žํ•˜์—ฌ
02:05
try this course, in as little as 20 minutes per day.
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์ด ๊ณผ์ •์„ ์‹œ๋„ํ•ด ๋ณด์‹ญ์‹œ์˜ค . ๋‹ค์Œ ํšŒ์˜์—์„œ
02:09
You can feel confident in American English
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๋ฏธ๊ตญ์‹ ์˜์–ด์— ์ž์‹ ๊ฐ์„ ๊ฐ€์งˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค
02:11
at your next conference.
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.
02:13
And there's a link in the show notes below
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๊ทธ๋ฆฌ๊ณ  ์ฝ”์Šค์— ๋Œ€ํ•œ ์ž์„ธํ•œ ์ •๋ณด๊ฐ€ ์žˆ๋Š” ์•„๋ž˜์˜ ์‡ผ ๋…ธํŠธ์— ๋งํฌ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค
02:16
with more information about the course.
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.
02:19
(upbeat music)
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(๊ฒฝ์พŒํ•œ ์Œ์•…)
02:26
When introducing yourself,
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์ž์‹ ์„ ์†Œ๊ฐœํ•  ๋•Œ ์†Œ๊ฐœ๋ฅผ ์งง๊ฒŒ
02:27
you wanna favor keeping your introduction short.
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์œ ์ง€ํ•˜๋Š” ๊ฒƒ์ด ์ข‹์Šต๋‹ˆ๋‹ค .
02:31
Just a sentence or two is perfect.
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ํ•œ๋‘ ๋ฌธ์žฅ์ด๋ฉด ์ถฉ๋ถ„ํ•ฉ๋‹ˆ๋‹ค.
02:34
But here's the tricky part.
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๊ทธ๋Ÿฌ๋‚˜ ์—ฌ๊ธฐ์— ๊นŒ๋‹ค๋กœ์šด ๋ถ€๋ถ„์ด ์žˆ์Šต๋‹ˆ๋‹ค.
02:35
Be brief, but include enough details
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๊ฐ„๊ฒฐํ•˜์ง€๋งŒ
02:39
to spark curiosity in your listener.
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๋“ฃ๋Š” ์‚ฌ๋žŒ์˜ ํ˜ธ๊ธฐ์‹ฌ์„ ๋ถˆ๋Ÿฌ์ผ์œผํ‚ค๊ธฐ์— ์ถฉ๋ถ„ํ•œ ์„ธ๋ถ€ ์ •๋ณด๋ฅผ ํฌํ•จํ•ฉ๋‹ˆ๋‹ค.
02:43
Hi, how are you?
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์•ˆ๋…•ํ•˜์„ธ์š”. ์ž˜ ์ง€๋‚ด์ฃ ?
02:44
My name is Christina and I'm here to make some deals.
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์ œ ์ด๋ฆ„์€ Christina์ด๊ณ  ๊ฑฐ๋ž˜๋ฅผ ํ•˜๋ ค๊ณ  ์™”์Šต๋‹ˆ๋‹ค.
02:46
Oh, here's a card.
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์•„, ์—ฌ๊ธฐ ์นด๋“œ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
02:48
And are you interested in buying my services?
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๋‚ด ์„œ๋น„์Šค ๊ตฌ๋งค์— ๊ด€์‹ฌ์ด ์žˆ์Šต๋‹ˆ๊นŒ?
02:51
Give me a call.
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๋‚˜์—๊ฒŒ ์ „ํ™”๋ฅผ ํ•ด.
02:53
Oh, hey, gotta go.
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์˜ค, ์ด๋ด, ๊ฐ€์•ผ ํ•ด.
02:55
Brief?
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์งง์€?
02:56
Yes, friendly and casual.
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์˜ˆ, ์นœ์ ˆํ•˜๊ณ  ์บ์ฃผ์–ผํ•ฉ๋‹ˆ๋‹ค.
02:59
Not so much.
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๊ทธ๋‹ค์ง€.
03:01
After introducing yourself, your goal is for the listener
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์ž์‹ ์„ ์†Œ๊ฐœํ•œ ํ›„ ๋ชฉํ‘œ๋Š” ๋“ฃ๋Š” ์‚ฌ๋žŒ์ด
03:05
to be curious.
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ํ˜ธ๊ธฐ์‹ฌ์„ ๊ฐ–๊ฒŒ ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:06
And to ask some questions.
