How creative should we be? 6 Minute English

207,691 views ・ 2018-10-25

BBC Learning English


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Neil: Hello. Welcome to 6 Minute English,
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I'm Neil.
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Rob: And hello, I'm Rob.
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Neil: Now Rob, how creative are you?
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Rob: Very creative, I think. Creativity is
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in my bones! Look at this wonderful script
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that I wrote and we're presenting right now.
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Neil: You are what we could call
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'a creative' - a noun which means
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someone with a lot of
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imagination and ideas. In our job we have to
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create - or make - content that teaches
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English creatively.
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Rob: Creativity is becoming more
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important for everyone. The World
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Economic Forum forecasts
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that by 2020, creativity will be in the top
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three most important skills for future jobs.
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This is particularly relevant for younger
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people who will be entering the world of work
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soon - and that's what we'll be discussing
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today. But before we do, Neil, have you
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created a question for us to answer?
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Neil: Yes, and it's about the very creative
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artist Banksy. He created a well-known
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piece of artwork that has been in the
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news recently, but do you know what it is
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called? Is it... a) Girl with balloon, b) Girl
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with red balloon or c) Balloon girl?
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Rob: I can see the picture in my head - so
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I think it's c) Balloon girl.
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Neil: OK, and we'll find out the answer
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later. But now back to our discussion
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about creativity. Experts say that students
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need to focus more on creativity to help
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them get a job. That's perhaps surprising
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in the UK, when some of our creative
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industries - that's businesses that make
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music, art and TV for example - are
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world famous. We are creative people, Rob!
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Rob: Of course, but there's not such a
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focus on being creative in education now
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and that might have an effect in the
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future. It's something Bernadette Duffy, an
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early years consultant, has been
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discussing on BBC Radio 4's Bringing up
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Britain programme. What does she say
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we have been focusing
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too much on in schools?
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Bernadette Duffy: We focus on the things
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that are legitimately important but we
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teach them in a way that makes them
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easier to measure. I think we need to
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redress the balance that puts the focus
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purely on gaining the skills and far far
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more on actually using them in a creative
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way because that's what's going
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to make a difference for the future.
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Neil: So Bernadette feels we teach skills
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in a way that can be easily measured and tested.
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She says we teach these skills
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legitimately - which here means fairly and
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reasonably. But she feels we don't teach
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a creative approach to learning skills.
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Rob: So we mean things like problem
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solving. I guess, even tasks like data
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inputting and preparing spreadsheets
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can be approached creatively.
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In any job, it's sometimes good to 'think
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outside the box' or find new ways
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of doing things.
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Neil: Bernadette thinks we should move
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away from just learning skills and start
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using these skills creatively - she used the
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expression 'redress the balance' which
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means 'change things to make them
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fairer and more equal'.
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Rob: Well, here at the BBC we have to
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creative. In fact, one of our values states
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that 'creativity is the lifeblood of our
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organisation'. Lifeblood here means 'the
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most important thing to make
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something a success'.
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Neil: Rob, I can see creativity is in your
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blood - but on an everyday level how can we
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all improve our creativity - be more like you?!
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Rob: Well, Neil, I'm no expert but
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Innovation Manager, Nick Skillicorn is.
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He's also been speaking to the BBC and
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explaining what we can do to help
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ourselves. What does he suggest?
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Nick Skillicorn: On a daily basis, everyone
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should take fifteen minutes of what I call
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unfocused time - time that they're not
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looking at any screen, time that they can
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essentially get back into their own head,
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slow down a bit, and start forming these
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new connections between disparate ideas
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that result in divergent new original ideas.
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Neil: So we need free time to collect all
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our different thoughts in our head - what
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Nick calls disparate ideas to create new
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and amazing ideas.
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Rob: Disparate ideas are very different
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ideas, all unrelated. And we need what we
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might call headspace - that's when your
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mind is in a good state and you can think
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clearly. For me, I have headspace when
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I'm lying in the bath or out riding my bike
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- there are no interruptions.
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Neil: Well, you certainly don't get your
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ideas sitting at a desk, focusing on one
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task - we all need some downtime to get
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creative. But children going into school
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now will grow up to do a job that doesn't
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yet exist. And faced with the challenges
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of AI, automation, green issues and an
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ageing population, creativity
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and imagination will be vital.
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Rob: Right, well, let's get back to talking
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about the creativity of Banksy now.
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Neil: Ah yes, because earlier I asked you
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which one of his well-known pieces of
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artwork has been in the news recently?
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Is it... a) Girl with balloon, b) Girl with red
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balloon or c) Balloon girl?
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Rob: And I said c) Balloon girl. I know it
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was a girl and a balloon.
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Neil: Not quite right, Rob. The artwork is
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titled 'Girl with balloon.' This was recently
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auctioned in London but amazingly
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shredded in its frame as someone's
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winning bid was accepted!
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Rob: Wow, that's a very creative way to
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destroy a picture! I will do the same with
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this script soon but not before we have
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recapped some of today's vocabulary.
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Starting with 'a creative' - that's a person
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whose job is to use a lot of imagination and
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come up with new ideas, such as
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someone who works in the media
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or advertising.
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Neil: Then we mentioned legitimately -
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which describes doing something fairly
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and reasonably.
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Rob: Next we heard the expression
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'redress the balance'. This means to make
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things fairer and more equal.
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Neil: We also talked about creativity being
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the lifeblood of the BBC. Lifeblood here
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means the most important thing to make
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something a success. And I know
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creativity is running
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through your veins, Rob!
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Rob: Thanks, Neil. We also heard the word
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disparate, meaning very different and
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unrelated. And we talked about
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headspace, which is when your mind is in
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a good state and you can think clearly.
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Neil: Before we head off to find some
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headspace, don't forget to visit our
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website at bbclearningenglish.com
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for more great learning English content.
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That's all we have time for now.
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Do join us again though.
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Goodbye.
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Rob: Bye bye!
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