English Conversation Skills: 12 methods to persuade and convince people

78,039 views ・ 2019-08-10

Benjamin’s English


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Hi.
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Welcome back to engVid.
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Today's lesson we are looking at persuasive devices; such a useful skill for so many different
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things in life.
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Maybe it's at the... at work, maybe it's doing a presentation at work, maybe you're persuading
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a friend of a point of view - this lesson could come in handy, whoever you are.
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We're looking at twelve persuasive devices.
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Today's situation: So, I'm flying to India on Saturday and I want to get an upgrade from
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normal economy class up to first class.
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So, let's see how we can use these persuasive techniques to achieve that goal.
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First off: Empathy.
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Empathy is getting someone to see your point of view; getting someone to understand where
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you are coming from; get them to see your POV. (short for point of view).
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So, my example that I have come up with: "You must understand, our baby won't sleep
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if we are in the economy section."
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I'm getting the person to try and see things from my side.
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Next technique: Shock - suddenly get their attention; surprise them.
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"He's smashing the door!
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He's going to go mental!
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He's going to cause chaos!
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There will be a crash!
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We will all die!"
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Okay?
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Surprise them.
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Twist: Get them to suddenly see things from a new point of view; get them to rethink.
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For example: "Do you want your passengers to be screamed
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at for 10 hours?"
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Okay?
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Flip it over.
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Emotive.
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So, we can see in here the word... well, the word "emotion" - this is obviously going to
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be about feeling.
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Okay?
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Get them to feel sorry for you.
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Sell a bit of a sub-story; use those emotive words, those feelings that have strong emotions.
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Okay?
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Get them to feel sorry for you.
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"My tired, sleep-deprived family."
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Okay?
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So I'm laying on the description to try and get them feel sorry.
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It kinds of leads into this next point of: Get them to feel guilty if they don't help.
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"I'm just asking for a chance of calming this baby down."
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Okay?
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"I'm just", so: "Poor, old me, just asking for a little bit of help."
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Okay?
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So, we're getting them on our side; maybe shock, maybe twisting it around, and then
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really laying on the emotion so they're really understanding this point.
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I'm not saying that all of these persuasive devices have equal merit.
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Okay?
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There are some that are better to use; there are some you use more in an extreme situation.
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Okay?
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Obviously the strongest thing when you're being persuasive is to make sure that your...
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your ideas, your reasons are really strong; the device is kind of the cream on the cake.
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Flattery - another quite naughty technique.
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This is where you are paying compliments.
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You may wish after this video to watch a couple of my other videos, which I've made on compliments
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and criticism.
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So, flattery.
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An example, here: "A professional person like you, understanding...
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a professional, understanding person like you must see that it's clearly the right thing
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to do to put us in the first-class section of the plane."
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If they don't do that, maybe you can threaten them.
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So, threat is where you say something, and if they don't do that, it's going to be trouble.
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Threat.
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Example: "Let me talk to your boss."
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Okay?
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"Let me talk to your boss."
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If they don't do something, there's going to be a consequence.
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Rule of 3 - now, we saw this in the Shakespeare, I think it was the insults lesson where we
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have... actually, no, it was the Shakespeare compliments, the Shakespeare chat-up lines
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where we have three things in a row.
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The rule of 3, it's a list of three reasons or qualities.
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Okay?
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I don't just say it once; I say it twice, and then three times: "I came, I saw, I conquered."
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Or the French motto: "Equality, liberty, fraternity", but in French, obviously.
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Okay, so the rule of 3.
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My example in this situation: "It would provide reassurance, comfort, and
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support."
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So, when we reassure, we are putting that good feeling back into someone.
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Yeah?
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"Re" - back in; when you assure, you're telling someone it's okay.
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When we feel reassured, we're feeling okay again.
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Comfort, support.
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Okay?
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They're all three quite similar words, but the rule of 3, I'm just saying it in a slightly
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different way each time.
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A rhetorical question.
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A rhetorical question is a question that does not expect an answer.
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Example: "Surely you can help me?"
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So, a rhetorical question is quite... quite a nice way of having a change in an argument;
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you're coming up with these different reasons - the rhetorical question puts a pause in
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because it's: "Well, where's the answer?"
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Repetition: "Please, please help."
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Yap.
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The second "please", there, repeated, adds to the sense of desperation and urgency with
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which we need this help.
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Okay.
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Another way you could try is by trying to strike a deal with the person.
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Okay?
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So, a deal is an agreement.
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What's in it for them?
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How can they benefit from helping you?
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"If you help me, I'll help you.
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If you help me, I'll help you get a promotion by writing a fantastic report saying you are
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employee of the month."
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Or why not use some facts and statistics?
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Okay?
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So: "A baby needs to sleep every six hours."
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"If I just have him sat on my lap, he's not going to sleep, therefore there will be pain,
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therefore the other customers/passengers will be upset/inconvenienced, therefore I think
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that if we find a more comfortable place for him..."
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Okay?
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So, I'm using reasons to help with my argument.
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I'll let you know how this goes on Saturday when I try this out, but it would be great
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if you tried these persuasive techniques out yourself.
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So, think of an example: Who do you need to persuade at the moment?
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What's a situation in which you could try to change things, take things into your own
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hands?
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Will you get people to understand your point of view?
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Can you shock them?
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Have some fun with that.
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How can you twist things around?
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How can you get someone to suddenly go: "Oh.
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Oh yeah, I hadn't thought of that"?
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Can you use words that get people feeling your story?
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Words like: "Hunger", "desperation", "sadness", "urgently".
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Okay?
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Lots of adverbs have emotive qualities.
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Can you get them to feel guilty if they don't help you?
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Charm them, pay them compliments, then get in and tell them what you need.
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Threaten them, but in an unintimidating way.
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Be, you know, forceful without being confrontational.
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Okay?
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We don't want to fight, here.
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Rule of 3: List three reasons or qualities.
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Ask that question.
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Really make them think.
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Use repetition to really put your point across.
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Can you strike a deal?
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Can you think of any facts or statistics that would help with your argument?
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I do hope that has been helpful for you.
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Why not try the quiz now to really engrain this knowledge so that you can use it in your
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everyday life?
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Thanks for watching.
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Remember to subscribe, and I'll see ya in the next video.
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