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๊ทธ๋ฆฌ๊ณ  ๋ช‡ ๊ฐ€์ง€ ์งˆ๋ฌธ์„ ํ•ฉ๋‹ˆ๋‹ค.
03:09
Your introduction shouldn't be a monologue
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๋‹น์‹ ์˜ ์†Œ๊ฐœ๋Š”
03:12
where you tell your life story.
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๋‹น์‹ ์˜ ์ธ์ƒ ์ด์•ผ๊ธฐ๋ฅผ ํ•˜๋Š” ๋…๋ฐฑ์ด ๋˜์–ด์„œ๋Š” ์•ˆ๋ฉ๋‹ˆ๋‹ค.
03:15
Hi, my name is Christina.
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์•ˆ๋…•ํ•˜์„ธ์š”, ์ œ ์ด๋ฆ„์€ ํฌ๋ฆฌ์Šคํ‹ฐ๋‚˜์ž…๋‹ˆ๋‹ค.
03:17
I'm 38 years old.
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์ €๋Š” 38์„ธ์ž…๋‹ˆ๋‹ค.
03:20
I don't have any kids, but I have a cat.
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๋‚˜๋Š” ์•„์ด๊ฐ€ ์—†์ง€๋งŒ ๊ณ ์–‘์ด๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
03:24
And I'm an English coach and teacher with my own company.
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์ œ ํšŒ์‚ฌ์—์„œ ์˜์–ด ์ฝ”์น˜์ด์ž ๊ต์‚ฌ์ž…๋‹ˆ๋‹ค.
03:32
I'm from the U.S.A, but.
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์ €๋Š” ๋ฏธ๊ตญ์—์„œ ์™”์ง€๋งŒ.
03:37
Does that sound like you?
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๋‹น์‹ ์ฒ˜๋Ÿผ ๋“ค๋ฆฌ๋‚˜์š”?
03:40
Well, at least the good news is
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์Œ, ์ ์–ด๋„ ์ข‹์€ ์†Œ์‹์€
03:42
that we can improve your introduction together.
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์šฐ๋ฆฌ๊ฐ€ ํ•จ๊ป˜ ๋‹น์‹ ์˜ ์†Œ๊ฐœ๋ฅผ ๊ฐœ์„ ํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค .
03:45
Think of your introduction like a game of tennis
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๋‹น์‹ ์˜ ์†Œ๊ฐœ๋ฅผ
03:48
with the other person.
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๋‹ค๋ฅธ ์‚ฌ๋žŒ๊ณผ์˜ ํ…Œ๋‹ˆ์Šค ๊ฒŒ์ž„์ฒ˜๋Ÿผ ์ƒ๊ฐํ•˜์‹ญ์‹œ์˜ค.
03:50
You say something short, they say something short,
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๋‹น์‹ ์€ ์งง์€ ๋ง์„ ํ•˜๊ณ , ๊ทธ๋“ค์€ ์งง์€ ๋ง์„ ํ•˜๊ณ ,
03:53
and you take turns passing the conversation ball
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๋‹น์‹ ์€ ๋ฒˆ๊ฐˆ์•„ ๊ฐ€๋ฉฐ ๋Œ€ํ™” ๊ณต์„
03:57
back and forth to each other.
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์„œ๋กœ์—๊ฒŒ ์ฃผ๊ณ  ๋ฐ›์Šต๋‹ˆ๋‹ค.
03:59
Give information about yourself.
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์ž์‹ ์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ์ œ๊ณตํ•˜์‹ญ์‹œ์˜ค.
04:02
But ask about the other person too.
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๊ทธ๋Ÿฌ๋‚˜ ์ƒ๋Œ€๋ฐฉ์— ๋Œ€ํ•ด์„œ๋„ ๋ฌผ์–ด๋ณด์‹ญ์‹œ์˜ค.
04:05
And this will open up the introduction
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€
04:07
to a more authentic conversation,
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04:10
rather than a high pressure pitch
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04:13
about you and your company.
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๊ท€ํ•˜์™€ ๊ท€ํ•˜์˜ ํšŒ์‚ฌ์— ๋Œ€ํ•œ ๊ฐ•ํ•œ ์••๋ฐ•์ด ์•„๋‹Œ ๋ณด๋‹ค ์ง„์ •ํ•œ ๋Œ€ํ™”์— ๋Œ€ํ•œ ์†Œ๊ฐœ๋ฅผ ์—ด ๊ฒƒ์ž…๋‹ˆ๋‹ค.
