Please double-click on the English subtitles below to play the video.
00:01
Hello and welcome to The English
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We Speak. I'm Feifei.
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And I'm Roy!
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I'm really impressed, Roy.
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Neil said you have real clout!
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What?! You mean that Neil wants
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to hit me? Is he angry with me?
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No, Roy. 'Clout' can mean to hit
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someone as a verb, but it can also
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be used as a noun to mean 'your
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influence or fame on social media'.
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Neil was talking about how much
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clout you have with all your followers.
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Ahh... that kind of clout. But I don't
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have that many followers.
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Sometimes people get my name
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confused with...
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Rob! It's Rob who has the clout!
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He has lots of followers and
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some real influence on social media.
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He's using it to sell biscuits
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his mum made.
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Hmmm! I'm going to try and find some
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more followers while we listen
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to some examples.
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Esmeralda has some real clout
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on social media. She has so many
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followers who watch all her vlogs.
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We've decided to hire an influencer
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with real clout to help us launch
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our new project.
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Derek used his clout to sell the
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new perfume to his millions of followers.
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This is The English We Speak
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from BBC Learning English,
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and we're talking about the informal
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expression 'clout', which means
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your level of fame or influence on
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social media. It can also be used in
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another situation, can't it?
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That's right - it can also be used in
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business or politics, to refer to the
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level of power and influence
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a person has. For example,
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'My boss used their clout to get
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the deal done'.
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That's right. So, Roy - did you
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have any success in getting any more
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followers? Do you have some more clout?
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Yes! My mum just followed me and
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as soon as I posted my new photo
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someone liked it!
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Liking your own photos doesn't count
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as clout - you can't influence yourself!
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Right - I'm off to get a photo with Rob,
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so I can get more followers.
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That sounds like a great way
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to increase your clout!
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It does. Bye, Roy!
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Bye, Feifei!
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