How to say Costume, Custom and Customs | American Accent Pronunciation

38,306 views ・ 2018-03-01

Accent's Way English with Hadar


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Hello, everyone.
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It's Hadar, and this is the Accent's Way.
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Today we're going to talk about three words that look the same,
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but pronounced differently, and they mean different things.
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And those words are 'costume', 'custom', and 'customs'.
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Now, let's begin with 'costume'.
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Costume is the outfit you wear for Halloween, or Purim if you are Jewish.
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It's when you dress up, okay, as something.
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So, a 'costume' is pronounced with a 'k' sound, and then it's
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the 'aa' as in 'father' - 'kaa'.
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And then there is an S - 'kaas', 'kaas'.
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The second syllable is 'tuwm' - a T sound, the 'uw' as in food, and an N - 'tuwm'.
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You can also say 't(y)uwm' - with a'y' sound right before the 'uw' - 't(y)uwm'.
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So it's either 'kaas-tuwm', or 'kaas-t(y)uwm', both are okay.
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So that's 'costume'.
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Then we have 'custom'.
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Custom is behavior, or things that you do that are very
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specific to a place or a society.
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So for example, singing Christmas carols during Christmas is a custom.
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We also use it in 'custom-made', so when something is tailored into the
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specific needs of an individual.
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Or 'custom settings', when you are changing the basic settings
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of a system to fit to your needs, to accommodate your needs.
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Okay?
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So that's custom.
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It's also the root of the word 'customer', okay?
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To pronounce the word custom and customer, you start with a 'cup' sound - 'kus'.
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So it's very similar to 'costume', but here it's not the 'aa' as in father.
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So it's not 'kaas', it's 'kus' 'kus'.
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A 'cup' sound is like a stressed schwa.
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The jaw is relaxed, the tongue is relaxed, and the lips are not rounded at all.
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'kus' 'kus'.
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The second syllable is 't'm', 't'm'.
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It's a T sound, a schwa, and an M - 't'm'.
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So the first word has 'tuwm' - it's a long 'uw' sound and this word
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has a schwa: 't'm', 'kus-t'm'.
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The cup sound and the schwa are very, very similar.
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You can even say it's the same sound, only that the first
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syllable is stressed - CUStom.
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And if you want to add the ER at the end - customer, that's just
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another schwa with an R: 'kus-t'm'r'.
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costume - custom - customer.
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The third word is 'customs'.
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Customs is an authority or agency in a country that is responsible for the flow
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of goods into and outside of the country.
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So you all know this.
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When you're walking out of the airport, you're walking out of the plane and you
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just want to get into a cab and explore the city, but then you have customs.
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And you have to think if you have something to declare or not.
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I always freak out, although I never have something to declare.
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But I'm afraid that someone is going to catch me and start searching my bags.
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Yeah, so that's 'customs'.
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I'm sure you all know what it is now that I've described this experience.
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So, 'customs' is basically the word 'custom' with an S, okay.
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So, same exact pronunciation: 'kus' - a cup sound, 'kus', and then
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't'm' - with a schwa, 'kus-t'm'.
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And then the S is pronounced as a Z: 'kus-t'mz'.
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The fact that there is an S here doesn't mean it's plural,
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okay, it's not the plural form.
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Actually, customs is the singular form.
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The plural form of customs - and I had to look it up - is
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'customs duties' - with an S.
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So, it's not customs duty - customs duties.
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So that's the plural form.
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Okay?
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So, to conclude: the first word is 'costume' - 'aa' as in father: drop
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your jaw, relax your lips - 'kaas-tuwm'.
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And then long 'uw' as in food, think like there is an extra W there - 'kaas-tuwm'.
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Then we have 'custom'.
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Don't drop your jaw, close your mouth, relax your lips - 'kus-t'm'.
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And lastly, 'customs', with a Z.
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Okay, that's it.
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Now, do you have an interesting story or an interesting customs experience?
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Let me know in the comments below, if it was frightening or funny.
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I love customs stories, I have a ton of them to tell you about.
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And if you found this video helpful, please share it with your friends.
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And do not forget to subscribe to my YouTube channel, and click on the
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bell to get notifications, so you'll know when I upload a new video.
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Thank you so much for watching.
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Have a lovely lovely week.
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And I'll see you next week in the next video.
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Bye.
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