04:21
People bond through shared experiences,
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์‚ฌ๋žŒ๋“ค์€ ๊ณต์œ ๋œ ๊ฒฝํ—˜์„ ํ†ตํ•ด ์œ ๋Œ€๊ฐ์„ ํ˜•์„ฑํ•˜๋ฉฐ,
04:24
and a great way to introduce yourself is
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์ž์‹ ์„ ์†Œ๊ฐœํ•˜๋Š” ์ข‹์€ ๋ฐฉ๋ฒ•์€ ํšŒ์˜์— ๋Œ€ํ•œ
04:26
to reference your interest in the conference.
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๊ท€ํ•˜์˜ ๊ด€์‹ฌ์„ ์–ธ๊ธ‰ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค .
04:30
Why are you there?
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์™œ ๊ฑฐ๊ธฐ์žˆ์–ด?
04:31
What is it about the conference
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04:32
that really gets you excited?
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๋‹น์‹ ์„ ์ •๋ง๋กœ ํฅ๋ถ„ํ•˜๊ฒŒ ๋งŒ๋“œ๋Š” ์ปจํผ๋Ÿฐ์Šค์˜ ์–ด๋–ค ๋ถ€๋ถ„์ด ์žˆ์Šต๋‹ˆ๊นŒ?
04:35
Is it a speaker that you've been looking forward to hearing?
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๊ธฐ๋Œ€ํ•˜๊ณ  ๋“ฃ๋˜ ์Šคํ”ผ์ปค์ธ๊ฐ€์š”?
04:39
This reminds the listener
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์ด๊ฒƒ์€ ์ฒญ์ทจ์ž์—๊ฒŒ ์ด๋ฒคํŠธ์—์„œ
04:40
that they also share your enthusiasm in the event
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๊ท€ํ•˜์˜ ์—ด์ •๋„ ๊ณต์œ ํ•œ๋‹ค๋Š” ์‚ฌ์‹ค์„ ์ƒ๊ธฐ์‹œ์ผœ ์ฃผ๋ฉฐ
04:44
and this can set the foundation for a lively
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์ด๋Š” ํ™œ๊ธฐ์ฐจ๊ณ 
04:47
and mutually beneficial conversation.
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์ƒํ˜ธ ์œ ์ตํ•œ ๋Œ€ํ™”์˜ ํ† ๋Œ€๋ฅผ ๋งˆ๋ จํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
04:50
Some things that you can say.
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๋‹น์‹ ์ด ๋งํ•  ์ˆ˜ ์žˆ๋Š” ๋ช‡ ๊ฐ€์ง€.
04:52
This is my third time at the CES.
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CES๋Š” ์ด๋ฒˆ์ด ์„ธ ๋ฒˆ์งธ๋‹ค.
04:55
How about you?
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๋‹น์‹ ์€ ์–ด๋–ค๊ฐ€์š”?
04:57
Or so what are you Looking to get out of this conference?
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์•„๋‹ˆ๋ฉด ์ด ํšŒ์˜์—์„œ ๋ฌด์—‡์„ ์–ป์œผ๋ ค๊ณ  ํ•ฉ๋‹ˆ๊นŒ?
05:03
Or so what talks are you planning to attend?
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์•„๋‹ˆ๋ฉด ์–ด๋–ค ํšŒ๋‹ด์— ์ฐธ์„ํ•  ์˜ˆ์ •์ž…๋‹ˆ๊นŒ?
05:07
Was there anything in the program that caught your eye?
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ํ”„๋กœ๊ทธ๋žจ์—์„œ ๋ˆˆ์— ๋„๋Š” ๊ฒƒ์ด ์žˆ์—ˆ๋‚˜์š”?
05:11
Or did you see that Pat Flynn is doing a talk?
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์•„๋‹ˆ๋ฉด Pat Flynn์ด ์—ฐ์„คํ•˜๋Š” ๊ฒƒ์„ ๋ณด์…จ๋‚˜์š”?
05:15
I love his podcast!
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๋‚˜๋Š” ๊ทธ์˜ ํŒŸ์บ์ŠคํŠธ๋ฅผ ์ข‹์•„ํ•œ๋‹ค!
