English lesson for business: networking.

2,925 views ・ 2022-10-03

Business English with Christina


Please double-click on the English subtitles below to play the video.

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You're an entrepreneur,
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you know that networking is essential for growing your business,
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but what if you know, networking in English,
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you're just not confident doing it,
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or you just don't like networking in any language,
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and you just never really know what to say or how to say it?
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Well, let me help you with all of these in today's episode. Let's go.
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Hi, I'm your English coach Christina,
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and I'm an entrepreneur who networks in English and in French.
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And welcome to business English with Christina,
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where you're gonna learn how to grow your business and grow your level
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in English.
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Did you know that a lot of jobs and contracts and opportunities
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are well, kind of like, kind of like a secret.
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It's like you have to know the right person to discover the
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opportunity that's just there and waiting for you. Now, over on the blog,
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there's an entire article from entrepreneur.com all
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about this, um, phenomenon,
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maybe we can call it. But here is what you
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need to know in a nutshell, the best business for startups,
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solo entrepreneurs, um, small businesses,
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all of that often comes through referral or word of
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mouth. When you know,
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you know someone who knows someone who could use your services,
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and then they tell their friend, Hey, go and work with Christina.
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She's like the best English coach ever. You know,
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nobody knows about that opportunity,
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but it's through referral or word of mouth that it happens.
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And that's why networking is so important because you have to
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get out there and know people,
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and they know what you do so that they can refer you so that they can tell their
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friends about you. Now, here's a little secret.
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You don't have to speak perfect English to be really good
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at networking. And honestly,
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I think that that is sort of a, like a,
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a limiting belief that a lot of, uh,
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entrepreneurs or business owners have when they speak English as a foreign
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language, they feel like, you know, I've gotta be totally bilingual or,
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you know, I'm gonna try to network,
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but I know that I'm gonna not have some vocabulary,
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so I'm just gonna avoid that uncomfortable situation. But
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that, that's,
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that's stopping a lot of opportunities from coming your way.
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And like I said,
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you don't have to be perfect in the language to be good at
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networking. I mean, like I speak French, yes, I speak French, um,
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fluently. That was not always the case. Uh, but when I speak French,
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like I have an American accent, like people after one.
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Sentence say, Oh, where are you from? Where is this accent?
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But I don't let those things stop me from going out
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and trying to meet people and make contacts. And, you know,
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you can use that as like part just part of your identity.
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And people who, if, if that bothers them, I mean,
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maybe that's not the kind of person that you want to work with.
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So even if you are not a native speaker,
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and even if you are not perfectly bilingual,
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you can still go out and network and create relationships that
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are going to help grow your business. And you know,
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one thing with networking is that yes, it does require,
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um, a bit of confidence,
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like to go and to approach someone and to start
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that conversation. Uh, it's not easy,
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but if you feel confident about how you can take that first step,
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like it can just open doors for you. Now,
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here are some examples of things that you can say to just
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break the ice, As we say. Let's imagine you're at, I don't know,
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it could be a conference, it could be a networking event, it could be, um,
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some kind of meeting or seminar or, you know,
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any kind of a business event where you go and meet people.
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Are you having issues with the wifi? Because, well,
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there's always a problem with wifi at these places.
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Another thing, talk about the food,
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and then you can comment on like how good the food is. I mean,
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it's just to start the conversation. The goal is not to get into, um,
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like a philosophical discussion of, you know,
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the guest astronomy of, you know what, That's not the idea.
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It's just to break the ice. That sandwich looks really good.
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Where did you get it? And then after you've done that,
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that's maybe the right moment to just introduce yourself with something very
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simple like, Oh, I'm Christina, by the way. And yes,
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it can be that simple and that easy, and yes, it works.
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Like that's kind of the, the way that we often break the ice.
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And then introduce ourselves.
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And then you can continue the conversation with another easy question.
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Generally talking, you know, about
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the shared event that you're experiencing together because it's an easy topic
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of conversation, for example, here or two, Um,
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very versatile, very useful questions.
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Is this your first time attending this conference or is this
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your first time in Las Vegas? And if the person has experience.
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Coming to this event,
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then you can ask them maybe for some tips or why they,
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you know, come, why they keep coming back. Um, ask, you know,
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use their experience. Uh,
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I would say to get some more knowledge and insights about the event and how to
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get the most out of it. And if it is their first time,
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then you can ask them like what they think of the city,
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if they have found any good places to eat, um, you know,
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just have like a, a conversation.
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Like don't put the pressure on yourself to have a
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fantastic conversation.
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You're just making those first steps and getting to know the person
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just at the beginning so that you can go into the deeper subjects later and
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feel more comfortable with that person. And then maybe you can ask, you know,
