Business English: How to get a meeting – *EXACTLY* what to write and say

1,486 views ・ 2025-04-25

Benjamin’s English


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00:00
Welcome back. My name's Benjamin. In today's
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lesson, we are looking at phrasing for email
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and phone call to help get you into the room.
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Because the truth of the matter is that you're
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not going to get an amazing business deal just from sending an email. Business deals
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get made in person, but how do you get into the room with someone that you don't know
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as a friend or close associate? You have to
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send emails, follow them up with phone calls
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to try and actually meet those people. So, who
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will benefit from this video? Well, certainly
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if you're working in sales in English and
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you're learning English as a foreign language,
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good place to start. But also if you're looking
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to get work experience and just get face-to-face
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meetings with people to help you, then I think this will be of benefit for you.
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So let's dive straight in, shall we? I've suggested that we're starting with email,
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then going to a phone call, and then meeting in
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person. So, the standard email says something
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like "Dear blah, blah, blah", and then has
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the name down here. But we're going for quite
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a direct style of written English here, so we'll have "Dear, my name's da, da, da". It
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makes it conversational, friendly. "My name's
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da, da, da, and I work for", introduce yourself.
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What do you do? Who are you? "I work for blah,
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blah, blah, blah, blah, blah, blah", or "I
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look after client accounts at", or "I represent",
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name of the person, yep. So, find a good way
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of talking about what you do.
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Who put you in contact? Or maybe you found the contact details yourself. "I was given
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your details by", who recommended it? Who
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thought we would work extremely well together?
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Who thought we would work extremely well together?
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Who suggested that I contacted you? Who suggested
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that I contacted you? Okay. If you weren't recommended by someone, what could you say?
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"Hi, my name's da, da, da, and I work for", "I have been having a look at your website,
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and I have been, and I was very impressed
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by", give a compliment. "And I was interested
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to find out about", yep, tell them again. Why are you getting in contact? Well, here,
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"Please find attached my brochure, portfolio,
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CV", but why are you sending it? Tell them.
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"I would like to", what are you trying to get from this person? Now, this is more if
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you're kind of on an equal footing with someone.
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Do give me a call if you have any questions.
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If you're submitting your CV to some kind
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of recruiting manager, then you have to show
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respect to them. "Do please find attached my CV", and you would say to someone like
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that, "I hope to hear from you soon. I hope to hear from you soon."
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"Kr", short for "kind regards". So, let's just go over that again. "My name's da, da,
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da. I work for", were you introduced or did you find the information yourself? If you
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found the information, "I have had a good look at your website, and I was impressed
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with", what do you want? Yep. "I am looking to", "I am hoping to", what's the link with
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this person? "Please find attached my", something
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that sells you really well, "I hope to hear
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from you soon", or "Please give me a call if
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you have any questions." Right. The email's
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gone. They haven't called. What do we do?
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Forget about it, move on to the next person?
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Well, you write to the next person as well, but at the same time, you follow it up with
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a phone call. "Hello, this is Marek from whatever
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service you are offering. I'm calling in regards
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to the email I sent about pipecleaningservices.com
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or whoever you are, whatever you are. I was
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just wondering, I was just having a think if you'd had a chance to have a look at it,
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to have a look at this email. Have you read
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my email?" Probably the person gets hundreds
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and thousands of emails all the time. They're
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like, "What email are you talking about?"
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So if they say, "Yes, I've had a look", then
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you start trying to get a meeting in person.
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If they have no idea who you are, then you need
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to tell them on the phone some more about you and
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the service you provide. So let's have a look at
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how we do that. Somehow you've managed to get them
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vaguely interested in your company. Well done.
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On that note, if you would like to subscribe to
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this channel to get videos coming in when they
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are released on YouTube, then please do so right
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away if you are subscribed already. Nice one.
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Okay, so tell them about your company. Who are
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you? "We are a plumbing company. We are a engineering company." Since what date were
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you established? "Since 1952. We have been
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providing bespoke services to..." Let's write
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that phrase down. Bespoke. I like it. Bespoke.
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It means individualized. Or another way of saying
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it is "tailor-made". A tailor is someone who
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makes clothes for that person. So if they're
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tailor-made, then it's made just for that customer.
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"Since 1952, we have been providing bespoke
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holidays to the Caribbean." Ooh. "We have a
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reputation for..." What are your key values?
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Professionalism, punctuality, going the extra
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mile, exceeding customer expectation. Exceeding,
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yeah, doing more than expectation. "We pride
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ourselves in..." What are you really happy about?
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Or what do you say you're really happy about?
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"We pride ourselves in our customer care." Let's
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write that down. Customer care. On a personal
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note, I've recently been working on building a
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bridge from Abergavenny to somewhere else. What
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have you been working on? And look, I'd be very...
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Remember, you're still on the phone, here. I'd
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be very happy to meet in person, to go through...
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To go through, to show you, to go through our
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portfolio. Portfolio. Again, it's kind of softy.
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Port, port, portfolio. And show you what we might be able to do for you. What we might,
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it's a possibility, what we could do for you. Right. Hopefully they're interested.
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Maybe the other guy or lady goes, "Hmm, yeah.
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Sounds interesting." Yes. Yeah, we could have
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a meeting. So, you say, "Ah, great. When were you
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thinking, exactly?" When were you thinking? I.e.,
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give me a date. When were you thinking? Or you
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could ask, "When suits you?" Which is when or
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when's good for you? When suits you? Is it good
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for you? They say, "What about next Tuesday?"
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If the answer is, "Sorry", then say something
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like, "I'm afraid I've got bingo that day."
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I'm not going to be able to make it... No, you
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don't want to say bingo. "I'm afraid I've got a
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prior commitment." Or, "I've got", let's write
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it up here, "I've got another engagement."
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Yeah, or a commitment. Just means you're busy.
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"I'm afraid I've got another commitment that day."
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Is there another time that might work? Could you suggest another time?
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Duh-duh-duh-duh-duh-duh-duh-duh. Yes? No? That
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could work? Yep. Were you thinking in the morning
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or in the afternoon? Morning, about 9 o'clock.
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Okay, great. Shall we confirm that a little bit
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closer to the time? Shall we confirm, or are
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you happy to confirm that now? Are you happy to
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confirm? "To set it in stone" means to make it
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solid. We're not going to change it. Shall we...
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Shall we... Are we agreeing on that? Fantastic.
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Well, "I very much look forward to meeting you
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then." "I very much look forward to positive
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expectation about the future to meeting you
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then." So, what have we done? We've told them why
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we're great, because we're trying to get a meeting
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with them. They say, "Yeah, meeting. Good. Yes,
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meeting." We ask for a date. We say, "Yes" or "No",
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and then we say, "Looking forward to it."
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All right. It's time for you to do something.
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Yes? Rather than passively absorbing,
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yeah, you need to actively do the quiz. Where
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is the quiz? It's on the engVid website.
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So, have a look. Give the questions a go. Hope
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you get a good high score. If you don't, maybe
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have another look at the video, and if you want any extra help with your English,
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do come over to www.honeyourenglish.com.
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Thanks so much for watching, and I look forward to seeing you very soon.
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