05:17
Have you ever heard of him?
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๊ทธ์— ๋Œ€ํ•ด ๋“ค์–ด ๋ณธ ์ ์ด ์žˆ์Šต๋‹ˆ๊นŒ?
05:25
So far, I've described a couple of guidelines to consider
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์ง€๊ธˆ๊นŒ์ง€
05:29
that can help your introduction sound
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์†Œ๊ฐœ๊ฐ€
05:31
more authentic and casual.
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์ข€ ๋” ์ง„์ •์„ฑ ์žˆ๊ณ  ์บ์ฃผ์–ผํ•˜๊ฒŒ ๋“ค๋ฆฌ๋Š” ๋ฐ ๋„์›€์ด ๋  ์ˆ˜ ์žˆ๋Š” ๋ช‡ ๊ฐ€์ง€ ์ง€์นจ์„ ์„ค๋ช…ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:33
Now, let's dive into a real world example.
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์ด์ œ ์‹ค์ œ ์‚ฌ๋ก€๋ฅผ ์‚ดํŽด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.
05:36
Instead of introducing yourself, your job title
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์ž์‹ , ์งํ•จ,
05:39
and your company, focus instead of who you serve.
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ํšŒ์‚ฌ๋ฅผ ์†Œ๊ฐœํ•˜๋Š” ๋Œ€์‹  ๋ˆ„๊ตฌ์—๊ฒŒ ๋ด‰์‚ฌํ•˜๋Š”์ง€์— ์ดˆ์ ์„ ๋งž์ถ”์‹ญ์‹œ์˜ค.
05:43
Now, what does that mean exactly?
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์ด๊ฒƒ์ด ์ •ํ™•ํžˆ ๋ฌด์—‡์„ ์˜๋ฏธํ•ฉ๋‹ˆ๊นŒ?
05:46
Well, the people you serve are those individuals
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๊ธ€์Ž„, ๋‹น์‹ ์ด ๋ด‰์‚ฌํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์€
05:49
who your company helps the most, your customers.
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๋‹น์‹ ์˜ ํšŒ์‚ฌ๊ฐ€ ๊ฐ€์žฅ ๋งŽ์ด ๋•๋Š” ๊ฐœ์ธ, ์ฆ‰ ๊ณ ๊ฐ์ž…๋‹ˆ๋‹ค. ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์„ ์ค‘์‹ฌ์œผ๋กœ ์Šคํ† ๋ฆฌ๋ฅผ
05:53
If you can incorporate a story centered around
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ํ†ตํ•ฉํ•  ์ˆ˜ ์žˆ๋‹ค๋ฉด
05:57
those you serve all the better.
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๋”์šฑ ์ข‹์Šต๋‹ˆ๋‹ค.
06:00
And this is likely more interesting to your listener
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ๋‹น์‹ ์˜ ์งํ•จ๋ณด๋‹ค ์ฒญ์ทจ์ž์—๊ฒŒ ๋” ํฅ๋ฏธ๋กœ์šธ ๊ฒƒ์ž…๋‹ˆ๋‹ค
06:03
than your job title.
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.
06:05
For example, if you're an engineer
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์˜ˆ๋ฅผ ๋“ค์–ด ์ธ์ฒด
06:08
who focuses on ergonomic design,
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๊ณตํ•™์  ์„ค๊ณ„์— ์ค‘์ ์„ ๋‘” ์—”์ง€๋‹ˆ์–ด๋ผ๋ฉด
06:10
you might say,
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06:12
you know how elderly people always struggle to open jars?
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๋…ธ์ธ๋“ค์ด ํ•ญ์ƒ ํ•ญ์•„๋ฆฌ๋ฅผ ์—ฌ๋Š” ๋ฐ ์–ผ๋งˆ๋‚˜ ์–ด๋ ค์›€์„ ๊ฒช๋Š”์ง€ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๊นŒ?
06:17
Well, I make their life easier.
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๊ธ€์Ž„, ๋‚˜๋Š” ๊ทธ๋“ค์˜ ์‚ถ์„ ๋” ์‰ฝ๊ฒŒ ๋งŒ๋“ญ๋‹ˆ๋‹ค.
06:20
My job is to design everyday products for the elderly.
