Your English Coach: How to show your expertise in a pitch.

2,410 views ・ 2022-11-07

Business English with Christina


Please double-click on the English subtitles below to play the video.

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All right. Welcome back for part three of this special series,
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all about helping you to improve your English at work fast
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with a business English coach. And that's me. In this episode,
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you'll learn how to finish your elevator pitch or your introduction that we
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started working on in parts one and two of this series,
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and we'll show you how you can share your experience that you
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bring and ask what you want so that you get it,
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whether it's maybe a new job, a promotion in your company,
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a new client for your business, whatever. You ready? Let's go.
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Hi, I'm your English coach, Christina,
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and welcome to Business English with Christina,
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where we solve your business English problems fast.
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And remember, if you missed parts one and two,
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definitely go back and watch them,
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but also go ahead and sign up for my newsletter because I am
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organizing a special,
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interactive workshop totally free on November 18th,
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and I would love for you to come and learn with me. You just have to go and sign
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up so I can send you the invitation. All right,
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so in the last two videos,
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we saw that you need an elevator pitch or an introduction because it
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shows your competencies, your strengths, your skills,
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and also because you can use it in very
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many different business situations,
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which makes it a very valuable tool to have in your business
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English toolkit. And of course,
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this is something that we native speakers do also because we know that
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it's going to help us to have more successful business conversations
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in many different situations. Now, if you watched those other videos,
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you know that you can start your elevator pitch with a simple introduction like
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this, Hi, I'm Christina. It's so nice to meet you.
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And then you say what? You do something like,
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I'm a human resources manager specializing in recruiting diverse teams for
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IT companies. Okay?
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So once you have that first part of your introduction,
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you're ready to talk about the value that you can bring to other people.
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Now, you can talk about your experience,
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how many years you have been in business,
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maybe a recent achievement an important innovation,
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whatever really puts the spotlight on you.
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For a lot of people,
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it can feel quite scary or just uncomfortable, really,
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really pointing out the skills, the competencies,
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the achievements that you've done.
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It's not something that comes natural to a lot of people,
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and that's why it's even more important to actually take the time to
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prepare it in advance.
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And you wanna pick something that really shows the type
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of expertise, like what you can do for your,
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I would say your target audience. Maybe this is the person listening to you,
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your potential clients a company that you want to work for,
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the department that you want to get a promotion to,
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et cetera. For example,
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if you work for a company or as a consultant for several
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companies, you might say something like this,
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I've been a human resources manager for over seven years,
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and I've recruited entire teams for small and growing companies.
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And if you run your own small business that provides services to
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other businesses, you might talk about a recent project that you worked on.
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Our company specializes in helping businesses with their public relations.
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We just finished helping Ecor create a community outreach program and
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a PR campaign to promote it.
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And maybe you have a great idea that will help the company or the department
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that you're already working for,
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and you wanna show that you've got the expertise,
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you've got what it takes to really carry out your big idea.
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My team and I have been working on new and innovative medical equipment that is
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small enough to move from lab to lab,
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and we've just completed our latest design for our biggest client. So you
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see the idea is really to pick just one thing that is,
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I would say, exemplary of your expertise,
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your skills or the type of accomplishments that you can achieve for
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your clients, your employer, or whoever you're speaking to.
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And now it's time to ask for what you want.
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Now of course, this is always going to be different depending on your situation,
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but here are some ideas. If you're looking for a position in a company,
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you might say,
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I find the work amazing Core does to be inspiring,
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and I'd love the chance to put my experience to work for your company.
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Or if you're at a networking event and you would love to be connected to someone
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who can help you to find the position you're looking for, you might say,
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I'm really inspired with the work. Amazing core.
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Would you be able to put me in touch with someone on the Human resources team?
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And if you're a small business owner or a consultant offering your service to
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another business, you can say, I'm really inspired with the work.
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Amazing Core does.
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My team and I would love to help you create the kind of public relations
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campaign that will allow your business to grow. Or maybe you're,
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you're ready to actually suggest an idea that maybe you and your team
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can carry out to help the company where you already work. In this case,
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you can say something like this,
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I suggest creating a new design for our latest model that would help our clients.
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Diagnose illnesses in more remote areas.
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And I feel our department has the skills to do that. All right,
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so first of all,
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good job and congratulations because now you know how to share your value,
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your expertise, your experience,
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and to ask what you want at the end of your pitch.
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But actually, that's not yet the end of your pitch.
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There's still one more thing that you need to do to double your chances
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that your pitch will actually be a success.
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But I'm gonna save that for the fourth and final
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video in this series. So be sure to sign up,
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subscribe to my channel so that you get that final part of this series.
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And you can go like to the end of your pitch,
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you complete your pitch,
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be sure to sign up for my newsletter down below the video
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so that you can get the final part of this series,
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and then also your invitation to that free interactive workshop for
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after your pitch. All right, and as always,
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thank you for coming to the end of this video,
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coming to the end of part three in this special series.
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Very much looking forward to getting to part four with you
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very soon. And yeah, I will see you next time. See ya.
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