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if they are at the conference to see any specific,
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uh, events or talks or anything like that,
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because that will give you a little more insight into maybe their interest.
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Maybe they'll talk about what they do and you're getting deeper into
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the, maybe the more interesting parts of the conversation.
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Are you here to see any specific presentations? Now,
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a little bit about, you know,
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this idea of going out and doing business in a language
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that is not your own. A lot of the people that I work with,
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they feel like because English is not their native language,
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they're like less than maybe some of the people whose
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language whose native language is English.
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But the fact that you have learned another language that you are
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bilingual in the sense that you speak to language is not in the sense that you
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speak to languages perfectly, um, but that you've had that experience,
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that you have that more open mind,
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like you are able to offer something that
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another entrepreneur or,
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or partner or whatever who only speaks one language that they cannot
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offer. So don't see the fact that English is not your native
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language as a weakness.
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See the fact that you speak more than one language as a strength.
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Now maybe you're thinking like, okay, yes, Christina,
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that's great and lovely and all, but um,
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I have to understand the other person. They have to understand me.
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Sometimes the communication is difficult because it's in English and that's not
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my language. I understand that.
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But I would also say that maybe that's the case today,
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but that's also why you're here improving your English so that you can
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improve those skills and you can become better at communicating and doing
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business in English. But you know,
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if you need maybe some more proof of,
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of this message that you know,
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the fact that English is not your native language can be a strength.
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Over on my blog, there's a,
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a link to a very interesting article from ink.com all about
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why, you know,
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bilingual entrepreneurs are better business people. So definitely
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go and check that out if you need a little, um, motivation boost,
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let's say. And while you're there, um,
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maybe take just a few minutes to sign up for my newsletter,
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because when you get my newsletter,
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of course you get the video delivered directly to your inbox. Uh,
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so you don't even have to think about, you know,
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going to do your English for the week, but also in the newsletter,
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there's a quiz on the video of the week so that you can actually
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test yourself and learn better. Now,
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I wanna end today with a, um, just a good networking tip,
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and that is to give more than you get.
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And that means don't just go out and network and wait and
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hope that other people will refer you.
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Be proactive in also referring other people in putting
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people in touch.
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Like be that central person that people think of because you've
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done something for them,
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because you know the people and then they come back to you because they know
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you also, I mean, just,
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just think about it like when you are looking for, I don't know,
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a good graphic designer or a good copywriter,
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and you ask your around your friends like, Hey,
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do you know a good copywriter? If they give you a good contact
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and you start working with that person and it makes your life easier. Like,
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you are so thankful to your friend who put you in contact with that
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person. So you wanna be that person, you know,
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the the person that the middle person, let's say. Um,
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because then I, like I said, it just brings back all that like,
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good energy back to you and people think of you when they need
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whatever it is that you do. So if you want to, you know,
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be proactive and recommend other people,
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here's an example of how you can do that. You know what,
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I know someone who would be perfect to help you.
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She's a consultant and she specializes in helping small companies
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transition to become big companies. Do you want me to put you in contact?
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Or maybe you just, you know, you're,
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you're talking to this new person and you feel like, wow,
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they would really work well with my friend. I don't know, Janine,
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I should put them in touch and maybe they can, I don't know,
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work some magic together. Who knows, Be proactive and offer.
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To put them in contact. Here's what you can say. You know,
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I think I might know someone that you would like to meet because I think he
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could have some really great ideas on that project that you're working on. Um,
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maybe I can put you two in touch now. If you don't use it, you lose it.
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So here's how you can use your English today and practice and think about
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all of the things that you've learned today in the comments below.
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Tell me for you,
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what is the hardest part about networking English. Like don't be shy,
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don't be ashamed. You know,
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networking is a skill that you have to learn.
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English is a skill that you have to learn. Nobody's perfect at any of those.
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So yeah,
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just share with us what's difficult for you and you'll probably see you're not
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alone. And if this lesson was helpful for you,
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I would love to know. And there are three ways that you can tell me. Of course,
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subscribe to my channel. I'd love to see you back here every week.
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Go over to my blog post and sign up for my newsletter so that you get
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the quiz that goes with the weekly lesson. Um,
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and I can just send you the weekly lesson directly to your inbox and
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go ahead and watch this next video,
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which is all about how to introduce yourself in English.
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It's a key skill that you'll need. So maybe it's worth, I don't know,
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10 minutes of your time to watch that video and learn how to do that. Well,
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as always,
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just thank you so much for learning with me and with business English with
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Christina, and I'll see you next time.
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