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์ œ ์ง์—…์€ ๋…ธ์ธ๋“ค์„ ์œ„ํ•œ ์ผ์ƒ์šฉํ’ˆ์„ ๋””์ž์ธํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:23
And I'm always looking for ways to improve things like
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ํ•ญ์ƒ
06:27
can-openers, bottle openers, scissors,
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๊นกํ†ต ๋”ฐ๊ฐœ, ๋ณ‘๋”ฐ๊ฐœ, ๊ฐ€์œ„ ๊ฐ™์€ ๊ฒƒ์„
06:30
so that they're easy to grip and use, grandma's love me.
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์žก๊ณ  ์‚ฌ์šฉํ•˜๊ธฐ ์‰ฝ๋„๋ก ๊ฐœ์„ ํ•  ๋ฐฉ๋ฒ•์„ ์ฐพ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ• ๋จธ๋‹ˆ๋Š” ์ €๋ฅผ ์‚ฌ๋ž‘ํ•˜์‹ญ๋‹ˆ๋‹ค.
06:40
Everybody loves a good story,
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๋ชจ๋‘๊ฐ€ ์ข‹์€ ์ด์•ผ๊ธฐ๋ฅผ ์ข‹์•„
06:42
and you can give some very specific details about your work
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ํ•˜๊ณ 
06:46
by telling a relatable story.
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๊ณต๊ฐํ•  ์ˆ˜ ์žˆ๋Š” ์ด์•ผ๊ธฐ๋ฅผ ํ•จ์œผ๋กœ์จ ์ž‘์—…์— ๋Œ€ํ•œ ๋งค์šฐ ๊ตฌ์ฒด์ ์ธ ์„ธ๋ถ€ ์ •๋ณด๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
06:49
For example, if someone asks, what do you do?
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์˜ˆ๋ฅผ ๋“ค์–ด ๋ˆ„๊ตฐ๊ฐ€ ๋ฌป๋Š”๋‹ค๋ฉด ์–ด๋–ป๊ฒŒ ํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?
06:53
Or what are you working on right now?
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์•„๋‹ˆ๋ฉด ์ง€๊ธˆ ์–ด๋–ค ์ผ์„ ํ•˜๊ณ  ๊ณ„์‹ ๊ฐ€์š”?
06:56
Don't just describe your latest project.
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์ตœ์‹  ํ”„๋กœ์ ํŠธ์— ๋Œ€ํ•ด์„œ๋งŒ ์„ค๋ช…ํ•˜์ง€ ๋งˆ์‹ญ์‹œ์˜ค.
06:58
Tell a story about it.
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๊ทธ๊ฒƒ์— ๋Œ€ํ•œ ์ด์•ผ๊ธฐ๋ฅผ ๋“ค๋ ค์ฃผ์„ธ์š”.
07:00
Let's take that earlier example,
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์ด์ „์˜ ์˜ˆ๋ฅผ ๋“ค์–ด๋ณด์ž.
07:02
the design engineer that grandma's love,
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ํ• ๋จธ๋‹ˆ๊ฐ€ ์ข‹์•„ํ•˜๋Š” ๋””์ž์ธ ์—”์ง€๋‹ˆ์–ด๋Š”
07:05
they might say,
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07:06
right now I'm working with Black and Decker
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์ง€๊ธˆ Black and Decker์™€ ํ˜‘๋ ฅํ•˜์—ฌ
07:09
to create a new line of age-friendly kitchen utensils.
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๋…ธ์ธ ์นœํ™”์ ์ธ ์ฃผ๋ฐฉ ์šฉํ’ˆ์˜ ์ƒˆ๋กœ์šด ๋ผ์ธ์„ ๋งŒ๋“ค๊ณ  ์žˆ๋‹ค๊ณ  ๋งํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
07:14
We started with can-openers, and that was a hit.
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์šฐ๋ฆฌ๋Š” ๊นกํ†ต ๋”ฐ๊ฐœ๋กœ ์‹œ์ž‘ํ–ˆ๊ณ  ๊ทธ๊ฒƒ์€ ํžˆํŠธ์ž‘์ด์—ˆ์Šต๋‹ˆ๋‹ค.
