What is surf and turf? 6 Minute English

60,538 views ・ 2018-07-05

BBC Learning English


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Rob: Hello. Welcome to 6 Minute English.
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I'm Rob.
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Neil: And hello, I'm Neil.
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Rob: Now Neil, what do you feel about
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surf and turf?
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Neil: Surf and turf? Love it. What’s not to
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love? Some lobster, a juicy steak – fries
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on the side. Mmm, delicious.
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Rob: Ah, you know what you’ve done there?
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Neil: No, do tell.
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Rob: You’ve got completely the wrong end
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of the stick.
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Neil: I said steak, not stick – a juicy steak.
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Rob: No! Wrong end of the stick. You
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misunderstood me. I’m not talking about
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the surf and turf meal, but the online
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shopping habit of surfing
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and turfing.
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Neil: Oh, my bad – but to be fair this is
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quite a new use of this expression, isn’t it?
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Rob: Yes, it is. Now, you probably know
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that 'surfing' is a verb we use for looking at
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things on the internet. Surf and turf refers
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to when we go to an online store, select
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lots of things for our virtual shopping
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basket but when we get to the checkout,
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which is the place where
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we pay for our shopping, we don’t actually
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complete the purchase. We turf out the
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basket. We abandon it.
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Neil: To turf something out is a phrasal
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verb for throwing something out.
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Although it’s normally used about people
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– for example, someone who is behaving
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badly might be turfed out of a club.
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Rob: Indeed. Well, I’m sure I’ll get turfed
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out of the presenter’s union if I don’t
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get to today’s quiz question. According
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to recent research, which items are the
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most likely to be surfed and turfed? Is it
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a) Books b) Watches, or
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c) Women’s knitwear?
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What do you think Neil?
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Neil: Right, I think... I'm also certain it's a)
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books.
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Rob: Well, we’ll find out if you’re right later
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in the programme. Now, this research
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also revealed that approximately 40% of
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people have abandoned an online
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shopping basket in the last year.
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Neil: And it was calculated that this
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meant there was approximately 18 billion
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pounds worth of lost sales.
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Rob: I have to say I’m a bit sceptical about
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that figure. I don’t trust it. We don’t
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always intend to buy everything we put in
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our baskets. It’s a bit like window shopping -
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We just browse and find it convenient to
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put things in our basket to think about
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later. Have you ever done that?
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Neil: Sure. It’s a bit like browsing in a shop
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isn’t it – except you can save items you
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are interested in to look at later. You might
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also make a basket in one online store
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then go to another to see if you can get
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the same or similar items cheaper there.
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So I agree, I don’t think that the figure of
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18 billion represents a total. Some of that
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was never intended to be spent and some
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would have gone to other stores.
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Rob: But there are other reasons we don’t
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complete our purchases. For some it’s
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finding out at the end that there will be a high
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delivery cost or that paying is very
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complicated.
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Neil: Yes, I agree with that. That’s so
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annoying. You spend time collecting all
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the things in the basket then find you
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have to create an account or can’t use
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your favourite payment method or you
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have to pay more to use a credit card and you
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have to fill out so many details.
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Sometimes you get so frustrated that you
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just give up.
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Rob: Exactly, and this is a subject that
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retail expert Clare Bailey discussed in the
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BBC programme You and Yours. She talks
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about retailers, which are the businesses
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that sell things. What does she say 70%
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of retailers hadn’t done?
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Clare Bailey: We found that something
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over 70% of the retailers hadn’t invested
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in the payment process in the last two years
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so the technology is really out of date -
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whereas they have potentially invested
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in getting us to that page and then
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they fell foul.
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Rob: 70% of retailers hadn’t invested in the
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payment process. They hadn’t changed
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the way people pay online for at least two
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years.
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Neil: Because online technology develops
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so quickly, that means that their systems
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are out of date.
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Something that is out of date is too old,
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it’s no longer suitable.
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Rob: She says that companies invest in
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the shopping experience of their sites but
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have ignored the checkout process. This
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is where they fall foul. This is where they
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make a mistake and get into trouble –
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and where they can lose customers.
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Right, before we fall foul of the listeners,
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let’s have the answer to the quiz. I asked
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you which items were the most
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commonly abandoned at the virtual
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checkout. Was it books, watches or
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women’s knitwear? So Neil, what did you say?
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Neil: I am pretty certain it's books.
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Rob: The answer was actually women’s
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knitwear.
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Not books, as you thought.
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Neil: Ah well, I can’t be right all the time.
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Rob: Some of the time would be nice.
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Anyway, let’s have a look at today’s
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vocabulary. First surf and turf is an
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expression for online shopping without
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the actual shopping. You put items in your
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basket but never actually buy them.
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Neil: It’s also a delicious meal of seafood
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and red meat.
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Rob: Not if you’re a vegetarian, Neil.
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Neil: Ah, good point, good point.
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Rob: The verb to turf out means 'to
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remove someone from a place or
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organisation, possibly because
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they’ve broken the rules or behaved
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badly'.
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For example, if we don’t finish the
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programme on time we might be turfed
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out of this studio.
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Neil: The place where you pay for your
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shopping, either in a real shop or online is
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the checkout. That can be a verb as well
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as a noun, you check out at the checkout.
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Rob: The businesses that sell you things
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are retailers.
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Neil: And with hope they don’t sell you
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things that are out of date because that
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would mean they are past their best, too
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old to be suitable.
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Rob: And finally there was to fall foul of
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something or someone, which is to make
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a mistake and get into trouble with
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someone. And as we don’t want to fall
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foul of the next team who need
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to use this studio, it’s just time for us
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to say goodbye and to remind you to join
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us again for 6 Minute English next time
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and if you can’t wait you can always catch
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us on Facebook, Twitter, Instagram, YouTube
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and our website bbclearningenglish.com
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where you can find lots of useful audio
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improve your English. That's all
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for now. Bye bye!
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Neil: Goodbye!
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