07:17
And then we moved on to vegetable peelers,
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๊ทธ๋ฆฌ๊ณ  ๋‚˜์„œ ์šฐ๋ฆฌ๋Š” ์•ผ์ฑ„ ๊ป์งˆ ๋ฒ—๊ธฐ๋Š” ๊ธฐ๊ณ„๋กœ ์˜ฎ๊ฒจ๊ฐ”๊ณ 
07:21
and we weren't sure, you know, that that would work,
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๊ทธ๊ฒƒ์ด ํšจ๊ณผ๊ฐ€ ์žˆ์„์ง€ ํ™•์‹ ํ•  ์ˆ˜ ์—†์—ˆ์ง€๋งŒ
07:25
but the company got a 10% boost in sales.
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ํšŒ์‚ฌ๋Š” ๋งค์ถœ์ด 10% ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:29
Thanks to that thing that your grandma
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ํ• ๋จธ๋‹ˆ๊ฐ€
07:31
can use to peel carrots.
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๋‹น๊ทผ ๊ป์งˆ์„ ๋ฒ—๊ธฐ๋Š” ๋ฐ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๋•๋ถ„์ž…๋‹ˆ๋‹ค.
07:33
It's crazy, right?
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๋ฏธ์ณค์ฃ ?
07:34
No, but you know what I really love about this
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์•„๋‹ˆ์š”, ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ์ •๋ง ์ข‹์•„ํ•˜๋Š” ๊ฒƒ์€
07:37
is that I get to help more seniors
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๋” ๋งŽ์€ ๋…ธ์ธ๋“ค์ด
07:41
enjoy their independence longer.
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๋” ์˜ค๋ž˜ ๋…๋ฆฝ์„ ์ฆ๊ธธ ์ˆ˜ ์žˆ๋„๋ก ๋•๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
07:43
And yeah, t's a nice feeling.
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๊ทธ๋ฆฌ๊ณ  ๋„ค, ์ข‹์€ ๋Š๋‚Œ์ž…๋‹ˆ๋‹ค.
07:52
While you may be at the conference to make sales,
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ํŒ๋งค๋ฅผ ์œ„ํ•ด ํšŒ์˜์— ์ฐธ์„ํ•˜๋Š” ๋™์•ˆ
07:55
ultimately your goal is about building relationships
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๊ถ๊ทน์ ์œผ๋กœ ๋ชฉํ‘œ๋Š” ๊ฒฌ๊ณ ํ•œ ๊ด€๊ณ„๋ฅผ ๊ตฌ์ถ•ํ•œ ํ›„
07:59
because many sales happen over time
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์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ๋งŽ์€ ํŒ๋งค๊ฐ€ ๋ฐœ์ƒํ•˜๊ธฐ ๋•Œ๋ฌธ์— ๊ด€๊ณ„๋ฅผ ๊ตฌ์ถ•ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค
08:03
after building a solid relationship.
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.
08:06
So keep your introductions short,
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๋”ฐ๋ผ์„œ
08:08
yet distinctive to inspire curiosity.
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ํ˜ธ๊ธฐ์‹ฌ์„ ๋ถˆ๋Ÿฌ์ผ์œผํ‚ค๊ธฐ ์œ„ํ•ด ์†Œ๊ฐœ๋ฅผ ์งง์ง€๋งŒ ๋…ํŠนํ•˜๊ฒŒ ์œ ์ง€ํ•˜์‹ญ์‹œ์˜ค.
08:12
Encourage your listener to ask questions.
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์ฒญ์ทจ์ž๊ฐ€ ์งˆ๋ฌธํ•˜๋„๋ก ๊ฒฉ๋ คํ•˜์‹ญ์‹œ์˜ค.
08:15
And be sure to connect over the shared experience
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๊ทธ๋ฆฌ๊ณ  ํšŒ์˜์˜ ๊ณต์œ ๋œ ๊ฒฝํ—˜์„ ํ†ตํ•ด ์—ฐ๊ฒฐํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค
08:19
of the conference.
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.
08:20
And finally, talk more about who you serve
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๋งˆ์ง€๋ง‰์œผ๋กœ ๋“ฃ๋Š” ์‚ฌ๋žŒ์„ ์ง€๋ฃจํ•˜๊ฒŒ ๋งŒ๋“ค ์ˆ˜ ์žˆ๋Š” ์งํ•จ๊ณผ ๊ฐ™์€ ํ”ผ์ƒ์ ์ธ ์„ธ๋ถ€ ์‚ฌํ•ญ๋ณด๋‹ค๋Š” ์„œ๋น„์Šค ๋Œ€์ƒ์— ๋Œ€ํ•ด ๋” ๋งŽ์ด ์ด์•ผ๊ธฐํ•˜๊ฑฐ๋‚˜ ๋ฉ‹์ง„
08:23
rather than superficial details,
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08:26
such as job titles, which might bore your listeners
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08:30
or sound like you're bragging
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08:32
because you have a fancy job title,
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์งํ•จ์„ ๊ฐ€์ง€๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์— ์ž๋ž‘ํ•˜๋Š” ๊ฒƒ์ฒ˜๋Ÿผ ๋“ค๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค
08:34
Mr. Chief Inspiration Officer.
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.
08:38
With these tips, you're in a good position
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์ด๋Ÿฌํ•œ ํŒ์„ ์‚ฌ์šฉํ•˜๋ฉด
08:40
to start an interesting conversation
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ํฅ๋ฏธ๋กœ์šด ๋Œ€ํ™”๋ฅผ ์‹œ์ž‘
08:42
and make a good impression and lasting contacts
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ํ•˜๊ณ  ๋‹ค์Œ ํšŒ์˜์—์„œ ์ข‹์€ ์ธ์ƒ์„ ๋‚จ๊ธฐ๊ณ  ์ง€์†์ ์ธ ์—ฐ๋ฝ์„ ์ทจํ•  ์ˆ˜ ์žˆ๋Š” ์ข‹์€ ์œ„์น˜์— ์žˆ์Šต๋‹ˆ๋‹ค
08:47
at your next conference.
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08:48
So now, what about you?
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์ด์ œ ๋‹น์‹ ์€ ์–ด๋–ป์Šต๋‹ˆ๊นŒ? ์ปจํผ๋Ÿฐ์Šค์—์„œ ๋ฉ‹์ง„ ์†Œ๊ฐœ๋ฅผ
08:51
Do you have any tips on how to design
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๋””์ž์ธํ•˜๋Š” ๋ฐฉ๋ฒ•์— ๋Œ€ํ•œ ํŒ์ด ์žˆ์Šต๋‹ˆ๊นŒ
08:54
a brilliant introduction at a conference?
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?
08:57
Share your tips in the comments.
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์˜๊ฒฌ์— ํŒ์„ ๊ณต์œ ํ•˜์‹ญ์‹œ์˜ค.
09:00
And if you've been a student of American English
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๊ทธ๋ฆฌ๊ณ  ๋ช‡ ๋…„ ๋™์•ˆ ๋ฏธ๊ตญ ์˜์–ด๋ฅผ ๋ฐฐ์› ์ง€
09:03
for years now and still feel awkward making small talk,
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๋งŒ ์—ฌ์ „ํžˆ ์žก๋‹ด์„ ๋‚˜๋ˆ„๋Š” ๊ฒƒ์ด ์–ด์ƒ‰ํ•˜๋‹ค๋ฉด ์ง์—… ์ƒํ™œ์—์„œ ์‚ฌํšŒ์  ์ƒํ™ฉ๊ณผ ์ผ์ƒ ๋Œ€ํ™”๋ฅผ ๋งˆ์Šคํ„ฐํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋˜๋„๋ก ๊ณ ์•ˆ๋œ
09:08
check out my new course designed to help you master
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์ €์˜ ์ƒˆ๋กœ์šด ๊ณผ์ •์„ ํ™•์ธํ•ด ๋ณด์„ธ์š”
09:11
social situations and everyday conversations
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09:15
in your professional life.
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.
09:17
The link for more information is below in the show notes.
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์ž์„ธํ•œ ๋‚ด์šฉ์€ ์‡ผ ๋…ธํŠธ ์•„๋ž˜ ๋งํฌ์— ์žˆ์Šต๋‹ˆ๋‹ค.
09:21
And thank you so much for learning
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๊ทธ๋ฆฌ๊ณ 
09:24
with Speak English with Christina
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Speak English with Christina๋กœ ํ•™์Šตํ•ด์ฃผ์…”์„œ ๋„ˆ๋ฌด ๊ฐ์‚ฌํ•˜๊ณ 
09:26
and I'll see you next time.
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๋‹ค์Œ์— ๋˜ ๋ต™๊ฒ ์Šต๋‹ˆ๋‹ค.
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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